1. Bold Launch Strategy
2. Strong Benchmark Games
|You could describe Fallout Shelter as Tiny Tower meets Faster Than Light in Fallout world|
3. The Right Type of Monetization
|Fallout Shelter uses the exact same card deck mechanic as Hearthstone for monetization|
Three weeks after launch Fallout Shelter started dropping from the top grossing charts. A week later the same drop followed in the dowloads chart. In my opinion the drastic drop is due to the following three reasons:
1. Lack of Content
2. Lack of Social Gameplay
There’s no social gameplay in Fallout Shelter whatsoever. When the game launched we were all excited at the studio and showed off our vaults to one another. This encouraged those lagging behind to pick up the pace while the best overseers with biggest vaults got to bask in the admiration of their colleagues. Our behavior proved that the content of the game was share worthy yet there were no in-game systems to allow or encourage this or any other kind of progress sharing between players.
|In their first and currently only update Fallout Shelter added ability to share photos of player's vault. |
This is more like a old school virality that true social system.
3. Lack of New Players
|Drop in revenue after 3 weeks was quickly followed by drop in installs. New update on fourth weekend after launch wasn't able to stop the slide as it didn't provide new content.|