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Deconstructor of Fun breaks down successful free-to-play games in search of what makes them fun - or not. All of the contributors to this site are both gamers and game makers.

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Deconstructor of Fun
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5 Points for Killer First Time Flow
May 22

May 22 5 Points for Killer First Time Flow

Michail Katkoff

How to kick off player's experience in the right way.

Deconstructing Bubble Safari
May 15

May 15 Deconstructing Bubble Safari

Michail Katkoff

Zynga's bubble shooter has all the features and then some.

Primed to Spend
May 13

May 13 Primed to Spend

Michail Katkoff

How monetization in free-to-play games really works.

Grinding made fun
May 8

May 8 Grinding made fun

Michail Katkoff

Playing same level over and over again can be daunting - or it can be fun.

There's More Than Just the Money
May 5

May 5 There's More Than Just the Money

Michail Katkoff

Sometimes players can pay in other ways.

From Players to Payers
May 4

May 4 From Players to Payers

Michail Katkoff

How to monetize your players.

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Game Insights. Delivered Weekly.

A clean, high-signal newsletter for builders who want to understand what's working in games—fast.

  • Weekly insights on what's working
  • Deep dives in monetization & marketing
  • Behind-the-scenes with top studios

    (We've been doing this since 2016. At this point, it's basically muscle memory.)