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Deconstructor of Fun breaks down successful free-to-play games in search of what makes them fun - or not. All of the contributors to this site are both gamers and game makers.

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Deconstructor of Fun
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Primed to Spend
May 13

May 13 Primed to Spend

Michail Katkoff

How monetization in free-to-play games really works.

Grinding made fun
May 8

May 8 Grinding made fun

Michail Katkoff

Playing same level over and over again can be daunting - or it can be fun.

There's More Than Just the Money
May 5

May 5 There's More Than Just the Money

Michail Katkoff

Sometimes players can pay in other ways.

From Players to Payers
May 4

May 4 From Players to Payers

Michail Katkoff

How to monetize your players.

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Game Insights. Delivered Weekly.

A clean, high-signal newsletter for builders who want to understand what's working in games—fast.

  • Weekly insights on what's working
  • Deep dives in monetization & marketing
  • Behind-the-scenes with top studios

    (We've been doing this since 2016. At this point, it's basically muscle memory.)