Media
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How Toon Blast Became the Best Business in Puzzle
How did Toon Blast grow its ARPDAU while every other blast game was falling off a cliff?
Does Merge-2 Monetize Better Than Match-3?
A merge game had quietly overtaken the most recognizable name in mobile puzzles. Does that mean it’s better than Match-3?
Golden Mechanics: Airbuds
This music app learned three tricks from top grossing mobile games.
Supercell's Puzzling Gamble, Scopely’s War on Clones, and the Royal Kingdom Problem
What’s happening in the puzzle market?
How Wellness App Finch Uses Gamified Widgets to Drive Retention
Finch uses world-class game mechanics to create a Tamogochi-like effect with widgets. And it’s driving retention.
Seven Things the 2025 State of Gaming Report Actually Tells Us
Important trends from Sensor Tower’s “State of Gaming” annual report. Featuring Sensor Tower’s Sam Aune.
Pixel Flow and the Rise of Sort Puzzles
What Pixel Flow’s rise says about puzzle mechanics, UA creativity, and the next hybrid-casual wave.
Hay Day With a To-Do List: How Focus Friend Cracked Productivity Retention
How Focus Friend used game-style progression to crack productivity retention.
The Screw Puzzle Gold Rush
The design evolution that turned Screw Puzzles into a $75M monetization engine.
Pixel Flow: The Publisher's Dream
Deep dive of Pixel Flow and it’s success of making $500K+ a day
Sort Puzzles: How a New Subgenre is Born
A deep dive into how Sort Puzzles evolved into a major hybridcasual puzzle subgenre.
The Post-Block Blast Playbook
How Block Blast scaled with clarity-first and what comes next
What Happened to Coin Master After Monopoly Go! and What Happens Next
The brief history of coin looters and how to execute flawlessly when entering saturated markets
What I Took from Games to Build Better Consumer Apps
A breakdown of five game-design “superpowers” that product leaders can bring into consumer apps—from progression systems to re-engagement loops and monetization models.
Squad Busters 2.0 and Supercell's YOLO Strategy
Supercell has rebooted Squad Busters. Again. Yet the reboot feels more like a company wrestling with itself than with its competition.
Duolingo: How the $15B App uses Gaming Principles to Supercharge DAU Growth
The green owl isn’t cute. It’s ruthless. Here’s how Duolingo gamified education and built one of the stickiest consumer apps on the planet.
The Magic Behind Magicabin’s ARPDAU
Magicabin, a captivating farm adventure game by Ivy Mobile, has rapidly gained popularity with its immersive gameplay and seasonal events. As it continues to rise, it establishes itself as a strong competitor to the reigning leader in the niche, Moon Active.
How Drama and Fake Ads Convert To Real Profits
Mobile gaming is getting more dramatic—literally. With games like Dark War: Survival proving that players don’t just want new mechanics, they want high-stakes stories that pull them in.
Why Some Puzzle Games are More Addicting Than Others?
Hybridcasual puzzles mix fast, easy gameplay with just the right amount of challenge. We analyze why some are more addicting than others.