Media
ALL PODCASTS, ARTICLES AND MORE.
Platform Payouts and Fortnite’s Unique Approach
Curious about how different content platforms handle creator payouts? Explore the intricacies of revenue models from Steam to Spotify, and discover Fortnite’s distinctive approach with skin-based funding.
Behind the Wheel: How Hutch Built Strong Partnerships with Car Manufacturers
Breaking into the world of big IP licenses might seem like an uphill battle for independent game developers. Discover how Hutch made waves with Formula One and Forza, and explore key strategies for building successful partnerships.
Squad Busters One Month Later: Down, But Not Out
Let’s dig into why Squad Busters, Supercell's latest release, struggled after launch and whether it can become a comeback story or remain a costly lesson in mobile game development.
Royal Kingdom: Will It Outgrow Its Big Brother’s Influence?
How did Royal Kingdom transform in just one year? Follow along as we uncover the progress and changes in v2!
The State of Gaming 2024: Trends in Marketing, Gaming, and Apps
Latest insights into mobile gaming and marketing, app vs game dynamics, ad spending on TikTok and YouTube, regional differences, IP collaborations, and the future of subscription gaming.
Netflix Games’ Second Season: Challenges, Changes, and the Path Forward
As Netflix Games goes through the leadership change, we analyze what they’ve achieved to date, what are the three key problems and what will the second chapter look like.
Executive Headhunting in the Gaming Industry: Tips, Challenges, and Strategies
Dive into the complexities of executive headhunting in the gaming industry, from key qualities to cultural fit.
Voodoo’s Secret Sauce: From 0 to 250M Hybridcasual Revenue in 3 Years
Discover how Voodoo's strategic pivot to hybrid casual games and data-driven approach has propelled them to the forefront of the gaming industry.
Supercell's Squad Busters - The Definitive Deconstruction
Overall, this game is a hit! But is it a monster hit or 'just' a hit? Read and watch our fill review!
AppLovin's Modern Community and The Power of Game Narrative
Is Modern Community's metagame setting a new standard for narrative-driven Match-3 games?
The Three Game Industry Trends to Watch in 2024
The evolving landscape of the gaming industry, from workforce rightsizing to shifting player behaviors, AI advancements, and the enduring positive outlook, in a comprehensive analysis of trends, challenges, and opportunities.
The Curious Case of Playable Ads and Traditional Marketing Strategies
Typically found on mobile devices, playable ads hold untapped potential in significantly boosting user conversion rates.
Battle Royale Meets Casino Royale
Is the future of mobile gaming a blend of casino thrills and battle tactics?
How to Make a Creative Agency Your Secret Weapon
Uncover the secret behind Futureplay's phenomenal 1000% downloads surge and learn how creative agency partnerships can skyrocket gaming success.
The Magic of ‘Legend Of Mushroom’
Let's talk 'Legend of Mushroom'. What's driving its surge in Asian markets, and what improvements could enhance its gameplay and monetization?
Pricing Starter Packs: When Conversion is King, We May Price Too Low
How do you strike the balance in pricing free-to-play starter packs?
The Backend Jungle: A Short Guide for Game Executives
Why you should not overlook the importance of backend services in game development
How to Build a Cross-Platform Franchise
Sola Saulenko, CMO at Pixonic, delves into the path to continued franchise growth of the War Robots IP, discussing preconditions, challenges, and the vital role of product passion in establishing a sustainable game franchise.
Blockbuster Games Failed to Grow the Market - What Next?
Despite the release of numerous highly anticipated games last year, the game industry as a whole struggled to achieve significant growth.