Deconstructor of Fun breaks down successful free-to-play games in search of what makes them fun - or not. All of the contributors to this site are both gamers and game makers.
All in Marketing
Debunking AI myths in marketing: creativity, brand voice, and personalization
"When in doubt, add LeBron." That seems to have been Dream Games' mantra when they unleashed an all-out celebrity siege for Royal Kingdom.
2025 is here, and the game is changing! From AI ads under $10 to loyalty programs driving big gains, explore the forces shaping mobile gaming’s next era.
Latest insights into mobile gaming and marketing, app vs game dynamics, ad spending on TikTok and YouTube, regional differences, IP collaborations, and the future of subscription gaming.
Typically found on mobile devices, playable ads hold untapped potential in significantly boosting user conversion rates.
Uncover the secret behind Futureplay's phenomenal 1000% downloads surge and learn how creative agency partnerships can skyrocket gaming success.
Three areas where performance marketing and game team must work together
