Deconstructor of Fun breaks down successful free-to-play games in search of what makes them fun - or not. All of the contributors to this site are both gamers and game makers.
All tagged user acquisition
Why UA performance often collapses right when it looks like you’ve cracked growth
UA financing is one of gaming’s most powerful yet misunderstood growth levers. Here’s when it works, when it doesn’t, and why it might be the cheapest capital you’ll ever raise.
"When in doubt, add LeBron." That seems to have been Dream Games' mantra when they unleashed an all-out celebrity siege for Royal Kingdom.
Mobile gaming is getting more dramatic—literally. With games like Dark War: Survival proving that players don’t just want new mechanics, they want high-stakes stories that pull them in.
What makes Voodoo such a powerful publisher and how to compete with it
GungHo's Puzzle & Dragons is a Japanese monster hit. Here's how and why.
A clean, high-signal newsletter for builders who want to understand what's working in games—fast.
