https://www.deconstructoroffun.com/blog daily 0.75 2026-03-31 https://www.deconstructoroffun.com/blog/x0hd2ssr80y5n7gv0w967pg7hwd7tl monthly 0.5 2026-03-31 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/838be4b8-31b7-4c29-a1a2-dfd8dd17c596/Finch+-+Widget+States+%2825%29+%281%29.png Media - How Wellness App Finch Uses Gamified Widgets to Drive Retention - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/50babec3-9372-4b51-bbc2-b1eafd996310/Finch+-+Widget+States+%2826%29+%281%29.png Media - How Wellness App Finch Uses Gamified Widgets to Drive Retention - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/e64731d3-6329-4b5b-b0c9-d819cac49554/Finch+-+Widget+States+%2827%29+%281%29.png Media - How Wellness App Finch Uses Gamified Widgets to Drive Retention - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/a80a07c9-9dcb-45fb-8c96-53450aa11ef2/Finch+-+Widget+States+%2828%29+%281%29.png Media - How Wellness App Finch Uses Gamified Widgets to Drive Retention - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/6acdc0be-7b51-46d9-9042-8ea7cf17b095/Finch+-+Widget+States+%2830%29+%281%29.png Media - How Wellness App Finch Uses Gamified Widgets to Drive Retention - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/65bb901b-721a-4b3c-8fb0-0d060bbb8e9c/Screenshot+2026-03-27+at+3.11.48%E2%80%AFPM.png Media - How Wellness App Finch Uses Gamified Widgets to Drive Retention - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/the-making-of-match-3d monthly 0.5 2026-03-31 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/27536cc6-525a-4032-9108-2d4caf022ef1/Screenshot+2026-03-29+at+22.54.02.png Media - The Making of Match 3D - Make it stand out The Match 3D space has amassed over $1B in IAP so far and almost 70% of it comes from two games: Triple Match 3D and Match Factory. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/f5ea7abd-4cab-4899-bd0a-c8b036d686eb/image+%286%29.png Media - The Making of Match 3D - Make it stand out Match 3D and its Hypercasual level layout. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/4270b68a-eb63-4212-a6ea-c7f268315757/Screenshot+2026-03-29+at+23.00.32.png Media - The Making of Match 3D - Make it stand out Match 3D had a great run as the inventor of its subgenre. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/5a4d2a93-7ea5-4ebf-9682-319b396e8206/Screenshot+2026-03-29+at+23.02.49.png Media - The Making of Match 3D - Make it stand out It didn’t take too long for Triple Match 3D to blow past Match 3D in IAP revenue. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/b47221a5-0c87-4334-8910-ecebf5e99c54/image+%287%29.png Media - The Making of Match 3D - Make it stand out Triple Match 3D won first by focusing on classical puzzle elements such as level targets and limited dock space. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1774814869048-NX9KAFL202E5EZ96V8A0/Match+3D.gif Media - The Making of Match 3D https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1774814872587-8VOGCQ8KXKTFTGA9S4LK/Triple+Match+3D.gif Media - The Making of Match 3D https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/802ce2aa-15a8-45af-80fb-9f7263cb6daa/Screenshot+2026-03-29+at+23.11.10.png Media - The Making of Match 3D - Make it stand out We haven’t seen a single game that could steal market share from Match Factory so far. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/d1b15b20-77c3-4478-b04f-e5c73d60679b/image+%288%29.png Media - The Making of Match 3D - Make it stand out Item packs are a cheap but effective way for Match Factory to make progression feel tangible. https://www.deconstructoroffun.com/blog/the-ua-system-the-platforms-cant-build-for-you monthly 0.5 2026-03-28 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/aae5f878-ef29-48c0-a4de-f7449368815a/Screenshot+2026-03-27+at+12.36.46.png Media - The UA System the Platforms Can't Build for You - Make it stand out Left: Same d28 target, wildly different long-term returns. Right: Same long-term goal, requires different d28 targets per network. One universal ROAS target either overpays weak networks or underscales strong ones. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/5b4c3696-d02b-49d5-b261-ac9f455c4714/Screenshot+2026-03-27+at+12.37.07.png Media - The UA System the Platforms Can't Build for You - Make it stand out Five properties drive every growth system. Signal flows through the loop in sequence. When one degrades, the system as a whole slows. Find the bottleneck, and you find what's capping your growth rate. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/8a8c4712-d2f2-4473-92ff-98855672843e/Screenshot+2026-03-27+at+12.37.25.png Media - The UA System the Platforms Can't Build for You - Make it stand out On a per week basis, it is difficult to achieve breakout performance unless you achieve a minimal viable volume. Below it, each win is a lucky week you can't repeat. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/2ba2d7c0-e498-452b-9003-fa0c3e2bed43/Screenshot+2026-03-27+at+12.37.38.png Media - The UA System the Platforms Can't Build for You - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/8d57e9a2-1061-4778-93f7-eb0601ef3e4f/Screenshot+2026-03-27+at+12.37.47.png Media - The UA System the Platforms Can't Build for You - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/74e5b80c-65dc-45d9-ad49-f7d5d892bc32/Screenshot+2026-03-27+at+12.37.58.png Media - The UA System the Platforms Can't Build for You - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/google-plays-rate-cuts-who-actually-won monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/fd3160f9-611b-4c05-b6de-203761dc3a41/Screenshot+2026-03-23+at+14.49.28.png Media - Google Play's Rate Cuts: Who Actually Won - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/eac36e02-4898-463f-bad8-4b6ad5ed8ee4/Screenshot+2026-03-23+at+14.49.36.png Media - Google Play's Rate Cuts: Who Actually Won - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/d58977e5-6800-470c-ac55-0f3f87c91618/Screenshot+2026-03-23+at+14.49.46.png Media - Google Play's Rate Cuts: Who Actually Won - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/eknthr4vix4z4scox5j44wssfgv1pd monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/891f396b-e173-48de-85fb-3c40128901b7/Screenshot+2026-03-20+at+10.37.12.png Media - GDC 2026 POST-MORTEM - Make it stand out If all you see during GDC is downtown San Francisco, you’re missing out on what makes NorCal the place that numerous great builders have called home at one point or anothe. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/874cfbc4-fbc5-42b0-9238-de166e15e847/CjS1DehI.png Media - GDC 2026 POST-MORTEM - Make it stand out GDC attendence fell below 2012. That’s the year when microtransactions were introduced in App Store. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/89d4a6b9-206f-4829-9f99-ce187603cf7c/ChatGPT+Image+Mar+17%2C+2026%2C+04_10_49+PM.png Media - GDC 2026 POST-MORTEM - Make it stand out Microsoft seems to be done with gaming. Netflix wants to own the living room. This could be a match made in M&A heaven. Or not. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/0a1a9db7-3637-4a20-9a2d-9c9aa48695ea/WUdnquJWWuu73Mbt6Ek3KW-1280-80.jpg Media - GDC 2026 POST-MORTEM - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/ten-years-and-100m-star-trek-timelines monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/90ab3f17-aec3-42d5-bba6-0864094c52fc/Star+Trek+Timelines+%282%29+%281%29.png Media - Ten Years and $100M: Star Trek Timelines - Make it stand out 10 million players and counting. A real milestone for a mobile game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/36fc143d-a03a-45a1-8adf-70123e99ad86/Star+Trek+Timelines+%283%29+%281%29.png Media - Ten Years and $100M: Star Trek Timelines - Make it stand out Bringing the gang together, from all different eras. Image Credit: GamesBeat https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/2a44cb20-6b46-4128-8594-a59a0eb37e0a/image+%285%29.png Media - Ten Years and $100M: Star Trek Timelines - Make it stand out 1,800 characters from Star Trek canon. Image Credit: PlayTracker https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/23c59491-5b23-48b7-8dc8-3f973e775658/From%C2%A0%E2%80%9CWhy+Scaling+Games+is+Hard%E2%80%9D.jpeg Media - Ten Years and $100M: Star Trek Timelines - Make it stand out From “Why Scaling Games is Hard” https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/a062a01a-128d-44e6-9f47-4b8545cc726a/Star+Trek+Timelines+%284%29+%281%29.png Media - Ten Years and $100M: Star Trek Timelines - Make it stand out Gauntlet competitive mode. Extends the life of the game with new challenges. Image Credit: Reddit https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/27883adc-918f-4349-995d-6155059211b2/Star+Trek+Timelines+%285%29+%281%29.png Media - Ten Years and $100M: Star Trek Timelines - Make it stand out “Fleet” Guild mechanics to bring groups together. Discord link to the active chat for this guild. Image Credit: Reddit https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/4c7619ac-c4c7-40d8-9c19-2c5e7769cd8e/Star+Trek+Timelines+%286%29+%281%29.png Media - Ten Years and $100M: Star Trek Timelines - Make it stand out New Events with refreshed collectibles. Image Credit: Reddit https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/94af3b41-6e00-48c1-84fd-6bcef36dc1e2/Star+Trek+Timelines+%287%29+%281%29.png Media - Ten Years and $100M: Star Trek Timelines - Make it stand out The bridge of the Star Trek Voyager ship. Immersive experiences like this created deep fan engagement. Image Credit: YouTube https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1b5ff477-a527-40c2-a332-754a7ddd9786/Star+Trek+Timelines+%288%29+%281%29.png Media - Ten Years and $100M: Star Trek Timelines - Make it stand out Starship battles in Star Trek: Timelines. Image Credit: YouTube https://www.deconstructoroffun.com/blog/seven-things-the-2025-state-of-gaming-report-actually-tells-us monthly 0.5 2026-03-17 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/a7316a9b-21d8-4cca-aa23-7a3162420584/Screenshot+2026-03-17+at+20.51.53.png Media - Seven Things the 2025 State of Gaming Report Actually Tells Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/96c38cbc-9c2f-49fd-91aa-c3e49cdbcda6/Screenshot+2026-03-17+at+20.52.06.png Media - Seven Things the 2025 State of Gaming Report Actually Tells Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/5646c540-f118-4593-b2aa-d5cc80a35417/Screenshot+2026-03-17+at+20.52.17.png Media - Seven Things the 2025 State of Gaming Report Actually Tells Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/b7662582-f937-4a12-af9a-8f188de14959/Screenshot+2026-03-17+at+20.52.23.png Media - Seven Things the 2025 State of Gaming Report Actually Tells Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/e1808b93-4943-4c50-ab37-408fefbb6614/Screenshot+2026-03-17+at+20.52.31.png Media - Seven Things the 2025 State of Gaming Report Actually Tells Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/pixel-flow-and-the-rise-of-sort-puzzles monthly 0.5 2026-03-13 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/263f56fd-8e56-4e85-866e-9ed102faa77d/Screenshot+2026-03-10+at+17.41.12.png Media - Pixel Flow and the Rise of Sort Puzzles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/4a14b5c8-95f2-465a-898f-346aa0dbeacc/milyar-dolarlik-yeni-turk-unicornu-pixel-flow-abdli-scopelyye-satildi-2026_842x474_y2PFTzSjqJ.webp Media - Pixel Flow and the Rise of Sort Puzzles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/342e46ff-1611-4b68-90a6-87ca81eee360/Screenshot+2026-03-10+at+17.44.10.png Media - Pixel Flow and the Rise of Sort Puzzles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/meta-is-back-in-the-game-heres-what-that-actually-means monthly 0.5 2026-03-06 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/2ce6c02a-db38-46bc-b0fb-b8edd4198a61/Screenshot%2B2026-03-02%2Bat%2B15.42.07.webp Media - Meta Is Back in the Game. Here's What That Actually Means. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/3f628af4-9c19-4cbb-9d11-f8cf2212a94f/256a775c79bb67336406ac269238102b.webp Media - Meta Is Back in the Game. Here's What That Actually Means. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/7fe3abc3-5d18-4f61-9ca2-aafcf01d0909/ChatGPT%2BImage%2BMar%2B2%2C%2B2026%2C%2B04_14_06%2BPM.webp Media - Meta Is Back in the Game. Here's What That Actually Means. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/xboxs-endgame monthly 0.5 2026-03-20 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/861705b9-b503-4695-8a61-6075b944cc3c/unsplash-image-6-y14RTxDbw.webp Media - Xbox's Endgame - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/d53c0da2-5157-4a2b-878c-d9d04039b011/_119919529_batman-urban-legends-6-1142.webp Media - Xbox's Endgame - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/04bad113-b80a-462e-be3b-58372683ab94/unsplash-image-DJWvez1Tfss.webp Media - Xbox's Endgame - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/hay-day-with-a-to-do-list-how-focus-friend-cracked-productivity-retention monthly 0.5 2026-03-03 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/0216bb59-378c-4ca9-986d-89ae03475917/image.webp Media - Hay Day With a To-Do List: How Focus Friend Cracked Productivity Retention - Make it stand out Focus Friend is an app that motivates you to do deep-work. You get rewards that build a house. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/d8f1a334-b910-4e90-8011-f845d6d6d59f/Golden%2520Mechanics%2520Focus%2520Friend%2520%281%29.webp Media - Hay Day With a To-Do List: How Focus Friend Cracked Productivity Retention - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/d46c2743-e3e8-430e-88a6-615f81bc56c3/Golden%2520Mechanics%2520Focus%2520Friend%2520%282%29.webp Media - Hay Day With a To-Do List: How Focus Friend Cracked Productivity Retention - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/a7404a82-d982-4ec6-bb2c-4907304b965e/Golden%2520Mechanics%2520Focus%2520Friend%2520%283%29.webp Media - Hay Day With a To-Do List: How Focus Friend Cracked Productivity Retention - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/ca09cfea-72b6-4b8a-83f7-1e5f4f3a994c/Golden%2520Mechanics%2520Focus%2520Friend%2520%284%29.webp Media - Hay Day With a To-Do List: How Focus Friend Cracked Productivity Retention - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1c3e0b72-e8d0-4e9f-be5e-58917c75878a/Golden%2520Mechanics%2520Focus%2520Friend%2520%285%29.webp Media - Hay Day With a To-Do List: How Focus Friend Cracked Productivity Retention - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/the-screw-puzzle-gold-rush monthly 0.5 2026-03-03 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/dd45a41c-e418-478d-9ae4-fd3af2f0feac/Group%2B1.webp Media - The Screw Puzzle Gold Rush - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/4b7bb23d-72e4-4567-9244-06df26d7ddaa/Screenshot%2B2026-02-20%2Bat%2B01.28.05.webp Media - The Screw Puzzle Gold Rush - Make it stand out 2024 has been a great year for Screw Jam as it made almost $25M alone in IAP revenue. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/e5c37810-453b-4dbc-80f6-e4f30faf822b/image%2B%281%29.webp Media - The Screw Puzzle Gold Rush - Make it stand out Screw Jam with the blueprint it laid out for Screw Puzzles. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/2af8fa3b-77f9-44c5-b137-94340a5cd0ab/image%2B%282%29.webp Media - The Screw Puzzle Gold Rush - Make it stand out Classic Screw Jam chokepoint: You need a pink screw to finish the current target, but none are visible. You pull a screw to open the next layer, then another, and only then discover where the pink screw was buried all along… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/d53d1f17-5101-4895-a774-44d7d66c6ac1/Screenshot%2B2026-02-20%2Bat%2B01.34.01.webp Media - The Screw Puzzle Gold Rush - Make it stand out Screwdom pulled in over $75M in 2025 from IAP alone, while still running interstitials after every level and stacking rewarded ads. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1d6e6270-675b-4d21-aed5-cc25bed8f75b/image%2B%283%29.webp Media - The Screw Puzzle Gold Rush - Make it stand out Screwdom’s discovery-first structure that dominated the Screw market. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/e7abfee9-a8aa-4017-94f5-a61bbc871519/Screwdom%2BX%2BRay.gif Media - The Screw Puzzle Gold Rush - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/54e472d9-7ed5-4046-ad4a-b17973934ebc/Wool%2BCraze.gif Media - The Screw Puzzle Gold Rush - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/b29e12aa-5167-4b4d-95f2-8fc400269915/Screenshot%2B2026-02-20%2Bat%2B01.41.38.webp Media - The Screw Puzzle Gold Rush - Make it stand out A standard Wool Craze level, a top yarn reskin of Screwdom. https://www.deconstructoroffun.com/blog/2026/2/16/10iu9tcohavr8nt02ya274ssgqj7zj monthly 0.5 2026-03-20 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376744275-NXOVWDYPX5H6OXMBX4KX/Screenshot%2B2026-02-16%2Bat%2B15.18.11.png Media - Supercell: Still Shipping, Still Learning, Still Compounding - Make it stand out Clash Royale scaled during 2025 after which the decade old title returned to it’s previous (high) levels https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376745586-WY8159OB0EYXZUURL3XE/Screenshot%2B2026-02-16%2Bat%2B15.49.08.png Media - Supercell: Still Shipping, Still Learning, Still Compounding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376747440-PKJBZOD0328ZRVFQEWVB/Screenshot%2B2026-02-16%2Bat%2B15.26.06.png Media - Supercell: Still Shipping, Still Learning, Still Compounding - Make it stand out Creators may not have been the cause of Clash Royale’s return, but for sure, they correlated with it. Credit: Ym041994 on r/ClashRoyale https://www.deconstructoroffun.com/blog/2026/2/13/pixel-flow-the-publishers-dream monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376756714-576IJEJ9WN0YOPTP3IOH/Screenshot%2B2026-02-13%2Bat%2B14.57.26.png Media - Pixel Flow: The Publisher's Dream - Make it stand out All-time downloads & revenue of Twisted Tangle (likely pulled ~15M from ads alone, with Android carrying a disproportionately large share of IAA) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376768663-Q608WMLUAWHIODAY0W90/Screenshot+2026-02-13+at+15.00.05.png Media - Pixel Flow: The Publisher's Dream https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376771620-3LZP58CU0HVC0MJ8TOW9/Screenshot+2026-02-13+at+14.59.54.png Media - Pixel Flow: The Publisher's Dream https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376775468-H6I7H24V5OJK64NLT595/Screenshot+2026-02-13+at+14.59.47.png Media - Pixel Flow: The Publisher's Dream https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376793589-0Y7WW6ZKXY4945DBJ2PF/ezgif-6536973aa0855b4b-2.gif Media - Pixel Flow: The Publisher's Dream https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376796813-I1UH1URCZ239UVBEC9AN/Screenshot+2026-02-13+at+15.35.25.png Media - Pixel Flow: The Publisher's Dream https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376799945-JNHZMIG8MWA9CP5KPNKK/Screenshot+2026-02-13+at+15.09.38.png Media - Pixel Flow: The Publisher's Dream https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376802563-GIQ08ZL1HQI0956MV7NP/Screenshot+2026-02-13+at+15.09.46.png Media - Pixel Flow: The Publisher's Dream https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376758047-EMJ8JPBLF6QQIMU9005W/Screenshot%2B2026-02-13%2Bat%2B15.13.25.png Media - Pixel Flow: The Publisher's Dream - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376805364-7BJC7ADNLRW6Q44V1LDL/Screenshot+2026-02-13+at+15.14.50.png Media - Pixel Flow: The Publisher's Dream https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376808127-91KNTQ1NKPQ5US90HG9V/Screenshot+2026-02-13+at+15.14.59.png Media - Pixel Flow: The Publisher's Dream https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376759378-FYA1WE6X2RYFKAWDCB38/Screenshot%2B2026-02-13%2Bat%2B15.15.11.png Media - Pixel Flow: The Publisher's Dream - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376810989-H62MDNBKFKSZ20T6MNUF/IMG_0581+1.png Media - Pixel Flow: The Publisher's Dream https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376813671-B5UVBYI3XHTC7XGLONRJ/IMG_0776+1.png Media - Pixel Flow: The Publisher's Dream https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376760846-K9XT0VR7UIVOPS25FQUO/Screenshot%2B2026-02-13%2Bat%2B15.22.00.png Media - Pixel Flow: The Publisher's Dream - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376764254-KSKGGUMRB5ZYN0EHB2JO/Screenshot%2B2026-02-13%2Bat%2B15.23.18.png Media - Pixel Flow: The Publisher's Dream - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376765772-Q9JKLCASJSHOKVX8PFHD/Screenshot%2B2026-02-13%2Bat%2B15.25.54.png Media - Pixel Flow: The Publisher's Dream - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2026/2/9/designing-games-in-the-age-of-ai monthly 0.5 2026-03-09 https://www.deconstructoroffun.com/blog/2026/2/6/sort-puzzles-how-a-new-subgenre-is-born monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376844176-TRKNFI9MPJJSHU4B9FWW/Screenshot_20251229_140320_Water+Sort.jpg Media - Sort Puzzles: How a New Subgenre is Born https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376845486-IL7WY0DJ4FLL1OUFR57W/Screenshot_20251229_140847_SortPuz.jpg Media - Sort Puzzles: How a New Subgenre is Born https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376851658-BGULTW5OYO7DX01IX5JS/Screenshot_20251229_143643_Ball+Sort.jpg Media - Sort Puzzles: How a New Subgenre is Born https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376833030-SMPMMT5OH7UUG8K86A4R/Screenshot%2B2026-02-06%2Bat%2B18.08.57.png Media - Sort Puzzles: How a New Subgenre is Born - Make it stand out At its peak, Block Jam 3D was making +$2.5M/month on IAP revenue. Pretty impressive for a game that also has significant IAA revenue. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376834575-5TMTQZHALESMN67NCHSU/image.png Media - Sort Puzzles: How a New Subgenre is Born - Make it stand out Block Jam 3D and its level layout that changed the Sort market. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376835764-OB0ANN2GD0II7C6FMJ4N/Screenshot%2B2026-02-06%2Bat%2B18.09.10.png Media - Sort Puzzles: How a New Subgenre is Born - Make it stand out Hexa Sort’s monthly IAP revenue peaked at $4M and it has been doing around $1.5M/month on a steady pace for a while. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376837459-XUX6JATLJSKSCLBU90MJ/Hexa%2BSort.gif Media - Sort Puzzles: How a New Subgenre is Born - Make it stand out Just decide where to put the next item and Hexa Sort will figure everything out for you! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376838771-RJX4LLPD4NAJXXHCO5CL/Screenshot%2B2026-02-06%2Bat%2B18.09.21.png Media - Sort Puzzles: How a New Subgenre is Born - Make it stand out Magic Sort already generated more than $40M in its first year and it doesn’t look like it is going to slow down anytime soon. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376855155-PFJRDYQ16BCD6L68JMDM/Screenshot_20251229_173245_Royal+Match.jpg Media - Sort Puzzles: How a New Subgenre is Born https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376856769-1IFN0WEPAXLPQL3UILH9/Screenshot_20251229_173215_Magic+Sort.jpg Media - Sort Puzzles: How a New Subgenre is Born https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376842497-VW4TPTI0977ZABEY0C4Q/Pixel%2BFlow.gif Media - Sort Puzzles: How a New Subgenre is Born - Make it stand out Pixel Flow and one of its “picturesque” levels. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376864532-W25S71FNEWI48LV2QGTQ/Pixel+Flow+Creative+1.gif Media - Sort Puzzles: How a New Subgenre is Born https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376870970-LZVSQTB5XQGI603X974X/Pixel+Flow+Creative.gif Media - Sort Puzzles: How a New Subgenre is Born https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376878188-ZLBFXBXUF5GII668AEKQ/Pixel+Flow+Creative.gif Media - Sort Puzzles: How a New Subgenre is Born https://www.deconstructoroffun.com/blog/2026/2/2/state-of-mobile-2026 monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376887820-4R1L23Z42UT2PL9CWQMP/Sensor%2BTower%2BGraphs.001.jpeg Media - State of Mobile 2026: 9 Trends That Matter - Make it stand out Downloads (+0.8%), IAP (+10.6%) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376889105-A1JI3CABCZBM2018T3HE/Sensor%2BTower%2BGraphs.002.jpeg Media - State of Mobile 2026: 9 Trends That Matter - Make it stand out Yearly Worldwide App and Games IAP Revenue 2015-2025, $85.6B Apps vs $81.8B Games (2025) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376890272-YC4OQRG39WY1Z8FYLX44/Sensor%2BTower%2BGraphs.007.jpeg Media - State of Mobile 2026: 9 Trends That Matter - Make it stand out Year-over-Year Change for Mobile Games in 2025 by Genre and Region https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376891562-GJTFO37CTGTC9S7GSXEC/Sensor%2BTower%2BGraphs.008.jpeg Media - State of Mobile 2026: 9 Trends That Matter - Make it stand out Hybridcasual Grew Revenue While Hypercasual Expanded Engagement IAP, Downloads, Hours https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376892780-0VJCWGSYYLE5J8NLUGIQ/Sensor%2BTower%2BGraphs.009.jpeg Media - State of Mobile 2026: 9 Trends That Matter - Make it stand out Ad Mix Concentrates Into Fewer Platforms, Formats https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376894050-1BCRP8POT74O9FZ81LS9/Sensor%2BTower%2BGraphs.005.jpeg Media - State of Mobile 2026: 9 Trends That Matter - Make it stand out AI Assistants climbed the top grossing ranks while Short Drama was the breakout Subgenre in growth https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376895295-Y59Y01AV840JY4DH0SP3/Sensor%2BTower%2BGraphs.006.jpeg Media - State of Mobile 2026: 9 Trends That Matter - Make it stand out Social Section > 60% Total Time Spent in Social Media and Social Messaging, IAP at $15B (+16%) https://www.deconstructoroffun.com/blog/2026/1/27/building-forever-franchises-13-years-of-lessons-from-zyngas-evp-studios-yaron-leyvand monthly 0.5 2026-03-06 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376907716-CV3MNYBH5KCTVHAMZOXS/Screenshot%2B2026-01-27%2Bat%2B16.02.19.png Media - Building Forever Franchises: 13 Years of Lessons from Zynga's EVP Studios, Yaron Leyvand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2026/1/19/from-tetris-to-block-blast-why-block-puzzles-never-stop-printing monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376915710-6FYM3Q4449PLSUL2Y58K/Screenshot%2B2026-01-20%2Bat%2B10.14.04.png Media - The Post-Block Blast Playbook - Make it stand out Block Puzzle downloads picked up in mid-2024 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376916686-SDD9HJUKTJAQGU6G3F90/Screenshot%2B2026-01-20%2Bat%2B10.14.14.png Media - The Post-Block Blast Playbook - Make it stand out but the IAP jump in early 2025 was on a completely different scale… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376938313-FDEXKG9XLF02NC24JG6V/NES_Longplay_483_Tetris.gif Media - The Post-Block Blast Playbook https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376944913-EUF8BUU2920I28CORVU2/Block+Puzzle+Jewel.gif Media - The Post-Block Blast Playbook https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376952848-VWUDGFSAXAC9NPXJHXE1/Block+Blast+2.gif Media - The Post-Block Blast Playbook https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376957073-S21R4IHVBJA08FMR6TY4/Block+Blast+Creative.gif Media - The Post-Block Blast Playbook https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376961830-LTTV1WO7CG32N2RCBV2Z/Woodoku+Creative.gif Media - The Post-Block Blast Playbook https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376967143-YO78QZW0TQLWTHATNER7/Block+Crush+Creative.gif Media - The Post-Block Blast Playbook https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376917916-Z7E2BGXKLX0VAI5WF3O2/image%2B%25289%2529.png Media - The Post-Block Blast Playbook - Make it stand out A standard Block Blast level shows how simple the core became without losing depth. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376924670-R5L87O5AXMI3RNB1089Y/Block%2BBlast%2B2.gif Media - The Post-Block Blast Playbook - Make it stand out Block Blast not only pushes players with clever spawns, but also rewards the right moves with clear feedback. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376926074-BT67IZFG4VM9224OS5UF/image%2B%252810%2529.png Media - The Post-Block Blast Playbook - Make it stand out Even though this is one level, each color gate marked in red creates its own mini puzzle for the player to solve. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376926985-FIEJPJFHKO171ESUVIAQ/Screenshot%2B2026-01-20%2Bat%2B9.56.37.png Media - The Post-Block Blast Playbook - Make it stand out Twisted Tangle, Seat Away, and Screw Jam paved the way for Color Block Jam *note that IAA revenue is missing from the graphs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376929339-F8LVGR91G1TA9MNVJNBU/Screenshot%2B2026-01-20%2Bat%2B11.52.20.png Media - The Post-Block Blast Playbook - Make it stand out A few Color Block Jam reskins still going strong: Shape Escape (left), Water Out (middle), and Wood Away (right). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376931810-YU5LLCUPOEDJL0NSPZO0/Screenshot%2B2026-01-20%2Bat%2B11.53.05.png Media - The Post-Block Blast Playbook - Make it stand out Car Jam (left), Gecko Out (middle), and Arrows (right) show a few of the themes third generation Block Puzzle games have explored so far. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376933101-HM9JUKW6KL4D0A9BM4TR/Screenshot%2B2026-01-20%2Bat%2B9.58.09.png Media - The Post-Block Blast Playbook - Make it stand out Car Jam, Bus Escape, Crowd Express, and Gecko Out, four leading third-gen Block Puzzles, have seen declining downloads last year. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376934094-VXUP5MGVQMVTX9B7MS5U/Screenshot%2B2026-01-20%2Bat%2B9.57.50.png Media - The Post-Block Blast Playbook - Make it stand out But their IAP performance has been growing with Gecko Out pulling ahead despite being the last to launch. https://www.deconstructoroffun.com/blog/2026/1/11/8-performance-marketing-traps monthly 0.5 2026-03-06 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376976527-D2JQ543HKKZX7A47OBMC/unsplash-image-zR7nFjjIAWE.jpg Media - 8 Reasons Most UA Strategies Fail as they Scale - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376978674-W9M3NX5H0B2GMZQ3VMD4/unsplash-image-yYpmCA32U_M.jpg Media - 8 Reasons Most UA Strategies Fail as they Scale - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376982629-BM9DMRBAQ7SHURV95EAG/unsplash-image-nuz3rK5iiKg.jpg Media - 8 Reasons Most UA Strategies Fail as they Scale - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2026/1/5/hiring-as-a-competitive-advantage monthly 0.5 2026-03-06 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376992670-JWK5RM8CNPGXHE3YG72H/unsplash-image-1Hl8D2qJYuA.jpg Media - Hiring as a Competitive Advantage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376996506-XDP331Y1ML3U3N14LB7H/image%2B%25286%2529.png Media - Hiring as a Competitive Advantage - Make it stand out Hiring or looking for your next challenge? Deconstructor of Talent has a team of headhunters. Let us help. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771376998286-109BSGWWSSCDJZ4GVI70/unsplash-image-UHSjj-7jPYQ.jpg Media - Hiring as a Competitive Advantage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377001028-KJZUY5QQ7WQYINKWZMQL/unsplash-image-rxpThOwuVgE.jpg Media - Hiring as a Competitive Advantage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2025/12/31/12-gaming-predictions-for-2026 monthly 0.5 2026-03-03 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377011288-LBPM3XHHLNYYDVWC50S2/Circular%2BDeals.jpg Media - 12 Gaming Predictions for 2026 - Make it stand out Circular financing is the engine of every bubble: infrastructure providers fund their own customers, who use that capital to buy more infrastructure, creating the illusion of organic demand. Sales growth attracts more investment, which funds more customers, which generates more sales—a self-reinforcing loop that looks like a thriving market until someone asks where the actual end users are. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377013201-7WK76CURAR4MJUJS6N4D/Screenshot%2B2025-12-31%2Bat%2B11.21.28.png Media - 12 Gaming Predictions for 2026 - Make it stand out With most investments expected to go to zero, Venture Capital relies on backing individual companies that can return the entire fund upon exit. With multiples dropping to low single digits, investing in game studios no longer makes sense. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377015551-A6ZO6C8Y33R3PPBNYHW6/Screenshot%2B2025-12-31%2Bat%2B11.17.21.png Media - 12 Gaming Predictions for 2026 - Make it stand out As the valuation have collapsed, so have the VC investments into gaming. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377069085-AXAWEFXKOXRL3ANBZNWL/intied.jpeg Media - 12 Gaming Predictions for 2026 - Make it stand out Steam offers a true low entry barrier for game developers. Indie teams of 1-5 developers are shipping great original games that dedicated pubilshers promote to ever growing player base. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377128657-EUW5EXTR17LRJTEKAG3L/Screenshot%2B2025-12-31%2Bat%2B17.43.35.png Media - 12 Gaming Predictions for 2026 - Make it stand out For the first time in a decade App Store is generating most of the revenue from apps, not games. And the trend is only accelerating. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377188559-621VRQNSNWZS12IKF6YX/Screenshot%2B2025-12-31%2Bat%2B17.40.03.png Media - 12 Gaming Predictions for 2026 - Make it stand out Duolingo has had a rough year in the stock market. Despite the 45% drop in valuation, the company still boasts over 8 billion Dollar market cap. Valuations like these have shifted VCs interest from games to apps. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377234675-Y8G98CZ4CREU8JT9QSO1/Screenshot%2B2025-12-31%2Bat%2B17.53.43.png Media - 12 Gaming Predictions for 2026 - Make it stand out Over the past couple of years, most puzzle games from Türkiye look and feel like iterations of Royal Match. This presents a risk. Lack of differentiation means they battle for the same players and bid for the same super high CPIs. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377236135-CS48MOFTNQ4J7601CA6G/Screenshot%2B2025-12-31%2Bat%2B17.56.36.png Media - 12 Gaming Predictions for 2026 - Make it stand out Mobile IAP revenues are near an all-time high. Yet downloads keep sliding at an accelerated speed in Q1 2023. This indicates saturation of the market. And creates a barrier to new entrants (high CPIs due to high LTVs). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377237682-E9ARD4C9TP28X4UTU2ZJ/Screenshot%2B2025-12-31%2Bat%2B11.34.21.png Media - 12 Gaming Predictions for 2026 - Make it stand out The player base is growing nearly 5% year-over-year. And Roblox is by far the biggest platform for new players. Sources (Newzoo and Aream) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377241100-LQATFNVXJ2PYQB5DCR7F/Screenshot%2B2026-01-01%2Bat%2B10.45.23.png Media - 12 Gaming Predictions for 2026 - Make it stand out Valve dominates the distribution of PC games. Their expansion into hardware can be described as incremental. Over a decade, they will capture a significant portion of the hardware market. But these first devices don’t pose a risk for the incumbents. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377242697-HAEZ7MO06UDTACH1P3SS/Screenshot%2B2026-01-01%2Bat%2B10.51.34.png Media - 12 Gaming Predictions for 2026 - Make it stand out Xbox Game Pass subscribers may have broken 35 million (according to a LinkedIn post of an Xbox Program Manager). This number included the transition of Xbox LIVE Gold members being recognized as Xbox Game Pass Core subscribers. The number, if true, is not only lower than what rivals Nintendo and Sony have but also significantly lower than the goal of 100M subscribers that greenlit the project at Microsoft. image: tweaktown.com https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377244634-A6M8CRQJ4PSG9GOFRHBR/Screenshot%2B2026-01-01%2Bat%2B10.57.25.png Media - 12 Gaming Predictions for 2026 - Make it stand out Eleven months on from its U.S. launch, an estimated minimum of 420,000 units of PlayStation Portal had been sold in the country making it the best-selling accessory in dollar sales for 2024 in the US market. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377250942-NW3IB5YWX62Y845S46QI/Screenshot%2B2026-01-01%2Bat%2B11.01.05.png Media - 12 Gaming Predictions for 2026 - Make it stand out GTA 6 is rumored to have one of the highest development budgets ever, with estimates ranging from over $1 billion to potentially $2 billion, making it the most expensive game produced, surpassing even GTA V's ~$265 million and RDR2's ~$540 million budgets. Add hundreds of millions in marketing, a live service model in form of GTA Online and you’re still looking at one of the most successful investments ever. https://www.deconstructoroffun.com/blog/2025/12/22/slipknots-co-founder-building-games-like-you-build-a-band monthly 0.5 2026-02-18 https://www.deconstructoroffun.com/blog/2025/12/19/golden-twig-2025-the-most-honest-awards-in-the-industry monthly 0.5 2026-02-18 https://www.deconstructoroffun.com/blog/2025/12/15/from-space-ape-to-duolingo-via-supercell-simon-hade monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377277503-LEK70H1RB0KJS79B3V38/image1.png Media - From Space Ape to Duolingo via Supercell: Simon Hade on Building, Pivoting, and the Price of Being a Founder - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377281753-CSH4W4PMB1G2VMPAP545/image7.png Media - From Space Ape to Duolingo via Supercell: Simon Hade on Building, Pivoting, and the Price of Being a Founder - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377286991-JDQPMA9TGS8IVNS2L4NY/image3.png Media - From Space Ape to Duolingo via Supercell: Simon Hade on Building, Pivoting, and the Price of Being a Founder - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377292531-0V9ZRD5NBQSHV0SWCKAP/image5.png Media - From Space Ape to Duolingo via Supercell: Simon Hade on Building, Pivoting, and the Price of Being a Founder - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377297967-KAGZCWCQ4YHMH7BAEIPU/image4.png Media - From Space Ape to Duolingo via Supercell: Simon Hade on Building, Pivoting, and the Price of Being a Founder - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377303258-408JNLL54TVTQW29IE1P/image2.png Media - From Space Ape to Duolingo via Supercell: Simon Hade on Building, Pivoting, and the Price of Being a Founder - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377308434-QRRV746YTJ4Z1JCA9LFP/image6.png Media - From Space Ape to Duolingo via Supercell: Simon Hade on Building, Pivoting, and the Price of Being a Founder - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2025/12/9/hard-truths-about-co-founders-capital-and-competition monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377316576-96MMOZYFMKKYS806M321/image1.jpg Media - Hard Truths About Co-Founders, Capital, and Competition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377318055-UBW810MWXQ8H5YWYVK6I/image3.jpg Media - Hard Truths About Co-Founders, Capital, and Competition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377319602-X0GAJA1SAYIGF49MMRIH/image4.jpg Media - Hard Truths About Co-Founders, Capital, and Competition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2025/12/5/was-clash-royales-second-wind-paid-or-organic monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377326746-9WQ6COQDG8G2KZ3BUWVC/Screenshot%2B2025-11-23%2Bat%2B20.59.52.png Media - I Analyzed Clash Royale’s Marketing. Here’s What I Found. - Make it stand out In six months, Clash Royale downloads grew 600% from 500k a month to 3 million. At the same time, peak net revenue increased $9M to $33M https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377327935-HO27OEG8X3X70Z2PZIHF/Screenshot%2B2025-12-05%2Bat%2B11.53.36.png Media - I Analyzed Clash Royale’s Marketing. Here’s What I Found. - Make it stand out Despite downloads and revenue both peaking in October, the vastly bigger player base is still there https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377328986-6FPPTWOVRT0V5UJOE9MQ/Screenshot%2B2025-12-05%2Bat%2B11.53.47.png Media - I Analyzed Clash Royale’s Marketing. Here’s What I Found. - Make it stand out Most of the growth looks to have appeared from organic (not user acquisition channels) sources. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377330330-S429ATEBGGMO9RDAER0C/Screenshot%2B2025-12-05%2Bat%2B11.54.50.png Media - I Analyzed Clash Royale’s Marketing. Here’s What I Found. - Make it stand out The impression-share timeline shows a decisive pivot in June 2025 away from Facebook, Instagram, TikTok, and YouTube toward AppLovin, Unity, and Mintegral. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377332680-MPCG7JY1JU5NP9HOA4CE/Screenshot%2B2025-12-05%2Bat%2B11.55.03.png Media - I Analyzed Clash Royale’s Marketing. Here’s What I Found. - Make it stand out Top performing creatives for Clash Royale look quite conservative compared to the likes of Century Games. Perhaps there’s still hope for ads showing actual gameplay? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377333704-QSKZ8JNENKJZIO6DSXUU/Screenshot%2B2025-12-05%2Bat%2B11.57.19.png Media - I Analyzed Clash Royale’s Marketing. Here’s What I Found. - Make it stand out Even Royale’s impression share across the app ecosystem tells a story of controlled acceleration rather than reckless blitzing. Impression share peaks in October 2025 but with enough volatility to signal deliberate bursts rather than an aggressive year-long push. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377335108-U7GEUGBLURVQGGM878AD/Screenshot%2B2025-12-05%2Bat%2B11.57.27.png Media - I Analyzed Clash Royale’s Marketing. Here’s What I Found. - Make it stand out Brawl Stars experienced elevated downloads for a full year. Clash Royale will hopefully have a similar controlled decline. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377336380-4ISBIISPXPHGOJMLKRBI/Screenshot%2B2025-12-05%2Bat%2B11.57.32.png Media - I Analyzed Clash Royale’s Marketing. Here’s What I Found. - Make it stand out Brawl Stars' base revenues are still twice the size compared to the time before the resurgence. We can expect the same for Clash Royale. https://www.deconstructoroffun.com/blog/2025/12/1/loyalty-platforms-101-the-complete-guide-to-gamings-fastest-growing-ua-channel monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377359273-DB3KJUOA33O89UXHQDGC/image1.png Media - Loyalty Platforms 101: The Complete Guide to Gaming's Fastest-Growing UA Channel - Make it stand out Download a loyalty app. Choose the game(s) you want to play. Earn loyalty points for progressing in the chosen games. Spend loyalty points on virtual and real-life prizes (gift cards). https://www.deconstructoroffun.com/blog/2025/11/24/how-three-unfundable-engineers-built-a-xxxm-company monthly 0.5 2026-02-18 https://www.deconstructoroffun.com/blog/2025/11/19/how-appsflyer-paused-goals-to-build-an-ai-first-culture monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377374259-EOBWWM5GZWPYPFGSTX2C/unsplash-image-X9Cemmq4YjM.jpg Media - How to Build an AI-First Culture with 1,300 People. Real Story. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2025/11/17/the-game-analytics-masterclass monthly 0.5 2026-02-18 https://www.deconstructoroffun.com/blog/2025/11/10/inside-squad-busters-150-million-experiment monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377389045-U3QXRQNUWA5OHI1X0U20/image4.png Media - Inside Squad Busters’ $150 Million Experiment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377389960-5Y6X4O77BKFN50341XG1/image2.png Media - Inside Squad Busters’ $150 Million Experiment - Make it stand out According to Sensor Tower, the game reached 60M downloads across all platforms, generating roughly 80M in net revenue. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377391220-71VAE7HDPXCMZRP9JCBM/image5.png Media - Inside Squad Busters’ $150 Million Experiment - Make it stand out The not-so-steep and quickly flattening Revenue per Download curve of Squad Busters indicates that the players didn’t make significant purchases or repeat purchases. This further indicates poor retention, which in turn is due to the cracks in the design, bundled with poor traffic coming through top-of-the-funnel promotion. https://www.deconstructoroffun.com/blog/2025/11/05/cyprus-gamings-quiet-superpower monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377403127-G50M6HYHRJBP27H61SHE/1705400872171.jpeg Media - Cyprus: Gaming's Quiet Superpower - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2025/10/31/how-games-will-be-built-in-the-future-pim-de-witte-and-the-age-of-world-models monthly 0.5 2026-03-03 https://www.deconstructoroffun.com/blog/2025/10/27/ex-take-two-ceo-on-the-future-of-games-and-the-intersection-of-ai-and-creativity monthly 0.5 2026-03-03 https://www.deconstructoroffun.com/blog/2025/10/20/8-trends-that-will-redefine-gaming-in-asia-and-beyond monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377436391-FLJIVD7AFCEXWRY1JIPC/unsplash-image-5Uj2CwnIoTU.jpg Media - 8 Trends That Will Redefine Gaming in Asia (and Beyond) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377437833-63W2W9IZ93LFDJ5KQEG4/Saudi.jpeg Media - 8 Trends That Will Redefine Gaming in Asia (and Beyond) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377442155-K7FENACWEVQ7SI6GLXYS/ChatGPT%2BImage%2BOct%2B20%252C%2B2025%252C%2B12_27_30%2BPM.png Media - 8 Trends That Will Redefine Gaming in Asia (and Beyond) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377447064-VKCG5PST6M9BCP0D7R5I/ChatGPT%2BImage%2BOct%2B20%252C%2B2025%252C%2B12_04_27%2BPM.png Media - 8 Trends That Will Redefine Gaming in Asia (and Beyond) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2025/10/13/supercell-vs-eu-how-europe-risks-killing-its-golden-goose monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377455163-LRD1RRAN13B8EVGZQMRR/supercell-ilkka-paananen-a16z-speedrun-interview_l1200.jpg Media - Supercell vs. EU: How Europe Risks Killing Its Golden Goose - Make it stand out Ilkka Paananen, CEO and co-founder of Supercell, has taken the lead as the defender of free-to-play games. A bold move that everyone should recognize and appreciate. Where are the other founders and executives? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377457214-N3GLVJVV2VU274CAJ09L/european-union-flags-front-european-087657666_prevstill.jpeg Media - Supercell vs. EU: How Europe Risks Killing Its Golden Goose - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377458653-T8B2NZ0JDNIAKYJOXNI9/gamescom2017_Er%25C3%25B6ffnung.jpg Media - Supercell vs. EU: How Europe Risks Killing Its Golden Goose - Make it stand out It’s not that the EU is against games. They just want to defend the consumer from the “addictive design of digital services”. In the process, they will wipe out an entire industry, driving innovation and tax revenue. Former German Chancellor Angela Merkel is attending Gamescom, Cologne. https://www.deconstructoroffun.com/blog/2025/10/06/how-do-you-find-and-scale-an-indie-hit-like-balatro monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377472830-ZCXO6ADPYU67N73MT6ST/image2.png Media - How Do You Find and Scale an Indie Hit Like Balatro? - Make it stand out If there’s one lesson from Balatro, it’s this: the core matters more than everything else. Simplicity doesn’t mean lack of depth. And high production values don’t correlate with sales numbers. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377475190-53E761ZPMTE8DSXEGBYU/image3.png Media - How Do You Find and Scale an Indie Hit Like Balatro? - Make it stand out Balatro gives players the option to swap out the game's usual Kings, Queens, and Jacks with characters from The Witcher, Vampire Survivors, Dave the Diver, and Among Us. https://www.deconstructoroffun.com/blog/2025/9/30/the-dof-masterclass-from-an-idea-to-scale-at-a-supersonic-speed monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377484346-4RC4HYK1O9ZAEDQ5YDC9/image1.png Media - The DoF Masterclass: From an Idea to Scale at a Supersonic Speed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2025/9/22/are-we-at-peak-gaming-seven-questions-shaping-2025 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377493124-LQ7I7MWJ55LB9WE10AO6/Screenshot%2B2025-09-22%2Bat%2B17.28.59.png Media - Are We at Peak Gaming? Seven Questions Shaping 2025 - Make it stand out The share of the online population that plays games is flat at ~61% growing at the pace of population growth. Have we hit “peak gaming”? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377495115-C2DBIAVDE3JUQEF3EJVB/Screenshot%2B2025-09-22%2Bat%2B17.30.23.png Media - Are We at Peak Gaming? Seven Questions Shaping 2025 - Make it stand out More people are paying, but each is paying less. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377497164-J5DX0P419O4LC4ABZP5Q/Screenshot%2B2025-09-22%2Bat%2B17.32.04.png Media - Are We at Peak Gaming? Seven Questions Shaping 2025 - Make it stand out Mobile is big and the revenues are growing. But gone are the double digit growth rates and they aint’t coming back. That means, you gotta take someone’s share to grow yours instead of just holding to your own and watching the pie grow for all. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377499110-SGLN2Q6S7KGES5XA7RPO/Screenshot%2B2025-09-22%2Bat%2B17.38.29.png Media - Are We at Peak Gaming? Seven Questions Shaping 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377501134-ZOPR5PVYTN3L75U93FBI/Screenshot%2B2025-09-22%2Bat%2B17.39.24.png Media - Are We at Peak Gaming? Seven Questions Shaping 2025 - Make it stand out Shooters dominate PC revenues. Other genres grow and decline as hits come and go. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377503073-VTMMZJEKOB7DZF252WBA/Screenshot%2B2025-09-22%2Bat%2B17.40.58.png Media - Are We at Peak Gaming? Seven Questions Shaping 2025 - Make it stand out Nostalgia is important. But this chart is easy to dismiss. Even Manu admitted it in the podcast. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377504062-4H6WB87W6JSFVDUSVS3G/Screenshot%2B2025-09-22%2Bat%2B17.42.11.png Media - Are We at Peak Gaming? Seven Questions Shaping 2025 - Make it stand out Let’s be honest, there’s one in a billion chance someone replicates Roblox, no matter what their pitches say. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377506053-COL1P9TED96RLAP5V1HJ/Screenshot%2B2025-09-22%2Bat%2B17.50.27.png Media - Are We at Peak Gaming? Seven Questions Shaping 2025 - Make it stand out Roblox has our kids. Will it keep on to the young audience as they age up? Looks like it… https://www.deconstructoroffun.com/blog/2025/9/15/work-harder-is-not-a-strategy monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377519395-RXSHVRLOA4V70GZ95GYF/unsplash-image-teK5q88upVo.jpg Media - ​​Work Harder Is Not a Strategy - Make it stand out I’ve mistaken activity for progress many times before. It’s when Jira tasks get finished. Prototypes are being tested. Meetings are happening. People are shipping. But none of this motion translates to meaningful progress because the strategy is unclear or outdated. https://www.deconstructoroffun.com/blog/2025/9/8/why-ua-financing-might-be-the-most-misunderstood-growth-lever-in-gaming monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377552839-CMNLB9EPCIP7XN30Y8ES/Screenshot%2B2025-09-08%2Bat%2B11.24.56.png Media - The Founder’s Dilemma: Equity vs. User Acquisition Financing - Make it stand out Example: LTV/CAC ratio above 3.0 is often considered good, but what’s ‘good’ depends on the business model and context. https://www.deconstructoroffun.com/blog/2025/9/1/leaving-the-cradle-trading-nordic-comfort-for-mediterranean-chaos monthly 0.5 2026-02-18 https://www.deconstructoroffun.com/blog/2025/08/25/features-worth-stea-borrowing-lessons-from-duolingo-tinder-draftkings-cryptocom-bereal monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377729476-YWNEK2S309KK0U7OR5TN/Duolingo.png Media - Features Worth Stea… Borrowing: Lessons from Duolingo, Tinder, DraftKings, Crypto.com &amp; BeReal - Make it stand out A closer look at Duolingo’s features on the AppRefinery platform https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377731906-76S1RJNWV1CSBV2OMFXH/Draftkings.png Media - Features Worth Stea… Borrowing: Lessons from Duolingo, Tinder, DraftKings, Crypto.com &amp; BeReal - Make it stand out DraftKings’ core social features as seen by AppRefinery: Bet Feed for real-time wager streams, Betting Groups that build communities around shared picks, and Pools – social contests that turn predictions into leaderboard races. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377733548-T20XP4ZGHIP4SYANX5FA/Crypto.com.png Media - Features Worth Stea… Borrowing: Lessons from Duolingo, Tinder, DraftKings, Crypto.com &amp; BeReal - Make it stand out Crypto.com’s engagement features, as analyzed by AppRefinery: Daily Missions and Onboarding Tasks rewarded with diamonds, Streak Bonuses that flatten user activity curves, Achievement Tiers for intrinsic motivation, and the Diamond Store with randomized rewards. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377789421-YFXM5T67TVZYTUNEPS70/Tinder.png Media - Features Worth Stea… Borrowing: Lessons from Duolingo, Tinder, DraftKings, Crypto.com &amp; BeReal - Make it stand out AppRefinery identified Tinder’s engagement features: Swipe Night, Vibes prompts, Swipe Surge alerts, and the AI-powered Game Game – all meant to make swiping feel more dynamic. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377848854-CN6MZY2XZBZV52B7E4O7/Screenshot%2B2025-08-06%2Bat%2B19.06.14.png Media - Features Worth Stea… Borrowing: Lessons from Duolingo, Tinder, DraftKings, Crypto.com &amp; BeReal - Make it stand out Source: Match Group Q2 2025 slides https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771377909566-OKVJSFRBTRWG81OSBSL4/BeReal.png Media - Features Worth Stea… Borrowing: Lessons from Duolingo, Tinder, DraftKings, Crypto.com &amp; BeReal - Make it stand out A glimpse into the platform’s evolution post-Voodoo acquisition – including verified influencer accounts, a Nearby Feed for endless browsing, expanded visibility to friends of friends, and group chats with their own BeReal-style prompts. Source:AppRefinery. https://www.deconstructoroffun.com/blog/2025/8/18/5-real-cases-where-better-data-questions-drove-game-growth monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378030008-IU30L7PTIL78DK0E08GO/elad%2Blevy.jpeg Media - 5 Real Cases Where Better Data Questions Drove Game Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378033137-ISOTQR1GSCE4ON5DQPXM/image2.jpg Media - 5 Real Cases Where Better Data Questions Drove Game Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378035238-U5G3GQUDS1336DY09FWO/Screenshot%2B2025-08-18%2Bat%2B13.08.54.png Media - 5 Real Cases Where Better Data Questions Drove Game Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378088516-3XBBKB78TYNBC04NA42Y/image1.png Media - 5 Real Cases Where Better Data Questions Drove Game Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2025/8/11/fractional-work-a-midlife-crisis-or-a-career-hack-or-the-only-way-to-stay-sane monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378210590-9HNTY2YEUWGM1A88B032/unnamed%2B%25288%2529.png Media - Fractional Work: A Midlife Crisis or a Career Hack or the Only Way to Stay Sane? - Make it stand out Sometimes being fractional feels like you’re like the cleaner in a heist movie. Not quite part of the gang. But the job doesn’t get done without you. https://www.deconstructoroffun.com/blog/2025/7/31/habbys-hybridcasual-empire-the-template-that-built-a-powerhouse monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378269197-T5CSXR1K4ENMGGZBQDDJ/Screenshot%2B2025-07-31%2Bat%2B8.41.54.png Media - HABBY’s Hybridcasual Empire: The Template That Built a Powerhouse - Make it stand out Llifetime revenue per download ranges from ~$4 (Archero) to over $11 (Archero 2). A rare sight of efficiency in the world of mobile sequels. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378271161-IVQ89ZX167ZDOM6676UV/Screenshot%2B2025-07-31%2Bat%2B8.41.44.png Media - HABBY’s Hybridcasual Empire: The Template That Built a Powerhouse - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378273236-3PLG0GCA1P4MZHL7EXN2/Screenshot%2B2025-07-31%2Bat%2B8.41.49.png Media - HABBY’s Hybridcasual Empire: The Template That Built a Powerhouse - Make it stand out Archero made 30% of its lifetime revenue in its first 10 months. Survivor.io made half. Habby launches hard and makes it count. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378328766-9VL9CCSYCI4FKT4Z3SII/Screenshot%2B2025-07-31%2Bat%2B8.41.49.png Media - HABBY’s Hybridcasual Empire: The Template That Built a Powerhouse - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378389277-917KFKQQRPRR9N4EYVTA/Screenshot%2B2025-07-31%2Bat%2B8.41.41.png Media - HABBY’s Hybridcasual Empire: The Template That Built a Powerhouse - Make it stand out Habby is the biggest hybridcasual publisher by the smallest possible margin with Take-Two’s Rollic as a very close second. https://www.deconstructoroffun.com/blog/2025/7/28/are-celebrity-endorsements-worth-it monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378509961-J5JDN6SP3I9C13VHEX95/marion-balinoff-a.jpeg Media - How to Make Celebrity Endorsements Actually Work for Your Game - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378511345-NGJDOR7R99X5Z62LPQ7K/image5.png Media - How to Make Celebrity Endorsements Actually Work for Your Game - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378513306-X0SSES86J9F56MB3QVGF/image7.png Media - How to Make Celebrity Endorsements Actually Work for Your Game - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378515107-5UOM2LXAG69O43N9TGZ2/image1.png Media - How to Make Celebrity Endorsements Actually Work for Your Game - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378568849-D29L6UU32QOHGV13GTNT/cost.png Media - How to Make Celebrity Endorsements Actually Work for Your Game - Make it stand out Image Source: Appsflyer, The State of Creative Optimization – 2025 Edition https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378629065-TSPY6MWT9KF22N8Y079P/travel%2Btown.png Media - How to Make Celebrity Endorsements Actually Work for Your Game - Make it stand out iOS Downloads & Revenue for Travel Town do see a spike in a window that would coincide with the attribution window for their collaboration with Kylie Jenner - however, there were noticeable additional updates and activations during this period so it’s difficult to isolate and attribute impact without internal insight. Both revenue and downloads did see a higher baseline in the months that followed, so it’s likely there was a larger shift in marketing and UA strategy. Sentiment on the ad, however, doesn’t tell the most positive story - there is a perceived gap in authenticity and alignment. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378689403-3STJR8VAGAEDVB4CZOGP/image6.png Media - How to Make Celebrity Endorsements Actually Work for Your Game - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378751663-NLKXXCZI1F44BRVEKEML/mr%2Bbeast.png Media - How to Make Celebrity Endorsements Actually Work for Your Game - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2025/7/25/what-happened-to-coin-master-after-monopoly-go monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378852765-WHZ88OKGN332V1MTTY3J/Screenshot%2B2025-07-25%2Bat%2B9.45.19.png Media - What Happened to Coin Master After Monopoly Go! and What Happens Next - Make it stand out The short history of coin looters: Jelly King makes Pirate Kings. Moon Active takes the idea, replaces cannon shooting with a slot machine, and rakes in BILLIONS. Jelly Button makes Board Kings, a combination of dice and a board game. Scopely takes the board, replaces the dice with slots, adds a massive IP, and makes BILLIONS. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378854318-W0LBRHKZH844U4ISWMXW/Screenshot%2B2025-07-24%2Bat%2B17.22.51.png Media - What Happened to Coin Master After Monopoly Go! and What Happens Next - Make it stand out When Monopoly Go passed 5 Billions in two years, Coin Master’s revene stayed unaffected. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378856364-V3CQJ49H77SYZAJC4QCB/Screenshot%2B2025-07-24%2Bat%2B17.22.58.png Media - What Happened to Coin Master After Monopoly Go! and What Happens Next - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378857911-59SI9RPRX8NWBQNWNR2Q/Screenshot%2B2025-07-24%2Bat%2B17.23.01.png Media - What Happened to Coin Master After Monopoly Go! and What Happens Next - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378859571-7BS3QWTEVQ8GKBJWUQ6D/Screenshot%2B2025-07-24%2Bat%2B17.23.11.png Media - What Happened to Coin Master After Monopoly Go! and What Happens Next - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378860882-VAU7LN14K3ZQ0CUCLJ6G/Screenshot%2B2025-07-25%2Bat%2B10.31.14.png Media - What Happened to Coin Master After Monopoly Go! and What Happens Next - Make it stand out From 0 to $35M in monthly net revenue in just 5 years. SuperPlay has been unfazed by market realities as it scaled to a multiproduct company with rapidly growing revenues. 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Long Live Co-Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378927318-NWX6XE8CQ16DAYWRWRGC/2.png Media - Outsourcing Is Dead. Long Live Co-Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378928817-DBJ9W4JA2XRUWZ93EXL2/3.png Media - Outsourcing Is Dead. Long Live Co-Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378930296-AB798P8NCOCY4O6T8RCT/4.png Media - Outsourcing Is Dead. 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Long Live Co-Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378936978-B4TV4B2Z0BXVTROQL72V/8.png Media - Outsourcing Is Dead. Long Live Co-Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378938757-7PV1MJRZQBQ8ZFX5XXX0/9.png Media - Outsourcing Is Dead. Long Live Co-Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378940653-U5CC7ZPA0UR94I9E7JCC/10.png Media - Outsourcing Is Dead. Long Live Co-Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2025/6/5/the-state-of-mobile-gaming-2025 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378949094-4JJAM69HKDRRXNKNTJOV/Screenshot%2B2025-06-05%2Bat%2B11.35.56.png Media - Mobile Gaming in 2025: 10 Trends That Matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378950524-PT9B6F566KJWLPYXE1UC/Screenshot%2B2025-06-05%2Bat%2B11.38.13.png Media - Mobile Gaming in 2025: 10 Trends That Matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378952333-A39NQKKA4KC50HKI7X25/Screenshot%2B2025-06-05%2Bat%2B11.39.40.png Media - Mobile Gaming in 2025: 10 Trends That Matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378953845-YT94PVZLSJ14YGH3MEOG/Screenshot%2B2025-06-05%2Bat%2B11.41.20.png Media - Mobile Gaming in 2025: 10 Trends That Matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378955712-ZORP4FLEMSDMU80282W2/Screenshot%2B2025-06-05%2Bat%2B11.42.46.png Media - Mobile Gaming in 2025: 10 Trends That Matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378957682-7DQ2EGR7OBJ98U3PH02D/Screenshot%2B2025-06-05%2Bat%2B11.43.29.png Media - Mobile Gaming in 2025: 10 Trends That Matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378959403-5E5EMA86THWG7GC3D8JP/Screenshot%2B2025-06-05%2Bat%2B11.44.49.png Media - Mobile Gaming in 2025: 10 Trends That Matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378960736-MTD8IWWNCJMRCKZ5P7ZV/Screenshot%2B2025-06-05%2Bat%2B11.46.04.png Media - Mobile Gaming in 2025: 10 Trends That Matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378962259-BUZCO6ZWO3EIMBWF4ZV6/Screenshot%2B2025-06-05%2Bat%2B11.48.00.png Media - Mobile Gaming in 2025: 10 Trends That Matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378963687-3YX04CKSUB4YGBAAOZ6W/Screenshot%2B2025-06-05%2Bat%2B11.49.04.png Media - Mobile Gaming in 2025: 10 Trends That Matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378965717-Z3LMJNWSWX0M668H6UBR/Screenshot%2B2025-06-05%2Bat%2B11.50.15.png Media - Mobile Gaming in 2025: 10 Trends That Matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2025/06/02/how-voodoo-builds-hits-four-product-lessons-from-a-2000-prototypes-a-year-machine monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771378976405-O60SM69US4VS50SOMPYG/unsplash-image-qaFKsIMv01Y.jpg Media - How Voodoo Builds Hits: Four Product Lessons from a 2000-Prototypes-a-Year Machine - Make it stand out Where creative optimism meets product discipline. 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Image courtesy of cedarfalls.com https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771379068055-G3WV9XKSXMSLM1Z3LDQ3/unsplash-image-pxVOztBa6mY.jpg Media - How I Went From a 3D Artist to GM of a Billion-Dollar Game - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2025/5/8/why-smart-founders-say-no-to-billions monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771379171003-Q8E6STV5F7DECW6OM8WM/unicorn.png Media - Why Smart Founders Say No to Billions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2025/5/5/applovin-the-apex-predator monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771379230175-WDB1277V6ETRXVBHLIOW/Headshot_Chandley_2024_October_1_1.png Media - AppLovin: The Apex Predator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771379232253-01UN28T4R7I26UCG34MF/4_AuctionTypes.png Media - AppLovin: The Apex Predator - Make it stand out Waterfall auctions asked one network at a time for a set price—often requiring 30–40 calls per impression. Real-time bidding changed everything: one change, all networks compete, best bid wins. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771379234223-PZUSUA4SWA4KLRNF1Y5C/1_WaterfallVsBidding.png Media - AppLovin: The Apex Predator - Make it stand out Over the last 3 years, Real Time Bidding adoption has soared to 90% of revenue https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771379288632-KWFX54MIJD66H5MCM3VZ/2_MediatorDataAdvantage.png Media - AppLovin: The Apex Predator - Make it stand out In a host network model like AppLovin’s, the mediator sees both bids and revenue. Clean, first-party data that fuels better targeting. Bidding networks rely on third-party MMPs and fragmented client signals, introducing latency, gaps, and risk https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771379348552-7JCZYG763CHZFAP21J93/3_MediatorHostAdvantage.png Media - AppLovin: The Apex Predator - Make it stand out The mediating network wins by design. No fees. Better data. It’s the auctioneer of an auction it participates in. Competing networks play the game, but AppLovin sets the rules. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771379408691-G4VOBO6SQ0KUNH83FIRB/5_AuctionCycle.png Media - AppLovin: The Apex Predator - Make it stand out AppLovin’s feedback loop turns market share into system control. Every input feeds their advantage https://www.deconstructoroffun.com/blog/2025/4/25/rethinking-creative-production-with-ai monthly 0.5 2026-03-03 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771379529995-MITQCH1GGSPJGPPFJS5F/Screenshot%2B2025-04-25%2Bat%2B13.40.04.png Media - Rethinking Creative Production with AI - Make it stand out AI ad gone wrong. The story of 2025. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771379533118-EJXOEA923VUGNP1HQ74P/Screenshot%2B2025-04-25%2Bat%2B13.41.16.png Media - Rethinking Creative Production with AI - Make it stand out Companies like Poolday allow you to not only create what looks to be user generate content (UGC) with ease but also create multiple variations of UGC ads - changing everything from the copy to the language and the actor in moments. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771379592273-88QAIZM72B1WQ8C43GPZ/Screenshot%2B2025-04-25%2Bat%2B13.52.22.png Media - Rethinking Creative Production with AI - Make it stand out Tomorrow’s marketing leaders will be hybrids. Part poet, part data scientist. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771379648884-FLR83EOZPHUO4ULZ6KV2/Screenshot%2B2025-04-30%2Bat%2B9.21.28.png Media - Rethinking Creative Production with AI - Make it stand out Unlock the real story behind what makes creatives work in 2025 with AppsFlyer’s State of Creative Optimization report. Based on over a million video ads, 1,300 apps, and $2.4B in ad spend, this isn’t fluff—it’s a data-backed teardown of the trends, tactics, and formats that actually drive performance in mobile marketing today. Whether you’re scaling UA or optimizing LTV, this report gives you the benchmarks and insights to stop guessing and start outperforming. https://www.deconstructoroffun.com/blog/2025/4/28/mobile-dreams-of-hollywood-inside-royal-kingdoms-celebrity-blitz monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771379769453-918ZEAHF054L1COY95NF/Royal%2BMatch.png Media - Mobile Dreams of Hollywood: Inside Royal Kingdom’s Celebrity Blitz - Make it stand out Dream’s celebrity campaign cost tens of Millions. Was it worth it? Brandwise, sure. Revenue uplift-wise… time will tell. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771379771776-6QRQDWPIGBWKH3ZZQG65/Screenshot%2B2025-04-26%2Bat%2B15.42.07.png Media - Mobile Dreams of Hollywood: Inside Royal Kingdom’s Celebrity Blitz - Make it stand out Supercell is the King of IP integrations. They don’t just run an ad campaign. They actually implement the IP in the game for a set period of time. Epic! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771379773191-6697Z9VRJDAUGD14178X/Screenshot%2B2025-04-26%2Bat%2B15.44.21.png Media - Mobile Dreams of Hollywood: Inside Royal Kingdom’s Celebrity Blitz - Make it stand out But… the ROI of these campaigns is iffy… Here’s Haaland scoring downloads and but not the revenue. Source: Sensor Tower https://www.deconstructoroffun.com/blog/2025/4/22/supercell-investments-a-creative-community-or-a-missed-opportunity monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771379889936-VEPKVKC15RZ3SS8GQJ6G/Screenshot%2B2025-04-22%2Bat%2B11.56.33.png Media - Supercell Investments: A Creative Community or a Missed Opportunity? - Make it stand out Supercell invests in hit games. But also tech. They invest early. And late. They want you to be independent. But they also want you to be a part of a community. But not part of Supercell itself. Source: Supercell Investments. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771379891935-8BNV2NFMJ6STETV7EI1B/community.png Media - Supercell Investments: A Creative Community or a Missed Opportunity? - Make it stand out Scrolling through the Supercell Investment site paints a love letter to game development, rather than a strategic lever to strengthen Supercell’s core business. Source: Supercell Investments https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771379893361-1037IO8EMIDRXQ1FZSDZ/Screenshot%2B2025-04-22%2Bat%2B10.35.51.png Media - Supercell Investments: A Creative Community or a Missed Opportunity? - Make it stand out Miniclip has completed 10 acquisitions with an average acquisition amount of $650M. Its most active year was 2021, with 4 acquisitions, and it has averaged nearly 1 acquisition per year over the past three years. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771379948818-5P4HW6UHVJNZDZZB2KP6/Screenshot%2B2025-04-22%2Bat%2B10.36.51.png Media - Supercell Investments: A Creative Community or a Missed Opportunity? - Make it stand out Metacore, Supercell’s most scaled investment till date, has grown its revenues (Liikevaihto) rapidly over the past years without extensive handholding from Supercell. This proved that the fear of making investments into scaled independent studios like Peak was unwarranted. https://www.deconstructoroffun.com/blog/2025/4/14/duolingo-how-the-15b-app-uses-gaming-principles-to-supercharge-dau-growth monthly 0.5 2026-03-01 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380068952-7WAHKPZPLXGF9W4CV0WD/pvvpxznkkyekfunx6dc24tk3qs6h.jpeg Media - Duolingo: How the $15B App uses Gaming Principles to Supercharge DAU Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380071269-LU0HF1ODOBC9KVQOD8KH/image7.png Media - Duolingo: How the $15B App uses Gaming Principles to Supercharge DAU Growth - Make it stand out (Left) Hypothetical impact of Current User Retention Rate (CURR) on DAU growth compared to other growth levers - CURR was clearly the most impactful; (Right) Actual CURR improvements leading to a 4x DAU growth in the last five years https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380073355-EPY8YRGZCUHQIXUAC3T2/image5.png Media - 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Duolingo: How the $15B App uses Gaming Principles to Supercharge DAU Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380368826-SG25CNNJJZ6WGNFYU7ZB/image8.png Media - Duolingo: How the $15B App uses Gaming Principles to Supercharge DAU Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380429311-I1136QZQSLQ97QSUQGXO/image9.png Media - Duolingo: How the $15B App uses Gaming Principles to Supercharge DAU Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380488955-33SHPJG8CUJ30X40QTVG/image1.png Media - Duolingo: How the $15B App uses Gaming Principles to Supercharge DAU Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380495764-I559HHB93GNRIQNIWAMM/Screenshot%2B2025-03-12%2Bat%2B11.41.40.png Media - Duolingo: How the $15B App uses Gaming Principles to Supercharge DAU Growth - Make it stand out Grab your free preview HERE and let’s build something sticky. https://www.deconstructoroffun.com/blog/2025/04/07/the-future-of-gaming-engaging-gen-z monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380507029-16BZRWVI9W9576LCBT64/image2.png Media - The Future of Gaming: Engaging Gen Z - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380508886-81FG7M6DGWPLNQO585TX/image4.png Media - The Future of Gaming: Engaging Gen Z - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380510788-3FDYNT1FGRELNARF9SUE/image3.png Media - The Future of Gaming: Engaging Gen Z - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380512106-OWZ7Q5B9NIK0VRKXKC9Z/image1.png Media - The Future of Gaming: Engaging Gen Z - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380513587-LM1H4LDHLV4UUATA7MOH/image5.png Media - The Future of Gaming: Engaging Gen Z - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2025/03/31/the-power-of-q5-and-retention-lessons-from-sciplay monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380520259-76N9X07W437QOO93RN93/Screenshot%2B2025-03-31%2Bat%2B14.58.28.png Media - The Power of Q5 and Retention: Lessons from SciPlay - Make it stand out SciPlay has been on a consistent growth path. The company has been unhindered by market evolution, changes in the company ownership going from private to public to being acquired by another public company. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380521662-JGAWH1LM3BP7EFQ685XB/Screenshot%2B2025-03-31%2Bat%2B15.12.01.png Media - The Power of Q5 and Retention: Lessons from SciPlay - Make it stand out SciPlay is not the only one to jump on the hybridcasual bandwagon. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380522900-61C91IIELPH74QBSJ54J/Screenshot%2B2025-03-31%2Bat%2B15.11.46.png Media - The Power of Q5 and Retention: Lessons from SciPlay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380524637-D14BZJYE821RKM0WD61O/unsplash-image-eGGFZ5X2LnA.jpg Media - The Power of Q5 and Retention: Lessons from SciPlay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2025/3/24/data-driven-strategies-and-tactics-for-influencer-marketing-success monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380530636-KIORMRWILTYHHGFJ4XSC/marion-balinoff-a.jpeg Media - Beyond User Acquisition: How to Win with Influencer Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380531945-RWFB1E3XP39GU8NQQ57H/image4.png Media - Beyond User Acquisition: How to Win with Influencer Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380532972-R5CI9XWLEWMKW606F0Q1/image7.png Media - Beyond User Acquisition: How to Win with Influencer Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380534243-93UD7058CG74WILVUX5J/image6.png Media - Beyond User Acquisition: How to Win with Influencer Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380535309-S9CU3W40S6S5X5C0LJOW/image5.png Media - Beyond User Acquisition: How to Win with Influencer Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380536564-BDIWUD75DG2A32GEF2H0/image3.png Media - Beyond User Acquisition: How to Win with Influencer Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380537875-907HISHXKOT35ZXDK4LE/image1.png Media - Beyond User Acquisition: How to Win with Influencer Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380539194-AFOGIF3HELA7608CBE5W/image2.png Media - Beyond User Acquisition: How to Win with Influencer Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2025/3/17/the-magic-behind-magicabins-arpdau monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380545552-I7OIA9VXA11LOFOKO6Y2/profile%2Birina.jpg Media - The Magic Behind Magicabin’s ARPDAU - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380546557-6LRDN2971HFUZU21108G/image9.png Media - The Magic Behind Magicabin’s ARPDAU - Make it stand out Metrics for all countries for 2024, data from Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380548509-8MBU2R9DC6Z4FD0M30MT/image10.png Media - The Magic Behind Magicabin’s ARPDAU - Make it stand out ARPDAU for US only for comparison, data from Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380549557-CXY8LNXM2614T3IKM9TD/image5.png Media - The Magic Behind Magicabin’s ARPDAU - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380551618-EYDHOSN253JN7AEM620U/image12.jpg Media - The Magic Behind Magicabin’s ARPDAU - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380555265-E677E8P8SBIR873P62AG/image44.png Media - The Magic Behind Magicabin’s ARPDAU - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380556497-VXHBK7OLXKPRMZUVRYUF/image39.jpg Media - The Magic Behind Magicabin’s ARPDAU - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380560312-ECOHMATN1QZLQRPK7HS5/image11.png Media - The Magic Behind Magicabin’s ARPDAU - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380563426-MIAQFG4JNXBVO8E7K1HJ/image1.png Media - 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Inside the Skillz Developer Accelerator: Why $75M is Up for Grabs for Game Studios - Make it stand out Skillz games are available on the App Store, Galaxy Store and the web. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380690867-6YH7X09N3VCMUNSWG324/news.jpg Media - Inside the Skillz Developer Accelerator: Why $75M is Up for Grabs for Game Studios - Make it stand out In 2020 Skillz went public with a valuation of $3.5 Billion https://www.deconstructoroffun.com/blog/2025/3/10/how-trkiye-became-the-new-capital-of-mobile-gaming monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380701166-IGB3TQPO8V7VG00MYIU5/image5.png Media - How Istanbul Became the New Capital of Mobile Gaming – And Where It’s Headed Next - Make it stand out Today, Istanbul holds the undisputed crown of the world's mobile gaming capital. 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All three require capital and talen to run. Each part is equally essential for success. https://www.deconstructoroffun.com/blog/2025/2/17/supercells-record-year-crushing-it-but-at-what-cost monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380742560-QLRLQ1WBL8A6A1NCTRE9/image3.png Media - Supercell's Record Year: Crushing It, But At What Cost? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380743965-R7ZQQ9B8X2DXJ6Q25PR2/image2.png Media - Supercell's Record Year: Crushing It, But At What Cost? - Make it stand out Brawl Stars record year was fueled by good old marketing. 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How Drama and Fake Ads Convert To Real Profits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380757754-IKUKXNDWYTCDPGI5DHTB/image46.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Source: Appmagic https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380758949-48DPB4Y8GBBBJY2CVJMY/image37.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out In 2024, Last War and Top War ranked #1 and #8, respectively, in the U.S. iOS Top Grossing "4X" category. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380761302-YELWSRGDPOEZZHHZRI52/image1.png Media - How Drama and Fake Ads Convert To Real Profits https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380763592-LV28TUSL978966FLCZGU/Screenshot%2B2025-02-09%2Bat%2B14.11.26.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Example UA creatives from FB ads library https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380765794-0FROE57HVJ3W192B6T5Q/Screenshot%2B2025-02-09%2Bat%2B14.13.39.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out ASO/App store creatives for Google continue the AI/fake trend, while Apple, presumably due to stricter store policies, features screenshots from the actual game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380767594-2N0PI0DBN0IMBJNS0345/Screenshot%2B2025-02-09%2Bat%2B14.16.09.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380768866-LUA2NF3C4ZSXI0EXZIWO/image22.png Media - How Drama and Fake Ads Convert To Real Profits Opening ‘narrative’ in FTUE from Last War https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380770756-D8CTFRZOOWIQOZM3LF7G/image3.png Media - How Drama and Fake Ads Convert To Real Profits Example chapter ‘narrative’ from DW:S https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380773816-W0GWBH0S7BIPT0C3ASG4/image16.png Media - How Drama and Fake Ads Convert To Real Profits https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380775969-QHB6T0HD97IY9VNRMALH/Screenshot%2B2025-02-09%2Bat%2B14.33.52.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380779280-UZYMY5DI9PWC5V1CTKJ6/Screenshot%2B2025-02-09%2Bat%2B14.38.59.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Who once saved, becomes injured, and the only way to save him is an IAP! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380780483-69DONPMC9V0NAKDZMRW0/image2.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Number of gameplaye or narrative focused games appearing or growing >10 spots in casual, annual top grossing ranking per Appmagic https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380781711-RC9IR6HQ39EW9N8A9M31/image45.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Source https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380783095-RB4P7FDBOS1UBJVYOGY3/downloads.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380784160-3ASLO20PY42NE0BMXG8D/revenue.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380785166-I5OHKGXXD0Q0MTEOMEIW/gamplay.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380786174-IF0P98SGT4I7WPFW6374/downloads%2Bgrowth.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380787412-FLYRHFRP1FDU70CDN6JK/revenue%2Bgrowth.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380788929-97RWQEFMJXX0ZZVGUBX6/Screenshot%2B2025-02-09%2Bat%2B16.55.11.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380790708-9R7CQO7HF34JBSXIS1CH/Screenshot%2B2025-02-09%2Bat%2B16.56.40.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380792562-PSGN6Y0F3YTOL7UTA6ON/Screenshot%2B2025-02-09%2Bat%2B16.57.26.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380794204-6XOHV9RGLAHODIHIBZ4S/Screenshot%2B2025-02-09%2Bat%2B16.59.16.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380795402-4ZFVSDMM2JL0DD29VWLU/junes.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380796691-MSJFGKG9NZ1H19L3DBLO/family%2Bfarm%2Badventure.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380797968-K9CMB4Z3TR0R66QEHCUB/debris.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380799202-L918DEIV7BRSLCN8HVXQ/just%2Bgotta%2Bhold.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380801155-59746YYCTYT97H5JNRAJ/now%2Bthat%2Brain%2Bhas%2Bstopped.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380802344-QS7OSKJDUWYGMFI8P180/photo%2Bfrom%2Bchildhood.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380804204-21ILHWV6V4D650TZ3MV5/Screenshot%2B2025-02-09%2Bat%2B17.39.06.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380805736-M2PN9T0CAXYEH9SC3VBT/toby.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380807137-ERLHKZJ8W1Z7QMD73PJB/have%2Bsome%2Bdesserts.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380808342-84HR3NKTZQKUDDZIQ6H4/quest.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380809443-YLK71G5ULB3JZCCUI0XN/dramabox.png Media - How Drama and Fake Ads Convert To Real Profits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2025/2/3/hybridcasual-puzzles-expanding-the-puzzle-market monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380816955-D949PX38ARHY21M9O1K4/ahmetcan.jpeg Media - Why Some Puzzle Games are More Addicting Than Others? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380824961-YCWRULDXF8NMSH35FJ1S/Hybridcasual%2BPaybook%2Bgif%2B2%2B720p.gif Media - Why Some Puzzle Games are More Addicting Than Others? - Make it stand out Succeed in the market. Download our free Hybridcasual Playbook. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380826178-X5Q99ZYCYWQJ3N4QNKXV/image22.png Media - Why Some Puzzle Games are More Addicting Than Others? - Make it stand out “Pair” games mainly consisting of Physical Match and Tile Match titles didn’t take long to become the third largest puzzle subgenre. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380828791-H89T7CRTTN5ZO7IYW9WK/Screenshot%2B2025-02-03%2Bat%2B13.04.54.png Media - Why Some Puzzle Games are More Addicting Than Others? - Make it stand out 5 different hybridcasual puzzles (Screw Jam, Hexa Sort, Seat Away, Twisted Tangle, and Block Jam 3D) with 5 different core mechanics. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380830832-BV41CTU5U9TTEGYV9MBS/Screenshot%2B2025-02-03%2Bat%2B13.06.16.png Media - Why Some Puzzle Games are More Addicting Than Others? - Make it stand out A healthy mixture of IAP and rewarded ad offers is common across all hybridcasual puzzles. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380832726-EA2J8V60KXET8ZD1IMQ8/Screenshot%2B2025-02-03%2Bat%2B13.06.43.png Media - Why Some Puzzle Games are More Addicting Than Others? - Make it stand out Screw Jam (left), Block Jam 3D (middle), and Hexa Sort (right) using the end game rewarded ad offer. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380833950-127UTF0BYT51FNZO1RDP/image16.png Media - Why Some Puzzle Games are More Addicting Than Others? - Make it stand out Florian Steinhoff’s GDC talk from 10 years ago still holds true for today’s best casual puzzles. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380836353-RVFHL5BNRQH8DDWIDZWZ/Screenshot%2B2025-02-03%2Bat%2B13.08.14.png Media - Why Some Puzzle Games are More Addicting Than Others? - Make it stand out Screw Jam (left), Hexa Sort (middle), and Seat Away (right) with their various live events and offers available on the main screen. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380838120-HXTMB6L2K0T58FP3RQLU/Screenshot%2B2025-02-03%2Bat%2B13.12.00.png Media - Why Some Puzzle Games are More Addicting Than Others? - Make it stand out Block Jam 3D (left) and Hexa Sort (right) adding randomness to their gameplay. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380839571-JCZI5YYLXZINDE761F0S/Screenshot%2B2025-02-03%2Bat%2B13.22.32.png Media - Why Some Puzzle Games are More Addicting Than Others? - Make it stand out You need to continue playing to discover what item comes next in Seat Away. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380841387-PLELYUXUZX0A1BQJXJWA/Screenshot%2B2025-02-03%2Bat%2B13.29.01.png Media - Why Some Puzzle Games are More Addicting Than Others? - Make it stand out Instead of stacking items on top of each other like Tile Busters (right), Screw Jam (left) uses translucent glasses between layers that makes things feel less deterministic. