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Deconstructor of Fun breaks down successful free-to-play games in search of what makes them fun - or not. All of the contributors to this site are both gamers and game makers.

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Deconstructor of Fun
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Win Streak: the Gift That Keeps on Giving
Aug 5

Aug 5 Win Streak: the Gift That Keeps on Giving

Guest Writer
Deconstructions

Puzzle games on mobile continue to reach new revenue and engagement heights thanks to features like the win streak. Let us explain to you how this particular feature works.

Mobile Gaming After the Digital Markets Act
Jul 29

Jul 29 Mobile Gaming After the Digital Markets Act

Michail Katkoff
Business

Could the DMA be the boost the mobile game industry desperately needs to bounce back from the challenges of IDFA?

Platform Payouts and Fortnite’s Unique Approach
Jul 23

Jul 23 Platform Payouts and Fortnite’s Unique Approach

Guest User
Business

Curious about how different content platforms handle creator payouts? Explore the intricacies of revenue models from Steam to Spotify, and discover Fortnite’s distinctive approach with skin-based funding.

Behind the Wheel: How Hutch Built Strong Partnerships with Car Manufacturers
Jul 15

Jul 15 Behind the Wheel: How Hutch Built Strong Partnerships with Car Manufacturers

Kate Halewood
Business

Breaking into the world of big IP licenses might seem like an uphill battle for independent game developers. Discover how Hutch made waves with Formula One and Forza, and explore key strategies for building successful partnerships.

Squad Busters One Month Later: Down, But Not Out
Jul 8

Jul 8 Squad Busters One Month Later: Down, But Not Out

Guest Writer
Deconstructions

Let’s dig into why Squad Busters, Supercell's latest release, struggled after launch and whether it can become a comeback story or remain a costly lesson in mobile game development.

Royal Kingdom: Will It Outgrow Its Big Brother’s Influence?
Jul 1

Jul 1 Royal Kingdom: Will It Outgrow Its Big Brother’s Influence?

Guest Writer
Deconstructions

How did Royal Kingdom transform in just one year? Follow along as we uncover the progress and changes in v2!

The State of Gaming 2024: Trends in Marketing, Gaming, and Apps
Jun 24

Jun 24 The State of Gaming 2024: Trends in Marketing, Gaming, and Apps

Michail Katkoff
Marketing, Predictions

Latest insights into mobile gaming and marketing, app vs game dynamics, ad spending on TikTok and YouTube, regional differences, IP collaborations, and the future of subscription gaming. 

Netflix Games’ Second Season: Challenges, Changes, and the Path Forward
Jun 17

Jun 17 Netflix Games’ Second Season: Challenges, Changes, and the Path Forward

Michail Katkoff
Business

As Netflix Games goes through the leadership change, we analyze what they’ve achieved to date, what are the three key problems and what will the second chapter look like.

Executive Headhunting in the Gaming Industry: Tips, Challenges, and Strategies
Jun 10

Jun 10 Executive Headhunting in the Gaming Industry: Tips, Challenges, and Strategies

Kate Halewood

Dive into the complexities of executive headhunting in the gaming industry, from key qualities to cultural fit.

Voodoo’s Secret Sauce: From 0 to 250M Hybridcasual Revenue in 3 Years
Jun 3

Jun 3 Voodoo’s Secret Sauce: From 0 to 250M Hybridcasual Revenue in 3 Years

Kate Halewood
Business

Discover how Voodoo's strategic pivot to hybrid casual games and data-driven approach has propelled them to the forefront of the gaming industry.

Supercell's Squad Busters - The Definitive Deconstruction
May 27

May 27 Supercell's Squad Busters - The Definitive Deconstruction

Guest Writer
Deconstructions

Overall, this game is a hit! But is it a monster hit or 'just' a hit? Read and watch our fill review!

AppLovin's Modern Community and The Power of Game Narrative
May 20

May 20 AppLovin's Modern Community and The Power of Game Narrative

Guest Writer
Deconstructions

Is Modern Community's metagame setting a new standard for narrative-driven Match-3 games?

The Three Game Industry Trends to Watch in 2024
May 13

May 13 The Three Game Industry Trends to Watch in 2024

Michail Katkoff
Business

The evolving landscape of the gaming industry, from workforce rightsizing to shifting player behaviors, AI advancements, and the enduring positive outlook, in a comprehensive analysis of trends, challenges, and opportunities.

The Curious Case of Playable Ads and Traditional Marketing Strategies
May 6

May 6 The Curious Case of Playable Ads and Traditional Marketing Strategies

Guest Writer
Marketing

Typically found on mobile devices, playable ads hold untapped potential in significantly boosting user conversion rates.

Battle Royale Meets Casino Royale
Apr 29

Apr 29 Battle Royale Meets Casino Royale

Guest Writer
Deconstructions

Is the future of mobile gaming a blend of casino thrills and battle tactics?

How to Make a Creative Agency Your Secret Weapon
Apr 22

Apr 22 How to Make a Creative Agency Your Secret Weapon

Kate Halewood
Marketing

Uncover the secret behind Futureplay's phenomenal 1000% downloads surge and learn how creative agency partnerships can skyrocket gaming success.

The Magic of ‘Legend Of Mushroom’
Apr 15

Apr 15 The Magic of ‘Legend Of Mushroom’

Guest Writer
Deconstructions

Let's talk 'Legend of Mushroom'. What's driving its surge in Asian markets, and what improvements could enhance its gameplay and monetization?

Pricing Starter Packs: When Conversion is King, We May Price Too Low
Apr 8

Apr 8 Pricing Starter Packs: When Conversion is King, We May Price Too Low

Guest Writer
Business

How do you strike the balance in pricing free-to-play starter packs?

The Backend Jungle: A Short Guide for Game Executives 
Apr 2

Apr 2 The Backend Jungle: A Short Guide for Game Executives 

Michail Katkoff
Business, Other

Why you should not overlook the importance of backend services in game development

How to Build a Cross-Platform Franchise
Mar 25

Mar 25 How to Build a Cross-Platform Franchise

Kate Halewood
Business

Sola Saulenko, CMO at Pixonic, delves into the path to continued franchise growth of the War Robots IP, discussing preconditions, challenges, and the vital role of product passion in establishing a sustainable game franchise.

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