Wooga's Jelly Splash is a newcomer in the puzzle category with an improved monetization mechanics compared to the old king, Candy Crush Saga.

Parisian studio, Pretty Simple, was late to the matured Facebook market but was nevertheless still able to capture is a sizeable chunk of it. 

King's newest puzzle game hit Pet Rescue Saga doesn't seem to have the same potential for success as Candy Crush Saga did.

What does it take to dethrone the best puzzle game ever made?

GungHo's Puzzle & Dragons is a Japanese monster hit. Here's how and why.

Infinite runners, like Subway Surfer, horde installs but have a hard time in monetizing their players. This post analyzes how they could do a better job.

A sit-down with Timur Haussila, the lead of a team that created Hay Day.

Rage of Bahamut was the first global card collection hit. This post analyzes how the game monetized so well.

Kingdom Rush is an amazingly addictive tower defense game. This post analyzes how the game could have increased its revenue.

Supercell's Clash of Clans is an industry changing hit.

Supercell's Battle Buddies is a fun and creative game that was few mistakes away from being successful.

Disney's Where's My Water did a great job in luring a player to pay for the full version of the game.

Natural Motion's CSR Racing was the first true Western free-to-play mega-hit.

This post analyzes the importance of the first month for the overall success of the game.

Back when App Store featured both paid and free apps, the role of the free app was to drive players into the paid one. 

What should you take into an account when turning your paid app into a freemium one.

Analyzing the effects of turning a paid app into a freemium one.

How to kick off player's experience in the right way.

Zynga's bubble shooter has all the features and then some.

How monetization in free-to-play games really works.