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380848737-L1XTGJLS966YR91RNRB6/Seat%2BAway.gif Media - Why Some Puzzle Games are More Addicting Than Others? - Make it stand out Dragging several items around without a single change on the board can sometimes be frustrating… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380858781-OVJ64CM19EDE75NGZLSH/Churn.gif Media - Why Some Puzzle Games are More Addicting Than Others? - Make it stand out To encourage spending without causing excessive churn, allow players to progress after a few attempts at the same level. Special thanks to Yasin Hatiboğlu for the great data visualization. https://www.deconstructoroffun.com/blog/2025/1/27/five-predictions-for-consumer-apps-in-2025 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380868274-HKV88I30LY5NAXV2M07D/pvvpxznkkyekfunx6dc24tk3qs6h.jpeg Media - Five Predictions for Consumer Apps in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380869545-JCVGLFECLJ5PTTD2AECL/Screenshot%2B2025-01-27%2Bat%2B17.01.38.png Media - Five Predictions for Consumer Apps in 2025 - Make it stand out As game revenues stagnated, app revenues continued to rise. Consumer Apps’ monetization market share has been driven by gains in: (a) Entertainment, namely Premium streaming subs e.g. Disney+, Max, Reel Shorts; (b) AI subscription products; (c) Creator products on TikTok / Instagram / Others. (Source: Sensor Tower) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380871073-6WYHF5T68XJ0L3WOJ0Z6/unsplash-image-PuNW11NRjI4.jpg Media - Five Predictions for Consumer Apps in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380872236-BKUZ1O4O199R6UU6CA2T/image2.png Media - Five Predictions for Consumer Apps in 2025 - Make it stand out TikTok revenues hit $10B in 2024 for IAP Spend - pictured above (Coins / Gifting). TikTok Shop produced an additional $10B GMV in 2024 as the live-shopping business grew exponentially. (Source: Sensor Tower) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380873869-TM8KV2HK8Q76JUMKBP9W/image3.png Media - Five Predictions for Consumer Apps in 2025 - Make it stand out The “Companion AI” market is one of the first major Consumer AI use cases to get broad adoption. Character AI and Talkie AI had a combined ~40M downloads in 2024. Character AI daily usage averages 1.5 hours / day, a huge engagement number. (Source: Sensor Tower) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380876315-BMFFI985EZF10IILAG6Q/image4.png Media - Five Predictions for Consumer Apps in 2025 - Make it stand out Top AI Apps across multiple use cases like Dating, Writing and Music (Source: Sensor Tower, Aug 2024) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380877335-Y7TCBZ3V7T0PEIVH1BXF/unsplash-image-pPV-kqfs5wA.jpg Media - Five Predictions for Consumer Apps in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380878444-IDWGZZTZ9P2Z2EZS0MG8/image%2B5.png Media - Five Predictions for Consumer Apps in 2025 - Make it stand out Reddit MAU 2018 - 2026, Actuals + Forecast. (Source: Statista) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380880004-MXSRQOGT6KB46TY1VQ63/social%2Bcommerce.png Media - Five Predictions for Consumer Apps in 2025 - Make it stand out “Social Commerce” is forecasted to see the most growth in China, but it will still be a multi-billion dollar business in the rest of the world. (Source: Statista + Stocklytics) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380881426-W9KPDAFZL52WMOGZHLSR/unsplash-image-VLzAkbs5afg.jpg Media - Five Predictions for Consumer Apps in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380882492-MB69NVSULV1MD6HH4P5Q/image7.png Media - Five Predictions for Consumer Apps in 2025 - Make it stand out YouTube has more than 2x the watch hours of Netflix and TikTok combined. (Source: Sensor Tower) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380883538-79G5KFD5GJ9VM1DD76ML/Screenshot%2B2025-01-27%2Bat%2B11.38.24.png Media - Five Predictions for Consumer Apps in 2025 - Make it stand out Some popular “Super Apps” in the Asian markets; WeChat’s ubiquity in China has been a model of pursuit for many US-based tech companies for the last ~5 years. https://www.deconstructoroffun.com/blog/2025/1/20/8-bold-predictions-for-gaming-ma-and-investments-in-2025 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380893041-HPVFYECRH3RLPC9UAHGK/image3.png Media - 8 Predictions for Gaming M&amp;A and Investments in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380894361-BB22HGESRWBYGXDXL5MJ/unsplash-image-MA4aW8ZOzLM.jpg Media - 8 Predictions for Gaming M&amp;A and Investments in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380895777-ED55SWYHMAIPPJPAQ8XO/unsplash-image-lllhioZ4tlc.jpg Media - 8 Predictions for Gaming M&amp;A and Investments in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380897027-0N9JKYX1FIAVJC02JCCR/image1.png Media - 8 Predictions for Gaming M&amp;A and Investments in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380898624-Y80YTW4E90WWPOMKK7RS/unsplash-image-iQjv_58effw.jpg Media - 8 Predictions for Gaming M&amp;A and Investments in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380900010-M3M0XAPSUMLNS39PBBEN/image2.png Media - 8 Predictions for Gaming M&amp;A and Investments in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2025/1/16/2025-marketing-predictions-for-games monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380908609-LMLKIIUG0XXPP1WZIT21/John%2B%2B%25281%2529.png Media - 2025 Mobile Games Marketing Predictions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380909725-32PH9ZS82M2S1E5B3N3H/Screenshot%2B2025-01-13%2Bat%2B15.39.37.png Media - 2025 Mobile Games Marketing Predictions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380910967-LQVSP5P8KMSS5PDX39FS/image6.png Media - 2025 Mobile Games Marketing Predictions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380912341-0IF18K1PU3MV1FIK73HX/unsplash-image-hWSNT_Pp4x4.jpg Media - 2025 Mobile Games Marketing Predictions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380913483-TTTYM6Y9RX8U02YT7BZ8/image8.png Media - 2025 Mobile Games Marketing Predictions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380916903-DNIH3N61RI0JXHM5JYBX/image11.png Media - 2025 Mobile Games Marketing Predictions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380920878-HMMNGDZMZ0KRPJ73PT7P/Screenshot%2B2025-01-16%2Bat%2B11.10.00.png Media - 2025 Mobile Games Marketing Predictions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380923344-M5V8DTK3MSDYT3X4HXR6/Screenshot%2B2025-01-16%2Bat%2B12.54.08.png Media - 2025 Mobile Games Marketing Predictions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380924422-RRTTZLJ60ZK3CZEIYJ0N/image9.png Media - 2025 Mobile Games Marketing Predictions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380932475-DCWOQWQQHJ9R1J7BLG0Q/Hybridcasual%2BPaybook%2Bgif%2B2%2B720p.gif Media - 2025 Mobile Games Marketing Predictions - Make it stand out Pss… want to get the playbook for succeeding in the Hybridcasual market? Say no more and download the FREE deck here >>> Meta x Deconstructor of Fun present: The Hybridcasual Playbook. https://www.deconstructoroffun.com/blog/2025/1/13/6-predictions-for-mobile-games-in-2025 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380939064-HXJ981V5GZ4ZFQD4UOVK/image1.png Media - 6 Predictions For Games in 2025 - Make it stand out While the games’ revenue stagnated apps kept on growing. source: Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380940148-VYIG4IBLPFMSSF4JZORD/2.png Media - 6 Predictions For Games in 2025 - Make it stand out Apple’s privacy changes had catastrophic effects on the mobile gaming industry. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380942706-BII6Y4VQSUFBX62EK8T7/Screenshot%2B2025-01-13%2Bat%2B22.26.52.png Media - 6 Predictions For Games in 2025 - Make it stand out It’s telling that even Netflix can’t make Netflix for Games work. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380945131-0CS72AZ9AZ5QRLW3QSHQ/3.png Media - 6 Predictions For Games in 2025 - Make it stand out Aream & Co’s CEO study shows that companies are adopting AI. Bit if the most value creation is in making cheaper faster pictures and code snippets, the impact is more incremental than transformative. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380947027-1NU7Z77FDU4ARTDP7B42/image4.png Media - 6 Predictions For Games in 2025 - Make it stand out In 2022, Activision Blizzard released a blog detailing their Diversity Space Tool: a new system for character design, developed by King and the MIT Game Lab, which translates elements of diversity into character attributes. It seems like the post has been taken down and deleted from the company blog. A sign if DEI efforts being backtracked? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380948051-NMKRUYJORD99Q01B1A1E/image6.png Media - 6 Predictions For Games in 2025 - Make it stand out With Tencent being designated as a military company it’s only a matter of time before it’s Western crown jewels break free or get sold. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380949905-PL48AHFME583JZS7DSRF/snapedit_1710334407804.png Media - 6 Predictions For Games in 2025 - Make it stand out With Tencent being designated as a military company it’s only a matter of time before it’s Western crown jewels break free or/and get sold. image: retrostylegames https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380951034-DSF37BT4C0NA6L0ZSD11/5.png Media - 6 Predictions For Games in 2025 - Make it stand out Despite gaming VCs' record war chests raised during the COVID-infused gaming boom are not anymore translating into investments in gaming companies. At the same time, anything even broadly adjacent to gaming, such as apps, AI-tools, and payment solutions, are pulling in the capital. Graph: Konvoy Ventures https://www.deconstructoroffun.com/blog/2025/1/7/2024-prediction-audit monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380957255-73WQFP6PMZS62454EFJ9/1.png Media - The Audit of Our 2024 Predictions - Make it stand out Gone are the days when the market grew 20% annually on overage. Three years of stagnated IAP revenue with Asian markets steadily declining. That’s the mobile market of today. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380958617-0VUIVNS9ZSDOKVDA7MK7/2.png Media - The Audit of Our 2024 Predictions - Make it stand out The number of new games entering the market reached another record low while the number of games in the stores continued to decline. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380959876-EMEM1MY0NNKM8VNNBSOJ/3.png Media - The Audit of Our 2024 Predictions - Make it stand out The overall IAP revenues shot up after the decline in 2023. Partly this is due to companies adjusting to the new UA landscape. Partly due to the newfound focus on live ops, which is driven by the difficulties of launching new games in the post-IDFA market. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380961090-XG9KITOD1CEZELWZDUWT/4.png Media - The Audit of Our 2024 Predictions - Make it stand out Core games that have focused audiences and high monetizations faced ongoing struggles, while casual games with wide audiences continued to rise in popularity. This is why the IPs came back in full force. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380962099-IOOMNK9B59LYPEN1XX3C/5.png Media - The Audit of Our 2024 Predictions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380963814-LBITRAHAK9WUKTNONGGZ/6.png Media - The Audit of Our 2024 Predictions - Make it stand out Despite raising massive funds during lockdowns, venture capital is not flowing into gaming. The problem is the massive slowdown of growth combined with the drop in valuation. Both are essential for outsized returns. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380965233-4DI3W9FHGT7KKVDZEH9W/7.png Media - The Audit of Our 2024 Predictions - Make it stand out As venture capitalists take the backseat, private equity, and corporate venture arms become more active. The drop in valuation is one of the drivers for these investors. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380966763-1C9FGQT2Q80RIDH5RS7H/8.png Media - The Audit of Our 2024 Predictions - Make it stand out AI draws in the investment Dollars in gaming but has little to show for it. Are we entering bubble territory or will the promises of AI revolution in gaming come true? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380968192-LGOJN81S5CPY1WXUE07Q/image2.png Media - The Audit of Our 2024 Predictions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380971515-IDAQFV34LJ2Q2HQ0BOTB/10.png Media - The Audit of Our 2024 Predictions - Make it stand out Fines, alternative app stores, and the rise of webshops are all thanks to DMA making Apple bled. https://www.deconstructoroffun.com/blog/2024/12/30/climbing-to-the-c-suite-insights-from-mission-ones-gerard-miles monthly 0.5 2026-02-18 https://www.deconstructoroffun.com/blog/2024/12/23/ip-should-be-the-next-big-thing-in-mobile-gaming monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380991445-QLZDAFEQIVU89JD631ZV/Stan%2BPhoto%2BDoF.JPG Media - Cloning Isn’t a Strategy: Why Mobile Games Must Bet Big on IP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380992737-MPFMT2MRH4AZORJ7FR2P/first.jpg Media - Cloning Isn’t a Strategy: Why Mobile Games Must Bet Big on IP - Make it stand out Spot the difference (credits: Kopelovich and Iorga) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380994097-FE5353GFD3SXYM40T4RS/Screenshot%2B2024-12-23%2Bat%2B14.28.37.png Media - Cloning Isn’t a Strategy: Why Mobile Games Must Bet Big on IP - Make it stand out US Patent US20070226648A1 and its application. We’re registering this decision wheel as a patent. You get that, Commander? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380995574-MHY2PCD2JRW4KJN9475H/mickey.jpg Media - Cloning Isn’t a Strategy: Why Mobile Games Must Bet Big on IP - Make it stand out DIY example of a (very) thin copyright https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771380996818-OSZMUCJ5UBYVE1M77PVD/castle.jpg Media - Cloning Isn’t a Strategy: Why Mobile Games Must Bet Big on IP - Make it stand out The Little Moat That Could Not https://www.deconstructoroffun.com/blog/2024/12/16/the-road-to-market-leadership-in-social-casino-gaming monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381005569-CNUCGI2F84V9IFSRE9NZ/unsplash-image-ZVprbBmT8QA.jpg Media - Cracking the Game Growth Code: Lessons from SciPlay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/12/09/hybrid-monetization-buzz-doesnt-quit-brat-or-basic monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381013914-38SO2OW7XQXHWG80UXBZ/Tiffany_headshot%2B%25281%2529.jpg Media - Hybrid Monetization Buzz Doesn’t Quit: Brat or Basic? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381015734-UQYBWIY3KJ10X7QU6KXQ/Screenshot%2B2024-12-08%2Bat%2B18.49.38.png Media - Hybrid Monetization Buzz Doesn’t Quit: Brat or Basic? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381016685-S1A3JS48N1NKZQ08J9Q7/billions.jpg Media - Hybrid Monetization Buzz Doesn’t Quit: Brat or Basic? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381017582-6EZH59OFHXIGWC4EBIFH/Screenshot%2B2024-12-08%2Bat%2B14.18.36.png Media - Hybrid Monetization Buzz Doesn’t Quit: Brat or Basic? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381018559-ONZ41WBQ223LS7JXMCZG/Screenshot%2B2024-12-08%2Bat%2B14.18.26.png Media - Hybrid Monetization Buzz Doesn’t Quit: Brat or Basic? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381019597-KNHEJD1Y5J9U2DYDUZR1/How%2Bhas%2Bthe%2Brevenue%2Bmix%2Bof%2Binapp%2Bad%2Bchanged.png Media - Hybrid Monetization Buzz Doesn’t Quit: Brat or Basic? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381021327-IPSVF34ZM5X3XU9205JM/How%2Bdo%2Byou%2Bpredict%2Brevenue%2Bmix%2Bwill%2Bchange%2Bin%2Bthe%2Bnext%2B12%2Bmonths%252C%2Bbased%2Bon%2Byour%2Bprior%2B12%2Bmonths%2Bof%2Bperformance.png Media - Hybrid Monetization Buzz Doesn’t Quit: Brat or Basic? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381023164-BRFL1J1SN2WVVMC8DFF5/Which%2Binitiatives%2Bdo%2Byou%2Bplan%2Bto%2Bexecute%2Bin%2Bthe%2Bnext%2B6%2Bmonths.png Media - Hybrid Monetization Buzz Doesn’t Quit: Brat or Basic? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381024770-Y9PK5GUXKY1OWRKGYF1B/Biggest%2BChallenges%2BRanked%2Bby%2BCompany%2BSector.png Media - Hybrid Monetization Buzz Doesn’t Quit: Brat or Basic? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/12/2/applovin-seven-key-trends-defining-gaming-and-apps-in-2024 monthly 0.5 2026-03-03 https://www.deconstructoroffun.com/blog/2024/11/25/telegram-has-proven-itself-as-a-viable-platform-for-crypto-gaming-whats-next monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381037544-ZWFUGQZI18WWBUIQYJ0A/david_nuts.jpg Media - Telegram x Web3 Gaming: Why So Popular and How Can I Get In On This? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381038679-27KE0EV1WRM0N77UMGWW/image-18.png Media - Telegram x Web3 Gaming: Why So Popular and How Can I Get In On This? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381039641-8Q4ALSJIU9ZETLBXACU9/image-5.png Media - Telegram x Web3 Gaming: Why So Popular and How Can I Get In On This? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381040726-5OO4AE9WDE6YCXATS8ET/image-6.png Media - Telegram x Web3 Gaming: Why So Popular and How Can I Get In On This? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381042799-NAF013LHPL1LE9W3UMFC/image-12.png Media - Telegram x Web3 Gaming: Why So Popular and How Can I Get In On This? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381044373-AXH8HFOE9V0AN1BQU0LO/image-15.png Media - Telegram x Web3 Gaming: Why So Popular and How Can I Get In On This? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381046519-0VHOG253254BTLLWL8JM/image-23.png Media - Telegram x Web3 Gaming: Why So Popular and How Can I Get In On This? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381047792-BDTJNYFO8VJP1TXOED9U/image-10-1024x358.png Media - Telegram x Web3 Gaming: Why So Popular and How Can I Get In On This? - Make it stand out And there’s a comprehensive leaderboard of the top Telegram Apps by Monthly Active Users at Footprint Analytics. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381049488-C8Y2VWHFW0YBMT5XUODB/image-28.png Media - Telegram x Web3 Gaming: Why So Popular and How Can I Get In On This? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381050753-171P5IGO7IN818Z8A76L/image-31.png Media - Telegram x Web3 Gaming: Why So Popular and How Can I Get In On This? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381052017-A38U0IDFGBIW404QHYW7/image-33.png Media - Telegram x Web3 Gaming: Why So Popular and How Can I Get In On This? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381053129-QOJC5X2PIU9IE82VVSCA/image-17.png Media - Telegram x Web3 Gaming: Why So Popular and How Can I Get In On This? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381054129-7ROBYGSR2YO89XJ2DPT1/image-14.png Media - Telegram x Web3 Gaming: Why So Popular and How Can I Get In On This? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381055631-V4FB0ET0ICRU7KK1KH19/image-24.png Media - Telegram x Web3 Gaming: Why So Popular and How Can I Get In On This? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381056844-HUD6SR022FBOLBURXC9T/image-29.png Media - Telegram x Web3 Gaming: Why So Popular and How Can I Get In On This? - Make it stand out Source: https://bigblockchaingamelist.com/2024/10/22/big-blockchain-game-report-q3-2024/ https://www.deconstructoroffun.com/blog/2024/11/19/meta-x-kwalee-leveling-up-mobile-gaming-with-hybrid-monetization-and-ai monthly 0.5 2026-03-03 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381063703-YQFYXZ4T80SV2QXEEKIC/unsplash-image-hWSNT_Pp4x4.jpg Media - Value Optimization, Hybridcasual, and the Impact of AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/11/11/the-art-of-feature-adaptation monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381069437-LZD8RVFD3G6D0YY6VR4M/ahmetcan.jpeg Media - The Sweet Art of Feature Adaptation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381071208-WWBK6LGK9P4QX0CVMASC/1.png Media - The Sweet Art of Feature Adaptation - Make it stand out Royal Match (left) and Toon Blast (right) explaining how Super Light Ball works. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381072945-0O21S3URZPRCZRLCSG8R/2.png Media - The Sweet Art of Feature Adaptation - Make it stand out Candy Crush Saga with arguably the best Super Light Ball design so far… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381075012-S0MS4UR6WOKN9IFZW4B4/3.png Media - The Sweet Art of Feature Adaptation - Make it stand out Gossip Harbor (left) letting players double the stakes permanently while Merge Mansion (right) using it as an event. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381077185-J7ECDHHHWS9M5A4OJL2C/4.png Media - The Sweet Art of Feature Adaptation - Make it stand out Matchington Mansion (top) and Project Makeover (bottom), offering the same feature with slightly different requirements. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381079146-JXMTHANB43421SD9TPCM/5.png Media - The Sweet Art of Feature Adaptation - Make it stand out Homescapes (top) and Fishdom (bottom) already received their updates, likely providing data for Gardenscapes to follow them. https://www.deconstructoroffun.com/blog/2024/11/4/the-alumni-effect-studios-founded-by-ex-activision-blizzard-and-king-employees monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381087570-RYVLK685UWTJBSPT545I/image%2B1.png Media - Untold Stories of ex-Activision Blizzard King’s Founders - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381088871-1CKT4G5EWUZA8JRUAT74/image2.png Media - Untold Stories of ex-Activision Blizzard King’s Founders - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381090095-YJ3BYEVF36VS7J05IYM6/image3.png Media - Untold Stories of ex-Activision Blizzard King’s Founders - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381091412-4OVK4VL8UDQRD8GG939H/image4%2B.png Media - Untold Stories of ex-Activision Blizzard King’s Founders - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381092832-CPL2YXXQHA9IUC9VEUBR/image5.png Media - Untold Stories of ex-Activision Blizzard King’s Founders - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381094150-MOHHWNUKTXID5JSFNSOI/image%2B6.png Media - Untold Stories of ex-Activision Blizzard King’s Founders - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/10/28/the-blood-red-shooter-market monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381101500-XJMOFHKSUFH06R6FAPP2/adam.jpeg Media - Shooting for Success: Navigating the Ultra Competitive Shooter Genre - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381102521-520VRZCB8SP128LSTH02/1.png Media - Shooting for Success: Navigating the Ultra Competitive Shooter Genre - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381103598-P35KMNYE8A3PTFOXAZ8A/2.png Media - Shooting for Success: Navigating the Ultra Competitive Shooter Genre - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381104825-OV2UFO5HVWBE3S4SCCGA/3.png Media - Shooting for Success: Navigating the Ultra Competitive Shooter Genre - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/10/21/transmedia-triumphs-and-traps-lessons-from-the-convergence-of-gaming-and-media monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381150876-VQNLNP7QXMZ9DGTS33J6/unsplash-image-cQ90QkreiPQ.jpg Media - Transmedia Triumphs and Traps: Lessons from the Convergence of Gaming and Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/10/14/from-1b-to-10b-in-5-years-scopelys-journey-to-mobile-game-success monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381209884-8N3XLDJ7EO88EQWKQ2KY/Screenshot%2B2024-10-14%2Bat%2B11.26.52.png Media - From $1B to $10B in 5 Years – Scopely’s Journey to Mobile Game Success - Make it stand out MONOPOLY GO! was globally released on April 11, 2023, and is by far the biggest casual game launch in five years, featuring engaging gameplay that combines classic MONOPOLY elements with innovative mechanics. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381211413-ZCWNHUNM68B1WL6LBSMX/unsplash-image-9cd8qOgeNIY.jpg Media - From $1B to $10B in 5 Years – Scopely’s Journey to Mobile Game Success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/10/7/inside-saudi-arabias-big-move-to-reshape-the-gaming-industry monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381526502-2A9NQ1CR8VVM4EL9ROTP/image%2B%25285%2529.png Media - Savvy Moves: Saudi Arabias Gaming Vision - Make it stand out Image: King Abdullah Financial District https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381587412-SBK6PBKF3SBESCH6C901/Arab-woman-computer-games-scaled.jpg Media - Savvy Moves: Saudi Arabias Gaming Vision - Make it stand out Image source: Shutterstock https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381752843-6MTPSM9XFXFK9VBQ3R13/image%2B%25283%2529.png Media - Savvy Moves: Saudi Arabias Gaming Vision - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/9/30/4-x-reasons-why-squad-busters-suffers-while-brawl-stars-soars monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381882020-5QRPXC87R0QNBQSEPZLV/image10.png Media - 4 x Reasons Why Squad Busters Suffers While Brawl Stars Soars - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381884070-A7JV2SUKIL6XM0HPQVEB/5%2Bmonths%2Bafter.png Media - 4 x Reasons Why Squad Busters Suffers While Brawl Stars Soars - Make it stand out Downloads 5 months post-launch. Both games had massive launches. Brawl Stars are even larger than Squad Busters. Brawl Stars’ downloads stabilized while Squad Busters' user acquisition seems to be mostly turned off. This is understandable as the game needs a lot of work before it can comfortably take new players. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381886108-Y31MGE62GMZ2GZYQE7L7/140%2Bdays.png Media - 4 x Reasons Why Squad Busters Suffers While Brawl Stars Soars - Make it stand out Daily Active Users 140 days post-launch. Squad Busters has less than 7% of active players than Brawl Stars had five months post-launch. Nevertheless, millions of daily active users are nothing to sneeze at. Everything looks tiny when compared with one of the biggest mobile games in history. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771381966396-JIWBPEPKGYULIMPD2S6W/image7.png Media - 4 x Reasons Why Squad Busters Suffers While Brawl Stars Soars - Make it stand out Revenue Per Download comparison. Squad Buster’s monetization is noticeably weaker than Brawl Stars’ had in the beginning. Despite the positive trendline, we have to take into account that Brawl Stars downloads were several magnitudes larger at the same point of the lifecycle. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771382182191-438OAIJKXCW41279N7ZZ/image2.png Media - 4 x Reasons Why Squad Busters Suffers While Brawl Stars Soars - Make it stand out Monthly revenue comparison with global launches aligned. This graph is the most inspiring one because it shows that it took months for Brawl Stars to stabilize its run rate and years to find growth. Squad Buster’s revenue follows Brawl Stars’ trendline. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771382437500-ENH8H18JGXAG8KZOUSFT/image3.png Media - 4 x Reasons Why Squad Busters Suffers While Brawl Stars Soars - Make it stand out Playing on different game modes, in different levels, with different Brawlers is the foundation for gameplay that continuously feels different. Through the quest system, players are incentivized to diversify their gameplay. Players are kept from the ranked mode to avoid punishment that can occur when trying new levels and Brawlers. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771382567943-BDKQHMM8O6OFYYMJCM8E/Screenshot%2B2024-10-01%2Bat%2B13.50.26.png Media - 4 x Reasons Why Squad Busters Suffers While Brawl Stars Soars - Make it stand out The introduction of new Busters hardly changes the actual gameplay let alone the metagame (August 12th Lava World event and September 16th the Transformers event). That’s scary. A live game is expected to grow with each content update. But if the updates fail to generate a compounding impact, the game will fail to retain its audience. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771382704855-WYB3C4GQOLMIBNAYORPT/image5.png Media - 4 x Reasons Why Squad Busters Suffers While Brawl Stars Soars - Make it stand out The Brawlers are easy to play with and hard to master. As players upgrade each of their Brawlers, they increase their base stats and unlock skills and perks that alter their gameplay. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771382810257-MH2CNVORXGVZSNNEAUHZ/image4.png Media - 4 x Reasons Why Squad Busters Suffers While Brawl Stars Soars - Make it stand out Credits, Tokens, Coins, Trophies, Brawl Pass XP, and many more resources help players set up that next goal, which feels just a few matches away. That’s a stark contrast to Squad Busters, where the next meaningful upgrade is often so far away that opening gachas feels meaningless. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771383492869-USN31D0ZSVGB4V9TA4S6/image8.png Media - 4 x Reasons Why Squad Busters Suffers While Brawl Stars Soars - Make it stand out Why would I decorate my home screen if there’s no way for other players to see it? This is not Hay Day where I visit farms. Nor is it Clash of Clans where I raid other players’ towns. Yet it is an entire system with it’s unique currency and a lot of content that I’d argue creates so little upside that you could take it away and there would be no effect at all on any metrics. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771383699262-X1A3EL8B8IK56V7CJEJY/brawl%2Bstars.png Media - 4 x Reasons Why Squad Busters Suffers While Brawl Stars Soars - Make it stand out Brawl Stars, Supercell's crown jewl in 2024 had to climb outta of a hole in 2018. The soft launch was not going well at all. The team did major changes. Some were stinkers. But that's what the soft launches are for. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771383833518-SCT5VBF1EH8BELYGIJHL/image1.jpg Media - 4 x Reasons Why Squad Busters Suffers While Brawl Stars Soars - Make it stand out I really wanted Squad Busters to be a hit. I drank the Kool-aid. I was on the hype train. And now I’m eating crow with this analysis. https://www.deconstructoroffun.com/blog/2024/9/23/daily-missions-in-puzzles-why-should-we-see-them-more-often monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384397031-2AAVMV0V2JF0MWIYYBOJ/ahmetcan.jpeg Media - Daily Missions in Puzzles: Why should we see them more often? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384399684-ZS12HU257RQFAIO3OWLM/How%2BGenshin%2BImpact%2Bgives%2Bdaily%2Bmissions.png Media - Daily Missions in Puzzles: Why should we see them more often? - Make it stand out How Genshin Impact gives daily missions. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384402947-5WKNWYMVKJOVJ7FB00ZN/Daily%2BBonus%2B-2.png Media - Daily Missions in Puzzles: Why should we see them more often? - Make it stand out Homescapes and its daily gift system that is quite similar to many other puzzle games. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384610519-0MR7EOR6K8R4STH9G4HA/image%2Bthree.png Media - Daily Missions in Puzzles: Why should we see them more often? - Make it stand out Toy Blast (left) giving all the options at once while Candy Crush Saga (right) asking you to go one step at a time. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384613026-7GK76D3NMO9MORLXW8PY/image%2Bfour.png Media - Daily Missions in Puzzles: Why should we see them more often? - Make it stand out Seeing yourself and your teammates alongside everyone’s contribution is surely there to put you under pressure… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384616756-0TSNXSW9YPKI43JJK6XI/image%2Bfive.png Media - Daily Missions in Puzzles: Why should we see them more often? - Make it stand out Royal Match has two rotating mission events at the moment. Curious to see if there will be more or if one will be eliminated some time… https://www.deconstructoroffun.com/blog/2024/9/16/ai-x-game-industry-in-2025-the-unspoken-part monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384630371-YWQARVF8AYSS07829ZGR/image2.png Media - AI x Game Industry in 2025 - The Unspoken Part - Make it stand out More than one-third (37%) of business leaders say AI replaced workers and 29% of employees say that their work tasks are replaceable by AI (source: CNBC) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384631702-W8M6LYB4C50MRSGME669/image1.png Media - AI x Game Industry in 2025 - The Unspoken Part - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/9/9/top-3-mistakes-gaming-startups-make-and-how-to-avoid-them-for-vc-success monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384638913-2F9TO0I8ZGL18F1OEMCN/US%2BMarket.png Media - Top 3 Mistakes Gaming Startups Make - According to the VCs - Make it stand out Before Apple's draconic privacy changes, the mobile gaming market was growing by 20% every year. Today the growth is one-tenth of that. In other words, the market has stopped expanding and thus doesn’t attract venture capital. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384641819-4IT0P82ZDNF1PZBOI840/unsplash-image-cqvy_cag4gI.jpg Media - Top 3 Mistakes Gaming Startups Make - According to the VCs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384643902-7HKJFU5S30RLB1VPTGQC/unsplash-image-zZ7J5qri6qY.jpg Media - Top 3 Mistakes Gaming Startups Make - According to the VCs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384646389-TWBAXOKGT96J0T2KQCTX/Screenshot%2B2024-09-09%2Bat%2B14.33.17.png Media - Top 3 Mistakes Gaming Startups Make - According to the VCs - Make it stand out If you build it, they won’t come. It’s no longer enough to just have a great game—how you distribute it is equally important. https://www.deconstructoroffun.com/blog/2024/9/2/time-blast-will-it-revive-the-blast-subgenre monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384655426-P4XO3SCJ6RFCG333A2DQ/ahmetcan.jpeg Media - Time Blast: Will it revive the Rest of the Genre? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384656569-D61J0XX03EFG8S36A7AQ/Net%2Brevenue.jpg Media - Time Blast: Will it revive the Rest of the Genre? - Make it stand out Merge surpassed Blast last year and looks like “Pair” that mainly has Physical Match and Tile Match will do the same at the end of this year. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384658682-I537550LY3XSVOMBO429/Revenue%2Bby%2Bapps.png Media - Time Blast: Will it revive the Rest of the Genre? - Make it stand out We can call Toy Blast the Pepsi to Toon Blast’s Coca Cola based on their performance… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384661809-CUHBGC6U3WNEZ66ONCU6/Screenshot%2B2024-09-02%2Bat%2B14.00.18.png Media - Time Blast: Will it revive the Rest of the Genre? - Make it stand out It’s always refreshing to see a new game with a unique look… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384664521-GY624S4D791TB1YNCZ8Y/YRIeBGWw.png Media - Time Blast: Will it revive the Rest of the Genre? - Make it stand out How levels look like in Royal Match (left), Toon Blast (middle), and Time Blast (right). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384667359-UWN2I6LYMP4W1DKNNJ4M/pop%2Bupdate.png Media - Time Blast: Will it revive the Rest of the Genre? - Make it stand out Magic Tavern waited 4 years to change a power up in Project Makeover. Better late than never… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384693968-1YVVP41L0M7T50CGWVLC/Time%2BBlast%2B%25281%2529.gif Media - Time Blast: Will it revive the Rest of the Genre? - Make it stand out Swapping a Propeller to clear 3 targets on my last move and beat the level. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384768594-FGL5RM4U13KDB2FDXYY5/Time%2BBlast%2B2%2B%25281%2529.gif Media - Time Blast: Will it revive the Rest of the Genre? - Make it stand out I can trigger two different power-up combos that help me beat levels faster thanks to Time Blast not stacking power-up combos. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384805082-ZKTP3LQZ15HEUY958K6J/events%2B-%2Blevel%2B169%25282%2529.png Media - Time Blast: Will it revive the Rest of the Genre? - Make it stand out Time Blast is really using the available space on the main menu for its events. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384865443-9TRYW8TGNS84BIY0F8F5/Screenshot%2B2024-09-02%2Bat%2B14.33.25.png Media - Time Blast: Will it revive the Rest of the Genre? - Make it stand out Daily Challenges (left) and Daily Deals (right) offered in the game. https://www.deconstructoroffun.com/blog/2024/8/26/5-tactics-for-the-volatile-pcconsole-market monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384984408-BR23QO78191QAXMWLIBC/adam.jpeg Media - 5 Tactics for the Volatile PC/Console Market - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384985726-GOF86JXKKX3KS8PW149I/image4.png Media - 5 Tactics for the Volatile PC/Console Market - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384987915-GN2AQXHHP4NWYZZF4H7G/image3.png Media - 5 Tactics for the Volatile PC/Console Market - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771384991552-PFZVQW0J462RJUFIDYMH/image1.png Media - 5 Tactics for the Volatile PC/Console Market - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385022100-PN3N09FIY94YRPK1POIC/global%2Bplayer%2Bforecast.png Media - 5 Tactics for the Volatile PC/Console Market - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/8/19/finding-genre-success-the-case-of-gossip-harbor monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385029670-AM6IP1OVFLM57NM4R391/Jesper_icon.jpg Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385031001-U8KB270A6JVC3UFYK04R/image16.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out Image above showcases daily IAP revenue for the game on a global basis https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385033228-5IQ7ZD8Q8HL7R1O9FZIT/image26.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385034444-G56SEYR19ZQH0EGNMYOD/rev%2Bposision%2Bin%2Bthe%2Bmerge%2Bspace.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out Image above showcases sub-genre position for May 19 to the 17 of June, 2024 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385035844-AZ3ZXOHOCVTIKTNQN1IJ/daily%2Brev%2Bsince%2Blaunch.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out Image above showcases monthly revenue levels since launch of the six titles outlined above https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385038427-BSYTIBHI6XSDE1I146OF/image42.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out Image above showcases the merge space of the six titles outlined earlier https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385040086-I74Y3FKRJHJNLV2IE6CT/image45.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out Image above maps the titles against audience appeal of casual versus core and how heavy the games are operated as liveOps titles. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385041506-94QTJ0QD32OMJ61SPSC9/game%2Bcomparisons.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out Image above outlines the areas where Gossip Harbor is on par with the space, while improving and introducing better and new in certain areas https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385046266-1A13DJQO56ECVUMC3Q21/game%2Boverview.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out Image above shows how Gossip Harbor positions itself on the store https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385048756-47LHX96H014OAF8WBXMU/simplified%2Bgame%2Bloop.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out You will spend most of your time merging, while ultimately getting items that the customers are requesting https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385051438-G06UVPB9OENCPBQM1ZJE/core%2Bgame%2Bsystems.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out If we examine the core game systems, we can see that the clean design feeds from spending energy, obtaining coins, completing chores, and driving player level and story forward https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385052869-OZK4MKV65WSGSSKNH0SH/game%2Beconomy%2Bloop.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out Although systems and currencies are multiple in this title, the experience is crafted in a way that all the above comes extremely natural through casual play https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385054937-VHGMWY8FHA57NPZFYGKR/feature%2Bunlock.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out The pacing of introducing systems is relatively quick, ensuring that a player has seen multiple offers and events within their first hour of play https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385057297-YKEQWZW9PKWDKCX5MUHW/merge%2Bboard%2B2.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out The merge space itself has access to most important systems directly (one note is that offers are not directly available through this space). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385059612-IHMZ7R8RU480GVXWYGJY/merge%2Bboard%2Borders.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out The image above showcases a selection of what can be found on the top of the merge board. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385062413-HT4E15ZQVBTW2ZQ8E9ZD/merge%2Bboard.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out The image shows the amount of quests left in one session and the quests available on return to the next session. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385065236-SAM8PBOVYCEY5IFBWGHP/order%2Btypes%2Border%2Bquest.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out Order quests give out decoration pieces as unique rewards in the hotel renovation space upon completion. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385067248-0NMIUP8VBANZDZX0QLEX/order%2Btypes%2Border%2Bquest2.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out From the image, 512 items does not sound like a lot, but the drop cap and cooldown makes the completion time incredibly long. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385069243-F0D9TECBCVALMFDMHRGV/item%2Bgenerators.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out The generators come with a few different characteristics to them, which are easily learned throughout play. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385071297-Z46ZH89HOCIJWHRRNCGD/merge%2Bcost.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out The fact that you need 16.000 level one items to merge a level 15 item is really hard to grasp, which is really good for the depth of spend in this genre https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385073087-QB80W3BD4MMWTWFBPSD5/merge%2Bcost%2B-%2Brare%2Bdrop.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out Although potatoes only have seven levels, the expected energy required becomes high given that the drop chance is so low. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385075431-PN51JZIOMOE9ILEUKQ37/merge%2Bcost%2Bgenerator%2Bbooster.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out Energy boosting unlocks at level 15 and 40, which puts less requirement on the merge activity which can become tedious over time. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385077378-MFVV75D6WZVHVJTSHG9T/narrative%2Band%2Bbuild%2Bup.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out The main coin sink is indeed to complete chores and drive the story forward, while renovating the hotel. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385078770-DTQR61BEVDZBMH6GXL20/currencies.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out While coins have more or less just one purpose, gems have multiple purposes in the game https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385081583-LNF829OA8BTWZQD69C9Z/coins%2Band%2Bgems.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385084068-80INA9N9ZNGWB7TOO0H5/event%2Bframework.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out The image above shows an example of how the events start and overlays across a thirty day period. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385085822-4UIYXO98CDXP34KKH88C/game%2Bloop%2Band%2Bevent%2Bharness.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out The image attempts to show how the events are layered on top of the strong core gameplay loop that merge games have. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385089529-91LWLS5BNHPYO2U7UTRA/event%2Bharness%2Boverview.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out The events come in different forms and shapes, and during the research time of this article, we could understand that they come in a few different groupings although they at times have different skins / requirements. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385093033-UR6MEYQ1F41FAKHWGL9B/bloomin%2Bseason%2Boverview.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out Bloomin Season was one theme for the monthly seasonal events. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385095049-YLLC9LN0IUBN4Z33Y2RP/bloomin%2Bseason%2Bobjectives.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out The requirements are relatively known while playing, so you don’t have to remember how to progress in the game - just play and you will fulfil the objectives. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385098088-2P116DVFPOHQK6AH97UX/bloomin%2Bseason%2Bprogression.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out The last stage requires as much as the first ten stages. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385101191-U9Y7QGV9UHPDFWWRJBXQ/season%2Bpass.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out Main reward differences appear to be generator items and high level items, both of which can be relatively hard to grasp the value of while playing. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385104223-GFZULFJAZ12L1UWVRZ1L/lucky%2Blarks.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out Really well done execution of a Monopoly Go inspired event that is appearing in other titles as well. Another great fast-follow adaptation example from Gossip Harbor. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385164146-DN1T3IOUM9LZ9WTBVLWD/lucky%2Blarks%2B3.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out This event does require interactions outside of the core gameplay loop, but they are simple and intuitive, and contain no cannibalization risk of time spent against core gameplay. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385224756-74JFBU4IZOEZ4U6CJ003/lucky%2Blarks%2B4.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out Although the entire shop and reward can be seen, only the rewards in the current stage can be purchased. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385284176-0S7OK3K3CQB2MY5UIP5B/lucky%2Blarks%2B2.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out The cost escalation across stages is quite extreme, which only the highly engaged players will see anyway. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385344188-KUKCH6AEGR366OKQED9H/lucky%2Blarks%2B5.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out The player could obtain 33 items in total, where the cheapest item in stage 7 equates the more or less all items in the first two stages. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385404574-SESCVR5BJJKHAWPRNZ1E/loris%2Bderby.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out The sawtooth wave balancing makes this event quite enjoyable to get into as the cost requirements are not constantly increasing. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385464736-8JLS9RY64OIX461V3ZV3/zivas%2Bgoldrush.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out These short term competition events are becoming best practice across genres https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385487807-XJQST73RE9L587R84242/offer%2Bshowcasing.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out You will have several access points on session start for finding the right opportunities to spend in the game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385489311-3A5O5L34X21BZ8ZYHYJB/gem%2Bvalue.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out In general, you have escalating payouts per price point for the standard gem packs. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385491495-L7MXWPWTYTTGS90R0YHG/bundle%2Blayout.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out The themed offers follow the same layout and strong hero image focus, which has a risk of creating “banner blindness” as one might not look at the actual content. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385493244-R9BFSGQXPRYWWMSXG51C/bundle%2Bprice%2Bpoints.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out As can be seen, different offers use the same hero image, putting extra effort on the player to understand the value proposition. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385496490-370TLTQCESXFU06HP2TG/bundle%2Bprice%2Bpoints2.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out In the above offers we have two different chest types without any clear information of what they are. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385498949-HH16HRUI5Y6U7FJPMWRC/offer%2Btypes.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out A few rough groupings of offers that are available in the game. Most likely, the game has way more than this, while constantly introducing new ones. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385500406-P9J1W6AUN7N40VT9GHLM/evergy%2Bconsumption.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out A player with the 4x generator boost active can spend 780 energy in seven minutes. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385502411-XLOIEKA1TVI2PQDT4OSI/rewarded%2Bvideo%2Bad%2Bplacements.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out Paying users will not get the daily energy chest post-payment, which might have been one of the most used placements prior to payment. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385503846-8BCKM5UNF6XQN9E4RVY5/game%2Bcomparisons%2B3.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out Gossip Harbor and Travel Town share a lot on the game side, while the light city building expands on the available economy by having building items in the game loop as additional requirements. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385506674-J9RXH7FSR1C20P67TB04/game%2Bcomparisons%2B4.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out Gossip Harbor seems to focus more on emotional story building while Travel Town leans into the game story and collaborations. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385508736-YBW8WDYM7MF68EL55TW9/game%2Bcomparisons2.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out Gossip Harbor follows a strategy similar to Playrix, while Travel Town (especially under the umbrella of Moon Active), goes more towards how Dream Games operates. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385510004-SKJY1P3HY0C9OO5HEB5N/table.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385511711-BT5A6JIUDTGDNCMGKWCZ/game%2Bcomparisons%2B5.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out As can be seen, Microfun has released their own light city building merge game which also includes minigames as part of the game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385512988-HFWWEKLC91XSMNLPV1ET/product%2BGH%2Band%2BSeaside%2BEscape.png Media - Finding Genre Success: the Case of Gossip Harbor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/8/12/why-global-stock-markets-collapsed-and-what-does-it-mean-for-the-gaming-industry monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385524983-FFV65K0VPVVGGMWEOSVB/Miska_headshot.jpg Media - Why Global Stock Markets Collapsed, and What Does It Mean for the Gaming Industry? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385527435-NOWOHLL5BR1T39DY6CHY/Screenshot%2B2024-08-12%2Bat%2B17.36.49.png Media - Why Global Stock Markets Collapsed, and What Does It Mean for the Gaming Industry? - Make it stand out The investments into AI are in hundreds of billions. Yet the revenue generated from AI can be counted in tens of billions. The widening of the gap between revenue and investments is worrisome. Chart: How Much Are Companies Investing in AI? | Statista https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385530787-KHEV47RJP748DVID1GP6/Screenshot%2B2024-08-12%2Bat%2B17.38.03.png Media - Why Global Stock Markets Collapsed, and What Does It Mean for the Gaming Industry? - Make it stand out According to Data.ai, the decline in disposable income correlated with teh decline in in-app purchases in games all while spending in apps continued. During the same timeframe, according to Newzoo, the release of award winning AAA hit games failed to grow console market. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385532415-WB5GGQHDJPAVNIGWRP4P/Screenshot%2B2024-08-12%2Bat%2B17.38.33.png Media - Why Global Stock Markets Collapsed, and What Does It Mean for the Gaming Industry? - Make it stand out Venture Capital funding continues with smaller check sizes at early stages. Late funding has largely stopped, which means that companies have search for alternative funding sources to grow. Source: Konvoy Ventures https://www.deconstructoroffun.com/blog/2024/8/5/win-streak-the-gift-that-keeps-on-giving monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385543566-HVQP2VZHZUC6NEMGJPY1/ahmetcan.jpeg Media - Win Streak: the Gift That Keeps on Giving - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385545465-N8XOI1CGVT1PK5FSIAW5/Screenshot%2B2024-08-04%2Bat%2B22.25.18.png Media - Win Streak: the Gift That Keeps on Giving - Make it stand out Fishdom (left) using win streaks in a simple way while Triple Match 3D (right) mixing things up with time limited opportunities. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385547301-M32OU30R261HLGHFPT68/Screenshot%2B2024-08-04%2Bat%2B22.27.20.png Media - Win Streak: the Gift That Keeps on Giving - Make it stand out How Candy Crush Saga (left) and Candy Crush Soda Saga (right) use win streak for power up rewards. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385549108-DH6Y50XWBUI9EQK6YWJP/Screenshot%2B2024-08-04%2Bat%2B22.28.58.png Media - Win Streak: the Gift That Keeps on Giving - Make it stand out Candy Crush Soda Saga doesn’t bother with showing you the next reward, but still informs you if you insist by tapping on your badge. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385551110-5OCON2AG2YTTGH2202EK/Screenshot%2B2024-08-04%2Bat%2B22.30.34.png Media - Win Streak: the Gift That Keeps on Giving - Make it stand out Candy Crush Saga (left) and Royal Match (right) using arguably the most popular win streak event type: don’t fail for “x” amount of levels. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385554064-BYRBMIZHZC63WK53L61L/Screenshot%2B2024-08-04%2Bat%2B22.40.11.png Media - Win Streak: the Gift That Keeps on Giving - Make it stand out Top puzzle games that currently use Super Light Ball: Royal Match (top left), Toon Blast (top right), Homescapes (bottom left), and Matchington Mansion (bottom right). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385570935-5W9KJAMB2TP7GQOCK8IF/Aug-04-2024%2B23-27-50HD.gif Media - Win Streak: the Gift That Keeps on Giving - Make it stand out Homescapes (left) and Toon Blast (right) letting me beat levels with 20+ moves left. https://www.deconstructoroffun.com/blog/2024/7/29/dma-for-dummies monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385579859-FMBVD9W5CEWWW5T29ERI/Miska_headshot.jpg Media - Mobile Gaming After the Digital Markets Act - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385581531-RQ2XVY3BYJQP6ZM2E0KU/unsplash-image-7DOU5NlNIcE.jpg Media - Mobile Gaming After the Digital Markets Act - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385583297-LLDDJ6XMFX4VXX79X1BK/unsplash-image-yCdPU73kGSc.jpg Media - Mobile Gaming After the Digital Markets Act - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385585277-Q51UHVA9DW6KW5BRZG0T/unsplash-image-Yu5fd5paLlc.jpg Media - Mobile Gaming After the Digital Markets Act - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/7/23/platform-payouts-and-fortnites-unique-approach monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385593638-FAPQ1P7TIEOBR835WAZW/eric.jpeg Media - Platform Payouts and Fortnite’s Unique Approach - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385594867-LNVGYRGQLXISWNLQGQOW/image2.png Media - Platform Payouts and Fortnite’s Unique Approach - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385596122-WN4AZJOG77EMKSWQ3WBB/image1.png Media - Platform Payouts and Fortnite’s Unique Approach - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/7/15/navigating-the-world-of-big-license-holders-as-a-small-game-developer monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385603795-B8STXP52OZ810AB6NRYY/f1%2Bclash%2Bstrategy.jpg Media - Behind the Wheel: How Hutch Built Strong Partnerships with Car Manufacturers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385605297-P8J38YJFFDTHSNY51OIB/top%2Bdrives3.jpg Media - Behind the Wheel: How Hutch Built Strong Partnerships with Car Manufacturers - Make it stand out Top Drives is a card collecting game with over 4000 real life cars to collect, compare and compete in racing battles with other players. https://www.deconstructoroffun.com/blog/2024/7/8/squad-busters-one-month-later-down-like-a-lot-but-not-out monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385611364-YRP150LZKCDVJ990D46K/1705400872171.jpeg Media - Squad Busters One Month Later: Down, But Not Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385612575-NJ5QQFK04OMDSXVLRYOA/afkgaming_2024-04_c323a25f-a447-4b39-b2b7-bf6d2f8a126a_Screenshot__1443_%2B%25281%2529.jpg Media - Squad Busters One Month Later: Down, But Not Out - Make it stand out Pictured: Reward in Brawl Stars for hitting specific Squad Buster pre-registration targets. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385614124-QERUK0KY7595SAVDWSEQ/image2%2B-%2Bdownload%2Bcollapse.png Media - Squad Busters One Month Later: Down, But Not Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385615788-APAP7L0WJ7HVZ6ABCVQL/Bowed%2BDownloads%2BSpell%2BTrouble.png Media - Squad Busters One Month Later: Down, But Not Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385617441-9OK9QARU9F2LRON8ISGS/Quickly%2BTrimming%2BFat.png Media - Squad Busters One Month Later: Down, But Not Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385619044-50DQAVTAZF78C4FEWL6X/Either%2BUp%2Bor%2BOut.png Media - Squad Busters One Month Later: Down, But Not Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385620530-DR4VNY77L7KQOC5HBLK8/Portfolio%2BDAU.png Media - Squad Busters One Month Later: Down, But Not Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385622329-XK6OL3BHEJ4FUTWCXQDR/Tier%2B3%2BDownloads.png Media - Squad Busters One Month Later: Down, But Not Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385624372-T2F1FWJD5NVHPYHP9HCH/Pre-registration.png Media - Squad Busters One Month Later: Down, But Not Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385626156-J430YCJBSGLEFAQNO8DB/Rebound.png Media - Squad Busters One Month Later: Down, But Not Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385627767-L3IRVCNQEC69VG11VPLI/Squad%2BBusters%2BRegional%2BDAU.png Media - Squad Busters One Month Later: Down, But Not Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385629188-PEW4CKGNLAWV6I7CGOFZ/Super%2BBowl%2BPeriod.png Media - Squad Busters One Month Later: Down, But Not Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385630544-W9JJZYD58ILUAF74AQC4/Editor%2527s%2Bchoice.png Media - Squad Busters One Month Later: Down, But Not Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385633279-N523HLBK9MQI41O5IJ0C/image9.png Media - Squad Busters One Month Later: Down, But Not Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385635181-Y9XJ1J0UNZCWQBPEPO0X/SC%2BGames.png Media - Squad Busters One Month Later: Down, But Not Out - Make it stand out Source: Naavik’s Unpacking Squad Busters’ Unique Journey to Global Launch https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385637066-XV8KHKR5AEKEZ50U2I1O/Squad%2BBusters%2527%2BLacking%2BScale.png Media - Squad Busters One Month Later: Down, But Not Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/07/01/royal-kingdom-will-it-outgrow-its-big-brothers-influence monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385646299-WG8RAKJAY1U3GT3XNJTJ/Screenshot%2B2023-05-09%2Bat%2B11.38.47.png Media - Royal Kingdom: Will It Outgrow Its Big Brother’s Influence? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385649357-Y5ODPJM1W8LDUIFKOH9D/image10.png Media - Royal Kingdom: Will It Outgrow Its Big Brother’s Influence? - Make it stand out Sometimes, you just need to rip the band aid off. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385650712-FHLGHNJP8A95SIFT9DV6/image8.png Media - Royal Kingdom: Will It Outgrow Its Big Brother’s Influence? - Make it stand out Making games is hard, scaling them is much harder… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385652913-00KI1OHNCFIHW28B1E9Q/Screenshot%2B2024-07-01%2Bat%2B12.50.50.png Media - Royal Kingdom: Will It Outgrow Its Big Brother’s Influence? - Make it stand out Level 9 before (left) and after (right) the reset. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385655004-8RRQ0FRWQLO1N0RN47WA/Screenshot%2B2024-07-01%2Bat%2B12.52.56.png Media - Royal Kingdom: Will It Outgrow Its Big Brother’s Influence? - Make it stand out Although you start with the Main Kingdom there is a lot more where it is coming from. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385657479-IW7QZVK773EGMH8FYYZ2/Screenshot%2B2024-07-01%2Bat%2B12.54.46.png Media - Royal Kingdom: Will It Outgrow Its Big Brother’s Influence? - Make it stand out Creating a common enemy against the kingdom. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385660340-F3MZ3KUOFCZLR4IXDZUB/Screenshot%2B2024-07-01%2Bat%2B12.56.22.png Media - Royal Kingdom: Will It Outgrow Its Big Brother’s Influence? - Make it stand out The first special level before (left) and after (right) the reset. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385684636-12RSW9NHVM9D9JVRD24K/RoyalKingdom1-ezgif.com-resize%2B%25281%2529.gif Media - Royal Kingdom: Will It Outgrow Its Big Brother’s Influence? - Make it stand out Golems in action. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385709767-84K8QHTSU6XWHKEFXY8J/RoyalKingdom2-ezgif.com-resize%2B%25282%2529.gif Media - Royal Kingdom: Will It Outgrow Its Big Brother’s Influence? - Make it stand out The propeller comes to the rescue! https://www.deconstructoroffun.com/blog/2024/6/23/the-mobile-market-trends-in-marketing-gaming-and-apps monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385723183-N3RKSJ671TXJN5V4CQVH/image1.png Media - The State of Gaming 2024: Trends in Marketing, Gaming, and Apps - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385724658-FFFVA1VJL78WEMAT34HI/image3.png Media - The State of Gaming 2024: Trends in Marketing, Gaming, and Apps - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385726012-266AH1OPCEZM900Y9SDQ/image2.png Media - The State of Gaming 2024: Trends in Marketing, Gaming, and Apps - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385727255-I85HRIWMYAVHORMV8TA4/image5.png Media - The State of Gaming 2024: Trends in Marketing, Gaming, and Apps - Make it stand out With the current speed, apps will be the dominant source of revenue on mobile, not games as it was since the inception of the app stores. Source: Data.ai https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385728484-RI9CD71R16STKQ0NH9PU/image4.jpg Media - The State of Gaming 2024: Trends in Marketing, Gaming, and Apps - Make it stand out As the consumer’s disposable income decreases, so does spending on games. Yet app revenues keep on climbing showing no elasticity of demand. Source: Data.ai State of the Industry Report https://www.deconstructoroffun.com/blog/2024/6/16/netflix-games-second-season-challenges-changes-and-the-path-forward monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385739310-TV94WC4XBL0AAILLZ6M3/Miska_headshot.jpg Media - Netflix Games’ Second Season: Challenges, Changes, and the Path Forward - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385741416-4WGYPSJTMJUZMKXDNDO7/image-asset.jpeg Media - Netflix Games’ Second Season: Challenges, Changes, and the Path Forward - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385742857-KG9T6QDDW5P7H8NQ3E2M/Screenshot%2B2024-06-16%2Bat%2B22.07.55.png Media - Netflix Games’ Second Season: Challenges, Changes, and the Path Forward - Make it stand out Top 20 Netflix Games based on total downloads. During the same period of time, the Netflix app was downloaded 630M times. (source: Sensor Tower) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385744363-2CHR2834TKKPLB95HI53/Screenshot%2B2024-06-16%2Bat%2B20.46.16.png Media - Netflix Games’ Second Season: Challenges, Changes, and the Path Forward - Make it stand out The growth of downloads has been steady over the last three years. Going from 2M a month to the current 8M. Then again, the number of games has increased tenfold during the same period of time. Given the past and ongoing investment, this type of slow and steady growth is likely below expectations. (source: Sensor Tower) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385746974-ZSVEMA3ZI1DFZ3IXI7AJ/Screenshot%2B2024-06-14%2Bat%2B17.39.38.png Media - Netflix Games’ Second Season: Challenges, Changes, and the Path Forward - Make it stand out The three GTAs are by far the most downloaded games on Netflix Games. Yet Netflix didn’t bring these games onto mobile. They have been readily available in the app stores since 2012. The real winner of this deal is Take Two, who sold dormant decade-old assets to Netflix for rumored $50M. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385749755-5U2X44GFVYPE9I8IT97K/Screenshot%2B2024-06-14%2Bat%2B17.47.47.png Media - Netflix Games’ Second Season: Challenges, Changes, and the Path Forward - Make it stand out SpongeBob: Get Cooking is Netflix's second most downloaded game. Fun fact, this game is also Tilting Point’s most popular title. Not only is Tilting Point’s version free (to-play) but it has also been downloaded 90M times compared to 9M downloads it received under Netlifx. Conclusion: Netflix Games paid to have a clone of an existing free game to be exclusive for their subscribers. And when they removed the microtransactions from the game, there was no uptick in popularity of this game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385751585-06ZVGJ7RA1L9USA3C6V5/Screenshot%2B2024-06-16%2Bat%2B21.39.16.png Media - Netflix Games’ Second Season: Challenges, Changes, and the Path Forward - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385753470-OCSGK6GO7PR8XZZQAL6K/image-asset.jpg Media - Netflix Games’ Second Season: Challenges, Changes, and the Path Forward - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385755154-BA6NATQKWPPM7DRBVW6W/into%2Bthe%2Bbreach.jpeg Media - Netflix Games’ Second Season: Challenges, Changes, and the Path Forward - Make it stand out Into the Breach is probably my favorite game on Netflix Games. But this is not an original Netflix game nor does it have Netflix IP or a long lifetime. It is a port of a game that launched on PC in early 2018. And as a typical indie game, I enjoyed it for a couple of weeks. Not years, like with successful free-to-play mobile games. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385756859-81NLPF8PAXGDZKLH7BK9/image-asset.jpeg Media - Netflix Games’ Second Season: Challenges, Changes, and the Path Forward - Make it stand out Every single business invests into activities that either grow its revenues or profitability. If neither of the two is achieved through the investments, it has failed to return. Then again measuring the return is a whole different thing… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385758411-UERC6AG1XEQA84B777EG/image-asset.jpg Media - Netflix Games’ Second Season: Challenges, Changes, and the Path Forward - Make it stand out If the secret to a (financially) successful game was just focusing on fun, there wouldn’t be such a thing as indie games and there wouldn’t be Deconstructor of Fun. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385759896-R5S20HYNQ8N7SWEGLIJ3/image-asset.jpg Media - Netflix Games’ Second Season: Challenges, Changes, and the Path Forward - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/6/10/executive-headhunting-in-the-gaming-industry monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385768111-2DUQSE4ZTMIQ088RSPO9/image-asset.jpeg Media - Executive Headhunting in the Gaming Industry: Tips, Challenges, and Strategies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385770297-K0IXZ1WJF2XQ68O8PNB2/image-asset.jpeg Media - Executive Headhunting in the Gaming Industry: Tips, Challenges, and Strategies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385771563-KQ8FBQNOO4796VN9GJBP/image-asset.jpeg Media - Executive Headhunting in the Gaming Industry: Tips, Challenges, and Strategies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/6/3/voodoos-secret-sauce-from-0-to-250m-hybridcasual-revenue-in-3-years monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385783382-Z21IID7V5Y3XCJBV5FJG/Screenshots_Podcast_9.png Media - Voodoo’s Secret Sauce: From 0 to 250M Hybridcasual Revenue in 3 Years - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385784547-VVQYXIJRF9PQ2RFWA29T/graph-gross-revenue.png Media - Voodoo’s Secret Sauce: From 0 to 250M Hybridcasual Revenue in 3 Years - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385801163-INEXE5T5AVPYQ1M8KV70/mob-control-steps-compressed-v2.gif Media - Voodoo’s Secret Sauce: From 0 to 250M Hybridcasual Revenue in 3 Years - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385808987-NLJCK49KCI00GAYVLKKU/illu-blockjam.png Media - Voodoo’s Secret Sauce: From 0 to 250M Hybridcasual Revenue in 3 Years - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/5/26/squad-busters-supercell-hits-the-apex-or-spins-off-track monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385818968-0YHTCCE4TQTN79CGO2IJ/1705400872171.jpeg Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385820135-CEQTGTP1KAYXH8W07Q8R/unnamed-2.png Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385822421-JU2QKN3TIHIARAMODE9E/traditional%2Bmodel.png Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Pictured: Timur Haussila, Supercell Game Lead, 2016 Montreal International Game Summit. The traditional model ended up becoming the Supercell Model. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385823610-XUPKTL1IQDWW0EOT8HFW/Brawl%2Bstars%2B6%2Bcc.jpg Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385824761-7M91ZH05MBJ7N74BDJGD/annual.jpg Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385827185-1REG74GJIJMN3M4QE2ZW/pick%2Bup%2Bgems%2Bto%2Bwin.png Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385829168-2DPZUJNGJYM11DZXKBLP/action%2Bcircle.png Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385843457-NM24RDNS1RYZAWSXIZA7/image14.gif Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385866121-IA7BH4VOGVIFK5MN0LLM/chest_update-2.gif Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385868132-YWGSHPSS6A153XGNDV7J/evolution.png Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385870039-7I5L2GII640GW2JZVKON/results.png Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385892139-SZS0AXVII3A7KF1CV1KC/GemMine.gif Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385894177-N7ZCV8LHYLWRX2OMJ6R8/34%2Bchests.png Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385895717-WY7DUZIS56ZY3EC2JZTQ/gold%2Bamounts.png Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Enemy “density” measured in gold likely increases as players move inward. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385897664-QP575XPIQVL5MFDCAT9N/price%2Brises.png Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385918316-1L38LVEIOBM8Q7UYHOLA/combat.gif Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out GIF at 2x Speed https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771385944032-ELGDXA48F14H88NSNAG6/points%2Bper%2Bplace.png Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386004417-VZ0RVLJVLQTQV50K3NEH/archer%2Bqueen.png Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386065574-HXAJ31KRI3314EMZ2B7D/Elite%2BBarb.gif Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386136134-3LZ15CJGIZGM0IKYRQUO/Holo%2BSolo%2BSpeed.gif Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386193394-F1P18PZUZV9JXYJZ7OMY/Hog%2BSpeed.gif Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386195163-CS1V4RVLLGUEW2G6JEY0/2nd.png Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386198030-794ZLWNFFVU9ZBDJI8JM/squd%2Bleague.png Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386199291-9ZB58XFKDRCRU9JUGBEO/SQUADBUSTERS%2BECONOMY%2BFLOW%2B%25281%2529.png Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386203413-9QQCFPXPPJI57F2EOT6H/Progression.gif Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386204998-MPBO8OP0UMBWY726YMPA/sb%2Bworlds.png Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386207147-1PFGDX9MX16J96DSMPFD/lucky%2Bfind.png Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out One modifier event will grant players a free starting Mega Unit. Try before you buy! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386208597-SH2GLYPPVKHX50RUY43V/Screenshot%2B2024-05-26%2Bat%2B17.39.43.png Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386223415-VE4J9OC86S4BKJE51VPV/Chest%2BOpen.gif Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out The final cartoon-style Chest squishing always gets me. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386225040-V60IFQ479AHO29510E62/Screenshot%2B2024-05-26%2Bat%2B17.40.12.png Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386227240-DLE3XJJXW4D7LYXFN7ZZ/offers.png Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out A yellow arrow indicates the character is ready for evolution with this purchase. Now, that’s combat readability! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386228546-PJKI60E35B8Q1F0MZ7JS/revenue.png Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386229826-WMTW55WMWUHQ1PJMD1MP/daily%2Bactive.png Media - Supercell's Squad Busters - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/5/20/modern-community-how-much-can-you-depend-on-your-story monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386237521-32CAKBDY6J8B6EC5SPAP/ahmetcan.jpeg Media - AppLovin's Modern Community and The Power of Game Narrative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386239358-SS514MO3WHNX0Q4JH1HC/Screenshot%2B2024-05-20%2Bat%2B13.29.44.png Media - AppLovin's Modern Community and The Power of Game Narrative - Make it stand out Physical restorations are exactly the same with Matchington Mansion while makeovers are a sped-up version of Project Makeover. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386241040-FE7V4GXWY85TJFI98VT3/Screenshot%2B2024-05-20%2Bat%2B13.32.57.png Media - AppLovin's Modern Community and The Power of Game Narrative - Make it stand out You can renovate your room (left) and your character (right). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386243023-WJFJ71E4Z253QDRBC8T4/Screenshot%2B2024-05-20%2Bat%2B13.33.59.png Media - AppLovin's Modern Community and The Power of Game Narrative - Make it stand out Although it may sound trivial, seeing the changes to the characters you made in the game makes the game feel more alive. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386244834-GLEFXGA4MWMFQKVQ6UAC/Screenshot%2B2024-05-20%2Bat%2B13.35.01.png Media - AppLovin's Modern Community and The Power of Game Narrative - Make it stand out I’m not sure where we draw the line, but I think this should count as cheesy… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386258894-8PODY9DZWE5HH4NS5BE4/Modern_Community__Chapter_1__Gameplay.gif Media - AppLovin's Modern Community and The Power of Game Narrative - Make it stand out Feels like an excerpt from Too Hot to Handle… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386260845-RFOYYPGN3SXOSDGW16FT/Screenshot%2B2024-05-20%2Bat%2B13.53.30.png Media - AppLovin's Modern Community and The Power of Game Narrative - Make it stand out Mini game inspired level layout in Royal Match. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386262989-R9NWDEGIF7D1LGMZBM3A/Screenshot%2B2024-05-20%2Bat%2B13.54.18.png Media - AppLovin's Modern Community and The Power of Game Narrative - Make it stand out Playing this special level after seeing the trouble characters are having makes much more sense. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386264324-JQAY6DR3HMQE5WPACC9F/Screenshot%2B2024-05-20%2Bat%2B13.55.17.png Media - AppLovin's Modern Community and The Power of Game Narrative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386266415-IZDA27UBK9OFAW20FT2P/Screenshot%2B2024-05-20%2Bat%2B13.55.52.png Media - AppLovin's Modern Community and The Power of Game Narrative - Make it stand out The levels in Modern Community may not live up to the hype of the metagame. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386268234-IVWIBJ01HN0L80GZ95M1/Screenshot%2B2024-05-20%2Bat%2B13.57.05.png Media - AppLovin's Modern Community and The Power of Game Narrative - Make it stand out I don’t need to shift any mental gears while going between the meta and core gameplay in Chrome Valley Customs. https://www.deconstructoroffun.com/blog/2024/5/13/the-three-game-industry-trends-to-watch monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386277818-MJ9I3SSLNJTDOS6XAQMY/image-asset.jpeg Media - The Three Game Industry Trends to Watch in 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386279135-AF7B1TOPEGST39BX7QO1/Screenshot%2B2024-05-08%2Bat%2B12.47.36.png Media - The Three Game Industry Trends to Watch in 2024 - Make it stand out Despite projected growth, the game industry is still lagging behind the lockdown era. If you adjust against inflation, which is projected at 3% in the US, the industry declines at a 2% compound annual rate. Source: Newzoo https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386280785-45O89NCVSZ0UHOGAGZHQ/image-asset.jpg Media - The Three Game Industry Trends to Watch in 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386282537-LV5ICL9PDLRM0RIPSLRQ/Screenshot%2B2024-05-08%2Bat%2B13.28.21.png Media - The Three Game Industry Trends to Watch in 2024 - Make it stand out In 2023, the top five titles out of all six-year-old games captured 27% of all playtime. The longevity of these titles and their supremacy over playtime, combined with the finding that playtime hours are shrinking overall, indicates how entrenched these hours are. Simply put, these hours are not part of the addressable market for other games. Source: Newzoo https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386285090-70RQK5P636NT2DHZ3TU2/Screenshot%2B2024-05-08%2Bat%2B13.29.11.png Media - The Three Game Industry Trends to Watch in 2024 - Make it stand out Out of that 23% share of total playtime that went to new games (released fewer than two years ago), yearly franchise titles accounted for 60%. That means that annual releases snagged around 15% of total playtime. Studios hoping to release a new title will find it challenging to include these playtime hours in their addressable market, as they nearly always go to these games that engage players on a reliable annual basis. Source: Newzoo https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386288144-K4PU3KIO8GOS8YQFP88Y/image-asset.jpeg Media - The Three Game Industry Trends to Watch in 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386289435-WZ77YIXGU7ZQ4Y1XOL0F/Screenshot%2B2024-05-13%2Bat%2B12.00.46.png Media - The Three Game Industry Trends to Watch in 2024 - Make it stand out Tools, tech and platforms (aka. the picks and showels) are drawing investments in gaming. This is a signal of future adaptation that is further enhances with adaptation of AI. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386290789-M08MT6I8N6RFS265AFFA/Screenshot%2B2024-05-13%2Bat%2B12.14.17.png Media - The Three Game Industry Trends to Watch in 2024 - Make it stand out As long as the amount of players is increasing, the game industry is being pushed forward by the secular tailwinds. Source: Newzoo https://www.deconstructoroffun.com/blog/2024/5/6/integrating-playable-ads-with-traditional-marketing-strategies monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386299024-3D3VWH5TS93DCRRZLZHB/Screenshot%2B2024-05-06%2Bat%2B18.46.17.png Media - The Curious Case of Playable Ads and Traditional Marketing Strategies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386301088-GSPE04NMJJCYQG6C7UFY/Screenshot%2B2024-05-06%2Bat%2B13.38.29.png Media - The Curious Case of Playable Ads and Traditional Marketing Strategies - Make it stand out Playable Ads created by Playable Factory (Angry Birds, Whiteout Survival, Eatventure, Smash Legends) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386302284-QN7MW17OXIR7FECNHU40/Screenshot%2B2024-05-06%2Bat%2B13.38.55.png Media - The Curious Case of Playable Ads and Traditional Marketing Strategies - 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How to Make a Creative Agency Your Secret Weapon - Make it stand out Futureplay, the developer behind Merge Garden, was acquired by Plarium in August of 2021. Given that the acquisition was announced then, they were probably working on the deal between 6 to three months prior. As the game’s revenue declined, Futureplay nor Plarium didn’t abandon it but kept making drastic improvements that eventually got the game back on the growth track and above. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386392294-GM2Z9ST1Q08V6CIPS3GB/Screenshot%2B2024-02-13%2Bat%2B14.58.05.png Media - How to Make a Creative Agency Your Secret Weapon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386395279-TBXPT1QTSEYQI9QRSS7E/Screenshot%2B2024-02-13%2Bat%2B14.58.24.png Media - How to Make a Creative Agency Your Secret Weapon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386401447-W90IT6D4V8EYUH10QY75/image-asset.png Media - How to Make a Creative Agency Your Secret Weapon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/4/15/the-magic-of-legend-of-mushroom monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386408990-FKGLRDMNHT1M2MNU7JY0/Ken%2BLanden.jpg Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386410421-Y4J0VT5IUYJ7Z6MP99OG/image4.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out Via mobilegamer.biz https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386411552-2NWCZ85K1UIRDSZE9C0H/image56.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out Revenue by country via Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386412972-4WNRPJOBFS4OLVBSCTZ2/image35.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out Downloads by country via Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386422651-CK7W1Y4N4SMD9A8KCLF3/Gif1.gif Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out The main action sequence on the primary action screen https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386425617-M56JFKT188VCFFVU9ILR/Gif2.gif Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out The lamp pull gacha, nestled down at the bottom of the main action screen https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386427357-KVN86B6QZAY8X4CPRJ0Z/Screenshot%2B2024-04-15%2Bat%2B14.16.38.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out The player class selection and progression path tree screen https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386429428-05ZVOFI108NQJHBODS3J/Screenshot%2B2024-04-15%2Bat%2B14.18.25.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out The magic lamp evaluation and automation UI windows https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386431637-DUD6OGD8SWVC79CPXITG/Screenshot%2B2024-04-15%2Bat%2B14.20.39.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386434291-14ETC4WTABW8XITJ947D/Screenshot%2B2024-04-15%2Bat%2B14.46.44.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386436197-5SW773N1R4DRVXDMFM8M/Screenshot%2B2024-04-15%2Bat%2B14.47.42.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386438550-50K9LSOSE04Y44ZSV2DJ/Screenshot%2B2024-04-15%2Bat%2B14.48.24.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386440130-SUXNDB4SFNH6POTUZU4B/Screenshot%2B2024-04-15%2Bat%2B14.49.04.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386442020-BJUUXNUUOTGK08GBGFEV/Screenshot%2B2024-04-15%2Bat%2B14.49.33.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386444322-ZPKU16GLB2XNML1S7NOO/Screenshot%2B2024-04-15%2Bat%2B14.50.16.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386446696-4Y11RV3ZTNX2XZHSSPB0/Screenshot%2B2024-04-15%2Bat%2B14.50.54.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386448246-F1G2V1JZSVE5XN3QFTYU/Screenshot%2B2024-04-15%2Bat%2B14.51.28.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386449749-OATV5QHJF9WPXYF80B3F/5%2Bwhys.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386452723-K84QRKCOTIW9QVY0LI67/Screenshot%2B2024-04-15%2Bat%2B14.54.45.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out Primary screens where players can compare and show off in front of their social groups https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386455548-LHKEORKKGDXJ9S8Y22P0/Screenshot%2B2024-04-15%2Bat%2B14.57.36.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out Primary early bundle offers https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386458200-HXARY05W37OT85JKYO48/Screenshot%2B2024-04-15%2Bat%2B15.00.10.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out The daily unlock offer LiveOps event UI window https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386460672-9D6SICNRVZTN634CVVEZ/Screenshot%2B2024-04-15%2Bat%2B15.01.09.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out A sample main farming battlepass offer UI windows https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386462575-LHUH6A53XNVBQQDC7PXM/Screenshot%2B2024-04-15%2Bat%2B15.01.58.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out Additional examples of the many battlepass systems in the game https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386465544-3C7CNT4OYMW2RJKQ3N7H/gif3.gif Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out The pal/skill Gacha UI screen, pull animation and shard leveling screen https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386467665-OWIMEFFZ8B8CFT4MLVNR/Screenshot%2B2024-04-15%2Bat%2B15.03.11.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out The paper windmill event gacha UI windows https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386470117-L5KCRG6NHOL81LQHFG9H/Screenshot%2B2024-04-15%2Bat%2B15.08.17.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out Genshin Impacts constellation screen, where players go to see the benefits of unlocking additional heroes https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386471764-2POSERZ7A0NAGK8LD7G8/Screenshot%2B2024-04-15%2Bat%2B15.10.12.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out The permanent ‘Remove Ads’ offer UI screen https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386473362-0BAM2ORB07TAPBJCC3FW/Screenshot%2B2024-04-15%2Bat%2B15.11.04.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out An example of an add placement that increases the rate at which your hero idle attack the enemies https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386475809-L661WJIU1ISDECU4RENV/Screenshot%2B2024-04-15%2Bat%2B15.11.55.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out Whiteout Survival’s lighthouse serves as a slow transition into a 4x game as a secondary-to-primary metasystem https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386478023-2O9GH93IK4OWLT5OTMVM/image12.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386479237-U6EL39JFJHSZ5V6CQ1S4/image23.png Media - The Magic of ‘Legend Of Mushroom’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/4/8/free-to-play-starter-pack-pricing-when-conversion-is-king-we-may-price-too-low monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386487521-XEJKAMGO2ZCKAII19Q5E/julian.jpeg Media - Pricing Starter Packs: When Conversion is King, We May Price Too Low - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386489030-INVPE9GDN6GK8A1XUTOS/IMG_5912.JPG Media - Pricing Starter Packs: When Conversion is King, We May Price Too Low - Make it stand out In the heat of marketing and live operations, too strong a focus on conversion can lead you to price your starter packs too low. Carefully designed experiments can be a solution! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386490491-T1R2VPB41QSDHU6CNAHR/IMG_5913.JPG Media - Pricing Starter Packs: When Conversion is King, We May Price Too Low - Make it stand out Experimentation-informed personalization strategies can help you offer players a starter pack with the content and bundle size they want. In a cross-platform free-to-play future that becomes all the more important! https://www.deconstructoroffun.com/blog/2024/4/2/the-backend-jungle-a-short-guide-for-game-executives monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386497866-3LJXXMBD69UD7CY48I3R/image1.jpg Media - The Backend Jungle: A Short Guide for Game Executives&nbsp; - Make it stand out image courtesy of Hathora https://www.deconstructoroffun.com/blog/2024/3/25/how-to-build-a-cross-platform-franchise monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386507755-LTTQ6ZUHAH4J4GF0ICJ5/LBR%2Bimage.jpg Media - How to Build a Cross-Platform Franchise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386509171-403XVFBCRKK8FQZE3OWA/hero-background.b3b9b14-2.jpg Media - How to Build a Cross-Platform Franchise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/3/15/think-games-istanbul-2024 monthly 0.5 2026-02-18 https://www.deconstructoroffun.com/blog/2024/1/29/the-pc-amp-console-market-trends monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386522522-HIAZHYOGSCPZ6DR5W2UY/Screenshot%2B2024-01-29%2Bat%2B11.31.01.png Media - Blockbuster Games Failed to Grow the Market - What Next? - Make it stand out The market numbers are also not inflation adjusted. The growth rate should be at least above the inflation for the industry not to be shrinking. The inflation in EU and US is above 3% today. source: Newzoo reports https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386525875-VCR2P8N83D6S4BCOBFD6/Screenshot%2B2024-03-11%2Bat%2B12.26.48.png Media - Blockbuster Games Failed to Grow the Market - What Next? - Make it stand out Despite the unprecedented slate of blockbuster titles, console games grew at a slower pace than inflation. PC games grew driven by dominating live service franchises and a slew of innovative AA titles. Mobile continued to search for growth in the post-IDFA world. source: Newzoo reports https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386527099-PXOIQK8EQ5DSTCAZD6KT/Screenshot%2B2024-01-29%2Bat%2B13.07.31.png Media - Blockbuster Games Failed to Grow the Market - What Next? - Make it stand out Executives, according to Newzoo, are expecting there to be even more releases this year than there were last year. At the same time, they are, perhaps for the first time in history, expecting development budgets to decrease. All while the investment environment is set to stay at the current ‘challenging’ level. source: Newzoo reports https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386528388-558T02PX62SSYDQNUEUB/Screenshot%2B2023-11-02%2Bat%2B14.00.49.png Media - Blockbuster Games Failed to Grow the Market - What Next? