Deconstructor of Fun breaks down successful free-to-play games in search of what makes them fun - or not. All of the contributors to this site are both gamers and game makers.
Justin McFarlane went from 3D artist to GM of SciPlay’s Billion Dollar flagship game. We explore how long-term trust, internal growth, and deep product proximity shaped his unconventional path — and what it says about building great teams in gaming.
What if the smart move for a unicorn founder isn’t to sell or go public, but to simply stay the course?
AppLovin didn’t win mobile ad tech by competing harder. It rewrote the rules, seized the pipes, and made everyone else dependent.
Debunking AI myths in marketing: creativity, brand voice, and personalization
"When in doubt, add LeBron." That seems to have been Dream Games' mantra when they unleashed an all-out celebrity siege for Royal Kingdom.
Supercell has revamped its investment strategy under a new brand, but is it more than just rebranding? We break down Supercell Investments' track record, how it compares to CVC best practices.
The green owl isn’t cute. It’s ruthless. Here’s how Duolingo gamified education and built one of the stickiest consumer apps on the planet.
By 2026, Gen Z will be the biggest spenders in gaming. But winning them over takes more than a good game—it takes creators, social ecosystems, and seamless cross-platform play. Here’s how to stay ahead.
How do you grow in a mature market? Well, there’s no one better to answer this question than Josh Wilson, CEO of SciPlay, who has steered the company to growth every year since 2013.
Influencer Marketing is a key UA channel, but making it profitable takes more than guesswork. Here’s what drives real, measurable impact.
Magicabin, a captivating farm adventure game by Ivy Mobile, has rapidly gained popularity with its immersive gameplay and seasonal events. As it continues to rise, it establishes itself as a strong competitor to the reigning leader in the niche, Moon Active.
Skillz is betting $75M to find the next big skill-based game, pushing real-money competition beyond casual titles into new, high-stakes genres. Is your game the one they’re looking for?
Türkiye has mastered hyper-casual and puzzle games, turning startups into billion-dollar giants. The question now is: Can it break into new frontiers?
With fewer open roles and more talent on the market, you’d think hiring would be easier—but it’s not. In fact, the high stakes mean hiring mistakes have never been costlier
Great gaming hubs need talent, money, and opportunity—and Abu Dhabi is going all in on all three. Could this be gaming’s next big hotspot?
Dive into our take on Supercell's jaw-dropping 2024! While they celebrated record revenue and user growth, we’re asking the tough questions.
Mobile gaming is getting more dramatic—literally. With games like Dark War: Survival proving that players don’t just want new mechanics, they want high-stakes stories that pull them in.
Hybridcasual puzzles mix fast, easy gameplay with just the right amount of challenge. We analyze why some are more addicting than others.
2025 is going to be a wild year for consumer apps. From TikTok’s survival saga to AI-driven personal finance apps and the rebirth of super apps, here’s what we think will shake up the market and reshape how we connect, spend, and engage.
From private equity power plays to Web3 comebacks, here’s what we think will shake up the gaming world and redefine deal-making and investment strategies this year.
