Media
ALL PODCASTS, ARTICLES AND MORE.
Marketability is a Loop, not a Funnel
It’s not about being the best. It’s about being better than you were yesterday.
IDFA - 6 Things Your Company Needs to do Yesterday
Recommendations from the growth experts in the industry
The Imminent Ragnarok of M&A in Mobile Gaming Space
How deprecation of the IDFA will catalyze accelerated consolidation in the mobile gaming space
Game and UA Teams That Work Together, Grow Together
Three areas where performance marketing and game team must work together
10 Years of Excellence - Deconstruction of Supercell
Perhaps the most thorough analysis of Supercell’s strategy, portfolio, culture, and M&A efforts.
Long-Term Retention - Why D180 is the New D30
If your goal is to create a stable and predictable gaming business then focusing on long-term retention from day one is the key to success.
2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H!
Despite stagnating downloads in 2019 Casino games reached $3.3B (+26% YoY). And it’s not only the Kardashians that were helping rake it up…
2020 Predictions #7: Why Auto-Chess Games can't Monetize - and How to Fix That
In 2019 Auto-Chess games were the viral trend. Three giants, Blizzard, Riot and Valve, all entered the market. Less than a year later, all three are struggling to scale.
2020 Predictions #6: Three User Acquisition Trends Studios Will Have to Ace
2019 was the year of misleading ads. 2020 is going to be about a consumer-friendly, data-driven approach to matching ad creative with audience tastes.
2020 Predictions #5: The Clash of Ice and Phasers
Strategy games generated $5.4Bn in 2019 growing 23% YoY. This is the genre where the big bucks are made and the winners are redefined.
2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines?
Shooters genre is dominated by giants from the likes of Tencent, Supercell, Activision and Epic. What happens when EA enters the battle? And is there room for anyone else?