What makes you come back to an app every single day? Obviously, it’s not just streaks. Explore how top consumer apps are borrowing from the game design playbook to turn downloads into daily rituals.

A breakdown of five game-design “superpowers” that product leaders can bring into consumer apps—from progression systems to re-engagement loops and monetization models.

The green owl isn’t cute. It’s ruthless. Here’s how Duolingo gamified education and built one of the stickiest consumer apps on the planet.

2025 is going to be a wild year for consumer apps. From TikTok’s survival saga to AI-driven personal finance apps and the rebirth of super apps, here’s what we think will shake up the market and reshape how we connect, spend, and engage.