Influencer Marketing is a key UA channel, but making it profitable takes more than guesswork. Here’s what drives real, measurable impact.

Magicabin, a captivating farm adventure game by Ivy Mobile, has rapidly gained popularity with its immersive gameplay and seasonal events. As it continues to rise, it establishes itself as a strong competitor to the reigning leader in the niche, Moon Active.

Skillz is betting $75M to find the next big skill-based game, pushing real-money competition beyond casual titles into new, high-stakes genres. Is your game the one they’re looking for?

Türkiye has mastered hyper-casual and puzzle games, turning startups into billion-dollar giants. The question now is: Can it break into new frontiers?

With fewer open roles and more talent on the market, you’d think hiring would be easier—but it’s not. In fact, the high stakes mean hiring mistakes have never been costlier

Great gaming hubs need talent, money, and opportunity—and Abu Dhabi is going all in on all three. Could this be gaming’s next big hotspot?

Dive into our take on Supercell's jaw-dropping 2024! While they celebrated record revenue and user growth, we’re asking the tough questions.

Mobile gaming is getting more dramatic—literally. With games like Dark War: Survival proving that players don’t just want new mechanics, they want high-stakes stories that pull them in.

Hybridcasual puzzles mix fast, easy gameplay with just the right amount of challenge. We analyze why some are more addicting than others.

2025 is going to be a wild year for consumer apps. From TikTok’s survival saga to AI-driven personal finance apps and the rebirth of super apps, here’s what we think will shake up the market and reshape how we connect, spend, and engage.

From private equity power plays to Web3 comebacks, here’s what we think will shake up the gaming world and redefine deal-making and investment strategies this year.

2025 is here, and the game is changing! From AI ads under $10 to loyalty programs driving big gains, explore the forces shaping mobile gaming’s next era.

The future of mobile gaming in 2025: bold bets, shifting trends, and some tough truths.

Let’s revisit last year’s crystal ball moments and see how our predictions measured up against reality.

Ready to make bold moves toward the executive suite? Gerard Miles, co-CEO of headhunting firm Mission One, shares what it takes to evolve from individual contributor to strategic leader.

In an industry overwhelmed by copycat games, learn why emotional connections to characters are vital for retention.

No one runs live games like a social casino company. And no one excels in social casinos quite like SciPlay. We unpack their winning strategies.

Hybrid monetization is more than a buzzword—it’s the strategy every game studio needs to master in 2024.

Curious about the seven trends in gaming and app development that have shaped the industry so far in 2024? Learn how AppLovin's insights into hybrid monetization and AI strategies are helping companies achieve sustainable growth.

With games like Catizen and Boinkers turning idle clicks into crypto gold, this platform is a secret weapon for gaming studios looking to score big.