Deconstructor of Fun breaks down successful free-to-play games in search of what makes them fun - or not. All of the contributors to this site are both gamers and game makers.
Not all celebrity ads are created equal. Let’s dive into the data behind gaming’s biggest celebrity collaborations — from Gordon Ramsay to MrBeast — and see what makes some soar while others stumble.
The brief history of coin looters and how to execute flawlessly when entering saturated markets
A brutally honest look at what startup life really costs, and why chasing success without purpose leaves founders burned out, broken, or both.
Pakistan’s game development scene is growing from the ground up. Young devs are learning fast, failing fast, and building without a safety net.
Founder breakups are more common than you think, and dead equity can quietly kill your startup. The 2-year cliff can be a company saver. We break it down why it works with real founder stories.
An honest conversation with Sophie Vo on walking away from the startup grind to build something radically different. She shares why true success is not about scale but about alignment, real impact, and building a business that actually feels like freedom.
If the last era of geogaming was defined by novelty, of catching Pokémon in your backyard and turning your evening walk into an XP grind, the next one will be defined by its depth.
Right now, we’re forcing AI into development without thinking long and hard about the implications. From ethical blind spots to broken career ladders, the future of game development might not be faster, just riskier.
Game studios are scaling smarter in 2025—co-development isn’t a backup plan anymore, it’s the new blueprint for building at scale.
The hits are older. The players are smarter. And success is quieter. Mobile gaming’s mid-year status check is here—and it might not look like what you expected.
How does Voodoo turn rapid-fire prototypes into chart-topping hits? Discover their 4 game-changing product lessons for building scalable, lasting games.
Why did Finland’s once world-leading game industry lose momentum? Michail Katkoff explores the broader decline across the Finnish ecosystem—from overreliance on studio culture and Supercell mimicry to missed market shifts, studio closures, and waning investor confidence.
A breakdown of five game-design “superpowers” that product leaders can bring into consumer apps—from progression systems to re-engagement loops and monetization models.
Supercell has rebooted Squad Busters. Again. Yet the reboot feels more like a company wrestling with itself than with its competition.
Justin McFarlane went from 3D artist to GM of SciPlay’s Billion Dollar flagship game. We explore how long-term trust, internal growth, and deep product proximity shaped his unconventional path — and what it says about building great teams in gaming.
What if the smart move for a unicorn founder isn’t to sell or go public, but to simply stay the course?
AppLovin didn’t win mobile ad tech by competing harder. It rewrote the rules, seized the pipes, and made everyone else dependent.
Debunking AI myths in marketing: creativity, brand voice, and personalization
"When in doubt, add LeBron." That seems to have been Dream Games' mantra when they unleashed an all-out celebrity siege for Royal Kingdom.
Supercell has revamped its investment strategy under a new brand, but is it more than just rebranding? We break down Supercell Investments' track record, how it compares to CVC best practices.
