CONSULTING & ADVISORY

BUILD FUN.
CREATE HABITS.
WE GET YOU THERE.

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The team behind the gaming industry’s go-to publication. Now working with founders to design engagement systems, retention loops and more to drive results.

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Get In Touch
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Miska exceeded even our highest expectations. His ability to cut through complexity and instill a strong sense of momentum was exactly what we were looking for.

Anton Derlyatka CEO of Sweatcoin
Anton Derlyatka

They brought deep market knowledge to help us think through our approach. We had a great experience with them as we built out our progression system.

Ajay Mehta Co-Founder of Tolan
Ajay Mehta

DoF rolled up their sleeves and worked closely with our team to deliver one sprint after another. A deeply experienced product partner embedded in the company.

Erno Tauriainen CEO of FinTech Startup
Erno Tauriainen

No-nonsense analysis that cut through the noise. If you're a mobile game studio navigating a major product decision, partnering with DoF will save you months and get you a better answer.

Tapio Tuomola CBO at Metacore
Tapio Tuomola

What we do

THREE THINGS, DONE EXCEPTIONALLY WELL.

We go deep on the mechanics that determine whether a product becomes a daily habit or gets deleted.

PILLAR #1

Product
Strategy

Core loop architecture, progression systems, and engagement layer design. We define what the daily experience looks like and why users come back.

Onboarding flows Loop design Feature prioritization Competitive positioning
PILLAR #2

Growth &
Monetization

From first-session funnels to long-term LTV optimization. We build the systems that turn downloads into revenue and players into paying users.

UA strategy Monetization modeling LiveOps cadence Retention analytics
PILLAR #3

Go-to-
Market

Market positioning, launch sequencing, and competitive intelligence. We help you find your edge and communicate it to the players who matter most.

Launch strategy Market analysis Brand positioning Community building

How we think

READ THE ANALYSES THAT PUT US ON THE MAP.

Our published work is the best demonstration of the strategic thinking that we bring to every engagement. Real operators with real insights.

Featured
Meta Is Back in the Game. Here's What That Actually Means.
Marketing
Meta Is Back in the Game. Here's What That Actually Means.
Marketing

What Meta’s return to gaming says about the future of attribution, creative scale, and UA teams.

Marketing
Xbox's Endgame
Marketing
Xbox's Endgame
Marketing

What the Asha Sharma Appointment Actually Means

Marketing
Hay Day With a To-Do List: How Focus Friend Cracked Productivity Retention
Deconstructions, Apps
Hay Day With a To-Do List: How Focus Friend Cracked Productivity Retention
Deconstructions, Apps

How Focus Friend used game-style progression to crack productivity retention.

Deconstructions, Apps

Results

WHAT OUR ENGAGEMENTS DELIVER.

Across our portfolio of consulting work, anonymized to respect client confidentiality.

+0% D3 Retention

Redesigned onboarding and first-session experience for a consumer social app. Impact measured within 8 weeks.

+0% Return on Ad Spend

Restructured UA creative strategy and targeting for a financial rewards app. Achieved within first testing cycle.

+0% Onboarding Retention

Rebuilt the first-time user flow for an enterprise SaaS product applying consumer engagement principles.

who we are

OPERATORS, NOT THEORISTS.

We’ve built products used by tens of millions of people. That experience is what we bring to every engagement.

Michail Katkoff, Founder of Deconstructor of Fun

MICHAIL KATKOFF

FOUNDER

Former Head of Studio at Rovio. Led LiveOps and product at Zynga. Built and scaled games played by hundreds of millions. Founded Deconstructor of Fun as the go-to voice for gaming strategy.

Vin Narayanan, Partner at Deconstructor of Fun

VIN SATHYAMOORTHY

OPERATING PARTNER

Former Product Director at Reddit, where he built engagement and community systems used by millions daily. Previously at Zynga. Specializes in 0→1 product strategy, retention design, and gamification for consumer apps.

Tell us what you’re building

We’ll explain how we can help. Have confidence working with real operators.

Let’s Talk.