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386529658-6BTJHSXKJR6XP1CZH1I2/Screenshot%2B2024-03-11%2Bat%2B12.28.07.jpg Media - Blockbuster Games Failed to Grow the Market - What Next? - Make it stand out Buying a game and continuing to pay for added content and cosmetics via microtransaction will be the optimal solution for most PC & console titles. source: Newzoo reports https://www.deconstructoroffun.com/blog/2024/3/4/best-practices-for-remote-teamwork monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386546735-KXRVPV1ECIDYCAAIZJ6W/Screenshot%2B2024-03-04%2Bat%2B14.07.07.png Media - 7 Best Practices for Remote Teamwork - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386549524-HCLA2ALHMDT8PXGJQPB4/image-asset.jpeg Media - 7 Best Practices for Remote Teamwork - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386551043-K446LCMIDOPZXPWTYYFS/image-asset.jpeg Media - 7 Best Practices for Remote Teamwork - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386553013-BAJHL4XJDNX6SIF2TJE3/image-asset.jpeg Media - 7 Best Practices for Remote Teamwork - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386554506-FX4ANFWZMO9VJW4UUW63/image-asset.jpeg Media - 7 Best Practices for Remote Teamwork - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386556833-ONSYRPXOW81CPOW4L7PM/image-asset.jpeg Media - 7 Best Practices for Remote Teamwork - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/1/19/47ihn8kpsoircb302dp9kr89cxtd2o monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386563263-I1PH1XI4II3SP93ZWZC4/Screenshot%2B2024-02-26%2Bat%2B13.34.16.png Media - How Mobile Gaming Could Come to an End - Make it stand out Data.ai’s State of Mobile Gaming reports is a must-read for everyone in or with mobile games. So make sure to forward it inside your company. I used it to draw many of my hypotheses. Will you arrive at the same? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386564500-NGP10H432CRF8I6NENAB/2023-update-gaming-stats-for-deconstructor-of-fun%2B%25285%2529.png Media - How Mobile Gaming Could Come to an End - Make it stand out The market returned to growth. Yet the size of the market in terms of revenue is smaller than in 2021. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386565903-YWCXD4H4IFVMMXM0Y0KZ/Screenshot%2B2024-01-19%2Bat%2B7.12.10.png Media - How Mobile Gaming Could Come to an End - Make it stand out The most mature markets are showing decline in downloads. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386567593-OOTE7AXK51V6T3NPLJ3A/Screenshot%2B2024-01-19%2Bat%2B9.34.16.png Media - How Mobile Gaming Could Come to an End - Make it stand out At the Istanbul Gaming Summit, 23 Google’s Alpagut Cilingir presented, among others, the portion of ad revenue per genre. Watch the full presentation and mark your calendar for the 7th of March for the Think Games Istanbul event that will also be streamed. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386569908-UP9WKW9KHVAREP4WXHBL/Screenshot%2B2024-01-19%2Bat%2B9.32.28.png Media - How Mobile Gaming Could Come to an End - Make it stand out Webshops are rapidly becoming a meaningful source of revenue. According to our sources (management of top-grossing franchises), up to half of the revenue of a game can these days come through a webshop. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386571012-9GVK95HTBUH7QJVK5H8A/2023-update-gaming-stats-for-deconstructor-of-fun%2B%25283%2529.png Media - How Mobile Gaming Could Come to an End - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386572177-3C9TLD0BL0ZP8669GQ4H/2023-update-gaming-stats-for-deconstructor-of-fun%2B%25282%2529.png Media - How Mobile Gaming Could Come to an End - Make it stand out There are less games in the App Store than there was 10 years ago. And less new games are launched since the in-app purchases became possible. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386573529-YRNYM1DHZYPGLAG41O0I/1708083439833.jpeg Media - How Mobile Gaming Could Come to an End - Make it stand out Gaming is a logical cost efficient choice for most entertainment per dollar. Here’s what’s missing from the list: social media and streaming. Time spent on YouTube, TikTok, Instagram, Snap, and Twitch has grown exponentially and is eating away from other sources of entertainment. Gaming included. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386574809-Z85TJV5F1THIVFJ70X04/Screenshot%2B2024-01-19%2Bat%2B11.49.09.png Media - How Mobile Gaming Could Come to an End - Make it stand out With the current speed, apps will be the dominant source of revenue on mobile, not games as it was since the inception of the app stores. Source: Data.ai https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386576022-5NP9FN7KK60ILSJDHAJ7/apps%2Bvs%2Bgames.jpeg Media - How Mobile Gaming Could Come to an End - Make it stand out As the consumer’s disposable inccome decreases, so does spending on games. Yet app revenues keep on climbing showing no elasticity of demand. Source: Data.ai State of the Industry Report https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386578125-W5U1GMP7XOHOUXD1YG4F/image-asset.jpg Media - How Mobile Gaming Could Come to an End - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/2/19/the-uncomfortably-comfortable-supercell-talk monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386587864-82W37DU8KJANT8WNJIPG/Screenshot%2B2024-02-19%2Bat%2B10.50.56.png Media - The Uncomfortably Comfortable Supercell Talk - Make it stand out Supercell’s revenue (black) and profits (red) are very impressive for a company with just few hundred people. Nevertheless, the company has seen a decline year 6 times out of last 7 years. (image: Helsingin Sanomat) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386590856-Y12JWGY9LIZXTB3XG7GR/Screenshot%2B2024-02-19%2Bat%2B10.53.37.png Media - The Uncomfortably Comfortable Supercell Talk - Make it stand out Supercell’s leadership team Hayato Sekiguchi (COO), Frida Johansson (1/2 Chief People Officer), Sara Jansson Bach (Head of Live Games), Fernanda Romano (CMO), Ilkka Paananen (CEO), Lesley Mansford (1/2 Chief People Officer), Janne Snellman (CFO). Source: Supercell https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386593555-DYA3U0TZTWSUY72DQDDM/Screenshot%2B2024-02-19%2Bat%2B10.59.08.png Media - The Uncomfortably Comfortable Supercell Talk - Make it stand out At the Supercell all-hands when the CEO was presenting the changes. (source: Supercell) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386595606-KCS4LGA3W50OL7AVLFND/image-asset.jpeg Media - The Uncomfortably Comfortable Supercell Talk - Make it stand out Supercell’s approach to new game development makes us worried… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386597333-SNR5MW8H1HUMQQ5ANLUC/image-asset.jpeg Media - The Uncomfortably Comfortable Supercell Talk - Make it stand out Supercell’s new strategy is very much influenced the startup world. https://www.deconstructoroffun.com/blog/2024/2/11/brawl-stars-to-the-moon monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386605665-YQP94LZRPTIISKAA0E0J/Graph1.jpg Media - Brawl Stars, to the moon! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386607612-QN31THS0IHQURN351BY1/Screenshot%2B2024-02-11%2Bat%2B20.21.20.png Media - Brawl Stars, to the moon! - Make it stand out Tweets from Frank Keienburg, the GM of Brawl Stars https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386608909-ZVYZ2DMJQK8FRNHUU20P/Graph2.png Media - Brawl Stars, to the moon! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386611650-VXKTS7KDXEM6ONSEB6HX/The%2BBrawl%2BPass%2Bwith%2Bmultiple%2Bpurchase%2Boptions.png Media - Brawl Stars, to the moon! - Make it stand out The Brawl Pass with multiple purchase options https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386614508-7T22Y2CIBP8F3LPTCV30/Year%2Bof%2Bthe%2Bdragon.png Media - Brawl Stars, to the moon! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386616866-1J09UWCZM91EZF3M2R9V/Unlock%2Bany%2Bbrawler.png Media - Brawl Stars, to the moon! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386618462-816O34VY4NALTF7J1BTB/Starr%2BToon%2Bstudios.png Media - Brawl Stars, to the moon! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386620119-F6WLF54KJJNQVXMTEUSF/comparison%2Bimage%2Bof%2Binfinite%2Brewards.png Media - Brawl Stars, to the moon! - Make it stand out User @colonbrace on X posted this comparison image of infinite rewards https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386622439-XC0KPBR9SJMIBMFKWKWH/Players%2Bunlock%2BHypercharges%2Bat%2Bbrawler%2Bprogression%2Blevel%2B11.png Media - Brawl Stars, to the moon! - Make it stand out Players unlock Hypercharges at brawler progression level 11. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386624730-7JEZJAJI5ZMS7SUQLOR8/Many%2Bof%2Bthe%2Bnewer%2Band%2Bover%2Btuned%2BBrawlers%2Bgot%2Btheir%2BHypercharges%2Bin%2BDecember%2Bof%2B2023.png Media - Brawl Stars, to the moon! - Make it stand out Many of the newer and over tuned Brawlers got their Hypercharges in December of 2023 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386626965-JMC3M2JINB8188XIKLC4/CCTV%2BPoco%2B1.png Media - Brawl Stars, to the moon! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386629165-CCGFGEPFVYJ3M3ZXT7O0/CCTV%2BPoco%2B2.png Media - Brawl Stars, to the moon! - Make it stand out CCTV Poco skin tiered IAP offer https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386631916-CN5VSD3465YMWWWA89RC/Larry%2B%2526%2BLawrie%2B1.png Media - Brawl Stars, to the moon! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386634470-5L0VX3ICB7G30XH6S8KZ/Larry%2B%2526%2BLawrie%2B2.png Media - Brawl Stars, to the moon! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386636577-I2KKLZ0543QKZLN2Q4H3/Screenshot%2B2024-02-11%2Bat%2B20.34.43.png Media - Brawl Stars, to the moon! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386638692-AAGU2734MR003S70ZNM2/Screenshot%2B2024-02-11%2Bat%2B20.36.56.png Media - Brawl Stars, to the moon! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386640563-8BR911WIWFVL4YDBOZKU/Screenshot%2B2024-02-11%2Bat%2B20.38.44.png Media - Brawl Stars, to the moon! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386643178-NSYPBMRKNAGVEY7T9VSY/game%2Bmodes.png Media - Brawl Stars, to the moon! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386645492-16WNPB8TF83KZ99U2EYD/Screenshot%2B2024-02-11%2Bat%2B20.42.22.png Media - Brawl Stars, to the moon! - Make it stand out The three key placements where players can see their win streak https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386647689-NHHI1OEHZYSTZLZDMUXD/Brawl%2BTogether.png Media - Brawl Stars, to the moon! - Make it stand out The Brawl Together community event progression board, which is buried inside of the news feature https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386649802-9SKL9CNARMBM89EQ7CNL/New%2Bsocially%2Bfocused%2Bquest%2Btypes.png Media - Brawl Stars, to the moon! - Make it stand out New socially focused quest types https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386651342-9GAIV1606LELAZWGNC1E/shop1.jpg Media - Brawl Stars, to the moon! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386652845-51NI7434DRL62PNIVM6Y/shop2.jpg Media - Brawl Stars, to the moon! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386654574-2Z8SN44BE4LDJINJF1KD/Screenshot%2B2024-02-11%2Bat%2B20.51.27.png Media - Brawl Stars, to the moon! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386656775-IUYUVPIP2JW61URH2V72/Where%2Bhave%2Ball%2Bthe%2Bquests%2Bgone.png Media - Brawl Stars, to the moon! - Make it stand out Where have all the quests gone? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386658674-9WNPL5GEZIP2A229LQIR/Legendary.png Media - Brawl Stars, to the moon! - Make it stand out A legendary Starr Drop gacha pull pre opening graphic https://www.deconstructoroffun.com/blog/2023/12/17/incepting-the-2023-predictions monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386665877-B32H4303PCQTECAQ0WHS/WebShop_PressRelease_1200x627_3.jpg Media - The Audit of Our 2023 Predictions - Make it stand out Webshops, enabled by companies like Xsolla, have had a breakthrough year. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386668062-61VAXWP0NGO1BHTFFJHT/Screenshot%2B2023-12-17%2Bat%2B8.13.35.png Media - The Audit of Our 2023 Predictions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386670412-YCKV9WY6O1Y40NF2YREK/Screenshot%2B2023-12-17%2Bat%2B8.12.49.png Media - The Audit of Our 2023 Predictions - Make it stand out illustraion: VIP+ https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386672262-897GJIVIFOP8TLOCS2P3/image-asset.jpeg Media - The Audit of Our 2023 Predictions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386673518-RE5DTYFE4EJWV14NGP1R/Screenshot%2B2023-12-17%2Bat%2B8.09.30.png Media - The Audit of Our 2023 Predictions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386675384-YJPP2OK37FQ4TF2JYJTS/image-asset.jpeg Media - The Audit of Our 2023 Predictions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386677313-W2XKM3CBCXPGGNRP6WFY/image-asset.jpeg Media - The Audit of Our 2023 Predictions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/1/29/7-ways-to-drastically-improve-your-liveops-learning-from-clockmaker monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386686709-PBYR13NHTQ8KSQVIZ25C/graph.png Media - 7 Ways to Drastically Improve Your LiveOps: Learning from Clockmaker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386688071-CN5OE4F4UPCQIB89PQ6I/schedule.png Media - 7 Ways to Drastically Improve Your LiveOps: Learning from Clockmaker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386689393-JGTU7PKH1LMSX6OQBD9P/reuse.png Media - 7 Ways to Drastically Improve Your LiveOps: Learning from Clockmaker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386692063-U7KOSXR9WWMKLFHSBZ89/illusion.png Media - 7 Ways to Drastically Improve Your LiveOps: Learning from Clockmaker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386693378-C132DPE0SXC4XHKXT52Y/jewelry.png Media - 7 Ways to Drastically Improve Your LiveOps: Learning from Clockmaker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386696337-LIM01JDGN16U8S07G7MD/puzzle%2Bevent.png Media - 7 Ways to Drastically Improve Your LiveOps: Learning from Clockmaker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386698019-UINDXOEM6FAJOV31BKLX/express%2Bevent.png Media - 7 Ways to Drastically Improve Your LiveOps: Learning from Clockmaker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386699629-H5JQQUZDFCTN9Q35CGL1/Screenshot%2B2024-01-29%2Bat%2B13.02.35.png Media - 7 Ways to Drastically Improve Your LiveOps: Learning from Clockmaker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386701442-DLX713DNZ2FB77JEBYDU/photographer.png Media - 7 Ways to Drastically Improve Your LiveOps: Learning from Clockmaker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386702836-JLX0OIFAUWYMCRPGTCXL/narrative.png Media - 7 Ways to Drastically Improve Your LiveOps: Learning from Clockmaker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386705013-OTTQGYFXYL8IMAD5QG17/tournament.png Media - 7 Ways to Drastically Improve Your LiveOps: Learning from Clockmaker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386707180-C6JW5C9W1ACGA4Y6CABC/feedbakc.png Media - 7 Ways to Drastically Improve Your LiveOps: Learning from Clockmaker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386709745-FFR9WCWOVVNVALZJG2DS/last%2Bone.png Media - 7 Ways to Drastically Improve Your LiveOps: Learning from Clockmaker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/1/22/learn-from-social-casinos-player-centric-approach monthly 0.5 2026-02-18 https://www.deconstructoroffun.com/blog/2024/1/15/elena-grigorian-on-mygames-strengths-challenges-and-future monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386727464-30DTJVPN9CK3CSBUTRGQ/SWOT.png Media - Elena Grigorian on My.Games: Strengths, Challenges, and Future - Make it stand out Elena mentions the huge business diversification aspect, considering it both a strength and a weakness of My.Games. https://www.deconstructoroffun.com/blog/2024/1/11/the-golden-twig-awards-2023 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386734729-6ZQV8ZYNHVY1MRX0QRQZ/Talk.png Media - The Golden Twig Awards 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386736041-PQNNGII0FGKNPZ248CNP/Correction.png Media - The Golden Twig Awards 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386737258-LNNY9TXSZ2LJYMU8BCJ7/Damage.png Media - The Golden Twig Awards 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386738566-3I6R541JZDNG78X64ST1/Most%2Bdisappointing%2Bgame.png Media - The Golden Twig Awards 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386739922-2Y07B8LYBLFC71ECUUP6/Mice%2Bnuts.png Media - The Golden Twig Awards 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386741286-V5E13RFW7TMARIUWM3H9/Sceptical.png Media - The Golden Twig Awards 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386742578-818UWM6FU5X6NHXIOK8U/Brilliant%2Bmove.png Media - The Golden Twig Awards 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386743937-GYM2MHE6OKZXJ5OPEPT8/Crushed%2Bit.png Media - The Golden Twig Awards 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386745296-4CI4CFSL2BB84BJTP0HM/Layoffs.png Media - The Golden Twig Awards 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386746612-2LVGFRNE64HC43BGB6XG/Annuals.png Media - The Golden Twig Awards 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2024/1/7/clash-mini-faces-their-make-it-or-break-it-moment monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386753058-HH6KZA9OB3SG3MI1179C/Supercell%2BLinkedIn.jpg Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386754161-DVZ64FZQUFG9IN6PDZCK/Revenue%2Bper%2BDownload%2Bsince%2Blaunch.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out In May 2023, the Revenue Per Download (RPD) was looking flat back in key territories, meaning that the game was not generating recurrent revenue from its users. Source: data.ai https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386755648-LDG9WR1QSXVXVHKS69EC/Key%2BUpdates.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out The last 2 updates mark a breaking point versus the previous ones, replacing a lot of past additions and focusing on big changes in core gameplay and progression systems. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386756871-I7QS2BRLRU5Y6UGBJAYQ/Units%2Bafter%2Bdeployed.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out The July 2023 Update removed the ability to reposition units after the turn they’re deployed, and the latest update (Dec 2023) has added the ability to reposition the Hero once. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386758155-4OUH3V0B4KTXFZUEAR8A/Classes%2Bgrant%2Bpowerful%2Bbonuses.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out Classes grant powerful bonuses when a player deploys units that belong to the same class. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386759484-VMUURS8PGEZ0NV70SG49/units%2Bdo%2Bnot%2Bupgrade%2Boutside%2Bof%2Bthe%2Bmatch.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out After the latest update, units do not upgrade outside of the match. This removes the handicap on newly acquired units, meaning that a deck can be built around them right away. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386760859-UDKGE1BN2X6VBQJKLHH4/Hero%2Bpromotion.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out During the match, players can only choose one Hero Promotion. Promotions are unlocked by raising Collector Level. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386762133-55Z4FB2T0GXOQE49YP02/Draft%2Brules.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out In draft rules, at the beginning of every turn the player chooses one unit to be added to their deck, from a random selection. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386763367-J6M1HSZGDFJE8VVOZ384/Magic%2BTiles.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386764703-U4UH864UZ9VBETNF39OB/Clans.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386765967-NGF5P45X1FXXXBNV7TM0/%25E2%2580%2598Unit%2Bacquisition%2Band%2Bupgrade%25E2%2580%2599%2Bloop.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out ‘Unit acquisition and upgrade’ loop in Clash Mini 2.0. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386767302-5X1W2CB5QKBS7SFIBOSX/Rarity%2Bunlock.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out For those familiar with Marvel Snap, the ‘rarity unlock’ is the equivalent of their card pools, which also progressively become available once players reach a certain Collector Level. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386768523-6Z6DRXNKSATW1K36KTS0/Example.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out Example: The Hog Rider special loot box, which should be the default way to get the loot box exclusive unit, only gives a 1.05% chance to get it. This means players will get worthless gold over and over… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386769713-79QSBVMXSIT96RJD2FZ4/Not%2Bthe%2Bbest%2Bdeal.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out It only takes 80 Gold Keys (around $56) to get a guaranteed Hog Rider. Not the best deal. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386770866-KMAXGGNOTHTQET541XVK/Fragments.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out Players use regular fragments (blue) when they lack character specific fragments. However, blue fragments are common, rendering worthless the character-specific ones. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386772231-IYXWT3CUANPHGOKYPWBO/Barbarian%2BKing.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386773759-CGS150PQRCDUAQQ6S8WB/Pass%2BProgression.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386775138-OJGYRTAXI8K36FK70VAB/Rewards.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386776354-JMO056RV1JON3L5OCNK0/Victory%2Blap.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out After a few matches, players often need to do a victory lap over 3-4 menus, collecting rewards from quests. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386777591-CFIP6BOV4IXESIYM923J/Top%2Bimage.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386778792-ATXXX9GLRG17T3HLUAIZ/Bottom%2Bimage.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386780150-SSERPR5HFIERREWI76D4/Sections.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386781468-OOE1O6STL5T1KM5V8WP1/Emote%2Bgallery%2Breward%2Bbar%2Bprogress.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386782802-VSLSB2SJ4KBKEGGB64DJ/Skin%2Bseries.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386784319-3SYU7P5N3ACE7FJDOXI7/Previously.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386785670-XSWV5519QHWUNTLBGHLR/Downloads%2Band%2Brevenue%2BCanada.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out In Canada, the update brought a modest boost in both downloads and revenue, which seems to have stabilized into a new higher point. Source: Data.ai https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386786813-NV3S7QYBH7L95FI5YZGR/Downloads%2Band%2Brevenue%2BHK.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out In Hong Kong, revenue also seems to have stabilized at a higher point than before. Source: Data.ai https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386788155-56JF02YUQZR1K1MN6XW2/Daily%2BRevenue.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out Clash Mini is still trying to catch up to TFT, while to be Supercell-worthy it should be surpassing it by far. Source: Data.ai https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386789503-9M356760DG77QQL49JHC/RPD.png Media - Clash Mini Faces the Make it or Break it Moment - Make it stand out The RPD of Clash Mini since the release of the update is not showing explosive growth of Clash Royale or Marvel Snap, and in fact seems to be flat/decreasing. Source: Data.ai https://www.deconstructoroffun.com/blog/2023/12/18/gta-vi-looks-great-but-online-its-the-real-topic-opinion monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386821144-DLXJAMU4ZALTZ9Z0EOJO/Top%2B5%2BCategories.png Media - GTA VI Looks Great, but Online It’s the Real Topic (Opinion) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2023/12/10/how-to-grow-a-startup-from-5-to-100-people monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386827766-2QAQUEY0GGSH16UPTNZ5/image-asset.jpeg Media - The 5 Characteristics of Successful (and Less Successful) Founders - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386829408-VG786CJ8PJTWYKKMK2WZ/image-asset.jpeg Media - The 5 Characteristics of Successful (and Less Successful) Founders - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2023/12/1/tile-busters-leaving-the-reddest-ocean-to-find-a-blue-spot monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386836131-N74Z0QRCZ8YJ2H35AH7U/Screenshot%2B2023-12-01%2Bat%2B21.58.24.png Media - Tile Busters: Leaving The Reddest Ocean To Find A Blue Spot - Make it stand out Royal Riches was not shying away from looking too much like Coin Master even with its store images… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386838442-3UCRH9V85L5ATNSQP3FV/Screenshot%2B2023-12-01%2Bat%2B22.06.17.png Media - Tile Busters: Leaving The Reddest Ocean To Find A Blue Spot - Make it stand out The metagame from Coin Master (left), Royal Riches (middle), and Tile Busters (right). Spyke Games is playing it safe and getting results. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386840235-HO6P5N7PBIJFHUGPSGS9/unnamed%2B%25281%2529.png Media - Tile Busters: Leaving The Reddest Ocean To Find A Blue Spot - Make it stand out Do you lack depth in your puzzle levels? Just slap some obstacles! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386842262-P2T4MFB0AXZE367GUGAA/Screenshot%2B2023-12-01%2Bat%2B22.12.44.png Media - Tile Busters: Leaving The Reddest Ocean To Find A Blue Spot - Make it stand out The use of the “Chain” obstacle in Tile Busters (left) and Gardenscapes (right). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386849119-Q3Z85KSHKUJ3S8TIF6HJ/new%2Bgif.gif Media - Tile Busters: Leaving The Reddest Ocean To Find A Blue Spot - Make it stand out The use of the “Frog” obstacle in Tile Busters (left) and Harry Potter: Puzzles & Spells (right). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386850356-E9X4CLIVAGI6890CLRKA/unnamed%2B%25282%2529.png Media - Tile Busters: Leaving The Reddest Ocean To Find A Blue Spot - Make it stand out The IAP revenue performance of Tile Busters and Zen Match since the beginning of the year. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386851524-QS6L156C47DZQU0L26TD/unnamed%2B%25283%2529.png Media - Tile Busters: Leaving The Reddest Ocean To Find A Blue Spot - Make it stand out IAP revenue performance of Tile Busters since March 2023. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386852699-LAIQYUAJE8HXRBKVKUS2/Screenshot%2B2023-12-01%2Bat%2B22.36.13.png Media - Tile Busters: Leaving The Reddest Ocean To Find A Blue Spot - Make it stand out Download performance of Tile Busters during the last year. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386855253-XBP79EJCDQON8TJAHXN8/Screenshot%2B2023-12-01%2Bat%2B22.39.22.png Media - Tile Busters: Leaving The Reddest Ocean To Find A Blue Spot - Make it stand out Tile Busters (right) dwarves Royal Match (left) when it comes to the variety of live events. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386857567-SLC11NCJGW822XY3NWOY/Screenshot%2B2023-12-01%2Bat%2B22.43.32.png Media - Tile Busters: Leaving The Reddest Ocean To Find A Blue Spot - Make it stand out How Tile Busters normally looks (left) vs. its Halloween costume (right). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386859006-XO6HRZ14UYU8OB2JPZ6R/unnamed%2B%25284%2529.png Media - Tile Busters: Leaving The Reddest Ocean To Find A Blue Spot - Make it stand out Pay 60 coins to earn 100 if you’re good enough. https://www.deconstructoroffun.com/blog/2023/11/27/product-marketing-101 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386866011-TXHAHUHCEPZ3D6780IIE/feature_image_geeklab.png Media - Product Marketing Management for Games - Make it stand out Geeklab empowers product marketers by providing the tools needed to gain profound insights into their market, refine strategies, and gather the data required for high-precision marketing manoeuvres. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386867810-3LXD1N4VB4ERBFW8M3ZS/image-asset.jpeg Media - Product Marketing Management for Games - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2023/11/2/console-gamings-triple-threat monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386874589-KRBXAA005A5152DYZQF1/Screenshot%2B2023-11-02%2Bat%2B12.47.47.png Media - Console Gaming’s Triple Threat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386876388-ML0TQSLW1UDV5AMTFAZA/gt6.jpeg Media - Console Gaming’s Triple Threat - Make it stand out Grand Theft Auto 6 has reportedly have a staggering budget of $2 Billion making it the most expensive game of all times. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386878013-GBTMQSEGWCA85KNLTXSL/gaas.jpeg Media - Console Gaming’s Triple Threat - Make it stand out Warframe, Destiny, Fortnite, Rainbox Six, and many more have shown that console players enjoy games as a service or free-to-play games as we know them. The question is, what happens when more of these games are launched while the existing ones keep their players? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386879119-S4VRZEVPVOPXYWQ8W9CI/Screenshot%2B2023-11-02%2Bat%2B14.00.49.png Media - Console Gaming’s Triple Threat - Make it stand out Subscriptions have been essential part of consoles as they were mandatory for playing games online. But Microsoft has taken the battle to the new, arguably unsustainable, hights. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386880820-YZEAYKNA1F09CQNPTNKF/image-asset.jpg Media - Console Gaming’s Triple Threat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2023/11/13/7-x-game-industry-truths-with-chris-hewish-president-of-xsolla monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386889386-7OZJ54A94M3O3H055OJY/image-asset.jpeg Media - 7 x Game Industry Truths with Chris Hewish, President of Xsolla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386890452-IJPKVECQOWBZQOW4X6RW/Screenshot%2B2023-11-02%2Bat%2B14.00.49.png Media - 7 x Game Industry Truths with Chris Hewish, President of Xsolla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386893478-XBIFLY1RJQ65NR869RJV/Screenshot%2B2023-11-13%2Bat%2B12.55.47.png Media - 7 x Game Industry Truths with Chris Hewish, President of Xsolla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2023/11/5/mergers-and-acquisitions-master-class-chris-petrovic-teaches-acquiring-great-gaming-companies monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386899890-ZHHZC1OABUKP4OR43OVP/image-asset.jpeg Media - M&amp;A Master Class: Chris Petrovic Teaches Acquiring Great Gaming Companies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386902389-6KTTEF9LN1DTQIBN4554/image-asset.jpeg Media - M&amp;A Master Class: Chris Petrovic Teaches Acquiring Great Gaming Companies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386904450-MZ1ZNILKI9O6S8FUZJKO/image-asset.jpeg Media - M&amp;A Master Class: Chris Petrovic Teaches Acquiring Great Gaming Companies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386905705-CEA1GHJJYL6EYKK84JN6/image-asset.jpeg Media - M&amp;A Master Class: Chris Petrovic Teaches Acquiring Great Gaming Companies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386907627-BHWTZTCO1RCX9DC4TEHF/image-asset.jpeg Media - M&amp;A Master Class: Chris Petrovic Teaches Acquiring Great Gaming Companies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2023/10/29/deconstructing-warcraft-rumble monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386916307-04LTDIYPLNC9RZBHIOAS/Screenshot%2B2023-11-08%2Bat%2B20.44.54.png Media - Warcraft Rumble - the ULTIMATE Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386917580-DNGZTALPP963NAFWQZ22/Screenshot%2B2023-11-08%2Bat%2B20.46.13.png Media - Warcraft Rumble - the ULTIMATE Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386919119-KSDW642VALE46SWFE0YI/image24.png Media - Warcraft Rumble - the ULTIMATE Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386920847-62PH8L8E527HYMYAT2I2/image2.png Media - Warcraft Rumble - the ULTIMATE Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386924812-BR58PPYR58FV8V58S602/image16.png Media - Warcraft Rumble - the ULTIMATE Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386929011-XONU4CPK7CHYR0DKLR9M/image15.png Media - Warcraft Rumble - the ULTIMATE Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386934034-IO0EJNCM6QSFE85J5KGJ/image20.png Media - Warcraft Rumble - the ULTIMATE Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386938129-OMCGRS7DL85J0WCLRG4J/image34.png Media - Warcraft Rumble - the ULTIMATE Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386941172-USLGD3SYP225C3FP558F/image5.png Media - Warcraft Rumble - the ULTIMATE Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386944455-ZLUR33TB7G3BDUS9SNQI/image37.png Media - Warcraft Rumble - the ULTIMATE Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386945971-I955IJDIPT04ZAW6OT6X/image38.png Media - Warcraft Rumble - the ULTIMATE Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386949943-KCR5YNLJR6SWJXL5J662/image1.png Media - Warcraft Rumble - the ULTIMATE Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386953052-0UOIGNRX6WSVJP7I4157/image17.png Media - Warcraft Rumble - the ULTIMATE Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386954877-DOKZ7G6GNEX3Z8JTGGSL/image25.png Media - Warcraft Rumble - the ULTIMATE Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386958124-UPJR1HVOPK7QYDCSEIEA/image12.png Media - Warcraft Rumble - the ULTIMATE Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386961887-A3BMOOMTXS6TECIMOZ50/image39.png Media - Warcraft Rumble - the ULTIMATE Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386963776-UC98HX1ML0NIJPFDV3R2/image26.png Media - Warcraft Rumble - the ULTIMATE Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386966714-Q6OXQ1YIHKUSGFVM8HI6/image40.png Media - Warcraft Rumble - the ULTIMATE Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386968497-7QYMIF497XO0X1BO62E5/image6.png Media - Warcraft Rumble - the ULTIMATE Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386970284-YUNI5FHIMSHNZJWHBMWM/image25.png Media - Warcraft Rumble - the ULTIMATE Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771386973609-M5G6FYWHJZ3WLBUAD9LI/image29.png Media - 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Warcraft Rumble - the ULTIMATE Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387023431-P3VBL9UBKTWP9MRKRE1P/image9.png Media - Warcraft Rumble - the ULTIMATE Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2023/10/30/lessons-from-a-retired-ceo monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387039861-834R6P8P8B0OOCGU95JL/image-asset.jpeg Media - Diary of a (retired) CEO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387041552-LFPV2UGBDCL3DGHZL1SU/image-asset.jpeg Media - Diary of a (retired) CEO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2023/10/22/deconstructing-merge-garden monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387051275-1IAYL9SJPPU7BLHKX53I/Screenshot%2B2023-10-23%2Bat%2B12.02.25.png Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Futureplay, the developer behind Merge Garden, was acquired by Plarium in August of 2021. Given that the acquisition was announced then, it is probable that they were working on the deal between 6 to three months prior. As the game’s revenue declined, Futureplay nor Plarium didn’t abandon it but kept making drastic improvements that eventually got the game back on the growth track and above. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387052568-R4UQLURY1GFG77PJPBKT/image22.png Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387055110-GCC0DNZYVZEX2GO7GYZW/image5.png Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387057678-7U75QTDFGTF9ZW17R8IO/image8.png Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387059997-TO33SFDJB1WWDVMT5TM9/image3.png Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out The core gameplay was true and tested Match-3 puzzle while the meta game was merge inspired. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387061734-NLRLLFMWQK1XNCIMV9V4/image27.png Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387063014-UYIEBI0GJAA33UZXHAA9/image15.png Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387064216-1NOBVPEEMX0YJHCNSAXW/image13.png Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387067077-418DGIHXT3DZY0P5Z7RM/image26.png Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out It looks like the new mansion was inspired by Tactile’s Lily's Garden https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387069784-Y1XSFXPNTA9M17JU7DGS/image29.png Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387071120-2X50Y4FHVP3DLGPCAHEF/image21.jpg Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387072548-YYYCRE3HOSJUSE1MHWT5/image11.jpg Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387075133-N32S348DA4E9JUZVX0X5/image25.png Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387079109-3FCZU8XJ86KDUYX4F8ZM/image18.png Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387081276-E2LYFGALEE04UZ843WGT/image3.png Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387083744-JJI7DT3Y65J144RD0FVU/image28.png Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387086421-6W3EQMJRTFEZ0Z8Z9025/image6.png Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387089446-ZD5V2WBSC3U257BMZP5G/image9.png Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387090759-C5TRGITY3JPTYH4VTHUA/image11.jpg Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387092065-DP231FB3LDQP4O5A2ZTC/image16.png Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387093637-FIMIF8VSJYXV4Y8GP10F/Asset%2B1%2B%25281%2529.png Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387096124-MXWR8TWTNPEHNEOIDIXM/image14.png Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387098699-YTCXN15XI35XTV6EKUGQ/image12.png Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387100041-ONBX8GHPDX6LYWIOIKDX/image24.jpg Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387102604-FNFUOLBMY75VJPFFPW1O/image10.png Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387104713-9UTGITPBNVBOSHTHQ24W/image19.png Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387107237-09C2409I894KJXXF6XQX/image20.png Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387109578-02VELLGY1M6BBBK5WZXL/image2.png Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387110901-JCRSNRLJ4NRVCR8ZELQ9/image17.png Media - How To Overcome Post-Launch Slump - The Case of Merge Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2023/10/15/zen-match-how-a-first-mover-falls-behind monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387117838-V9G8B8QTGTTV0EBAHUHF/image1.png Media - The Zen Match Case: How a First Mover Fell Behind - Make it stand out Zen Match revenue trend until the Moon Active acquisition. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387120942-5RF59D8G1XEZTU2WQWS7/Screenshot%2B2023-10-15%2Bat%2B10.38.06%2BAM.png Media - The Zen Match Case: How a First Mover Fell Behind - Make it stand out A classical Mahjong Solitaire level (left) vs. a classical Tile Match level (right) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387123693-W9TAD6S3DTHJTW6LYKT3/Screenshot%2B2023-10-15%2Bat%2B10.22.30%2BAM.png Media - The Zen Match Case: How a First Mover Fell Behind - Make it stand out Zen Match getting players in the zone. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387125535-DSRB3CY2NU0LEXDOM9DB/image8.png Media - The Zen Match Case: How a First Mover Fell Behind - Make it stand out Look at all the hidden tiles and the blind guesses the player has to make… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387128056-ZAP6HW8HAZS9HF0K4I79/image7.gif Media - The Zen Match Case: How a First Mover Fell Behind - Make it stand out The first room being colorized in Zen Match. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387129456-Q4YRS7IBZTPZOLJ1PDFT/Screenshot%2B2023-10-15%2Bat%2B7.48.58%2BPM.png Media - The Zen Match Case: How a First Mover Fell Behind - Make it stand out Worldwide download trend for IOS and Android since launch. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387130891-I8J561JOSV781CX0JAYV/Screenshot%2B2023-10-15%2Bat%2B7.48.13%2BPM.png Media - The Zen Match Case: How a First Mover Fell Behind - Make it stand out Worldwide RPD trend for IOS and Android since launch. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387132430-OLFWLLATJPSGHU30CJ46/Screenshot%2B2023-10-15%2Bat%2B7.48.06%2BPM.png Media - The Zen Match Case: How a First Mover Fell Behind - Make it stand out Revenue trend of the top 4 Tile Match games since the beginning of the year. https://www.deconstructoroffun.com/blog/2023/10/7/the-art-of-hiring-lessons-from-a16z-games-talent-expert monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387139782-H7YCBHGWN6ER5C28NZ12/image-asset.jpeg Media - The Art of Hiring: Lessons from a True Talent Expert - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387142274-20HBZLER8T0DV3YDK4WV/image-asset.jpeg Media - The Art of Hiring: Lessons from a True Talent Expert - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387143997-T3FI42TVQ4AB4PBUBDSE/image-asset.jpeg Media - The Art of Hiring: Lessons from a True Talent Expert - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2023/9/30/tile-match-the-new-match-3-or-the-new-merge monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387151301-ISKCOLSK2JE0YX9X3UY8/image11.png Media - Tile Match: The new Match-3 or the new Merge? - Make it stand out Top Merge games over the last 52 weeks, iOS & Android, Worldwide. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387152585-80R6LWK58IOJFHFH27N2/image1.png Media - Tile Match: The new Match-3 or the new Merge? - Make it stand out Top Match-3 games over the last 52 weeks, iOS & Android, Worldwide. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387153906-63D2AXSJDLGHNN9UHLGX/image2.png Media - Tile Match: The new Match-3 or the new Merge? - Make it stand out A screenshot from Tile Busters displaying a typical Tile Match level. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387155821-AZ51KZ1ZA3NKML1P4427/Screenshot%2B2023-09-30%2B123628.png Media - Tile Match: The new Match-3 or the new Merge? - Make it stand out Match 3D (left) wants you to match everything and Triple Match 3D (right) wants you to match the level items. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387158426-USPX752W9CO14ODD0T6H/Screenshot%2B2023-09-30%2B123743.png Media - Tile Match: The new Match-3 or the new Merge? - Make it stand out A screenshot from Mahjong Club showing a typical level for a Mahjong Solitaire game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387163019-5NV5X4VQWNLWUMA4HYKD/image6.png Media - Tile Match: The new Match-3 or the new Merge? - Make it stand out Top Mahjong Solitaire games over the last 52 weeks, iOS & Android, Worldwide. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387164316-EO50282V5QSYNF4TMESB/image9.png Media - Tile Match: The new Match-3 or the new Merge? - Make it stand out Top Tile Match games over the last 52 weeks, iOS & Android, Worldwide. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387165456-M48OKWHLEF41CI1D2A5N/image4.png Media - Tile Match: The new Match-3 or the new Merge? - Make it stand out Most downloaded Tile Match games over the last 52 weeks, iOS & Android, Worldwide. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387166795-FTH3A2K39XXSELO5CJPP/image10.png Media - Tile Match: The new Match-3 or the new Merge? - Make it stand out Look at the tiles as long as you’d like, you have to reveal the hidden ones at some point to beat the level. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387168031-AVXJ9C6W16KIHDZNJTZ1/image7.png Media - Tile Match: The new Match-3 or the new Merge? - Make it stand out Download trend for the most downloaded Tile Match games since the beginning of 2023. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387169258-9IQM0P1W4W2LQPTS55YM/image5.png Media - Tile Match: The new Match-3 or the new Merge? - Make it stand out Revenue trend for the top Tile Match games since the beginning of 2023. https://www.deconstructoroffun.com/blog/2023/9/19/ai-gaming-revolution-shaping-the-future-of-play monthly 0.5 2026-03-03 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387176688-927TTSTIKI2BYXODA851/image-asset.jpeg Media - AI Gaming Revolution: Shaping the Future of Play - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387178385-K8RL37278AQKJ5QH9F9H/android_feature.png Media - AI Gaming Revolution: Shaping the Future of Play - Make it stand out Picture Quiz released in July 2023, the first game by Half Moon Studios https://www.deconstructoroffun.com/blog/2023/9/19/is-it-time-to-rethink-the-game-of-the-year-award-for-mobile monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387189911-NWO7KEAI4Z0D47GB5Y3X/image8.png Media - Is it time to rethink the “Game of the Year” award for mobile? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387191946-0CIOAXCJVM2R2AOEXP4U/image6.png Media - Is it time to rethink the “Game of the Year” award for mobile? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387194178-DD0BV8ZC93A9S4IFO58I/image5.png Media - Is it time to rethink the “Game of the Year” award for mobile? - Make it stand out Source https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387196621-64ID4HGZ24O2MW4ND5FS/image10.png Media - Is it time to rethink the “Game of the Year” award for mobile? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387198830-T3XF2MXG0RFDHQR4O7K9/image1.png Media - Is it time to rethink the “Game of the Year” award for mobile? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387201405-ZCAJFIV9GIE6EVX7BSC8/image4.png Media - Is it time to rethink the “Game of the Year” award for mobile? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387202963-2UBIRY9CA0FLD9VZNXSV/image2.png Media - Is it time to rethink the “Game of the Year” award for mobile? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387204872-AH0P23NEYF6THZPALAXD/image3.png Media - Is it time to rethink the “Game of the Year” award for mobile? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2023/9/12/product-mindset-why-does-your-team-need-it-and-is-it-worth-cultivating monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387219922-QAOXVKBCGLRVPHWC3IUM/image1.png Media - Product Mindset: Why Does Your Team Need It, and Is It Worth Cultivating? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387222361-BTY8FLPM78W2PSAURS1L/image3.png Media - Product Mindset: Why Does Your Team Need It, and Is It Worth Cultivating? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2023/9/8/turkish-gaming-phenomenon-uncovered-a-conversation-with-rina-onur monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387234081-M4V63DMENHH4QUSGGHM0/Screenshot%2B2023-09-08%2Bat%2B9.43.16.png Media - Turkish Gaming Phenomenon Uncovered: A Conversation with Rina Onur - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/why-removing-loot-boxes-in-brawlstars-failed monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387360017-YXPV9EJISFG1PD450R90/Screenshot%2B2023-08-28%2Bat%2B4.55.14%2BPM.png Media - Why Removing Loot Boxes in Brawl Stars Failed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387362352-TDSTIWBLMHBEBW5L66FJ/Screenshot%2B2023-08-28%2Bat%2B4.56.47%2BPM.png Media - Why Removing Loot Boxes in Brawl Stars Failed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387364181-XMF8H9L6O7E4MYRA44YZ/Screenshot%2B2023-08-28%2Bat%2B4.58.49%2BPM.png Media - Why Removing Loot Boxes in Brawl Stars Failed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387379524-70II3I4O13LWPLEWBJ9O/Screenshot%2B2023-08-28%2Bat%2B4.59.39%2BPM.png Media - Why Removing Loot Boxes in Brawl Stars Failed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771387614147-VC9W097WW5ADPTPD9MBD/Screenshot%2B2023-08-28%2Bat%2B5.00.06%2BPM.png Media - 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(Source: https://www.aarki.com) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771388255521-QZHQU9S1EL0UP0ZVNJPH/Screenshot%2B2023-08-14%2Bat%2B1.26.22%2BPM.png Media - Chrome Valley Customs - Can a Male Audience and a Puzzle Game Be a Match? - Make it stand out Chrome Valley Customs explained by its own Marketing Lead. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389158992-0E2BXWR71WDBBD1R3R1G/Screenshot%2B2023-08-14%2Bat%2B1.27.00%2BPM.png Media - Chrome Valley Customs - Can a Male Audience and a Puzzle Game Be a Match? - Make it stand out Choosing the color of your car in Need for Speed (left) and Chrome Valley Customs (right). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389258532-UFPD48R3K3191L32QMIP/Screenshot%2B2023-08-14%2Bat%2B1.27.54%2BPM.png Media - Chrome Valley Customs - Can a Male Audience and a Puzzle Game Be a Match? - Make it stand out Crew talking in Project Makeover (left) and Chrome Valley Customs (right). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389262025-U09KF5J30AQLMIKXOBX4/Screenshot%2B2023-08-14%2Bat%2B1.28.47%2BPM.png Media - Chrome Valley Customs - Can a Male Audience and a Puzzle Game Be a Match? - Make it stand out Uncle Hank schooling us all. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389264701-AQ40OVM6WVWPATOLYHBM/Screenshot%2B2023-08-14%2Bat%2B2.05.25%2BPM.png Media - Chrome Valley Customs - Can a Male Audience and a Puzzle Game Be a Match? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389268109-P3OPU0SXEYTJGFCU9D04/Screenshot%2B2023-08-14%2Bat%2B2.05.54%2BPM.png Media - Chrome Valley Customs - Can a Male Audience and a Puzzle Game Be a Match? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389271633-YNSCV47YZSJ6KSJC5W4S/Screenshot%2B2023-08-14%2Bat%2B2.05.58%2BPM.png Media - Chrome Valley Customs - Can a Male Audience and a Puzzle Game Be a Match? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389275374-FSDEPN01P06JL4SIJN6L/Screenshot%2B2023-08-14%2Bat%2B2.07.37%2BPM.png Media - Chrome Valley Customs - Can a Male Audience and a Puzzle Game Be a Match? - Make it stand out Look how fast the collectibles are moving across the board. https://www.deconstructoroffun.com/blog/2023/8/8/co-development-an-inside-look monthly 0.5 2026-02-18 https://www.deconstructoroffun.com/blog/google-blockchain-policy monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389289316-V0I1I16X4U4DDBDFZI95/image-asset.jpeg Media - Google’s Blockchain Content Policy: Better Late than Never - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2023/7/24/mastering-remote-work-culture-conversation-with-playrix monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389296814-RE6Y5JZ8UJGES77VW5FI/Screenshot%2B2023-07-24%2Bat%2B10.44.14%2BAM.png Media - Mastering Remote Work Culture: A Conversation with Playrix - Make it stand out Worldwide net in-app purchase revenue per publisher in the last 12 months. Source: Data.ai https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389298510-91WSHDZ5JOF81BGR4MA2/Screenshot%2B2023-07-24%2Bat%2B10.44.52%2BAM.png Media - Mastering Remote Work Culture: A Conversation with Playrix - Make it stand out Playrix’s growth since 2015 is nothing short of remarkable. 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The Game Industry Has Spoken: Remote vs. Hybrid vs. On-Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389323993-DBHO9UG8RHO5EQ5HNZZC/Screenshot%2B2023-07-11%2Bat%2B10.28.21%2BAM.png Media - The Game Industry Has Spoken: Remote vs. Hybrid vs. On-Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389325781-ECI54QJJPNXS7I6HYLK3/image-asset.jpeg Media - The Game Industry Has Spoken: Remote vs. Hybrid vs. On-Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389327290-7UAHTNZK7OBRQYLRKN67/Screenshot%2B2023-07-11%2Bat%2B10.29.32%2BAM.png Media - The Game Industry Has Spoken: Remote vs. Hybrid vs. On-Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389329117-I4K7CHBE8E4OEOH9HUCR/Screenshot%2B2023-07-11%2Bat%2B10.47.11%2BAM.png Media - The Game Industry Has Spoken: Remote vs. Hybrid vs. On-Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389330806-261T4ZYSSDKPW6622ELZ/image-asset.jpeg Media - The Game Industry Has Spoken: Remote vs. Hybrid vs. On-Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389332177-0K3FQHX39BLL9HEUT0XJ/Screenshot%2B2023-07-11%2Bat%2B10.38.07%2BAM.png Media - The Game Industry Has Spoken: Remote vs. Hybrid vs. On-Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389334481-6Y0OLZW8Z1KKSONB0GT4/image-asset.jpeg Media - The Game Industry Has Spoken: Remote vs. Hybrid vs. On-Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389335866-Z0SJ0RR6L5MB58XAZTQQ/Screenshot%2B2023-07-11%2Bat%2B10.39.17%2BAM.png Media - The Game Industry Has Spoken: Remote vs. Hybrid vs. On-Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389337243-6VH961D88ETIPVZBZB5O/Screenshot%2B2023-07-11%2Bat%2B10.39.47%2BAM.png Media - The Game Industry Has Spoken: Remote vs. Hybrid vs. On-Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389338881-VHQBXQYGE1LFPXANFFMN/image-asset.jpeg Media - The Game Industry Has Spoken: Remote vs. Hybrid vs. On-Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/the-remote-work-experiment-is-over monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389347870-698BJVJFGGTPF0W3ICX2/image-asset.jpeg Media - Why Remote Workers are Increasingly Less Productive, Anxious, Depressed, and Lonely - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389349651-ZB8QTU0MMJI0YJCOP2R3/image-asset.jpeg Media - Why Remote Workers are Increasingly Less Productive, Anxious, Depressed, and Lonely - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389351300-LMYP9YXA3N8M69H13CNY/image-asset.jpeg Media - Why Remote Workers are Increasingly Less Productive, Anxious, Depressed, and Lonely - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389352955-A0UWL42E7SE4E0SZ6OVO/image-asset.jpeg Media - Why Remote Workers are Increasingly Less Productive, Anxious, Depressed, and Lonely - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/reflecting-on-year-in-blockchain-games monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389362210-DYK778J1NZQF1FC48XAJ/Screenshot%2B2023-06-26%2Bat%2B2.20.08%2BPM.png Media - Reflecting Upon the Last year in Blockchain Games - Make it stand out a16z saying “It’s still early for crypto” in 2022. They were saying the same in 2018. Wonder if they will say the same in 2026… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389363670-QSKBYMKJ34HL32BAFP4A/Screenshot%2B2023-06-26%2Bat%2B2.21.37%2BPM.png Media - Reflecting Upon the Last year in Blockchain Games - Make it stand out Do you want to learn about how blockchain games are doing at a glance? Just look at the Bitcoin price graph. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389366010-X6RPC9TZTSSSZ92V8VZP/Screenshot%2B2023-06-26%2Bat%2B2.24.48%2BPM.png Media - Reflecting Upon the Last year in Blockchain Games - Make it stand out At the end of the day, our goal as game developers is a happy and engaged player base, right? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389368846-VKXZLZ7CHWL9P8D06W7X/Screenshot%2B2023-06-26%2Bat%2B2.28.26%2BPM.png Media - Reflecting Upon the Last year in Blockchain Games - Make it stand out NFL Rivals and Cross The Ages are two successful examples of blockchain games released on the App Store. https://www.deconstructoroffun.com/blog/06/12/early-impressions-supercell-floodrush monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389378391-OWGETOJ0MKKHG5PT6LMJ/Screenshot%2B2023-06-12%2Bat%2B4.38.28%2BPM.png Media - Supercell’s Floodrush - the Preview - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389379778-5CUJVROLW6RG379XX654/Screenshot%2B2023-06-12%2Bat%2B4.39.14%2BPM.png Media - Supercell’s Floodrush - the Preview - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389381847-NVSINBBW5F9SHRCCVR8B/Screenshot%2B2023-06-12%2Bat%2B4.39.19%2BPM.png Media - Supercell’s Floodrush - the Preview - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389384251-UGKGMS1U03SA0E7L4S1L/Screenshot%2B2023-06-12%2Bat%2B4.39.23%2BPM.png Media - Supercell’s Floodrush - the Preview - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389387177-VLEJK1E3AOAVSXT61WXB/Screenshot%2B2023-06-12%2Bat%2B4.39.27%2BPM.png Media - Supercell’s Floodrush - the Preview - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2023/6/4/iteration-over-innovation monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389393474-XV1BSEU7G00MVMZKW6U9/Screenshot%252B2023-06-05%252Bat%252B12.49.39%252BPM.png Media - Iteration over Innovation? Case: Makeover Match - Make it stand out Makeover Match (left) and Royal Match (right). It looks like increasing the saturation of power ups can improve clarity even further. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389395029-O5XMDOKXAFH9CNUBJT5H/Screenshot%252B2023-06-05%252Bat%252B12.50.10%252BPM.png Media - Iteration over Innovation? Case: Makeover Match - Make it stand out Makeover Match (left) starts with the crew chit chatting while Project Makeover (right) starts with the villain creating conflict. https://www.deconstructoroffun.com/blog/2023/5/31/the-hunger-games-for-user-generated-content-case-fall-guys monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389402967-864G4N9EV9QL5H4PO38W/IMG_2855%2B%25283%2529.jpg Media - The Hunger Games for User Generated Content: Case Fall Guys - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389405091-180DXWWMV879QT1NMY6K/Screenshot%2B2023-05-31%2Bat%2B15.03.21.png Media - The Hunger Games for User Generated Content: Case Fall Guys - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389407095-LOJNS58QOFTO2GLXM8V4/Screenshot%2B2023-05-31%2Bat%2B15.03.39.png Media - The Hunger Games for User Generated Content: Case Fall Guys - Make it stand out Netease’s Eggy Party custom creator “workshop mode” has been out since launch May ‘22 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389409034-8Z7IWRVNTW30NA5QT1SV/Screenshot%2B2023-05-31%2Bat%2B15.03.51.png Media - The Hunger Games for User Generated Content: Case Fall Guys - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389410995-ZFSUB5XY1FMM3JY6NLYX/Screenshot%2B2023-05-31%2Bat%2B15.04.03.png Media - The Hunger Games for User Generated Content: Case Fall Guys - Make it stand out The main menu highlights Creator rounds that are curated and often made by employees https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389412771-6RR84RPM72PU7GZPP8XF/Screenshot%2B2023-05-31%2Bat%2B15.04.21.png Media - The Hunger Games for User Generated Content: Case Fall Guys - Make it stand out Mediatonic plans to tackle creator round surfacing next update, but many potential iterations lay in their path to personalisation https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389415026-IGMXW1MONBD6JI4SG7CX/Screenshot%2B2023-05-31%2Bat%2B15.04.36.png Media - The Hunger Games for User Generated Content: Case Fall Guys - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2023/5/23/marvel-snap-the-definitive-deconstruction monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389423263-WCK8Y51MXJV4R2WYCBEL/Screenshot%2B2023-05-23%2Bat%2B10.50.30%2BAM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389428299-DXKQK9ALCOPIZ2DYHX9J/Screenshot%2B2023-05-23%2Bat%2B10.52.23%2BAM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389433034-L0ATA0PJBQ5LKBUHQ95A/Screenshot%2B2023-05-23%2Bat%2B10.52.44%2BAM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389437036-J8GP4F03R5L6KZZJG1F6/Screenshot%2B2023-05-23%2Bat%2B10.53.13%2BAM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389438518-1QGG94WGBD48HJMF0LUM/Screenshot%2B2023-05-23%2Bat%2B10.54.09%2BAM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389442376-6UFT2KZWO24G8CAQ0DZK/Screenshot%2B2023-05-23%2Bat%2B10.54.33%2BAM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389446393-SUAOZVDV9D9IU1IT12F7/Screenshot%2B2023-05-23%2Bat%2B10.56.05%2BAM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389449669-TTA0NSKH7DELRWAKTCT5/Screenshot%2B2023-05-23%2Bat%2B10.56.52%2BAM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389452665-4C2CW7W4JXQ9UVL4M8VU/Screenshot%2B2023-05-23%2Bat%2B10.57.20%2BAM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389456310-USDF707TBK72I1QDC1QX/Screenshot%2B2023-05-23%2Bat%2B10.57.56%2BAM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389461138-REDLKBVISCEUXOMCV4FY/Screenshot%2B2023-05-23%2Bat%2B10.58.25%2BAM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389464716-FPJX0LTTOLWM9D70NTK6/Screenshot%2B2023-05-23%2Bat%2B10.59.17%2BAM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389466736-LB2POFA7YFS252DZ3Q72/Screenshot%2B2023-05-23%2Bat%2B11.00.27%2BAM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389468814-0OVHDODO4SKB866QMWRS/Screenshot%2B2023-05-23%2Bat%2B11.01.05%2BAM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389470737-PBR74RZEOL0U43ZGU1C4/Screenshot%2B2023-05-23%2Bat%2B11.02.00%2BAM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389473002-FD4Q0JRWI8ONSLY6GETE/Screenshot%2B2023-05-23%2Bat%2B2.11.15%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389475655-4CQXEDJK8K308NWYFZVJ/Screenshot%2B2023-05-23%2Bat%2B2.12.24%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389479472-HYFGQCEO3751DUQTRCCB/Screenshot%2B2023-05-23%2Bat%2B2.13.02%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389482615-QTKWZ83MCOY6J63NCLOB/Screenshot%2B2023-05-23%2Bat%2B2.13.36%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389484405-C0Y87J8KKVFAJQDFR1H1/Screenshot%2B2023-05-23%2Bat%2B2.14.02%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389487261-TL8Z3LJVT5GAKX39V81M/Screenshot%2B2023-05-23%2Bat%2B2.14.28%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389490110-7CXS9NSLDC9IK3C4ZP1Z/Screenshot%2B2023-05-23%2Bat%2B2.15.07%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389491456-FLWC0C6P750MW4TKLIBQ/Screenshot%2B2023-05-23%2Bat%2B2.16.34%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389492641-J3RDE3SMFXB7T6U4LCPH/Screenshot%2B2023-05-23%2Bat%2B2.17.08%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389497854-50USY572QGLCSDW8H9TK/Screenshot%2B2023-05-23%2Bat%2B2.17.43%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389500594-QV52WBFIE1A1ZH5ZI1BN/Screenshot%2B2023-05-23%2Bat%2B2.18.18%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389504008-QLKYGOEJF1JCO5KD98YK/Screenshot%2B2023-05-23%2Bat%2B2.18.57%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389507341-XJAQ18AP5WERPASQY2J3/Screenshot%2B2023-05-23%2Bat%2B2.19.24%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389509698-Z2VTDQ6QJC3Q7V1BBE8B/Screenshot%2B2023-05-23%2Bat%2B2.19.49%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389513419-H9IQKREKVGV7X5UDCKLO/Screenshot%2B2023-05-23%2Bat%2B2.20.31%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389515817-Q243LQXD5092R6VDNW4I/Screenshot%2B2023-05-23%2Bat%2B2.21.52%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - The Season Pass costs $9.99 USD, or $14.99 USD for the Pass + 10 levels. Buying the extra levels isn't necessary since the Season Pass is relatively easy to finish. If you play for about 45 minutes every day, you can complete it with no issues. If you're more focused on utility than collecting card variants, the main benefit of the Season Pass is the new card, which is the first reward. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389517716-O9F07MPEOT8OWKKEEIJS/Screenshot%2B2023-05-23%2Bat%2B2.22.53%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389519552-E148LISI00S0OK3CV9X8/Screenshot%2B2023-05-23%2Bat%2B2.24.44%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389523109-A14ZNAW4K4EYS362Q5N6/Screenshot%2B2023-05-23%2Bat%2B2.25.25%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389525566-0QT9GR8XI37R4NL6GKRR/Screenshot%2B2023-05-23%2Bat%2B2.26.03%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389528537-XS341U7F5DQRSQF6XCZA/Screenshot%2B2023-05-23%2Bat%2B2.26.50%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389530759-7VTCKZ6MUGFONZYT9T3V/Screenshot%2B2023-05-23%2Bat%2B2.28.52%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389534603-M5AWLDGCXF9TWW0N2C11/Screenshot%2B2023-05-23%2Bat%2B2.29.06%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389538132-Q8ONYWX466MMXZW45ESZ/Screenshot%2B2023-05-23%2Bat%2B2.29.44%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389541608-7GJ8R4GGOIJTUI5QCZQ0/Screenshot%2B2023-05-23%2Bat%2B2.30.22%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389544797-6GY5U9Q7GZPCZ0WPODKB/Screenshot%2B2023-05-23%2Bat%2B2.30.42%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389546990-2DFH89GXHQ9ZUCAS38IF/Screenshot%2B2023-05-23%2Bat%2B2.31.13%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389548626-FGD0AVGCK9WBAOEDBWIR/Screenshot%2B2023-05-23%2Bat%2B2.32.37%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - As you can see from all of the different customization options, between the profile, card back, card variants and titles, there are a lot of ways to express yourself and to make sure that every game and every player can feel different. They often sell unique profile pictures and titles in the in-app purchase packs as well. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389551103-4AHPDH043AD24JAE5TGK/Screenshot%2B2023-05-23%2Bat%2B2.33.22%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389552773-4DEMCJ6LV0V6FOWQN75T/Screenshot%2B2023-05-23%2Bat%2B2.34.23%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389555206-4DZ32J864SQYU8TB84PK/Screenshot%2B2023-05-23%2Bat%2B2.34.49%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389556885-0K8ZLHEBUFOVUSHQ9S13/Screenshot%2B2023-05-23%2Bat%2B2.35.02%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - In my opinion, it's relatively easy to earn Gold in the game if you're an active player who purchases the Season Pass. With a bit of effort, one can accumulate over $100 worth of Gold fairly quickly. This is one of the biggest issues with the game - it is too generous with its premium currency. Nevertheless, the game developers are now finding new ways to sink the Gold, which is a positive step forward. The other way to earn Gold is to just purchase it in the store. In my opinion it is not worth doing, it’s best to just play and earn it, but if you are in a hurry for a specific bundle or pack, then the option is there. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389559256-E6QC0H7F7GM9VD55X6FO/Screenshot%2B2023-05-23%2Bat%2B2.35.42%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389562225-KOLNCHCCTVI7D8R8VNUU/Screenshot%2B2023-05-23%2Bat%2B2.35.57%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389564556-7VOKXCAVHU8ZPRC50IES/Screenshot%2B2023-05-23%2Bat%2B2.36.28%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389567020-F72E369TX7GJRLPO60HT/Screenshot%2B2023-05-23%2Bat%2B2.36.31%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389568953-05ZV1AF9JGCOIQTABTIU/Screenshot%2B2023-05-23%2Bat%2B2.38.37%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389570492-W7NZZWSW7OQIMDL5QT9C/Screenshot%2B2023-05-23%2Bat%2B2.40.07%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389571724-RFH52KEGFOTJ6I58OLW2/Screenshot%2B2023-05-23%2Bat%2B2.40.18%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389572928-WMJ3B5FNG13JQXZRM9E9/Screenshot%2B2023-05-23%2Bat%2B2.40.56%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389574283-JVCEJUO5BK66K6O7R19J/Screenshot%2B2023-05-23%2Bat%2B2.41.27%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389576125-8IXDYP4M5VDTLDEFBPUN/Screenshot%2B2023-05-23%2Bat%2B2.41.47%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389577565-XCBVQNU0QVEE9DOZBM4C/Screenshot%2B2023-05-23%2Bat%2B2.42.17%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389580372-RTFEG7F8GY6P7AMILXFL/Screenshot%2B2023-05-23%2Bat%2B2.43.45%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Link https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389584920-6CCJPX3HBS2NGSC5H09S/Screenshot%2B2023-05-23%2Bat%2B2.44.33%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389586369-6Y44I55G73U4XVD2DQIB/Screenshot%2B2023-05-23%2Bat%2B2.45.02%2BPM.png Media - Marvel Snap - The Definitive Deconstruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2023/5/18/whats-next-for-rovio monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389597301-2ND2C88RXTQNPECLHXX7/Screenshot%252B2023-05-15%252B232551.png Media - What’s next for Rovio? 7 Questions that Paint the Picture. - Make it stand out Looking at the revenue charts, Rovio is an Angry Birds company through and through. The company has long list of games out (list above only a portion). Yet the four top titles are what matters as they generate nearly 90% of all in-app purchase revenues. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389599368-XH8D8Y532M0HUW296ALI/Screenshot%252B2023-05-15%252B232637.png Media - What’s next for Rovio? 7 Questions that Paint the Picture. - Make it stand out Rovio’s last quorter as a public company painted a picture of profitable and gradually declining Angry Birds mobile games company with few bright spots to tackle the wider darker trend. https://www.deconstructoroffun.com/blog/2023/05/09/royal-kingdom-will-it-usurp-the-throne monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389605852-42QE1ZQSQY4KFJKB6BQE/Screenshot%2B2023-05-09%2Bat%2B11.38.47.png Media - Royal Kingdom: Will it Usurp the Throne or Just be a Royal Relative? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389607161-P7JFTOI9U9H68Q4NFDLV/Screenshot%2B2023-05-08%2B224202.png Media - Royal Kingdom: Will it Usurp the Throne or Just be a Royal Relative? - Make it stand out Top Match-3 Games excluding Blast over the last 52 weeks, iOS/Android, Worldwide https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389610293-NFAZ8EO28C3IMYOB3O7Z/Screenshot%2B2023-05-08%2B224314.png Media - Royal Kingdom: Will it Usurp the Throne or Just be a Royal Relative? - Make it stand out Boards from Royal Match (left) and Royal Kingdom (right). Try to spot any difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389614713-EZBZA0QIJ079YD6B67WI/Screenshot%2B2023-05-08%2B224415.png Media - Royal Kingdom: Will it Usurp the Throne or Just be a Royal Relative? - Make it stand out King Robert (left) and King Richard (right). Royal Kingdom store description mentions other cast characters. Wonder how they will expand their Royal-verse. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389620778-A6G1RBG39TUMUHTKF5WM/Royal_Kingdom.gif Media - Royal Kingdom: Will it Usurp the Throne or Just be a Royal Relative? - Make it stand out A sequence from the first enemy attack level in Royal Kingdom https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389622507-RE7O6HYH1NKGIM2EQY8Z/Screenshot%2B2023-05-08%2B224709.png Media - Royal Kingdom: Will it Usurp the Throne or Just be a Royal Relative? - Make it stand out Mini games in Homescapes and Project Makeover are excluded. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389625326-E51YHWKSOF504PITEBDH/Screenshot%2B2023-05-08%2B224749.png Media - Royal Kingdom: Will it Usurp the Throne or Just be a Royal Relative? - Make it stand out Royal Kingdom’s home screen. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389626592-SVUXJ60TC6ZGYSTZB03H/Screenshot%2B2023-05-08%2B224839.png Media - Royal Kingdom: Will it Usurp the Throne or Just be a Royal Relative? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389631775-TCUXL10W3N6PY2ND3AGC/Screenshot%2B2023-05-08%2B225553.png Media - Royal Kingdom: Will it Usurp the Throne or Just be a Royal Relative? - Make it stand out The areas that are built vs. some of the areas waiting to be unlocked. Completionists may be offended by the second image… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389635290-6Y6HQ61EE7MVP1OYWRQL/Royal_Kingdom_Dream_Games_Royal_Match_Gameplay_Levels_3140%2B%25281%2529.gif Media - Royal Kingdom: Will it Usurp the Throne or Just be a Royal Relative? - Make it stand out If you have a 5-win streak, you get the power ups at the beginning of the level and the extra potion at the end of it. Great way to keep rewarding the player. https://www.deconstructoroffun.com/blog/2023/5/2/is-clash-mini-good-enough-for-global-release monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389644889-XD90O8TK0GMWN0HOUD4B/Screenshot%2B2023-05-02%2Bat%2B10.13.36%2BAM.png Media - Clash Mini - Supercell’s Next Billion Dollar Game? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389646573-2WHQV6NQ5DXTNDB5LL6X/Screenshot%2B2023-05-02%2Bat%2B10.14.15%2BAM.png Media - Clash Mini - Supercell’s Next Billion Dollar Game? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389648731-UCEJB7WM77SDX270S3CB/Screenshot%2B2023-05-02%2Bat%2B10.15.18%2BAM.png Media - Clash Mini - Supercell’s Next Billion Dollar Game? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389650539-7MYI1X1WU8VOA3E8HUPA/Screenshot%2B2023-05-02%2Bat%2B10.15.58%2BAM.png Media - Clash Mini - Supercell’s Next Billion Dollar Game? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389651980-LNPLS3AA9HCU2FM9DGPI/Screenshot%2B2023-05-02%2Bat%2B10.16.19%2BAM.png Media - Clash Mini - Supercell’s Next Billion Dollar Game? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389654467-BAMPWXB1RNILV0U320LQ/Screenshot%2B2023-05-02%2Bat%2B10.17.00%2BAM.png Media - Clash Mini - Supercell’s Next Billion Dollar Game? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389656269-SOOPKK2208CK08AJVZIO/Screenshot%2B2023-05-02%2Bat%2B10.17.46%2BAM.png Media - Clash Mini - Supercell’s Next Billion Dollar Game? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389658245-79Z7R56B38ELBJ5ZQWZC/Screenshot%2B2023-05-02%2Bat%2B10.18.16%2BAM.png Media - Clash Mini - Supercell’s Next Billion Dollar Game? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389659922-ATHYCZ4U285COZ8MHV34/Screenshot%2B2023-05-02%2Bat%2B10.18.54%2BAM.png Media - Clash Mini - Supercell’s Next Billion Dollar Game? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389661626-3FYNLSEROAP45OL4OFX4/Screenshot%2B2023-05-02%2Bat%2B10.19.23%2BAM.png Media - Clash Mini - Supercell’s Next Billion Dollar Game? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389664523-XK77180FAXGETDD1QKTE/Screenshot%2B2023-05-02%2Bat%2B10.21.34%2BAM.png Media - Clash Mini - Supercell’s Next Billion Dollar Game? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389666828-RPIHGIXJEM5BO0LNZW5E/Screenshot%2B2023-05-02%2Bat%2B10.22.02%2BAM.png Media - Clash Mini - Supercell’s Next Billion Dollar Game? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389669299-0PZDU7T52EUOU8YJLW1I/Screenshot%2B2023-05-02%2Bat%2B10.22.31%2BAM.png Media - Clash Mini - Supercell’s Next Billion Dollar Game? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389670825-RV5HP2W5WUMLF9V07CRI/Screenshot%2B2023-05-02%2Bat%2B10.23.03%2BAM.png Media - Clash Mini - Supercell’s Next Billion Dollar Game? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389672376-3RB7634LTLWNKO7XSP33/Screenshot%2B2023-05-02%2Bat%2B10.23.28%2BAM.png Media - Clash Mini - Supercell’s Next Billion Dollar Game? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389673990-1HRF0TG0ODSZ1R90R9W5/Screenshot%2B2023-05-02%2Bat%2B10.23.54%2BAM.png Media - Clash Mini - Supercell’s Next Billion Dollar Game? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389675394-XGG5RADVKWU1PCI7738Q/Screenshot%2B2023-05-02%2Bat%2B10.24.17%2BAM.png Media - Clash Mini - Supercell’s Next Billion Dollar Game? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2023/4/24/web3-gaming-consolidates-to-survive monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389717735-2HC52OSBJ0C33VA4AXU2/UnityXironSource_Blog_Thumbnail_600x338_v1.png.jpg Media - Web3 Gaming Consolidates to Survive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2023/04/12/supercells-transformation monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389723555-K7QYOI2WTI5B8KMUXAOZ/c92bfcc084e2fe6c2ddc194a11a4b979.jpg Media - The 8 Things Supercell is Doing to Level Up - Make it stand out Supercell’s founder and CEO Ilkka Paananen is the gold standard of game founders and executives. You could make the case he’s the best to ever do it. And we wouldn’t argue against it. His credentials make his annual blog posts (aka. shareholder letters) so interesting to read. image: Helsingin Sanomat https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389724774-UBAC064BSJNBV7WVN28Y/Screenshot%2B2023-04-12%2Bat%2B10.56.15%2BAM.png Media - The 8 Things Supercell is Doing to Level Up - Make it stand out Supercell’s total revenue (Liikevaihto) declined in 2022 but is considerably up compared to 2020. EBITDA (Käyttökate) is also up from 2020 indicating that the growth of 2021 was profitable. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389726061-9VEZH4PNE1PCARADFBH2/Screenshot%2B2023-04-12%2Bat%2B10.56.58%2BAM.png Media - The 8 Things Supercell is Doing to Level Up - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389727281-19DWKLC10S2ZE1L6Q0WN/clash-new-games-1024x473.jpg Media - The 8 Things Supercell is Doing to Level Up - Make it stand out Supercell has doubled down on their IP as of late instead of creating new ones. This is a strategy employed by most mature game companies. image: Supercell https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389729359-XDKWX4YFW7MJI95DUH3V/1_00_L22368_00_N105.jpg Media - The 8 Things Supercell is Doing to Level Up - Make it stand out For a decade, Supercell’s marketing was in San Francisco (image from the office above) while the game teams were located on the other side of the World in Helsinki. This likely created some communication challenges due to the 10-hour time difference and the cultural differences (US vs. EU). image: Supercell https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389732438-E1SI3M8RONRCHNQGITB7/Screenshot%2B2023-04-17%2Bat%2B10.06.44.png Media - The 8 Things Supercell is Doing to Level Up - Make it stand out Supercell’s culture is formed around small teams (cells) working closely together. Remote work is arguably a threat to what has worked for the company for the past decade. It is interesting to follow whether the company will be able to overcome the obstacles that remote work creates because their peers, such as Riot, Blizzard, and King have mostly returned to primary on-site work by now. image: Glassdoor https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389735732-LRUEKZ93K8BPP9YT8V2E/Screenshot%2B2023-04-12%2Bat%2B11.05.38%2BAM.png Media - The 8 Things Supercell is Doing to Level Up - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389737593-BD92QZFCRFF0YZJUB9QN/Screenshot%2B2023-04-17%2Bat%2B10.11.00.png Media - The 8 Things Supercell is Doing to Level Up - Make it stand out Supercell is doubling down on their propieatary engine with open positions like this. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389739154-EG0PQP1AG3ENX68LEPUR/anttinenoiva_woodcity_photo_tuomasuusheimo-019-scaled.jpg Media - The 8 Things Supercell is Doing to Level Up - Make it stand out Supercell’s HQ in the cold of Helsinki is bustling and expanding as the company evolves to be ahead of the market. image: Supercell https://www.deconstructoroffun.com/blog/2023/4/04/hybridcasual-gamble monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389746237-MGQDY2UQVW5SBHZVR6AE/Screenshot%2B2023-04-04%2Bat%2B11.35.57%2BAM.png Media - The Hybridcasual Gamble - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389747996-XRIFSHO57IWS0KMR21QB/Screenshot%2B2023-04-04%2Bat%2B11.36.34%2BAM.png Media - The Hybridcasual Gamble - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389749322-G5CD6M6QMK6FEE2CPE2G/Screenshot%2B2023-04-04%2Bat%2B11.38.29%2BAM.png Media - The Hybridcasual Gamble - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389750528-XBVWE1C42RZRSV58318B/Screenshot%2B2023-04-04%2Bat%2B11.38.40%2BAM.png Media - The Hybridcasual Gamble - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389751961-1QTZWAJ5VJPBSLIDMQTU/Screenshot%2B2023-04-04%2Bat%2B11.41.12%2BAM.png Media - The Hybridcasual Gamble - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389753321-33YNGHGKLU8KSKT0KMDP/Screenshot%2B2023-04-04%2Bat%2B11.41.41%2BAM.png Media - The Hybridcasual Gamble - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389755781-MNK9FF0JM88MW16VRU90/Screenshot%2B2023-04-04%2Bat%2B11.42.56%2BAM.png Media - The Hybridcasual Gamble - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2023/3/28/game-economy-trilemma monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389763439-J4RR27LOB0VRUOQ8A6VL/Screenshot%252B2023-03-29%252Bat%252B10.05.38.png Media - The Game Economy Trilemma in Web3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2023/3/21/race-to-the-bottom-creator-royalties monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389769661-9KD7LBXO8TT8HW6OWDW8/Screenshot%2B2023-03-21%2Bat%2B9.42.13%2BAM.png Media - A race to the bottom on creator royalties? - Make it stand out The things we do for volume… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389771008-X3T5232NZ6HEK8L51F88/Screenshot%2B2023-03-21%2Bat%2B9.43.10%2BAM.png Media - A race to the bottom on creator royalties? - Make it stand out Just a bunch of crypto rich people trading between each other (Source: poof.eth) https://www.deconstructoroffun.com/blog/2023/3/14/xozas6lnk9m8ecs9bfsdm0sw0r3ctv monthly 0.5 2026-02-18 https://www.deconstructoroffun.com/blog/2023/3/07/supply-demand-csgo-case-study monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389784984-EAUIU1WNRQR4LAKFJNJI/0_B1WXMXmTjmnLCkAQ.png Media - Case Study: Counter Strike’s renowned marketplace - Make it stand out M4A1-S skins dropped accordingly. (ex: Cyrex, $25 → $17) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389786277-CGLOJLWXT8ORTUHVBGUS/0_x1hGCehuRVfF6omM.png Media - Case Study: Counter Strike’s renowned marketplace - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389787601-P50U3ZUH20FYNY2HR31P/0_E-4TesrYT1XnYHHy.png Media - Case Study: Counter Strike’s renowned marketplace - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389788848-FHLAG2IUWG0JJGB8JN4C/0_w4yNvD-1XWxOLKno.png Media - Case Study: Counter Strike’s renowned marketplace - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2023/2/27/the-case-of-playrix-and-why-product-market-fit-is-a-moving-target monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389795236-6INIU7HMNY3WK6SD7YNC/Screenshot%2B2023-02-27%2Bat%2B21.20.11.png Media - The Case of Playrix and why Product-Market fit is a Moving Target - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389796592-KCOIYIINUM735F1SEDB8/Screenshot%2B2023-03-01%2Bat%2B8.41.15.png Media - The Case of Playrix and why Product-Market fit is a Moving Target - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389797984-APC1NHS69W2TN6THMFX7/Screenshot%2B2023-02-27%2Bat%2B21.20.56.png Media - The Case of Playrix and why Product-Market fit is a Moving Target - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389799712-8GIPDDD38SXK9HVPE69W/Screenshot%2B2023-02-27%2Bat%2B21.21.01.png Media - The Case of Playrix and why Product-Market fit is a Moving Target - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389802510-IH5010RAKFWKD451AG14/Screenshot%2B2023-02-27%2Bat%2B21.21.07.png Media - The Case of Playrix and why Product-Market fit is a Moving Target - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2023/2/22/why-rovio-juicy-catch monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389813005-RTVDZLXIWP53D80V353F/Capture%2B%25281%2529.png Media - Why Rovio is Such a Juicy Catch - Make it stand out Streaming service Hatch has proven to be a huge misfire for Rovio, costing money that could, and frankly should have been invested elsewhere. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389814305-BBRPT16HOUBE9FAV2IE5/dsafsdf%2B%25281%2529.png Media - Why Rovio is Such a Juicy Catch - Make it stand out Playtika has invested heavily in diversifying its portfolio into the casual space. Combined with a decline in the social casino genre, casual represented the majority of revenue in Q3. Source: Playtika Q3 2022 financial report presentation. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389815633-W19M8GFHXFXXK0QZFCOD/dsafsdfasd%2B%25281%2529.png Media - Why Rovio is Such a Juicy Catch - Make it stand out Angry Birds is the OG mobile game franchise that proved how big the market could be. https://www.deconstructoroffun.com/blog/2023/2/17/the-real-danger-of-the-microsofts-activision-deal monthly 0.5 2026-02-18 https://www.deconstructoroffun.com/blog/blockchain-games-predictions monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389826170-BGCMS106VRZVJEA7JD6O/1.png Media - 2023 Predictions for Blockchain Games - Make it stand out The VC investment in blockchain games decreased significantly for the last half of 2022 (source: Jon Jordan). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389827461-H3UVT5SWNONMKAKA9BYV/Screenshot%2B2023-02-13%2Bat%2B18.17.55.png Media - 2023 Predictions for Blockchain Games - Make it stand out 2022 performance of Ethereum & Solana (above) vs. Applovin & Roblox (below). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389828752-85D5FIHY548DFN1PRATA/10.png Media - 2023 Predictions for Blockchain Games - Make it stand out Handing out NFTs like candy. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389830251-W8GN3TT21J518ZQX9ZPU/11.png Media - 2023 Predictions for Blockchain Games - Make it stand out Starting your blockchain game with a priced mint? That’s so 2022. https://www.deconstructoroffun.com/blog/2023/2-07/what-really-happened-with-apex monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389838091-G84FQSFMZH1WF2RK790Y/asdfa.png Media - What REALLY Happened with Apex Legends Mobile - Make it stand out After only 7 months of being live, Apex was one of the largest games in EA Mobile’s troubled portfolio. The company was in no position to cancel it based on this. And to be objective, EA Mobile is far from the only one seeing a decline in Mobile. Numbers showing only estimated net revenue. The year-over-year comparison is what really matters. (source: Data.ai). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389839504-1NQTKPOE46NZS7GU0S5Z/dasfaf.png Media - What REALLY Happened with Apex Legends Mobile - Make it stand out “Factors beyond our control”. How else can we interpret this other than as a jab at the partner studio? Did Tencent sabotage a game of the year without any provocation? We highly doubt that. It usually takes two to sever a good business relationship. https://www.deconstructoroffun.com/blog/2023/1/31/the-mobile-games-industry-in-the-year-2023 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389845487-O454IT16LP84LEXASHP3/Screenshot%2B2023-01-31%2Bat%2B14.06.52.png Media - The Mobile Games Industry In the Year 2023 - Make it stand out Without impactful featuring, the only good the stores do is give a landing page for paid ads and distribute APKs. That wasn’t the case before and we have to talk about it. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389847144-435ESI3UF1E7BWWHJE7F/Screenshot%2B2023-01-31%2Bat%2B14.07.05.png Media - The Mobile Games Industry In the Year 2023 - Make it stand out Our senior community is nearly unanimous on the fact that app stores are dead. There were some companies that still received good outcomes on Google’s Play Store but on iOS it was game over. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389848541-J8XQPO983KP03IXGHLTE/unsplash-image--8a5eJ1-mmQ.jpg Media - The Mobile Games Industry In the Year 2023 - Make it stand out While the platforms’ value offering has significantly decreased game companies who account for 70% of app store revenues continue to pay the same percentage. Apple’s IDFA rug pull should at least have initiated the debate on what is fair. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389850351-IHBGG7ILGK9ESGPY9040/Screenshot%2B2023-01-31%2Bat%2B14.26.57.png Media - The Mobile Games Industry In the Year 2023 - Make it stand out Surprisingly enough, the likelihood of this prediction is low across the community. Many are looking into top up pages but the lack of clear cut cases might be the reason why the push hasn’t happened, yet. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389851528-Q8CBCMJPCTGGHV8C5QN2/Screenshot%2B2023-01-31%2Bat%2B14.29.26.png Media - The Mobile Games Industry In the Year 2023 - Make it stand out Sadly, most od the community agrees that performance marketing is pretty much broken for them. