Media
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Meta Is Back in the Game. Here's What That Actually Means.
What Meta’s return to gaming says about the future of attribution, creative scale, and UA teams.
8 Reasons Most UA Strategies Fail as they Scale
Why UA performance often collapses right when it looks like you’ve cracked growth
I Analyzed Clash Royale’s Marketing. Here’s What I Found.
So was it all product or was marketing behind the resurrection?
Mobile Gaming in 2025: 10 Trends That Matter
The hits are older. The players are smarter. And success is quieter. Mobile gaming’s mid-year status check is here—and it might not look like what you expected.
Rethinking Creative Production with AI
Debunking AI myths in marketing: creativity, brand voice, and personalization
Mobile Dreams of Hollywood: Inside Royal Kingdom’s Celebrity Blitz
"When in doubt, add LeBron." That seems to have been Dream Games' mantra when they unleashed an all-out celebrity siege for Royal Kingdom.
2025 Mobile Games Marketing Predictions
2025 is here, and the game is changing! From AI ads under $10 to loyalty programs driving big gains, explore the forces shaping mobile gaming’s next era.
The State of Gaming 2024: Trends in Marketing, Gaming, and Apps
Latest insights into mobile gaming and marketing, app vs game dynamics, ad spending on TikTok and YouTube, regional differences, IP collaborations, and the future of subscription gaming.
The Curious Case of Playable Ads and Traditional Marketing Strategies
Typically found on mobile devices, playable ads hold untapped potential in significantly boosting user conversion rates.
How to Make a Creative Agency Your Secret Weapon
Uncover the secret behind Futureplay's phenomenal 1000% downloads surge and learn how creative agency partnerships can skyrocket gaming success.
IDFA - 6 Things Your Company Needs to do Yesterday
Recommendations from the growth experts in the industry
Game and UA Teams That Work Together, Grow Together
Three areas where performance marketing and game team must work together