Deconstructor of Fun breaks down successful free-to-play games in search of what makes them fun - or not. All of the contributors to this site are both gamers and game makers.
The Newsletter That Game Execs Actually Read
Every week, we dissect the business of games: mobile, PC, console, web, apps, with zero fluff and maximum signal.
Whether it’s breaking down why a new hit is printing money, calling BS on an investor deck, or explaining how UA strategies are quietly shifting, this is the email that keeps founders, product leads, and growth people ahead of the curve.
No Hype, Just Strategy
From bold Supercell bets that flop to TikTok-fueled chart climbers, we cover the moves that matter. Backed by real data, smart takes, and a global network of insiders, Deconstructor of Fun is the lens serious builders use to understand where games (and money) are going next.
If you’re not reading it, your competitor probably is.