Mobile Publishing #4: Super Scale With No Strings Attached
Welcome to the third episode of our Mobile Publisher Series. In each of the episode we sat down with the CEO of top mobile publisher and discussed how they approach publishing, what is their company’s strategy, how do they work with developers and how do they see the future of publishing on mobile.
In case you missed the previous episode:
Mobile Publishing #1: Deconstructing Scopely's path to $1B with Scopely’s Javier Ferreira (Co-CEO)
Mobile Publishing #2: Behind Tilting Point's $132M War Chest with President Samir El Agili
Mobile Publishing #3: Former Publishing CEO Spills the Beans with Klaas Kersting
To make sure you don’t miss on all of the 🔥content coming out in the future, please do subscribe to the Deconstructor of Fun infrequent but powerful newsletter.
SuperScale = Growth Partner
Despite being launched only 3 year ago, SuperScale has partnered with several developers and scaled multiple games onto top of the charts around the World.
Is there a set of data points that would inform a developer or a publisher of the potential of a game to become successful? This is the question most of us ask over and over again. And it’s also the question that ultimately led to the founding of SuperScale.
The goal of SuperScale is to be the strategic growth partner for game developers and publishers of any size that have a game, which data proves to be scalable. But don’t get it wrong. User acquisition, store optimisation and creatives development is only a part of SuperScales offering. In addition to helping its partners to decrease their CPIs, SuperScale also helps games to raise their LTV. Building of analytics infrastructure, improving monetisation design, optimising ads and making distribution deals outside the conventional app stores are all part of SuperScales service portfolio.
SuperScale ≠ Publisher
The reason why SuperScale does not identify itself as a publisher is that the company doesn’t have development teams nor a store account. In other words, when you partner with SuperScale, you will keep your game under your own name.
SuperScale was built as a games business analytics company that can understand and quantify individual business opportunities of a game. The added value is in unrivalled hands-on execution teams that will drive key areas of game business outside making of the game itself.
We are a strategic growth partner that wants to grow your game and your company under your own brand, no exceptions.
- Ivan Trancik, CEO & Founder of SuperScale
SuperScale <3 BIG Data
SuperScale’s monetisation and user-acquisition optimisations often rely on a sophisticated segmentation and personalisation, which are enabled by the company’s powerful analytics infrastructure.
Read how SuperScale increased the monetisation of Hill Climb Racing 2 by 50%.
SuperScale lives and breaths data. The core of our business model is understanding what is going on in the game and then turning this data into an actionable plan to prioritise actions and optimise our partner’s game business.
At the heart of SuperScale’s operations is the self-built ultra-scalable and modular analytics infrastructure, which serves as a foundation to everything the company does. The analytics infrastructure enables SuperScale to collect, combine and process all relevant sources of data, plug-in any first or third-party analytics as well as provide monitoring and optimisation tools all while maintaining a very reasonable cost level.
Perhaps the best part about the company’s analytics infrastructure is that SuperScale sets it up with all of their partner studios as a managed service. This way every studio SuperScale partners with has a total control of their own data and service stack.
The Teams *****
SuperScale is a team of 65 game ‘scalability specialists’ across Europe (London, Helsinki, Berlin, Prague, Bratislava, Warsaw) and US (Las Vegas) with upcoming Asia operations. The company’s structure is very flat comprising of only team leads with their team members.
Unlike with typical publishers, there are no game leads allocated from SuperScale side to oversee the partnership. Instead, a team of ‘scalability specialists’ is built for every partner customer based on their needs with sometimes one specialist working on several titles. This structure allows SuperScale to stay lean. It also allows each of the ‘scalability specialists’ to grow their craft expertise by working on more than one project at a time.
Aside from the core Business Intelligence team, SuperScale has expert teams for each particular business need - Big Data Engineering and Analytics Infrastructure Team, Game Design & Economy Team, Special Offers Optimisation Team, User Acquisition Management and Investment Team, ASO Team and Creatives Team. SuperScale also creates new teams all the time to capitalise on shifting needs of the game market and their partners. Some of the new teams include Ads Optimisation Team and a Distribution Team
