Why are major studios suddenly throwing a third of their media budgets at loyalty platforms? VYBS founder Ido Raz breaks down the channel everyone dismissed as "cheap installs" that's now fueling the industry's fastest growth.

What makes you come back to an app every single day? Obviously, it’s not just streaks. Explore how top consumer apps are borrowing from the game design playbook to turn downloads into daily rituals.

A brutally honest look at what startup life really costs, and why chasing success without purpose leaves founders burned out, broken, or both.

Why you should not overlook the importance of backend services in game development

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