Why UA performance often collapses right when it looks like you’ve cracked growth

UA financing is one of gaming’s most powerful yet misunderstood growth levers. Here’s when it works, when it doesn’t, and why it might be the cheapest capital you’ll ever raise.

"When in doubt, add LeBron." That seems to have been Dream Games' mantra when they unleashed an all-out celebrity siege for Royal Kingdom.

Mobile gaming is getting more dramatic—literally. With games like Dark War: Survival proving that players don’t just want new mechanics, they want high-stakes stories that pull them in.

What makes Voodoo such a powerful publisher and how to compete with it

GungHo's Puzzle & Dragons is a Japanese monster hit. Here's how and why.