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Deconstructor of Fun breaks down successful free-to-play games in search of what makes them fun - or not. All of the contributors to this site are both gamers and game makers.

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Deconstructor of Fun
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2020 Predictions #2: What Happens When the Hypercasual Party Ends?
Jan 17

Jan 17 2020 Predictions #2: What Happens When the Hypercasual Party Ends?

Abhimanyu Kumar
Predictions, Business

Thoughts on Hybridcasual, an unfortunate platform improvement, the revival of a forgotten sub-genre, a new Idler and one sub-genre ripe for innovation!

2020 Predictions #1: Prepare to Crown the New King of Puzzle Games
Jan 14

Jan 14 2020 Predictions #1: Prepare to Crown the New King of Puzzle Games

Michail Katkoff
Business, Predictions

With $4.5Bn in IAPs at a 18% Year-over-Year growth the Puzzle genre is filled with not only massive competitors but also fantastic opportunities and unique growth stories!

Four Reasons Why the Hypercasual Gold Rush is Coming to an End
Dec 11

Dec 11 Four Reasons Why the Hypercasual Gold Rush is Coming to an End

Abhimanyu Kumar
Business

A data story signalling the next evolution of Hypercasual aka “Hybridcasual”!

How Call of Duty Mobile left $100M on the Table
Nov 25

Nov 25 How Call of Duty Mobile left $100M on the Table

Adam Telfer
Deconstructions

and how the game can make a turn-around

Riot's Runeterra Declares War Against Blizzard's Hearthstone
Nov 7

Nov 7 Riot's Runeterra Declares War Against Blizzard's Hearthstone

Guest Writer
Deconstructions

Riot’s Runeterra challenges Blizzard’s Hearthstone for cross-platform card battle supremacy

Here's How Subscriptions Will Disrupt the Games Industry
Sep 30

Sep 30 Here's How Subscriptions Will Disrupt the Games Industry

Guest Writer
Business

During the decade the subscriptions based business model has disrupted several major B2C industries from music to TV and shopping. Games will be next.

Learn How To Use Data to Build and Grow Hit Games - Part 2
Sep 16

Sep 16 Learn How To Use Data to Build and Grow Hit Games - Part 2

Michail Katkoff
Business

Four additional advice backed by real-life examples of how to use data in game development.

Learn How To Use Data to Build and Grow Hit Games - Part 1
Sep 10

Sep 10 Learn How To Use Data to Build and Grow Hit Games - Part 1

Michail Katkoff
Business

Five concrete advice backed by real-life examples of how to use data in game development.

How Archero Shot to the Top, and How You Can Do Better
Aug 28

Aug 28 How Archero Shot to the Top, and How You Can Do Better

Abhimanyu Kumar
Deconstructions, Business, Game Mechanics

Deep diving into Archero’s product and marketing journey, while uncovering a huge revenue opportunity for the industry

Mobile Publishing #4: Super Scale With No Strings Attached
Aug 26

Aug 26 Mobile Publishing #4: Super Scale With No Strings Attached

Michail Katkoff
Business

SuperScale doesn’t want your game. They want to help you to super size it!

Mobile Publishing #2: Behind Tilting Point's $132M War Chest
Aug 12

Aug 12 Mobile Publishing #2: Behind Tilting Point's $132M War Chest

Michail Katkoff
Business

Tilting Point has a unique progressive publishing model and the cash to make it work

Mobile Publishing #1: Deconstructing Scopely's path to $1B
Aug 6

Aug 6 Mobile Publishing #1: Deconstructing Scopely's path to $1B

Michail Katkoff
Business
Matchington Mansion - You Won't Believe the Truth
Jun 20

Jun 20 Matchington Mansion - You Won't Believe the Truth

Michail Katkoff
Deconstructions

Exploring the biggest success and the largest mystery of 2019

AFK Arena - Hail to the New King of RPGs
Jun 10

Jun 10 AFK Arena - Hail to the New King of RPGs

Michail Katkoff
Deconstructions

Analysing one of the three hit titles that put Lilith on a Billion Dollar run-rate

Empires & Puzzles - From a Failing Company to a $700M Acquisition in a Year
Jun 3

Jun 3 Empires & Puzzles - From a Failing Company to a $700M Acquisition in a Year

Guest Writer
Deconstructions

A real-life Cinderella story that is still going on

The Game Makers Vlog - Season 1
May 1

May 1 The Game Makers Vlog - Season 1

Michail Katkoff
Business

Blog, podcast and now vlog. Deconstructor of Fun has you covered!

The 7 Steps to Successfully Greenlight a Game with an IP
Apr 8

Apr 8 The 7 Steps to Successfully Greenlight a Game with an IP

Michail Katkoff
Business

Everything you need to take into account before making the big investment

5 Reasons Why Command & Conquer Didn’t Become a Rival on Mobile
Mar 27

Mar 27 5 Reasons Why Command & Conquer Didn’t Become a Rival on Mobile

Michail Katkoff
Deconstructions

A great lesson on why a “good game” is not enough and why positioning matters on mobile

How Coin Master Disrupted Social Casino and Pocketed $100M
Mar 4

Mar 4 How Coin Master Disrupted Social Casino and Pocketed $100M

Abhimanyu Kumar
Deconstructions

Looking into what Coin Master gets right, what the competition is getting wrong, and how Social Casino will evolve

10 Mistakes to Avoid in Influencer Marketing
Feb 27

Feb 27 10 Mistakes to Avoid in Influencer Marketing

Michail Katkoff
Business

More importantly, practical fixes to these common influencer marketing challenges.

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