Deconstructor of Fun breaks down successful free-to-play games in search of what makes them fun - or not. All of the contributors to this site are both gamers and game makers.
All in Business
2019 was the year of misleading ads. 2020 is going to be about a consumer-friendly, data-driven approach to matching ad creative with audience tastes.
Strategy games generated $5.4Bn in 2019 growing 23% YoY. This is the genre where the big bucks are made and the winners are redefined.
Shooters genre is dominated by giants from the likes of Tencent, Supercell, Activision and Epic. What happens when EA enters the battle? And is there room for anyone else?
With almost a $3Bn in annual revenues and a bullish 18% growth year-over-year RPG remains a genre that is still far away from its peak.
Thoughts on Hybridcasual, an unfortunate platform improvement, the revival of a forgotten sub-genre, a new Idler and one sub-genre ripe for innovation!
With $4.5Bn in IAPs at a 18% Year-over-Year growth the Puzzle genre is filled with not only massive competitors but also fantastic opportunities and unique growth stories!
A data story signalling the next evolution of Hypercasual aka “Hybridcasual”!
During the decade the subscriptions based business model has disrupted several major B2C industries from music to TV and shopping. Games will be next.
Four additional advice backed by real-life examples of how to use data in game development.
Five concrete advice backed by real-life examples of how to use data in game development.
Deep diving into Archero’s product and marketing journey, while uncovering a huge revenue opportunity for the industry
Tilting Point has a unique progressive publishing model and the cash to make it work
More importantly, practical fixes to these common influencer marketing challenges.
Battle Royale games grew their revenues astronomically in 2018, but what does it take to grow in 2019?
The lucrative Casino genre has been in stagnation for a long time but we predict that the change is coming
Strategy games, the biggest category in Mid-core, a land full of opportunities and cut-throat rivalry
