Apple must allow iOS apps to offer payment options besides the ones subject to App Store’s 30% fees. Here’s what you should do next.

In the post-IDFA era cross-promotion has been elevated from auxiliary component a marketing mix to a vital element of a portofolio growth strategy. Here’s how to do it effectively.

Mike Verdu is hired and new details emerge about Netflix’s games strategy

A more optimistic take on the effect of Apple’s aggressive privacy changes

Why Netflix is entering the games industry. What are the different strategies the company could adopt. How they could succeed or fail.

It’s not about being the best. It’s about being better than you were yesterday.

A game developers view

Can Unity maintain rapid growth and become profitable?

Recommendations from the growth experts in the industry

An analysis of Epic’s current valuation

How deprecation of the IDFA will catalyze accelerated consolidation in the mobile gaming space

Three areas where performance marketing and game team must work together

Perhaps the most thorough analysis of Supercell’s strategy, portfolio, culture, and M&A efforts.

If your goal is to create a stable and predictable gaming business then focusing on long-term retention from day one is the key to success.