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Deconstructor of Fun breaks down successful free-to-play games in search of what makes them fun - or not. All of the contributors to this site are both gamers and game makers.

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Deconstructor of Fun
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Gaming in the Middle East: My Take on Abu Dhabi’s Big Bet
Feb 24

Feb 24 Gaming in the Middle East: My Take on Abu Dhabi’s Big Bet

Michail Katkoff
Business

Great gaming hubs need talent, money, and opportunity—and Abu Dhabi is going all in on all three. Could this be gaming’s next big hotspot?

Supercell's Record Year: Crushing It, But At What Cost?
Feb 17

Feb 17 Supercell's Record Year: Crushing It, But At What Cost?

Michail Katkoff
Business

Dive into our take on Supercell's jaw-dropping 2024! While they celebrated record revenue and user growth, we’re asking the tough questions.

How Drama and Fake Ads Convert To Real Profits
Feb 10

Feb 10 How Drama and Fake Ads Convert To Real Profits

Guest Writer
Deconstructions

Mobile gaming is getting more dramatic—literally. With games like Dark War: Survival proving that players don’t just want new mechanics, they want high-stakes stories that pull them in.

Why Some Puzzle Games are More Addicting Than Others?
Feb 3

Feb 3 Why Some Puzzle Games are More Addicting Than Others?

Guest Writer
Deconstructions

Hybridcasual puzzles mix fast, easy gameplay with just the right amount of challenge. We analyze why some are more addicting than others.

Five Predictions for Consumer Apps in 2025
Jan 27

Jan 27 Five Predictions for Consumer Apps in 2025

Guest Writer
Business, Predictions

2025 is going to be a wild year for consumer apps. From TikTok’s survival saga to AI-driven personal finance apps and the rebirth of super apps, here’s what we think will shake up the market and reshape how we connect, spend, and engage.

8 Predictions for Gaming M&A and Investments in 2025
Jan 20

Jan 20 8 Predictions for Gaming M&A and Investments in 2025

Guest Writer
Business, Predictions

From private equity power plays to Web3 comebacks, here’s what we think will shake up the gaming world and redefine deal-making and investment strategies this year.

2025 Mobile Games Marketing Predictions
Jan 16

Jan 16 2025 Mobile Games Marketing Predictions

Guest Writer
Business, Predictions, Marketing

2025 is here, and the game is changing! From AI ads under $10 to loyalty programs driving big gains, explore the forces shaping mobile gaming’s next era.

6 Predictions For Games in 2025
Jan 13

Jan 13 6 Predictions For Games in 2025

Michail Katkoff
Business, Predictions

The future of mobile gaming in 2025: bold bets, shifting trends, and some tough truths.

The Audit of Our 2024 Predictions
Jan 8

Jan 8 The Audit of Our 2024 Predictions

Michail Katkoff
Business, Predictions

Let’s revisit last year’s crystal ball moments and see how our predictions measured up against reality.

Climbing to the C-Suite: Insights from Mission One's Gerard Miles
Dec 30

Dec 30 Climbing to the C-Suite: Insights from Mission One's Gerard Miles

Kate Halewood
Business

Ready to make bold moves toward the executive suite? Gerard Miles, co-CEO of headhunting firm Mission One, shares what it takes to evolve from individual contributor to strategic leader.

Cloning Isn’t a Strategy: Why Mobile Games Must Bet Big on IP
Dec 23

Dec 23 Cloning Isn’t a Strategy: Why Mobile Games Must Bet Big on IP

Guest Writer
Business

In an industry overwhelmed by copycat games, learn why emotional connections to characters are vital for retention.

Cracking the Game Growth Code: Lessons from SciPlay
Dec 16

Dec 16 Cracking the Game Growth Code: Lessons from SciPlay

Kate Halewood
Business

No one runs live games like a social casino company. And no one excels in social casinos quite like SciPlay. We unpack their winning strategies.

Hybrid Monetization Buzz Doesn’t Quit: Brat or Basic?
Dec 9

Dec 9 Hybrid Monetization Buzz Doesn’t Quit: Brat or Basic?

Guest Writer
Business

Hybrid monetization is more than a buzzword—it’s the strategy every game studio needs to master in 2024.

From Casual to Complex: 7 Trends that Shaped Gaming 2024
Dec 2

Dec 2 From Casual to Complex: 7 Trends that Shaped Gaming 2024

Kate Halewood
Business

Curious about the seven trends in gaming and app development that have shaped the industry so far in 2024? Learn how AppLovin's insights into hybrid monetization and AI strategies are helping companies achieve sustainable growth.

Telegram x Web3 Gaming: Why So Popular and How Can I Get In On This?
Nov 25

Nov 25 Telegram x Web3 Gaming: Why So Popular and How Can I Get In On This?

Guest Writer
Deconstructions

With games like Catizen and Boinkers turning idle clicks into crypto gold, this platform is a secret weapon for gaming studios looking to score big.

Value Optimization, Hybridcasual, and the Impact of AI
Nov 19

Nov 19 Value Optimization, Hybridcasual, and the Impact of AI

Kate Halewood
Business

Discover how hybrid monetization and AI are reshaping mobile gaming, with insights from Meta and Kwalee on optimizing engagement, profitability, and user acquisition

The Sweet Art of Feature Adaptation
Nov 12

Nov 12 The Sweet Art of Feature Adaptation

Guest Writer
Deconstructions

Game development isn’t just about creating from scratch—it’s about knowing when and how to borrow smartly. See how thoughtful adaptations, rather than straightforward copying, shape the most successful games in the industry.

Untold Stories of ex-Activision Blizzard King’s Founders
Nov 4

Nov 4 Untold Stories of ex-Activision Blizzard King’s Founders

Guest Writer
Business

What gives former Activision, Blizzard, and King employees an edge when launching gaming startups?

Shooting for Success: Navigating the Ultra Competitive Shooter Genre
Oct 28

Oct 28 Shooting for Success: Navigating the Ultra Competitive Shooter Genre

Adam Telfer
Business

With PvP shooters facing major player drop-offs and new titles struggling to break in, we’re looking at how competitive and unforgiving this space has become—and what developers need to stay in the game.

Transmedia Triumphs and Traps: Lessons from the Convergence of Gaming and Media
Oct 21

Oct 21 Transmedia Triumphs and Traps: Lessons from the Convergence of Gaming and Media

Kate Halewood
Business

Forget what you thought you knew about Hollywood dominating entertainment. Gaming adaptations have taken center stage, and transmedia storytelling is where it’s at.

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