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389853482-BP5MSA0UQZHVACDFXKO2/Screenshot%2B2023-01-31%2Bat%2B14.31.51.png Media - The Mobile Games Industry In the Year 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389854717-OTIT9HYQY2LCBNBRAE58/Screenshot%2B2023-01-31%2Bat%2B14.32.45.png Media - The Mobile Games Industry In the Year 2023 - Make it stand out Interestingly enough, many seniors in the community are not, yet, ready to embrace the safe harbors. Maybe we should ask this question again towards the end of the year… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389855963-LJHZN7W7MCTYD09KD2YA/Screenshot%2B2023-01-31%2Bat%2B14.33.55.png Media - The Mobile Games Industry In the Year 2023 - Make it stand out n 2022 Netflix Games had no success on mobile despite heavy investments and offering beyond top-of-the-market salaries to its gaming hires. The company has released over 50 games that have generated 27 million installs. It wouldn’t be far-fetched to argue that the games would have gathered at least twice the amount of installs outside the Netflix app. We don’t know how hard Netflix is cross-promoting games inside the apps. Our hope is that they have put in no effort in driving traffic to their games. Otherwise, we’d be worried… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389857170-OQKQBKSZLENNEVDTQ717/Screenshot%2B2023-01-31%2Bat%2B14.42.09.png Media - The Mobile Games Industry In the Year 2023 - Make it stand out The Deconstructor of Fun community doesn’t have high hopes for Netflix Games’ chances of delivering a hit game on mobile in 2023. But then again, they are throwing a lot of spaghetti at the wall. Chances are, something sticks… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389858571-YJNXE1UQKJCP1HHFOQP8/Screenshot%2B2023-01-31%2Bat%2B14.44.38.png Media - The Mobile Games Industry In the Year 2023 - Make it stand out Source: Konvoy Ventures Newsletter https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389859741-8RDMDTSZBOWBBJXJ7WZW/Screenshot%2B2023-01-31%2Bat%2B14.47.05.png Media - The Mobile Games Industry In the Year 2023 - Make it stand out The Deconstructor of Fun community, that has lots of gaming VCs in it, believes that the easy days at private capital have come to an end - at least for short while. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389861362-3L89VISFGFAES3SHKOE2/unsplash-image-5U_28ojjgms.jpg Media - The Mobile Games Industry In the Year 2023 - Make it stand out Spending time together with your coworkers is simply necessary in a creative industry like games. We expect this to become the norm again. We do reckognize that hybrid work is here to stay while remote work will become an anomaly. Something that mainly startups offer to attract talent where they otherwise couldn’t. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389862488-KCQUA6P91BJWMGJEWZT2/Screenshot%2B2023-01-31%2Bat%2B14.56.32.png Media - The Mobile Games Industry In the Year 2023 - Make it stand out Here’s where our community was aligned that on-site work is back while being torn by various definitions. Most don’t believe that pre-lockdown form of working will be back. Instead they forsee employers taking harded stances on set amount of days at the office. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389863708-69981E4LBN653Q24RIW4/Screenshot%2B2023-01-31%2Bat%2B15.02.20.png Media - The Mobile Games Industry In the Year 2023 - Make it stand out The community of senior folks doesn’t believe they will be axed. Keep in mind that most companies will cut on outsourcing and demand employees to move back on-site. This will lead to job cuts at outsourcers and fully-remote people choosing to exit on their own. And then there will be startups that will run out of money during next 2 years. https://www.deconstructoroffun.com/blog/2023/1-24/web3-games-learn-from-designing-game-markets monthly 0.5 2026-02-18 https://www.deconstructoroffun.com/blog/-state-of-mobile-2023 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389884374-OAAKQBQFGDA5NWAR1MSY/aRKw9yxk.png Media - The State of the Mobile Games Market in 2023 - Make it stand out Top 14 genres on mobile in the Western Markets. Chinese, Japanese, Taiwanese, and Korean markets were excluded from the overall numbers as these markets are highly concentrated and nearly impossible for Western publishers to compete in and the genre data from those markets would significantly skew overall numbers. https://www.deconstructoroffun.com/blog/was-brawl-stars-ditching-loot-a-good-move monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389891175-67P0B5PFOEWJUL8WBGS2/Screenshot%2B2023-01-02%2Bat%2B1.38.21%2BPM.png Media - Brawl Stars Ditched Loot Boxes - a Revolution or a Mistake? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389892705-VS9DQ2AUVENEADYLRYD9/Screenshot%2B2023-01-02%2Bat%2B1.38.28%2BPM.png Media - Brawl Stars Ditched Loot Boxes - a Revolution or a Mistake? - Make it stand out Source: data.ai https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389894650-HWAYSBVIBMDCXX20J152/Screenshot%2B2023-01-02%2Bat%2B1.39.54%2BPM.png Media - Brawl Stars Ditched Loot Boxes - a Revolution or a Mistake? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389896495-G2E1850RAJ1I15HAYPLY/Screenshot%2B2023-01-02%2Bat%2B1.40.05%2BPM.png Media - Brawl Stars Ditched Loot Boxes - a Revolution or a Mistake? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389898104-41AUFQYWTR5JVII3O1Y1/Screenshot%2B2023-01-02%2Bat%2B1.40.09%2BPM.png Media - Brawl Stars Ditched Loot Boxes - a Revolution or a Mistake? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389900550-BCTFX9JZD95IIBSZHDNE/Screenshot%2B2023-01-02%2Bat%2B1.42.33%2BPM.png Media - Brawl Stars Ditched Loot Boxes - a Revolution or a Mistake? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389902330-KBB9L1JJZZOEII4IVSDQ/Screenshot%2B2023-01-02%2Bat%2B1.42.38%2BPM.png Media - Brawl Stars Ditched Loot Boxes - a Revolution or a Mistake? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389903406-7LLJ1V2IJQEOICPEN1VL/Screenshot%2B2023-01-02%2Bat%2B1.43.58%2BPM.png Media - Brawl Stars Ditched Loot Boxes - a Revolution or a Mistake? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389904510-PM61XJ80JWRBWBD0UK2K/Screenshot%2B2023-01-02%2Bat%2B1.44.53%2BPM.png Media - Brawl Stars Ditched Loot Boxes - a Revolution or a Mistake? https://www.deconstructoroffun.com/blog/-looking-back-at-2022 monthly 0.5 2026-02-18 https://www.deconstructoroffun.com/blog/2022/12-18/creatives-in-a-privacy-centric-world monthly 0.5 2026-02-18 https://www.deconstructoroffun.com/blog/2022/12/15/creative-optimization monthly 0.5 2026-02-18 https://www.deconstructoroffun.com/blog/predicting-the-future-of-supercells-brand-new-studio monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389933027-XZ3EVX16FP2T5H2Q1BT6/1.png Media - Predicting the Future of Supercell’s Brand New Studio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389935513-6NPKHUE63C3ZO1N71IWL/ezgif.com-gif-maker%2B%252820%2529.gif Media - Predicting the Future of Supercell’s Brand New Studio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2022/11-21/bucking-the-recession monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389941859-YH82W9D7ZB3MB3AV9IM6/afsdfasd.png Media - How Mobile Games Can Buck the Recession - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389943524-6BQBTZA6DNJZYBYVLJQG/sdafsdfa%2B%25281%2529.png Media - How Mobile Games Can Buck the Recession - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2022/12/5/bucking-the-recession monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389949403-GKUD863SMIP2EAHDJJLY/Screenshot%2B2022-12-05%2Bat%2B12.55.59.png Media - Bucking the Recession in Mobile Gaming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389950648-8CWGOMJRZOEWDPD3TRLM/Screenshot%2B2022-12-05%2Bat%2B12.56.25.png Media - Bucking the Recession in Mobile Gaming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389952261-CTX2EO6KH9UJTVN5LN1Q/Screenshot%2B2022-12-05%2Bat%2B12.56.48.png Media - Bucking the Recession in Mobile Gaming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389954121-GTTJ6U755TAGOF55X0TW/Screenshot%2B2022-12-05%2Bat%2B12.57.02.png Media - Bucking the Recession in Mobile Gaming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2022/11/24/marvel-snap-the-one-deconstruction-to-rule-them-all monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389961249-4PVY9S3CKCBHD5E1YKAH/Screenshot%2B2022-11-24%2Bat%2B19.07.16.png Media - Why Marvel Snap became a hit and for how long will it remain one? - Make it stand out Worldwide Revenue and Downloads (last 365d). Source: Data.ai Game IQ https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389962527-E6RZ1ZK0JPK0DXTKURCA/Screenshot%2B2022-11-24%2Bat%2B19.08.34.png Media - Why Marvel Snap became a hit and for how long will it remain one? - Make it stand out Worldwide Downloads, 19th Oct to 15th Nov (Snap launched on the 18th Oct). Source: Data.ai Game IQ https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389964113-SG4P6EM9MWODYG7UZWB6/Screenshot%2B2022-11-24%2Bat%2B19.09.40.png Media - Why Marvel Snap became a hit and for how long will it remain one? - Make it stand out While still far superior to every other CCG-Battler, Marvel Snap downloads trend is declining fast. We predict that it will normalize at a higher baseline than its competitors. Source: Data.ai Game IQ https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389965448-JLLQ5VT7EU9Q2Z8BT2UZ/Screenshot%2B2022-11-24%2Bat%2B19.10.17.png Media - Why Marvel Snap became a hit and for how long will it remain one? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389966958-1YKDFY60UD3L2O2OFO63/Screenshot%2B2022-11-24%2Bat%2B19.11.16.png Media - Why Marvel Snap became a hit and for how long will it remain one? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389968545-F8UT5GQY1BQLE13FTVKK/Screenshot%2B2022-11-24%2Bat%2B19.11.59.png Media - Why Marvel Snap became a hit and for how long will it remain one? - Make it stand out On Steam, Marvel Snap has obtained a decent reach, outranking the Witcher card game GWENT's all-time peak. At the same time, Snap seems to not be growing. As the downloads subside, we will likely see a downward trend. Source: SteamDB https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389969819-SXWNJR7HJ4CIL2H0Z1HI/Screenshot%2B2022-11-24%2Bat%2B19.13.10.png Media - Why Marvel Snap became a hit and for how long will it remain one? - Make it stand out Classic digital CCGs have a significantly higher % of players and spending on iPad, which has more in common with non-portable devices (bigger screen, you don’t carry it out in your pocket…). But Marvel Snap device usage has more in common with mobile-first games like Clash Royale. Source: SensorTower. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389972349-H2HE4TNS07ZBQU6T1R47/Screenshot%2B2022-11-24%2Bat%2B19.14.53.png Media - Why Marvel Snap became a hit and for how long will it remain one? - Make it stand out Marvel Snap gameplay screen breakdown: It features fewer components than what’s usual in CCGs, and is one of the few that can be played with one hand in portrait mode. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389974914-WS2M2S18FLS42Z823DRN/Screenshot%2B2022-11-24%2Bat%2B19.16.07.png Media - Why Marvel Snap became a hit and for how long will it remain one? - Make it stand out Hearthstone simplified Magic’s cards to better adapt them to broader audiences. Snap goes even further. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389976937-NBJVDV7BFTUFLZ9IBXO4/Screenshot%2B2022-11-24%2Bat%2B19.19.44.png Media - Why Marvel Snap became a hit and for how long will it remain one? - Make it stand out Some examples of locations with game-changer effects. Source: Snap.fan https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389978640-LR2O2JOD6ICLOAR0YF88/Screenshot%2B2022-11-24%2Bat%2B19.20.41.png Media - Why Marvel Snap became a hit and for how long will it remain one? - Make it stand out Playing matches grants resources that allow upgrading card cosmetics. That increases the Collection Level, unlocking more powerful cards. The Pass contributes to this loop by granting more resources, additional card skins to upgrade, and access to exclusive cards in the premium option. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389980454-BHX64I61JRV6OH4GMNCC/Screenshot%2B2022-11-24%2Bat%2B19.21.25.png Media - Why Marvel Snap became a hit and for how long will it remain one? - Make it stand out Increasing the Collection Level, by upgrading more cards and Variants (card skins) grants cards and unlocks more powerful pools of cards. So if you want all the cards, you want all the card skins and cosmetic upgrades! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389982252-3LQKKQB8M4K2DIDR3DY3/Screenshot%2B2022-11-24%2Bat%2B19.22.17.png Media - Why Marvel Snap became a hit and for how long will it remain one? - Make it stand out For example, my base Carnage is Epic level, but the Pixel Variant (a card skin) is only Rare. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389983621-3XG9YANA6TMIGUS87NC6/Screenshot%2B2022-11-24%2Bat%2B19.22.42.png Media - Why Marvel Snap became a hit and for how long will it remain one? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389985776-6BX5IV4DBH1NVR4XU1XY/Screenshot%2B2022-11-24%2Bat%2B19.23.40.png Media - Why Marvel Snap became a hit and for how long will it remain one? - Make it stand out Snap Battle Pass grants an exclusive new card right after purchasing it. This is an excellent reason to buy it! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389987813-124WN29PU7B0KY4SWWL4/Screenshot%2B2022-11-24%2Bat%2B19.24.50.png Media - Why Marvel Snap became a hit and for how long will it remain one? - Make it stand out Regular Missions incentivize to come back multiple times during a day; the weekly challenge incentivizes coming back multiple days in a given week, and the Season Missions make players come back every week of the month. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389989068-LMW4DK9N0ER0RDXACNZS/Screenshot%2B2022-11-24%2Bat%2B19.25.57.png Media - Why Marvel Snap became a hit and for how long will it remain one? - Make it stand out Notice the revenue spike when the new Pass was released (the first since global launch). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389990937-PVF7AE97GPTB5NW7N6GW/Screenshot%2B2022-11-24%2Bat%2B19.26.58.png Media - Why Marvel Snap became a hit and for how long will it remain one? - Make it stand out Snap accelerates the credit scarcity even more through the Fast Upgrade: A random set of three cards (refreshed every day) that can be upgraded only using credits (i.e. even if you lack the boosters). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389992806-RML3WE56QRS8OGJ6S6UJ/Screenshot%2B2022-11-24%2Bat%2B19.27.56.png Media - Why Marvel Snap became a hit and for how long will it remain one? - Make it stand out Variant gold prices in the Daily Offer range from 700 (~$12) to 1200 (~$20). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389994675-TBNHR5455BO23E0HMBYM/Screenshot%2B2022-11-24%2Bat%2B19.29.50.png Media - Why Marvel Snap became a hit and for how long will it remain one? - Make it stand out During the soft launch, Snap tested a Nexus event where players would buy boxes to get new cards. This caused the new cards to be extremely expensive. Players massively disliked this, forcing the devs to roll back the feature. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771389997210-24UTE4VAAISXIC3ST5FY/Screenshot%2B2022-11-24%2Bat%2B19.31.16.png Media - Why Marvel Snap became a hit and for how long will it remain one? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2022/11-21/nft-appstore-guidelines monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390004281-7PBWRAJDT7XKBY63YWHO/adsfasd.png Media - App Store’s NFT Guidelines: Imminent peril or entry ticket for blockchain games? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390006058-9RS048K1AUYBBAZQBSDW/Capture212.png Media - App Store’s NFT Guidelines: Imminent peril or entry ticket for blockchain games? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/playtika monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390015158-YETKOK9895I6HAOHZ0D6/3.png Media - Playtika goes from social casino to casual - and that’s not good - Make it stand out Slide from quarterly report https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390017068-BDREAX7J818SZTMC6JXI/2.gif Media - Playtika goes from social casino to casual - and that’s not good - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2022/11/07-xbox-gamepass-profit monthly 0.5 2026-02-18 https://www.deconstructoroffun.com/blog/callofdutyonline monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390030069-63VR3X2TWE6W9FHEB2P8/1.png Media - Call of Duty: Online is dead. Long live Call of Duty: Online! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390031556-XMZO6KKYL7F76W8UI96U/2.png Media - Call of Duty: Online is dead. Long live Call of Duty: Online! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390032910-AQA4XBGF9T1Q456Y8PTF/3.png Media - Call of Duty: Online is dead. Long live Call of Duty: Online! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390034232-P32XDT98W5FY2G5GCJ85/4.png Media - Call of Duty: Online is dead. Long live Call of Duty: Online! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390035354-NKH60D17HM8D3PZUG9WL/5.png Media - Call of Duty: Online is dead. Long live Call of Duty: Online! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390036756-WX7FHXEK8463YUR7TGMI/7.png Media - Call of Duty: Online is dead. Long live Call of Duty: Online! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390038060-DU9RMKV25CFLIFM3HIO2/8.png Media - Call of Duty: Online is dead. Long live Call of Duty: Online! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390039311-7QUALEFY1FL8R6YLDQJJ/9.png Media - Call of Duty: Online is dead. Long live Call of Duty: Online! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390040393-4GLML6BALE3I7DQ672AL/10.png Media - Call of Duty: Online is dead. Long live Call of Duty: Online! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390041726-ZDSPMIJ0640HP9SGFURF/11.png Media - Call of Duty: Online is dead. Long live Call of Duty: Online! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390042941-W24X63FSMVSYS6LZBI9Q/12.png Media - Call of Duty: Online is dead. Long live Call of Duty: Online! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390043965-QFCEKT5JES5W5FSCVJ18/13.png Media - Call of Duty: Online is dead. Long live Call of Duty: Online! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390045093-AJO2BTVF6XD79GDG3UAB/14.png Media - Call of Duty: Online is dead. Long live Call of Duty: Online! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390046186-MBF8Q5F3KWRN4DDE41WZ/15.png Media - Call of Duty: Online is dead. Long live Call of Duty: Online! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390047367-E0FJIPRHYDXCTNQMHK6T/16.png Media - Call of Duty: Online is dead. Long live Call of Duty: Online! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390048454-S4ITYWTN7CNPJEDSAEDU/27.png Media - Call of Duty: Online is dead. Long live Call of Duty: Online! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390049893-P0YA6N51IPS4HA78CJ27/18.png Media - Call of Duty: Online is dead. Long live Call of Duty: Online! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2022/10/2/practical-advice-for-growing-games-in-diverse-markets monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390057884-YTTRBLQS8OOTIJ629VOH/Screenshot%2B2022-10-04%2Bat%2B8.35.58.png Media - Practical Advice for Growing Games in Diverse Markets - Make it stand out Our very own Ethan hosted the conversation with Nancy and Ludovic. Enjoy the few hand-picked topics transcribed below or just enjoy the full episode from whatever platform you get your podcasts from. https://www.deconstructoroffun.com/blog/2022/9/17/clash-quest-the-unofficial-postmortem monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390067503-FUANZDRJGLWVM54LLPCG/Screen%2BShot%2B2022-09-16%2Bat%2B5.48.53%2BPM.png Media - Clash Quest, the Unofficial Postmortem - Make it stand out Despite significant innovation in terms of gameplay (Smash Land, Spooky Pop) and metagame systems (Hay Day Pop), Supercell has not been able to release a hit in the puzzle category. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390071154-D8PYUWQ0T1O21RSISY3O/Screen%2BShot%2B2022-09-16%2Bat%2B5.49.59%2BPM.png Media - Clash Quest, the Unofficial Postmortem - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390073857-JQ17EZUGQXWVXXHAFR14/Screen%2BShot%2B2022-09-16%2Bat%2B5.50.47%2BPM.png Media - Clash Quest, the Unofficial Postmortem - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390076248-FWCGZAGFEWWAEJYUKEW7/Screen%2BShot%2B2022-09-16%2Bat%2B5.51.53%2BPM.png Media - Clash Quest, the Unofficial Postmortem - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390078333-NBKZWUFCAB0IN7EOBJ98/Screen%2BShot%2B2022-09-16%2Bat%2B5.52.28%2BPM.png Media - Clash Quest, the Unofficial Postmortem - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390079751-3UEYTXKIP6TP9UKBNDHE/Screen%2BShot%2B2022-09-16%2Bat%2B5.53.09%2BPM.png Media - Clash Quest, the Unofficial Postmortem - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390081805-YJ4587QESOZR8LFKKNB1/Screen%2BShot%2B2022-09-16%2Bat%2B5.53.48%2BPM.png Media - Clash Quest, the Unofficial Postmortem - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390084311-YTG8IXBEPUYDGZ7ESVQ4/Screen%2BShot%2B2022-09-16%2Bat%2B5.54.28%2BPM.png Media - Clash Quest, the Unofficial Postmortem - Make it stand out In the last update, Clash Quest attempted to smoothen progression by revamping the star system. Instead of collecting a certain amount of stars to progress, you played through the main quest, one level at a time until the Boss level at the end (closer to casual puzzles). After a successful Boss fight, the player was shipped off to the next island. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390086644-78W6ZJK18P2HX6KNFQO1/Screen%2BShot%2B2022-09-16%2Bat%2B5.55.43%2BPM.png Media - Clash Quest, the Unofficial Postmortem - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2022/8/21/what-is-valves-strategy monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390095570-Q9BBZ3ZO1UWR6FS6NZA0/Screenshot%2B2022-08-21%2Bat%2B8.40.31.png Media - What is Valve’s strategy? - Make it stand out Growth of gaming has been driven by mobile devices every since Apple introduced in-app purchases. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390096924-4VW3CSY9JI4WDVV1P24F/steam-deck-001.jpeg Media - What is Valve’s strategy? - Make it stand out Valve’s Stead Deck is a portable PC that gives players access to their Valve library on the go. Yet the sales haven’t proved the product market fit. At least, not yet. https://www.deconstructoroffun.com/blog/2022/7/17/sustainable-web3-gaming monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390104566-PH69K4MPMR1V5X2NEWCM/Recur%2B%25281%2529.png Media - How can the next wave of Web3 games become sustainable? - Make it stand out From our sponsors: RECUR is a world-class NFT platform working with game creators looking to build with NFTs. Don't go through the time, hassle, cost, and risk of building your own tech. RECUR provides an institutional-grade, secure platform for creators and an easy-to-use experience for users. RECUR’s one-of-a-kind metagaming service allows game creators to make compelling collecting games with NFTs that drive game economies. If you are a mid-to-large-sized developer or publisher looking to enter the world of web3, contact RECUR at recurforever.com to become a platform partner. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390106046-BEDTR9IYBWFY0UTWHAPI/sfdaf.PNG Media - How can the next wave of Web3 games become sustainable? - Make it stand out Source: nansen.ai https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390107315-AURVH9BBLTJKQD4STGVO/download%2B%25281%2529.jpg Media - How can the next wave of Web3 games become sustainable? - Make it stand out Please read Axie Infinity: Redemption or Ruin? for a full breakdown. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390108566-2A9G2ZU1ATPJY0K49Z6L/next.jpeg Media - How can the next wave of Web3 games become sustainable? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2022/7/10/dislyte-aesthetics-leading-trend monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390115226-JO5GGT2AR35HBY966UX4/Screenshot%2B2022-07-11%2Bat%2B16.36.14.png Media - Will Dislyte become Lilith’s third billion Dollar hit? - Make it stand out Since 2017 Lilith has released 5 top 100 grossing games out of which two have crossed the billion dollar mark https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390116570-M8JKNDXP0XN5JU27S7N3/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_ddc809a9-e881-4e48-8a03-8bb20b1475ec_1288x1134.png Media - Will Dislyte become Lilith’s third billion Dollar hit? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390118523-C1XPZX4ZC75FMDDO0MO8/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_92d32c32-3768-4e67-9a95-b2586015f208_500x500.png Media - Will Dislyte become Lilith’s third billion Dollar hit? - Make it stand out Scenic design inspired by vaporwave https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390121021-CLLT87EE5QIJL4FMXHOA/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_f6e6ac9a-b797-43d4-8c30-42294963b86f_900x1600.png Media - Will Dislyte become Lilith’s third billion Dollar hit? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390123300-44L52FEWD5GBTEF2RYZD/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_c9d90be0-4f00-47c9-8791-a23ba9a98bcf_900x1600.png Media - Will Dislyte become Lilith’s third billion Dollar hit? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390125142-GQPRGJGSQJLFYQJNBGUH/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_b4cf414d-f90d-4352-8a51-1565725c12e2_1200x675.png Media - Will Dislyte become Lilith’s third billion Dollar hit? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390127580-YJW5QIYYEGHYG3A9QFC1/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_69b7ce40-1fff-4d93-a788-7b266349d940_900x1600.png Media - Will Dislyte become Lilith’s third billion Dollar hit? - Make it stand out Anime styled character https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390130344-HCNZUYCSEMXO4SVIP7C1/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_26c79002-6e1e-4ac4-9c09-9b202ce3437c_900x1600.png Media - Will Dislyte become Lilith’s third billion Dollar hit? - Make it stand out Amerimanga styled character https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390132034-699809796EGU5T21YV03/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_bca1aace-daf1-44ea-92f5-ec2713c233d0_390x819.png Media - Will Dislyte become Lilith’s third billion Dollar hit? - Make it stand out Rougelike mode in Dislyte https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390133012-GCNUDHVFZM8D7VTCMUTO/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_c0f8702e-dc0c-4e2f-88df-4ef9cc27ee14_879x340.png Media - Will Dislyte become Lilith’s third billion Dollar hit? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390134485-QJX72UIQ5OTWOBMWMGG3/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_7f081fab-7c70-41fe-bcef-cbf79054bfbb_411x750.png Media - Will Dislyte become Lilith’s third billion Dollar hit? - Make it stand out In Shop, IAP bundles are expensive and options are limited. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390136088-4BZS8IUXADVRQ57KC0SK/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_3fd033b8-85de-4b7c-ad08-19a781ac8154_410x656.png Media - Will Dislyte become Lilith’s third billion Dollar hit? - Make it stand out Pop-up sales are discounted at nearly 50-80% off https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390137262-WCKO7N0TL9QGX5AK08RJ/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_b7f54c12-3015-40bb-b254-195249e0f88c_824x621.png Media - Will Dislyte become Lilith’s third billion Dollar hit? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390139865-0NS0MHIKM9VU4SV7QCI2/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_37af3ce1-e81e-4737-ae18-8ea2f426605c_1497x694.png Media - Will Dislyte become Lilith’s third billion Dollar hit? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390141068-KZ88U7CIBB1CY5W30OBH/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_a8d83977-f8a4-4fae-9877-85292b41cd3d_688x148.png Media - Will Dislyte become Lilith’s third billion Dollar hit? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390142742-98MED75TWLKWZIR4DGEO/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_fbeadae9-abe7-4f55-bcb8-b07bb9520de6_661x745.png Media - Will Dislyte become Lilith’s third billion Dollar hit? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390144972-KFO35R1ZJ7KFQ15E62LQ/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_dcac059c-91c7-4bf3-a3c3-9dd62e4a64a7_1110x675.png Media - Will Dislyte become Lilith’s third billion Dollar hit? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390146459-A8A7SZ179G7B5VUWCMVF/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_ea5bd9b3-b2ea-4def-8aa9-3d0174e2f072_357x523.png Media - Will Dislyte become Lilith’s third billion Dollar hit? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2022/6/22/going-beyond-user-acquisition-the-curious-case-of-dice-dreams monthly 0.5 2026-02-18 https://www.deconstructoroffun.com/blog/2022/6/17/axie-infinity-part-2-redemption-or-ruin monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390161313-C9N70XZ1RKKYMDFX6OPD/Naavik%2BPro%2BBanner%2B2.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390162317-LZJCI02HD7B3JGV8JJQX/RECUR_Logo.jpeg Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out From our sponsors: RECUR is a world-class NFT platform working with game creators looking to build with NFTs. Don't go through the time, hassle, cost, and risk of building your own tech. RECUR provides an institutional-grade, secure platform for creators and an easy-to-use experience for users. RECUR’s one-of-a-kind metagaming service allows game creators to make compelling collecting games with NFTs that drive game economies. If you are a mid-to-large-sized developer or publisher looking to enter the world of web3, contact RECUR at recurforever.com to become a platform partner. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390163418-NP5K8QAES0TE33007HSA/NaavikAxie1.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Sky Mavis https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390164517-D8VRIFN2XHC5AR11UPBM/NaavikAxie2.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: SimilarWeb.com https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390165795-W156ICGZAQASLNBNHLQN/NaavikAxie3.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: SimilarWeb.com https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390167092-62SSRWEEXBR2S06EQQU8/NaavikAxie4.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Google Trends https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390168219-5EE9VZN6GRR9VFZFOQPH/NaavikAxie5.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Google Trends https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390169453-HE3GRNLEUEIM8ZNZ3LWN/NaavikAxie6.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: CoinMarketCap.com https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390171026-OE1JM2R5VJAYA2Y6O049/NaavikAxie7.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Sky Mavis https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390171946-BPWL8BWW0UTVIRR9EQZO/NaavikAxie8.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Sky Mavis https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390173171-NHD8FAWQY6BJ0MP87CHM/NaavikAxie9.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Naavik, based on data from Sky Mavis and CoinmarketCap.com https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390174213-3YBTFOH0D59AENY7TJJ7/NaavikAxie10.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Naavik, based on data from Sky Mavis and CoinmarketCap.com https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390175459-JGYSCOT6XISSOUZQ9ECH/NaavikAxie11.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Sky Mavis https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390176555-3POQXUICJIHGC45HHMON/NaavikAxie12.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Naavik, based on data from Sky Mavis and CoinMarketCap.com https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390177612-TGY3FKYQM0P3W7030X5F/NaavikAxie13.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Naavik, Sky Mavis, and CoinMarketCap https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390178938-IKKUAWM8ATLNMTC5JGGI/NaavikAxie14.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Naavik, Sky Mavis, and CoinMarketCap https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390180030-8L88JD4RLY4N3Y81HSDW/NaavikAxie15.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Naavik, based on data from Sky Mavis and CoinMarketCap https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390181146-Z86BMOM6HZEBUZZORSWK/NaavikAxie16.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: CoinMarketCap.com https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390182236-7L2CEMABYXFX8IQOG7AA/NaavikAxie17.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: CoinMarketCap.com https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390183339-1W4EZ4LCEUAPZC94RY3C/NaavikAxie18.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Naavik, based on data from CoinMarketCap.com and Sky Mavis https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390184397-E0WO4R6225NGUJTOSYFW/NaavikAxie19.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Naavik, based on Data from Sky Mavis and CoinMarketCap.com https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390185407-ZYWCKJR9V37SX49E1XVA/NaavikAxie20.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Naavik https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390186432-F2EQ4LGMRUXGCXRHAHAD/NaavikAxie21.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Yield Guild Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390187964-JDIRWV3CP3XMYNGDI3PF/NaavikAxie22.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Sky Mavis https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390189031-V1LLM2M8W1351IY96SNS/NaavikAxie23.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: MaxBrand99’s public price stats https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390190781-HVY8DESGOS1KYLEE2PGM/NaavikAxie24.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Naavik https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390192079-GTVT80SOH4TT3T7US2Y4/NaavikAxie25.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Sky Mavis https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390193285-M4XVMWXUOOYUB0HLMNOB/NaavikAxie26.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Naavik, Sky Mavis, CoinMarketCap.com, MaxBrand99 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390195424-XHAPQCZ4O24GOU3Q4T3C/NaavikAxie27.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Sky Mavis https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390196430-QCNRVR8ITSWH8OIYEC6F/NaavikAxie28.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: MaxBrand99’s public price stat sheets https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390197648-DHLB468OKBFIWDGUAS7C/NaavikAxie29.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Naavik and Sky Mavis https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390198821-2ZG13D2Z92C5HS0L9W2C/NaavikAxie30.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Naavik, Sky Mavis, AxieWorld.com, and CoinMarketCap.com https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390199834-0IABM4H15GLOBM2WJGW4/NaavikAxie31.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Sky Mavis https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390201844-ITOO0IFR5IUXWWJ7NOK2/NaavikAxie32.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Naavik, based on data from Sky Mavis and CoinmarketCap.com https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390203003-94F20PXKIQ1OQLBDULHU/NaavikAxie33.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Naavik, Sky Mavis, AxieWorld.com, and CoinMarketCap.com https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390204105-8SB4PTA30UE80XCZU94K/NaavikAxie34.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Naavik, Sky Mavis, AxieWorld.com, and CoinMarketCap.com https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390205032-BEHOH0A6NKVF6J05DZJE/NaavikAxie35.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Source: Naavik https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390206362-4D2F9UGQAIN1W5LSQHKL/Naavik%2BPro%2BBanner%2B2.png Media - Axie Infinity (Part 2): Redemption or Ruin? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2022/6/4/battle-passes-analysis monthly 0.5 2026-03-01 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390215995-Y77EOGLJV7S31V03PB4S/p1.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out There’s a strong temporal correlation between the introduction of Battle Pass in Clash Royale and a drop in their total revenue per month. Source: SensorTower. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390217899-AQOL3JJ03803V326SQ3K/p2.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390219424-IPEUIKMFUNYP6TDRS5SM/p3.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390220623-9IJ3RRQF51DXP0UPNFI0/new.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out Brawl Stars features Pass-exclusive quests which may come in handy when the season is advanced and the player has depleted the easy tasks. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390222560-I0GMZT129EZQ8H9X9VUD/p5.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out Call of Duty Mobile Battle Pass offers both exclusive instant rewards and a 25% XP boost for players that choose to buy the kickstarted version of the Pass. This makes it more attractive than just skipping a few early tiers. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390224228-8M3U3B35ZUFKFU1Q198P/p6.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out Wild Rift incorporates 25 additional levels after the player reaches the “final” level 50 and claims the exclusive seasonal skin. On top of providing additional content with an exponential time investment, it acts as a push for monetization. Engaged non-payers that get to the end get no more rewards from the Pass unless they pay. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390226077-HFS2HPYN18PT21QWANMX/p7.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out The Deadpool Challenges was a time-limited event that granted exclusive rewards. Players could only participate in it if they owned the Deadpool costume, which was an exclusive content of the Pass. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390227692-KTGUCOCZR5JS9OQCSODX/p8.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out In the current season, there’s an event related to completing unique quests to gather customizations for the Omni Sword. The catch? The Omni Sword is a Battle Pass exclusive content… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390229332-VDFAZ7X2QPY5IGN6R2AP/p9.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out In Fortnite and Brawl Stars (among many other games), players can choose between the regular premium Pass or a kickstarted alternative that grants a lot of rewards right away and skips a bunch of menial tasks, allowing the player to focus on the juicy rewards. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390230995-52R4Z7SL011XDS55BCCB/p10.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out Impatient Brawl Stars players that can’t wait to complete a bunch of matches to get their next reward can spend hard currency to get them right away, but this is hardly a good deal. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390232410-E9FCSO11MEKG47R4XCQ9/p11.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out In Brawl Stars, rerolls can be very useful as they allow the player to skip quests focusing on Brawlers or modes they don’t want to focus on. But instead of selling them directly, they are used as an extra incentive to buy the premium Pass. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390233946-OC3KGVLFKWJCO68X4U7T/p12.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out Legends of Runeterra passes were linked to events, which allowed them to have a ratio of one pass per month (compared to TFT passes which last 3 months because they’re linked to seasons). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390235525-SDIE0AG84LK0BZ6JXMDX/p13.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out Monster Legends features two different pass systems: One for the core game (Legends Pass) and another for the Multiplayer game mode (Battle Pass). This increases the number of Passes bought by engaged players. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390237690-ZPCKR2DTQ9XSQA74XJ5S/p14.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out Archero has two Premium tiers running on top of the Pass, each granting bigger benefits. This allows low spenders to find an affordable price point, while also incentivizing high spenders to buy them both. (Thanks Harshal Karvande from the DoF community for the pics!) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390239709-SQA4HFMJF5UY6RGDLLP2/p15.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out As an alternative to the Battle Pass, Fortnite offers a subscription system. On top of the Pass, subscribers obtain an exclusive skin and additional currency. According to Game Refinery, Call of Duty Mobile is testing a similar feature. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390241295-XUW757VH6XQV84FL8ILW/p16.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out Fortnite allows players to purchase and give Passes to others, which has the unfortunate effect of making my nephew ask me to buy it for him every single month. When I refuse, he asks his grandparents. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390242615-0U06A1WCBIUNNMC34WWM/p17.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out Through their website store, Supercell fans can buy a bundle of Gold Passes with a 20% discount. The obvious intention is to try to move this high-value purchase to third-party payment systems, therefore avoiding the store platform fees. These Passes can be activated by the player, or gifted to others. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390244490-6K1QZRTFU6T9TWNVMTT4/p18.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out In Clash of Clans, the Pass culminated a series of releases that greatly increased the game’s spending depth. The Pass brought a positive trend in the RPD evolution, pointing out that it was effective at increasing LTVs. Source: SensorTower. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390245808-E139XLLK7KNEPPRBMHR0/p19.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out Contrary to Clash of Clans, the Pass in Clash Royale generated a negative trend on RPD which only changed with the addition of features that increased spending depth. Source: SensorTower. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390247791-9RU9X12BRSUX7TIF30PK/p20.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out One of the explicit selling points of the Call of Duty Mobile is that players can earn enough hard currency to get the next Pass for free. This requires that the player reaches the end levels of the Pass, which may prove difficult. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390249309-K6J3J4K582PCPA3EGH6V/p21.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390251042-PLEVUZ34QQ3A6MUM08JU/p22.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out Magic The Gathering Arena's last Pass reward loops ad infinitum with a mid-value reward. This is only available on the premium track though, players that don’t pay will stop receiving rewards after a point. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390252710-9EFWVE91SZ8LHT7N25BG/p23.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out Such is the curve in Wild Rift Wild Pass: Cosmetics act as big milestone rewards, while the small ones grant low-value currencies and minor consumables. The super valuable seasonal skin, placed at the end, is teased at every moment. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390254356-L8TA2T2LDKRXRMOFH0IS/p24.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out Royal Match highlights the premium milestones by providing chests that grant multiple rewards in bulk. Wild Rift does it by providing predictable high-value rewards in premium milestones, as opposed to the free track big milestones, that grant boxes with a wider range of value (in other words, you won’t get a skin or rare cosmetic). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390255924-CFJNECA96BJYJMTRHJIG/p25.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out Call of Duty Mobile and Beatstar have more tiers in the premium track. This greatly reinforces the value of monetizing, as it’s the only way to avoid the frustrating feeling of reaching milestones for nothing. In these games, there’s less pressure on using different types of rewards to differentiate the tracks. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390257797-EDDIMETKBGY89JEE5ZQP/p26.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out Hearthstone Tavern Pass features multiple free rewards for every premium one, possibly a measure to appease players for granting less gold than the previous Quest system. Premium rewards include rare cards or ultra-prized character skins. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390259297-CMVF2XLLROPSDKRHITKG/p27.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out Brawl Stars features time-limited quests that incentivize players to come back every day, but also releases permanent quests weekly for additional engagement. On top of that, most quests are related to a specific character or game mode, pushing for horizontal exploration and inventory expansion. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390261305-EEI2T26FOLL0ZTWT5PG9/p28.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out Royal Match Pass progression is achieved by completing players. It works great for them since (1) there are not a lot of other things to do anyway, (2) it keeps information simple for casual players, and (3) it reinforces the main monetization tools of the game (buy lives, buy extra moves, and buy boosters to complete more levels). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390263004-M0CQLQGMW99TRTN5DS8S/p29.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390264275-9PY9ZI0VMOVE7K4NQDFM/p30.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out In Clash Mini, the Pass is the main progression mechanic of the game. Its cyclical nature makes it easier to introduce new content and avoids the grindy stagnation that happens in other Supercell games by providing a new Pass every so often. In Brawl Stars, the Pass has also become the de facto progression system, displacing the Trophy Road. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390266888-H25K009F1OOF0WH0ANMO/p31.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out Hay Day Pop is an example of a failed attempt of replacing the classic permanent progression model. IMHO this didn’t work because it forced players to repeat past levels instead of having a linear progression where each level was unique, and I believe it’s one of the key reasons why the game ultimately failed. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390269172-EWJ3HCY39WC35ZM1PSFB/p32.PNG Media - Battle Passes - Everything You Ought to Know and Then Some - Make it stand out The recently announced CCG Marvel Snap will include an onboarding Pass system which will be available for users during the game introduction. When the player progresses, it’s replaced by the regular, seasonal one. https://www.deconstructoroffun.com/blog/2022/5/16/the-lost-ark-has-found-its-way monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390276553-HGUXR4XD7583EZ6R1P3O/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_bf8c3092-704d-40f7-86cd-be2f8246f4ee_865x410.png Media - The Lost Ark Has Found its Way - Make it stand out (Skill UI of the Witch class) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390278036-M4NCRUWEPABS3TSGIRHC/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_96fecb9e-390a-4309-a5ec-37d5ff72ade1_468x405.png Media - The Lost Ark Has Found its Way - Make it stand out （Defeating a frozen enemy） https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390279189-WH20TPSUZ49WHDWZK3R8/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_0e479c4d-349c-4989-83bd-4acf0fc8496c_303x401.png Media - The Lost Ark Has Found its Way - Make it stand out （Defeating an electrified enemy） https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390281434-HZ0O50H7OWNTJ2ZSR9BE/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_2779d6f6-8d34-4edc-9080-35cf34e6a9fb_868x593.png Media - The Lost Ark Has Found its Way - Make it stand out （Multiple quests in one area） https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390282971-ZRIH5R11HVK8STOMTD7M/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_3edea019-65c2-40bd-ab51-9afd77112163_865x446.png Media - The Lost Ark Has Found its Way - Make it stand out （UI of adventure scroll） https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390284247-L6DNWLNMKJX8ZLFBY1TW/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_27e3962d-5094-4310-8032-083a9d3a18be_608x375.png Media - The Lost Ark Has Found its Way - Make it stand out (The exaggerated and shining paladin armor in Lost Ark can be said to be a mixture of cultural symbols of mainstream knight's armor.) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390286793-9HG3YJ9Q6LTVSPA1DD7S/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_d8c41fb4-8a15-4927-95d2-97d6fa5b4733_1600x1446.png Media - The Lost Ark Has Found its Way - Make it stand out (The armor design of the similar game "Path of Exile 2" is realistic and conservative in structure, unique in form, and unified in cultural symbols.) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390288356-9L45WBR90Z77OHF7ZLB2/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_63264189-84d3-4f18-ad5d-433c6efdc2e2_680x622.png Media - The Lost Ark Has Found its Way - Make it stand out (Oily skin texture) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390290449-C6E8WOA9FT7LTMS1DS2Z/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_4842a983-30e6-4dca-be70-6e1e41d112cd_1200x675.png Media - The Lost Ark Has Found its Way - Make it stand out (The grand scene) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390292874-6362547TF7PFGVGD759O/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_a2f89842-f08d-4e90-8c04-fd213ab44dbd_1600x1100.png Media - The Lost Ark Has Found its Way - Make it stand out (The well-rounded siege) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390295753-4N9SAA92KX1PY5SUMZ84/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_dde47a20-6c0d-48e3-befc-f8ee913baa89_1600x1057.png Media - The Lost Ark Has Found its Way - Make it stand out (The rough cutscene) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390298888-MYMMSS29D2JBIUIM2QTL/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_ccda6876-c6cd-4fde-aef0-899487e5e9f0_1600x679.png Media - The Lost Ark Has Found its Way - Make it stand out (Luterra) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390301550-4TOKB9XEGCKJHMTYNEIK/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_81532f3e-5b58-4b1c-9ef9-216720f7a26e_1600x679.png Media - The Lost Ark Has Found its Way - Make it stand out (Arthetine) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390304379-D2U3IPOXR7OBOEZFCF0J/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_4efb9ded-c6a4-476f-be05-a989da1c389f_1600x679.png Media - The Lost Ark Has Found its Way - Make it stand out (Anikka) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390307566-XJEXOEEYJEJJ6EDGCW09/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_f3ff304e-6e91-4e9a-8ae3-3c34f86d6b50_1600x679.png Media - The Lost Ark Has Found its Way - Make it stand out (Vern) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390308623-G0NK9LQOWKKUYIECYL33/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_d6f62c97-bb68-4f03-ab77-66206cb53cb0_580x330.png Media - The Lost Ark Has Found its Way - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390311486-QBHCQP3SJJ0RRVZTM86U/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_117b201a-9522-495d-a65b-9b11c658d33b_1200x630.png Media - The Lost Ark Has Found its Way - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390312640-7KR8XVP3G5KDB6BY3ZF1/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_354737f9-9b12-4f6d-a02c-24c0b76830c5_738x289.png Media - The Lost Ark Has Found its Way - Make it stand out (DAU Trend (source: https://steamcharts.com/)) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390314208-3YQS40S1RJJZX61S6H1B/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_defb5f38-7f32-4d03-ad3a-27cce0a2ea01_408x999.png Media - The Lost Ark Has Found its Way - Make it stand out (Battle Pass Screenshot) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390316023-WKPPPZRTLU7EL7Z1ILBL/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_2374fca0-4f6b-4395-b0c8-0a716df95fcc_1600x589.png Media - The Lost Ark Has Found its Way - Make it stand out (In-Game Store Recommendations) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390317795-Z9XLLTJ6P4YAS14ZIUYZ/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_9807fe73-6e8e-4573-b5ef-8650e76b7aee_1600x841.png Media - The Lost Ark Has Found its Way - Make it stand out (Outfits) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390318847-5BDW0SQJSWWJVVVMBRM6/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_35fa11de-5241-43d0-adb5-829620a14315_866x441.png Media - The Lost Ark Has Found its Way - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390320967-GVTDEDSSXP058NBKC4BJ/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_dcb77e76-2eaf-4fee-96fa-7531f3dd0261_1280x431.png Media - The Lost Ark Has Found its Way - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390323183-O8BUE3P7IS8ZQTD1ZSJ1/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_b8c0c2c7-830d-4bad-b938-208591a1b949_1600x717.png Media - The Lost Ark Has Found its Way - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390324611-3DWW7SD6M1LZMYN13FDZ/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_49bad397-bae2-464a-ad0b-a7146b87c3f7_685x690.png Media - The Lost Ark Has Found its Way - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390327206-I7ODF9DT75VAON3JLGJO/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_4be9978b-04dc-4a6e-8417-9cfe47222323_1280x562.png Media - The Lost Ark Has Found its Way - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390328551-6ERFZXZ9JGKXHNHYUGIT/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_f173d018-7082-4b22-856f-134b9291843e_719x882.png Media - The Lost Ark Has Found its Way - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390331718-PSNCRV63RAY3HESKH6VF/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_35f8880a-3bb2-489b-81ea-61858bf1f94d_1377x633.png Media - The Lost Ark Has Found its Way - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390333409-WPI4EPP19DR85JTBK3IU/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_a4de16f7-0776-4c54-ba4a-8824c4960c1a_609x727.png Media - The Lost Ark Has Found its Way - Make it stand out (Player’s Fan Art of Mokoko) https://www.deconstructoroffun.com/blog/2022/4/24/cookie-run-kingdom monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390345976-2KE7SKXHVZ0FLKZAX5FT/Funding%252BXsolla.png Media - How Cookie Run Bakes its Monster Revenue - Make it stand out Do you need funds to finish, release, or promote your game? If that’s the case, Xsolla Funding Club got you covered. It is the no-cost matching service that gets your game in front of qualified publishers and investors in one simple process. 1. Create an account 2. Submit your most up-to-date playable build, pitch deck, and gameplay video. 3. Your game gets screened internally by our industry experts within two weeks. 4. Approved games are placed in the Funding Club for consideration by qualified investors and publishers. It's leading, it's simple, it's risk-free. Apply today! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390347435-CHGUA0UOMCBGMSQ6ZLJK/Screenshot%2B2022-04-25%2Bat%2B11.45.18.png Media - How Cookie Run Bakes its Monster Revenue - Make it stand out $225M with only 22M installs is impressive to say the least. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390348793-GDLKS22A2RGN1DTZRZT5/Screenshot%2B2022-04-24%2Bat%2B14.16.19.png Media - How Cookie Run Bakes its Monster Revenue - Make it stand out We usually don’t analyze games that have over 70% if their revenue coming from Asian markets. What works in those markets simply doesn’t tend to work with the Western players. Cookie Run is has some imporessive traction in the Western markets, which may potentially turn this game into a proper worldwide hit. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390350101-O87MM3PF5ENMKUH2V7WP/Screenshot%2B2022-04-24%2Bat%2B9.07.41.png Media - How Cookie Run Bakes its Monster Revenue - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390351701-CXO63OV9GPSQBOIRZYNI/Screenshot%2B2022-04-24%2Bat%2B9.07.50.png Media - How Cookie Run Bakes its Monster Revenue - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390353664-40OYQE6N9RGOO1GDUM7B/Screenshot%2B2022-04-24%2Bat%2B9.08.01.png Media - How Cookie Run Bakes its Monster Revenue - Make it stand out Build & Harvest Mode in Cookie Run: Kingdom https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390355629-Y9HYKGYKTVYY2DIKTWVX/Screenshot%2B2022-04-24%2Bat%2B9.08.12.png Media - How Cookie Run Bakes its Monster Revenue - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390357006-00VBNBI0DYQXD851SX0T/Screenshot%2B2022-04-24%2Bat%2B9.08.34.png Media - How Cookie Run Bakes its Monster Revenue - Make it stand out Evolution of Cookie Run https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390358399-M51NS7NF20Y08P8Z5EO2/Screenshot%2B2022-04-24%2Bat%2B9.08.50.png Media - How Cookie Run Bakes its Monster Revenue - Make it stand out Special effect from clicking on and dragging the Hot Cocoa Cookie https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390359850-XSMEGXIO2X906KUEVULG/Screenshot%2B2022-04-24%2Bat%2B9.09.01.png Media - How Cookie Run Bakes its Monster Revenue - Make it stand out Interactive Facilities for Some Cookies https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390361666-FPKL8CFDVEESHRDRNPCH/Screenshot%2B2022-04-24%2Bat%2B9.09.26.png Media - How Cookie Run Bakes its Monster Revenue - Make it stand out Blackberry Cookie and Dark Night Mantelpiece. When the Blackberry Cookie sits on the chair to read, she will fall asleep and a ghost will come and knock the book on the floor, waking the Blackberry Cookie with the noise https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390363316-EF6XYCL96DVODSQH55WA/Screenshot%2B2022-04-24%2Bat%2B9.09.58.png Media - How Cookie Run Bakes its Monster Revenue - Make it stand out Side Quest with Rye Cookie and Chili Pepper Cookie: Romance of the vigilantes started by a wanted order https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390364835-95UNABA53T65OK9J4XPS/Screenshot%2B2022-04-24%2Bat%2B9.10.21.png Media - How Cookie Run Bakes its Monster Revenue - Make it stand out Interactions between Custard Cookie III and Wizard Cookie https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390366211-OKDJT1N94Y3W5MUW2GV1/Screenshot%2B2022-04-24%2Bat%2B9.10.34.png Media - How Cookie Run Bakes its Monster Revenue - Make it stand out Licorice Cookie’s Honest Self Awareness https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390367776-PJKN3A5A4TXJCOP00IFE/Screenshot%2B2022-04-24%2Bat%2B9.10.46.png Media - How Cookie Run Bakes its Monster Revenue - Make it stand out Seems simple but with great details: “zzz” means the factory has no ongoing tasks; green arrow means the factory could be upgraded. If the production boxes are all full when players click on Produce, it will show the text in the middle as well as a notification to add one box for 300 diamonds. Higher level factories that can produce multiple types of items are also distinguished from basic factories by hiding the uniformed resource bar on top. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390369399-5G6UVXDFU5LGTMZLBWUO/Screenshot%2B2022-04-24%2Bat%2B9.10.53.png Media - How Cookie Run Bakes its Monster Revenue - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390370623-S38YF99FGQ2RY4P1MX5B/Screenshot%2B2022-04-24%2Bat%2B9.11.04.png Media - How Cookie Run Bakes its Monster Revenue - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390371600-99OHSRBKTS5SS5JSLFU6/Screenshot%2B2022-04-24%2Bat%2B9.11.15.png Media - How Cookie Run Bakes its Monster Revenue - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390373137-4Q2FD2GDKPWFQRFKOD2H/Screenshot%2B2022-04-24%2Bat%2B9.11.32.png Media - How Cookie Run Bakes its Monster Revenue - Make it stand out The friendly drop rate brings players great excitement from both getting an Epic Cookies and a x20 combo! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390374429-2CCJ8JZF9WJTJ564HYIL/Screenshot%2B2022-04-24%2Bat%2B9.11.45.png Media - How Cookie Run Bakes its Monster Revenue - Make it stand out RPG Games Drop Rate Comparison https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390375854-RSBWQ9H941GIP4MIU41O/Screenshot%2B2022-04-24%2Bat%2B9.12.00.png Media - How Cookie Run Bakes its Monster Revenue - Make it stand out You only need to unlock sub-attributes which have no upgrade option. All attribute combinations are limited so as to be more controllable for players. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390377541-19Y0P7RBN13MX4LHDNCE/Screenshot%2B2022-04-24%2Bat%2B9.12.11.png Media - How Cookie Run Bakes its Monster Revenue - Make it stand out You only need to unlock sub-attributes which have no upgrade option. 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New slot games are added on a weekly basis. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390505518-3X46WTXLG6JORDZ35315/c3.png Media - 2022 Predictions #4 Casino Games Brace for Impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390506727-DZUWTW93ISZDML62QATZ/poker.png Media - 2022 Predictions #4 Casino Games Brace for Impact - Make it stand out All top-10 titles grew significantly over the past two years. Yet the growth outside the top-2 was far more significant. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390507711-UE03829VWF51RL2J9D3F/c5.png Media - 2022 Predictions #4 Casino Games Brace for Impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390508709-7MIJZPCZ0XW89E3V7VIS/bingo.png Media - 2022 Predictions #4 Casino Games Brace for Impact - Make it stand out The growth of the Bingo genre has been very impressive over the last two years with both top titles and new entrants scaling up. Unlike in Poker, a couple of Bingo titles declined during the genre’s growth spurt. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390509810-MHVCKNSW2D654IZEREO9/c6.png Media - 2022 Predictions #4 Casino Games Brace for Impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390510823-CE6KEB2WGHW0G77CXC41/Social%2BCasino.png Media - 2022 Predictions #4 Casino Games Brace for Impact - Make it stand out Social Casino is as concentrated of a genre as there can be with Coin Master taking nearly all of the revenues. During the years we’ve seen competitors attempting to scale up only to tumble down the following year. The best success is seen with games like Board Kings (Playtika). These games use the Coin Master loop but with a different core. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390512094-WGHKJCQLXTO8SQNWLKNQ/Coin%2BMaster.png Media - 2022 Predictions #4 Casino Games Brace for Impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390514206-90A9WP4L0Q4NF3QQ9EWI/coinmaster.png Media - 2022 Predictions #4 Casino Games Brace for Impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2022/2/6/2022-predictions-sports monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390521779-Q68NF5H7L1SCLAEI9FLG/st.jpg Media - 2022 Predictions #3 Sports Games Get Beaten from a Pillar to a Post - Make it stand out This report wouldn’t be possible without the help from our friends at Sensor Tower. An essential data platform for all mobile gaming studios. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390535616-9P9AX7WGZBCY9WMRCIA8/PlayerWON-DoF.gif Media - 2022 Predictions #3 Sports Games Get Beaten from a Pillar to a Post - Make it stand out This prediction post is sponsored by PlayerWON™, the only engagement and monetization platform for free-to-play PC and console games. PlayerWON provides gamers with opportunities to earn valuable rewards in exchange for choosing to watch TV-quality brand videos – all while driving engagement, retention, lifetime value and additional revenue for developers. Everybody wins! Check out PlayerWON in action and get more info. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390537150-7K7DE56AQ035KMYPFPZI/dof_bubble_sports.png Media - 2022 Predictions #3 Sports Games Get Beaten from a Pillar to a Post - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390538124-NZE8AM30KZ8A1AZ2T0B7/S1.png Media - 2022 Predictions #3 Sports Games Get Beaten from a Pillar to a Post - Make it stand out The impressive growth of Need for Speed was wiped out by the decline of Real Racing. FIFA grew a bit boosted by the European Championship games. All other major franchises declined considerably. MLB’s strikeout was the most surprising one as it’s the first time the game declined in its history. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390539103-MHXT8JIY9UJ0HMBY6ERO/s2.png Media - 2022 Predictions #3 Sports Games Get Beaten from a Pillar to a Post - Make it stand out The decline of downloads has been constant. But the decline of revenue really accelerated in 2020 and 2021. The NBA season in 2020 performed poorly. The 2021 season had better ratings, but for somewhat reason it didn’t reflect in the game’s performance. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390540031-7AXOWZFRAAE9S064NQBT/s3.png Media - 2022 Predictions #3 Sports Games Get Beaten from a Pillar to a Post - Make it stand out Glu’s Tap Sports Baseball game releases annually and replaces the old version quite well. This is different from EA Sport’s strategy on mobile where the game gets reset with each seasons removing the risk of migrating players to another app.Up until 2021, every new game broke the previous revenue record while keeping the similar amount of downloads year over year. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390541477-XR8MZO5EFOHMP68LIJ9O/s4.png Media - 2022 Predictions #3 Sports Games Get Beaten from a Pillar to a Post - Make it stand out In case you’re wondering, downloads are not to blame for the massive decline. MLB interested players just as much in 2021 as years prior. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390542326-R87MRRS5T613ABCLH8X3/Madden.png Media - 2022 Predictions #3 Sports Games Get Beaten from a Pillar to a Post - Make it stand out In 2020 EA launched a new Madden Mobile game to replace the existing one. This resulted in growt of installs but it didn’t stop the decline of the title in 2021. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390543209-OUQP3ODU7FTYELI5SWYD/s5.png Media - 2022 Predictions #3 Sports Games Get Beaten from a Pillar to a Post - Make it stand out Golf Clash held the same run rate despite downloads being cut in half. Golf Rivals grew revenues without growing downloads. One is clearly optimizing for profitability while the other one is going for measured growth. It’s only a matter of a couple of years before Golf Rivals passes Golf Clash. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390544268-H2L5KZ7C22YEQE7666F5/s6.png Media - 2022 Predictions #3 Sports Games Get Beaten from a Pillar to a Post - Make it stand out The overall golf pie is growing. Golf Clash is losing its market share by not growing with the market. Miniclip’s second attempt the golf game is paying off with a rapid growth. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390545394-E948IMLS971CGBDHS7OK/csr2.png Media - 2022 Predictions #3 Sports Games Get Beaten from a Pillar to a Post - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390547527-Q9HRAX1LDVSFOSFC5RGV/clash.png Media - 2022 Predictions #3 Sports Games Get Beaten from a Pillar to a Post - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2022/1/31/2022-predictions-2-mid-core monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390555027-X2EJ2YJ0UXMMDT3JKZJB/st.jpg Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out This report wouldn’t be possible without the help from our friends at Sensor Tower. An essential data platform for all mobile gaming studios. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390556276-K8DPZJC2J23SX98VYWN0/xsolla.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out With Xsolla you can easily launch your own cross-platform player account system Let your players stay connected and engaged no matter which platform they play on. The money you save on platform fees will go directly into further improving and growing your games. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390557667-C4I6YJDDMBBF1NLKC66Q/Market.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390559101-VTIVHKP19G7YU1H447Q0/dof_bubble_chart_mid_core.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390560209-WH49MV7WI9IWOKFMW8ST/Taxanomy.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390561247-WXCVJ1ZTRDE372EWIBRD/gow_title.jpg Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390562622-JBKK81TE4S57D6Y6QN27/1.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390563772-MQXAB6YC2O7OAQR07XNB/3.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390564980-ZCI1A42JY7DSO16K6XPV/5.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390566116-8DGIK94XJO3HRP98RL8D/2.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390567332-4Z89592T1901GSLVGQ2K/4x2.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390568477-Z783SNVCPGOED7RSIKD3/4x.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390570289-JJLD880T45EBVYYQ3BHK/funplus.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out Several of the top performing 4X games employed IPs to broaden their reach in the post-IDFA era. Also, why make an IP-based game anymore if you can rotate top IPs? Just look at State of Survival, which made nearly half-a-billion in net revenues in 2021. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390571511-54CGV2FJ0EEYDM4GNZYD/predictions.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390574323-7YUTDFD35Y9ZA0WUD1D2/next%252Bbig%252Bthing.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390577079-0LOEAVHQDY5S3INMO6PU/dof_game_genre_dau.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out While hypercasual and arcade games boast nearly unlimited amounts of downloads, when looking at the daily active players, shooters are actually neck-to-neck with these two genres. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390578842-H8BMJZD7ZQ462PTZWO99/shooter%2Bgenres.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out There are four shooter genres on mobile. Though given the latest trend of having multiple types of games in one app, the division between classical TPS/FPS games and Battle Royale games is bit vague. In other words, you could place Call of Duty Mobile under Battle Royale genre, which would radically reduce the size of TPS/FPS games. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390580016-UKB02YK5NKELQDS0F1AT/shooters%2B2.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out Garena Free Fire was the biggest beneficiary of Fortnite’s removal. Not to mention the banning of Tencent’s PUBG Mobile in the Indian market, which further helped Garena Free Fire as it grew to become the biggest shooter outside China. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390581129-SY6NPGHRP3STOAZQ1WUH/Shooters%2B1.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out All four of the major franchises saw a decrease in downloads in 2021. Free Fire (-11%), PUBG Mobile (-25%), Call of Duty (-38%) Fortnite (). In case you’re wondering, July 21’ was the launch of PUBG India that replaced the banned Tencent version. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390582189-7VBUL4ROWSPBJ3OE1U7W/shooter%2B3.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out Despite the decrease in downloads, key franchises, with the expectation of Fortnite () continued to outperform the market. Free Fire (+60%), Call of Duty (+31%), PUBG Mobile (+13%) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390586509-E7SNPKJPO8W6GOA6WBIS/shooters%2B4.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out There are so many great battle royale games you’ve never even heard of. For somewhat reason Net Ease is usually behind the half of them. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390589188-PH68O748JYMIVZT7BFEG/shooters%2B6.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out Final Fantasy’s Battle Royale game has been a dissapointment. EA’s two key franchises are still in soft-launch with a mixed bag of early results. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390590858-8NIY88L46MAHNNJOT9QR/shooters%2B5.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out Both PUBG and Free Fire launched sequels in 2021 experiencing drastically different outcomes. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390592169-GLICBQ8O6RB6JOPLUWR5/image%2B%25282%2529.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out The sequel hasn’t given perhaps as big of a boost to revenues as expected. But we can see the total share slowly growing despite installs gradually decreasing after the big launch. This speaks of the longevity of the sequal. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390593788-2G1EAEJBVIL0XPJH47EI/image%2B%25283%2529.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out Launching a sequel provided a massive permanent boost to downloads. Please keep in mind that most games declined in H2 as IDFA was being enforced on iOS. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390594858-GH4FGSFJYCTPATRF2WN2/tarkov.jpeg Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out Extraction shooters, inspired to some extent by the success of PC-game Escape from Tarko, seem to be the next wave on mobile. There are several ones in development and few of them have launched. Yet the genre defining one is still missing, as the ones early to market lack the accessiblity and the IP to take over. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390596395-8SELOLKXUAP4WQD50LJ2/RPGs.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out RPGs are divided into 8 sub-genres in the taxonomy. Squad and RPGs are by far the largest ones outside key China, Japan, and Korea. The high revenue of MMORPGs you see in the taxonomy is primarily because we didn’t exclude Taiwan from the data pull. Something that we will do in the future as it distorts the analysis. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390597603-QURTPTVOAELV57IQNZCW/RPGs2.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out 37Games, Aristocrat (Plarium) and NC Soft grew while everyone else in the top declined. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390599002-MM97H51FYSY4FVWDCGDN/RPGs3.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out Plarium’s RAID was among the first ones to launch outside mobile. Despite the move that most likely increased their net revenues, RAID continued to outperform on mobile as well growing 27% while the competition declined. Plarium showed that cross-platform is a source of overall game growth. Not just the growth of margins. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390601199-O4H9TYORV6QTI15IUXLZ/cookie.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390602680-93G5B4XDFH0MZ1QGY90K/PuzzleandSurvival.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390604027-976AWJEATXCW37NF6SXG/7knights.png Media - 2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2022/1/13/casual2022 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390612190-K1X4KOWBXVBT3B4LDPDN/writers.png Media - 2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter - Make it stand out This analysis is written by Laura Taranto, Niek Tuerlings, Ahmetcan Demirel, and Michail Katkoff. Opinions shared are personal and do not reflect those of their employers. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390613234-DNWDPLAKRD90CU2EJ8WG/st.jpg Media - 2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter - Make it stand out This report wouldn’t be possible without the help from our friends at Sensor Tower. An essential data platform for all mobile gaming studios. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390614194-YARLQXBXRGUPFR5GE2MI/1.jpg Media - 2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter - Make it stand out From our sponsor: With Luna elements, you can produce amazing creatives in minutes. And the more creatives you test, the higher your chances of success. So don’t let small things like not knowing how to code interactive creatives cap your UA output. Get control over your creative strategy by signing up at lunalabs.io, so you can start scaling up today. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390615137-DHAZXRIZVVCJK9QMJ4GM/unnamed.png Media - 2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter - Make it stand out We report gross revenue (including the cut for Apple or Google). Android estimates do not include third party stores. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390616525-Y4OPN1Q6Z8K08IKXVJ3M/image.png Media - 2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter - Make it stand out While the growth of IAP revenue continued strongly, all categories saw a decline in downloads. In fact, there are very few genres that experienced growth of installs in 2021. Hypercasual games were the only impactful one worth mentioning at 15% YoY growth. We report gross revenue (including the cut for Apple or Google). Android estimates do not include third party stores. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390617826-2TAHL9VSQYUIAQ7TDU91/unnamed%2B%25281%2529.png Media - 2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter - Make it stand out 2021 saw the least amount of new games entereing the market. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390619052-ZB23M3K6JLP2VKZUFBF7/unnamed%2B%25282%2529.png Media - 2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390620199-HTBHDX3BAINSQF9XUHPQ/unnamed%2B%25283%2529.png Media - 2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390621576-UJGVEQ9SCMTIIXH5HCKX/dof_predictions_casual_bubble_chart5.png Media - 2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter - Make it stand out We report gross revenue (including the cut for Apple or Google). Android estimates do not include third party stores nor ad monetization revenue apart from Hypercasual games. Chinese, Japanese and Korean revenue data is excluded to make the data more relevant for publishers operating outside those largely exclusive domestic markets. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390623145-WVB1FGZI3FJTV3B41POL/Puzzle.png Media - 2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter - Make it stand out As we analyze all the various sub-genres of Puzzle, here’s a little cheat sheet with each sub-genre and a reference game in the sub-genre. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390624151-3JK3OU08EIM6KLMUSMQE/1.png Media - 2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390625116-U1L5Y9XE2Z6SETHKCATK/2.png Media - 2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390626181-RP4U1P58RCKW3LJWZPG7/share%2Bpublisher.png Media - 2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390627116-3K6XAMEBQI1JZDTJNZHK/5.png Media - 2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390628122-1LZYEVWBW2U2T2XKO32B/6.jpg Media - 2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter - Make it stand out The only other genre that didn’t show a trend of decline was Lifestyle (games like Toca Boca, Design Home, and Beatstars) which increased its total number of downloads by 6 million. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390629095-BAWOU79L1J5BS1SOCVZ1/7.jpg Media - 2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter - Make it stand out Hypercasual games lanched in 2021 didn’t have the same impact as those in 2020. The impact would be even more radical had IDFA depreciation been instituted and enforced earlier in the year. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390631092-UHRLY4M7C229KGSQM0N5/where.png Media - 2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter - Make it stand out Before IDFA depreciation, games were able to find their target players from the crowd. Apple’s privacy-related changes made this much more difficult. Given that hypercasual games monetize via ads that promote other games, the IDFA depreciation is a significant risk for the whole genre. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390632204-GJDU32SCAA0UE6TRKH1H/9.png Media - 2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter - Make it stand out Challenges and TV show/pop culture trends helped Hypercasual’s post IDFA struggles. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390633198-RSN2BYT2YY2S516E7O8I/10.png Media - 2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter - Make it stand out Hypercasual publishers seem to like investing in developers. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390634522-IWWKCWGRO3T7LIGJKJ3L/merge.png Media - 2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390635568-0J47M2G2ZPTU7KNAXEVK/11.png Media - 2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390636657-FEM7WFRMTFEP8IT16S8F/12.png Media - 2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390637637-47KZTZ22QSIUJPF84XTE/13.png Media - 2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter - Make it stand out Four out of 10 puzzle games launched in 2021 were Merge Games. Just wow… https://www.deconstructoroffun.com/blog/2022/1/14/clash-mini monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390645944-1OPM8IGTL8FGDCUFQG9Z/writers.png Media - Clash Mini - Contender or a Pretender? - Make it stand out This analysis is written by Hadrian Semroud, Javier Barnes and Krishna Israney. Opinions shared are personal and do not reflect those of their employers. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390648042-5NROEDSRJK7GFWD5I3PG/1.png Media - Clash Mini - Contender or a Pretender? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390649573-MEFRP6E5NTMAE311U0IJ/2.png Media - Clash Mini - Contender or a Pretender? - Make it stand out Many studios (including household names like Valve, Riot, Blizzard, and Ubisoft) rushed to release their own autochess games in record time. But they innovated very little compared to the original mod. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390651189-ICZRQ4QFH2EXBZMA3RP7/3.png Media - Clash Mini - Contender or a Pretender? - Make it stand out Design endogamy: The Valkyrie, Giant Skeleton and Miner share the same exact behavior in Royale and Mini, so veteran players will find no innovative ways to use them or mechanics to learn and master. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390652366-AYTZUDA7KOTB49YRFJ4A/4.png Media - Clash Mini - Contender or a Pretender? - Make it stand out During the first two weeks, the grossing ranks pattern of Clash Mini was similar to Supercell’s successful titles, but it quickly lost steam after that. Source: AppStore. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390653772-9X9WB1FHTAGLY3TIR6SM/5.png Media - Clash Mini - Contender or a Pretender? - Make it stand out Despite the fast success, Clash Mini RPD has remained flat. Source: SensorTower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390655630-4R2QKEYANIL3MSAUSJ9F/6.png Media - Clash Mini - Contender or a Pretender? - Make it stand out Clash Mini features several mechanics aiming for conversion (content bundles, battle pass…) but no reasons to pay repeatedly. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390656887-K9VG1JNF6PK8ZK529V7J/7.png Media - Clash Mini - Contender or a Pretender? - Make it stand out Clash Mini’s gameplay is less complex and less skill demanding than Clash Royale and Brawl Stars. This means little room for mastery, and may endanger its ability to engage midcore players for a long term. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390658237-4CINF5BLZ9WP1MZQHOUH/8.png Media - Clash Mini - Contender or a Pretender? - Make it stand out The 15 seconds of the recruitment phase are fairly intense in terms of decisions. And the battle finishes very quick, asking again for player interaction. These timings are not very far away from a mana demanding combo in Clash Royale. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390659388-XXLJU03RL52ZIJ1YBICO/9.png Media - Clash Mini - Contender or a Pretender? - Make it stand out In Rumble mode, players are separated into 2 groups. After 3 rounds the top 2 players of each group get to the final, which are elimination rounds. So the cap is 5 rounds maximum. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390660807-7XUH2P155JXMI4B59JKP/10.png Media - Clash Mini - Contender or a Pretender? - Make it stand out Clash Mini’s decks are composed of a Hero and 5 minis, which is not enough to allow alternative strategies and means that a deck focuses on just a couple of synergies. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390662301-8BIT5X24KGB8EGKIB4X5/11.png Media - Clash Mini - Contender or a Pretender? - Make it stand out Decks are built around the Hero: For example, decks around Shield Maiden (a tank that turns enemy DPS against them) focus on healing it. Decks around the Archer Queen focus on defending her with tanky melee units. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390663600-B0HJODITD4OM2X7H2WZM/12.png Media - Clash Mini - Contender or a Pretender? - Make it stand out Upgrading units during the match increases some of their stats a bit and unlocks a gameplay perk. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390664882-IPE0RONFWPUU7IL2S6C9/13.png Media - Clash Mini - Contender or a Pretender? - Make it stand out Clash Mini features a limited number of units, with behaviors that are quite simple and don’t have a lot of room for mastery. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390666223-JKCTOL7BTT4Y8PGBXCTM/14.png Media - Clash Mini - Contender or a Pretender? - Make it stand out New game boards with Tiles that heal Minis or charge their Super abilities are some of the Tile modifiers unlocked through League progression. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390667396-44VWQ8EN3GN301P0W6PL/15.png Media - Clash Mini - Contender or a Pretender? - Make it stand out In Clash Mini, content progression is achieved by completing quests, not by acquiring trophies like in other SC games. Trophies only allow progress through leagues, which don’t serve a clear purpose right now. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390668701-VOS2WWHQOHF1VUXNQYEY/16.png Media - Clash Mini - Contender or a Pretender? - Make it stand out In Clash Royale and Brawl Stars, most content is unlocked by accumulating trophies. This regularly alters the set of dominant strategies. And means that a player that reaches the Leagues stage is a seasoned veteran. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390669920-ETZLJWOXF9XTZQR7YLXL/17.png Media - Clash Mini - Contender or a Pretender? - Make it stand out Source: Clash Royale Community talk Level 14 and Slash Royale (Official Post), Reddit https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390671570-O8L61HNGWEF7ZHCO4I3N/18.png Media - Clash Mini - Contender or a Pretender? - Make it stand out This model is similar to Battle Legion, where competitive players need to obtain the artifacts promoted each season, which forces them to regularly buy the Premium Pass and continue to be engaged. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390672890-NF5TLOKQMAD7DBPE2BVV/19.png Media - Clash Mini - Contender or a Pretender? - Make it stand out The main reward of the quest system is progression over a seasonal pass system that resets every season. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390674370-PFSLCR3L9AK0F0QQLIXO/20.png Media - Clash Mini - Contender or a Pretender? - Make it stand out Clash Mini’s quest system is reminiscent of the one in Brawl Stars, which also encourages players to play with different characters and game modes. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390675904-2ECG99WXPBTLGK5MIYDT/21.png Media - Clash Mini - Contender or a Pretender? - Make it stand out Playing ranked matches was originally linked to the use of “Challenge coins”, but these coins have been removed in the first game update. The “Challenge Coins” are now “Crystal Coins” and allow you to buy exclusive skins. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390677122-695IV5V1DX9C33D6UWAU/22.png Media - Clash Mini - Contender or a Pretender? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390678684-N9UY8IHTIXVSW1BEJFKY/23.png Media - Clash Mini - Contender or a Pretender? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390679916-08HM2XCD9X2ZFIORCRGU/24.png Media - Clash Mini - Contender or a Pretender? - Make it stand out All in-game purchases have a daily cap (or seasonal cap, in the case of the Pass). This limits the amount of gems and gold that a player can spend in a single day (and season). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390681361-YZGHZRLK5MRJYJD6BJX2/25.png Media - Clash Mini - Contender or a Pretender? - Make it stand out Madden Mobile is one of the few mobile games that has a seasonal content reset. It is easier to accept by their audience since it mimics the real-life season system of the NHL. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390682516-Q5SVM59R07FQUY9KTFXF/26.png Media - Clash Mini - Contender or a Pretender? - Make it stand out Quantity is a quality on its own: Each individual piece of content in Brawl Stars is relatively simple, but having to master all Brawlers, gadgets, maps and game modes requires years. