Media
ALL PODCASTS, ARTICLES AND MORE.
Loyalty Platforms 101: The Complete Guide to Gaming's Fastest-Growing UA Channel
Why are major studios suddenly throwing a third of their media budgets at loyalty platforms? VYBS founder Ido Raz breaks down the channel everyone dismissed as "cheap installs" that's now fueling the industry's fastest growth.
How Three ‘Unfundable’ Engineers Built a $XXXM Company
Three backend engineers were told they were unfundable and building in a graveyard market. Ten years later, Heroic Labs is profitable, powers major game studios, and never raised VC money. Here's how they did it.
How to Build an AI-First Culture with 1,300 People. Real Story.
Most companies tell employees to "figure out AI" on top of their regular work. AppsFlyer did the opposite. They made AI learning the work itself, and the results reveal why the top-down approach is failing.
The Game Analytics Masterclass
A decade after that first pitch meeting at Rovio, the fully realized vision: how top studios use analytics to reduce decision latency and see truth before competitors even react.
Inside Squad Busters’ $150 Million Experiment
Supercell went all-in on Squad Busters with Hollywood talent, no soft launch, and a $150M budget. It didn't work out. Here's why it still mattered.
Cyprus: Gaming's Quiet Superpower
One pretend Swede is moving to Cyprus, and it's not for the beaches. This small Mediterranean island is becoming Europe's unlikeliest game development powerhouse, with major studios like Wargaming and Owlcat Games leading the charge.
The Man Who Walked Away from OpenAI and Raised $134 Million Instead
Game development is evolving from logic to life. Through world models, Pim De Witte is building a future where virtual worlds learn, react, and feel alive.
Ex-Take-Two CEO on the Future of Games and the Intersection of AI and Creativity
Former Take-Two CEO Ben Feder explores how AI is redefining creativity in gaming and why his new fund, Tirta Ventures, is investing in the next wave of intelligent game studios.
8 Trends That Will Redefine Gaming in Asia (and Beyond)
From China’s regulation reset to SEA’s new payment ecosystems, Asia is setting the rules for the next era of gaming.
Supercell vs. EU: How Europe Risks Killing Its Golden Goose
Supercell’s Ilkka Paananen calls out EU regulators over the Digital Fairness Act, warning that new laws could cripple Europe’s $27B gaming industry. Is Brussels protecting consumers or killing its own innovation engine?
How Do You Find and Scale an Indie Hit Like Balatro?
A poker roguelike made by one person broke the internet, and Playstack turned it into a phenomenon. Here’s how they did it.
The DoF Masterclass: From an Idea to Scale at a Supersonic Speed
Key lessons from Supersonic’s leaders on turning a hybridcasual idea into a scalable hit - covering publishing, monetization, creative strategy, and growth.
Are We at Peak Gaming? Seven Questions Shaping 2025
An ultra deep dive into Newzoo’s gaming market report that leaves no graphs unturned.
Work Harder Is Not a Strategy
The trap isn’t speed, it’s misalignment. Here’s why motion without strategy kills velocity.
The Founder’s Dilemma: Equity vs. User Acquisition Financing
UA financing is one of gaming’s most powerful yet misunderstood growth levers. Here’s when it works, when it doesn’t, and why it might be the cheapest capital you’ll ever raise.
Leaving the Cradle: Trading Nordic Comfort for Mediterranean Chaos
Mishka Katkoff and Phil Black are leaving the Nordic cradle for the sunlit chaos of Greece and Cyprus. Here’s why two game consultants traded comfort for motion, and what they’re taking with them.
Features Worth Stea… Borrowing: Lessons from Duolingo, Tinder, DraftKings, Crypto.com & BeReal
What makes you come back to an app every single day? Obviously, it’s not just streaks. Explore how top consumer apps are borrowing from the game design playbook to turn downloads into daily rituals.
5 Real Cases Where Better Data Questions Drove Game Growth
From economy pitfalls to pricing strategy, here are 5 real-world cases showing how asking the right data questions can drive retention, revenue, and growth in games.
Fractional Work: A Midlife Crisis or a Career Hack or the Only Way to Stay Sane?
Why more leaders are going fractional: the ups, downs, and career truths of taking high-impact roles without going full-time.
HABBY’s Hybridcasual Empire: The Template That Built a Powerhouse
HABBY has done what most mobile publishers only dream of: created a repeatable, monetizable model in a genre many dismissed as a fleeting trend.