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Deconstructor of Fun breaks down successful free-to-play games in search of what makes them fun - or not. All of the contributors to this site are both gamers and game makers.

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  • Business
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Deconstructor of Fun
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The Imminent Ragnarok of M&A in Mobile Gaming Space
Jul 23

Jul 23 The Imminent Ragnarok of M&A in Mobile Gaming Space

Eric Seufert
Business

How deprecation of the IDFA will catalyze accelerated consolidation in the mobile gaming space

How Riot can Turn Team Fight Tactics into a Billion Dollar Game
Jul 20

Jul 20 How Riot can Turn Team Fight Tactics into a Billion Dollar Game

Jeff Witt
Deconstructions

Monetizing a game without monetizing a game is the challenge Riot is attempting to solve

Zynga vs. Supercell - How One Ascended and the Other Declined
Jul 12

Jul 12 Zynga vs. Supercell - How One Ascended and the Other Declined

Joseph Kim
Business
How to Build the Amazon of Game Companies
Jul 2

Jul 2 How to Build the Amazon of Game Companies

Joseph Kim
Digest
Supercell’s Battle Pass Clash: A Tale of Two Economies
Jun 30

Jun 30 Supercell’s Battle Pass Clash: A Tale of Two Economies

Joseph Kim
Game Mechanics
Game and UA Teams That Work Together, Grow Together
Jun 3

Jun 3 Game and UA Teams That Work Together, Grow Together

Guest Writer
Business, Marketing

Three areas where performance marketing and game team must work together

Does Tencent Hate Riot?
May 31

May 31 Does Tencent Hate Riot?

Guest Writer
Business
Can Hay Day Pop Solve the Puzzle?
May 20

May 20 Can Hay Day Pop Solve the Puzzle?

Guest Writer
Deconstructions

It’s a super solid game with glaring holes that only a larger team can fix. Question is, will Supercell commit to a bigger team?

AppLovin - Poster Boy of Vertical Integration
May 13

May 13 AppLovin - Poster Boy of Vertical Integration

Joseph Kim
Business
Social Gaming, the New Normal 👨‍👩‍👧‍👦
May 6

May 6 Social Gaming, the New Normal 👨‍👩‍👧‍👦

Joseph Kim
Business
10 Years of Excellence - Deconstruction of Supercell
May 5

May 5 10 Years of Excellence - Deconstruction of Supercell

Michail Katkoff
Business

Perhaps the most thorough analysis of Supercell’s strategy, portfolio, culture, and M&A efforts.

F2P Games Services:  Q&A with Beamable CEO
May 1

May 1 F2P Games Services: Q&A with Beamable CEO

Joseph Kim
Business
Roblox & Beyond: The Problem with Game Creator Platforms
Apr 16

Apr 16 Roblox & Beyond: The Problem with Game Creator Platforms

Joseph Kim
Digest
Long-Term Retention - Why D180 is the New D30
Apr 8

Apr 8 Long-Term Retention - Why D180 is the New D30

Guest Writer
Business, Game Mechanics

If your goal is to create a stable and predictable gaming business then focusing on long-term retention from day one is the key to success.

Starting a New Studio? Dream Team is All You Need!
Feb 25

Feb 25 Starting a New Studio? Dream Team is All You Need!

Michail Katkoff
Leadership

Sophie Vo cast her dream team at Voodoo’s new Berlin studio. Here’s her detailed framework.

2020 Predictions #10: Playbook to reach the Top of Sports Games
Feb 17

Feb 17 2020 Predictions #10: Playbook to reach the Top of Sports Games

Guest Writer
Predictions

Sport games is the smallest category on mobile. Only $850M (+17%) in 2019. If that’s too little, skip this analysis. The rest of us should dive in.

2020 Predictions #9: Newcomers Will Reimagine Card Battlers
Feb 6

Feb 6 2020 Predictions #9: Newcomers Will Reimagine Card Battlers

Guest Writer
Predictions

As Hearthstone declines the door finally opens up for a handful of new competitors. This analysis explores who holds the winning deck.

2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H!
Feb 3

Feb 3 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H!

Abhimanyu Kumar
Predictions, Business

Despite stagnating downloads in 2019 Casino games reached $3.3B (+26% YoY). And it’s not only the Kardashians that were helping rake it up…

2020 Predictions #7: Why Auto-Chess Games can't Monetize - and How to Fix That
Jan 29

Jan 29 2020 Predictions #7: Why Auto-Chess Games can't Monetize - and How to Fix That

Guest Writer
Business, Predictions

In 2019 Auto-Chess games were the viral trend. Three giants, Blizzard, Riot and Valve, all entered the market. Less than a year later, all three are struggling to scale.

2020 Predictions #6: Three User Acquisition Trends Studios Will Have to Ace
Jan 27

Jan 27 2020 Predictions #6: Three User Acquisition Trends Studios Will Have to Ace

Guest Writer
Business, Predictions

2019 was the year of misleading ads. 2020 is going to be about a consumer-friendly, data-driven approach to matching ad creative with audience tastes.

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