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390685368-ULAB781AAUKUGZQWOC2C/%255BBlog%2Bcontextual%255D%2BDeconstructor%2Bof%2BFun%2B_%2BDecember%2B2021%2B%25282%2529.gif Media - Clash Mini - Contender or a Pretender? - Make it stand out Over $244 million has been contributed to video game projects on major crowdfunding platforms since 2012. When these campaigns end, developers face a new challenge: transitioning to a successful long-term business. Find out everything you need to know about running a crowdfunding campaign from creating a buzz to building a community here. https://www.deconstructoroffun.com/blog/axie-infinity-deconstruction monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390693955-MSIFX5GVRMCMX1JTYSP9/AI%2BImage%2B0%2B-%2BAuthors.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out This report was written by Jimmy Stone, Lars Doucet, Anthony Pecorella, Aaron Bush, Abhimanyu Kumar, from left to right. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390695198-YL1CP3DTIBCEYRN259VK/AI%2BImage%2B16.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Source: Token Terminal https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390696409-9IC8K14858DEJIC3SW90/AI%2BImage%2B17.jpeg Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Source: Co-founder Jeffrey Zirlin on Twitter https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390698095-U8JREO7LEJMJBB9EB7Z7/AI%2BImage%2B18.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Source: Messari https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390700514-RUCLDAWSJ6F1MT5RTHT9/AI%2BImage%2B19.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out (From left to right): Jeffrey Zirlin, Andy Ho, Trung Nguyen, Tu Doan, Aleksander Leonard Larsen | Source: Sky Mavis https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390701648-UGF4804UA54QB6U0N9FN/AI%2BImage%2B20.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Image: Key milestones and events in Sky Mavis’ roadmap https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390702521-IF2DIP4UNV2EA46UKWA0/AI%2BImage%2B21.jpeg Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Source: Axie Infinity Newsletter https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390703633-9LY5LASRR3D88TTCBW6I/AI%2BImage%2B22.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Source: Messari https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390705079-8RWIMX6VWBFNGIC9O1P6/AI%2BImage%2B23.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Source: Axie Infinity Newsletter https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390706217-4V4MOC2OD02PW869NNO9/AI%2BImage%2B24.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390707381-7V8IVBFVRSYLKKKR9DKH/AI%2BImage%2B25.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Source: Google Trends https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390708701-0JA1U5HQPJ9VHMRCIQWE/AI%2BImage%2B26.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Source: Google Trends https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390709903-2CYCQGCPT6D3LVIC427O/AI%2BImage%2B27.jpeg Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Source: Co-founder Jeffrey Zirlin on Twitter https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390712159-C5108T2GKVPPDWHPZAS8/AI%2BImage%2B28.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Image: Axie Infinity core loop https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390713596-NZ5YR7HKC5FC6AOW979W/AI%2BImage%2B29.jpeg Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Image: Axie Infinity core gameplay - turn-based RPG + card battler mechanic https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390715770-0G1IM9HPTDNNUQYQN0CJ/AI%2BImage%2B30.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Image: Axie Infinity full game loop https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390716881-Q9VM3DJRU6RAGJ0PJUO6/AI%2BImage%2B31.jpeg Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Image: Axie Infinity Energy system design instructions https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390718054-RDCZNQKHSSEWVGQUMMMQ/AI%2BImage%2B32.jpeg Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Image: Daily Quests in Axie Infinity https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390720640-NLNLM30A44VTMVIDF56F/AI%2BImage%2B33.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Images: (Left) Axie Infinity PvE Adventure mode stage 26 | (Right) Axie Infinity PvE Adventure mode gameplay screenshot https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390721889-XYSLIHKZYKGO1KWOLMC7/AI%2BImage%2B34.jpeg Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Image: Axie Infinity PvP Arena gameplay screenshot https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390723160-MZ1U3JQZS6W2VQKUF8IA/AI%2BImage%2B35.jpeg Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Image: Axie Infinity Breeding screen https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390724448-7DJ3O5QEUJNHZYGPWMVZ/AI%2BImage%2B36.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Source: Axie Pulse https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390726509-CIC4OBZN3P8ENPN0QDMY/AI%2BImage%2B37.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Source: CoinGecko https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390727840-MFWPV99W87H3QOMJS2YG/AI%2BImage%2B38.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Source: CoinGecko https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390728958-5900ACF7M1Y7AY7N4BRR/AI%2BImage%2B39.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out SLP Supply = Mkt. Cap/Price OR Cumulative SLP Minted - Burned | Source: Axie World, CoinGecko https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390731183-FII8NRSOKXV8KJP1K0Y6/AI%2BImage%2B40.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Image: Axie Infinity Energy to SLP generation relationship https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390732709-BBFLP9VU0TQUS9KFXR6Z/AI%2BImage%2B41.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Image: Amount of EXP gained per win on every PvE Adventure level https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390734707-THIXRWVQUIETDPU8GH5S/AI%2BImage%2B42.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Axie Infinity EXP farming guide | Source: Axie Edge https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390736133-38Z7EJBQV8ZU4JWLH83R/AI%2BImage%2B43.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Image: SLP Earned/Win across PvP MMR brackets in Axie Infinity https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390740534-2E8E5CHAOYP4PBJ1JFPU/AI%2BImage%2B44.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Source: Axie Infinity Discord https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390743100-DYPMDTQC8JVJUEZIPY7U/AI%2BImage%2B45.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Image: SLP-USD earnings per day at various MMRs for all players vs Filipino income lines https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390745824-IGGERQ38V66HTWUTTPDZ/AI%2BImage%2B46.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Image: SLP-USD earnings per day at various MMRs for all Scholars vs Filipino income lines https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390747330-XNFLDW0S1GTODMU9AC2G/AI%2BImage%2B47.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Cumulative count of total Axies in Axie Infinity | Source: Maxbrand99’s Public Axie Charts https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390748446-ZW4VA3FOF40LK30XHXOM/AI%2BImage%2B48.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Source: Axie Infinity Marketplace as of October 31st, 2021 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390749647-IHNBVGOFG1ARN9HRDR0I/AI%2BImage%2B49.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Source: Maxbrand99’s Public Price Stats https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390751254-9RVD62XSQHIOUTX2GE59/AI%2BImage%2B50.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Source: Maxbrand99’s Public Axie Charts https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390752476-IKE5B9WOMD46L9XVVU0S/AI%2BImage%2B51.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Source: Maxbrand99’s Public Axie Charts https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390753548-6TLH6ETWV25HCG8HQBTK/AI%2BImage%2B52.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Source: Level Dash https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390754795-Q6UNWWMLYXPFD4YLDLGT/AI%2BImage%2B53.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Source: CoinGecko https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390757122-DMX99Z2HHD386UVGZJT5/AI%2BImage%2B54.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Source: Axie Infinity website https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390758443-B8CWNA2NF6DROA3ZSUFI/AI%2BImage%2B55.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Source: Axie Infinity website https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390759452-1LFVY5GKRKIAQ3T5ARTL/AI%2BImage%2B56.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out 1,000 mAXS= 1 AXS. So the reward for first prize is 225 AXS. | Source: Axie Infinity newsletter https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390760968-PM8FZ0YMKGPYCUWSLSR7/AI%2BImage%2B57.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Source: Axie Infinity whitepaper https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390762261-U8X9OTQV9D2QIJNT5270/AI%2BImage%2B58.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Source: Axie World https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390763610-A6NSXEKXRN2WC4YAM0S2/AI%2BImage%2B59.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Source: Axie World https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390765260-BGZHKHEMFIU68TTGAA67/AI%2BImage%2B60.png Media - Axie Infinity: Infinite Opportunity or Infinite Peril? - Make it stand out Source: Naavik Model https://www.deconstructoroffun.com/blog/2021/12/5/vigor monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390775601-65NX4D62DBXT4DY9UKL8/br.png Media - What Comes After Battle Royale and Why You Need to Know Vigor - Make it stand out Mobile is a good indicator for the interest towards Battle Royale games. Downloads for Battle Royale titles have decreased significantly on mobile. Partly this is due to Fortnite being banished. But one would assume players would have instalelled a subsitute game in bigger numbers. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390777384-PAK8Y218MOW2TZXV4LO6/2.png Media - What Comes After Battle Royale and Why You Need to Know Vigor - Make it stand out Deadside is one of those niche extraction shooters that has a rabid small fan base. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390778377-4HUUBJALIC5KGZ9R164H/vigor.jfif Media - What Comes After Battle Royale and Why You Need to Know Vigor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390780021-UIUGYSB9IFHTGP9RK7K4/3.png Media - What Comes After Battle Royale and Why You Need to Know Vigor - Make it stand out This is the starting point. My shelter needs a Property Brothers badly… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390781553-KZGWSB8I41ARDB6A80MA/4.png Media - What Comes After Battle Royale and Why You Need to Know Vigor - Make it stand out After risking my life in numerous Encounters I’ve finally built something I can call a home… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390782603-L7PNJNA7UX64DKPVN9IT/loot.jpg Media - What Comes After Battle Royale and Why You Need to Know Vigor - Make it stand out In Vigor players spawn in different corners of the map making their way to the most prized loot in the middle. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390783573-QQZBG6UJMJKAP0PD0PW4/battlepass.jpg Media - What Comes After Battle Royale and Why You Need to Know Vigor - Make it stand out Vigor offers a quarterly battle pass as the main engagement and monetization driver. Yet 10 seasons in the skins are still staying true to the setting. Realistic, gritty and just not very appealing. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390785086-1K33VWDE6LH1BU9WYHZK/Xsolla%252Bad.png Media - What Comes After Battle Royale and Why You Need to Know Vigor - Make it stand out With Xsolla you can easily launch your own cross-platform player account system Let your players stay connected and engaged no matter which platform they play on. The money you save on platform fees will go directly into further improving and growing your games. https://www.deconstructoroffun.com/blog/2021/11/21/pokemon-unite-9lc3j monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390792596-LS4BTE93MHVVD32IJIZ1/writers.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390793768-ZM7P97LV2GOWPOP5GBL4/lol.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out MOBAs struggle in the Western markets. Even League of Legends: Wild Rift. As you can see, 62% of all revenue comes from China. The US accounts for less than 10% and this number will continue to dramatically decrease over time as the game was only recently launched in mainland China. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390794778-MDD994JMJ7DML7CV4GBG/downloads.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out Pokemon Unite has been downloaded a whopping 50M times in just two months. Or to be more concrete, downloads have fropped from 30M a week to under 1M a week in the span of 8 weeks. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390795780-F0SPOUS5FG9NDLAVRERQ/revenue.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out Weekly revenue was promising after one week but since the has declined to around $4M gross a month. Which is inline with Wild Rift’s run rate after it launched globally (prior to big udates and China launch). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390796990-0HR8YA0R6AKKQK5R81U3/1.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390797947-491SYQ6C45DPRD2OEK8A/2.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out Downloads/revenue of Pokemon Unite vs the other titles of the category. We chose the date because it was the most recent week when the article was written. Please keep in mind that other titles are long in the tooth with their live service optimization. source: Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390799990-GF8N6RQ3A3SFQ5YEFPKN/3.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out Unlike in typical MOBAs, Pokemon Unite doesn’t have minions nor defensive towers on the lane. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390802139-0W893397OX8ISZFU84SX/4.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out Much like in traditional MOBAs, Pokemon Unite has team objectives, which can help to turn around the game or seal the victory. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390803590-8QMLNUIZ24CQFUB0I6B2/5.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out For example, based on skill decisions during the match Venusaur can become a sniper slowing enemies with the poison and gunning them with the beam; or a short-range damage dealer using the damaging aura and lifesteal. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390804975-0WJ4Y9WI9X4UMNO48JN0/6.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out Held items have been very criticized by players as a pay-to-win mechanic. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390806491-TH4A88Z49DNZ1OZSP2IR/7.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out Champions drive monetization and engagement. When it comes to champion count, Pokemon is trailing behind from its competitors. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390807964-ZPYK55XZJS06V7OD958M/8.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out Despite being simple, the rank system is hard to grasp due to the wording of Rank and Class and the counterintuitive Performance Points. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390809599-AI5YPKL9IIMTTCKXL6P7/9.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out Instead of Class, why not Veteran I, Veteran II, Veteran III? That’s what others do. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390811028-0DRT7TPX0FNAE1GXU51Y/10.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out The combined trophies system in Brawl Stars is a superb design for a rank system in a competitive game with multiple units because it pushes to acquire and master all characters. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390812467-984XH2G7V2PEWNILJTVG/11.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out In LoL, the pick and ban system forces players to master multiple characters and creates team strategies for the optimal order of character selection and banning. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390815281-Q41PDJT4UM43WVA0EHOQ/12.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out Turns out Ash Ketchum wasted his time traveling around the world just to avoid a few IAPs… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390816684-OYV40U5B376UNII83O0H/13.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out Brawlers have a max 40% stats growth, way less than in Clash Royale where cards grow +200%. This allows players to overcome higher-level opponents with pure skill. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390818892-KNBESLEM9NCWFALGAOO9/14.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out Emblems, as seen in Arena of Valor (Honor of Kings) can have a bit of pay-to-win design, but they’re easy to grind and limited in terms of power, which has made them acceptable by the player base. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390820692-1Q093NWY5P729ACXYZTB/15.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out *: 550 are given as Item Enhancers. The rest is obtained by trading other rewards for Item Enhancers in the shop. **: 20% chance of getting 10 enhancers multiplied by the maximum 56 rolls allowed per month. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390822043-HDQ3QA2Q1A7EONG8XGCO/16.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out And each Pokemon carries three Held Items like this…? Yikes! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390823375-Y4RS86KRCSHISXJ4B4ZC/Screenshot%2B2021-11-21%2B131823.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out The Super Item Enhancer automatically maxes out a Held Item. Three are given. Why? So that non-paying users can max out at least one pokemon and can compete… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390825108-BXQJ9E4RGYLF0WUQNDLU/17.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390826729-RMXSHO8XXM6NS8NCJG2W/18.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out The Trainer has TONS of cosmetics, but it’s visible on just a few screens so it may not be very valuable for players. It would’ve been a better addition to Pokemon skins. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390828298-WWP5ZN20W06VBPELFVD3/19.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out The Energy Rewards system has cool monetization ideas, but the low value of its rewards doesn’t justify any kind of investment. Perhaps they will develop it more in the future…? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390829962-STBP21XJJWHTQOJYI5QR/20.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390831616-B1AQBMZ02H3DNARG7PWA/Xsolla%252Bad%2B%25281%2529.png Media - Why Pokemon Unite Hasn’t Reached the Top (yet?) - Make it stand out With Xsolla you can easily launch your own cross-platform player account system Let your players stay connected and engaged no matter which platform they play on. The money you save on platform fees will go directly into further improving and growing your games. https://www.deconstructoroffun.com/blog/2021/11/13/the-inveitable-blockchain-revolution monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390838547-H332ABTZQZ6MFKXB1GV8/ethan.png Media - The Inevitable Blockchain Revolution - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390839986-CVI5ZGFQLVVJ9NH87I5T/jBws2akEnm.png Media - The Inevitable Blockchain Revolution - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390841036-ZAYE6XBHT11HOJ2KVLOO/centralised-vs-decentralised-business-diagram-260nw-1866499276.jpg Media - The Inevitable Blockchain Revolution - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390842510-3UFT5BPA0QR9NWFFLK0O/Xsolla%252Bad%2B%25281%2529.png Media - The Inevitable Blockchain Revolution - Make it stand out With Xsolla you can easily launch your own cross-platform player account system. Let your players stay connected and engaged no matter which platform they play on. The money you save on platform fees will go directly into further improving and growing your games. https://www.deconstructoroffun.com/blog/2021/7/15/how-to-hire-the-best monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390848710-ML1JHTF2LM45N0QGH4Q6/18f72a6f751923d6162a23581850fff2.png Media - How to Hire the Best - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390849761-835Q0FK9F8P0NDFNCQOK/salary.jpg Media - How to Hire the Best - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390850721-D50BD9LG7HL4XSWQIF8X/bonus.jpg Media - How to Hire the Best - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390852016-97T16Y3OCPNZN7M1K3OB/lie-detector-test.jpg Media - How to Hire the Best - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390853649-DANV909FFQ8HC72K6Z1J/red-exit-wall-sign.jpg Media - How to Hire the Best - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390854989-UL2FLNGWGOIA7GVMI87E/Xsolla%252Bad.png Media - How to Hire the Best - Make it stand out With Xsolla you can easily launch your own cross-platform player account system Let your players stay connected and engaged no matter which platform they play on. The money you save on platform fees will go directly into further improving and growing your games. https://www.deconstructoroffun.com/blog/2021/10/9/5-reasons-why-i-am-bullish-on-blockchain-gaming monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390860944-50HWX4PWCZ7G9Q8Y02XJ/Screenshot%252B2021-07-26%252B192102.png Media - 5 Reasons Why I Became Bullish on Blockchain Gaming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390862304-ZLJV666D2OWRU9JCIMVI/maxresdefault.jpg Media - 5 Reasons Why I Became Bullish on Blockchain Gaming - Make it stand out I know a thing or two about power creep in game economy. As a Lead Designer for LEGENDARY I invested a lot of time on creating and balancing our first few hundred heroes. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390864221-039BOVAKDLZHXJCY6MFE/Screenshot%2B2021-10-10%2B212914.png Media - 5 Reasons Why I Became Bullish on Blockchain Gaming - Make it stand out Buyer’s remorse is a byproduct of a game that monetizes on power progression. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390865624-NB7MOATRDZTHYKC3XYZG/Screenshot%2B2021-10-10%2B213616.png Media - 5 Reasons Why I Became Bullish on Blockchain Gaming - Make it stand out In a world of ownership, where players can sell their assets to other players, we can design for many different player types to have a fulfilling, decade+ journey. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390866862-6U7LNSOX3LPXQ60YCFJS/hamlets-soliloquy.jpg Media - 5 Reasons Why I Became Bullish on Blockchain Gaming - Make it stand out An existential dread follows me around from the minute I install the game. I'll never be the top player on an event leaderboard, and even if I did, so what? At the end of the day, the experience feels ultimately hollow. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390868141-WWA6HECHNMUQ5BSIIAR6/depositphotos_138354292-stock-illustration-artwork-of-bull-head.jpg Media - 5 Reasons Why I Became Bullish on Blockchain Gaming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390869861-WKP29GZP9XYYKDFCHVAO/Xsolla%252Bad%2B%25281%2529.png Media - 5 Reasons Why I Became Bullish on Blockchain Gaming - Make it stand out With Xsolla you can easily launch your own cross-platform player account system Let your players stay connected and engaged no matter which platform they play on. The money you save on platform fees will go directly into further improving and growing your games. https://www.deconstructoroffun.com/blog/2021/9/19/6ygvq1ft4fn78zf5r5wbw8hjx5k5ca monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390875574-4G8I6DN49DA28YZEETKM/xsolla%2Bad%2B2.png Media - Here's How You Capitalize From the Apple vs. Epic Court Ruling - Make it stand out Drive your market share! With Xsolla’s payment solution you can let your players pay with local payment methods, even with cash. This will net you an entirely new, untapped market. Over 300 studios from Roblox to Wizards of the Coast and from Epic to Ubisoft use Xsolla’s solutions. Should you give it a go too? https://www.deconstructoroffun.com/blog/2021/9/12/beatstar monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390881863-TWZM7TJ9FQ1KE9K2GDYD/1.png Media - Can Supercell Boost Beatstar Into a Major Hit - Make it stand out Space Ape has been working with Supercell since 2017. Beatstar is the first game to reach the global launch stage since the studio joined Supecell’s portfolio. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390883257-I0AEDJZ5CK8DKQQFNDKG/2.png Media - Can Supercell Boost Beatstar Into a Major Hit - Make it stand out Space Ape found its stride by focusing on Build & Battle games, which still bring 80% of the revenue. Based on soft-launches Space Ape hasn’t had a focus entering vastly different genres. The studio has a proven ability to develop almost any kind of game. Till date, the developer has been less successful in scaling games outside Build & Battle though. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390885028-Q585LOTQ4WGZZ19GV2VZ/3.png Media - Can Supercell Boost Beatstar Into a Major Hit - Make it stand out While Playrix and Scopely are a multitude larger publishers, they are much more conservative when it comes to entering new genres. In case of Scopely the new genres are entered only when the publisher finds a developer with experience in the genre and builds an internal team with genre expertise. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390886179-U1TM75EYMWX9RIECCOVT/4.png Media - Can Supercell Boost Beatstar Into a Major Hit - Make it stand out Supercell made native cross-promotion inside their games for Beatstar. And they went as far as producing songs into Beatstar for all four of their live games. This speaks volumes of how invested Supercell is in the success of Beatstar (and Space Ape). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390887329-M8AIR9S2NYQYP0AMZTD8/5.png Media - Can Supercell Boost Beatstar Into a Major Hit - Make it stand out Music games haven’t traditionally been very well monetizing on mobile. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390888875-3K1HVTQNZHBVFNGWTUTS/6.png Media - Can Supercell Boost Beatstar Into a Major Hit - Make it stand out Globally, Beatstars performs the best on iPhone. This is both blessing and a curse. The good part is that iPhone players monetize better and Space Ape has leveraged Apple Music, which likely gotten the co-operation from Apple. The bad part is that marketing on iOS is much more challenging post IDFA. How are they going to keep growing post Apple featuring? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390890032-VM4SFUIVCJ8INT16OBTJ/RPI.png Media - Can Supercell Boost Beatstar Into a Major Hit - Make it stand out Like all Supercell games, Space Ape also starts their soft launch in Canada, so we can see how the game performs in this tier 1 market and predict what the future holds. The growth of RPI has been consistent ever since launch, which is good. Yet the game’s RPD (revenue per download) seems to be flattening at around 50 cents. This makes it hard to invest in marketing. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390892099-OEXRSSUP0DY86XTMOH0K/15.png Media - Can Supercell Boost Beatstar Into a Major Hit - Make it stand out DDR’s gameplay is based on performing the right input at the right time, and Guitar Hero uses a lane structure. Beatstars’ mixes both concepts, and expands the amount of inputs to those native on a touchscreen. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390894054-R8NGJCXDTZCG60EPAAFT/8.png Media - Can Supercell Boost Beatstar Into a Major Hit - Make it stand out Beatstar’s look & feel of Beatstar is amazing: Great responsiveness, non-intrusive visuals and inputs that feel perfectly in-sync with the songs. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390895461-1MOCQXZIKMPLIJTKXTKJ/9.png Media - Can Supercell Boost Beatstar Into a Major Hit - Make it stand out Don’t get it twisted. Beatstar is not a relaxing game. It requires full focus. Because when you miss and you pay for it! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390896795-9ARP9KMAPZPN8N7PRCTS/10.png Media - Can Supercell Boost Beatstar Into a Major Hit - Make it stand out Upon opening the chests, players can often choose the genre they want to have next. But the thing is, the more songs they get in their favorite genre, the more cards they need to get the favorite song. This pushes players to choose genres they normally wouldn’t listen to. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390898261-64JH2WCKY03T3IGAI2VG/16.png Media - Can Supercell Boost Beatstar Into a Major Hit - Make it stand out Beatstar core loop is straightforward and easy to comprehand for a broad audience. The hard lock on waiting feels much more punishing in this game than say in a puzzle game when you run out of lives- https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390899256-5GTM93X8BM6ZD0B05L60/11.png Media - Can Supercell Boost Beatstar Into a Major Hit - Make it stand out Beatstar had events at launch that unlocked when players had acquired 135 Stars. A goal that heavily pushes to monetize. After paying tens of dollars and unlocking the Events, these highly valuable players are disappointed with a note that Events are actually not yet in the game. CORRECTION: events are in the game but were not active at the time of playing. There was no communication when they would be activated. Thus the negative emotions are still there for the paying audience who rushed to unlock them. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390901394-AIHKBX2OJOHUHE0E4M0Z/12.png Media - Can Supercell Boost Beatstar Into a Major Hit - Make it stand out Players can acquire more random songs of a specific style by buying loot boxes. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390902660-19BTBUNX5HLV3EMERAE8/13.png Media - Can Supercell Boost Beatstar Into a Major Hit - Make it stand out Unlike in Clash Royale, Beatstar kicks you out of the game when your box slots are full. You can’t play just for fun. “Get out or pay” is not a modern way to monetize. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390904623-KJ56LRG6GW4YN8GXID6I/14.png Media - Can Supercell Boost Beatstar Into a Major Hit - Make it stand out Space Ape has ad monetization. An ability to skip 3 hours by watching an ad is extremely generous. Player can also watch an ad to get few more cards. The opportunities above come few and far between. An engaged non-monetized player is likely to watch 3 ads in a session. There’s definitely room to crank this up. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390906044-5WK2O09UEF9GVBPP65NV/f.png Media - Can Supercell Boost Beatstar Into a Major Hit - Make it stand out The most noticeable social feature right now is an automatic challenge system without rewards that triggers automatically when a friend surpasses your score. A fun treat, but not game changing. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390908792-JBVOJIZUKQU5BCY9DLBK/Xsolla%2Bad.png Media - Can Supercell Boost Beatstar Into a Major Hit - Make it stand out With Xsolla you can easily launch your own cross-platform player account system Let your players stay connected and engaged no matter which platform they play on. The money you save on platform fees will go directly into further improving and growing your games. https://www.deconstructoroffun.com/blog/2021/9/5/secrets-to-successful-cross-promotion monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390915833-79A2XBMA3PEYRSSSASDB/playtika.png Media - Secrets to Successful Cross-Promotion - Make it stand out Best Fiends is a puzzle game. Solitaire Grand Harvest is a solitare game. Yet Playtika was able to successfully cross promote players from Best Fiends to Grand Harvest by getting very creative with creatives. Of course, before optimizing creatives there was a clear sign that the players of Best Fiends enjoy Grand Harvest if they just get to play it. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390916948-8EV02L48OY880E8MI3WH/is.png Media - Secrets to Successful Cross-Promotion - Make it stand out Our sponsor ironSource builds technologies that help game developers take their games to the next level. They boast industry’s largest in-app video ad network, a robust mobile ad mediation platform, and a data-driven user acquisition platform. In other words, everything you need for game growth. Make sure to follow their Level Up blog for unmissable insights. https://www.deconstructoroffun.com/blog/2021/8/29/everdale-by-supercell monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390923064-KNPTP0UVDJ9EMCGX6HVH/1.png Media - Supercell's Everdale: a Genre Definer or a Pretty-Looking Social Appointment System? - Make it stand out Osmium is the heaviest metal. And Finland is known for heavy metal music. Folks in Supercell’s marketing stayed creative while coming up with the fake publisher name. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390924346-O1T044RWKKVQTLZTLD2T/2.png Media - Supercell's Everdale: a Genre Definer or a Pretty-Looking Social Appointment System? - Make it stand out Supercell has lots of conviction in Everdale after 11 months in soft launch. This conviction is not until yet backed by KPIs (data from Sensor Tower). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390925480-TS6ZBUBVX71A8KI8B6W9/3.png Media - Supercell's Everdale: a Genre Definer or a Pretty-Looking Social Appointment System? - Make it stand out Player to player trading was a truly unique element in Hay Day that elevated from a farming game to a social farming game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390926749-2O4VRQV4OJJGUCF1FWG6/4.png Media - Supercell's Everdale: a Genre Definer or a Pretty-Looking Social Appointment System? - Make it stand out Supercell has removed palyer to player trading from Everdale as it was breaking the economy in Hay Day. While these move is logical, it also hurts the depth of Everdale by removing the foundation of specialization. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390927972-RR016M8MC8806GB816ZK/5.png Media - Supercell's Everdale: a Genre Definer or a Pretty-Looking Social Appointment System? - Make it stand out In the mid-game, the player is introduced to new communal order boards, which are also upgradable through the work of the entire social group aka. Valley. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390929357-5R1T8N4YQV45PPNR2NZZ/villagers.png Media - Supercell's Everdale: a Genre Definer or a Pretty-Looking Social Appointment System? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390931079-3VPTKFR6MZZWQ4U2UT63/7.png Media - Supercell's Everdale: a Genre Definer or a Pretty-Looking Social Appointment System? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390932262-RCVGL8X41S41KSYG0WWL/social.png Media - Supercell's Everdale: a Genre Definer or a Pretty-Looking Social Appointment System? - Make it stand out After a mellow start Everdale puts players in a social environment where you have to either work your a$$ off or get your a$$ kicked out. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390933482-H8KQ97X0P6KDF3FLKU2E/reputation.png Media - Supercell's Everdale: a Genre Definer or a Pretty-Looking Social Appointment System? - Make it stand out Completing communal tasks earns Reputaion that leads to various rewards. This offsets the fact that you are likely to get kicked out from a Valley if you stop grinding for the community. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390934837-VS2DCA59BJRGAN69FOK4/8.png Media - Supercell's Everdale: a Genre Definer or a Pretty-Looking Social Appointment System? - Make it stand out Research in Everdale feels like a missed opportunity. In the current form it’s simply a tax player’s progress forcing you to invest time and resources before allowing you to build what you unlocked. A much more rewarding research treen would make players choose what they’d like to specialize in instead of every player doing exactly the same researches in largely exactly the same order. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390936092-DWU23ZKT6G2PNN0MK70L/worker.png Media - Supercell's Everdale: a Genre Definer or a Pretty-Looking Social Appointment System? - Make it stand out The time-limited extra worker is a great example of Everale’s monetization. It gives you the convenience that you get used to this leading to repeated conversion with highly engaged players. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390937416-XQC211ZB8O43VCTK2FOM/shop.png Media - Supercell's Everdale: a Genre Definer or a Pretty-Looking Social Appointment System? - Make it stand out Even the shop is balanced so that player don’t buy too many consumables and break their pre-designed progression path. https://www.deconstructoroffun.com/blog/2021/8/2/game-over-the-beginning-of-the-end-of-harassment-in-games monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390945028-4893EL90A6PJH58HWXUU/Screenshot%2B2021-08-02%2B174651.png Media - Game Over: The Beginning of the End of Harassment in Games - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390946078-YTA8E4797RAAB2KUX5JS/code-of-conduct.jpg Media - Game Over: The Beginning of the End of Harassment in Games - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390947568-Z86LQ324J9XB4K1CUDSZ/Screenshot%2B2021-08-02%2B174925.png Media - Game Over: The Beginning of the End of Harassment in Games - Make it stand out Games are mainstream entertainment played by incredibly diverse group of people. Shouldn’t the people working on games reflect the audience to some extent? https://www.deconstructoroffun.com/blog/2021/7/26/22-how-netflix-could-become-the-netflix-of-gaming monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390953119-VPKG132VG5H9GB4UMIJ9/Screenshot%2B2021-07-26%2B192102.png Media - Part 2: How Netflix could become the 'Netflix of Gaming' - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390954577-E0TB43KR6CL0R22GG5RP/stranger-things-icon-r225x.png Media - Part 2: How Netflix could become the 'Netflix of Gaming' - Make it stand out Next Games has soft-launched Stranger Things: Puzzle Tales, a free-to-play story-driven puzzle adventure RPG. https://www.deconstructoroffun.com/blog/2021/7/18/no-idfa-no-problem-apple-cant-kill-gaming monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390961263-XY1H42NILQIB8UJLP0OQ/keller.jpg Media - No IDFA? No Problem! Apple Can’t Kill Gaming. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390962447-9P5FQNIPSBXTC47OUUX6/1.png Media - No IDFA? No Problem! Apple Can’t Kill Gaming. - Make it stand out How in-game ATT acceptance is affected by the advertising app’s ATT acceptance rate by Business of Apps https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390963743-WLK7S517WCO3UQ5RBW2G/2.png Media - No IDFA? No Problem! Apple Can’t Kill Gaming. - Make it stand out Explanation for ios14.5’s conversion postbacks on acquired users from Mobile Dev Memo https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390965060-4ZR50UT19G6338R963C5/3.png Media - No IDFA? No Problem! Apple Can’t Kill Gaming. - Make it stand out Explanation for how a header bidding unified auction serves impressions from Fyber https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390966657-1HDYSFOHCNEONMAMXAZG/4.png Media - No IDFA? No Problem! Apple Can’t Kill Gaming. - Make it stand out Downloads and Revenue by genre from Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390968073-RWZE79VFQXN055ABXNHP/is.png Media - No IDFA? No Problem! Apple Can’t Kill Gaming. - Make it stand out Our sponsor ironSource builds technologies that help game developers take their games to the next level. They boast industry’s largest in-app video ad network, a robust mobile ad mediation platform, and a data-driven user acquisition platform. In other words, everything you need for game growth. Make sure to follow their Level Up blog for unmissable insights. https://www.deconstructoroffun.com/blog/2021/6/12/the-gaming-of-netflix monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390974523-5VKS22GOYW13C7G4HT44/ethan.png Media - Part 1: How Netflix could become the 'Netflix of Gaming' - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390978494-9CRD7FF3LHBKI94OJO4B/Netflix.gif Media - Part 1: How Netflix could become the 'Netflix of Gaming' - Make it stand out Netflix for sure has all the money and the customers to execute big on their gaming strategy. Though same was said of Amazon… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390979877-ZFRQPM6QCWUK7RQ76GPI/1.png Media - Part 1: How Netflix could become the 'Netflix of Gaming' - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390981314-RM4E5SK0O2BSF9JO88ZJ/2.png Media - Part 1: How Netflix could become the 'Netflix of Gaming' - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390982526-YH3AVEWAMF13Q0UOW67N/3.png Media - Part 1: How Netflix could become the 'Netflix of Gaming' - Make it stand out Back of the napkin estimation of a Netflix games budget if they’d go ahead and challenge Apple Arcade and Google Play Pass with a similar service. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390984202-XA3GW6NAMXK9NJLS1OH7/4.png Media - Part 1: How Netflix could become the 'Netflix of Gaming' - Make it stand out My young children don’t ask to watch shows, they ask to watch Netflix. And most of the major brands they’ve fallen in love with are because of Netflix. This can be only described as Cradle-to-Grave Relationship between Netflix and the customer. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771390985673-6D1JU6D4R10UQMYC1310/5.png Media - Part 1: How Netflix could become the 'Netflix of Gaming' - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.deconstructoroffun.com/blog/2021/3/21/royal-match-the-new-king-from-turkey monthly 0.5 2026-03-01 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391009652-331J5WIIF1HQT8QWAHGL/is.png Media - Royal Match - The New King from Turkey? Our partner ironSource builds technologies that help game developers take their games to the next level. They boast industry’s largest in-app video ad network, a robust mobile ad mediation platform, and a data-driven user acquisition platform. In other words, everything you need for game growth. Make sure to follow their Level Up blog for unmissable insights. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391010636-L95HUTK3LAA1M1WFH03P/p1.png Media - Royal Match - The New King from Turkey? With $3.7B in net IAP revenue (excluding Japan, Korea, and China) the Match-3 games represent the largest sub-genre on mobile in the West. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391011659-YUJ6ZRP0GE00LORJ7JVZ/Top%2BPuzzle%2BPublisher%2BRevenues%2B2018-2020.png Media - Royal Match - The New King from Turkey? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391012903-WJUT5FRYYE2U3EFBL63E/1.png Media - Royal Match - The New King from Turkey? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391014182-EDP2PGM84M0LWQK32A4A/2.png Media - Royal Match - The New King from Turkey? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391015446-OUEI01B8KTIZ1LHT67TH/3.png Media - Royal Match - The New King from Turkey? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391019176-ZX41F8S3FRJXEC0OBYU6/AnipopSwitcher.PNG Media - Royal Match - The New King from Turkey? Tp experience the fastest switchers available check out Anipop (海滨消消乐) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391020303-M41NBXQ05ZKP54GEF2DD/SquareBlastComparisonTable.png Media - Royal Match - The New King from Turkey? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391022483-SQ81K7002EEWFG9W1VXW/Screenshot%2B2021-03-21%2B175953.png Media - Royal Match - The New King from Turkey? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391030691-AO33YL6ZBHWW458NBSJO/MailboxGif.gif Media - Royal Match - The New King from Turkey? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391032368-2JXYN9N0QEUMBYVB42J8/ToonBlastOutofMoves.PNG Media - Royal Match - The New King from Turkey? Toon Blast allows players to see the board before purchasing additional moves - it’s a surprise more puzzle games haven’t adopted this. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391033429-OVAORERHIPEHB7UKD5KD/RM-BonusLevel1.jpg Media - Royal Match - The New King from Turkey? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391034463-HM4Z3QEGZKEF51HZMIDM/RM-BonusLevel2.jpg Media - Royal Match - The New King from Turkey? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391035496-I9TI2TWAEGAVVXNP1DS4/Royal%2BMatch%2BEconomy.jpg Media - Royal Match - The New King from Turkey? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391036522-2PJLLM87DKQPP3UFM84V/af.png Media - Royal Match - The New King from Turkey? Our partner AppsFlyer allows comprehensive measurement and analytics that help you to optimize the end-to-end player journey from acquisition to retention. From ROI to LTV. In practice, this means filtering cohorts of installs and then retargeting those cohorts with a personalized experience based on engagement and in-app events. AppsFlyer also offers super robust fraud protection making sure you’re not paying for bogus traffic. https://www.deconstructoroffun.com/blog/2021/2/7/2021-predictions-8-forget-idfa-heres-how-to-grow-without-it monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391045082-YVWX0L202GZKSZKNTF9V/Eric.jpg Media - 2021 Predictions #8 Three Growth Opportunities Unlocked by IDFA Depreciation https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391046462-9MYYF532TUJO83HAAGP9/CPM.png Media - 2021 Predictions #8 Three Growth Opportunities Unlocked by IDFA Depreciation The decline in CPM leads to general decline in both user acquisition costs and ad monetization revenue. Lack of efficient targeting will likely increase the CPMs of certain established channels knows for great traffic. For example CPMs in Word games may actually increase as they provide great traffic for puzzle games. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391048209-XDV5C0N0B9Z23XH83IT5/losers.png Media - 2021 Predictions #8 Three Growth Opportunities Unlocked by IDFA Depreciation Genres that rely on IAP (in-app purchase) and IAA (in-app add) whales are the ones to suffer the most from IDFA depreciation https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391050924-LIM17XAWA7XL5K9WO7BW/ip.png Media - 2021 Predictions #8 Three Growth Opportunities Unlocked by IDFA Depreciation On the demand side, IPs may help to increase the top of the funnel and attract players who are interested in the IP making it at least somewhat better for developer to know who their players are. On the supply side, IP holders are starving after the prolonged lockdowns. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391051965-TXDTFNLYBMBMVF51CQVX/product.png Media - 2021 Predictions #8 Three Growth Opportunities Unlocked by IDFA Depreciation https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391054711-ZQPQPWZYNH4RV3DRF6Z3/mix.png Media - 2021 Predictions #8 Three Growth Opportunities Unlocked by IDFA Depreciation As the audience for games gets broader, so will the marketing mix. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391055934-1QRPYCDC9LMX4XQL9MCP/ios14.jpg Media - 2021 Predictions #8 Three Growth Opportunities Unlocked by IDFA Depreciation Workshop: Understanding and preparing for AppTrackingTransparency in iOS 14 https://www.deconstructoroffun.com/blog/2021/2/4/2021-predictions-7-the-next-big-shooter monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391061896-L2YMDEQQXNUCFZ96V2A1/FB.png Media - 2021 Predictions #7 The Next Big Shooter is... Our 2021 predictions have been sponsored by Facebook Gaming. Facebook Gaming helps developers and publishers to build, grow, and monetize their games. This is done through in-depth research, insights, and case studies as well as innovative marketing solutions and education materials. Visit Facebook Gaming where you’ll find an incredible amount of insightful, actionable, and relevant information along with tips, tools, and solutions to help you grow your business. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391062958-LQLXP27BTJ8MVXJ4GDB3/st.png Media - 2021 Predictions #7 The Next Big Shooter is... Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). All revenue numbers show net revenues. Data from China, Korea, and Japan are excluded as this analysis focuses on Western markets only. Finally, please take the numbers presented with a giant grain of salt. They are meant more for trend analysis based on estimations, rather than exact figures. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391065538-E5026OY1Q530HA2Z2JWQ/top5.png Media - 2021 Predictions #7 The Next Big Shooter is... Revenues from China, Japan and Korea are excluded. With those in, the shooter genre would be significantly larger. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391067554-WIPLT1UC6V1TU390ACIQ/s1.png Media - 2021 Predictions #7 The Next Big Shooter is... Shooter games are known for some of the heaviest live content operations in the industry. Image: Garena Free Fire https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391069096-WRTFKFQLZDBRZPL9GB3W/shooter%2Bwave.png Media - 2021 Predictions #7 The Next Big Shooter is... https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391071834-20IF610AZ05SVQWH3QIM/downloads.png Media - 2021 Predictions #7 The Next Big Shooter is... Shooters on mobile are download magnets. Not just the big ones. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391073424-SRJA681LZM63A68ARRTY/shares.png Media - 2021 Predictions #7 The Next Big Shooter is... While the top 4 shooter games had a much smaller slice of the growing downloads pie they grabbed 90% of all revenue in the category up from 75% a year ago. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391074435-XFE76Z0GKQBYT4PWDBRB/Shooters.png Media - 2021 Predictions #7 The Next Big Shooter is... https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391075530-4TCAG0CKJ7N3XMV6NLJG/s2.png Media - 2021 Predictions #7 The Next Big Shooter is... https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391076540-RWE2ZF4U7AJR1154SGY1/s3.png Media - 2021 Predictions #7 The Next Big Shooter is... https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391077934-Z46S62E9U0864XSTKKS2/s4.png Media - 2021 Predictions #7 The Next Big Shooter is... https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391078976-NGP1YOOKA9SW2W937MA7/s5.png Media - 2021 Predictions #7 The Next Big Shooter is... https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391080846-F1YOWBEFMGZJ2W5L0MK1/s6.png Media - 2021 Predictions #7 The Next Big Shooter is... https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391081841-M0J8RGULF04CRQVTGVFQ/s9.png Media - 2021 Predictions #7 The Next Big Shooter is... https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391083354-YTLA6ZHCA2EMH6FF94ND/s10.png Media - 2021 Predictions #7 The Next Big Shooter is... https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391085369-7YVQX5TMO0F1D4SFOA49/CoD%2Bseason.png Media - 2021 Predictions #7 The Next Big Shooter is... Call of Duty Mobile let lose on their strict military setting with seasonal content. The results were fantastic. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391086336-QCVUIYZ5340A1FXHFDXM/s14.png Media - 2021 Predictions #7 The Next Big Shooter is... https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391087792-9N886C4LJ3ORIZWCXV8O/tactical.png Media - 2021 Predictions #7 The Next Big Shooter is... https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391088836-KCC0AHORM0OJB5FI63SO/s14.png Media - 2021 Predictions #7 The Next Big Shooter is... https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391090141-GQHTXP0GXFQJWHX6LGGK/s13.png Media - 2021 Predictions #7 The Next Big Shooter is... https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391091136-TQ8G5LJFGEACJ1XU287X/s15.png Media - 2021 Predictions #7 The Next Big Shooter is... https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391092179-XGNGDTSGN3POJ37G0ZQ3/s16.png Media - 2021 Predictions #7 The Next Big Shooter is... https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391094497-AQ3CZ7JWECJJ642HU5JS/s17.png Media - 2021 Predictions #7 The Next Big Shooter is... COD Mobile dramatically improved their cosmetics pipeline and focused on themed cosmetics each season. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391095542-EUEUTQOCZYBGBW91A4P3/s19.png Media - 2021 Predictions #7 The Next Big Shooter is... https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391096799-1BI3MQD6UZNNW2FXHDR3/s20.png Media - 2021 Predictions #7 The Next Big Shooter is... https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391098026-LCJXODOEFZXAV80IZWPI/s22.png Media - 2021 Predictions #7 The Next Big Shooter is... https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391099736-UPTUGJH9HLW5AE0VJSO4/s23.png Media - 2021 Predictions #7 The Next Big Shooter is... https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391101050-FBOJFLBUZ8YI0S64ZRCA/s24.png Media - 2021 Predictions #7 The Next Big Shooter is... https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391102058-W3BKRFEJW4AW2M0A198I/s25.png Media - 2021 Predictions #7 The Next Big Shooter is... https://www.deconstructoroffun.com/blog/2021/1/29/2021-predictions-6-social-casino monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391110745-2LZ2FIVMCLIXZM0XPWVA/FB.png Media - 2021 Predictions #6 Casino Games on Mobile Post Lockdowns and IDFA Depreciation Our 2021 predictions have been sponsored by Facebook Gaming. 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They are meant more for trend analysis based on estimations, rather than an exact figures. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391112919-Q7KCWGCXSWK1K9B165ML/casino.png Media - 2021 Predictions #6 Casino Games on Mobile Post Lockdowns and IDFA Depreciation As the casinos worldwide shut down the Casino games on touchscreen devices hit the jackpot with a nearly 50% increase of IAP spend year-over-year. The biggest winner was Coin Master that accounts for 90% of the Social Casino sub-genre revenues. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391114174-QDB45ZFW1C2E1JAUQDV6/c1.png Media - 2021 Predictions #6 Casino Games on Mobile Post Lockdowns and IDFA Depreciation An analysis of downloads shows that the Social Casino, which brought the biggest increase in revenue, was also the most significant contributor of downloads. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391115997-WD784SNCZZEPFMYCMQVW/c2.png Media - 2021 Predictions #6 Casino Games on Mobile Post Lockdowns and IDFA Depreciation Huuuge Casino’s Masquerade Ball included a bonus that sent an invitation to all club members that allowed them to also play the bonus. Creating a two-way relationship adds meaning to both the bonus and the club feature. source: Liquid and Grit https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391117684-EZUU4HRIGRXCQC77S3VN/c3.png Media - 2021 Predictions #6 Casino Games on Mobile Post Lockdowns and IDFA Depreciation SlotoStories Get Me a Price in Slotomania allows the player to customize their machines and make the game look like theirs. Source: Liquid and Grit. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391118629-LJBBN080X0VSBR9463GM/c4.jpg Media - 2021 Predictions #6 Casino Games on Mobile Post Lockdowns and IDFA Depreciation Escapism seems to be one of the key motivators of Bingo players. The Card Album progression in Bingo Party is a perfect example of a feature that plays into this player motivation. These longer calendars prioritize retention over user acquisition, which makes sense in a subgenre that is more or less stable. source: Liquid and Grit. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391121214-ARDZ5JH4S3QOYNCCQ19Z/c5.png Media - 2021 Predictions #6 Casino Games on Mobile Post Lockdowns and IDFA Depreciation Feathers & Dragons Happy 2020! From Bingo Blitz is a great example of a minigame feature that offers novelty for the players. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391122794-2N3FRV2S1KVDHIHWOZXI/c6.png Media - 2021 Predictions #6 Casino Games on Mobile Post Lockdowns and IDFA Depreciation Video chats are essential in lockdowns. But video chats with poker are even more essential - if you like playing poker with other people. This feature was a nice addition to Poker Face but it didn't drive long-term gains. Maybe this is partly because in real life, you’ll only be looking at everyone’s chin due to the angle of your smartphone when playing. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391123976-IJ77TXTEKJ8P6SQK29IW/c8.png Media - 2021 Predictions #6 Casino Games on Mobile Post Lockdowns and IDFA Depreciation Coin Master grew net revenues from nearly $400M in 2019 to way over $800M in 2020. At the same time, the game’s share of the sub-genre increased to 95% from 90% in 2019. In other words, the market grew because of Coin Master and the growth of the game didn’t lift up its competitors but took away from what little they had. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391125225-PB8NV47FPYA4QSXOLILA/Coin.png Media - 2021 Predictions #6 Casino Games on Mobile Post Lockdowns and IDFA Depreciation Coin Master’s growth is driven by ever improving monetization rather than the increasing volume of installs. Though of course, strong creatives and improved targeting as well as tolerance for longer payback times play an important role in also Coin Master’s growth. https://www.deconstructoroffun.com/blog/2021/1/26/2021-predictions-5-sports-games-race-into-a-billion-dollar-club monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391131901-TZP18LE9LDQME6J69QSS/FB.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club Our 2021 predictions have been sponsored by Facebook Gaming. Facebook Gaming helps developers and publishers to build, grow, and monetize their games. This is done through in-depth research, insights, and case studies as well as innovative marketing solutions and education materials. Visit Facebook Gaming where you’ll find an incredible amount of insightful, actionable, and relevant information along with tips, tools, and solutions to help you grow your business. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391132902-U2AKIPXA3OWPHQJEFTQ0/st.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). All revenue numbers show net revenues. Data from China, Korea, and Japan are excluded as this analysis focuses on Western markets only. Finally, please take the numbers presented with a giant grain of salt. They are meant more for trend analysis based on estimations, rather than an exact figures. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391134204-F30E5ASJ0D5JJTHFFUU4/categories.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club Sports games are by far the smallest in total share of the revenues though when it comes to downloads, these games hold their own. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391135217-3DXU0YOBZ7A4EORQ1PUM/sportstxnmo.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club On the downloads side, all sub-genres saw substantial to marginal YoY growth throughout the year, especially around Q2 of 2020. when the first wave of lockdowns hit. The only exception being Sports Manager, which saw a decline of -51% YoY. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391136569-GASPNKWNZPP8YEUHQH6S/s1.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club As real sports franchises suffered loss of viewership, so did the licensed sports games evolving around those franchises. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391137551-694HQXC360RU6TB0055B/sports2.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club Since 2018, revenue seems to be showing a declining trend in the Sports genre. Without the lockdowns, the trend could have been worse. On the other hand, several top-grossing licensed sports games suffered also from the lockdowns. The sports category is divided into two genres: Sports and Racing. The chart above shows how the Sports genre faired. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391139141-EE94G4PCOWOJ4AXS6Y96/golf.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391140112-NTLHPZZQETICRIZVSTRT/golf2.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club While Golf Clash saw it’s downloads decline YoY by -46%, Golf Rival saw it’s downloads grow by +38% in the same period, which had an effect as Golf Rivals made a massive stride of +127% YoY revenue growth. It sure looks like the Asian publisher behind Golf Rivals, GR Sport Club, has reached product parity and taken the battle on the marketing side where it seems to be getting an edge over Warner Bros’ Playdemic. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391141502-Z1583CIF0YFRHGIKF6GF/tennis.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club Launched in the last quarter of 2019, Tennis Clash from Brazil based Wildlife studios, rose to the top of download charts worldwide, ranking in top 10 most downloaded games in over 100 countries. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391143174-HUBNDC77WXO46YG1HFXF/s2.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club When we think of Sports games, we think of FIFA and Madden. But in fact, both 8-Ball Pool and Fishing Clash performed better that the top EA franchises last year. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391144446-CCU8MK49G971POVX5OBZ/s3.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club Fishing Clash’ KPIs are off the hook. FC’s downloads are just a fraction of the downloads 8 Ball pool generated in 2020, but looking at the marginal difference in revenue. Fishing Clash is, either way, better at monetizing its user base compared to 8 Ball Pool or it’s way more efficient with its UA funnels for acquiring high LTV players. Most likely, both. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391145886-1QN1SNT5QRV55VE7EYTV/s4.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club Just a personal opinion but it feels like Fishing Clash would benefit immensely from revamping it’s UX/UI design in line with the prevailing trends to become more accessible for players. This could allow them to expand the audience and find even more success. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391147146-J1JRHTFQM6WT3HW2C11C/tackle.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391148310-4W2P9T8XQFC1WDS5KWUI/s1.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391149878-1NJQKUXWN8YNO0DVAFBY/s2.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club Masomo, developer of Headball, was acquired by Miniclip back in Feb, 2019 and has the backing of a world class publisher to scale the game even further in 2021. We look forward to it’s continued growth in 2021. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391151031-Y1Y6OPAVULT1IS0YC38I/s3.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club Sports Manager games had a significant decline in downloads accompanies with healthy incline in revenue. That’s a good sign! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391151970-VOI556KQ7NPUQZ6KNH8Q/top.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391152944-R1P3MMORQUJUPAUZXJQC/topd2.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club F1 Manager from Hutch has struggled to find its lane while Top Drives, which is the other title from Hutch, seems to have picked up the pace. While the F1 license gives an enormous fan base, the question is how deep is the theme compared to Top Drives, where player collects cars from Bugatti to Ram Truck and from Mini to a Maserati. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391154650-6VTA4NCRRHXXMSYT7BNV/r1.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club In 2020, arcade racing saw 11% increase in downloads and 18% in revenue compared to 2019. One would assume that Arcade Racing brings the majority of the downloads, but that’s not the case. In a way, the hangover from a massive launch of Mario Kart in Q4 2019 continued in the Arcade Racing sub-genre throughout the booming 2020. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391155657-SJJIYR9B09X2AIXGVISB/r2.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club Realistic racing saw 35% increase in downloads followed by 27% increase in revenues driven mainly by the success of CSR2. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391157191-DQ3L5K7RFS3712YEPKB3/sports.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391158430-67SIRTM9F00NS5LZ453E/r3.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club Launched in 2019, Mario Kart keeps dominating the sub-genre in 2020 as well with a whopping 62% of revenue share despite claiming only 7% of all sub-genre downloads. It’s interesting to note that Mario Kart managed to grow its revenues for an amazing 49% compared to 2019. But that shouldn’t be a surprise since it was only launched in the late 2019. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391159774-A0NHU3HZJL2L3N0MH19Y/csr2.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391160758-0H36752IGXTGC7P0ZJQV/r7.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391161843-XDLSH1BB8P9RRWKIVPUW/r8.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391163600-6GALR37Q0XDLN70JYTNF/drifting.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club Hashiriya Drifter was one of the smallest titles that seemed to find it’s growth track https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391164657-MNUE7DCKPDIBPJ1XB7CL/r10.png Media - 2021 Predictions #5 Sports Games Race into a Billion Dollar Club https://www.deconstructoroffun.com/blog/2021/1/20/2021-predictions-4-strategy-games monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391173623-1UVZ7OW8H3ZXGR6DJCAI/FB.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown Our 2021 predictions have been sponsored by Facebook Gaming. Facebook Gaming helps developers and publishers to build, grow, and monetize their games. This is done through in-depth research, insights, and case studies as well as innovative marketing solutions and education materials. Visit Facebook Gaming where you’ll find an incredible amount of insightful, actionable, and relevant information along with tips, tools, and solutions to help you grow your business. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391174823-K1W4LJIC13AJPOC41R4H/st.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). All revenue numbers show net revenues. Data from China, Korea, and Japan are excluded as this analysis focuses on Western markets only. Finally, please take the numbers presented with a giant grain of salt. They are meant more for trend analysis based on estimations, rather than an exact numbers. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391175902-M7PPM7F6B8H4H95RF3FD/Midcorekings2.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown When excluding China, revenues for Supercell and Lilith look more stable while FunPlus’ shows the same impressive growth. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391177191-5BYQ2BH49NDRMW9UIQ8R/Midcorekings.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown Looking at global revenues, Supercell and Lilith both declined during the frothy 2020 while FunPlus made incredible gains. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391179035-WDOQPWUOFNXF5SW3JVO1/s1.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391180073-3OQPKEK6XD5NFH64A9UO/GoW.jpg Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown While today's Game of War is little more than a profitable legacy title, the game was pivotal to growing the 4X sub-genre to what it is today - a $5B sub-genre on mobile in the Western markets. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391181873-ODY5N37WSXZUZK8VZKA4/WWESC%2BS7%2BKey%2BArt%2Bv2.jpg Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown WWE Super Card close-lined Hearthstone in 2020 to become the second-largest card battle game in the West on mobie after Yu-Gi-Oh. But please keep in mind that Hearthstone is cross-platform title making likely over 80% of its revenue on PC. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391183996-JSL2MZ477H44WV385T4X/s28.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown Last year, we predicted that the Strategy RPG sub-genre may open up to female audiences with female-focused themes. Royal Romance was one of the frontrunners among female players. The game adopted a traditional Chinese dynasty theme but with a stronger emphasis on love and relationships. Demographics according to Sensortower is showing that 90% of players are in fact female. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391185449-YOXVOHU74EMMPAB6KKA7/Supercell.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown Supercell dominates two sub-genres (Build & Battle, RTS) and is extremely strong in one (MOBAs) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391186403-FL2FOI9768JCO6JYU36F/s2.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown Supercell’s portfolio is more balanced and not so heavily reliant on Clash IP, which still brings over 50% of the revenue. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391187657-TOXW2KJI78GANOKYIJIH/s3.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown Brawl Stars’ revenues (excluding China, Japan, and Korea) show the impact of updates and also how infrequent these impactful updates are. Supercell’s Achilles’ heel is to keep up with what is expected from a modern top-grossing game. Imagine updates like Brawlidays rolling at monthly if not bi-monthly schedule instead once in 6 months like they do now… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391188824-CMGJBPOAA46LHDOSGNL6/Supercell2.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown Superecel’s revenues are down only 4% year-over-year. But if you consider that the mid-core market grew by 30% during the same time period, that decline gets harder to justify. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391189854-HEKKIYL1TGVPUP7XKN7V/s4.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown Riot’s card battler is very well executed cross-platform game. Yet the overly careful monetization with lack of ground-breaking innovation bundled with underwhelming downloads is a combo that’s very difficult to overcome (on mobile). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391192122-RU13USWATLO7YALOVYY2/s5.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown Legends of Runeterra has been out on mobile for almost a year now. At launch Runeterra clearly cannibalized Hearthstone but has since then dwindled down indicating that the chosen valiant monetization model is not working. And again, it’s not the execution as Runeterra received Apple’s Game of the Year recognition. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391193138-SJRT7W48T6I8WR3DDH90/s6.jpg Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown Riot’s second game ever was Teamfight Tactics. It was extremely impressive how quickly Riot reacted to the early signs of auto-chess fever in 2019, given that it had been almost a decade since they last shipped a game. Too bad that none of the auto-chess games has figured out how to actually monetize the audience. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391195142-XHPG6REAUO9EH2QBH77Q/s7.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391196759-AB260IGBN47QNL8L5Y7Z/superman.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown Arena of Valor, which is the Western version of Honour of Kings, failed in the Western markets even though it featured perhaps the most iconic Western champions you can find down Superman and Batman. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391198024-D6XSDZDA0BP3DZEY9UI2/marvel.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown The RPIs (rev per install) for the Arena of Valor outside China are quite low, despite slowly increasing over time as the download volume dwindles down. The RPIs for Marvel Super War were alarmingly low - as were the installs that reached only 15M to date. Kabam’s Marvel MOBA (more of a brawler) is yet in soft-launch but given these examples, it’s hard to see that game reaching the lofty expectations. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391199577-HDXV814ZSO490AFERE4V/s8.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown Wild Rift is the first mobile game Riot has ever shipped. And it is a truly fantastic MOBA experience on touchscreen devices. Yet despite nearly flawless execution, the game’s performance looks very weak, supporting the claim that the Western audience just doesn’t want their MOBAs on their phones. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391200703-ZQP8OR5UUV5TW14POXKN/arnold.jpg Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown Machine Zone’s Mobile Strike is one of the genre defining games in the 4X sub-genre. It proved that reskin strategy in the sub-genre is not only a valid approach but the right approach due to each game having very high ARPPU, relatively low DAU and never satisfying demand for those high-spenders. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391201877-EBSNCJAGCMMA0ZS6IQZQ/s9.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown FunPlus’ State of Survival was the monster hit of 2020. Lords Mobile from IGG and Star Trek from Scopely experienced some nice growth. Liliths’ Rise of Kingdoms seems to have hit it’s ceiling in the West. Though what is not shown is the global appeal of Rise of Kingdoms as the game cleared 300M in net revenue from key Asian markets that are excluded from the graph making it by far the biggest 4X game in the world. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391202860-WE92FDR8QOMC68MO71N6/s13.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown 4X sub-genre continues to be highly fragmented, which opens up opportunities for new games and companies building portfolios for strategy games without cannibalization. Korea, Japan, and China excluded from the graph above. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391204437-F0OCIAEQPFJ6I7CSYMQX/ROK.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown Rise of Kingdoms is making well over a billion a year. What’s incredibly interesting is the global appeal of the game with significant revenues coming from literally all key markets in the world. Then again, no wonder, given that players can choose to play with real-life historical characters from all the current and past empires of the world. And naturally, those historical characters enable highly localized marketing campaigns. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391206241-XEKIIJM95PVM92TEHHR4/s11.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown Lilith’s latest strategy game is currently available in Google Play and expected to be released also in iOS devices in March,2021. The early performance looks extremely promising. We expect this game to break into Top 10 in the second half of 2021. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391207811-HB4576VE93EOG1JUUSDI/s12.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown FunPlus’ State of Survival grew revenues nine-fold during 2020 becoming the biggest 4X game in the Western markets. What makes this title unique is the RPG core game, which adds yet another progression vector to already impressive amounts of elements players can interact with. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391209635-DNB17K3U31O57YA1LXFB/s15.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown AppLovin entered the 4X market through an acquisition of Machine Zone. But there are several steps to take before AppLovin can become a contender in the sub-genre. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391210915-E2Q0O3EOYT2FU3RE6VME/s16.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391211822-XSIDFR5923OM4T1HD09B/s17.jpg Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown Scopely’s Star Trek Fleet Command has scaled extremely impressively and with new 4X titles in the works, we expect Scopley to become a strategy powerhouse in a few years. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391213004-M16EEOBFW3DWT196RWN9/s20.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391214637-UJW8L57MFDXDC23M4805/s19.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown After the success WB had with their Hobbit 4X game that they licensed to Kabam, the publisher decided to build a 4X game internally (Game of Thrones). And now it seems like they are back to licensing, instead of building on top of the success they worked so hard to aciheve. A very confusing move by all accounts. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391216279-1D52YXBDKOJWLZLWPIB1/s21.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown Top War and Evony are games that outran the competition with superior marketing. Though Top War did one better and actually merged a merging core with 4X meta. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391217609-N8Y4Y9B8RO2SGP7MROBQ/s22.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown Here’s how it looks in a graph when the innovation pays off and the marketing clicks. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391219495-JZA4IB2LT5GGD0IJ6KWK/s23.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown Evony took a page out of Playrix’ book and it worked like a charm. The misleading minigame implemented as an actual minigame inside the game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391220710-MRJO0IQ786UD81RNJ2I4/s24.png Media - 2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown https://www.deconstructoroffun.com/blog/2021/1/15/2021-predictions-3-rpg monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391227934-0BOC1I75TO66RXXY1IP9/FB.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform Our 2021 predictions have been sponsored by Facebook Gaming. Facebook Gaming helps developers and publishers to build, grow, and monetize their games. This is done through in-depth research, insights, and case studies as well as innovative marketing solutions and education materials. Visit Facebook Gaming where you’ll find an incredible amount of insightful, actionable, and relevant information along with tips, tools, and solutions to help you grow your business. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391229390-35JHQ7NFM1254Q68Q3I6/st.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). All revenue numbers show net revenues. Data from China, Korea and Japan are excluded as this analysis focuses on Western markets only. Finally, please take the numbers presented with a giant grain of salt. They are meant more for trend analysis based on estimations, rather than an exercise in accuracy. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391230337-K1AAAQZ2CWC9NN75QFWB/r1.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform RPG games on mobile in the West reached new heights during the lockdowns. When comparing installs to the revenue, it is clear that the growth has been driven through existing titles monetizing better rather than new titles entering the market. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391231420-S6INW500INLAL0UBUNHC/r2.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform RPGs in the West are the third largest genre based on IAPs. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391232624-OJ3HBDLT9QPZ6XXXPUG8/mid-core.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform What makes RPGs interesting genre is that it is the least concentrated among all mid-core genres. More fragmented sub-genre means usually more opportunities for newcomers. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391233788-CIVW6JX2609P3S88N878/RPGs.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform We break down RPGs into 6 sub-genres based on games’ features and core gameplay. Unlike last year, we’ve bundled all idle and turn-based RPGs into one sub-genre that we call Squad RPGs due to the fact that without exception all modern team based RPGs rely on auto-play and thus are in many ways ‘idle’. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391234978-XPID6U0HN8DIII6V43FC/r4.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform Top 10 Squad RPGs representing 75% of all sub-genre revenue. Revenues from Korea, Japan and China excluded. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391236621-IMEZQU21YVY8J74SZBRH/r5.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform Hero Wars from a Playrix portfolio company and RAID from Plarium are on the surface radically different squad RPG titles. One has the lowest possible production values, while the other boasts assets built by a multi-hundred team. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391237538-GU62D91J238O8BEBLKN3/r6.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform Nevertheless on the revenue side both of the titles we’re neck to neck up until the final quarter of the year. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391238544-9F6EZW4ZKW3EFX3O2OQX/r7.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform The similarity in revenue can be explained by the difference in downloads. Up until Q1 Hero Wars growth was tied to how well the marketing was working. And as soon as the influx of new players drops, so drops the run-rate of Hero Wars. This trend indicates that titles like Hero Wars will feel the IDFA depreciation immediately. While titles with strong long-tail, like RAID, will keep on keeping on. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391240212-881F7TK1DVUL0K79EROX/RAID.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform Furthermore, the high production values allow RAID to capture an audience across platforms arguably better than a game that already looks poor on a small screen. With a PC launcher, Plarium has further extended the life-time of their hit title mitigating some of the impacts from IDFA depreciation. Download the PC version of RAID and see for yourself. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391242285-GUD5OJ4B42MCYH6OQ3RS/r8.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391243533-8ZOL3ECV4Q9TXPAFUQ94/r9.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform Up until Scopely took over, Strikeforce was largely the same size as Galaxy of Heroes. Which makes sense. Both games are very similar and both IPs are arguably of the similar value. The growth of Strikeforce in 2020 can be largely explained by either EA’s conservative UA strategy, Scopely’s bullish UA practices or both. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391245260-EP89JWANPBVZ1MHZ0FM3/r10.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform Disney vs. Disney vs. Looney Toons. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391246488-LQTH87J0OS4OAU7OLEPH/r11.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform Some interesting points to note. 1) both Looney Toons and Disney make pretty much the same amount of revenue when the UA investments are similar 2) new Disney title didn’t cannibalize previous nearly identical title despite massive initial push 3) the level of organic installs is shockingly low after the initial launch period. This can be seen by rapidly declining installs for Sorcerer’s Arena. And perhaps an extra point: Disney seems very generous with lending their classic IP to identical titles inside the very short window. This may be one of the reasons for low organics as they are dispersed across two similar titles. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391247817-3S3MYNM2CCDBS2VLG34A/TC.jpg Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform Despite absolutely fantastic execution, Tom Clancy Elite Squad is a big miss for Ubisoft. Lack of organic installs post launch is also bit of an alarming sign for the appeal of the franchise on mobile. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391249318-AJT7ZAVE0URCFP1A25SA/r12.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform Playrix’ entry into Puzzle RPG is all but natural after seeing the success in both Squad RPG (Hero Wars) and Puzzle (Fishdom, Homescapes, Gardenscapes). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391250560-SUAH6KNLG84XDAKHCD0Q/r13.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform While the RPI for Playrix’ title looks very promising (Android only), the RPI for Small Giant's (Zynga) Combat Puzzle is anything but. Nevertheless, the fact that Playrix still hasn’t exited soft-launch and the zig-zagging installs speak of challenges in scaling up. The question remains if they can solve it before IDFA depreciation and if these same challenges are keeping Combat Puzzle out of the global launch. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391252017-2WK2PY9XHRSTXH46L0P0/r14.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform Kabam’s Contest of Champions continues to go unrivaled in the sub-genre since 2015 (!). Read: How Kabam's Contest of Champions Made $100 Million in Seven Months https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391253218-KPKS3XWYH6ZNEFL8FJTR/r15.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform Genshin’s success is monumental. But it also makes sense to break down and understand how much of that success is driven by the three key Asian markets. Could a Western developer take the same leap of faith knowing that their title is likely not to get the same level of success in the Asian markets - not to even mention that launching in China without brutal revenue share is out of the question. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391254932-A7X6YZHTB8S5J03Y1N6A/r16.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391256501-BDUHPNNBZGOG378PDPJD/r17.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform While the survival genre is still small, compared to other genres in RPG, it is growing rapidly. To breakthrough, it needs a title with a renown IP. An IP like Mandalorian can significantly improve the early retention of a survival game, which traditionally have a very steep learning curve. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391258241-LGYMUDCZKVM53M9NU9MR/r18.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform Lineage 2 has amassed over $1.5B in net-revenues. The US accounts for only 3% of all the revenues, which speaks of how Asia centric the game is. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391259617-CHTWFVIKOKIXBMLPO6PT/r19.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391260844-OE674BY6P24HYP4CJYK6/r20.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391261924-CX24M5I89ZL6W84N7X84/r21.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391263331-X4516JSVVBKUHYIOJEFF/r22.png Media - 2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform https://www.deconstructoroffun.com/blog/2021/1/12/2021-predictions2the-hypercasual-party monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391271521-QTT1AIVTNYNK1CFRDHX5/FB.png Media - 2021 Predictions #2 Will the Hypercasual Party Ever Stop??? Our 2021 predictions have been sponsored by Facebook Gaming. Facebook Gaming helps developers and publishers to build, grow, and monetize their games. This is done through in-depth research, insights, and case studies as well as innovative marketing solutions and education materials. Visit Facebook Gaming where you’ll find an incredible amount of insightful, actionable, and relevant information along with tips, tools, and solutions to help you grow your business. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391272403-XP1AIJQ1WQDJ4P1KQXQQ/st.png Media - 2021 Predictions #2 Will the Hypercasual Party Ever Stop??? Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). All revenue numbers show net revenues. Data from China, Korea and Japan are excluded as this analysis focuses on Western markets only. Finally, please take the numbers presented with a giant grain of salt. They are meant more for trend analysis based on estimations, rather than an exercise in accuracy. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391273404-HBK2VVGXE4TTYSG3WR81/Casual.png Media - 2021 Predictions #2 Will the Hypercasual Party Ever Stop??? While Hypercasual games IAP is very modest, the estimated ad revenues are over 3B making this the fourth largest genre on mobile in line with Social Casino. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391274505-L1BSKOK3WIRYGA2XT3CI/h1.png Media - 2021 Predictions #2 Will the Hypercasual Party Ever Stop??? Voodoo’s growth in 2020 was incredibly impressive. Crazy Labs, Supersonic Studios and Game Jam were the other super stars of 2020. The rockets of 2019, Say Games and Good Job Games, ran out of steam last year. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391276198-WCONJUMR6X3TORUV9SZX/gj.png Media - 2021 Predictions #2 Will the Hypercasual Party Ever Stop??? GameJam is the second-fastest-growing Hypercasual publisher and developer in 2020. They’ve paved the way in many ways. Firstly by gaining success through internal development instead of publishing. Secondly by integrating popular IPs like Marshmello into Hypercasual games. And thirdly by running all of their operations out of the up-and-coming gaming ecosystem of Vietnam. