Media
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Duolingo: How the $15B App uses Gaming Principles to Supercharge DAU Growth
The green owl isn’t cute. It’s ruthless. Here’s how Duolingo gamified education and built one of the stickiest consumer apps on the planet.
The Future of Gaming: Engaging Gen Z
By 2026, Gen Z will be the biggest spenders in gaming. But winning them over takes more than a good game—it takes creators, social ecosystems, and seamless cross-platform play. Here’s how to stay ahead.
The Power of Q5 and Retention: Lessons from SciPlay
How do you grow in a mature market? Well, there’s no one better to answer this question than Josh Wilson, CEO of SciPlay, who has steered the company to growth every year since 2013.
Beyond User Acquisition: How to Win with Influencer Marketing
Influencer Marketing is a key UA channel, but making it profitable takes more than guesswork. Here’s what drives real, measurable impact.
The Magic Behind Magicabin’s ARPDAU
Magicabin, a captivating farm adventure game by Ivy Mobile, has rapidly gained popularity with its immersive gameplay and seasonal events. As it continues to rise, it establishes itself as a strong competitor to the reigning leader in the niche, Moon Active.
Inside the Skillz Developer Accelerator: Why $75M is Up for Grabs for Game Studios
Skillz is betting $75M to find the next big skill-based game, pushing real-money competition beyond casual titles into new, high-stakes genres. Is your game the one they’re looking for?
How Istanbul Became the New Capital of Mobile Gaming – And Where It’s Headed Next
Türkiye has mastered hyper-casual and puzzle games, turning startups into billion-dollar giants. The question now is: Can it break into new frontiers?
Six Hiring Mistakes Most Companies Make
With fewer open roles and more talent on the market, you’d think hiring would be easier—but it’s not. In fact, the high stakes mean hiring mistakes have never been costlier
Gaming in the Middle East: My Take on Abu Dhabi’s Big Bet
Great gaming hubs need talent, money, and opportunity—and Abu Dhabi is going all in on all three. Could this be gaming’s next big hotspot?
Supercell's Record Year: Crushing It, But At What Cost?
Dive into our take on Supercell's jaw-dropping 2024! While they celebrated record revenue and user growth, we’re asking the tough questions.
How Drama and Fake Ads Convert To Real Profits
Mobile gaming is getting more dramatic—literally. With games like Dark War: Survival proving that players don’t just want new mechanics, they want high-stakes stories that pull them in.
Why Some Puzzle Games are More Addicting Than Others?
Hybridcasual puzzles mix fast, easy gameplay with just the right amount of challenge. We analyze why some are more addicting than others.
Five Predictions for Consumer Apps in 2025
2025 is going to be a wild year for consumer apps. From TikTok’s survival saga to AI-driven personal finance apps and the rebirth of super apps, here’s what we think will shake up the market and reshape how we connect, spend, and engage.
8 Predictions for Gaming M&A and Investments in 2025
From private equity power plays to Web3 comebacks, here’s what we think will shake up the gaming world and redefine deal-making and investment strategies this year.
2025 Mobile Games Marketing Predictions
2025 is here, and the game is changing! From AI ads under $10 to loyalty programs driving big gains, explore the forces shaping mobile gaming’s next era.
6 Predictions For Games in 2025
The future of mobile gaming in 2025: bold bets, shifting trends, and some tough truths.
The Audit of Our 2024 Predictions
Let’s revisit last year’s crystal ball moments and see how our predictions measured up against reality.
Climbing to the C-Suite: Insights from Mission One's Gerard Miles
Ready to make bold moves toward the executive suite? Gerard Miles, co-CEO of headhunting firm Mission One, shares what it takes to evolve from individual contributor to strategic leader.
Cloning Isn’t a Strategy: Why Mobile Games Must Bet Big on IP
In an industry overwhelmed by copycat games, learn why emotional connections to characters are vital for retention.
Cracking the Game Growth Code: Lessons from SciPlay
No one runs live games like a social casino company. And no one excels in social casinos quite like SciPlay. We unpack their winning strategies.