Media
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The DoF Masterclass: From an Idea to Scale at a Supersonic Speed
Key lessons from Supersonic’s leaders on turning a hybridcasual idea into a scalable hit - covering publishing, monetization, creative strategy, and growth.
The Curious Case of Playable Ads and Traditional Marketing Strategies
Typically found on mobile devices, playable ads hold untapped potential in significantly boosting user conversion rates.
How Jelly Splash beats Candy Crush Saga in monetization
Wooga's Jelly Splash is a newcomer in the puzzle category with an improved monetization mechanics compared to the old king, Candy Crush Saga.