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391277517-YNPKP5G4PPWZOK831FPW/H2.png Media - 2021 Predictions #2 Will the Hypercasual Party Ever Stop??? A plethora of ASMR based games like Soap Cutting, Ice Cream Inc. and Woodturning released at the turn of 2020. Folks clearly wanted to feel good in their lockdowns. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391278784-RRCC0T6BJ8TGYNHIGNP8/h3.png Media - 2021 Predictions #2 Will the Hypercasual Party Ever Stop??? Thanks Playrix for the idea! Now everyone, play the game (Pull Him Out) you watched the ad for. XOXOX AppLovin https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391280092-O0NWU29D39WUZA0Y95Q3/h4.png Media - 2021 Predictions #2 Will the Hypercasual Party Ever Stop??? Hypercasual games focus on straightforward gameplay (no need for tutorial), snackable sessions (low session start barrier), skill-based gameplay (addicting mechanic), being watchable (performs well with video ads) and are sprinkled with some innovation (to stand out from the crowd). In a way, hypercasual games are like bubble gum as they lose their sweet taste quickly. This means that individual publishers need a constant influx of new games to stay at the top. That’s the sweet science. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391282099-6Y6M3QIOEKPIMJ24S1JV/hybridcasual.png Media - 2021 Predictions #2 Will the Hypercasual Party Ever Stop??? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391283418-NMI2TS1BRNTXXKICFKCM/gold%2B.png Media - 2021 Predictions #2 Will the Hypercasual Party Ever Stop??? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391285389-DF5TVBZL2ZUXE3VGW0CG/h5.png Media - 2021 Predictions #2 Will the Hypercasual Party Ever Stop??? Dashero: Sword & Magic, Butchero, Lunch Hero, Hunter: Master of Arrows, Tales Rush, Hit And Run - Archer's Adventure Tales https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391286809-T9DK2QWDEF6KKR86MC98/h16.png Media - 2021 Predictions #2 Will the Hypercasual Party Ever Stop??? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391288193-JFNE51DF0QL5UCH2Z7TR/h7.png Media - 2021 Predictions #2 Will the Hypercasual Party Ever Stop??? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391289855-NTJ8S5ZTBDE65WLT5GBH/h8.png Media - 2021 Predictions #2 Will the Hypercasual Party Ever Stop??? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391291060-HYQAORCTSQPORAXZNWEG/h9.png Media - 2021 Predictions #2 Will the Hypercasual Party Ever Stop??? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391293493-V63FG5QP17HK4MUETNF5/h10.png Media - 2021 Predictions #2 Will the Hypercasual Party Ever Stop??? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391295163-SPWS3EJSJX8ZS4H3XFA2/h11.png Media - 2021 Predictions #2 Will the Hypercasual Party Ever Stop??? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391296387-I95ESP9XDCJPFEKT4Z6L/h1.png Media - 2021 Predictions #2 Will the Hypercasual Party Ever Stop??? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391297514-KWCKTLUB1YBGZSQXDQ3D/h13.png Media - 2021 Predictions #2 Will the Hypercasual Party Ever Stop??? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391298567-I8WD1PF97VOV3GJBHSYM/h14.png Media - 2021 Predictions #2 Will the Hypercasual Party Ever Stop??? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391299769-TMQQ1XLWFN6C5EN9IXVE/h15.png Media - 2021 Predictions #2 Will the Hypercasual Party Ever Stop??? https://www.deconstructoroffun.com/blog/2021/1/9/2021-predictions-1-merge-becomes-the-new-match monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391307294-P5760TKU3PON809CRTP4/FB.png Media - 2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391308206-3FF8B1W1NAZQ0Y2T83DZ/st.png Media - 2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). All revenue numbers show net revenues. Data from China, Korea and Japan are excluded as this analysis focuses on Western markets only. Finally, please take the numbers presented with a giant grain of salt. They are meant more for trend analysis based on estimations, rather than an exercise in accuracy. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391309601-R0CFRYBY9IPF9EZ1MO9P/genres.png Media - 2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile 2020 was a very good year for mobile games. The numbers above show net revenues (platform cut taken away) in the Western markets (China, Japan and Korea excluded). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391310580-LQHYYV5PL1GAO5PUZ1BT/p1.png Media - 2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile Casual games in the Western markets (China, Korea and Japan excluded) grew to nearly $10B. But the actual number is over 30% larger as the in-app-ad revenues in Casual games are very significant. Hypercasual games along peaked at $3B in ad revenue in 2020. More about this in the next post… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391311516-74343ICWNZ7NU0MKS080/top5.png Media - 2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile Keep in mind that if in-app-add revenues are counted, Puzzle games would generate between 10 to 20 percent more. And Hypercasual games would be on par with Slots games. But more about that in following posts… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391312422-01SKQJVZ3R9ATHW7I9D1/p2.png Media - 2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391313476-ESXU8K17LPOP92TS11C0/p3.png Media - 2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391314645-H2VK15ZN3E07T2KPV0YN/p4.jpeg Media - 2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile Jam City’s Vineyard Valley failed to scale leading the publisher to fall behind in the competition. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391316204-2QC8EHA794T1P8BG94X9/p5.png Media - 2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile Tactile is following up Lily’s Garden with a Penny & Flo, which at least yet is not nearly in the same league as its predecessor. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391317598-XGF4RX4LYR41JER084PG/p6.png Media - 2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile AppLovin looks again to be ahead of the curve with Project Makeover. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391318910-SOGSIE7AUZBAIVN6BKB4/p7.png Media - 2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile Rovio’s Small Town Murders focuses on hidden object style narrative. The game is growing but not at the pace of its competitors. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391319991-M7UFE0RVFHW3XHADEPHQ/p8.jpg Media - 2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391321169-C7JJM8VSPLVPWBO90AYC/p9.jpg Media - 2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile Dream Games’ Royal Match is one to watch in 2021. As is the whole Istanbul gaming ecosystem. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391322519-81XBQJWE3CLKSXX0BSX3/idfa.png Media - 2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile DoF’s back of the napkin summary of IDFA depreciation. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391323606-9CC4A67LUAGGYFTSRMS8/p10.png Media - 2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391324633-E9QMH6LIPON7DCGLBQDL/p11.png Media - 2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391325692-I2BP4H23SI6CMFT74URD/Peak.png Media - 2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391326686-XAW6NXQVM5ZTU9SMKGGG/p13.png Media - 2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391328289-QLSRBETP63APFZ61BZQV/p14.png Media - 2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile The merge sub-genre is quickly filling up with new entrants rushing in. At the moment there’s only evolution of game systems between the nearly identically looking games. Soon, we’ll see evolution in themes as the marketability will become the name of the game. Just like it occurred in match-games. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391329529-W5F4GTLIFEFHWB9FX5J8/p16.png Media - 2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile Puzzle games have been adding features that drive competition. The goal is to engage most valuable players without overly straining the content treadmill. Homescapes implemented ‘Tournament of Champions’ which is mechanically similar to Toon Blast’s implementation. source: Liquid & Grit https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391330989-M33RRL56N4TH9FP7AWM1/p17.png Media - 2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile While Supercell’s Hay Day Pop never made it into global launch. It introduced Puzzle Pass, which will be adapted by several publishers in 2021 - as long as they solve the challenge of finding the reward layer that will really motivate the player base. https://www.deconstructoroffun.com/blog/2020/12/6/how-evermerge-made-50m-in-just-7-months monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391339782-C0BSTHPELWW4C0F829NB/Headshot.png Media - How EverMerge Made $50M in just 7 Months Gordon Rowe https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391345065-ROCPNFPG5X2KIZFG2JRD/evermerge.gif Media - How EverMerge Made $50M in just 7 Months https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391346325-198CWFA69BG5J8MQ5HD2/2.png Media - How EverMerge Made $50M in just 7 Months The Merge sub-genre has seen massive growth driven initially by Zynga’s (Gram’s) Merge Dragons and Merge Magic and now fast-followed by numerous competitors to a point of near saturation (downloads up, revenues down) data: Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391347346-NV77EFZBYANUOJ8KUSV9/3.png Media - How EverMerge Made $50M in just 7 Months Above you can see the four top Merge titles. Zynga owned nearly the whole pie. Now the size of the pie is increasing and Zynga’s share is decreasing, though still overwhelming. What’s important to notice is that the top 3 Merge titles take well over 90% of all sub-genre revenues. This is an unhealthy level of concentration. data: Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391348604-0HHOGEF4LP4WH7NJGC8O/4.png Media - How EverMerge Made $50M in just 7 Months https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391349734-59CK4PZ6NOAMZ05L7NIA/5.png Media - How EverMerge Made $50M in just 7 Months https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391350855-Y73ASQ8HEBOCQRNS46NI/iS.png Media - How EverMerge Made $50M in just 7 Months Our partner ironSource builds technologies that help game developers take their games to the next level. They boast industry’s largest in-app video ad network, a robust mobile ad mediation platform, and a data-driven user acquisition platform. In other words, everything you need for game growth. Make sure to follow their Level Up blog for unmissable insights. https://www.deconstructoroffun.com/blog/2020/11/25/marketability-will-make-or-break-your-game monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391358530-F2FAEUV7SJZECF2CAU67/core%2Bloop.png Media - Marketability is a Loop, not a Funnel Marketability is a loop. You have to constantly understand your evolving player base better while constantly improving your messaging to your players. https://www.deconstructoroffun.com/blog/2020/11/10/how-to-scale-a-games-company monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391364004-GPA4VGA5JMX6UXI19IZV/maxresdefault.jpg Media - How to Scale A Games Company | Travis Boatman, Gigi Levy-Weiss, &amp; Kristian Segerstrale https://www.deconstructoroffun.com/blog/2020/10/13/how-playrix-township-became-a-billion-dollar-game monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391370583-Y80XBG0T1NGIZHD4Y4BM/Screenshot%2B2020-10-27%2B220755.png Media - How Playrix' Township Became a Billion Dollar Game This analysis is written by two unassuming Township players, Buğrahan Göker and Michail Katkoff https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391371686-A0S4YW8YV71R9CNBNQ8Z/revenues.png Media - How Playrix' Township Became a Billion Dollar Game All revenue is net. Data from the best in business, Sensor Tower. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391372736-FCG5UN8ETHOEEJ80T5JE/revenues2.png Media - How Playrix' Township Became a Billion Dollar Game Strong iPad monetization indicates that this is a game played at home by a more mature audience. source: Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391373824-CRTPS0GDHU6GILGNJJQL/playrix%2Bportfolio.png Media - How Playrix' Township Became a Billion Dollar Game Playrix’ active portfolio. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391374992-UI8Q7L7PHSJG8F45NP23/playrix%2Bportfolio%2B2.png Media - How Playrix' Township Became a Billion Dollar Game When it comes to scaling, Playrix is arguably the best in the business. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391376323-8MU8E6VCI8DJBZS77KBL/acquisitions.png Media - How Playrix' Township Became a Billion Dollar Game In addition, Playrix is also closely linked to many other extremely successful CES based studios such as Vizor (Klondike Adventures) and Nexters (Hero Wars). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391377329-2X1N1J7GSPUDF26FJBBI/downloads.png Media - How Playrix' Township Became a Billion Dollar Game Playrix is consistently strengthening the user base by pioneering in User Acquisition with its growing portfolio https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391378347-DTEZ5A82EQYWHWMVODHS/CPI.png Media - How Playrix' Township Became a Billion Dollar Game Player acquisition costs (CPI) goes down when you ad creatives are turning a viewer into an installer (IPM) and/or when there’s less competition for the audience you’re looking to acquire (CPM) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391380104-T2GQH1UEEQO2NH78QWXT/fakes.png Media - How Playrix' Township Became a Billion Dollar Game Playrix is big on using “fake gameplay” - meaning depiction of gameplay that doesn’t portray the game marketed in any way or shape. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391381333-PQOUAY30YQ2ENSHY6E42/icons.png Media - How Playrix' Township Became a Billion Dollar Game As a specific set of creatives with fake gameplay start performing they become what are known as hero creatives. Playrix takes a step further by then implementing those hero creative assets into their store front to optimse the funnel from an ad to the install (IPM). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391405304-GFYU07Q7FIF8DER8Y2II/TOWNSHIP-HELICOPTER-MINI-GAME.gif Media - How Playrix' Township Became a Billion Dollar Game A popular ad among all Playrix titles can be seen as a playable mini game in helipad orders for the first few days of gameplay. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391407267-M031M4ADTDAXF58NB5O6/1.png Media - How Playrix' Township Became a Billion Dollar Game Look, it’s Hal from Gardenscapes/Homescapes requesting an order in Township. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391408596-LT2QE1G06GTI274MSYTK/genre.png Media - How Playrix' Township Became a Billion Dollar Game In 2019 Tycoon games, which are sub-genre of the simulation genre, grew revenue by 22% https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391409581-6UZK1H7RN9XKWUVDK0O3/top.png Media - How Playrix' Township Became a Billion Dollar Game During the last couple of years Hay Day lost it’s long lasting top position to Playrix titles, Township and Klondike. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391410594-EX09REPU61H93XIWR7CH/installs.png Media - How Playrix' Township Became a Billion Dollar Game When it comes to installs, Township has for a long time been in a league of its own. Hay Day lives off of organic installs and it seems that Klondike’s growth was short lived as well. By the way, Playrix mastered performance marketing as a necessity in their war again App Lovin’s Matchington Mansion (read: Matchington Mansion - You Won't Believe the Truth) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391411800-4M7YF45TZL9GPM6Z3J31/core%2Bloop.png Media - How Playrix' Township Became a Billion Dollar Game Core loop of Township https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391412960-JAPGJ7ZJMSN3DIJDOTQR/recipe.png Media - How Playrix' Township Became a Billion Dollar Game Recipes (or crafting blueprints) in Township are logical and relatable making the game accessible. For example, pizza is cheese, tomato and wheat plus two hours of waiting time. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391414164-HRN9EO6E488BH8T9SX3L/progress.png Media - How Playrix' Township Became a Billion Dollar Game https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391415338-NGK3INV1B26TWV1GU973/core%2Bmechanics.png Media - How Playrix' Township Became a Billion Dollar Game There are five types of elements players place into their town to progress. Decorations and roads don’t have any functional effect. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391416712-EX7QD2K8T9HOXQE0FWZK/1.png Media - How Playrix' Township Became a Billion Dollar Game Orders drive the production puzzle. The will first come from the helicopter pad but as player progresses, they will receive orders from the train station, airport and even the zoo. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391418664-KPW07ZZM5NZYNSHLFFDZ/2.png Media - How Playrix' Township Became a Billion Dollar Game Dwellers of your town place orders that are instantly delivered by a helicopter. The town must be the imagination of Jeff Bezos… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391420779-VXVZ5S79LX856OVBIW4X/3.png Media - How Playrix' Township Became a Billion Dollar Game Trains present timed orders and rewards the player with unique resources that help to overcome main choke points in the game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391421840-UUB86S3OK650MVZ7M1AF/4.png Media - How Playrix' Township Became a Billion Dollar Game Airport orders are time sensitive and reward players with boosters when the full order has been completed in 15 hours. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391423588-WLM50YRE4VCL5HLHPKUO/5.png Media - How Playrix' Township Became a Billion Dollar Game https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391425124-CT544LI72WN3ZZYX62IV/6.png Media - How Playrix' Township Became a Billion Dollar Game Events in Township arrive early in the game. They are novel in terms of content, they introduce new ways to play the game and they don’t burn players out since there’s always a gap of a couple of weeks between the events. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391441620-5U9WKB9R55LU2YFVXVMT/mine.gif Media - How Playrix' Township Became a Billion Dollar Game Mining is fun - and useful - in Township https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391443192-QYO72TKQO0ZVOB0OSGO1/7.png Media - How Playrix' Township Became a Billion Dollar Game Mining produces resources to level up players buildings and thus allowing players reinvest into what player has already built. Build up instead of building out. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391444482-Z9AB29SO19QAEH7ZV570/8.png Media - How Playrix' Township Became a Billion Dollar Game Players can earn XP and coins by filling Zoo orders and receive a box containing animal cards or other rewards when they complete 12 orders. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391445792-A1XB03ZQC5FEO8KF2VSD/9.png Media - How Playrix' Township Became a Billion Dollar Game The collection gacha motivates players that are driven by the urge collect and complete. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391447233-W4J1HR810E0ZWNAUY2AC/10.png Media - How Playrix' Township Became a Billion Dollar Game Can’t have jam in your city without sending some ships. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391448808-27RJPBPXM93I4CA2NVU6/11.png Media - How Playrix' Township Became a Billion Dollar Game Regatta seasons take up to 4 weeks and it is a highly competitive guild versus guild competition. One has to wonder though whether a feature like this really improve the game of burn players out. After all, most of the players playing Township are likely playing the game to unwind and feel productive. Getting pressured by guild mates creates the opposite emotion. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391449977-VMMPWG44AA4XMJQDE4KJ/12.png Media - How Playrix' Township Became a Billion Dollar Game https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391451386-LC3V473GTIWAHV06XJN4/13.png Media - How Playrix' Township Became a Billion Dollar Game Hiring a Market Dealer to search for great offers of valuable items is classic way to sell comfort for the player. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391453072-39A06JSFRUU9P4IMJI47/14.png Media - How Playrix' Township Became a Billion Dollar Game The offers above give players event specific materials and energy allowing to place higher and earn more from the limited time event. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391454446-EBEMQ25SQOATD12YQ5ZT/15.png Media - How Playrix' Township Became a Billion Dollar Game A Piggy Bank offer of 130 Township cash for 3.49 Euros (normal price of 130 cash in store is 5.49 Euros - 40% OFF. Most importantly, this is Cash earned by the player. All they need to do is break the piggy bank… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391456460-49KVU4P55I1AEX2FFP91/16.png Media - How Playrix' Township Became a Billion Dollar Game Visiting is incentivized in Township. And if you have guest coming, you want your town to look the part. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391458075-UMKSE9QVKUJPDT24O13R/17.png Media - How Playrix' Township Became a Billion Dollar Game The most important feature to drive FOMO is of course the season pass. Players earn all these amazing rewards that they can receive only after they have paid for the season pass. Feature that drives both engagement and monetization. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391459054-8VT405OIITGDTV8746AT/18.png Media - How Playrix' Township Became a Billion Dollar Game The highest revenue spikes in Township's recent history occurred in Gold pass release days. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391459988-V7HUIM3C93W0F5XQ7N1V/22.png Media - How Playrix' Township Became a Billion Dollar Game Yet when diving deeper into the purchases, it’s actually the Piggy Bank that brings by far the most bang for your buck. And as a prediction, we expect nearly all genres to implement Piggy Banks after seeing this image. source: Foxintelligence https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391461299-VL1VD9E96ACC20CQD9IN/HD%2BTOWNSHIP.png Media - How Playrix' Township Became a Billion Dollar Game After years of hard work Township finally caught up to Hay Day and is as of today twice the size of their Supercellian rival. https://www.deconstructoroffun.com/blog/2020/9/29/trip-hawkins-on-the-new-high-score-past-and-future-of-video-games monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391469613-1IWQXU39PQF7WLXD5NHT/1.png Media - Trip Hawkins on The New High Score | Past and Future of Video Games Key Innovations Covered in High Score https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391470832-N1T4J9CDIFVGARDVD74X/2.png Media - Trip Hawkins on The New High Score | Past and Future of Video Games Recent Innovations https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391471921-C0EREOILQCSZ7MI292A0/3.png Media - Trip Hawkins on The New High Score | Past and Future of Video Games https://www.deconstructoroffun.com/blog/2020/9/20/will-playrix-puzzle-breakers-dethrone-zyngas-empires-amp-puzzles monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391477757-9WMB9HOOPV83SOU33REO/Screenshot%2B2020-09-28%2B155544.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391478828-P1X7SE19F87YBGJQ7AMP/rpg.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? In 2019 Puzzle RPGs experienced a 54% growth of revenue in the Western markets. Growing twice as fast as the whole RPG genre. source: 2020 Predictions #3: How to Get That RPG Loot https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391480000-PZD20R35GMF15HIHI5G1/1.jpg Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? Net revenues, last 12 months source: Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391481019-AWMEZA0BSSSZ9SXPAW3Y/Screenshot%252B2020-09-20%252B095447.jpg Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? Installs, last 12 months source: Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391481994-CLIFAVG9GYTCTYNLD5E0/audience%2B1.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? source: Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391483263-HQJQBY6NAYMZAGWWJKQ5/motivations%2B1.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? source: GameRefinery https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391484305-MMMI0MRIH6DOQJDE47B5/motivations%2B2.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? source: GameRefinery https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391486407-U5CL4DNXZ429QUCN2G74/2.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? At a quick glance, Puzzle Breakers looks identical to Empires & Puzzles https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391487687-2JOH15IPWBRDQE49TYYJ/3.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? 1. Enemies can move through a battlefield. For example, run from damaged shelter to another one. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391488954-E22481OR9RCDZMQA0NIO/4.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? 2. Battlefields have some unique level objects, which are used by enemy to use them to avoid damage. Players should destroy them first or use their own heroes’ skills for ranged damage. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391490218-85U3G71AWIOBUMZJQ0E6/5.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? 3. There are also objects that create an enemy hero after their destruction. Players should avoid dealing damage to them. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391491522-H3AEAYJTZNPLTB7Q9F28/6.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? 4. Gates, which are an ultimate obstacle covering the whole battlefield from tile damage. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391493004-YJ7JJNO2YE08IYEH5U5T/7.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? 5. Destructible spawn portals. Level objects that create enemy heroes every some turns. Players should attack them or they will be forced to battle scores of enemies. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391493985-9FHSI008EZ24YMVJEIFM/8.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391495937-A0OUIMWC3BFJ6DF3IMA0/9.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? One could argue that https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391497627-2QME0I0ZJN2NRFI0FCFV/10.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? Hero skills in both Empires & Puzzle and Puzzle Breakers are done in identical way. A comparison to AFK Arena shows that the skill design is quite shallow compared to a proper squad based RPG. On the other hand, AFK Arena has no core game, unlike its puzzle counters. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391498720-QXTWC1S5769BC5G9TP84/11.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? The game loop of Puzzle Breakers https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391499729-A8010R7VMHZ5J0N4IN1G/12.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? The economy loop of Puzzle Breakers https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391500800-7ACUNRBW9U8DLE0KIUUE/13.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? The heroes’ loop of Puzzle Breakers https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391501832-Q2ZJCDMD6O7YG4121VT1/14.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? A ‘simplification’ of the heroes’ loop of Puzzle Breakers https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391503484-JI8QFFMMM5W1O084T75L/15.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? When it comes to the complexity of hero upgrading, PB offers more depth than E&P but is still miles away from the depth of AFK Arena. Best Fiends serves as the benchmark for the most simplified Puzzle RPG on the market. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391504533-VKLLW1VS3JQCEVYHZVGU/16.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? The progress of each hero is almost linear and there is no way to choose a path of specialization. Even with the most powerful items, Talismans, players can only slightly tweak one of their heroes’ basic stats. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391505710-8N9LQYHFBKONYMTH2GJJ/17.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? The Castle feature is more about appointments than customization https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391507408-SH1E3NOCQYIQDESQK86J/21.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? The story of Puzzle Breakers doesn’t stack up to the narrative in Empires & Puzzles https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391508997-HENHOCN9YG22GISJM412/3.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? To Rank Up a hero player needs to have duplicates of the same hero at certain high levels. That’s an extensive amount of leveling up. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391510606-LK685TGC3PZ673Y1NKLQ/4.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? In Puzzle Breakers the road doesn’t end at five stars. That’s when player gets to red stars, which require multiple five-star heroes. And of course, there are multiple red-star levels… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391512096-KYRMIHZG2KC3YCPOERC0/Screenshot%2B2020-09-28%2B112404.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? There are three types of hero gachas: Basic Summons (feeder), Royal Summons (better feeders), Elemental Summon (feeders of a chosen element bought with hard currency). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391513198-R7U9ZQT4MRQHHF5ZGTAP/shards.jpg Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? The real meat and potato lies in the shards. That’s how you get your rare heroes. Though prepare to draw the same hero from the gacha up to 50 times to actually get it. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391514630-DUOIUXPSVG0OK02EKT5M/gacha%2B1.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? To be honest, it’s not a bad grind to attempt to get all those shards. There’s the Adventure mode and the good old League Ladder that both reward the player with shards. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391516193-CGWQ6D2TXUNFFCO012JS/vip.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? Puzzle Breakers VIP system is inspired by AFK Arena. The goal is to reward spenders and encourage them to spend more. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391517777-DWK3WN0L2H33IGM6JPPD/HeroWars.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? Hero Wars by Nexter, a Playrix associated developer, has scaled fantastically with playable ads that have nothing to do with the game itself. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391520272-H871U4Y0IDOKWU6D28AB/pb.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? We see Puzzle Breakers is already following the exact same creative optimization strategy as Hero wars. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391521421-FETUUEFP1FFH3XDUGP4Z/nexter.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? Hero Wars, after a long and grindy soft launch, found a creative strategy that scaled the game to over 60M installs and well over quarter of a Billion in net revenues. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391522401-RZC59JQU8IVG4OQUS22U/appsflyer.png Media - Can Playrix' Puzzle Breakers Crack Zynga's Empires &amp; Puzzles? This analysis was brought to you by our partner, AppsFlyer. Sign Up for free and get growing! https://www.deconstructoroffun.com/blog/2020/9/7/apples-decision-to-delay-to-idfa-changes-hurts-game-developers monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391529762-233N22LF4P5JIHHMSSB0/dylan.png Media - Apple’s Decision to Delay to IDFA Changes Hurts Game Developers https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391531112-P7EVZLKURH4ZZUSOXNAJ/1.png Media - Apple’s Decision to Delay to IDFA Changes Hurts Game Developers Mobile games is soundly not a growth industry anymore. The sector sits decidedly at the top of the s-curve. The diffusion of innovations according to Rogers (1962). With successive groups of consumers adopting the new technology (shown in blue), its market share (yellow) will eventually reach the saturation level. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391532744-FTCPF3G81IXNZ68SXCNR/2.png Media - Apple’s Decision to Delay to IDFA Changes Hurts Game Developers Even if Virtual Reality does take off, it’s not reasonable to expect growth comparable to what smartphones delivered, Image Credit: ESA/Rosetta/NavCam – CC BY-SA IGO 3.0 Source https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391534510-71I2L7LIZH2HAJAGWG45/3.png Media - Apple’s Decision to Delay to IDFA Changes Hurts Game Developers “Actual Game Developer Preparing Yet Another Pitch for the Board” Sisyphus by Tizianno Vecellio (1548) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391536041-ACH1JLY1P92CTEQS7KQK/4.png Media - Apple’s Decision to Delay to IDFA Changes Hurts Game Developers As Facebook takes a ‘controlled burn’ approach to their ad network the only sure thing is tomorrow will be very different from today and next week is likely to be wholly different from tomorrow as well. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391537338-GP9N4YGLHOJIEIIQA3YO/6.jpg Media - Apple’s Decision to Delay to IDFA Changes Hurts Game Developers The only way the impact will be seen - though not with much clarity given the already sky high failure rate of game studios - is the increasing number of new studios who never ship a successful product or established studios that die out as they are unable to replace their slowly yet surely deflating legacy products with similar, huge successes. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391538665-LB0ESDPXN4WR6G53T5UZ/is.png Media - Apple’s Decision to Delay to IDFA Changes Hurts Game Developers Our partner ironSource builds technologies that help game developers take their games to the next level. They also have one of the most insightful blogs with wealth of knowledge you simply cannot miss. Check out ironSource’s Level Up page - and thank us later. https://www.deconstructoroffun.com/blog/2020/8/31/deconstructing-unity monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391544341-UAGKOU66W4D3J5Q81UER/unity%2B1.png Media - Deconstructing Unity Unity has two sets of products, Create Solutions and Operate Solutions. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391545474-OQBVTNMXBQMCFDMF4WDP/unity%2B2.png Media - Deconstructing Unity https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391546578-CIFS5V1L49IJT9EMECO1/unity%2B3.png Media - Deconstructing Unity Unity has made a loss in every quarter, although the size of its losses has decreased recently. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391547819-BUNJHL15GMHSLBEQOH3U/unity%2B4.png Media - Deconstructing Unity Research & development consumes nearly half of revenues. Sales & marketing takes fourth. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391548972-FZC3YYCG9KF92CCS1E8G/unity%2B5.png Media - Deconstructing Unity https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391550171-TDLBGDH4XTSN1B17VGLE/unity%2B6.png Media - Deconstructing Unity https://www.deconstructoroffun.com/blog/2020/8/25/idfa-what-your-company-needs-to-do-yesterday monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391556149-7SW64K2PW52HCJQAAGNW/2020-06_idfa_blog-post_teaser_3-0.png Media - IDFA - 6 Things Your Company Needs to do Yesterday image: Adjust blog https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391557204-17PUX5R2N4IU29IG83V0/pasted-image-0-2.png Media - IDFA - 6 Things Your Company Needs to do Yesterday Postback events post IDFA. image: Singular https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391558127-3MDD4V44QG052G6TADL9/unnamed.jpg Media - IDFA - 6 Things Your Company Needs to do Yesterday image: Quick Marketing https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391559305-4BVEZAP2HZTOTM5C7BP1/id.png Media - IDFA - 6 Things Your Company Needs to do Yesterday It seems like Supercell is ahead of the curve with their CRM program the Supercell ID. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391560420-EZYJW4C9670MJQC6GYNZ/is.png Media - IDFA - 6 Things Your Company Needs to do Yesterday Our partner ironSource builds technologies that help game developers take their games to the next level. They boast industry’s largest in-app video ad network, a robust mobile ad mediation platform, and a data-driven user acquisition platform. In other words, everything you need for game growth. Make sure to follow their Level Up blog for unmissable insights. https://www.deconstructoroffun.com/blog/2020/8/4/battle-legion monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391566195-HUCULQZ3O7BZ3KD8J6I8/0.jpg Media - Battle Legion - How to Launch and Grow a Strategy Game Vinayak Sathyamoorthy https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391567357-RKKWL47ZCAKAYOVYVUDJ/top2018.png Media - Battle Legion - How to Launch and Grow a Strategy Game The leaderboard of top game publishers has stayed largely the same for few years now https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391568367-MZ0DMK388SA01DTXQU0R/revenues.png Media - Battle Legion - How to Launch and Grow a Strategy Game The game has shown broad Worldwide appeal https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391569396-VXTRFZ3JZEJTBDXSPAO1/RPD.png Media - Battle Legion - How to Launch and Grow a Strategy Game RPDs have been mostly growing. The steep decline of RPDs a month after launch in several countries indicates of issues with mid-to-late-game that we will discuss in this post. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391570405-2NIZIEZP8A9K7064GREZ/core%2Bloop.png Media - Battle Legion - How to Launch and Grow a Strategy Game https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391571349-D4HYYM7HJWXWIDAG0NW6/vectors.png Media - Battle Legion - How to Launch and Grow a Strategy Game https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391572727-D3KMSYIM5R951AO7RSTK/battle-legion-27708-1.jpg Media - Battle Legion - How to Launch and Grow a Strategy Game The battles grow from a handful units in the beginning… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391573869-PJ5CXDF4IBQ5VHPBF5BF/battle-legion-ios-screenshot-battle.jpg Media - Battle Legion - How to Launch and Grow a Strategy Game …to hundreds of units in the late game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391575012-97LFWX91XH8S9V19AFYC/proven.png Media - Battle Legion - How to Launch and Grow a Strategy Game Battle Legion takes elements that work from Clash Royale, makes some of them better and adds a tiny bit of something new. This is a framework we used at Zynga for years. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391576005-AJS0AQLE7EW7CP80CN57/REMIX.png Media - Battle Legion - How to Launch and Grow a Strategy Game https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391577068-WN03NEV81T99UTHFES7G/got.jpg Media - Battle Legion - How to Launch and Grow a Strategy Game Strategy feels like being Jon Snow setting the table… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391578265-1H4OJFQVKKR0EWLB8YYJ/kid.jpg Media - Battle Legion - How to Launch and Grow a Strategy Game …instead of a kid at a wack-a-mole station. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391579261-HTBYUTB3NEFCDTBUBRN2/strategy.png Media - Battle Legion - How to Launch and Grow a Strategy Game https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391580193-I7YL5YOX6RVS0DHJ52QA/meta.png Media - Battle Legion - How to Launch and Grow a Strategy Game https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391581196-WAU5U0HW98QTGYTNXKXN/healer.png Media - Battle Legion - How to Launch and Grow a Strategy Game Troop placement in BL brings an amazing element of tactics to the game https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391582969-WF9JGF9HPISDDKW242V1/battle.png Media - Battle Legion - How to Launch and Grow a Strategy Game troop placement leads to different dynamics on the battlefield, especially since every opponent has a different formation https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391584260-JDUX83J693TZSIS0ZNJ8/MICRO.png Media - Battle Legion - How to Launch and Grow a Strategy Game https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391585639-WXBRRPKKD5QV6EIEQQGS/offers.png Media - Battle Legion - How to Launch and Grow a Strategy Game Battle Legion is very aggressive with the offers and has an interesting way of slipping them into the matchmaking as well https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391587350-EROX6T7KMOLA2HT3HWKI/offer2.png Media - Battle Legion - How to Launch and Grow a Strategy Game An offer tied to a level up. Well done! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391588353-UEDO0UH1RKJ1XOD8940O/battlepass.png Media - Battle Legion - How to Launch and Grow a Strategy Game https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391589376-HRA2EYPIWO712SFHN3LA/installs.png Media - Battle Legion - How to Launch and Grow a Strategy Game https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391591055-CKB3QTZAJMNESX50X45L/coc.png Media - Battle Legion - How to Launch and Grow a Strategy Game Contest of Champions does an unrivaled job of adding new content and making an event off of it. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391592053-9PZ9VMHS9WWVKYDDJPL4/coc1.png Media - Battle Legion - How to Launch and Grow a Strategy Game https://www.deconstructoroffun.com/blog/timsweeney monthly 0.5 2026-02-18 https://www.deconstructoroffun.com/blog/2020/7/16/epics-18b-valuation-too-high-or-too-low monthly 0.5 2026-02-18 https://www.deconstructoroffun.com/blog/ragnarok monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391640314-TB8F8J8TZ1RJYKD27YES/ma1.png Media - The Imminent Ragnarok of M&amp;A in Mobile Gaming Space https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391641581-75CWL1LHA2JKDKATQA26/MA2.png Media - The Imminent Ragnarok of M&amp;A in Mobile Gaming Space https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391642837-C5280QFYY7GZ1MH2TN0B/audience.png Media - The Imminent Ragnarok of M&amp;A in Mobile Gaming Space https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391644138-3E6AR970IRYI18P11PFR/coders.png Media - The Imminent Ragnarok of M&amp;A in Mobile Gaming Space Sean Gallup/Getty Images https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391645355-RQU457C4MQ9I9DB4WBHE/bet.png Media - The Imminent Ragnarok of M&amp;A in Mobile Gaming Space https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391646462-FKZX9WXMEN584HTJFEU6/ebit.png Media - The Imminent Ragnarok of M&amp;A in Mobile Gaming Space https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391648002-DNSTPW5JTHNQ8S337L2J/revenue.png Media - The Imminent Ragnarok of M&amp;A in Mobile Gaming Space https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391649751-1GNAWTG7ZZW8J2ICRO6E/ironsource.png Media - The Imminent Ragnarok of M&amp;A in Mobile Gaming Space Our partner ironSource builds technologies that help game developers take their games to the next level. They boast industry’s largest in-app video ad network, a robust mobile ad mediation platform, and a data-driven user acquisition platform. In other words, everything you need for game growth. https://www.deconstructoroffun.com/blog/2020/7/19/how-riot-can-turn-team-fight-tactics-into-a-billion-dollar-game monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391656520-4EP8H5BJZOKOVYYVLQML/downloads.png Media - How Riot can Turn Team Fight Tactics into a Billion Dollar Game Till date Team Fight Tactics has reached bit over 11M installs. Over 20% of installs is from Korea, which represents the biggest country for the game. US is the second biggest country with 15% of all installs. source: Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391657715-ZRYJUWH5IVV6MNEEACWB/revenue.png Media - How Riot can Turn Team Fight Tactics into a Billion Dollar Game The game has grossed only around $4M in net revenue since launch. Over half of the revenue is coming from Korea. Keep in mind that the game is cross-play, not optimal for small screens, offer only limited cosmetics and till last update had no other purchase option apart from a lackluster battle pass. source: Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391658934-KRYCOWDF37T5QLC7M3SC/RPD.png Media - How Riot can Turn Team Fight Tactics into a Billion Dollar Game The revenue per download is low. Apart from Korea the RPD shows no meaningful growth. source: Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391660503-KN74N7WXJJ8ZLK2L500V/tft.png Media - How Riot can Turn Team Fight Tactics into a Billion Dollar Game All the champions in TFT have an Origin in addition to a Class. The addition of secondary identification multiplies the various team composure strategies leading to a much deeper meta game - which in turn leads to increased engagement and a booming community. Or player simply quits deeming the game too complex. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391661834-8KT2CKMZWPB43QQQKFQY/tft3.png Media - How Riot can Turn Team Fight Tactics into a Billion Dollar Game Example of a class bonus. The more of champions of the same class player has in his team, the more effective the bonus will become. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391663030-U5WL1K1C005LG2GKE31B/tft4.png Media - How Riot can Turn Team Fight Tactics into a Billion Dollar Game Example of an Origin bonus. The more of champions of the same origin player has in his team, the more effective the bonus will become. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391664668-WHG3L6Z48PPI3VYDO20S/tft7.png Media - How Riot can Turn Team Fight Tactics into a Billion Dollar Game Randomness of the store offering and the choice to re-roll the store at the beginning of a turn lead to risk and reward choice in the beginning of especially later game turns. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391665940-603JRX9XYNKTK2ZKX6ZX/blitzcrank.jpg Media - How Riot can Turn Team Fight Tactics into a Billion Dollar Game Blitzcrank is a Brawler (Class) Chrono (Origin) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391667119-WYICSIRRYQLM8TUH4I33/tft9.png Media - How Riot can Turn Team Fight Tactics into a Billion Dollar Game As Blitzcrank’s Mastery Level increased, some of it’s base stats would grow https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391668440-RKCII6ZA9JG69HV3VM0H/tft12.png Media - How Riot can Turn Team Fight Tactics into a Billion Dollar Game While the Subscription is active, Mastery Points earned per match would increase. Note that the mastery multiplier favors skill. The subscriptions ensures that the player makes meaningful mastery progress even if they don’t do well in a given match.. This approach is not optimal for monetization but it is likely more fitting to Riot’s audience. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391670323-1EOPP5WFM9XQ3SLX8YT4/tft14.png Media - How Riot can Turn Team Fight Tactics into a Billion Dollar Game Think about the Wheel mini-game in 8-Ball Pool. Now employ this same mechanic in TFT. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391671615-K3EJZA27X7IMNPJX6G1N/lol-clash-returns-2020.jpg Media - How Riot can Turn Team Fight Tactics into a Billion Dollar Game Riot has already dabbled in event gameplay with League of Legends’ Clash Tournament Events. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391672827-ZXF2IKXEL78O3TGGSJ4Y/tft15.png Media - How Riot can Turn Team Fight Tactics into a Billion Dollar Game https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391674193-3DSMFLR5JUE3RD91IEVH/0_UG-f8-M6yRutsH4A.png Media - How Riot can Turn Team Fight Tactics into a Billion Dollar Game Quite frankly paying to enter a competitive event is nothing new to the genre like this. Image: Hearthstone https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391675554-Q7SL3QWTO4DUR6RNNJS1/1_5Feo27Ob5oebeZm_GLD8ww.png Media - How Riot can Turn Team Fight Tactics into a Billion Dollar Game A new combination of Origins and Classes for the event each day will offer something https://www.deconstructoroffun.com/blog/2020/7/16/supercellvszynga monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391683142-4DDWTN4BZRANR930SLO4/sc1.png Media - Zynga vs. Supercell - How One Ascended and the Other Declined https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391684067-Q5T3TD0BLZO8W84N913J/sc2.png Media - Zynga vs. Supercell - How One Ascended and the Other Declined * Still Currently Rumored, To Be Confirmed (Edit: Now Confirmed) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391685142-M43FLXPBSPTGY29KVNYA/sc3.png Media - Zynga vs. Supercell - How One Ascended and the Other Declined Source: WSJ, Supercell Financial Reports https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391686122-O1QP36YM9K9GQNG9YNR3/sc4.png Media - Zynga vs. Supercell - How One Ascended and the Other Declined https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391687136-86GDOEM8G0E161N7L1U3/sc5.png Media - Zynga vs. Supercell - How One Ascended and the Other Declined https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391688357-7VYMQ2NSTOOGJ6T9R2FL/sc6.png Media - Zynga vs. Supercell - How One Ascended and the Other Declined Supercell vs. Zynga Valuation https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391689575-FPW8L01QW6W7O6TB20ZS/sc7.png Media - Zynga vs. Supercell - How One Ascended and the Other Declined Source: Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391690908-30WXZAP8RJ28EYPWNT1X/sc8.png Media - Zynga vs. Supercell - How One Ascended and the Other Declined https://www.deconstructoroffun.com/blog/2020/7/16/how-to-build-the-amazon-of-game-companies monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391697161-BJ0SO0IU6AQ4C82ST5G6/amazon2.png Media - How to Build the Amazon of Game Companies https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391698403-XCNFYVQK47OWXXOLYU90/amazon3.png Media - How to Build the Amazon of Game Companies https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391699855-A7ZY6MIF4Z984CZ7Y643/amazon4.png Media - How to Build the Amazon of Game Companies https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391701041-VLA876MPCJKNJ2D7FRH7/amazon3.png Media - How to Build the Amazon of Game Companies https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391702262-DER8I0WPQIOX2KUXEAQJ/amazon4.png Media - How to Build the Amazon of Game Companies https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391703660-LD1UC31IZV5BRM3OHKE9/grossing.png Media - How to Build the Amazon of Game Companies https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391704759-XZJPO2M98WFQIKNGOBQB/amazon5.png Media - How to Build the Amazon of Game Companies Conceptual Depiction of Ability to Change: Technology vs. People https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391706002-LGHLMVORIY3H7PE3A0RE/amazon6.png Media - How to Build the Amazon of Game Companies https://www.deconstructoroffun.com/blog/2020/7/16/8jsjtv3v25nfmw9x177ampscr836m0 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391712468-3HLB5J2Y58I6I9FH5JVD/bp2.png Media - Supercell’s Battle Pass Clash: A Tale of Two Economies Note: Both games saw ~20% decline in downloads during this period. Source: Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391714486-BKJLY0V3FL8OBNUHZJNI/bp3.png Media - Supercell’s Battle Pass Clash: A Tale of Two Economies https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391717936-5QGK4INN1N7XMC6GQNUH/bp4.gif Media - Supercell’s Battle Pass Clash: A Tale of Two Economies https://www.deconstructoroffun.com/blog/2020/5/31/how-to-design-games-with-a-growth-first-mindsets monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391723834-7KUAXVN6WDWPTA1P0MS2/nebo.jpg Media - Game and UA Teams That Work Together, Grow Together Nebojsa Radovic https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391725050-IOXE2G87UZMIDAQ7CGP8/IPN.png Media - Game and UA Teams That Work Together, Grow Together IPM measures how well your campaigns stands out and the performance of your store front. But be careful. Sometimes you can get too creative for your game ending up attracting effectively players who are not actually interested in your game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391726294-1ALNQONKH77QWGPDJABC/retention.png Media - Game and UA Teams That Work Together, Grow Together The more money you have the longer the payback window you can afford, but this has its limits due to the declining nature of the retention curve https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391727889-R9YQ2CNG5U1OTC228U38/ST.png Media - Game and UA Teams That Work Together, Grow Together source: super awesome Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391728990-54RY7WJFA8NQ6XO0G3WM/data.png Media - Game and UA Teams That Work Together, Grow Together Increase in IPM has allowed casual games to take over the market from mid-core games despite having lower LTVs. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391730305-9XSSME5HNK0CZBJSFKXT/geeklab.png Media - Game and UA Teams That Work Together, Grow Together editors note: I’ve learned (the hard way) the importance of early theme validation. After experimenting with several different services I found that Geeklab has been by far the most accurate and cost efficient of them all. Geeklab has agreed to offer a free two week trial period to their service for all of our readers. That’s how confident they (and we) are in their platform. Use this link to get your trial activated and start testing themes! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391733020-XNY39ZW0TVZNZ129ZDB0/archero.png Media - Game and UA Teams That Work Together, Grow Together read: How Archero Shot to the Top, and How You Can Do Better https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391734996-A52J3I39WVSTK5U0XM3H/ironsource.png Media - Game and UA Teams That Work Together, Grow Together Our partner ironSource builds technologies that help game developers take their games to the next level. They boast industry’s largest in-app video ad network, a robust mobile ad mediation platform, and a data-driven user acquisition platform. In other words, everything you need for game growth. https://www.deconstructoroffun.com/blog/2020/7/16/does-tencent-hate-riot monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391743759-FA7U0PSEDRYXUDKJONGO/unnamed.png Media - Does Tencent Hate Riot? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391745541-AKTFBRZXPM74S1FCZARS/unnamed%2B%25281%2529.png Media - Does Tencent Hate Riot? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391747768-KK0FHF289Y1IQHME7EEY/unnamed.gif Media - Does Tencent Hate Riot? https://www.deconstructoroffun.com/blog/2020/5/17/hay-day-pop-or-drop monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391753571-WERPZUE40AKO3EZX4X1U/laura.png Media - Can Hay Day Pop Solve the Puzzle? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391755812-FGIMF3G33AA5BQ0IIDLT/image13.png Media - Can Hay Day Pop Solve the Puzzle? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391756982-ZLZJT585LOEPJIF1864N/table1.png Media - Can Hay Day Pop Solve the Puzzle? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391759087-S8D4MGY21GCTL550S7XG/image9.png Media - Can Hay Day Pop Solve the Puzzle? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391760392-G6GS5NKASQF35S4MNE6H/image18.png Media - Can Hay Day Pop Solve the Puzzle? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391762249-JI3SZ565ZL8XJMAB4D9I/Core%2BLoop%2B-%2BHDP.png Media - Can Hay Day Pop Solve the Puzzle? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391763908-U68DT0RFLC7P4XM9V7D3/image3.png Media - Can Hay Day Pop Solve the Puzzle? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391765193-BGRISC8S3MN7A2PHE8PR/table2.png Media - Can Hay Day Pop Solve the Puzzle? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391771717-HYDGUY7KR910FQ21R9M4/image14.png Media - Can Hay Day Pop Solve the Puzzle? - Puzzle Pass https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391778578-O5MA8K1E7R1OOIJGCI1H/image17.gif Media - Can Hay Day Pop Solve the Puzzle? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391780443-493H216XZE97ZX9G9VOT/image6.png Media - Can Hay Day Pop Solve the Puzzle? data from the powerful GameRefinery https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391781784-6KXJZEHYO50XAP4F429E/image11.png Media - Can Hay Day Pop Solve the Puzzle? Florian Steinhoff’s optimal level difficulty curves https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391783531-JFMGLF5E0IBVDSBWJU7D/crop1.png Media - Can Hay Day Pop Solve the Puzzle? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391792101-518I7M9LBBY5QSG8WSBJ/image7.jpg Media - Can Hay Day Pop Solve the Puzzle? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391793401-T6NL0OC89GHAOWG5MY6L/image8.jpg Media - Can Hay Day Pop Solve the Puzzle? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391794731-52TKZ493FFA882G1R6WQ/image12.jpg Media - Can Hay Day Pop Solve the Puzzle? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391796430-R2TDY7OXTVJPO6KOSIQ3/image15.jpg Media - Can Hay Day Pop Solve the Puzzle? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391785235-WP5ISTJ2XM2TN1FRRAU8/story.png Media - Can Hay Day Pop Solve the Puzzle? Left: Mid-2000s Match 3, Right: 2020 Match 3 -- Story is consistent! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391786450-E9VDPHMSH3P4UDHN87RM/snip3.png Media - Can Hay Day Pop Solve the Puzzle? From GDC: Producing each level can take 5-8h on average, but top players can easily consume more than 40 levels in a single day. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391787751-YHQKWFMYSQE8898ZVY6P/image4.png Media - Can Hay Day Pop Solve the Puzzle? Google Trends: “Hay Day” (Game) from 2012 to today https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391788998-SB3CQ9QS6GKK1EVWLI0C/hay%2Bday%2Bmotivations.png Media - Can Hay Day Pop Solve the Puzzle? One thing to consider also is that Hay Day Pop is very different from player motivation perspective than all the Puzzle & Decorate games. This raises a question whether the IP fits with the different audience personas.We know that Zynga’s FarmVille Harvest Swap couldn’t connect with the IP’s core audience. This player motivation data is from the powerful GameRefinery platform. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391790430-607B9BDVS2X7ZJOVA467/kabam.png Media - Can Hay Day Pop Solve the Puzzle? Top-of-the funnel campaigns are just as strategic and measurable as traditional performance marketing campaigns. >> Case Study <<. source: AppsFlyer https://www.deconstructoroffun.com/blog/2020/7/16/applovin-poster-boy-of-vertical-integration monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391803191-BPU7AZNP9312CQN90L7H/al1.png Media - AppLovin - Poster Boy of Vertical Integration source: Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391804459-B0WYV60PDNVGDC8ASS25/al2.png Media - AppLovin - Poster Boy of Vertical Integration Interstitial and Rewarded Video Impression Market Share, 2019 Source: Soomla 2019 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391805759-A5IQ8DF48R9A1KBR09HB/al3.png Media - AppLovin - Poster Boy of Vertical Integration Source: Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391806983-U1M0SI51KK46DXW2UIM5/al4.png Media - AppLovin - Poster Boy of Vertical Integration https://www.deconstructoroffun.com/blog/2020/7/16/social-gaming-the-new-normal- monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391817278-TFJ6VWGVA99FKUSTYD6X/social.gif Media - Social Gaming, the New Normal ‍‍‍ https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391818387-Q8LT7E41PSBBNH6A6VOO/socialg.png Media - Social Gaming, the New Normal ‍‍‍ source: Sensor Tower https://www.deconstructoroffun.com/blog/2020/4/23/deconstruction-of-supercell monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391824428-3ILIRFF6CBXW8X7TMO31/1.PNG Media - 10 Years of Excellence - Deconstruction of Supercell https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391825542-8KP79OGMJ49EQZ2DB163/2.PNG Media - 10 Years of Excellence - Deconstruction of Supercell Supercell’s Financial Performance in 2016-2019 (source: www.supercell.com) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391826699-NKHEIIZ86MBDJCI981MJ/3.PNG Media - 10 Years of Excellence - Deconstruction of Supercell Supercell’s Gross Revenues by game over 2012-2020 (source: Sensor Tower) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391827929-T0AFEEL8PUD7RRCK8EGY/4.PNG Media - 10 Years of Excellence - Deconstruction of Supercell Revenue per Install of Supercell games in their first 12 months after launch (source: Sensor Tower) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391829153-8BD9UVJUDO34M0YI5KGS/CoC.png Media - 10 Years of Excellence - Deconstruction of Supercell https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391830318-E11FDGG3QB8PJH4JYOF1/5.png Media - 10 Years of Excellence - Deconstruction of Supercell Clash of Clans has shown unprecedented staying power by staying in the top 10 grossing since 2012 (data: Sensor Tower). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391831536-A1E8VHWT0SEJNO52UW8N/CR.png Media - 10 Years of Excellence - Deconstruction of Supercell https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391832730-ZC11K2RFVV6CA9ZUCYAS/6.png Media - 10 Years of Excellence - Deconstruction of Supercell Clash Royale: Worldwide Gross Revenues by year ($M) (Source: Sensor Tower) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391834127-MC284GY0T0QVUK3DB8DC/bs.png Media - 10 Years of Excellence - Deconstruction of Supercell https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391835239-5YNKS4XIQ2OQPENTI98Z/HD.png Media - 10 Years of Excellence - Deconstruction of Supercell https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391836639-69CA6SY83G3KQWWQ1WZ1/7.png Media - 10 Years of Excellence - Deconstruction of Supercell Crafting/ Tycoon sub-genre: revenue share by game over 2017-2019 (source: Sensor Tower) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391837895-AGP31DNR74FS6APKNQX8/8.png Media - 10 Years of Excellence - Deconstruction of Supercell Township, Klondike, and Hay Day: Revenues and Installs over 2017-2019 (source: Sensor Tower) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391839068-VWM91PZ9E9NV4OWP5DBL/HDP.png Media - 10 Years of Excellence - Deconstruction of Supercell https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391840832-1VHVUA7O6T8L0W0PPK3J/best%2Bteams.png Media - 10 Years of Excellence - Deconstruction of Supercell source: Supercell - our story https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391842075-5GRWX2RWGZDCACGQCJMZ/app-store-released-games-may-2020.png Media - 10 Years of Excellence - Deconstruction of Supercell The market has matured with less games entering the market… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391843330-STKPXG0OC6SVRWW5LNTR/app-store-active-games-may-2020.png Media - 10 Years of Excellence - Deconstruction of Supercell …and the amount of games in the market stabilizing. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391844645-RA8NISVXSEOR6ER66SPB/midcore.png Media - 10 Years of Excellence - Deconstruction of Supercell As can be seen from all the red, Mid-core category is highly concentrated. Supercell is actually one of the biggest winners controlling three sub-genres with Clash of Clans (Build & Battle), Clash Royale (Tactical Battlers) and MOBA (Brawl Stars). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391845820-91PS47JXSU50QKRHP3RO/4%2Bfactors.png Media - 10 Years of Excellence - Deconstruction of Supercell A successful game publisher aims to constantly overachieve in all four of the elements. Supercell has for sure been excellent in all of the elements. Though in recent years the publishers hasn’t always been able to keep up with modern Live Service requirements. The reason being that live games have become increasingly content driven requiring ever larger team sizes. And as we know, Supercell’s foundation contradicts the notion of big teams. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391847046-TYCSYWJ9IXAMGBRD7735/M%2526A.png Media - 10 Years of Excellence - Deconstruction of Supercell https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391848552-IMVZKC8OK70TVPLU3EZL/sc.png Media - 10 Years of Excellence - Deconstruction of Supercell This analysis is written by Miska Katkoff and Giovanni Ducati with the help from compact but powerful Donstructor of Fun group. https://www.deconstructoroffun.com/blog/2020/7/16/f2p-games-services-qampa-with-beamable-ceo monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391855288-O3FVYUE6IKR3U8OWV5Y8/qa1.png Media - F2P Games Services: Q&amp;A with Beamable CEO https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391856516-Z2VUCJOH1NS58ADV1MYJ/qa2.png Media - F2P Games Services: Q&amp;A with Beamable CEO https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391857821-NAHKP9HRT5LICC05N8D8/qa3.png Media - F2P Games Services: Q&amp;A with Beamable CEO https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391859003-OUPY37X3BEZ6FXX1EZ0F/qa4.png Media - F2P Games Services: Q&amp;A with Beamable CEO Game Vendor Categories and Key Companies https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391860157-SB8ZJXSYHCOCEYJTKSXN/qa5.png Media - F2P Games Services: Q&amp;A with Beamable CEO Live Ops Categories and Key Companies https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391861381-32XT6T5D5G3DZWBLGYOC/qa6.png Media - F2P Games Services: Q&amp;A with Beamable CEO Data Categories and Key Companies https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391862603-2UDAUTI45MJWD4KTZ5JS/qa7.png Media - F2P Games Services: Q&amp;A with Beamable CEO Marketing Categories and Key Companies https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391863934-V1F8H4SCIY69UHA89MF3/qa8.png Media - F2P Games Services: Q&amp;A with Beamable CEO Ad Monetization Categories and Key Companies https://www.deconstructoroffun.com/blog/2020/7/16/roblox-amp-beyond-the-problem-with-game-creator-platforms monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391870924-UUG0UE3XF774W56N8JMW/roblox2.jpeg Media - Roblox &amp; Beyond: The Problem with Game Creator Platforms https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391872160-W66YV3HQJKDDU0F5AQ31/roblox3.png Media - Roblox &amp; Beyond: The Problem with Game Creator Platforms https://www.deconstructoroffun.com/blog/2020/4/7/long-term-retention-why-d180-is-the-new-d30 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391878299-D0C5LLOSNUU7HX83X91T/Screenshot%2B2020-04-08%2Bat%2B17.49.26.png Media - Long-Term Retention - Why D180 is the New D30 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391880064-BHWBK95E2YM4S9PLV9DR/Screenshot%2B2020-04-07%2Bat%2B12.30.35.png Media - Long-Term Retention - Why D180 is the New D30 I learned the importance of long-term retention through my mistake evaluating the potential of Friendly Game offered to us for publishing. While King of Thieves dwindled after impressive start, that Friendly Game continued to push ahead and is now permanent fixture in the top grossing charts. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391881606-UQGUQI294JCAXDYXDYRS/Screenshot%2B2020-04-08%2Bat%2B9.02.36.png Media - Long-Term Retention - Why D180 is the New D30 Make sure to tie your games’ elements to key retention milestones. A good rule of thumb is the one above. This framework is more for IAP-driven long-term retention games. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391883112-VMN1I9TDL7L0MYIFFBY8/Screenshot%2B2020-04-08%2Bat%2B9.18.35.png Media - Long-Term Retention - Why D180 is the New D30 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391884429-O31LE5F24QT4AMCGHYTT/Screenshot%2B2020-04-08%2Bat%2B9.18.43.png Media - Long-Term Retention - Why D180 is the New D30 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391885797-DCY3XHXASZEJLJWQ4VIA/Screenshot%2B2020-04-08%2Bat%2B9.18.50.png Media - Long-Term Retention - Why D180 is the New D30 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391887047-AOP56JV8DU7P5FKPF7KQ/Screenshot%2B2020-04-08%2Bat%2B9.19.01.png Media - Long-Term Retention - Why D180 is the New D30 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391888529-PER3OBZFHTO0V73GHKBZ/Screenshot%2B2020-04-08%2Bat%2B9.19.08.png Media - Long-Term Retention - Why D180 is the New D30 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391889849-E6M4UQOA2IP9L2LKGGGZ/Screenshot%2B2020-04-08%2Bat%2B9.42.28.png Media - Long-Term Retention - Why D180 is the New D30 Sniper 3D Assassin by Wildlife Studios, like all the other sniper games, suffers from a relatively low long-term retention. This can be seen in how the installs affect revenue. Games with low long-term retention have to double down on early monetization. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391891076-52W1C83SH384J6GMXI7X/Screenshot%2B2020-04-08%2Bat%2B9.36.40.png Media - Long-Term Retention - Why D180 is the New D30 Scopely’s Star Trek Fleet Command is a prime example of a game with a strong long-term retention and healthy long-term monetization. This can be seen in low volatility of the revenue curve and the delayed impact installs have on it. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391893273-QV72QJKDL8OIPVLE1ZWR/Screenshot%2B2020-04-08%2Bat%2B10.02.16.png Media - Long-Term Retention - Why D180 is the New D30 Getting into an auto-battler like Riot’s Team Fight Tactics is very difficult. The game has almost no core gameplay as it focuses purely on the meta. For the majority of players, this is too much and they would churn immediately. But for more experienced players this game offers unrivaled depth that is the foundation for not only long-term retention but also communities inside and outside the game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391896756-SGJ6OR0HOLYUYSCGMWM4/MM.png Media - Long-Term Retention - Why D180 is the New D30 Firecraft Studios vs Playrix was the story of 2019 as the two tried to out differentiate from each other via marketing only to end up being identical leading to money-throwing competition. (read: Matchingtong Mansion - You Won’t Believe the Truth) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391899735-AD2NC66YA8R7IAJQ51NG/Screenshot%2B2020-04-08%2Bat%2B10.50.51.png Media - Long-Term Retention - Why D180 is the New D30 Introducing a genre defining game is naturally the best - and the most difficult - way to capture long-term retention. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391901157-8GLG7A6WMEKDQDJDATOU/Screenshot%2B2020-04-08%2Bat%2B17.36.52.png Media - Long-Term Retention - Why D180 is the New D30 In hyper competitive and highly concentrated sub-genres, like idlers, even the clear market leader Kolibri can’t follow up on its success. Understanding the market at sub-genre level is crucial to spot level of concetrations - among other. https://www.deconstructoroffun.com/blog/2020/2/24/starting-a-new-studio-dream-team-is-all-you-need monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391908836-LGXIVOVOXRF0MDAFQNWA/Picture%2B2.png Media - Starting a New Studio? Dream Team is All You Need! This post is written by Sophie Vo who’s building a kick-ass game team at Voodoo Berlin. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391910032-IEIA478XXBE2SI1TO4PD/Screenshot%2B2020-02-25%2Bat%2B6.59.42.png Media - Starting a New Studio? Dream Team is All You Need! This blog post is brought to you by ironSource - a growth platform that turns amazing studios into amazing businesses. So we suggest that you head on to ironsrc.com and check the platform for yourself! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391911518-E21ZX0U7V74PA07ZNFL7/start.jpg Media - Starting a New Studio? Dream Team is All You Need! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391912762-UODSHI3EUFL2F9C38G3Z/Picture%2B3.png Media - Starting a New Studio? Dream Team is All You Need! The Golden Circle and ‘Start With Why’, by Simon Sinek, teaches us that “...the Why reveals your purpose, cause or belief. It’s the very reason why your organisation exists”. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391913853-DE742HDB0VXTWZREE4BH/Picture%2B4.png Media - Starting a New Studio? Dream Team is All You Need! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391915650-ARND522JF67S3111LKMY/Picture%2B5.png Media - Starting a New Studio? Dream Team is All You Need! Some of the puzzle games I’ve worked on https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391917877-FUGYXLDNV355WELOXDUU/Picture%2B6.png Media - Starting a New Studio? Dream Team is All You Need! As James Collins says in his book, Good to Great, “Once you fill your bus with the right people in the right seats, it becomes less a question of where you’re headed - and instead, how far you can go.” https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391919239-BDXO9WH8XL5Y40M9Y9Z4/team.jpg Media - Starting a New Studio? Dream Team is All You Need! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391920480-X6KHY4VXMTAAKRAQVIRG/Picture%2B7.png Media - Starting a New Studio? Dream Team is All You Need! Framing values is one thing, but identifying them in others is another. It takes a lifetime to understand our own values, so how do we expect to identify them in strangers in just a few months? Illustration from Mindwise https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391921710-GSU25M66I3TA6PXYJZQJ/Picture%2B8.png Media - Starting a New Studio? Dream Team is All You Need! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391922826-BZG28ABZWRXA151K4LZ7/Picture%2B9.png Media - Starting a New Studio? Dream Team is All You Need! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391924059-G04JWCVTZYXZ1O6XESMM/Picture%2B10.png Media - Starting a New Studio? Dream Team is All You Need! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391925364-Z6CXVAUL8XRS083EVSC3/Picture%2B11.png Media - Starting a New Studio? Dream Team is All You Need! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391926559-EBCO20K4BOODHUF52674/Picture%2B12.png Media - Starting a New Studio? Dream Team is All You Need! Six thinking hats. Illustration from Lucidchart https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391927781-H28YU3GE4JROCHJDNUG8/Picture%2B13.png Media - Starting a New Studio? Dream Team is All You Need! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391928907-CETLC3Y2BGZAKG4NPA8T/Picture%2B14.png Media - Starting a New Studio? Dream Team is All You Need! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391930612-FTS3KA930EB10PS4FJVU/Picture%2B15.png Media - Starting a New Studio? Dream Team is All You Need! Building and leading a dream team is a balancing act (Illustration source) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391934233-CLLQOO1TRGUAUT9VGCEC/Screenshot%2B2020-02-26%2Bat%2B9.33.08.png Media - Starting a New Studio? Dream Team is All You Need! You may also like our post on what makes a successful studio https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391935515-SNWLRA28S2IT4TR6LUIA/Screenshot%2B2020-02-24%2Bat%2B19.37.44.png Media - Starting a New Studio? Dream Team is All You Need! If you enjoy the depth of the analysis we deliver, please sign up for Mobile Market Monthly - a product by the folks behind Deconstructor of Fun & MobileDevMemo. We’re signing a handful of pilot customers now. https://www.deconstructoroffun.com/blog/2020/2/13/2020-predictions-10-sports monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391943705-0ZZL6B0SIJ0DK14S0TCH/Screenshot%2B2020-02-17%2Bat%2B12.49.57.png Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391945132-JA3V4C6C7ESJAB9HI74L/aa.jpg Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391946724-NM2K0A0RMZKC5A2J5ENR/2.png Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games Sports genre grew with nearly every sub-genre up, except Realistic Racing (CSR2 declined 11% and no new games scaled up). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391948151-84YS8K94X77XPOY6BESO/Screenshot%2B2020-02-15%2Bat%2B15.03.02.png Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games Looking at each sub-genres individually, Sports revenue increased by 15% YoY, and Racing revenue increased 21%. Sports download were flat with a 1% YoY, and Racing downloads increased by 29%. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391950568-7GMZW1SYEMOJYFQ9WK5H/Screenshot%2B2020-02-17%2Bat%2B13.34.51.png Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games Realistic sports with an IP has proven to be successful way to conquer and control market share in mobile sports. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391952133-9CTILYII968VDDBSOHYE/Screenshot%2B2020-02-15%2Bat%2B15.13.49.png Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391953469-XQDEUKGFFE7FGMGRYYDG/4.png Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games Clashing has been lucrative in Arcade Sports as several companies copied Golf Clash meta switching the core game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391954770-LEM5CL7IBI5C7QB58FIA/5.jpeg Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games Golf Clash declined pretty much all year. The revenues spiked towards end of the year but the decline has continued in Q1 2020. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391956172-071S3DM1TSDO2SGBVM8Z/6.jpeg Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391957535-I3MQLV09GHSTCKISO2YK/7.jpeg Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391958691-ONBC33IBQ1KC0CIZCKHA/8.jpeg Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391959839-ZU943JA7I8ZPHP6LFU7V/9.jpeg Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391961193-FOIVNHBC0D5BQHR2BOFT/10.jpeg Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games Revenue of key Realistic Sport games. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391963080-Z6UFFBLEP8WUETV1RHRL/11.png Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391964298-A28RLMHPP1BL0QI55NSL/12.jpeg Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games the evolution of 8 Ball Pool https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391965516-IM19I3QBHG6PDB1ZGQDH/13.jpeg Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391966870-VGGMYH9LKM0L8VGM7SRF/14.jpeg Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391968197-5Z2AIJVQF63AIBXMINB7/15.jpeg Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391969419-DFL8R1UVDHQA08D6Z6KW/17.jpeg Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391971079-JERZ0CHV8YPWP3IRW3ZF/16.jpeg Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391972481-BYHCQX5CXVSA65CCFC92/18.jpeg Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391973717-BHZF92DDS7C3D80NOGW6/19.jpeg Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391975017-8LDNWHVOVGBZRFW13YQS/Screenshot%2B2020-02-15%2Bat%2B15.56.53.png Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391976299-ETU7RPZAL896GQK4FMTE/20.png Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391977652-UJK911YAMDX4CJDXW86U/Screenshot%2B2020-02-15%2Bat%2B15.58.46.png Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391978872-TJFUBNYCBHPOZ6GP0CJJ/21.png Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391980082-UCK4H2ATZVCL4MD5WSX4/22.png Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391981260-7PDYQ72RID0EKO7ABZQC/23.png Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391982576-UCW4DP4OCEO67GWS5DGZ/24.png Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391983856-FRZNYA4W5REHY9XIMMFT/25.png Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391986158-6RLZ63ZPTCUE897S3WDO/1.png Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391987335-TNW4SE7NLNQ8W8O8HOVK/2.png Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391988495-TMH1Y8H3Z3BVK70NGXIK/3.png Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391989832-ZF6IMU8RS1QLXAZ2HDNW/4.png Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771391991056-Y29MLEK2WO89USWLBCZ1/5.png Media - 2020 Predictions #10: Playbook to reach the Top of Sports Games https://www.deconstructoroffun.com/blog/2020/2/3/2020-predictions-9-cards monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392028536-V9U4IQXBSP8C9KL4QR36/aa.jpg Media - 2020 Predictions #9: Newcomers Will Reimagine Card Battlers https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392030072-JO2662ASD81C96UGQAAG/Screenshot%2B2020-02-03%2Bat%2B12.09.21.png Media - 2020 Predictions #9: Newcomers Will Reimagine Card Battlers Card Battlers represent only a tiny portion of Strategy Games in the Western market. Keep in mind that we’ve excluded games that generate majority of the revenues from Asian markets. At the moment, Yu-Gi-Oh is not represented in the bubble. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392032087-VO3HY9SSP2XBVS91GI4O/Screenshot%2B2020-02-03%2Bat%2B12.06.44.png Media - 2020 Predictions #9: Newcomers Will Reimagine Card Battlers Both Yu-Gi-Oh and Hearthstone generate roughly the same revenues annually. You can see from the graph that Yu-Gi-Oh is already ahead of Hearthstone in the US. One wonders when Yu-Gi-Oh will enter China… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392033335-8PJMCFKI3H0EQEEAXCCL/Screenshot%2B2020-02-06%2Bat%2B21.05.28.png Media - 2020 Predictions #9: Newcomers Will Reimagine Card Battlers Since late 2018, Hearthstone’s revenue peaks from new content releases have been consecutively lower and lower with the latest auto-chess inspired update really underperforming. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392034715-6Y6T9EW9ZDZDATAHQPMJ/Screenshot%2B2020-02-03%2Bat%2B12.09.43.png Media - 2020 Predictions #9: Newcomers Will Reimagine Card Battlers https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392036188-XA50NXPFG0WGAVZWPQZI/Screenshot%2B2020-02-06%2Bat%2B21.16.32.png Media - 2020 Predictions #9: Newcomers Will Reimagine Card Battlers From sullygnome.com, daily average viewers for Hearthstone and MTG on Twitch. On most days, Hearthstone has two or three times the viewership of MTG. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392037794-1XUJ5G6579X7R4OOKACA/Screenshot%2B2020-02-03%2Bat%2B12.09.59.png Media - 2020 Predictions #9: Newcomers Will Reimagine Card Battlers https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392039276-3855ZP64VEG97XLCMTBX/Screenshot%2B2020-02-03%2Bat%2B12.10.07.png Media - 2020 Predictions #9: Newcomers Will Reimagine Card Battlers https://www.deconstructoroffun.com/blog/2020/2/3/2020-predictions-8-what-do-the-kardashians-and-casino-publishers-have-in-common-cash monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392048030-92NWY2WYJL6PT9C2STBW/2%2B-%2BAuthors%2B-%2B2.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392049562-9Y4PPICBFJP8CQQBW2NU/3%2B-%2BApp%2BAnnie%2BLogo.jpg Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392051096-6XYC8H0C92WTWA2RLKFO/4%2B-%2BCasino%2BBubbles.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392052228-1ZNN6GI0AQPH3ZRS3Y5O/5%2B-%2BCasino%2BDownloads.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392053417-9GCT318E95P73UN2FNJA/5%2B-%2BCasino%2BRevenues.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392054508-C8XF0YU05FJESNG0UVV7/7%2B-%2BPlaytika%2BSlots%2BPortfolio%2BDownloads.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! Playtika’s Slots portfolio downloads dropping… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392055643-6XLIZM5KAE3L9EE68W2W/8%2B-%2BPlaytika%2BSlots%2BPortfolio%2BUA.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! … likely due to turning down the UA pressure. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392057696-N5T120Y3K98OGARUNVZ9/9%2B-%2BNewzoo%2BCasino%2BReport.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! Newzoo’s casino report stating the average social casino gamer playing multiple franchises at the same time. Source: Competitive Insights into Social Casino Games, Newzoo Report https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392058884-QK4U2YN4MEKJXPBGVUL7/10%2B-%2BL%2526G%2BLiveops%2BInvestment.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! 2019 showcased a +20 percentage point increase to investment in live-ops events across top casino apps vs 2018. Source: Liquid & Grit Reports https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392060118-NTKC2IFYR0ZEWZORZN9T/11%2B-%2BCoin%2BMaster%2BCrossapp%2BAffinity.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! A cross-app affinity analysis indicating low overlap between Coin Master and traditional slots players. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392061268-1FCH1PFXJB0X6V9PC6P5/12%2B-%2BTop%2BCasino%2BPublishers.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! Playtika in the lead, followed by Aristocrat, Moon Active, Scientific Games and Zynga. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392062680-HQZNMMTM5VVC8OCU7B03/13%2B-%2BAcquisition%2BMap%2BCasino%2BPublishers.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! Acquisition maps of the Casino space split by key operating genre. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392065422-90VHI3QQ5UY4ML0SKJWS/14%2B-%2BAristocrat%2BSlate%2Band%2BSegment%2BRevenue.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! Aristocrat utilising Big Fish and Plarium to enter new genres, while doubling down on already existing Casino titles from Product Madness. Also, a Revenue by Strategic Segment graph showcasing a 41% contribution to overall revenues through their mobile gaming portfolio (“Digital”). Source 1: Aristocrat G2E 2019 Presentation Source 2: Aristocrat FY2019 Results https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392066660-2KW07HYNHP13LYWTA20O/15%2B-%2BSlots%2BDownload%2BTrends.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392067975-2PCR12XX5HY1GRLH3RHI/16%2B-%2BSlots%2BRevenue%2BTrends.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392069140-57C67U3LY3SA7BTOMUMG/17%2B-%2BSlots%2BMarket%2BShares.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! China based Funtrio gaining market share against Playtika. * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392070465-BAE4L8O7LJBL0T0JFHVT/18%2B-%2BPlaytika%2Bvs%2BFuntrio%2BDownloads.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! Funtrio’s slots portfolio has now crossed that of Playtika’s on a downloads volume basis. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392071625-OJ53HVG0SYQKWYPM6XV5/19%2B-%2BPlaytika%2Bvs%2BFuntrio%2BUA.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! Funtrio increasing their UA investment and thereby driving triple digit YoY growth! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392072759-JGAYK5YO0FZ36G027WPO/20%2B-%2BPoker%2BDownloads.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! The major downtrend in 2019 was primarily driven by softness from Blackjack 21, even though the game’s revenue trajectory has been good. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392073905-1QQUDD6UZEBG87EXFZ14/21%2B-%2BPoker%2BRevenues.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! * Ad revenues not included. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392075136-A59AS4VI3A4B8WSNVIYN/22%2B-%2BPoker%2BMarket%2BShares.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392076328-W99G4IXLNA950XY69TNZ/23%2B-%2BGoP3%2BCover.jpeg Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392078659-1E6B3HF4BWFSFODPF96V/24%2B-%2BPoker%2BGame%2BRevenues%2Band%2BGoP3%2BScreenshots.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! WSOP reigns, Zynga Poker falls, and Governor of Poker grows! And some screenshots from GoP3. * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392081154-RVTQXPLQR2PKOS4WUIKT/25%2B-%2BCard%2BGame%2BRevenues%2Band%2BSpades%2BRoyale%2BScreenshots.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! Spades Royale showing strong signs to become a card games leader! And some screenshots from the game. * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392082408-7I0WYIEL4203MRHUIKL8/26%2B-%2BBingo%2BDownloads.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392083527-XDGJ25E8AVVS337HLO8G/27%2B-%2BBingo%2BRevenues.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392084741-TU54QNR7TQ2Z6B2M5UQU/28%2B-%2BBingo%2BMarket%2BShares.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392085881-ZDFP035BZYE5XNB403HK/29%2B-%2BBingo%2BEvent%2BInvestment.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! Bingo Blitz invested heavily in collection, competition, mini-game, and quest events in 2019. Source: Liquid & Grit Reports https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392087731-HRBH9TFR1WE4XJDIXVPF/30%2B-%2BBingo%2BBlitz%2B1.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! Euro Bites https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392089849-US2SEJOKBUH1PKVAHW4I/31%2B-%2BBingo%2BBlitz%2B2.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! Liberty N’ Roll https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392091780-GI362VFFKQFCLJY2I4AP/32%2B-%2BBingo%2BBlitz%2B3.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! Pick-A-Diamond https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392093127-O2FJ39NAN42YPMNDQXW6/33%2B-%2BBingo%2BExpansion%2BReleases.