Media
ALL PODCASTS, ARTICLES AND MORE.
2020 Predictions #6: Three User Acquisition Trends Studios Will Have to Ace
2019 was the year of misleading ads. 2020 is going to be about a consumer-friendly, data-driven approach to matching ad creative with audience tastes.
2020 Predictions #5: The Clash of Ice and Phasers
Strategy games generated $5.4Bn in 2019 growing 23% YoY. This is the genre where the big bucks are made and the winners are redefined.
2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines?
Shooters genre is dominated by giants from the likes of Tencent, Supercell, Activision and Epic. What happens when EA enters the battle? And is there room for anyone else?
2020 Predictions #3: How to Get That RPG Loot
With almost a $3Bn in annual revenues and a bullish 18% growth year-over-year RPG remains a genre that is still far away from its peak.
2020 Predictions #2: What Happens When the Hypercasual Party Ends?
Thoughts on Hybridcasual, an unfortunate platform improvement, the revival of a forgotten sub-genre, a new Idler and one sub-genre ripe for innovation!
2020 Predictions #1: Prepare to Crown the New King of Puzzle Games
With $4.5Bn in IAPs at a 18% Year-over-Year growth the Puzzle genre is filled with not only massive competitors but also fantastic opportunities and unique growth stories!
Four Reasons Why the Hypercasual Gold Rush is Coming to an End
A data story signalling the next evolution of Hypercasual aka “Hybridcasual”!
Here's How Subscriptions Will Disrupt the Games Industry
During the decade the subscriptions based business model has disrupted several major B2C industries from music to TV and shopping. Games will be next.
Learn How To Use Data to Build and Grow Hit Games - Part 2
Four additional advice backed by real-life examples of how to use data in game development.
Learn How To Use Data to Build and Grow Hit Games - Part 1
Five concrete advice backed by real-life examples of how to use data in game development.
How Archero Shot to the Top, and How You Can Do Better
Deep diving into Archero’s product and marketing journey, while uncovering a huge revenue opportunity for the industry
Mobile Publishing #4: Super Scale With No Strings Attached
SuperScale doesn’t want your game. They want to help you to super size it!
Mobile Publishing #2: Behind Tilting Point's $132M War Chest
Tilting Point has a unique progressive publishing model and the cash to make it work
The Game Makers Vlog - Season 1
Blog, podcast and now vlog. Deconstructor of Fun has you covered!
The 7 Steps to Successfully Greenlight a Game with an IP
Everything you need to take into account before making the big investment
10 Mistakes to Avoid in Influencer Marketing
More importantly, practical fixes to these common influencer marketing challenges.
2019 Predictions #9: Say Hello to the New Breed of Battle Royale Games
Battle Royale games grew their revenues astronomically in 2018, but what does it take to grow in 2019?
2019 Predictions #8: Social Casino Gets Disrupted by a Pig and a Pirate
The lucrative Casino genre has been in stagnation for a long time but we predict that the change is coming
2019 Predictions #7: There Is a Billion to be Made in the Wake of Machine Zone
Strategy games, the biggest category in Mid-core, a land full of opportunities and cut-throat rivalry