Supercell CEOs annual newsletter is a masterclass of both operations and communications

So was it all product or was marketing behind the resurrection?‍ ‍

Over the years, we’ve grown uncomfortably comfortable reading about Supercell’s declining numbers and the actions that the company takes to counter the downward trend.

Perhaps the most thorough analysis of Supercell’s strategy, portfolio, culture, and M&A efforts.

A great lesson on why a “good game” is not enough and why positioning matters on mobile

During the past year Supercell’s latest game in soft launch has pulled all the tricks in the book - but it looks like that won’t be enough.

Clash Royale attempts to stop sliding revenues by taking a page from Clash of Clan’s playbook

Deconstructing the struggles of evergreen Heartstone

An analysis of content-driven games and successful mechanics to reduce the volume of content needed.