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! Bingo Blitz’ expansion releases over 2019. Source: Liquid & Grit Reports https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392094347-TI9WI4PVBCFT30C4CFMA/34%2B-%2BBingo%2BGame%2BRevenues.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! Bingo Scapes on its way to beating out the old timers! * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392096046-PEDJ4V5GEPQM6UZ0CNRF/35%2B-%2BBingo%2BBlitz%2BClubs.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! Bingo Scapes Clubs with a striking resemblance to Supercell’s league tiers across their titles. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392099508-Z6CJN48P3BOVXTWQ2JAC/36%2B-%2BTownship%2BSaga.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! Township by Playrix https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392101374-Q8JD14J800FSI98PB791/image-asset.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! Bingo Scapes https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392103152-KTP9ETTLKI5TF18EOT66/image-asset.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! Bingo Scapes’ battle pass feature. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392104340-4X4YYWNNG1VEZUNCH929/39%2B-%2BCasual%2BCasino%2BDownloads.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392105479-OOR2KJ5HBFL8RFUSU2RX/40%2B-%2BCasual%2BCasino%2BRevenues.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392106624-SHGAJH7QR0NKTLWS9WCD/41%2B-%2BCasual%2BCasino%2BMarket%2BShares.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! Coin Master absolutely dominating Casual Casino. *Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392108310-EGGC46N32LQYXYWZEO75/42%2B-%2BPiggy%2BGo%2BMashup.png Media - 2020 Predictions #8: What do the Kardashians and Casino Publishers Have in Common… CA$H! What do you get when Coin Master meets Board Kings? https://www.deconstructoroffun.com/blog/2020/1/28/2020-predictions-7-auto-chess monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392116917-HJKM4FJ7GK9JZM5GZ9HG/Giovanni%2Bprofile%2Bphoto.jpeg Media - 2020 Predictions #7: Why Auto-Chess Games can't Monetize - and How to Fix That https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392118119-V8PSJB5S2T0CIZXRURSF/aa.jpg Media - 2020 Predictions #7: Why Auto-Chess Games can't Monetize - and How to Fix That https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392119675-KASMEU49T8ZJGQPXVLWE/Screenshot%2B2020-01-29%2Bat%2B11.23.27.png Media - 2020 Predictions #7: Why Auto-Chess Games can't Monetize - and How to Fix That In our taxanomy, Auto-Chess games don’t yet have their own bubble. They’re bundled under other Card Battlers, such as good ol’ Hearthstone, which has an Auto-Chess mode in it. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392120872-HA8ZGUCO8QC5WUM4KBDG/Screenshot%2B2020-01-28%2Bat%2B11.27.31.png Media - 2020 Predictions #7: Why Auto-Chess Games can't Monetize - and How to Fix That Top 10 Games by Total Hours Watched on Twitch – last 180 days (source: www.sullygnome.com) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392122140-DZIZ7T562UYV95T7FN1X/Screenshot%252B2020-01-28%252Bat%252B11.27.41.jpg Media - 2020 Predictions #7: Why Auto-Chess Games can't Monetize - and How to Fix That Auto Chess Core Loop: Recruitment Phase and Combat Phase https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392124529-NV9DMV8TR5DE2W17RIYK/Screenshot%2B2020-01-28%2Bat%2B11.27.47.png Media - 2020 Predictions #7: Why Auto-Chess Games can't Monetize - and How to Fix That Hearthstone Battlegrounds: the “Recruitment Phase” (left) and the “Combat Phase” (right) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392125730-F1NIC8M2ZM6EVQPHR0V8/loot.jpg Media - 2020 Predictions #7: Why Auto-Chess Games can't Monetize - and How to Fix That https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392128313-DP37JBHO02NPOKFMFE8I/Screenshot%2B2020-01-28%2Bat%2B11.27.59.png Media - 2020 Predictions #7: Why Auto-Chess Games can't Monetize - and How to Fix That https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392129565-W3BCY5SI5AIZJ0LCMQQ0/Screenshot%2B2020-01-28%2Bat%2B11.28.05.png Media - 2020 Predictions #7: Why Auto-Chess Games can't Monetize - and How to Fix That Teamfight Tactics Total Hours Watched on Twitch (source: www.sullygnome.com) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392130751-UFFFYJS6DYCP4A32GKKM/path.jpg Media - 2020 Predictions #7: Why Auto-Chess Games can't Monetize - and How to Fix That https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392132119-8FD6S6C6TUE7UO6NPSHW/Screenshot%2B2020-01-14%2Bat%2B14.52.33.png Media - 2020 Predictions #7: Why Auto-Chess Games can't Monetize - and How to Fix That If you enjoy the depth of the analysis we present, please sign up for Mobile Market Monthly - a product by the folks behind Deconstructor of Fun & MobileDevMemo. We’re signing a handful of pilot customers now. https://www.deconstructoroffun.com/blog/2020-6-three-user-acquisition-trends-studios-will-have-to-ace monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392140671-MHW4MLCC5ZZ9DA5CESJI/1%2B-%2BEric%2BSeufert.jpeg Media - 2020 Predictions #6: Three User Acquisition Trends Studios Will Have to Ace https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392141805-977D9SQ1B2USR4E2OJGO/4%2B-%2BApp%2BAnnie%2BLogo.jpg Media - 2020 Predictions #6: Three User Acquisition Trends Studios Will Have to Ace https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392143123-O1296U15DYTM9OFVDD37/3%2B-%2BIronsource%2BLogo.png Media - 2020 Predictions #6: Three User Acquisition Trends Studios Will Have to Ace https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392144281-VKWT6XHCO2R2MBHEPUMD/commercial_progression_freemium_mobile.png Media - 2020 Predictions #6: Three User Acquisition Trends Studios Will Have to Ace https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392145536-IKGU4MCCC1XQBBGQ6QHM/audience_targeting_iceburg.png Media - 2020 Predictions #6: Three User Acquisition Trends Studios Will Have to Ace https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392147058-NOKVE6AOXH7D9FCKEZ84/mobile_user_acquisition_marketing_models.png Media - 2020 Predictions #6: Three User Acquisition Trends Studios Will Have to Ace https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392148325-5WJTJ8NBEY7N0LT501N3/googlefacebook_digital_marketing_share.png Media - 2020 Predictions #6: Three User Acquisition Trends Studios Will Have to Ace https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392149530-N3MZ5RF0SRJX8TVT4VKS/new_advertising_paradigm.png Media - 2020 Predictions #6: Three User Acquisition Trends Studios Will Have to Ace https://www.deconstructoroffun.com/blog/2020/1/9/2020-predictions-strategy monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392155787-ZDQNTWNENE5C94ODJADG/Screenshot%2B2020-01-23%2Bat%2B16.44.54.png Media - 2020 Predictions #5: The Clash of Ice and Phasers This analysis is written by Buğrahan Göker and Michail Katkoff https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392157313-QYI2DOH4N89DT64UEB13/Screenshot%2B2020-01-23%2Bat%2B9.21.16.png Media - 2020 Predictions #5: The Clash of Ice and Phasers Strategy games are by far the most top grossing genre on mobile beating the second largest genre, Puzzle Games, by nearly $1Bn. In this analysis we will focus on 4X and Strategy RPG https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392158976-YUF9G4MNUJTTWVG3LTKI/Screenshot%2B2020-01-23%2Bat%2B9.22.43.png Media - 2020 Predictions #5: The Clash of Ice and Phasers https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392160756-78FIORZTHJGRZ624UDW5/Game-of-War.png Media - 2020 Predictions #5: The Clash of Ice and Phasers https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392162124-KJMNFFJN6JM6ADMAFHZ6/Screenshot%2B2020-01-23%2Bat%2B9.36.36.png Media - 2020 Predictions #5: The Clash of Ice and Phasers Last year we predicted, that there’s a massive opportunity to be seized in the 4X sub-genre. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392163764-F8WILPPUFZ7727U0NY9U/Screenshot%2B2020-01-23%2Bat%2B9.49.03.png Media - 2020 Predictions #5: The Clash of Ice and Phasers The graphs above paint a very interesting picture. New 4X games scale up to the top of the sub-genre reaching multi-hundred million run-rate without heavily cannibalising existing top games. All top five games are also diversified for different audiences, ranging from realistic mafia themes to stylised fantasy themes. But there’s still one common element for all top five games - Made in China. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392165618-2KDCV97OVOM65VTOB89F/Screenshot%2B2020-01-23%2Bat%2B10.06.15.png Media - 2020 Predictions #5: The Clash of Ice and Phasers Rise of Kingdoms is one of the first mobile games to implement an in-game Event Calendar, helping players keep track of ongoing and upcoming game events. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392167847-J9CQW617114HM16663JP/Screenshot%2B2020-01-23%2Bat%2B10.22.00.png Media - 2020 Predictions #5: The Clash of Ice and Phasers https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392169181-PAQSD5FPRG9HXJ1UJHBF/Screenshot%2B2020-01-23%2Bat%2B10.13.24.png Media - 2020 Predictions #5: The Clash of Ice and Phasers Rise of Kingdoms is the top grossing 4X games in the market just little over a year from launch. Lords Mobile lost its leading position, but the fall from grace had it simply drop from #1 to #2. This speaks volumes of how healthy the sub-genre is. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392171101-UWWYV7SC724MC9QUY3NM/Screenshot%2B2020-01-23%2Bat%2B10.26.46.png Media - 2020 Predictions #5: The Clash of Ice and Phasers Rise of Kingdoms puts national heroes at the forefront taking a page from classic PC real-time strategy games. This allows the game to increase its marketability. And any reduction in CPI is a big win in the 4X market, where the user acquisition costs per player are counted in tens of dollars. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392172531-39Q6G3BUAO7BUJOYEI92/Screenshot%2B2020-01-23%2Bat%2B14.38.17.png Media - 2020 Predictions #5: The Clash of Ice and Phasers Unlike most of the sub-genres on mobile, 4X is one of the least concentrated. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392173721-E0ARN5JC5FT24PC675NY/Screenshot%2B2020-01-23%2Bat%2B14.42.11.png Media - 2020 Predictions #5: The Clash of Ice and Phasers Star Trek (+1509%), Rise of Kingdoms (+582%) and Last Shelter (+309%) have grown the most during 2019 largely also because they were launched in 2018. The only three games that saw their YoY revenue decline in top 10 are Final Fantasy (-49%), Clash of Kings (-33%) and Lords Mobile (-10%). All three also saw decline in new users as did Guns of Glory. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392175040-XIKBQ28I3MLD9BYGBLY3/Screenshot%2B2020-02-07%2Bat%2B16.53.54.png Media - 2020 Predictions #5: The Clash of Ice and Phasers *edit: Star Trek is still trailing behind Game of Thrones published by Warner. This makes Star Trek the second most successful Western 4X game just inches away from Machine Zone’s Final Fantasy. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392177896-LWLAX6X7HM8W8N36T0KI/Screenshot%2B2020-01-23%2Bat%2B15.09.38.png Media - 2020 Predictions #5: The Clash of Ice and Phasers FunPlus is clearly the biggest 4X publisher that beats the competition with a portfolio approach instead of focusing on a single hit title. Even though they do have two titles in the top 5. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392179505-NMFKLU8SPPTJDNYEY7CT/Screenshot%2B2020-01-23%2Bat%2B15.04.19.png Media - 2020 Predictions #5: The Clash of Ice and Phasers https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392180685-ZIAU67UDZ55KLLCB93BW/Screenshot%252B2020-01-23%252Bat%252B16.03.36.jpg Media - 2020 Predictions #5: The Clash of Ice and Phasers Quality of execution as well as the pull that the IP has for target audience matters a lot. But the depth of the war chest also play a significant role as scaling a 4X game is very expensive due to extremely high CPIs. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392183818-0OQZW1ANUDW8F5VWTHXC/Screenshot%2B2020-01-23%2Bat%2B16.30.42.png Media - 2020 Predictions #5: The Clash of Ice and Phasers Strategy RPGs are full of difficult dilemmas and difficult choices. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392185139-WEP79ZLCGRY551SFPAYH/Screenshot%2B2020-01-23%2Bat%2B16.33.06.png Media - 2020 Predictions #5: The Clash of Ice and Phasers Strategy RPG genre has doubled in a year. We expect the growth to continue at a double digit pace driven by theme innovations first, followed by improvements in accessibility in 2021. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392188589-FXXS6JBIT7LT32BHZVBM/Screenshot%2B2020-01-23%2Bat%2B16.28.42.png Media - 2020 Predictions #5: The Clash of Ice and Phasers Making babies is important. Also in Strategy RPG games. https://www.deconstructoroffun.com/blog/2020/1/18/2020-predictions-4-who-will-reap-the-rewards-as-fortnite-declines monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392199220-IOPTEUUM0Q0CQTIUICCC/1%2B-%2BAuthors.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392200773-1H9PK95GAKW5HTUY9KWQ/Screenshot%2B2020-01-18%2Bat%2B16.47.31.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? While Shooters in the Western markets generate only 18% of all Mid-core revenues, they also boast a very healthy 22% year-over-year growth rate at a very conservative growth of downloads. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392201982-TH23AKC0R8U0YH5ZVPQS/Screenshot%2B2020-01-18%2Bat%2B16.48.41.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392203262-F1202CZY9939MT5SIGLI/Screenshot%2B2020-01-18%2Bat%2B16.49.53.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392204458-0VUPWP50M0MPRJH04RT5/Screenshot%2B2020-01-18%2Bat%2B16.50.05.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392205771-AEFKVCMMFCZ1X2BBMQ0J/Screenshot%2B2020-01-19%2Bat%2B9.04.28.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392206925-HIA542VCZZT6UN7ND5RK/Screenshot%2B2020-01-18%2Bat%2B16.54.21.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392208268-RIL2ZU93BEMSK3NV8C6G/Screenshot%2B2020-01-22%2Bat%2B20.08.20.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392209690-2BSWK2EAKW6HQQC4U1F7/Screenshot%2B2020-01-22%2Bat%2B8.18.56.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392211353-WHKXPW4MIXO03CA6Z7AB/Screenshot%2B2020-01-22%2Bat%2B11.21.04.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392213384-0JSZ9D19EJVN47Q0TA0I/Screenshot%2B2020-01-18%2Bat%2B17.01.42.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? PUBG’s Season 8 was a true step up in monetisation. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392214533-73U1NVDU3D9GANCPEZN7/Screenshot%2B2020-01-22%2Bat%2B11.59.31.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392215889-0A6UJ0J4QO9T4SN0UF93/Screenshot%2B2020-01-22%2Bat%2B20.10.00.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392217122-LZOLMLXLF71PVIOKF40L/Screenshot%2B2020-01-22%2Bat%2B6.33.56.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392218522-81GJIC2K225ZJLEJ28BI/Screenshot%2B2020-01-22%2Bat%2B11.31.05.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392220615-KBXRAC5BYMT3PH9I5DYM/Screenshot%2B2020-01-19%2Bat%2B9.10.30.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? Load-out view is the key monetization driver and enabler in both Battle Royale and PvP Shooter sub-genres https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392221796-K6KZV81QU0AZGHVF7SR1/Screenshot%2B2020-01-22%2Bat%2B14.21.00.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392223173-0J1RVOETLD6XC1DBAQ2F/Screenshot%2B2020-01-22%2Bat%2B20.11.28.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392224384-HJQCS5Q8D2T3A601UDSU/Screenshot%2B2020-01-22%2Bat%2B6.36.19.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392227973-SHKZBC3DE99QNNX85IU0/Screenshot%2B2020-01-19%2Bat%2B9.29.55.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392229206-Q8FEPE0JVXXKGG2WY2AY/2%2B-%2BSniper%2BMarket%2BComp.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? Snipers is the smallest of all Shooter sub-genres on an IAP revenue basis. * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392230627-CPLASKR2E0C25F0RR1XP/3%2B-%2BSniper%2BDownload%2BTrends.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392231837-HF7V5FLPCR7QZ58KPZKN/4%2B-%2BSniper%2BRevenue%2BTrends.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392233113-V0V0BEFXON2UU8DID5ME/5%2B-%2BSniper%2BMarket%2BShare.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? Sniper 3D and Sniper Arena have been long time dominators of this market. * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392234307-4I25QA4N11FN6I9TDOUP/6%252B-%252BSniper%252BStrike%252Bvs%252BSniper%252B3D%252BRPI.jpg Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? Sniper Strike’s upgraded visuals, F2P systems and live op strategies contributing to a much healthier RPI curve compared to the dated Sniper 3D. * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392235900-RFMQ2UZX2SUPDZULCFRA/7%2B-%2BSniper%2BStrike%2BScreenshot.jpeg Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? A screenshot from Sniper Strike’s gameplay. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392237266-0W45VYSM23PBAUFSR12I/8%2B-%2BDeer%2BHunter%2BReleases.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? Various Deer Hunter releases in the past 5 years with some amount of release cyclicality. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392240871-U63PBVY4V4B8IQBFH4LS/Screenshot%2B2020-01-22%2Bat%2B10.31.04.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? In addition to Call of Duty Mobile, some of the most prominent releases last year were these four games. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392242428-M7YDY16MOSZN7E3J5S7E/Screenshot%2B2020-01-22%2Bat%2B20.12.14.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392244422-HL03PAFYJKP8ERWM05IK/Screenshot%2B2020-01-22%2Bat%2B12.19.15.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? Screenshot from Zooba. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392246511-OI0YLZ70CFWGQHBSL32W/Screenshot%2B2020-01-19%2Bat%2B9.43.04.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392249358-FOJEK4JJQNHP59T0JXC9/Screenshot%2B2020-01-19%2Bat%2B9.43.58.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392250578-5XI5CCAEOWN77PTS3LXO/Screenshot%2B2020-01-19%2Bat%2B9.46.33.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392251734-140OSZCOOIQ7GWDKYLL8/Screenshot%2B2020-01-19%2Bat%2B9.50.14.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392253837-GLXOTTJM1CQG9K4LDTLG/Screenshot%2B2020-01-19%2Bat%2B9.51.08.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392255064-OO0XCW1MSW1VPX11MJ9G/Screenshot%2B2020-01-22%2Bat%2B10.19.16.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? Brawl Stars started from a very high position in the beginning of 2019 but since has been steadily declining. What has slowed down the decline are introductions of new brawlers. All other updates, such as skins and new levels, seem to have had only minor impact on the monthly revenues. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392256139-BCV7UTS7FT4X3AFIK2HV/Screenshot%2B2020-01-19%2Bat%2B9.58.04.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392257466-HXOSIKNB35MI34W2I0ZP/Screenshot%2B2020-01-22%2Bat%2B20.04.20.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392258785-1S8XJLFAEGR2QTMPXYN4/Screenshot%2B2020-01-19%2Bat%2B10.00.22.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392259976-7VMEUCWSI2FK1H2EZ4IW/Screenshot%2B2020-01-19%2Bat%2B10.00.44.png Media - 2020 Predictions #4: Who Will Reap the Rewards as Fortnite Declines? https://www.deconstructoroffun.com/blog/2020/1/8/rpgs-in-2020 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392271565-0H3HDHGNA6L0NWEXIG5U/Screenshot%2B2020-01-08%2Bat%2B16.08.34.png Media - 2020 Predictions #3: How to Get That RPG Loot mid-core 2019 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392272953-W1J0U43WA9W83SCKL5X4/Screenshot%2B2019-12-21%2Bat%2B5.40.01.png Media - 2020 Predictions #3: How to Get That RPG Loot https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392274543-XOZV49Q248ZZXEK3OJPZ/RPG%2Brevenue%2B%2526%2Binstalls.png Media - 2020 Predictions #3: How to Get That RPG Loot https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392276499-1OLQP77M33CFMGL0BZLM/Screenshot%2B2020-01-08%2Bat%2B17.11.08.png Media - 2020 Predictions #3: How to Get That RPG Loot There’s no ‘right way’ to succeed in the RPG genre. Hero Wars and RAID are two games in the same sub-genre, launched roughly at the same time and performing pretty much similarly. Yet on they look totally different and have a massive difference in production values. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392277763-ANPQD6SXBLVBDQUNI3ZJ/RAID%252B%25252B%252BHW.jpg Media - 2020 Predictions #3: How to Get That RPG Loot Both, RAID and Hero Wars have scaled extremely quickly at the same time reaching $16M a month run-rate at the time of writing this analysis. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392279342-THOEB32GKCNJ9392PPE6/IP%2BRPGs.png Media - 2020 Predictions #3: How to Get That RPG Loot Marvel vs. Star Wars vs. Disney vs. Looney Tunes https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392281286-NSXR9JA093RJ70A7Y0SS/different%2Bways%2Bto%2Bsucceed.png Media - 2020 Predictions #3: How to Get That RPG Loot From 2D to 3D, from IP to no IP, from core gameplay innovation to no core gameplay at all. There are multiple ways to reach the top of an RPG genre, as long as you follow the three principles - and execute flawlessly. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392282981-5XSR36H4L216G2FHKYBL/afk.jpg Media - 2020 Predictions #3: How to Get That RPG Loot AFK Arena, together with Idle Heroes, has been leading the charge of the emerging Idle RPG sub-genre. This sub-genre can be described as RPG games for those who have played RPGs before and are simply tired of watching their teams auto-battle dungeons several minutes on-end. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392284138-6XF3SLS5JI26I73EWMHL/teamRPGs.jpg Media - 2020 Predictions #3: How to Get That RPG Loot Top 5 Team RPGs in the Western markets. While Summoners Wars has declined to a half of its peak, the game is still monetising as well as other top rivals in the sub-genre. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392285313-Y6591GHBWOOLSGUZHWS2/idleRPG.jpg Media - 2020 Predictions #3: How to Get That RPG Loot The rise of idle RPG games during last 24 months. While the growth rate of the individual games is declining, we predict new Idle RPGs to drive overall sub-genre growth. Whats interesting to notice is that in terms of revenue, Idle RPGs are on par with the best of Team RPGs. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392286781-2SNFP2OA81BXANO16UTA/puzzlerpg.png Media - 2020 Predictions #3: How to Get That RPG Loot Small Giant’s Empires & Puzzles has seen amazing growth. But lack of new entrants and slowing pace of growth of the key titles indicate saturation of the sub-genre. At least saturation with the Empires & Puzzles look-a-likes. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392288213-5TWJV8EWW4TLDQEHWUVE/puzzle%252Brpg.jpg Media - 2020 Predictions #3: How to Get That RPG Loot Empires & Puzzles is in a league of its own with revenues constantly reaching $25M and more a month. But while Empires & Puzzles has peaks, Best Fiends is still, five years post launch, inching its way to the top. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392289304-D3GPIYCMZGVCJWZ3V9MG/diablo.jpg Media - 2020 Predictions #3: How to Get That RPG Loot https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392290542-I246KEA2T2WKOZ3GGQ24/action%252BRPG.jpg Media - 2020 Predictions #3: How to Get That RPG Loot These are the two top Action RPG games in the West. Marvel is declining with giant spikes reaching up to $15M a month during movie launch campaigns. Not too of an inviting market with a sizeable graveyard of high-quality games. This is also the market that Diablo Immortal is about to enter. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392291883-UFVOAHZZUICUJHG7EINE/MARVEL-Realm-of-Champions.jpg Media - 2020 Predictions #3: How to Get That RPG Loot Marvel Realm of Champions is the game from the studio that brought us Marvel Contest of Champions. Same IP. Same Studio. More depth. Better graphics. Sounds like a winning formula. https://www.deconstructoroffun.com/blog/2020-2-what-happens-when-the-hypercasual-party-ends monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392303519-RILOC4J75U1UAAXDHX4L/2%2B-%2BAuthors.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392304688-QLXS26D5C14IWYLQDFAS/4%252B-%252BApp%252BAnnie%252BLogo.jpg Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392306258-8K2XUQEF2CZDBD3BYTUX/3%2B-%2BIronsource%2BLogo.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392307706-EVMPKQ4UHHLXVQ8JVVKW/5%2B-%2BCasual%2BMarket.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392308904-ML51OHPY5WD5N20EMUC1/6%2B-%2BArcade%2BMarket.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392310033-7Q528DV3EEKG2WC8N8GO/7%2B-%2BArcade%2BDownload%2BTrends.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392311224-HP520AKXJWYQX4CICCEE/image-asset.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392312315-XVRZNBH1RZSTQ0514KXM/9%2B-%2BHypercasual%2BDownload%2BTrends.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? Rapid deceleration of YoY growth rates signals systemic concerns for Hypercasual. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392313633-WGDMZER2OSCFL14S3YQD/10%2B-%2BHypercasual%2BTrend%2B2.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? The number of Hypercasual titles in the Top 100 download charts, and more specifically the Top 25, has never been higher. This is the major driver for the huge Q2 2019 downloads market size spike. Source: Four Reasons Why the Hypercasual Gold Rush is Coming to an End https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392314766-80HBSP1WYWOJNT08361M/11%2B-%2BHypercasual%2BTrend%2B3.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? Voodoo’s short-lived reign at the top stands testament to Hypercasual also being hyper-competitive. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392316370-2O0VD4LAI3GM46TP6Q3C/12%2B-%2BHypercasual%2BTrend%2B4-1.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392317596-JA5HEUFLA7ZEOXXZQ1LR/12%2B-%2BHypercasual%2BTrend%2B4-2.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? While Tap (23%) and Steer (20%) were 2019’s biggest gainers, Swipe/Drag (15%) started gaining more traction towards Q4 2019. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392318743-ABC1RIIT4X1RHS46NXBC/12%2B-%2BHypercasual%2BTrend%2B4-3.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? Swipe/Drag shows the highest YoY growth rate and lowest number of competing titles. A blue ocean? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392319926-6KQ61TCYMUFN3JWKLM8C/15%2B-%2BHypercasual%2BTrend%2B5.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? Hypercasual IPMs have started to flatten towards the end of 2019. Source: ironSource Gamefest 2019 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392321065-A9Q1AJM2RS944J4B3LP5/16%2B-%2BHypercasual%2BTrend%2B6.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? The Hypercasual’s IAP YoY growth rate trend actually started increasing over 2019. * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392324342-8J8N3VEBT42909SJ8GEH/Archero%2BHybridcasual.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392325612-SABVXOZAQBZZV4787Q4T/17%2B-%2BColoring%2BGames%2BMarket%2BShare.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? “Color by Number” leading the pack, followed closely by Playgendary’s “Polysphere”. * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392326698-VQDYRZ9ZN84XBKKMU6XW/18%2B-%2BColoring%2BGames%2BRevenue%2BTrends.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? A declining absolute IAP revenue trend from the start of 2019 is unmistakable. * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392327867-DAT7TKGW4O8DY5OJ4B9A/19%2B-%2BColoring%2BGames%2BSubscription%2BImpact.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? CGs IAP revenue decline lining up well with Apple’s subscription management changes in February 2019. * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392328951-QGHO4KWZ14WQM9JBAASI/20%2B-%2BIdlers%2BRevenue.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? The three revenue categories of Idlers can clearly be seen in the above graph. * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392330166-O23QD3LKHSRKT5ETS15M/21%2B-%2BIdlers%2BDownload%2BTrend.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392331388-374TXGYBE4MHL9VRV57T/22%2B-%2BIdlers%2BRevenue%2BTrend.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392332936-6PHZ5T8WUV1ICKMP175H/23%2B-%2BKolibri%2BPortfolio%2BRevenue.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? Unfortunately, Kolibri was not able to replicate Idle Miner Tycoon’s success with Idle Factory Tycoon. * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392334101-NY8PXY9JJ295Z1H0F95J/24%2B-%2BIdlers%2BMarket%2BShare.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? Kolibri continues it's reign, East Side sustains, Digital Things grows. Can Habby be the underdog? * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392335390-DINWWM8LH9QVK0TLUUO0/25%2B-%2BPenguin%2BIsle%2BTop%2B10%2BRevenue%2BCountries.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? Top 10 download countries for Penguin Isle showcasing a good spread across the East and West. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392338447-EX53CX5ZXKIPX8RVNTXC/26%2B-%2BPenguin%2BIsle%2BAds.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? Examples of Penguin Isle’s hypercasual-esque ads. Source: Facebook Ads Library https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392339640-BAATBRR09RTSEVTKT057/27%2B-%2BPlatformers%2BDownload%2BTrend.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392340804-2Q17IG35K28LNB3RI312/28%2B-%2BPlatformers%2BRevenue%2BTrend.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392341973-JFJAKV7MY2INTZILMQJY/29%2B-%2BSYBO%2BPortfolio%2BRevenue.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? SYBO’s portfolio revenues have massively dropped over 2019 with YoY IAP revenue growth rates plateauing between -30-40% between Q2-Q3 2019. * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392343172-4ERV4I19UA536JOUMMBI/30%2B-%2BPlatformers%2BDownload%2BMarket%2BShare.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? The forefathers SYBO, Outfit7 and Imangi continue their dominance. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392344425-2CPHX57H1V47A4KYRLWP/31%2B-%2BPlatformers%2BRevenue%2BMarket%2BShare.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? Success of new entrants in the genre was quite limited. Notable new releases include Outfit7's new Talking Tom runner, indie favorite Sky: Children of the Light and ONESOFT’s awkwardly familiar jumping brothers Bob and Bino. * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392345568-JAKFGP5JP0TN6J0L60GN/32%2B-%2BShmups%2BDownloads%2BTrend.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392346748-BEKF1OISX5DSI4QLRQ97/34%2B-%2BShmups%2BRevenue%2BTrend.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392347879-VCHC22IH1K5LZJSRM2HN/33%2B-%2BShmups%2BMarket%2BShare.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? Archero shooting an arrow straight through the heart of this market share graph! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392349029-I5H6JH6GLGFDW8QZXCEX/35%2B-%2BOther%2BArcade%2BDownloads%2BTrend.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392350216-CHK04WUDS4H9H1Q30X0O/36%2B-%2BOther%2BArcade%2BRevenue%2BTrend.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392351465-WXH1KIWVU632YAT5WGCW/37%2B-%2BOther%2BArcade%2BMarket%2BShare.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? Jelly Button leading the pack, while Playgendary sustains and Forever9 slowly grows. * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392352638-BVMJOBA480TWXSAP0JAQ/38%2B-%2BPlaygendary%2BPortfolio%2Bby%2BSub-genre.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? * Includes both soft-launch and global launch titles https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392353876-6RK3CI0P5WVCVG0O8T7K/39%2B-%2BPlaygendary%2BPortfolio%2BRevenue.png Media - 2020 Predictions #2: What Happens When the Hypercasual Party Ends? Playgendary’s IAP revenues have taken a massive beating over 2019 with YoY revenue growth rate dipping to -23% by Q4 2019. * Ad revenues not included https://www.deconstructoroffun.com/blog/2020/1/13/2020-predictions-1-theres-a-new-king-in-town monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392361320-XG0GTU4Y2GNX7UWAI143/Screenshot%252B2020-01-14%252Bat%252B15.12.05.jpg Media - 2020 Predictions #1: Prepare to Crown the New King of Puzzle Games This analysis is written by Miikka Ahonen, Niek Tuerlings and yours truly. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392362586-NUDV1NVGZ615JS3WADIQ/Screenshot%2B2020-01-14%2Bat%2B14.57.04.png Media - 2020 Predictions #1: Prepare to Crown the New King of Puzzle Games ❤️ App Annie for unrivalled data support https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392364147-HO2H4EXKNNXGJ78TTL2J/5%2B-%2BCasual%2BMarket.png Media - 2020 Predictions #1: Prepare to Crown the New King of Puzzle Games Western casual games category broken down into genres and sub-genres. Ad-revenues excluded, except within Idle and Hypercasual sub-genres. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392367443-50YO30OYFA9KPRHY1SST/Casual%2BPuzzle%2Bcategory%2Bbubble%2B.png Media - 2020 Predictions #1: Prepare to Crown the New King of Puzzle Games Match & Decorate grew the most in terms of overall revenue. Other Match games grew the most when looking only at the growth percentage. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392368911-K80TGWFAJ7OJZHFBR14Z/Screenshot%2B2020-02-06%2Bat%2B21.49.50.png Media - 2020 Predictions #1: Prepare to Crown the New King of Puzzle Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392370283-ZQDS6IX6AXGF6XQHZGBU/Screenshot%2B2020-02-06%2Bat%2B22.04.08.png Media - 2020 Predictions #1: Prepare to Crown the New King of Puzzle Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392372747-04TD5RADB8RAQSIZ9EZN/Screenshot%2B2020-01-14%2Bat%2B10.44.16.png Media - 2020 Predictions #1: Prepare to Crown the New King of Puzzle Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392374981-SUJ5TXZ1CLNH67FGEG0N/Screenshot%2B2020-01-14%2Bat%2B10.48.44.png Media - 2020 Predictions #1: Prepare to Crown the New King of Puzzle Games Both Firecraft Studios and Playrix borrowed freely from each other whether it came to core gameplay, theme, art style, store creatives, icons or video creatives. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392376186-16YVJE3G27QSM3J6DUXN/Screenshot%252B2020-01-14%252Bat%252B10.53.27.jpg Media - 2020 Predictions #1: Prepare to Crown the New King of Puzzle Games The pink graph shows Matchington Mansion starting to scale in early 2018 followed quickly by the scaling up of both Homescapes (purple) and Gardenscapes (blue). In late 2019 Matchington Mansion starts to decline rapidly, which may indicate that the battle between Playrix and AppLovin is over on this front. Though with the acquisition of Belka and PeopleFun we believe that the war between the two has only started. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392378351-Z63BFUXB8HGSTDL4QRJN/Screenshot%2B2020-01-14%2Bat%2B11.24.29.png Media - 2020 Predictions #1: Prepare to Crown the New King of Puzzle Games Rovio’s Angry Birds Dream Blast was a great fresh take combining tile blasting and physical puzzle. Huuuge entered Match-3 with a very interesting Traffic Puzzle that looks to be scaling nicely. Nintendo’s Dr. Mario World was a fresh take but just like most of the publisher’s games on mobile, it sadly tanked. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392379880-NW8LFKHC57U6B9RHL75B/Screenshot%2B2020-01-14%2Bat%2B14.01.20.png Media - 2020 Predictions #1: Prepare to Crown the New King of Puzzle Games During the last couple of years, Gram Games has been busy merging. It was just a matter of time before they found a re-skin that would scale. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392381208-ENWBUD6600OH4TI50R4J/Screenshot%252B2020-01-14%252Bat%252B14.14.05.jpg Media - 2020 Predictions #1: Prepare to Crown the New King of Puzzle Games After the release of Merge Magic, the combination of the two games makes little more than Merge Magic at its peak. This may mean that Merge Magic is cannibalizing Merge Dragons, or it may be that Gram has scaled down UA spending on Merge Dragons and is running a more profitable combo. Only Zynga/Gram knows, but the scaling down of Merge Magic installs is a hint… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392383365-EJWBQKZLNTS8D5VFGB6V/Screenshot%2B2020-01-14%2Bat%2B14.20.48.png Media - 2020 Predictions #1: Prepare to Crown the New King of Puzzle Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392384550-JVWLMVTNBBPFKG51ZU1U/Screenshot%2B2020-01-16%2Bat%2B17.15.30.png Media - 2020 Predictions #1: Prepare to Crown the New King of Puzzle Games Top 6 Hidden Object games. The growth of Hidden Hotel indicated that there’s room in the sub-genre. The rapid decline of revenues initiated by the scaling down of user acquisitions questions this notion. We’ll get confirmation based on how Playrix’ Mano Matters fairs. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392385729-JMI4SLSJSAFH9PSYQHRA/Solitaire-Grand-Harvest.jpg Media - 2020 Predictions #1: Prepare to Crown the New King of Puzzle Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392386895-LJ0QL1T87AWQQYV21EFZ/Screenshot%252B2020-01-14%252Bat%252B14.26.37.jpg Media - 2020 Predictions #1: Prepare to Crown the New King of Puzzle Games The growth curve of Solitaire Grand Harvest is simply a work of art. The game is currently at around $7M a month run-rate with no stop in sight. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392388223-XIIUBUZZ09KOIE5HIZNC/Screenshot%2B2020-01-14%2Bat%2B15.05.16.png Media - 2020 Predictions #1: Prepare to Crown the New King of Puzzle Games Puzzle Games genre generates close to 60% of all IAPs in casual games. https://www.deconstructoroffun.com/blog/four-reasons-why-the-hypercasual-gold-rush-is-coming-to-an-end monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392396936-DDJUAGCW4I2MEJXLMS2G/Screenshot%2B2019-12-08%2Bat%2B16.35.18.png Media - Four Reasons Why the Hypercasual Gold Rush is Coming to an End https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392398203-727EXB4N6S5Y4ORM7KA4/Q1%2B2017%2B-%2BQ4%2B2018%2BHypercasual%2BDownloads%2BTrend.png Media - Four Reasons Why the Hypercasual Gold Rush is Coming to an End By the end of 2018, the Hypercasual downloads market size started to stagnate and QoQ downloads growth rate was rapidly declining. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392399412-ERTYU4NL410GNVTNOZGE/Q1%2B2017%2B-%2BQ2%2B2019%2BHypercasual%2BDownloads%2BTrend.png Media - Four Reasons Why the Hypercasual Gold Rush is Coming to an End Q2 2019 saw an unexpectedly huge pop in Hypercasual downloads. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392400644-AVJAHIER56RODO3T7W9J/Q1%2B2017%2B-%2BQ3%2B2019%2BHypercasual%2BDownloads%2BTrend.png Media - Four Reasons Why the Hypercasual Gold Rush is Coming to an End The huge downloads pop in Q2 2019 did not continue as a trend, given market size stagnation again setting in in Q3 2019 and QoQ downloads growth rate again massively declining. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392401754-IZB6RVBD958NZOWDNOCE/Q1%2B2017%2B-%2BQ3%2B2019%2BHypercasual%2BDownloads%2BTrend.png Media - Four Reasons Why the Hypercasual Gold Rush is Coming to an End Long-term YoY download growth rate declines continue for Hypercasual, indicating systemic concerns with the sub-genre. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392402961-GIXI3KGT129HORBOLDI2/Avg.%2BDownloads%2Bper%2BHypercasual%2BGame.png Media - Four Reasons Why the Hypercasual Gold Rush is Coming to an End Avg. downloads per Hypercasual title in the Top 100 download charts has remained relatively constant since the start of 2018. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392404207-AE2OE0OF1OVRVPB3YFTO/No.%2Bof%2BHypercasual%2BGames%2Bin%2BTop%2B100.png Media - Four Reasons Why the Hypercasual Gold Rush is Coming to an End The number of Hypercasual titles in the Top 100 download charts, and more specifically the Top 25, has never been higher. This is the major driver for the huge Q2 2019 downloads market size spike. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392405715-8PFGR2A6JKC0CK9G6Z58/Top%2BGames%2BJelly%2BShift%2BAcquires%2BUsers%2BFrom.png Media - Four Reasons Why the Hypercasual Gold Rush is Coming to an End The exchanging of audiences between hypercasual titles can be seen in the share of ad impressions “Jelly Shift” by SayGames has across 8 out of the top 11 apps it is advertised in. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392406913-7JBJF21M2Q5GBSH1SENZ/Hypercasual%2BInventory%2BConversion.png Media - Four Reasons Why the Hypercasual Gold Rush is Coming to an End A graph showing who’s converting the best on hypercasual supply during 2018. No surprises here. Source: The Truth about Hypercasual Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392408025-6YVNFGEIFML1G3AYYFJE/New%2BHypercasual%2BTitles%2Bper%2BYear%2Bin%2BTop%2B100%2BDownloads%2Bby%2BPublisher.png Media - Four Reasons Why the Hypercasual Gold Rush is Coming to an End The number of Voodoo Hypercasual titles in the Top 100 Downloads charts has massively declined over the years, while newer players like Good Job Games and Say Games are now dominating the market. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392409340-LSYI4U9OLILC6JZZ0YWM/Market%2BShares%2Bby%2BHypercasual%2BPublisher.png Media - Four Reasons Why the Hypercasual Gold Rush is Coming to an End Voodoo has been dethroned as the king of Hypercasual. Though it remains to be seen whether they regain market leader position in Q4 2019. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392410771-J47GF1F9IAZGBTLGTA54/Voodoo%2BMontreal%2BStudio.png Media - Four Reasons Why the Hypercasual Gold Rush is Coming to an End While writing this post, this news article went live. Need we say more. Source: PocketGamer.biz https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392412112-W8UY6IJ968I9EYKHERAH/ironSource%2BIPM%2BTrend.png Media - Four Reasons Why the Hypercasual Gold Rush is Coming to an End IPMs have started to flatten towards the end of 2019. Source: ironSource Gamefest 2019 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392413457-32B8USMZIDNT5F6IQ248/Tenjin%2BHypercasual%2BCPI%2BTrend.png Media - Four Reasons Why the Hypercasual Gold Rush is Coming to an End According to Tenjin, CPIs are trending upwards since Q1 2019. Source: Mobile Gaming Industry Analysis for H1 2019 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392414661-MTUBM6LZCPUX4EK6E182/Archero%2BCumulative%2BDownloads%2Band%2BRevenues.png Media - Four Reasons Why the Hypercasual Gold Rush is Coming to an End Archero has been a massive success for Habby, encapsulated in their cumulative downloads and revenues graph. Ad revenues not included. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392416160-M6HKIVSJJFKVZEZKK02S/Archero%2BCore%2BMeta%2BDesign.png Media - Four Reasons Why the Hypercasual Gold Rush is Coming to an End Archero’s hypercasual core and highly simplified ARPG inspired meta, resulting in a “Hybridcasual” game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392417326-KNCR9R0KBJM2G65DNXHI/ironSource%2BHypercasual%2BGateway%2BGames.png Media - Four Reasons Why the Hypercasual Gold Rush is Coming to an End A fantastic analysis from ironSource proving 20% of new gamers entering the market come from Hypercasual. Source: The Truth about Hypercasual Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392420276-F6GN9OY6W6MTYIP0YS2T/Hybridcasual%2BCover%2BArt.png Media - Four Reasons Why the Hypercasual Gold Rush is Coming to an End https://www.deconstructoroffun.com/blog/2019/11/20/how-call-of-duty-mobile-left-100m-on-the-table monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392431817-8QDEUUZ7A7SBQOGFQ7US/Screenshot%2B2019-11-21%2Bat%2B15.18.24.png Media - How Call of Duty Mobile left $100M on the Table This analysis is written by Adam Telfer, Om Tandon and Nate Ross https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392433300-8EJ08YZIZAJWNSED7QQX/Screenshot%2B2019-11-20%2Bat%2B7.41.19.png Media - How Call of Duty Mobile left $100M on the Table Call of Duty franchise titles routinely sell millions of units every year. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392434841-221H8C6YKKSDV2GGPAU4/Screenshot%2B2019-11-21%2Bat%2B13.54.59.png Media - How Call of Duty Mobile left $100M on the Table First week after global launch: - Call of Duty Mobile (October 1-7, 2019): 70M downloads - PUBG MOBILE (March 18-24, 2018): 26M downloads - Fortnite (iOS only, March 15-21, 2018): 7M downloads *Worldwide data excludes China android https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392436132-WHGQDUXXDZJW7X0OO4BD/Screenshot%2B2019-11-20%2Bat%2B9.26.45.png Media - How Call of Duty Mobile left $100M on the Table Call of Duty Mobile’s RPI is likely going to grow slowly - it took PUBG 8 months to get to $1 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392438405-VUUT1YKN3BNUDZQ0YL7L/Screenshot%2B2019-11-20%2Bat%2B9.28.25.png Media - How Call of Duty Mobile left $100M on the Table Honor of Kings established TiMi’s ability to develop commercially successful ports on mobile https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392441613-VBBB5340CUELE2N26D54/Screenshot%2B2019-11-20%2Bat%2B9.28.38.png Media - How Call of Duty Mobile left $100M on the Table PUBG Mobile was developed by Tencent’s Light Speed studio while Timi, who allegedly also was in a race to develop PUBG Mobile, ended up making Call of Duty. Tencent is known to put several of its studios into a race against each other. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392443988-CJU2X02LSV3MBRBBJGG3/Screenshot%2B2019-11-20%2Bat%2B9.28.56.png Media - How Call of Duty Mobile left $100M on the Table Meanwhile, at Activision, how do you leverage an IP like Call of Duty? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392445519-4WGHP7GHQT3HATYQPQF3/Screenshot%2B2019-11-20%2Bat%2B9.38.42.png Media - How Call of Duty Mobile left $100M on the Table King was tapped to create a Call of Duty mobile title, but it never got off the ground. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392447993-8PEH33OZ7WON3YO6P160/Screenshot%2B2019-11-20%2Bat%2B9.39.42.png Media - How Call of Duty Mobile left $100M on the Table A direct port of the greatest hits of Call of Duty: FPS controls, multiplayer maps https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392449259-IKYYIYTRPWKEXPL5QDKD/Screenshot%2B2019-11-20%2Bat%2B9.41.01.png Media - How Call of Duty Mobile left $100M on the Table COD Mobile core gameplay illustration https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392451103-VUEK8PVXP475LEYDRNBY/Screenshot%2B2019-11-20%2Bat%2B9.42.37.png Media - How Call of Duty Mobile left $100M on the Table 5 vs 5 MP mode in COD Mobile https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392453093-BZR0MPGM9R3TIPPXXO03/Screenshot%2B2019-11-20%2Bat%2B9.43.38.png Media - How Call of Duty Mobile left $100M on the Table Battle Royale mode involving up to 100 players in COD Mobile https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392455146-U6ZJ7TQHTVEOPXVPCAZV/Screenshot%2B2019-11-20%2Bat%2B9.45.32.png Media - How Call of Duty Mobile left $100M on the Table Earlier versions of the PUBG Mobile UI attempted to recreate a console control scheme, but felt very clunky. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392456315-HQ8QVCMHUK9P7ANOG2LQ/Screenshot%2B2019-11-20%2Bat%2B9.47.20.png Media - How Call of Duty Mobile left $100M on the Table A comprehensive list of FPS heuristics and cognitive loads a player has to manage. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392457452-HSFN44ZTFFNARAR9DSSI/Screenshot%2B2019-11-20%2Bat%2B9.49.05.png Media - How Call of Duty Mobile left $100M on the Table https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392458701-11KMQOT8ABNXIHXPG8UI/Screenshot%2B2019-11-20%2Bat%2B9.50.16.png Media - How Call of Duty Mobile left $100M on the Table Like a juggler, an FPS player is juggling many cognitive loads at the same time, which leads to a higher mastery curve. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392459827-DY1YSK49L9FGT9KEBG4I/Screenshot%2B2019-11-20%2Bat%2B9.51.08.png Media - How Call of Duty Mobile left $100M on the Table Fitt’s Law: The smaller the target and the farther a player needs to move, the harder it is for them to successfully complete the action, especially with time pressure. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392461518-9HUKLU4OYK6R6F687J7N/Screenshot%2B2019-11-21%2Bat%2B14.02.43.png Media - How Call of Duty Mobile left $100M on the Table https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392462987-3BHY2AC2E6ZJM39KC34M/Screenshot%2B2019-11-21%2Bat%2B14.05.47.png Media - How Call of Duty Mobile left $100M on the Table https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392464839-6S6VO0GHT5OM658SKH3W/Screenshot%2B2019-11-21%2Bat%2B14.06.38.png Media - How Call of Duty Mobile left $100M on the Table Advanced mode allows each HUD button to be scaled, positioned or made transparent as per player preferences. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392466855-CRGTYKF6ZNURVGPYMW6O/Screenshot%2B2019-11-21%2Bat%2B14.08.57.png Media - How Call of Duty Mobile left $100M on the Table Articles from Kotaku, Reddit to Gamesradar highlight early “padding” via bots experience. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392469647-57EQHY6LD7ADB51G3C6D/Screenshot%2B2019-11-21%2Bat%2B14.10.30.png Media - How Call of Duty Mobile left $100M on the Table https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392471623-YT90XIE7DVLO5MEFV0BL/Screenshot%2B2019-11-21%2Bat%2B14.21.16.png Media - How Call of Duty Mobile left $100M on the Table Mechano-Rooster-themed limited-time items in PUBG... https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392473449-4LGO3HFTZ3XARH7OBT9C/Screenshot%2B2019-11-21%2Bat%2B14.22.48.png Media - How Call of Duty Mobile left $100M on the Table Each weapon skin (read: version) is its own chase. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392476072-SB2WGR5LGGQZLPN9MR4X/Screenshot%2B2019-11-21%2Bat%2B14.24.55.png Media - How Call of Duty Mobile left $100M on the Table I was able to acquire 3 skins for the Arctic .50 sniper rifle as a level 23 player, though that weapon isn’t given in player rewards until level 67. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392478601-KAK8M200MFNI0S60J23D/Screenshot%2B2019-11-21%2Bat%2B14.33.55.png Media - How Call of Duty Mobile left $100M on the Table Call of Duty Multiplayer Loadout screen https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392481834-4ZEQZ4WACP8P8IC1AER2/Screenshot%2B2019-11-21%2Bat%2B14.34.34.png Media - How Call of Duty Mobile left $100M on the Table The Battle Royale loadout offers typical customization compared with titles like PUBG, but includes a slot for class items. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392483381-ZNBG3DAYF5ORSJRWO2UO/Screenshot%2B2019-11-21%2Bat%2B14.35.51.png Media - How Call of Duty Mobile left $100M on the Table Most cosmetics are shared between game modes, but not all https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392485087-1SOULUTP3W30NK58GDY8/Screenshot%2B2019-11-21%2Bat%2B14.36.17.png Media - How Call of Duty Mobile left $100M on the Table Note the price on ATV - Orange. Elite PMC to its right is the only soldier currently offered, and costs USD equivalent $14.85 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392486990-UXLZXJ5KOWO3F1X4GPUJ/Screenshot%2B2019-11-21%2Bat%2B14.37.40.png Media - How Call of Duty Mobile left $100M on the Table Bundles are offered for real money, and always include 1 weapon skin https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392488171-XBZYAB3NJXQ6QS5Y15XJ/Screenshot%2B2019-11-21%2Bat%2B14.39.48.png Media - How Call of Duty Mobile left $100M on the Table https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392489371-ICOPQ05ZXMG3Z2E9B39U/Screenshot%2B2019-11-21%2Bat%2B14.40.26.png Media - How Call of Duty Mobile left $100M on the Table https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392491887-ESJFPDOMSHO5QEPJG6ZD/Screenshot%2B2019-11-21%2Bat%2B14.40.36.png Media - How Call of Duty Mobile left $100M on the Table https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392493513-751H45RMGKNEYOYAA1KM/Screenshot%2B2019-11-21%2Bat%2B14.41.28.png Media - How Call of Duty Mobile left $100M on the Table https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392496051-59RJEOS3EI54LX3SBMZ4/Screenshot%2B2019-11-21%2Bat%2B14.42.53.png Media - How Call of Duty Mobile left $100M on the Table https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392498157-O0705MTR59YCEV77MLKM/Screenshot%2B2019-11-21%2Bat%2B14.44.01.png Media - How Call of Duty Mobile left $100M on the Table https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392499740-FODH80BHL23OE3BUOPO5/Screenshot%2B2019-11-21%2Bat%2B14.44.56.png Media - How Call of Duty Mobile left $100M on the Table Item distribution in COD Mobile Season 1 Battle Pass vs PUBG Mobile Season 9 Royale Pass https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392501151-22VOIL0B4YOIO6NYG7DY/Screenshot%2B2019-11-21%2Bat%2B14.46.06.png Media - How Call of Duty Mobile left $100M on the Table https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392502413-OTWZG6KFH4DFTHZOEH20/Screenshot%2B2019-11-21%2Bat%2B14.47.36.png Media - How Call of Duty Mobile left $100M on the Table https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392504609-4JAFYIGL72CI08QYX1JO/Screenshot%2B2019-11-21%2Bat%2B14.48.04.png Media - How Call of Duty Mobile left $100M on the Table https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392512232-5D68Y6JBO85QZS3B8MD6/COD.gif Media - How Call of Duty Mobile left $100M on the Table Left: reactive camo skin from COD: Black Ops IV. Right: new Cosmos skin in COD Mobile. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392513926-IZBTFAS3RD2GDSTS5AIF/Screenshot%2B2019-11-21%2Bat%2B14.55.48.png Media - How Call of Duty Mobile left $100M on the Table https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392516125-PFAW41XL26BPPYU1NKMS/Screenshot%2B2019-11-21%2Bat%2B14.56.37.png Media - How Call of Duty Mobile left $100M on the Table PUBG Mobile has more customization options for players to choose from. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392517885-SAA515069EFJURE178PT/Screenshot%2B2019-11-21%2Bat%2B14.58.10.png Media - How Call of Duty Mobile left $100M on the Table Who wouldn’t want the unicorn gun? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392519182-Q01S4LSC56NH6IK9PS67/Screenshot%252B2019-11-21%252Bat%252B14.59.52.jpg Media - How Call of Duty Mobile left $100M on the Table PUBG Mobile’s RPI (US Only) - Tencent have proven they can grow RPI quickly https://www.deconstructoroffun.com/blog/2019/10/27/riots-legends-of-runeterra-contender-or-pretender monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392532731-292GYYZJ8BF5MLYG5R3O/10_roadmap.jpg Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone Runeterra is coming in 2020 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392535674-VTGM9ZGC9LP0U4JGWQCS/02_the_facts.png Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392536991-NCQS53MCGRFV70A5EO7B/03_gameplay.jpg Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone Lots of cards means lots of opportunity for skill https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392538602-Y7AQV5AS2FL2600HNT53/04_deckbuilder.jpg Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone Deckbuilding in Runeterra https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392539909-2BR131JJH5205VNYWD5D/06_mana.png Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone Both players have 6 mana. It’s your opponent’s turn https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392541488-955VSUICOK9IKA87KKVH/07_combat.jpg Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone Braum and Poros vs. a bunch of Spiderlings https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392542780-APSF84FB59Z8R7X71M5O/08_lux.png Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone Lux, the Lady of Luminosity, brought to Legends of Runeterra from League of Legends. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392544279-70RS35LUD5UB5HENBSUL/09_champion_spell_card.jpg Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone If you control Braum, other copies of Braum in your hand become Braum’s Take Heart. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392545415-FB2Y4657R6H56323NGRV/11_spell_mana.png Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone You can see your spell mana in the ‘circled’ area. You have three, and your opponent has two. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392546653-CNIDPJ4E2H6C5Q7UGCER/12_yogg.png Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone Hearthstone had to nerf Yogg-Saron because players felt it was too random. Riot is avoiding randomness in Runeterra. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392547789-X4KALNMUJDWOU9LLBLQP/25_flowchart.png Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone Riot G-Mang posted this helpful flowchart to Reddit. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392549190-TKDP3C0Z4RR8NDSGNXH4/13_skill.png Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone Riot is emphasizing skill-based gameplay in Runeterra’s marketing. Runeterra isn’t chess. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392551371-9QG5W2UFIZOY612CHMBI/14_katarina.jpg Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone Katarina makes timing opportunities even more intricate - playing her changes the rules about when you get to attack https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392552563-XBN22FLDJHYMDXXMN7CX/15_fiora_splash.jpg Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone Fiora, the Grand Duelist, is pleased that the more skilled player always wins.)] https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392553615-GJZIHCI4N2MEIAL86DS0/16_hearthstone_metagame.jpg Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone Hearthstone’s metagame at equilibrium. Solved metagames are boring. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392554835-IDB7YAZNYQY1MRVUS60X/17_heimerdinger_splash.jpg Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone Heimerdinger hard at work solving the metagame. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392555999-KUSH3FTMNHW2IKYYRS9C/18_unintended_consequences.jpg Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone It’s the problems you don’t see coming that get you. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392557393-P8SL6YX06ZDCDNG0QTES/19_nerfnow.png Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone Scientific approaches to game balance, by nerfnow.com. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392558591-WQ3ZVAFW9W9XNCXL981V/20_link_motivations.jpg Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone Everyone has their own reasons for playing games. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392559764-ICDA6RUJWE93W1FXTY6A/21_qf_motivations.png Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone Quantic Foundry’s model of gaming motivation. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392560951-AQC2HYC5KUV9GZRR5YGI/22_afk_arena.jpg Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone In AFK Arena, team composition and stats matter much more than moment-to-moment gameplay execution. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392562291-0LCXHWD0QZV2Q8UW6H2Y/23_clustering.png Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone Quantic Foundry’s visual motivation map, showing how closely aligned the three primary groups of motivations are. This is from Quantic Foundry’s excellent presentation from GDC 2016: https://quanticfoundry.com/2016/04/07/gdc-talk/) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392563985-ADRV7UBE6FQSDKKN76Z7/24_%252Cmonetization.png Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone User acquisition is an expensive business. If your game can’t monetize, you can’t afford to acquire users. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392565544-S2YX0E3R344NZV9175LG/29_store_wildcards.png Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone Players may only purchase eighteen cards per week. Only three of those cards may be champions, which are the rarest cards. All eighteen cards costs a player about $13 per week. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392566892-FFNXRCXD4PC5ULGKGIA6/27_poro.png Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone Region Rewards are basically Runeterra’s free battlepass system. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392568790-LZBKQCIAOVNKJH1THTHM/30_vault_progress.png Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone After a game, the player has earned 100 XP towards both their Freljord region rewards and their Vault. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392569971-RF2S8SNAX6D0XZTE8HIU/31_flowchart.jpg Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392572075-LA0JSX8I73ZPQOEQNQI8/26_cross_promo.png Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone Branding Runeterra as the League of Legends card game is a clear cross-promotional play. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392573384-J5S0ACRKRKHPMBYBG42X/27_battlepass.jpg Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone The default Poro, and the default card back. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392574789-GBDTXFXBAB4TQCL613OH/28_outro.jpg Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392576307-SNWVZHEG71ZE3IPCU4AH/Screenshot%2B2019-11-07%2Bat%2B8.37.12.png Media - Riot's Runeterra Declares War Against Blizzard's Hearthstone Supercell’s Brawl Stars is in many ways a good example of a player-first approach all the way from community management to monetisation. Based on the rapid decline of the game’s run-rate compared to other Supercell titles, one could make an assumption that the chosen light monetization approach has not been optimal. https://www.deconstructoroffun.com/blog/2019/9/29/heres-how-subscriptions-will-disrupt-the-games-industry monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392585932-4DC9D4T92DDQWP8I4B04/Screenshot%2B2019-09-29%2Bat%2B9.56.10.png Media - Here's How Subscriptions Will Disrupt the Games Industry During the last two decades we’ve seen two major disruption in the games’ business model. First came the try-before-you-buy then a decade later free-to-play. All the signs point that the subscription model is the next disrupting business model. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392587181-V52VNZY6TCQZ6OCZFE3S/Screenshot%252B2019-09-29%252Bat%252B10.12.00.jpg Media - Here's How Subscriptions Will Disrupt the Games Industry It’s hard to deny that subscription based business models are not the new norm. Everything from delivery to entertainment, B2B services and personal hygiene products have adopted this business model successfully. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392589031-P3JJYXFKJRE0C633OO91/Screenshot%2B2019-10-03%2Bat%2B13.23.03.png Media - Here's How Subscriptions Will Disrupt the Games Industry https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392590456-TJ717XPKPCNA6P32L5JW/Screenshot%2B2019-09-29%2Bat%2B9.48.46.png Media - Here's How Subscriptions Will Disrupt the Games Industry https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392592338-MCWJ09RDB4FNM0CUB5GS/Screenshot%2B2019-09-29%2Bat%2B10.41.02.png Media - Here's How Subscriptions Will Disrupt the Games Industry Evony is an example of a subscription model that misses the mark. If offers multiple different purchase points of which none gate premium experience. source: GameRefinery https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392593952-S9VGE8QZ6OO46MYVIEM7/WoW%2Bsub.jpg Media - Here's How Subscriptions Will Disrupt the Games Industry World of Warcraft has a very simple subscription model that emphasises the value of longer contracts without creating an overwhelming cognitive load. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392595592-UMX5N3K88XVYYGKEFT3K/arcade.jpg Media - Here's How Subscriptions Will Disrupt the Games Industry Preventing customers from leaving or tricking them into subscribing is not only unethical, it is bad business. Both Apple and Google have made great job in making it safe and straightforward for people to signup and cancel subscriptions. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392597140-QPGI3SI8V9K6CY39O4BR/battlepass.jpg Media - Here's How Subscriptions Will Disrupt the Games Industry Battle Pass, while not perfect, is a good example of a premium experience the player receives from a subscription. It also creates a very powerful loop, where a subscribed player is rewarded for engaging more. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392598325-GAQIJVHBFVVLXA5FNL6S/AFK.jpg Media - Here's How Subscriptions Will Disrupt the Games Industry While not a game model example of subscriptions as a monetisation model, AFK Arena has an interesting approach of evolving players’ benefits across the game as their VIP Level increases. read more: AFK Arena - Hail to the New King of RPGs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392600337-IUASEW3VKV3QW8IGFK7W/Screenshot%2B2019-09-30%2Bat%2B10.42.55.png Media - Here's How Subscriptions Will Disrupt the Games Industry VIPs are the core of virtually any social game’s success. Encouraging players to become VIPs and retaining them us such should be the focus of a game team. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392602323-XD3G9870QPOEKV68SEMN/Screenshot%2B2019-09-30%2Bat%2B10.43.21.png Media - Here's How Subscriptions Will Disrupt the Games Industry source: Google’s Medium post https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392604308-BFVMTP5RXYECHT16S7H0/Screenshot%2B2019-09-30%2Bat%2B12.15.57.png Media - Here's How Subscriptions Will Disrupt the Games Industry Scopely’s game Wheel of Fortune frames its subscriptions offer as an all-access pass. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392606054-XLY1ZTV5JLZGPY0BKVEH/Screenshot%2B2019-09-30%2Bat%2B12.22.00.png Media - Here's How Subscriptions Will Disrupt the Games Industry Whoop is a company build around activity and recovery tracking wrist monitor, much like Fitbit and others. What separates them from the pack is that they are the first one to move into subscription based model that is visibly helping them to grow in a highly saturated market. Above you can see incentivised virality flow in the Whoop app. https://www.deconstructoroffun.com/blog/2019/9/16/learn-how-to-use-data-to-build-and-grow-hit-games-part-2 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392619624-8YE6UB73X11OF2H4BK5J/profile.jpg Media - Learn How To Use Data to Build and Grow Hit Games - Part 2 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392621057-D9425YI390Z8YR6X4FTO/Screenshot%2B2019-09-10%2Bat%2B12.56.51.png Media - Learn How To Use Data to Build and Grow Hit Games - Part 2 Check out Oleg’s learning platform, GoPractice. The platform offers an absolutely unique approach for training your product management chops, whether you’re you’re currently working as a product manager or training to be one. GoPractice is an online simulator course that will give you hands-on-like experience working on an ambitious product and making decisions based on real data in actual analytics systems. All of our readers will get 10% by following this link or mentioning “DoF” as a reference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392622339-46A4210L2S2U7LSNMXXZ/Screenshot%2B2019-09-16%2Bat%2B19.04.37.png Media - Learn How To Use Data to Build and Grow Hit Games - Part 2 Services like Appsflyer can help you figure out how you stack against your competitors in the category. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392623727-ZYW38FKQARFNBT9IUKKT/Screenshot%2B2019-09-16%2Bat%2B19.16.54.png Media - Learn How To Use Data to Build and Grow Hit Games - Part 2 In the graph above you can see the same product’s retention calculated based on 24-hour windows and calendar dates. D1 retention equals 52% in one case and 45% in the other. That is a huge difference. On the other hand, when it comes to long-term retention, KPIs that actually matter, the calculation method has a much smaller effect. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392625207-KA7I3H8GY2W94FAVXUBX/Screenshot%2B2019-09-16%2Bat%2B19.22.06.png Media - Learn How To Use Data to Build and Grow Hit Games - Part 2 After changing the icon the number of organic downloads tippled from 5k up to 30k. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392626566-BBAAD0AD7Z3HMCL6MLW7/Screenshot%2B2019-09-16%2Bat%2B19.25.00.png Media - Learn How To Use Data to Build and Grow Hit Games - Part 2 The new icon increased the page conversion rate by roughly 80%. However, the impact on the number of downloads was significantly greater (+200%). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392628037-SUA99KOQG84W9DEGSY2E/Screenshot%2B2019-09-16%2Bat%2B19.30.50.png Media - Learn How To Use Data to Build and Grow Hit Games - Part 2 A small change in the economy caused a massive uncontrollable inflation in the game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392629400-TB03FRZ1U2FA0MU7ATC0/Screenshot%2B2019-09-16%2Bat%2B19.55.26.png Media - Learn How To Use Data to Build and Grow Hit Games - Part 2 Geeklab is your go-to solution to analyze and create AppStore and Google Play product pages. editors note: I’ve personally used several different services to test marketability and Geeklab has been by far the most accurate and cost efficient of them all. During the writing of this post, we connected with the folks behind Geeklab and they agreed to offer a free month to their service for all of our readers. That’s how confident they (and we) are in their platform. Use this link to get your free month and start testing themes! https://www.deconstructoroffun.com/blog/2019/9/6/how-to-use-data-to-make-a-hit-game-1 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392635917-9XTFACSALIPFDY82WG8X/profile.jpg Media - Learn How To Use Data to Build and Grow Hit Games - Part 1 this series is written by Oleg Yakubenkov, CEO @ GoPractice https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392637239-LNWYY0DIKKJVZSW21KFQ/Screenshot%2B2019-09-10%2Bat%2B12.56.51.png Media - Learn How To Use Data to Build and Grow Hit Games - Part 1 GoPractice, offers an absolutely unique approach for training your product management chops, whether you’re you’re currently working as a product manager or training to be one. Go practice is an online simulator course that will give you hands-on-like experience working on an ambitious product and making decisions based on real data in actual analytics systems. All of our readers will get 10% by following this link or mentioning “DoF” as a reference. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392638930-HHVW96WRY9XM122UABWX/Screenshot%2B2019-09-06%2Bat%2B21.29.35.png Media - Learn How To Use Data to Build and Grow Hit Games - Part 1 This is how our game looked like in the beginning. No cats… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392640958-LB7R0L23F6Y8EPW7I8X6/Geeklab_03.png Media - Learn How To Use Data to Build and Grow Hit Games - Part 1 Geeklab is your go-to solution to analyze and create AppStore and Google Play product pages. editors note: I’ve personally used several different services to test marketability and Geeklab has been by far the most accurate and cost efficient of them all. During the writing of this post, we connected with the folks behind Geeklab and they agreed to offer a free month to their service for all of our readers. That’s how confident they (and we) are in their platform. Use this link to get your free month and start testing themes! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392643599-QRK31XFZJF75HEWSJXH0/Screenshot%2B2019-09-06%2Bat%2B21.29.25.png Media - Learn How To Use Data to Build and Grow Hit Games - Part 1 By starting off with a theme test we were able to secure low CPIs before kicking off the development. This laid an incredible foundation for our project and allowed us to claw up to 100M installs (pun intended) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392645772-SBRFDDQF2J9KXP5R1XT1/Screenshot%2B2019-09-06%2Bat%2B22.03.31.png Media - Learn How To Use Data to Build and Grow Hit Games - Part 1 This is how I chose the positioning of my game. Back then, Deconstructor of Fun wasn’t sharing yearly predictions based on detailed gaming taxonomy…. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392647227-KGA07DJSOBH5TOV9UK5M/Screenshot%2B2019-09-06%2Bat%2B22.21.31.png Media - Learn How To Use Data to Build and Grow Hit Games - Part 1 With the use of Amplitude we were able to segment our players based on behaviour and refocus our game to incentivise players to play like our most engaged segments. This data-based approach turned a failed game into a successful one taking D7 from 9% to 20%. https://www.deconstructoroffun.com/blog/2019/8/9/why-archero-banked-25m-but-leaves-25m-hanging-hlx9n monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392654945-UJKEOQKL6VUQPHJYXFS6/Lab%2BCave%2BLogo.png Media - How Archero Shot to the Top, and How You Can Do Better https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392657634-WY7GI563MF43M0487DG0/Eva%2BGrillova%2Band%2BAbhimanyu%2BKumar Media - How Archero Shot to the Top, and How You Can Do Better https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392658942-M68R44BGI1G6A720B3YN/Cumulative%2BRevenue%2BArchero.png Media - How Archero Shot to the Top, and How You Can Do Better Cumulative Archero revenues, with ad revenues not included | Source: App Annie https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392660745-1HUR6ZHR8MHY0PSP5ZW5/Archero%2BRevenue%2Bby%2BCountry%2BSplit.png Media - How Archero Shot to the Top, and How You Can Do Better A well balanced revenue market share split across the East and West. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392662142-ZOHWLXKXGJ3815B1Z78W/Archero%2Bgenre%2Bclassification Media - How Archero Shot to the Top, and How You Can Do Better Given the above visualisation, we’d bucket Archero into the "Other Arcade” genre, as defined by the genre taxonomy we built together with Game Refinery. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392663527-9SJL8LOU3961M1W2E56W/Habby%2Bcompany%2Blogo%2Band%2Bname%2Bmeaning Media - How Archero Shot to the Top, and How You Can Do Better That’s what PewDiePie said in his influencer video ¯\_(ツ)_/¯ https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392664920-Y110TW6YU5KGR2AFY0WU/Archero%2Bdownload%2Bgraph%2Bproduct%2Bstages.png Media - How Archero Shot to the Top, and How You Can Do Better “IM” stands for Influencer Marketing. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392666738-RMFU3PQDDIUHCO7HU8O9/Slide%2Bfrom%2BBoomBit%2527s%2BQ1%2B2019%2Bpublic%2Bpresentation Media - How Archero Shot to the Top, and How You Can Do Better Habby’s CEO is also part of a 50-50 joint venture with BoomBit under the name MoonDrip. Source: BoomBit Q1 2019 results summary presentation https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392668390-DWR10SWTGKDK6CRL0EOB/BoomBit%2Bcompany%2Bstructure Media - How Archero Shot to the Top, and How You Can Do Better Source: BoomBit website https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392670003-L5KQ73F3Z2Y04SM3AO29/Archero%2BKeywords%2Bvs%2BApp%2BRankings Media - How Archero Shot to the Top, and How You Can Do Better Source: App Annie https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392672749-MMFA4M5COGD0ARK8CR6D/Archero%2Bad%2Bthumbnails Media - How Archero Shot to the Top, and How You Can Do Better Those characters in the screenshot is not how Archero looks, but just how characters in a few currently trending Hyper-casual games look. | Source: Facebook Ads Library https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392673993-HHJLGQTONFA7MGNL78L4/Pic%2B4%2B-%2BArchero%2Brevenue%2Bby%2Bkey%2Bmarkets%2Bsplit.png Media - How Archero Shot to the Top, and How You Can Do Better https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392675153-BWFBR3MXQ5JN9TU39VYD/Archero%2Bhypercasual%2Bcore%2Bloop.png Media - How Archero Shot to the Top, and How You Can Do Better A Hyper-casual loop at its simplest. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392689746-AGTUHR27NESCFCC86VLW/Archero%2Battack%2Bgif Media - How Archero Shot to the Top, and How You Can Do Better https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392691271-N4GC4K9CGN14Y9NJ26DR/Archero%2Bselect%2Bability.png Media - How Archero Shot to the Top, and How You Can Do Better Selecting an ability on level up. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392692496-HKHOE17W2N0NQWCVOHHC/Archero%2Bacquired%2Bskills.png Media - How Archero Shot to the Top, and How You Can Do Better Massive ability set collected deep in the dungeon. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392693687-K0ROUE00JZN2UIAS51N6/Archero%2Bdungeon%2Bdesign.png Media - How Archero Shot to the Top, and How You Can Do Better Archero’s dungeon design. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392695016-XS31DO2XDG80AAELQD0O/Archero%2Bangel.png Media - How Archero Shot to the Top, and How You Can Do Better Archero’s Angel choice screen. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392696227-FH5JY5CWTNZXBQCBBO2X/Archero%2Bdownload%2Bgraph%2Bproduct%2Bstages.png Media - How Archero Shot to the Top, and How You Can Do Better “IM” stands for Influencer Marketing. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392697387-OBCTLMRNNECGN9UXUSCD/image-asset.png Media - How Archero Shot to the Top, and How You Can Do Better From the archives of the almighty Internet | Source: Reddit https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392698884-COR4CDIXVJXKEDTHFV6E/Archero%2Bgrossing%2Brank%2Bdownward%2Btrend.png Media - How Archero Shot to the Top, and How You Can Do Better Archero’s downward trend of top grossing rank across key East and West markets https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392700101-NQPQYRAW193788GLBY8B/Archero%2Bgame%2Bloop Media - How Archero Shot to the Top, and How You Can Do Better Archero’s complete game loop. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392704890-HHN7ECZORKLXKJ450UAN/Talent_roll%2Btrim.gif Media - How Archero Shot to the Top, and How You Can Do Better Archero’s talent rolling in action. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392706817-A0PCE5HZFOJ2IMKE1P5E/Archero%2Bitem%2Bequipment.png Media - How Archero Shot to the Top, and How You Can Do Better Items equipped screen. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392708504-J5481JDHK0GLBZ1H1Z4P/image-asset.png Media - How Archero Shot to the Top, and How You Can Do Better Item fusion success screen. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392710664-GPFTRVK3VTHJN5S55MDB/Archero%2Bitem%2Binventory.png Media - How Archero Shot to the Top, and How You Can Do Better Archero’s item inventory screen. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392711882-38CYTQR3XS147G4DWKZC/image.png Media - How Archero Shot to the Top, and How You Can Do Better Hyper-casual games downloads https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392713046-YGJV5BM6BCV5MZ0AURR5/Lab%2BCave%2BLogo.png Media - How Archero Shot to the Top, and How You Can Do Better https://www.deconstructoroffun.com/blog/2019/8/23/mobile-publishing-4-super-scale-with-no-strings-attached monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392721901-D4N8X4UTP5DT3SACUEDU/timeline_blue_light.png Media - Mobile Publishing #4: Super Scale With No Strings Attached Despite being launched only 3 year ago, SuperScale has partnered with several developers and scaled multiple games onto top of the charts around the World. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392723207-BNU81KA4HNMJFHRJJKOE/tiles_blue_light.png Media - Mobile Publishing #4: Super Scale With No Strings Attached https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392724828-OMH2OL0KUVOHEX2FCKZX/hill.png Media - Mobile Publishing #4: Super Scale With No Strings Attached SuperScale’s monetisation and user-acquisition optimisations often rely on a sophisticated segmentation and personalisation, which are enabled by the company’s powerful analytics infrastructure. Read how SuperScale increased the monetisation of Hill Climb Racing 2 by 50%. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392726195-RW5T5WACTYSTPKFGC1CB/case_studies_blue_light.png Media - Mobile Publishing #4: Super Scale With No Strings Attached https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392730858-BS0WD966BSBRM52Q30W4/image00031.jpeg Media - Mobile Publishing #4: Super Scale With No Strings Attached https://www.deconstructoroffun.com/blog/2019/8/12/mobile-publishing-2-behind-tilting-points-132m-war-chest monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392737368-XL1NYYQFXGY60U7B3EOH/b2780x1450.jpg Media - Mobile Publishing #2: Behind Tilting Point's $132M War Chest In this episode, we’re joined by Samir El Agili, Tilting Point’s President and CPO https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392738774-V3141B1OPR8OMHWVQSW9/Graphic%2B2%2BV3.png Media - Mobile Publishing #2: Behind Tilting Point's $132M War Chest https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392741069-16BJBBZLJH16IHEUOWO5/Graphic%2B1%2BV3.png Media - Mobile Publishing #2: Behind Tilting Point's $132M War Chest https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392748652-CIV8B9141Q9DWJKO6M7L/Team%2BPicture.png Media - Mobile Publishing #2: Behind Tilting Point's $132M War Chest https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392751347-ASY6EP0G3HD1ZER6HIHK/ct-4159-v5-dark.png Media - Mobile Publishing #2: Behind Tilting Point's $132M War Chest https://www.deconstructoroffun.com/blog/2019/8/5/deconstructing-scopelys-400m-run-rate monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392758212-987SLUU51I9DL3O01UQ2/IMG_8860%2Bcopy.jpg Media - Mobile Publishing #1: Deconstructing Scopely's path to $1B Javier Ferreira, Scopely’s Co-CEO https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392761221-CTT1OLEFFMA8T6OOQG78/StarTrekFleetCommand%2B%2524100MM%2BMilestone%2BInfographic%2BFINAL.jpg Media - Mobile Publishing #1: Deconstructing Scopely's path to $1B Start Trek Fleet Command in an example of Scopely’s methodical approach. The focus is on delivering the best possible game, even if it took a bit longer. https://www.deconstructoroffun.com/blog/2019/6/14/matchington-mansion-you-wont-believe-the-truth monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392767089-XUY0DI7QMN7LP0RVFBA4/Screenshot%2B2019-06-14%2Bat%2B16.45.24.png Media - Matchington Mansion - You Won't Believe the Truth Matchington Mansion is a top 5 puzzle game with raking in over $15M a month in net revenues. And there are 15 million reasons to look deeper into how they did it. Data in this deconstruction is provided by ultra awesome Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392768476-E7WHOEUOZS48BJ828WK9/Screenshot%2B2019-06-14%2Bat%2B18.28.44.png Media - Matchington Mansion - You Won't Believe the Truth This deconstruction is written by Niek Tuerlings and Yours Truly. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392769912-7BCRY2D1P8CILTIV39H3/Screenshot%2B2019-06-14%2Bat%2B16.53.40.png Media - Matchington Mansion - You Won't Believe the Truth Puzzle is the biggest category on mobile while Match & Blast games is the biggest sub-category with $3Bn in 2018 revenues and almost 30% year-on-year growth. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392771473-V0CWOLI87V97RKXIQNYK/Screenshot%2B2019-06-13%2Bat%2B10.18.55.png Media - Matchington Mansion - You Won't Believe the Truth Match & Blast category is extremely competitive. King has 7 games in top 15. Playrix has three and Peak has two. The sub-category as a whole is growing in revenues but it’s really the top that is benefitting and driving the growth as the top take even bigger share of the increasing pie. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392774165-U3XY3Y3HME988FCFSQOH/Screenshot%2B2019-06-11%2Bat%2B14.11.15.png Media - Matchington Mansion - You Won't Believe the Truth On Linkedin there are only three people who have worked or are working at Firecraft Studios. The address of the studio points to Patio Coffee Shop in San Mateo. Ok, cool… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392775347-OSQ2CFS0XVUTK865AA09/Screenshot%2B2019-06-12%2Bat%2B11.35.26.png Media - Matchington Mansion - You Won't Believe the Truth https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392776647-6F8HUFEHQAH5T01REIG3/Screenshot%2B2019-06-12%2Bat%2B11.35.03.png Media - Matchington Mansion - You Won't Believe the Truth https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392777979-0SX01099LLW0OIZZMID1/Screenshot%2B2019-06-12%2Bat%2B11.36.40.png Media - Matchington Mansion - You Won't Believe the Truth https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392779636-633TTLZTCNBIAFW4XL80/Screenshot%2B2019-06-12%2Bat%2B12.43.06.png Media - Matchington Mansion - You Won't Believe the Truth https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392799838-OTBDAXJLZE9DK7US44SK/MM3.gif Media - Matchington Mansion - You Won't Believe the Truth https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392815051-C7VXTSVTCYAAVJL4QPZ7/H1.gif Media - Matchington Mansion - You Won't Believe the Truth https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392834058-LHS9U0R64Z5FN5EM14SD/MM2.gif Media - Matchington Mansion - You Won't Believe the Truth https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392836187-HW3FQ6U9PI150VPUKZXQ/Screenshot%2B2019-06-14%2Bat%2B17.42.52.png Media - Matchington Mansion - You Won't Believe the Truth When it comes to creatives for Matchington Mansion and Homescapes, it’s hard to say who is copying whom. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392840216-2G9X5N2Z9GMKQZO0K5RP/Screenshot%2B2019-06-12%2Bat%2B12.40.47.png Media - Matchington Mansion - You Won't Believe the Truth The store pages for Homescapes and Playrix are quite identical as well. Look carefully at the images above. I’ve actually switched app icons between the two games. But you wouldn't even notice. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392841749-0RDTPMOXHKDTXB79Q30U/Screenshot%2B2019-06-14%2Bat%2B17.56.17.png Media - Matchington Mansion - You Won't Believe the Truth https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392844953-DS5W8FW1YVY4TZFHH12M/Screenshot%2B2019-06-20%2Bat%2B10.55.02.png Media - Matchington Mansion - You Won't Believe the Truth Puzzle vs. Blast levels (start state) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392848163-U0FIMH2CFXPFNB5RYXXG/Screenshot%2B2019-06-20%2Bat%2B10.55.10.png Media - Matchington Mansion - You Won't Believe the Truth Puzzle vs. Blast levels (halfway during the level), count the match possibilities in each one. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392850225-PI6L8DYJ0VVLRSP50EEL/Screenshot%2B2019-06-20%2Bat%2B10.55.17.png Media - Matchington Mansion - You Won't Believe the Truth https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392853156-NB8CJLW1HOGNS49EI5DI/Screenshot%2B2019-06-20%2Bat%2B10.55.23.png Media - Matchington Mansion - You Won't Believe the Truth The red chair or the blue chair? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392856771-H2NEJVTY34R1HMK63ZJG/Screenshot%2B2019-06-20%2Bat%2B10.55.32.png Media - Matchington Mansion - You Won't Believe the Truth By visiting friends, Matchington Mansion players can discover new furniture variants https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392859925-Q7P97RSQA8ZKR7NAZUHP/Screenshot%2B2019-06-20%2Bat%2B10.55.41.png Media - Matchington Mansion - You Won't Believe the Truth More options -> more fun https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392862605-TW636EKHW9PGI5OYUYBP/Screenshot%2B2019-06-20%2Bat%2B10.55.51.png Media - Matchington Mansion - You Won't Believe the Truth Nothing’s free in this world https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392867452-R2P2YCESLGCITTLPDSNM/Screenshot%2B2019-06-20%2Bat%2B10.56.09.png Media - Matchington Mansion - You Won't Believe the Truth Matchington Mansion’s “decoration mode” after visiting some friends. So much new stuff! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392870535-11TTDSSL367L88TCWYHK/Screenshot%2B2019-06-20%2Bat%2B10.56.25.png Media - Matchington Mansion - You Won't Believe the Truth Homescapes’ most recent event. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392874506-KVSKO6NQN7SU65NQJ3Z5/Screenshot%2B2019-06-20%2Bat%2B10.56.49.png Media - Matchington Mansion - You Won't Believe the Truth Furry tales. When in doubt, use a cat-theme! