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Deconstructor of Fun breaks down successful free-to-play games in search of what makes them fun - or not. All of the contributors to this site are both gamers and game makers.

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Deconstructor of Fun
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Beyond User Acquisition: How to Win with Influencer Marketing
Mar 24

Mar 24 Beyond User Acquisition: How to Win with Influencer Marketing

Guest Writer
Business

Influencer Marketing is a key UA channel, but making it profitable takes more than guesswork. Here’s what drives real, measurable impact.

The Magic Behind Magicabin’s ARPDAU
Mar 19

Mar 19 The Magic Behind Magicabin’s ARPDAU

Guest Writer
Deconstructions

Magicabin, a captivating farm adventure game by Ivy Mobile, has rapidly gained popularity with its immersive gameplay and seasonal events. As it continues to rise, it establishes itself as a strong competitor to the reigning leader in the niche, Moon Active.

Inside the Skillz Developer Accelerator: Why $75M is Up for Grabs for Game Studios
Mar 13

Mar 13 Inside the Skillz Developer Accelerator: Why $75M is Up for Grabs for Game Studios

Michail Katkoff
Business

Skillz is betting $75M to find the next big skill-based game, pushing real-money competition beyond casual titles into new, high-stakes genres. Is your game the one they’re looking for?

How Istanbul Became the New Capital of Mobile Gaming – And Where It’s Headed Next
Mar 10

Mar 10 How Istanbul Became the New Capital of Mobile Gaming – And Where It’s Headed Next

Michail Katkoff
Business

Türkiye has mastered hyper-casual and puzzle games, turning startups into billion-dollar giants. The question now is: Can it break into new frontiers?

Six Hiring Mistakes Most Companies Make
Mar 3

Mar 3 Six Hiring Mistakes Most Companies Make

Michail Katkoff
Business

With fewer open roles and more talent on the market, you’d think hiring would be easier—but it’s not. In fact, the high stakes mean hiring mistakes have never been costlier

Gaming in the Middle East: My Take on Abu Dhabi’s Big Bet
Feb 24

Feb 24 Gaming in the Middle East: My Take on Abu Dhabi’s Big Bet

Michail Katkoff
Business

Great gaming hubs need talent, money, and opportunity—and Abu Dhabi is going all in on all three. Could this be gaming’s next big hotspot?

Supercell's Record Year: Crushing It, But At What Cost?
Feb 17

Feb 17 Supercell's Record Year: Crushing It, But At What Cost?

Michail Katkoff
Business

Dive into our take on Supercell's jaw-dropping 2024! While they celebrated record revenue and user growth, we’re asking the tough questions.

How Drama and Fake Ads Convert To Real Profits
Feb 10

Feb 10 How Drama and Fake Ads Convert To Real Profits

Guest Writer
Deconstructions

Mobile gaming is getting more dramatic—literally. With games like Dark War: Survival proving that players don’t just want new mechanics, they want high-stakes stories that pull them in.

Why Some Puzzle Games are More Addicting Than Others?
Feb 3

Feb 3 Why Some Puzzle Games are More Addicting Than Others?

Guest Writer
Deconstructions

Hybridcasual puzzles mix fast, easy gameplay with just the right amount of challenge. We analyze why some are more addicting than others.

Five Predictions for Consumer Apps in 2025
Jan 27

Jan 27 Five Predictions for Consumer Apps in 2025

Guest Writer
Business, Predictions

2025 is going to be a wild year for consumer apps. From TikTok’s survival saga to AI-driven personal finance apps and the rebirth of super apps, here’s what we think will shake up the market and reshape how we connect, spend, and engage.

8 Predictions for Gaming M&A and Investments in 2025
Jan 20

Jan 20 8 Predictions for Gaming M&A and Investments in 2025

Guest Writer
Business, Predictions

From private equity power plays to Web3 comebacks, here’s what we think will shake up the gaming world and redefine deal-making and investment strategies this year.

2025 Mobile Games Marketing Predictions
Jan 16

Jan 16 2025 Mobile Games Marketing Predictions

Guest Writer
Business, Predictions, Marketing

2025 is here, and the game is changing! From AI ads under $10 to loyalty programs driving big gains, explore the forces shaping mobile gaming’s next era.

6 Predictions For Games in 2025
Jan 13

Jan 13 6 Predictions For Games in 2025

Michail Katkoff
Business, Predictions

The future of mobile gaming in 2025: bold bets, shifting trends, and some tough truths.

The Audit of Our 2024 Predictions
Jan 8

Jan 8 The Audit of Our 2024 Predictions

Michail Katkoff
Business, Predictions

Let’s revisit last year’s crystal ball moments and see how our predictions measured up against reality.

Climbing to the C-Suite: Insights from Mission One's Gerard Miles
Dec 30

Dec 30 Climbing to the C-Suite: Insights from Mission One's Gerard Miles

Kate Halewood
Business

Ready to make bold moves toward the executive suite? Gerard Miles, co-CEO of headhunting firm Mission One, shares what it takes to evolve from individual contributor to strategic leader.

Cloning Isn’t a Strategy: Why Mobile Games Must Bet Big on IP
Dec 23

Dec 23 Cloning Isn’t a Strategy: Why Mobile Games Must Bet Big on IP

Guest Writer
Business

In an industry overwhelmed by copycat games, learn why emotional connections to characters are vital for retention.

Cracking the Game Growth Code: Lessons from SciPlay
Dec 16

Dec 16 Cracking the Game Growth Code: Lessons from SciPlay

Kate Halewood
Business

No one runs live games like a social casino company. And no one excels in social casinos quite like SciPlay. We unpack their winning strategies.

Hybrid Monetization Buzz Doesn’t Quit: Brat or Basic?
Dec 9

Dec 9 Hybrid Monetization Buzz Doesn’t Quit: Brat or Basic?

Guest Writer
Business

Hybrid monetization is more than a buzzword—it’s the strategy every game studio needs to master in 2024.

From Casual to Complex: 7 Trends that Shaped Gaming 2024
Dec 2

Dec 2 From Casual to Complex: 7 Trends that Shaped Gaming 2024

Kate Halewood
Business

Curious about the seven trends in gaming and app development that have shaped the industry so far in 2024? Learn how AppLovin's insights into hybrid monetization and AI strategies are helping companies achieve sustainable growth.

Telegram x Web3 Gaming: Why So Popular and How Can I Get In On This?
Nov 25

Nov 25 Telegram x Web3 Gaming: Why So Popular and How Can I Get In On This?

Guest Writer
Deconstructions

With games like Catizen and Boinkers turning idle clicks into crypto gold, this platform is a secret weapon for gaming studios looking to score big.

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