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392878354-BXUZZZZO2FI3SPEKXIHE/Screenshot%2B2019-06-20%2Bat%2B10.57.00.png Media - Matchington Mansion - You Won't Believe the Truth Matchington Mansion’s most recent event. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392881833-62C9ILA7IMBX93NDZQLI/Screenshot%2B2019-06-20%2Bat%2B10.57.13.png Media - Matchington Mansion - You Won't Believe the Truth https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392885195-B1IJFSHECNVAE7H38IQR/Screenshot%2B2019-06-20%2Bat%2B10.57.33.png Media - Matchington Mansion - You Won't Believe the Truth “Sure mom, yes dad.” https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392887553-E7XLHQPWF481O37KP4X3/mm_flirting.png Media - Matchington Mansion - You Won't Believe the Truth Not the only time Jack isn’t fully aware what’s going on. https://www.deconstructoroffun.com/blog/2019/6/6/afk-arena-puts-lilith-into-the-billionaire-club monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392895572-SCZUQEXY7CTIPH8V7IT8/Screenshot%2B2019-06-06%2Bat%2B12.26.51.png Media - AFK Arena - Hail to the New King of RPGs During the past year Lilith has been on a roll! data from the best of the best - Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392896893-OUDAVZUX6ITH6VEG26JS/Screenshot%2B2019-06-10%2Bat%2B18.08.43.png Media - AFK Arena - Hail to the New King of RPGs In a single quarter AFK Arena has been able to blast through the ultra competitive competition of turn-based RPGs in US capturing 6% of all revenue and 24% of installs. A push that is very likely to continue… data from the one and only - GameRefinery https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392899268-6WLV78R9RMEVFNVOZ72T/Screenshot%2B2019-06-10%2Bat%2B18.19.37.png Media - AFK Arena - Hail to the New King of RPGs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392900983-85C2U6A0RHL8Z4NDNYYE/Screenshot%2B2019-06-06%2Bat%2B15.26.53.png Media - AFK Arena - Hail to the New King of RPGs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392910192-V428YOCTYPJYNJ9MMY9I/afk.gif Media - AFK Arena - Hail to the New King of RPGs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392918337-MPTWEVQPJTQ86AXF7U2V/IMG_3612.PNG Media - AFK Arena - Hail to the New King of RPGs More of the same faction heroes give additional bonuses to the team. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392926929-ZQK9915ZIHKUBKCEBZBT/IMG_3611.PNG Media - AFK Arena - Hail to the New King of RPGs And as with all the RPGs, some factions are better against other. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392928476-MAML3HO681BYY2THSTPM/Screenshot%2B2019-06-10%2Bat%2B16.44.10.png Media - AFK Arena - Hail to the New King of RPGs Each hero has a set of passive and active skills, which unlock and improve with level up. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392929955-JHPSE1JNLRQRW7NV2WS1/Screenshot%2B2019-06-10%2Bat%2B16.45.27.png Media - AFK Arena - Hail to the New King of RPGs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392931333-331U8P0GX80JSTS8LK1R/Screenshot%2B2019-06-10%2Bat%2B16.50.48.png Media - AFK Arena - Hail to the New King of RPGs Where are the restricted events in AFK Arena? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392932698-D1SZ1Y8UW7QVNIR6QU4Y/Screenshot%2B2019-06-10%2Bat%2B16.58.37.png Media - AFK Arena - Hail to the New King of RPGs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392934342-K8156C6RCIWM1APXJT46/Screenshot%2B2019-06-10%2Bat%2B17.00.27.png Media - AFK Arena - Hail to the New King of RPGs From special intro quests, to recurring dailies and weeklies, all the way to the best monetisation offers are all geared towards constantly reinforcing the player habits and focusing them on campaign. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392935883-RNE5XXCSYGD4JCHHHJKL/Screenshot%2B2019-06-10%2Bat%2B17.02.36.png Media - AFK Arena - Hail to the New King of RPGs Campaign and other single player progression (right) is unlocked visibly and guidedly, whereas PVP-motivated progression, such as championships, have to be dug from deep within the game https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392937747-WXZIHO73C9JYOGTYG2TH/Screenshot%2B2019-06-10%2Bat%2B17.03.43.png Media - AFK Arena - Hail to the New King of RPGs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392939551-CGAIYQOL84FVNW39BYBU/Screenshot%2B2019-06-10%2Bat%2B17.04.11.png Media - AFK Arena - Hail to the New King of RPGs Both Heroes and gear use the classic pyramid system in which they are upgraded by fusing lower versions into the better one. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392941113-YH2LKG02FN00XPIY6T5W/Screenshot%2B2019-06-10%2Bat%2B17.05.23.png Media - AFK Arena - Hail to the New King of RPGs The very limited hero count allows players to obtain the base version of many heroes very quickly, but run into their limits just as fast. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392942861-VCC5XQW90NPH2L57J01L/Screenshot%2B2019-06-10%2Bat%2B17.07.42.png Media - AFK Arena - Hail to the New King of RPGs In the hero recruitment tavern, players have a wishlist feature, which allows them to increase the chance of getting certain heroes. There’s also a progress banner at the top that allows to buy any elite hero when the bar is filled. The bar is filled by opening gacha, so there’s that… https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392944042-OU50A1YK4LCDTS83EYOE/Screenshot%2B2019-06-10%2Bat%2B17.11.12.png Media - AFK Arena - Hail to the New King of RPGs The Guild loop pushes the player to actively play the game and complete all of the quests. By completing quests, players contribute Guild Activity Points, which are used to kick off Team Hunts. Team Hunts allow the player to earn Guild Coins, which they spend in the Guild Store to purchase better gears for their heroes. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392945633-3824K21BUP7Y0YAYKRJA/Screenshot%2B2019-06-10%2Bat%2B17.14.01.png Media - AFK Arena - Hail to the New King of RPGs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392947444-3MSU73R2XFV88AYIHXI2/Screenshot%2B2019-06-10%2Bat%2B17.14.47.png Media - AFK Arena - Hail to the New King of RPGs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392949181-5AQNL2H4VDMMB3D12RE1/Screenshot%2B2019-06-10%2Bat%2B17.19.22.png Media - AFK Arena - Hail to the New King of RPGs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392950862-NUCFI4XOQL0JMC4EKV2T/Screenshot%2B2019-06-10%2Bat%2B17.20.35.png Media - AFK Arena - Hail to the New King of RPGs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392952609-3KCXUQZ2U1DXIFDQFWE3/Screenshot%2B2019-06-10%2Bat%2B17.23.57.png Media - AFK Arena - Hail to the New King of RPGs XP is required to level up heroes. XP is gained only by a) beating a campaign level b) collecting AFK Timer - the higher the player level, the more they collect https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392954813-6QOFDLO8OF0VP1TY67QZ/Screenshot%2B2019-06-10%2Bat%2B17.26.42.png Media - AFK Arena - Hail to the New King of RPGs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392957070-F7A9UMJ4N7ZY5RIV0Q2P/Screenshot%2B2019-06-10%2Bat%2B17.37.45.png Media - AFK Arena - Hail to the New King of RPGs In addition to the run-of-the-mill subscription option AFK Arena offers also progressions ‘rewards’ - a super simplified battle pass if you will - where a single purchase of $20 allows the player to recuperate thousands of diamonds ‘earned’ by progressing in the game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392959039-ABPR5W40M638K4EHXTAM/Screenshot%2B2019-06-10%2Bat%2B17.55.20.png Media - AFK Arena - Hail to the New King of RPGs Higher VIP level gives not only significant passive bonuses, such as bigger rewards from AFK Timer or larger amount of Hero slots but also gameplay bonuses, such as ability to speed up the battles. https://www.deconstructoroffun.com/blog/2019/6/3/empires-amp-puzzles-from-a-failing-company-to-a-700m-acquisition-in-a-year monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392968361-AOAZC2RXDJOYDPLZR9WT/Screenshot%2B2019-06-03%2Bat%2B11.23.58.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. An unprecedented success from a no-name developer. Well, not quite unprecedented. There was also this no-name developer Supercell that launched their first mobile games just few miles away back in 2012. data from the ever amazing Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392970086-UXM6NIGFDIH2XNQNCD6A/Screenshot%2B2019-06-03%2Bat%2B11.40.48.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year Empires and Puzzles regularly takes the top spot in Puzzle RPG category in the West (when Dokkan is having a post event hangover). data from the unrivalled GameRefinery https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392971772-CS9L4JZQISJU4YGWR1PQ/Screenshot%2B2019-06-03%2Bat%2B17.39.40.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year this is a guest post by good ol’ Niek Tuerlings. Please do check Niek’s blog Ludocious.com. Disclaimer: The article is the author’s own professional view on Empires & Puzzles. Wooga GmbH. isn’t affiliated with this assessment in any way. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392973146-BIUW0G7C9QLI4MZ3I4WH/Screenshot%2B2019-06-03%2Bat%2B11.53.54.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year The (very simplified) core loop of Empires & Puzzles https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392975165-VOZ00T70DEP3M49GQMID/Screenshot%2B2019-06-03%2Bat%2B11.54.37.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year The hero roster (top row is the player’s team) and a hero’s detail page. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392977209-43H1MM6KY98MAI253PUC/Screenshot%2B2019-06-03%2Bat%2B11.54.47.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year Matching gems in columns sends troops upwards to attack the enemies above. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392978428-0RXKRBWCZRTK65QWHMFF/Screenshot%2B2019-06-03%2Bat%2B11.54.55.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year rock / paper / scissors (lizards / spock) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392980450-6MMY52PJZGWA4QTC0RX1/Screenshot%2B2019-06-03%2Bat%2B11.55.16.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year Snowprint Studios’ Legend of Solgard (published by King) and its refreshing core-game. Unfortunately without much success. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392982404-NL5KT8DJP19MSMDMSKOR/Screenshot%2B2019-06-03%2Bat%2B11.55.28.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year Bandai’s Marvel Puzzle Quest, still alive and (somewhat) kicking. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392983669-BSR6PBBK7NF5S8KF7G4C/Screenshot%2B2019-06-03%2Bat%2B11.55.45.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year Quantic Foundry’s Gamer Motivation Model. Which one(s) are you? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392985808-FEGHV6T078GKMV9QWQC2/Screenshot%2B2019-06-03%2Bat%2B11.56.05.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392987579-NIA6224ZWJVAILFC16I9/Screenshot%2B2019-06-03%2Bat%2B11.56.18.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year An example of variety of hero skills https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392989379-XKJNQB4LADN237NEYCJS/Screenshot%2B2019-06-03%2Bat%2B11.56.29.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year Heroes: the way E&P scales content https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392991583-1IQLDEZ6PZ6AJXS3Z757/Screenshot%2B2019-06-03%2Bat%2B11.56.42.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year The (saga) map. Overworld on the left, zoomed in province view on the right. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392993754-328MAWTAB5VEB55GA9Y4/Screenshot%2B2019-06-03%2Bat%2B11.56.55.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year Time-limited quests offering short-term progression. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392995508-P9V0JJA3D3S1KYWUP8OA/Screenshot%2B2019-06-03%2Bat%2B11.57.25.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year Hero rarity comparison; rare (3/5) on the left, legendary (5/5) on the right https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392997152-4J9GDCHLL2I9Y9TWNNPO/Screenshot%2B2019-06-03%2Bat%2B11.57.37.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year Hero summoning and training (epic and elemental summons not pictured). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771392998988-ERR6KGR0H0RWRXDCM17L/Screenshot%2B2019-06-03%2Bat%2B11.58.00.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year Tactical breakdown of Trial of Serenity (fan made) and a character’s talent grid. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393002239-IHH2L9GORBYLNMYIYDM4/Screenshot%2B2019-06-03%2Bat%2B11.58.11.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year Player-versus-Environment & Player-versus-”Player” https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393004168-6RUPW89JKRKAIYEV47YO/Screenshot%2B2019-06-03%2Bat%2B11.58.22.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year The start screen before a raid battle and the screen that pops up when starting the game after being attacked. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393005430-HPFUMOMGME9WW8I5SSN6/Screenshot%2B2019-06-03%2Bat%2B11.58.31.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year A more thorough look at the game’s loop. (excludes social & compounds quests with battles) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393007113-LCNGHFFGE0WJ1DSJDB3O/Screenshot%2B2019-06-03%2Bat%2B11.58.40.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year That derpy pet dragon though. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393008813-NX8HMUUDU23VF3P1FAS8/Screenshot%2B2019-06-03%2Bat%2B11.58.48.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year A healthy reward space provides infinite possibilities to keep selling goods. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393010734-QGG2CKGMSIQUW94SNA6C/Screenshot%2B2019-06-03%2Bat%2B11.58.58.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year Everyday I’m summonin’ https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393012665-R0L9N1U28U1994YPEIJO/Screenshot%2B2019-06-03%2Bat%2B11.59.08.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year Make it rain https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393014583-VA7I8JFZW8NOBQ1M1BD2/Screenshot%2B2019-06-03%2Bat%2B11.59.15.png Media - Empires &amp; Puzzles - From a Failing Company to a $700M Acquisition in a Year https://www.deconstructoroffun.com/blog/2019/5/1/the-game-makers-vlog-season-1 monthly 0.5 2026-02-18 https://www.deconstructoroffun.com/blog/2019/4/2/from-the-trenches-deconstructing-project-greenlight-and-early-stage-creative-processes monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393137349-UQ3AEHOR3XYOHK3LG4PR/AG_headshot.jpg Media - The 7 Steps to Successfully Greenlight a Game with an IP https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393138870-P6CMMZ6E2AEBW1OG02N0/Screenshot%2B2019-04-02%2Bat%2B19.49.55.png Media - The 7 Steps to Successfully Greenlight a Game with an IP This matrix illustrates how I make determinations about a product’s overall quality and chances for success. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393141725-M738YCEIHQPQADNJ6BLL/Screenshot%2B2019-04-02%2Bat%2B19.58.35.png Media - The 7 Steps to Successfully Greenlight a Game with an IP https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393143432-CGR75F82FKOXI91O1SBF/Screenshot%2B2019-04-02%2Bat%2B19.58.48.png Media - The 7 Steps to Successfully Greenlight a Game with an IP https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393145943-OB32RLJSMDLE22NZT0TW/Screenshot%2B2019-04-02%2Bat%2B21.01.29.png Media - The 7 Steps to Successfully Greenlight a Game with an IP https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393147233-T81ISWVY6DHWKE5PRUM0/Picture3.png Media - The 7 Steps to Successfully Greenlight a Game with an IP https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393148656-JL6KUGSXMFRW6WCT04DQ/Picture5-2.png Media - The 7 Steps to Successfully Greenlight a Game with an IP https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393150304-ETPSGYVWYWNB5OVEC6XM/Screenshot%2B2019-04-02%2Bat%2B21.14.48.png Media - The 7 Steps to Successfully Greenlight a Game with an IP https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393152754-X1ZSMQ3UQ80CUJWOMBHT/Screenshot%2B2019-04-02%2Bat%2B21.21.08.png Media - The 7 Steps to Successfully Greenlight a Game with an IP https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393155904-KKWYA7EMAB5V0ZG92K4B/Screenshot%2B2019-04-02%2Bat%2B21.28.20.png Media - The 7 Steps to Successfully Greenlight a Game with an IP Unlike Looney Tunes, Disney doesn’t have a coherent world for all of its characters. Thus PerBlue, the developer of Disney Heroes, had to create a new art style to bring all the characters under same visual umbrella. The change of art style for all the beloved characters decreased immersion and diminished the fantasy. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393159087-3AYNOZ93Y9XB8BLU1UTS/Screenshot%2B2019-04-07%2Bat%2B18.06.39.png Media - The 7 Steps to Successfully Greenlight a Game with an IP https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393161262-WM0T81AM631K8OP79FRL/Screenshot%2B2019-04-07%2Bat%2B18.06.53.png Media - The 7 Steps to Successfully Greenlight a Game with an IP https://www.deconstructoroffun.com/blog/2019/3/27/6-reasons-why-command-amp-conquer-didnt-become-a-rival-on-mobile monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393170707-BWFZ0RANX09WFLPKKVO8/Screenshot%2B2019-03-27%2Bat%2B14.46.45.png Media - 5 Reasons Why Command &amp; Conquer Didn’t Become a Rival on Mobile https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393171837-9XG1OKCQSHJ8IASLZ75N/Screenshot%2B2019-03-27%2Bat%2B12.21.41.png Media - 5 Reasons Why Command &amp; Conquer Didn’t Become a Rival on Mobile C&CR gathered almost 3M installs during the launch month. While an impressive number, it is likely less than EA was hoping for. Based on rapidly dropping installs one could argue that the game is unscalable. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393173014-543ID9E7ULWVL6B9H3MY/Screenshot%2B2019-03-27%2Bat%2B12.21.26.png Media - 5 Reasons Why Command &amp; Conquer Didn’t Become a Rival on Mobile Net revenues peaked at almost 2M on launch month. As the installs dropped, so did the revenue. Though the decline of revenue is not as steep supporting the above average retention. Nevertheless, the game is making around a million in revenues just 3 months post launch. This has to be a major disappointment to EA Mobile. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393174682-VY0RQAP2FUTCH3PT4L5C/Screenshot%2B2019-03-27%2Bat%2B14.21.41.png Media - 5 Reasons Why Command &amp; Conquer Didn’t Become a Rival on Mobile The strategy of taking a piece of the pie from Supercell has been proven unsuccessful for the last 7 years - or ever since Clash of Clans launched. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393175925-864Y2CJUQEZD07Y4OJUY/Screenshot%2B2019-03-27%2Bat%2B14.56.56.png Media - 5 Reasons Why Command &amp; Conquer Didn’t Become a Rival on Mobile Four years ago EA challenged Supercell’s Clash of Clans with a similar game that had a nostalgic PC brand and distinctive gameplay innovations. It didn’t go well. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393177119-NSV7SQAXVNZQH5UJSYPW/Screenshot%2B2019-03-27%2Bat%2B12.37.42.png Media - 5 Reasons Why Command &amp; Conquer Didn’t Become a Rival on Mobile Four years later EA challenges Supercell’s Clash Roayle with a similar game that has a nostalgic PC brand and distinctive gameplay innovations. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393178775-VYU2BRJ6VP6XD7L9W98Y/Screenshot%2B2019-03-27%2Bat%2B12.40.41.png Media - 5 Reasons Why Command &amp; Conquer Didn’t Become a Rival on Mobile The control system is a key illustration of the game’s struggles to deliver in terms of immediate gratification. Another example of this is the game’s win condition, and the extent to which different strategies are encouraged and discouraged by game design. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393181142-GT8UHLOCJKUHLXZ0CXZH/Picture1.png Media - 5 Reasons Why Command &amp; Conquer Didn’t Become a Rival on Mobile https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393183351-GLWTOUNJPZCWA6FXGPEP/Picture2.png Media - 5 Reasons Why Command &amp; Conquer Didn’t Become a Rival on Mobile https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393185207-NYRTQB32LJQ8HKKJB3GX/Screenshot%2B2019-03-27%2Bat%2B12.46.53.png Media - 5 Reasons Why Command &amp; Conquer Didn’t Become a Rival on Mobile The game features artificial cool down timers, which prevent player from spawning troops despite having the resource to do so. This slows down the match and prevents many strategies players could employ. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393186373-PMG5ICV9U1U4YTD9V7MZ/Screenshot%2B2019-03-27%2Bat%2B12.58.13.png Media - 5 Reasons Why Command &amp; Conquer Didn’t Become a Rival on Mobile Cool down timers are placed due to troop cost balancing issues. That is why the feature feels artificial. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393188609-RODIBQJXH2SGHBHMF8BH/Picture4.png Media - 5 Reasons Why Command &amp; Conquer Didn’t Become a Rival on Mobile Rock-paper-scissors is clear for new and those familiar with the franchise. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393190308-5ZCCTCHLN3QTFR68V2W3/Picture5.png Media - 5 Reasons Why Command &amp; Conquer Didn’t Become a Rival on Mobile Units’ power progression is much like in Clash Royale except that power curve have more steps due to each unit level having sub-levels. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393192464-HFLS8VB8WNG8FSYZ8UXZ/Picture6.png Media - 5 Reasons Why Command &amp; Conquer Didn’t Become a Rival on Mobile Players can invest into Harvesters to increase the speed of Tiberium accumulation https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393193896-G6IKPPVE33E39MHP9ZM7/Screenshot%2B2019-03-27%2Bat%2B13.52.14.png Media - 5 Reasons Why Command &amp; Conquer Didn’t Become a Rival on Mobile Both buildings and units cost Tiberium. So in theory, players that invest into Harvesters early on will have Tiberium and those power advantage towards the end of the match - if they survive till the end. Yet this classical strategic choice of resources versus units is hampered by the artificial cool downs described in the previous chapter. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393195226-LKHZF9Q8B64TXFXOHP2W/Screenshot%2B2019-03-27%2Bat%2B14.09.37.png Media - 5 Reasons Why Command &amp; Conquer Didn’t Become a Rival on Mobile Clash Royale is all about feints, counters, parries and knockouts while Command & Conquer Rivals is a slow and methodical grind to a point victory. https://www.deconstructoroffun.com/blog/2019/3/4/is-coin-master-the-new-face-of-social-casino monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393204956-5UJW2DOIWKHQLRPN9AI3/Screenshot%2B2019-03-04%2Bat%2B16.09.35.png Media - How Coin Master Disrupted Social Casino and Pocketed $100M https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393206104-YUXV0RTZW85Q0CU17DUQ/Article%2B-%2BPicture%2B1.png Media - How Coin Master Disrupted Social Casino and Pocketed $100M https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393207414-0U56XX9RNG4CZCY6G958/Article%2B-%2BPicture%2B2.png Media - How Coin Master Disrupted Social Casino and Pocketed $100M * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393208750-J341EKMQZBCF5O704LOU/Article%2B-%2BPicture%2B3.png Media - How Coin Master Disrupted Social Casino and Pocketed $100M The dormant downloads growth trend of Slots games over the past 2 years further fuels the idea of innovation unlocking more growth in the sub-genre. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393209961-7J82VCX4OK143JQWD2SP/Article%2B-%2BPicture%2B4.png Media - How Coin Master Disrupted Social Casino and Pocketed $100M Almost all Social Casino titles have fought for market share by staying safe and delivering authentic casino experiences on mobile. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393213607-LWJVVHWI0V1Z1A0P84LX/image-asset.png Media - How Coin Master Disrupted Social Casino and Pocketed $100M Coin Master’s store screenshots | Source: Apple App Store https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393214943-IYWKLTDQCRSMHRV5373V/Screenshot%2B2019-03-04%2Bat%2B21.20.16.png Media - How Coin Master Disrupted Social Casino and Pocketed $100M https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393216280-BGQEJOBSP300N3WZ69V8/image-asset.png Media - How Coin Master Disrupted Social Casino and Pocketed $100M Coin Master has made over January revenues have skyrocketed +250% YoY! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393218092-039QODGTUNDM8H8DCVVA/image-asset.png Media - How Coin Master Disrupted Social Casino and Pocketed $100M CM hovers in the top 50 grossing games. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393219474-EWS6RY6JO6QU4ZKWG4KT/image-asset.png Media - How Coin Master Disrupted Social Casino and Pocketed $100M CM has unlocked downloads growth in countries like India and Israel - both non-traditional slots markets. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393220749-YAGBV7AXWD3A212W1VQC/Article%252B-%252BPicture%252B9.jpg Media - How Coin Master Disrupted Social Casino and Pocketed $100M https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393222215-QHGNHBIW5572WCR2703X/Article%2B-%2BPicture%2B10.jpeg Media - How Coin Master Disrupted Social Casino and Pocketed $100M https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393223777-UE9DVRWYZU1C6W9G2K3G/image-asset.png Media - How Coin Master Disrupted Social Casino and Pocketed $100M “Attack” reel match and gameplay screen. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393225377-DZKMH82QN9PT7WQRY4I1/Article%2B-%2BPicture%2B12.png Media - How Coin Master Disrupted Social Casino and Pocketed $100M “Shield” reel match and attack blocked by shield screen. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393227011-1NPNZB679XLGSB608QJR/Article%2B-%2BPicture%2B13.png Media - How Coin Master Disrupted Social Casino and Pocketed $100M “Raid” reel match and gameplay screen. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393228680-0I1AL5C2QV485T2Z7MJC/Article%2B-%2BPicture%2B14.png Media - How Coin Master Disrupted Social Casino and Pocketed $100M https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393231381-V24KBVL6GM0E5YD4RQ7E/Article%2B-%2BPicture%2B15.png Media - How Coin Master Disrupted Social Casino and Pocketed $100M Apart from these, there is one bonus feature that almost feels like an easter egg - it is possible for a player to be attacked/raided while playing the game, making the screen shake to let them know! 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2019 Predictions #8: Social Casino Gets Disrupted by a Pig and a Pirate * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393314214-CRM5CAK4OT2TCWBBT0AS/image-asset.png Media - 2019 Predictions #8: Social Casino Gets Disrupted by a Pig and a Pirate https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393315450-X2QNU8RZP9R12MP5IRD6/image-asset.png Media - 2019 Predictions #8: Social Casino Gets Disrupted by a Pig and a Pirate * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393316676-F47L1R3C1FAI0G8F6K76/image-asset.png Media - 2019 Predictions #8: Social Casino Gets Disrupted by a Pig and a Pirate https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393317870-9VEP7TFVI20XYJK3JNOO/image-asset.png Media - 2019 Predictions #8: Social Casino Gets Disrupted by a Pig and a Pirate * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393319125-ZXINK69LIOXWFQXJM2Y5/Article%2B-%2BPicture12.png Media - 2019 Predictions #8: Social Casino Gets Disrupted by a Pig and a Pirate https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393320380-76Z5ET4LVW5BDNMJCVL8/image-asset.png Media - 2019 Predictions #8: Social Casino Gets Disrupted by a Pig and a Pirate * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393321948-XS6CVKMO4CBWODOE319N/Article%2B-%2BPicture14.png Media - 2019 Predictions #8: Social Casino Gets Disrupted by a Pig and a Pirate Source: Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393323351-MIISBWMEI84U69FZY2P8/image-asset.png Media - 2019 Predictions #8: Social Casino Gets Disrupted by a Pig and a Pirate https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393324566-E4I2VXQXUTDT1HPNCD6R/image-asset.png Media - 2019 Predictions #8: Social Casino Gets Disrupted by a Pig and a Pirate * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393326231-D14G5E5MRLE7OS1YOE3J/image-asset.png Media - 2019 Predictions #8: Social Casino Gets Disrupted by a Pig and a Pirate Source: Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393327674-KTCDXYE82F346DEW34G0/image-asset.png Media - 2019 Predictions #8: Social Casino Gets Disrupted by a Pig and a Pirate Source: Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393328948-CYOY5BI77SINX8OFGU9I/image-asset.png Media - 2019 Predictions #8: Social Casino Gets Disrupted by a Pig and a Pirate WSOP seeing a much healthier downloads graph compared to Zynga Poker. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393330275-KWIZV9L23LMU1BASYTK3/image-asset.png Media - 2019 Predictions #8: Social Casino Gets Disrupted by a Pig and a Pirate And a better revenue graph too! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393331443-3HBONEZRN6C4R5SSJTYD/Article%2B-%2BPicture21.png Media - 2019 Predictions #8: Social Casino Gets Disrupted by a Pig and a Pirate WSOP > WPT! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393332913-57FWXY3K0QMHQ2N5H860/image-asset.png Media - 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2019 Predictions #8: Social Casino Gets Disrupted by a Pig and a Pirate January revenues have skyrocketed by more than +250% YoY! Source: Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393341458-AJCSOLY6PB5VDGLJN6LA/Article%2B-%2BPicture28.png Media - 2019 Predictions #8: Social Casino Gets Disrupted by a Pig and a Pirate The game hovers in the top 50 grossing games. Source: Sensor Tower https://www.deconstructoroffun.com/blog/2019/2/12/2019-predictions-7-strategy-games monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393350042-YLUWTWWOSCNDV1GV50VM/Screenshot%2B2019-02-12%2Bat%2B10.55.33.png Media - 2019 Predictions #7: There Is a Billion to be Made in the Wake of Machine Zone Strategy games account for the biggest revenue in mid-core games and second largest in all mobile games after Puzzle games. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393351194-HXCIBVUSO0MU8RBSAAP3/Screenshot%2B2019-02-12%2Bat%2B10.58.02.png Media - 2019 Predictions #7: There Is a Billion to be Made in the Wake of Machine Zone As a whole, the Strategy games category has declined due to decline of Clash Royale. That decline was set in motion due to rise of Fortnite. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393352612-L8M2SJ59SETL15VT0CF1/Screenshot%2B2019-02-12%2Bat%2B17.32.29.png Media - 2019 Predictions #7: There Is a Billion to be Made in the Wake of Machine Zone FunPlus (Guns of Glory, King of Avalon) and IGG (Lords Mobile) took over the lead in the subcategory when Machine Zone (Final Fantasy, Mobile Strike, Game of War) slipped. The fall of Machine Zone from the top position also opened up the market for numerous new publishers not shown in the graph. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393353937-B2YK5X909X8Z2YUOET7R/Screenshot%2B2019-02-10%2Bat%2B7.53.24.png Media - 2019 Predictions #7: There Is a Billion to be Made in the Wake of Machine Zone FunPlus (Kingsgroup) is the biggest 4X publisher as of date. While IGG and MZ focused on growing their flagship titles, FunPlus took a page out of Kabam’s playbook and focused on resigning their original hit in search of improved marketability and new player segments. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393355070-791UF374IV8NPU2C16D5/Screenshot%2B2019-02-09%2Bat%2B15.57.16.png Media - 2019 Predictions #7: There Is a Billion to be Made in the Wake of Machine Zone FunPlus has achieved incredible growth by launching reskins of its original hit, King of Avalon. In other words, while competitors were growing their hit game, FunPlus focused on building a 4X platform allowing them to create and run a portfolio of strategy games. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393356324-JUV3DEBAX7TY9KDVO2ZN/Screenshot%2B2019-02-11%2Bat%2B16.53.24.png Media - 2019 Predictions #7: There Is a Billion to be Made in the Wake of Machine Zone While Final Fantasy is the biggest IP 4X game, WB’s Game of Thrones is definitely a killer hit that has been growing for soon two year straight. Scopely’s Star Trek looks also like a massive hit and on to a start to make it biggest grossing game from the publisher. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393357809-EWU5VHEVUSB8ECQ54KCJ/Screenshot%2B2019-02-12%2Bat%2B18.00.23.png Media - 2019 Predictions #7: There Is a Billion to be Made in the Wake of Machine Zone The top in 4X games is high and wide with top 9 games all making over $5M in revenue a month. In addition, the long tail of each game, once marketing has been cut-off, is very long and very profitable. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393359123-VUE7ZDWDIV990A324LT5/Screenshot%2B2019-02-12%2Bat%2B14.50.29.png Media - 2019 Predictions #7: There Is a Billion to be Made in the Wake of Machine Zone Clash of Clans continues to take the majority of yearly revenues in the Build & Battle subcategory but every year the game’s share of the pie is getting slightly smaller as rivals take an increasingly larger share bite by bite. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393360393-8OC1LD9VEFJW3KAT3MGM/Screenshot%2B2019-02-11%2Bat%2B17.40.33.png Media - 2019 Predictions #7: There Is a Billion to be Made in the Wake of Machine Zone This is the closest you can get to a monopoly on mobile. Event IPs like Titanfall, South Park, Star Wars and Command & Conquer were unable to make any damage in the Synchronous Battlers subcategory. https://www.deconstructoroffun.com/blog/2019/2/4/2019-predictions-6-the-magical-storm-gathers-around-card-battlers monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393369476-UFO34KJYKJIT13V1M2ZH/2018%2Bmid-core%2Bmarket%2Bsnapshot.png Media - 2019 Predictions #6: The Magical Storm Gathers Around Card Battlers * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393370668-TFBIP3YML3CZTNAOCDA2/Card%2BBattlers%2B-%2BPicture1.png Media - 2019 Predictions #6: The Magical Storm Gathers Around Card Battlers https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393371896-Q37D0W2C0M3I1FF1L798/Card%2BBattlers%2B-%2BPicture2.png Media - 2019 Predictions #6: The Magical Storm Gathers Around Card Battlers * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393373219-XCYMNWAVTC7HKUWYKI16/Card%2BBattlers%2B-%2BPicture3.png Media - 2019 Predictions #6: The Magical Storm Gathers Around Card Battlers https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393374389-7QCELQ4HKFYOJWN0UBCS/Card%2BBattlers%2B-%2BPicture4.png Media - 2019 Predictions #6: The Magical Storm Gathers Around Card Battlers * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393376221-KE6J903LFSFQRUGU9U7D/MTG%2Bvs%2BHearthstone%2BTwitch.png Media - 2019 Predictions #6: The Magical Storm Gathers Around Card Battlers Avg. daily Twitch viewers of Hearthstone (purple) vs MTG: Arena (green) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393377446-WT0EE3IW2A8MIH74W6VN/Card%2BBattlers%2B-%2BPicture5.png Media - 2019 Predictions #6: The Magical Storm Gathers Around Card Battlers Roughly estimated from multiple online sources https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393378732-99NRBC7I55XVVGEG6YZI/Screenshot%2B2019-02-02%2Bat%2B20.24.02.png Media - 2019 Predictions #6: The Magical Storm Gathers Around Card Battlers Source: Google Trends https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393380580-IIU3RRKE7HCAFGW5X4CP/Screenshot%2B2019-02-03%2Bat%2B18.36.49.png Media - 2019 Predictions #6: The Magical Storm Gathers Around Card Battlers Huge community hate captured in Steam game reviews; Source: Steam https://www.deconstructoroffun.com/blog/2019/2/2/2019-predictions-5-rpg-is-where-the-big-bucks monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393386853-3RBN0ALWOVGMX1NUTIQ9/Screenshot%2B2019-01-29%2Bat%2B18.14.46.png Media - 2019 Predictions #5 These Three RPG Categories Will Grow Further Source: GameRefinery https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393388187-Q3DUPZB47IBFZFHLDSKJ/Screenshot%2B2019-01-30%2Bat%2B21.31.28.png Media - 2019 Predictions #5 These Three RPG Categories Will Grow Further The mid-core market grew by 7% in 2018. The main bulk of growth was driven by Battle Royale and Puzzle RPG and Fighting Games while the biggest losers were Synchronous Battlers (aka. Clash Roayle) and MMORPG (aka. Lineage II) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393389671-K8H26UKV3A06L2IS7RUB/Screenshot%2B2019-01-30%2Bat%2B21.31.35.png Media - 2019 Predictions #5 These Three RPG Categories Will Grow Further All but MMORPG (Lineage II) games grew YoY in 2018. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393391444-UR3UZAEQU2KLQT9U5B93/Screenshot%2B2019-01-30%2Bat%2B21.31.42.png Media - 2019 Predictions #5 These Three RPG Categories Will Grow Further https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393392767-4DE954PO0GMBSEUN8X6M/Screenshot%2B2019-01-30%2Bat%2B9.56.59.png Media - 2019 Predictions #5 These Three RPG Categories Will Grow Further The Puzzle RPG sub-category has picked up pace of growth year after year in the West with every new hit significantly increasing the the size of the pie towards the hyper growth of 2018. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393394595-FRMCU38CAF534JUYSAAD/Screenshot%2B2019-01-30%2Bat%2B21.36.27.png Media - 2019 Predictions #5 These Three RPG Categories Will Grow Further https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393395953-ZVL9JEX5C8UL9QAYRY4A/Screenshot%2B2019-01-30%2Bat%2B11.03.18.png Media - 2019 Predictions #5 These Three RPG Categories Will Grow Further Just like within Puzzle RPG, new top hits, such as Marvel: Strike Force have after initial cannibalisation actually grown the pie. This is a sign of healthy and competitive category. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393397100-I3O2L2ZKKASCA25U02VW/Screenshot%2B2019-01-30%2Bat%2B11.17.54.png Media - 2019 Predictions #5 These Three RPG Categories Will Grow Further Disney Heroes didn’t reach the top and the jury is still out on Looney Tunes. Arguably these and other more casual IPs are not that suited for turn-based RPG games. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393398341-BQ98BZ4N3FCS1JWFQI5J/Screenshot%2B2019-01-30%2Bat%2B12.58.05.png Media - 2019 Predictions #5 These Three RPG Categories Will Grow Further This graph clearly shows that the Western RPG market is far from its true potential when one of our top games in the sub-category is compared to one of the top Asian turn-based RPGs. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393400101-KZ3EM20FT0UQSG964RQM/Screenshot%2B2019-01-30%2Bat%2B21.36.45.png Media - 2019 Predictions #5 These Three RPG Categories Will Grow Further https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393401406-F78M5KC9MALTA21K0MX2/Screenshot%2B2019-01-30%2Bat%2B13.03.04.png Media - 2019 Predictions #5 These Three RPG Categories Will Grow Further There are only three Action RPGs that are getting majority of the revenues from the Western markets. All other games in the top are successful mainly in Asia. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393403064-E1IA970JM5EKK97GMQH4/Screenshot%2B2019-01-30%2Bat%2B21.37.56.png Media - 2019 Predictions #5 These Three RPG Categories Will Grow Further https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393404288-WMU9VWN6MAIW76KQNMXR/Screenshot%2B2019-02-02%2Bat%2B22.21.07.png Media - 2019 Predictions #5 These Three RPG Categories Will Grow Further There are really only two MMORPGs in the West worth mentioning. Runescape looks like a nice game for hardcore niche audience. Lineage II has been on a long decline but is still a massive mega hit. Please keep in mind though that out of all that massive revenue less than 10 percent comes from the Western market. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393405687-B2KGXQHVE10SJSPFG2BJ/Screenshot%2B2019-01-30%2Bat%2B17.51.09.png Media - 2019 Predictions #5 These Three RPG Categories Will Grow Further For the longest time Marvel Contest the Champions was truly the only viable Fighting game in the market. Dragon Ball Z has been the only other game to breakthrough in the category over the last 4 years. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393407073-PGETV9H06FFQ0HLVPEKJ/Screenshot%2B2019-01-30%2Bat%2B21.01.29.png Media - 2019 Predictions #5 These Three RPG Categories Will Grow Further Survival don’t seem too offer much survival opportunities for other than one single game, Last Day on Earth. https://www.deconstructoroffun.com/blog/2019/1/24/2019-predictions-4-ltenter-title-heregt monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393417463-QH5G9KUJFYPYKDQQH3IH/Screenshot%252B2019-01-16%252Bat%252B11.10.40.png Media - 2019 Predictions: #4 Pokemon Go Will Get a Magical Rival https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393418789-2ID20ESNS2BB0F4Q2C5Y/Picture1.png Media - 2019 Predictions: #4 Pokemon Go Will Get a Magical Rival https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393420008-7PYH462BMZ0ONFFBE41C/Picture2.png Media - 2019 Predictions: #4 Pokemon Go Will Get a Magical Rival * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393421230-4E7NY54XFGKGZ1TNLCOV/image-asset.png Media - 2019 Predictions: #4 Pokemon Go Will Get a Magical Rival https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393422541-KPSLNXZNPE6XATV0CW1R/image-asset.png Media - 2019 Predictions: #4 Pokemon Go Will Get a Magical Rival * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393424219-U3V5BGKWCZOAE2V3T2ZP/image-asset.png Media - 2019 Predictions: #4 Pokemon Go Will Get a Magical Rival https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393425439-7Y6I7DXGCUI7P1YQ41OT/image-asset.png Media - 2019 Predictions: #4 Pokemon Go Will Get a Magical Rival * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393427901-IR3EAL0LA14ZWPKMR0IX/Screenshot%2B2019-01-25%2Bat%2B20.29.19.png Media - 2019 Predictions: #4 Pokemon Go Will Get a Magical Rival Walking Dead: Our World was a major disappointment to Next Games that put the company into a downward spiral. While technical difficulties were for sure an issue, one could argue that the Walking Dead IP doesn’t quite support highly addictive and vast collection mechanics as is the case with Pokemon Go. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393429179-9EJECYSKJZ8WARVLP2WL/image-asset.png Media - 2019 Predictions: #4 Pokemon Go Will Get a Magical Rival * Roughly estimated from multiple online sources https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393430450-NAAVSW24TDHDY1TVDTU0/image-asset.png Media - 2019 Predictions: #4 Pokemon Go Will Get a Magical Rival Source: Google Trends https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393431631-G1C3PE01PLNI3XS8MXAA/image-asset.png Media - 2019 Predictions: #4 Pokemon Go Will Get a Magical Rival https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393432853-97R1U8CH4XM8ZU9FDBYQ/image-asset.png Media - 2019 Predictions: #4 Pokemon Go Will Get a Magical Rival * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393434173-R3EKF241M5C9GF2AKNEF/image-asset.png Media - 2019 Predictions: #4 Pokemon Go Will Get a Magical Rival https://www.deconstructoroffun.com/blog/2019/1/22/2019-predictions-3-simulation-and-lifestyle-games monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393446561-KDLMGILSU0SXGC8V0U1A/Screenshot%252B2019-01-16%252Bat%252B11.10.40.png Media - 2019 Predictions: #3 Simulation &amp; Customisation Games get Primed for Growth https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393447800-RYJ4VJ6MGQR7W3V0RJOY/Picture1.png Media - 2019 Predictions: #3 Simulation &amp; Customisation Games get Primed for Growth https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393449231-H9PJCTSGD2BPQM4ZFD13/Screenshot%2B2019-01-23%2Bat%2B7.44.08.png Media - 2019 Predictions: #3 Simulation &amp; Customisation Games get Primed for Growth https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393450474-58MUW5MG1XKOEWVIF3T8/Screenshot%2B2019-01-23%2Bat%2B7.38.05.png Media - 2019 Predictions: #3 Simulation &amp; Customisation Games get Primed for Growth Overall, the Adventure games category is IP driven, relatively poorly monetising and costly to develop and run due to massive amount of content they demand. In other words, arguably one of the least attractive categories in mobile games. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393451655-WOQC09KY20OKL4FJW77D/Screenshot%2B2019-01-23%2Bat%2B6.56.05.png Media - 2019 Predictions: #3 Simulation &amp; Customisation Games get Primed for Growth https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393452924-UP0Q24LD3U8C3VQBSSZC/Screenshot%2B2019-01-22%2Bat%2B18.40.06.png Media - 2019 Predictions: #3 Simulation &amp; Customisation Games get Primed for Growth Hay Day and Township are clear sub-category leaders who exchange the number one spot on monthly basis. Klondike was the clear surprise hit of 2018 coming out of nowhere to capture the number three spot in crafting games. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393454388-WEZA8QZJF59USEWSSIRC/Screenshot%2B2019-01-23%2Bat%2B6.51.43.png Media - 2019 Predictions: #3 Simulation &amp; Customisation Games get Primed for Growth https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393455749-ULDH34FMSEIGQTGBYYIP/Screenshot%2B2019-01-22%2Bat%2B18.56.03.png Media - 2019 Predictions: #3 Simulation &amp; Customisation Games get Primed for Growth For a couple of months Ludia’s Jurassic World was leading the breeding games category ahead of perennial hits from Social Point - Dragon City and Monster Legends. But as the blockbuster movie exited the cinemas, so did the charts for breeding games normalise. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393457199-F1RBYXMQZDHVVHS4WCU8/Screenshot%2B2019-01-23%2Bat%2B7.03.00.png Media - 2019 Predictions: #3 Simulation &amp; Customisation Games get Primed for Growth https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393458387-D294FYE1P2JZI53XQ8N9/Screenshot%2B2019-01-22%2Bat%2B19.01.10.png Media - 2019 Predictions: #3 Simulation &amp; Customisation Games get Primed for Growth Sandbox games was same as Minecraft since till 2016. The Roblox started growing and hasn’t slowed down its pace. Minecraft free-to-play is a huge opportunity but given the weight of the IP it will take a long time before it will get introduced. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393459812-U1A2PX5PLBM7UIGALX5C/Screenshot%2B2019-01-23%2Bat%2B6.49.05.png Media - 2019 Predictions: #3 Simulation &amp; Customisation Games get Primed for Growth https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393461024-5M8RDC5WWWZLKU4GZ5BY/Screenshot%2B2019-01-22%2Bat%2B19.05.59.png Media - 2019 Predictions: #3 Simulation &amp; Customisation Games get Primed for Growth Cooking Craze is a great example of a game that entered entrenched and relatively small category late but was able to climb quickly to the top with smart improvements to core and meta-game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393462324-TM5K380SRU85CMBISIXT/Picture2.png Media - 2019 Predictions: #3 Simulation &amp; Customisation Games get Primed for Growth Here we see 3 sub-genres with very different destinies. Interactive Story managed to increase by over 50% thanks to the growth of Choices and Episode. These two games remain undisputed leaders not giving new titles any opportunity. The music category remained a curiosity at best. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393464080-VDZEZQG9PE0IJ7U637JY/Screenshot%2B2019-01-23%2Bat%2B6.38.16.png Media - 2019 Predictions: #3 Simulation &amp; Customisation Games get Primed for Growth https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393466092-M9WYUOMH9MVM2XPS4448/Picture4.png Media - 2019 Predictions: #3 Simulation &amp; Customisation Games get Primed for Growth https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393467282-E0IJWBJLSWE3PUCC6RQC/Picture5.png Media - 2019 Predictions: #3 Simulation &amp; Customisation Games get Primed for Growth Revenue growth of various Interactive Story Games over 2018. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393469170-DL7LP6XG3NXEGRPBAC35/Screenshot%2B2019-01-23%2Bat%2B6.42.39.png Media - 2019 Predictions: #3 Simulation &amp; Customisation Games get Primed for Growth https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393470555-K9PFSQ8O0K6O8LTD8AV1/Picture6.png Media - 2019 Predictions: #3 Simulation &amp; Customisation Games get Primed for Growth Revenue growth of various Customization Games over 2018. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393472440-MS1OTS49UVNNCF1KQLA1/image-asset.png Media - 2019 Predictions: #3 Simulation &amp; Customisation Games get Primed for Growth https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393473674-DRKDLC7NB1DH10633R1M/Screenshot%2B2019-01-22%2Bat%2B18.49.45.png Media - 2019 Predictions: #3 Simulation &amp; Customisation Games get Primed for Growth Today Sims Mobile and Sims FreePlay make just as much in revenue as Sims FreePlay did alone just a year ago. In other words, same amount of revenue with a multiple of cost. Undoubtedly not something EA was gunning for. https://www.deconstructoroffun.com/blog/2019/1/16/2019-predictions-2-hyper-casual-games-perfect-hybrid-monetization monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393483135-GRV99VKRU02C0ZMJTMR9/Screenshot%2B2019-01-16%2Bat%2B11.10.40.png Media - 2019 Predictions: #2 the Hyper-Casual Party, as We Know It, Will End https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393484695-M3BFOHN3UCEJUE3SRY0T/Screenshot%2B2019-01-16%2Bat%2B11.09.52.png Media - 2019 Predictions: #2 the Hyper-Casual Party, as We Know It, Will End While Battle Royale games made the loud splash during 2018, the Arcade games grew their revenues at triple digit speed becoming the second most grossing category in Casual Games. *Ad revenues not included in the image above https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393486066-5SCKFJABCZL5OWYI5GIT/Screenshot%2B2019-01-16%2Bat%2B11.26.03.png Media - 2019 Predictions: #2 the Hyper-Casual Party, as We Know It, Will End The growth in hyper-casual games has dropped rapidly as the competition shot up. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393487600-161552EQK14NEBYAVIPT/Screenshot%2B2019-01-16%2Bat%2B11.32.01.png Media - 2019 Predictions: #2 the Hyper-Casual Party, as We Know It, Will End Top hyper-casual publishers (Dec. 2018). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393488796-JTN28Z15JCY9VOWAU1GU/image_preview-2.png Media - 2019 Predictions: #2 the Hyper-Casual Party, as We Know It, Will End https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393490225-Y415F276WA9NXVKS5QTG/image_preview.jpeg Media - 2019 Predictions: #2 the Hyper-Casual Party, as We Know It, Will End “Tomb of the Mask” is just one of the examples of hyper-casual games that are pushing the IAP monetisation via subscription offering. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393491586-MLIG2TK4KCMDCCR04RS1/Screenshot%2B2019-01-16%2Bat%2B20.44.46.png Media - 2019 Predictions: #2 the Hyper-Casual Party, as We Know It, Will End https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393492961-OOIT738K9GRSFO607401/Screenshot%2B2019-01-16%2Bat%2B13.10.17.png Media - 2019 Predictions: #2 the Hyper-Casual Party, as We Know It, Will End Downloads grew significantly due to new game Merge Planes making an ultra aggressive push to the top. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393495181-F6B65CSL4HPC8QMWPZOD/Screenshot%2B2019-01-16%2Bat%2B16.18.35.png Media - 2019 Predictions: #2 the Hyper-Casual Party, as We Know It, Will End *Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393496522-CV9GKVAXT8AIZNVLHZ2J/image_preview-5.png Media - 2019 Predictions: #2 the Hyper-Casual Party, as We Know It, Will End Source: Sensor Tower; Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393497653-EM5ICUU75K5PHTURNNY8/image_preview-6.png Media - 2019 Predictions: #2 the Hyper-Casual Party, as We Know It, Will End *Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393499084-J5RDZ9MGGSQIEKP4D7UA/Screenshot%2B2019-01-16%2Bat%2B20.43.12.png Media - 2019 Predictions: #2 the Hyper-Casual Party, as We Know It, Will End https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393500528-3G79KXM0X1IE0KAAUBGE/Screenshot%2B2019-01-16%2Bat%2B16.27.12.png Media - 2019 Predictions: #2 the Hyper-Casual Party, as We Know It, Will End Voodoo is responsible for the downloads growth launching three new IO games. On the IAP revenue side Coin Master has been breaking the bank. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393501800-283PGYLP6Z7ATXOWOJJP/image_preview-7.png Media - 2019 Predictions: #2 the Hyper-Casual Party, as We Know It, Will End https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393502977-C11P73ST9BHGTQ8BPMRI/image_preview-8.png Media - 2019 Predictions: #2 the Hyper-Casual Party, as We Know It, Will End https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393505242-Z47W3OO3LTV734B2LA7X/image_preview-9.png Media - 2019 Predictions: #2 the Hyper-Casual Party, as We Know It, Will End https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393506631-I74XCMQ1K7GOPE4KZI73/Screenshot%2B2019-01-16%2Bat%2B16.38.25.png Media - 2019 Predictions: #2 the Hyper-Casual Party, as We Know It, Will End https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393508177-9PIZJYJFURSZ5JKDKX2D/Screenshot%2B2019-01-16%2Bat%2B20.40.24.png Media - 2019 Predictions: #2 the Hyper-Casual Party, as We Know It, Will End https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393509614-JFRD16N1SW9IRY3O6HZL/Screenshot%2B2019-01-16%2Bat%2B16.46.28.png Media - 2019 Predictions: #2 the Hyper-Casual Party, as We Know It, Will End https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393510889-LST060CWIDJCQM15ZPSZ/image_preview-10.png Media - 2019 Predictions: #2 the Hyper-Casual Party, as We Know It, Will End https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393512253-H9S7WTW003HUDGWX7US7/image_preview-12.png Media - 2019 Predictions: #2 the Hyper-Casual Party, as We Know It, Will End https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393513736-BLKV7KA2N37JK76QN3QT/Screenshot%2B2019-01-16%2Bat%2B20.46.00.png Media - 2019 Predictions: #2 the Hyper-Casual Party, as We Know It, Will End https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393515123-EUH5YTWSOTGV4J1XOTW0/image_preview-13.png Media - 2019 Predictions: #2 the Hyper-Casual Party, as We Know It, Will End https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393516418-NAPUP08XN0G0IEMW3ZOD/image_preview-14.png Media - 2019 Predictions: #2 the Hyper-Casual Party, as We Know It, Will End * Ad revenues not included https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393519174-BSDBJU1LI6WT2K343QWG/image_preview-15.png Media - 2019 Predictions: #2 the Hyper-Casual Party, as We Know It, Will End https://www.deconstructoroffun.com/blog/2019/1/14/2019-predictions-casual-games monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393526543-CEBYLB54B1NE5BWSWZUY/Screenshot%2B2019-01-14%2Bat%2B17.15.32.png Media - 2019 Predictions: #1 Only One Way to Climb to the Top of the Puzzle Games Category While mature, the Match & Blast sub-category still grew revenues by almost a third. Most revenue growth was nevertheless in Board and Word games, which likely grew even more if ad-revenue were to be accounted in this chart. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393528727-94OZ9UTOIJUTE1O0VF7P/Screenshot%2B2019-01-14%2Bat%2B17.25.38.png Media - 2019 Predictions: #1 Only One Way to Climb to the Top of the Puzzle Games Category https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393530517-YDFTWU1NSA0C45XXE1LL/Screenshot%2B2019-01-15%2Bat%2B14.23.44.png Media - 2019 Predictions: #1 Only One Way to Climb to the Top of the Puzzle Games Category King continued to lead the Match & Blast sub-category in terms of revenues during 2018. Candy Crush franchise brings over 60% of all portfolio revenues. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393532139-OY9YUAV4WAQPYB6CFOI6/Screenshot%2B2019-01-14%2Bat%2B17.31.39.png Media - 2019 Predictions: #1 Only One Way to Climb to the Top of the Puzzle Games Category Candy Crush Friends Saga broke the curse of ever smaller follow-up titles and became the third largest Candy Crush game. Without it, the Candy Crush franchise would have declined YoY. What’s interesting to notice is that there’s seemingly no cannibalisation when launching a new Candy Crush game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393533721-20FARUANPH31SM8SL3DN/1.png Media - 2019 Predictions: #1 Only One Way to Climb to the Top of the Puzzle Games Category Playrix’ took 20% of all category revenues with Fishdom, Homescapes and Gardenscapes while Peak Games grew it’s category revenues to 12% powered by Toy Blast and Toon Blast. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393535084-BZNTV3SZXQZ9WYTDQ4IC/2.png Media - 2019 Predictions: #1 Only One Way to Climb to the Top of the Puzzle Games Category Just like the revenues, installs also stabilised for the top three developers during 2018. This us largely due to lack of new hit games and most importantly, the constant increase of CPIs. The only growth spurs are created by the launch of new games such as King’s Candy Crush Friends(Oct18),Bubble Witch Saga 3(Jan17) and Farm Heroes Super Saga(Jul16), Playrix’s Homescapes(Sep17) and Peak Games’ Toon Blast(Jan18) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393536977-QPI2KMLNJQESHTEF1BNR/Screenshot%2B2019-01-15%2Bat%2B14.42.13.png Media - 2019 Predictions: #1 Only One Way to Climb to the Top of the Puzzle Games Category Matchington Mansion and Home Design Makeover (just outside top 10) combined strong marketability with proven meta game. Product positioning, aggressive performance marketing, gameplay innovations and rigorous optimisation are the absolute prerequisites to reach the top of the category. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393538989-J0104U5YIB6RJ8US7MFS/Screenshot%2B2019-01-14%2Bat%2B18.07.11.png Media - 2019 Predictions: #1 Only One Way to Climb to the Top of the Puzzle Games Category https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393540343-AXSN6BV8LYH4VPWWV0QN/3.png Media - 2019 Predictions: #1 Only One Way to Climb to the Top of the Puzzle Games Category Top 5 Action Puzzle games. Angry Birds franchise grab a solid 70% of category revenues. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393542489-7A7AD382SXJ9Y00MBEGL/Screenshot%2B2019-01-14%2Bat%2B18.08.16.png Media - 2019 Predictions: #1 Only One Way to Climb to the Top of the Puzzle Games Category https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393544189-55J4RPB54TLYS6YS70H3/4.png Media - 2019 Predictions: #1 Only One Way to Climb to the Top of the Puzzle Games Category Merge Dragons and June’s Journey are the rising stars of the category. Arguably these games got their companies acquired as Gram Games was picked by Zynga and Wooga got acquired by Playtika https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393545999-DAF4PIRMI9RA41I18HS0/Screenshot%2B2019-01-14%2Bat%2B18.10.15.png Media - 2019 Predictions: #1 Only One Way to Climb to the Top of the Puzzle Games Category https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393548003-G1AVTZTNVYDLA1R4E8L3/5.png Media - 2019 Predictions: #1 Only One Way to Climb to the Top of the Puzzle Games Category Board and Word games grew its IAP revenues tremendously during the 2018. Keep in mind that ad revenues account for additional 25% to 75% of revenues depending a game. https://www.deconstructoroffun.com/blog/2018/11/22/disney-heroes monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393559508-FRTSQ74TIBIORUHVQPG6/Screenshot%2B2018-12-06%2Bat%2B20.02.12.png Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP Disney Heroes has accumulated some 12M installs and close to $10M in net revenues in less than 8 months. The stability of the revenue curve despite the drastic increase of installs speaks of the game’s staying power. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393560965-GYAQ5BXKCKQYBHICRYND/Screenshot%2B2018-12-06%2Bat%2B20.01.04.png Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393563402-2KNP0DCE9R5RZ9AXBSOO/Screenshot%2B2018-12-17%2Bat%2B17.31.46.png Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393567191-BEG2KRZ8PPNC9B1WPW6S/Screenshot%2B2018-11-22%2Bat%2B16.13.24.png Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP The hero roster, new heroes are added regularly https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393568787-DYED28DQ3EJ1KEP8BSSJ/Screenshot%2B2018-11-22%2Bat%2B16.13.34.png Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP Disney Heroes’ core loop https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393595206-TSGT8GTXR41X1SMB8THS/D1.gif Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP The start of a fight https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393631521-0T7VG3S129818PZHEDY7/D2.gif Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP Using skills during a fight https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393635115-U3OHPQN3T5MF7XHDZ3YQ/Screenshot%2B2018-11-22%2Bat%2B16.14.05.png Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393637910-W7E95P2A0WJJ113I7YTQ/Screenshot%2B2018-11-22%2Bat%2B16.14.14.png Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP Daily quests; the main way to level up Team Level https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393640961-L2FX7EXF7DNPR4WL2SST/Screenshot%2B2018-11-22%2Bat%2B16.14.23.png Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP Game mode selection on the scrollable main screen https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393643176-O7DVI58H1HEWIN7Q77R6/Screenshot%2B2018-11-22%2Bat%2B16.14.30.png Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP The main campaign, the biggest source of badges https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393645653-8FIH7ITJ2GIPC588V7HR/Screenshot%2B2018-11-22%2Bat%2B16.14.38.png Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP The elite campaign, showing which specific hero chips can be earned in each level https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393647921-XNN5AT1UFVK8QPJRH9WG/Screenshot%2B2018-11-22%2Bat%2B16.14.49.png Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP The friend campaign, using specific energy to fight as a duo of heroes https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393650648-BQN9J68VHZGZQ33IT5YB/Screenshot%2B2018-11-22%2Bat%2B16.15.05.png Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP Missions are set timers to increase friendship levels https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393653496-U1G7O4XFUB4U7H4TCEID/Screenshot%2B2018-11-22%2Bat%2B16.15.15.png Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP The market; the game’s main currency trade https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393657601-KCF1JNPDGDXH99K8FR32/Screenshot%2B2018-11-22%2Bat%2B16.15.25.png Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP The arena, the one-versus-one player mode https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393660605-F68E37JGOLJZWB8T85Q8/Screenshot%2B2018-11-22%2Bat%2B16.15.36.png Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP In the trials, only heroes in the same team can battle for rare badges https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393663887-HI0UGAZZZKR3X9QM3OIS/Screenshot%2B2018-11-22%2Bat%2B16.15.45.png Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP In the trials, only heroes in the same team can battle for rare badges https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393666503-WYMMN0R8A6OVFY99PCPF/Screenshot%2B2018-11-22%2Bat%2B16.15.53.png Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP The guild screen as a social hub, with its different subfeatures https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393668554-LTP8KUNJIRV5YFF0BIMC/Screenshot%2B2018-11-22%2Bat%2B16.16.27.png Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP The guild perks screen where guild officers can tech guild upgrades https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393671569-4TL31BY7WL0X47ISUIRK/Screenshot%2B2018-11-22%2Bat%2B16.16.40.png Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP The enhancement screen, the sink for unused badges https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393674987-KD97M5UFS3PCBQ9OBU7A/Screenshot%2B2018-11-22%2Bat%2B16.21.07.png Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP Disney Heroes’ currency flows https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393678135-D2KB6TU4J9M0F90Y6K30/Screenshot%2B2018-11-22%2Bat%2B16.21.46.png Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP The first 3 (of 20) VIP levels https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393683341-WMAXLA03UU3KM2INAVUT/Screenshot%2B2018-11-22%2Bat%2B16.21.58.png Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP The first 3 packs of the one-off and subscription sales https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393686957-SSO829UABUXLJRBCOX1Z/Screenshot%2B2018-11-22%2Bat%2B16.22.19.png Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP Mixing giveaways with sales during an event increases sale views https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393690605-6FKHSZBAQK4G5A441LE5/Screenshot%2B2018-11-22%2Bat%2B16.22.43.png Media - Disney Heroes - A Solid RPG That Tests the Limits of an IP A nicely timed life-cycle related sale https://www.deconstructoroffun.com/blog/2018/12/10/are-launch-week-installs-even-predictable-on-mobile monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393698907-WGAN5L67GIO7TR8LYKSB/Screenshot%2B2018-12-10%2Bat%2B17.42.42.png Media - How to Effectively Predict Launch Week Installs on Mobile https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393700355-1QFTP6W2N6UD4DUXJIGB/Screenshot%2B2018-12-10%2Bat%2B17.42.32.png Media - How to Effectively Predict Launch Week Installs on Mobile https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393701670-HQ6L6KMUJ3FTITMVMZN1/Screenshot%2B2018-12-10%2Bat%2B17.14.56.png Media - How to Effectively Predict Launch Week Installs on Mobile https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393703179-0WV225NAI0BIOK8LNMIM/Screenshot%2B2018-12-10%2Bat%2B17.17.17.png Media - How to Effectively Predict Launch Week Installs on Mobile https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393704408-G2495CGQMH7VW35OO3OO/Screenshot%2B2018-12-10%2Bat%2B17.25.17.png Media - How to Effectively Predict Launch Week Installs on Mobile https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393705731-C81Z1Q5BG2GDGZBH11C8/Screenshot%2B2018-12-10%2Bat%2B17.53.51.png Media - How to Effectively Predict Launch Week Installs on Mobile https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393706909-0GZ0PN2D43ZYO3ZLCAGK/Screenshot%2B2018-12-10%2Bat%2B17.27.16.png Media - How to Effectively Predict Launch Week Installs on Mobile https://www.deconstructoroffun.com/blog/2018/11/7/dragalia-lost-has-nintendo-arrived monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393713812-0SRCJHMM5X53DZRQTW80/Screenshot%2B2018-11-12%2Bat%2B18.35.23.png Media - Dragalia Lost - Meet Nintendo's New Cash Dragon https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393715192-T2DOCXFMCS4QRM2SCRPN/image2.png Media - Dragalia Lost - Meet Nintendo's New Cash Dragon https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393716574-29XXYHQRE1440A4HJLAY/image13.png Media - Dragalia Lost - Meet Nintendo's New Cash Dragon https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393717834-QTOBS6IVET2UMGBPQKDM/image18.png Media - 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Dragalia Lost - Meet Nintendo's New Cash Dragon https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393744140-RDWVFA3HEYSYFKGWI14O/image7.jpg Media - Dragalia Lost - Meet Nintendo's New Cash Dragon https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393745754-43L4WPKHM81JS2SSAAYA/image23.jpg Media - Dragalia Lost - Meet Nintendo's New Cash Dragon https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393747188-TOARUT4QWQWPSH0PDYL7/image5.jpg Media - Dragalia Lost - Meet Nintendo's New Cash Dragon https://www.deconstructoroffun.com/blog/2018/10/31/how-disney-tsum-tsum-made-over-a-billion-dollars monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393761200-VJE72YSG85AN1KFSZT7Q/Screenshot%2B2018-10-31%2Bat%2B21.16.55.png Media - How Disney Tsum Tsum Made over a Billion Dollars https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393764496-UQZ7THPZTILFL50AEBSB/Screenshot%2B2018-10-31%2Bat%2B21.17.05.png Media - How Disney Tsum Tsum Made over a Billion Dollars https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393768114-RXRQXTV5FZ57ZTXG2NZ7/Screenshot%2B2018-10-31%2Bat%2B21.17.15.png Media - How Disney Tsum Tsum Made over a Billion Dollars https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393770563-ITHMAF3PFQDOR3T8T642/Screenshot%2B2018-10-31%2Bat%2B21.17.26.png Media - How Disney Tsum Tsum Made over a Billion Dollars https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393772183-8YPJF1TN8ZVANMBIZJF8/Screenshot%2B2018-10-31%2Bat%2B21.17.35.png Media - How Disney Tsum Tsum Made over a Billion Dollars https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393777213-WQ45P3L9UN32P5MNDDOW/Screenshot%2B2018-10-31%2Bat%2B21.17.44.png Media - How Disney Tsum Tsum Made over a Billion Dollars https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393780873-XGVPPYB2QAYZL2XXXN0R/Screenshot%2B2018-10-31%2Bat%2B21.18.33.png Media - How Disney Tsum Tsum Made over a Billion Dollars https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393783214-SAP37X3T3T0HIH7FMIWK/Screenshot%2B2018-10-31%2Bat%2B21.18.44.png Media - How Disney Tsum Tsum Made over a Billion Dollars https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393787095-CQIC5YL1UXUGA443JUH8/Screenshot%2B2018-10-31%2Bat%2B21.19.51.png Media - How Disney Tsum Tsum Made over a Billion Dollars https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393789016-PU32N9S5XO0KUS18JK1M/Screenshot%2B2018-10-31%2Bat%2B21.20.01.png Media - How Disney Tsum Tsum Made over a Billion Dollars https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393791156-9XY6Z7PEI7VMMD97DR9Y/Screenshot%2B2018-10-31%2Bat%2B21.20.29.png Media - How Disney Tsum Tsum Made over a Billion Dollars https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393793253-IYOSYG3RN3KPCQF84CZC/Screenshot%2B2018-10-31%2Bat%2B21.20.41.png Media - How Disney Tsum Tsum Made over a Billion Dollars https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393795170-14U9694XP3QSZNBZE3RS/Screenshot%2B2018-10-31%2Bat%2B21.20.58.png Media - How Disney Tsum Tsum Made over a Billion Dollars https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393797572-NUTWMDN1G38B3L789BYC/Screenshot%2B2018-10-31%2Bat%2B21.21.04.png Media - How Disney Tsum Tsum Made over a Billion Dollars https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393800297-VHP4LDGR9NA0Q5XNBWZ5/Screenshot%2B2018-10-31%2Bat%2B21.21.12.png Media - How Disney Tsum Tsum Made over a Billion Dollars https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393802733-71YY6F7WVKI2JVQJQ0KW/Screenshot%2B2018-10-31%2Bat%2B21.21.20.png Media - How Disney Tsum Tsum Made over a Billion Dollars https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393806336-0R1C5SUV0C8XPKM2E8GK/Screenshot%2B2018-10-31%2Bat%2B21.21.31.png Media - How Disney Tsum Tsum Made over a Billion Dollars https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393809296-QGXKA46EJ0HWH5IAQSFV/Screenshot%2B2018-10-31%2Bat%2B21.21.40.png Media - How Disney Tsum Tsum Made over a Billion Dollars https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393812570-Q690RGE43VQGC2L0VX5C/Screenshot%2B2018-10-31%2Bat%2B21.21.53.png Media - How Disney Tsum Tsum Made over a Billion Dollars https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393815552-FIK4VOKC6FGTJ5JY8U68/Screenshot%2B2018-10-31%2Bat%2B21.22.07.png Media - How Disney Tsum Tsum Made over a Billion Dollars https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393818799-5JEHD0U493VQ32FM9RGK/Screenshot%2B2018-10-31%2Bat%2B21.22.18.png Media - How Disney Tsum Tsum Made over a Billion Dollars https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393822498-2KEO92T7CWI5EB5LP051/Screenshot%2B2018-10-31%2Bat%2B21.22.28.png Media - How Disney Tsum Tsum Made over a Billion Dollars https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393825142-KHO0VLW7WGG60MRXZQ9M/Screenshot%2B2018-10-31%2Bat%2B21.22.35.png Media - How Disney Tsum Tsum Made over a Billion Dollars https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393827059-119Y2C3QUJ6QNB8JVOFC/Screenshot%2B2018-10-31%2Bat%2B21.22.44.png Media - How Disney Tsum Tsum Made over a Billion Dollars https://www.deconstructoroffun.com/blog/2018/8/23/battlelands-royale-contender-or-pretender monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393838274-D32E9PQM5BOQRBL4EDQP/Screen%2BShot%2B2018-09-06%2Bat%2B14.43.19.png Media - Battlelands Royale: Contender Or Pretender? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393842367-RDY5YDWW75747AQUI85B/IMG_1184.JPG Media - Battlelands Royale: Contender Or Pretender? Battlelands Royale is heavily influenced by the major players in the Battle Royale genre such as Fortnite and PUBG. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393843709-HF8316GSH9ZTTXHIJES9/BattleRoyale_GameplayFlowchart.png Media - Battlelands Royale: Contender Or Pretender? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393849826-TOHD4D8OJZ9PDQ133FKA/image-asset.png Media - Battlelands Royale: Contender Or Pretender? Before the match starts, you can pick anywhere on the map to drop in. This lets the player choose how quickly they’ll get into the action. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393855551-FWCYXY4C0OCRI69DW6KM/image-asset.png Media - Battlelands Royale: Contender Or Pretender? Fights break out constantly on the relatively small map with such a wide perspective. Be prepared to fight to the death in five minutes or less! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393859083-7A118EXUO2MLTLVT3X2Q/IMG_1165.JPG Media - Battlelands Royale: Contender Or Pretender? The main screen of Battlelands Royale is nearly indistinguishable from its competitors, making it feel like you’re getting a full PC experience on mobile. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393860824-KUNSJHCIBKGLJDN2M1CK/BLR_WeaponDrops.png Media - Battlelands Royale: Contender Or Pretender? Every match the item drops are completely random, so you never know what you’ll find even when you parachute into the same region of the map. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393873731-1YJ25AU9HP0FM1FAIFWX/image-asset.gif Media - Battlelands Royale: Contender Or Pretender? Of the 50 battle pass levels, the free tier grants rewards at 8 of them, and four of those are minor hard currency rewards. Unless you pay, it really feels like you unlock nothing. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393876494-YGIVQST4L0TT5E22G0KW/image-asset.png Media - Battlelands Royale: Contender Or Pretender? The weapons available provide a decent set of archetypes to play around with, but the offerings are noticeably meager. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393881476-FMKRKDK2HB3XUBOG8DT4/image-asset.png Media - Battlelands Royale: Contender Or Pretender? Fights break out constantly as players are pushed in by the red danger zone. Because the timers tick down so rapidly, you often don’t get a choice of whether to fight or hide -- the decision is made for you! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393882846-6B9XNYYTWRZEMKCFXY5M/BLR_DownloadsChart.PNG Media - Battlelands Royale: Contender Or Pretender? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393884372-8W68NK1KGYFOJ9LT652R/BLR_DownloadsRevenue.PNG Media - Battlelands Royale: Contender Or Pretender? Downloads and revenue estimates data provided by Sensor Tower. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393885568-C1MSNEEERL6S06PA34MF/BLR_DownloadsRankings.PNG Media - Battlelands Royale: Contender Or Pretender? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393886756-BNY1WM2XZH326OPJQ07U/BLR_GrossingRankings.PNG Media - Battlelands Royale: Contender Or Pretender? Despite peaking around the top-10 of downloads in all apps on iOS, Battlelands was never even able to crack the top 500 of grossing apps, a significant let-down. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393888198-CO6FK0URP0SH7V5W1AFY/fortnite_challenges.PNG Media - Battlelands Royale: Contender Or Pretender? The Daily Challenges in Fortnite provide bonus XP and Battle Pass progress. These quests encourage players to change up their strategies in new and exciting ways. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393890052-0VPNMC605BUYYQLIVBZZ/pubg_leaderboard.jpg Media - Battlelands Royale: Contender Or Pretender? Leaderboards are a great for hardcore and casual players alike. Dedicated users can compete against their peers, and newcomers can track their progress and feel like they are part of a community. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393892356-6RQ65RHQZ54V6PCTMB9Z/image-asset.png Media - Battlelands Royale: Contender Or Pretender? These weekly challenges in Fortnite are longer-term goals that may take a bunch of matches (and even a little luck) to complete. They are difficult, but give a huge bonus once finished, so they greatly reward dedicated players who come back week after week. https://www.deconstructoroffun.com/blog/2018/8/1/5-ways-voodoo-dominates-the-hyper-casual-market monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393899789-K40VV53XKCA2VM8F9HGY/Screen%2BShot%2B2018-08-02%2Bat%2B10.44.17.png Media - 5 Ways Voodoo Dominates the Hyper-Casual Market A keen gamer since Prince of Persia - Tom has been focused on mobile experience since the 3G. He’s helped publish, design or produce over 150 mobile products and loves growing games into smash hits. He writes and consults over at mobilefreetoplay.com and DJ’s in dark nightclubs when they let him out! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393901489-Y5DP1RP5AOB2BJLJD55U/Screen%2BShot%2B2018-08-02%2Bat%2B9.56.08.png Media - 5 Ways Voodoo Dominates the Hyper-Casual Market https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393902771-NIZ1DSUL9TS907WJWAGF/Screen%2BShot%2B2018-08-02%2Bat%2B9.56.19.png Media - 5 Ways Voodoo Dominates the Hyper-Casual Market https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393904610-ZI9JTWNIK73V1CZVEOI3/Screen%2BShot%2B2018-08-02%2Bat%2B9.56.30.png Media - 5 Ways Voodoo Dominates the Hyper-Casual Market https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393905822-BX17EJMF2Y4AF0S2SEXA/Screen%2BShot%2B2018-08-02%2Bat%2B9.56.39.png Media - 5 Ways Voodoo Dominates the Hyper-Casual Market https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393907252-KSKV6WLLV1X9ZQCFEPDM/Screen%2BShot%2B2018-08-02%2Bat%2B9.56.49.png Media - 5 Ways Voodoo Dominates the Hyper-Casual Market Exponential graph of CPI vs LTV showing where different game genres attack to become profitable https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393909193-FB6IJALWK6WXKD3SCJL4/Screen%2BShot%2B2018-08-02%2Bat%2B9.57.16.png Media - 5 Ways Voodoo Dominates the Hyper-Casual Market https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393910559-8YB7MSEMSX9K029EGB2M/Screen%2BShot%2B2018-08-02%2Bat%2B9.57.25.png Media - 5 Ways Voodoo Dominates the Hyper-Casual Market https://www.deconstructoroffun.com/blog/2018/7/11/pokemon-go-vs-jurassic-world-alive monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393919070-ZD9C1TT8RF3P5IBIM1J4/Screen%2BShot%2B2018-07-12%2Bat%2B13.27.11.png Media - What Pokemon GO Can Learn from Jurassic World Alive https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393921458-CV84R57R7YDVHI54ZIDE/Screen%2BShot%2B2018-07-11%2Bat%2B14.59.37.png Media - What Pokemon GO Can Learn from Jurassic World Alive Three location-based games launch this summer, can any repeat the success of Pokemon Go? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393924618-70I43GK6IEF5SSZ30AM5/Screen%2BShot%2B2018-07-11%2Bat%2B15.00.45.png Media - What Pokemon GO Can Learn from Jurassic World Alive Location based gaming has been around since 2008. Games like Parallel Kingdoms by Per Blue https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393927236-5O3VXQMR2VF2Z60FMM3Y/Screen%2BShot%2B2018-07-11%2Bat%2B15.01.45.png Media - What Pokemon GO Can Learn from Jurassic World Alive AR mode is more of a hinderance than a key gameplay element. Most players turn this off. Hence, we talk about location-based games instead of AR games. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393928510-FEGGDFBN8OLPDYO3NWVY/Screen%2BShot%2B2018-07-11%2Bat%2B15.02.59.png Media - What Pokemon GO Can Learn from Jurassic World Alive https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393929753-09E92WEY7VXV31SPT3B5/Screen%2BShot%2B2018-07-11%2Bat%2B15.03.08.png Media - What Pokemon GO Can Learn from Jurassic World Alive https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393930988-CDLPJE3DWYG9LF493VU6/Screen%2BShot%2B2018-07-11%2Bat%2B15.06.47.png Media - What Pokemon GO Can Learn from Jurassic World Alive Pokemon (Blue) vs Jurassic Park (Red) in Google Trends in the last 12 months. Even with the recent movie, Pokemon is a bigger brand. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393933552-U5GPTYKYV18OYE4Z28LY/Screen%2BShot%2B2018-07-11%2Bat%2B15.07.52.png Media - What Pokemon GO Can Learn from Jurassic World Alive https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393936244-5Z6HTZGMSB3L13D2CWNX/Screen%2BShot%2B2018-07-11%2Bat%2B15.08.27.png Media - What Pokemon GO Can Learn from Jurassic World Alive https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393939110-I86XP52HRQIE28HCFFYB/Screen%2BShot%2B2018-07-11%2Bat%2B15.11.10.png Media - What Pokemon GO Can Learn from Jurassic World Alive https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393942766-GQC3BC9KEKIVSOO11RA8/Screen%2BShot%2B2018-07-11%2Bat%2B15.11.17.png Media - What Pokemon GO Can Learn from Jurassic World Alive https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393946433-QV8SVK8SJ2AI3GL0FPND/Screen%2BShot%2B2018-07-11%2Bat%2B15.11.23.png Media - What Pokemon GO Can Learn from Jurassic World Alive https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393949148-AVCVE2T4TA9J2QL3DUOO/Screen%2BShot%2B2018-07-11%2Bat%2B15.11.29.png Media - What Pokemon GO Can Learn from Jurassic World Alive https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393953651-92ZHM2DUCI1UH9EERU4Z/Screen%2BShot%2B2018-07-11%2Bat%2B15.15.59.png Media - What Pokemon GO Can Learn from Jurassic World Alive https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393959108-GAY0PNHGCZYAL0SMXP0G/Screen%2BShot%2B2018-07-11%2Bat%2B15.16.08.png Media - What Pokemon GO Can Learn from Jurassic World Alive JW:Alive significantly builds upon Pokemon Go’s simplistic battle system. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393960429-EP03GP0PDLMCNEWYDBWD/Screen%2BShot%2B2018-07-11%2Bat%2B15.19.02.png Media - What Pokemon GO Can Learn from Jurassic World Alive https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393961846-XG514T1WSI93890FCHO6/Screen%2BShot%2B2018-07-11%2Bat%2B15.19.12.png Media - What Pokemon GO Can Learn from Jurassic World Alive https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393965979-0Z1VGQA586Y34MQI3UJO/Screen%2BShot%2B2018-07-11%2Bat%2B15.21.44.png Media - What Pokemon GO Can Learn from Jurassic World Alive https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393970124-5BHVKK2B21ZIGPAJBM9Q/Screen%2BShot%2B2018-07-11%2Bat%2B15.21.52.png Media - What Pokemon GO Can Learn from Jurassic World Alive From Clash Royale with love - Chest Slots and Arena Tiers https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393971459-EL2Y45X7W5VZHUSE9N0J/Screen%2BShot%2B2018-07-11%2Bat%2B15.22.00.png Media - What Pokemon GO Can Learn from Jurassic World Alive https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393974794-0TRZJ5DOMEX5727XJSD8/Screen%2BShot%2B2018-07-11%2Bat%2B15.22.06.png Media - What Pokemon GO Can Learn from Jurassic World Alive The VIP-system in Jurassic World is top notch! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393978433-R1T97MTDPCBRBEJWT5CA/Screen%2BShot%2B2018-07-11%2Bat%2B15.22.14.png Media - What Pokemon GO Can Learn from Jurassic World Alive https://www.deconstructoroffun.com/blog/2018/7/2/simz monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393989459-S1WLVT025S01ZZOQ5L1P/Screen%2BShot%2B2018-07-03%2Bat%2B11.37.28.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393990958-9OG4NSD7QHQM95I2D4HJ/Screen%2BShot%2B2018-07-02%2Bat%2B11.18.03.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis Each character has her or his needs - down to a relieving their bladder. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771393992694-3RBYN8Z9VD1FHY924VDS/Screen%2BShot%2B2018-07-02%2Bat%2B11.32.55.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis Example of choices when it comes to food and cookin https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394000136-CUWAOFTGZA2OALWM9L9U/Screen%2BShot%2B2018-07-02%2Bat%2B11.33.09.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis Sim fishing and improving his fishing skill https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394003536-1OQIT7NQLKH74HYWYD4S/Screen%2BShot%2B2018-07-02%2Bat%2B11.38.14.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis Use of timers in Sims: FreePlay. Each Sim’s action takes time. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394006189-O3FO4FCF8K93A6MVRJHG/Screen%2BShot%2B2018-07-02%2Bat%2B11.39.50.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis The Latest Sims Mobile. It Looks almost like the PC game! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394009748-AGF6B3FYH727SMDK08OH/Screen%2BShot%2B2018-07-02%2Bat%2B11.39.58.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis The quality of art is top notch, from characters to environment and animations. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394011377-BVE4C0YF22UVZ2X33XUQ/Screen%2BShot%2B2018-07-03%2Bat%2B11.49.29.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis Apart from the launch week, Sims Mobile has grossed less than it's almost 7 years older predecessor. Granted that Sims FreePlay is in a cash cow mode, where the majority of players has likely been playing the game for a significant time and are regularly spending. Source: Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394013014-S2HHJLV6862PXQQ2F6XR/Screen%2BShot%2B2018-07-03%2Bat%2B11.49.38.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis What is curious to see here is that the installs for Sims FreePlay are now matching the installs of Sims Mobile. This increase in installs can be seen as an increase in the revenue of the legacy title. A sign that EA is potentially shifting its focus from the new Sims Mobile to the old and trusted Sims FreePlay. Source: Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394017794-SK4624DDMGU6JV90FYHP/Screen%2BShot%2B2018-07-02%2Bat%2B12.33.59.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis Town in Sims FreePlay: Each house is controlled by the player https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394020400-6YVKNRHCXLLT8GZCPUCM/Screen%2BShot%2B2018-07-02%2Bat%2B12.34.06.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis In Sims Mobile, you start with two Sims, two other slots can be purchased. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394022983-CX7EFF6R3CLJDDV5D0L0/Screen%2BShot%2B2018-07-02%2Bat%2B12.39.04.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis Retirement and receiving a new Heirloom. Granted my sim Eva looks very young for a retirement. I believe it's the healthy life-style I got her into. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394025487-70JMMH11WQ98TI5NDE4W/Screen%2BShot%2B2018-07-02%2Bat%2B12.43.11.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis Stories serve as achievements; finishing one will require significant player dedication https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394027738-DJTE4TVDQGALQG9FLGMW/Screen%2BShot%2B2018-07-02%2Bat%2B12.43.19.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis Selecting an event: The longer, the bigger rewards https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394030856-D5MYX2HCWPMATTFSY7JG/Screen%2BShot%2B2018-07-02%2Bat%2B12.43.25.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis While on an event, objects offer actions https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394033445-0ARFFTN8U3I91352UP6S/Screen%2BShot%2B2018-07-02%2Bat%2B12.43.32.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis Each action costs energy https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394034861-DU6N5AUPWJ3UAMSOVRJK/Screen%2BShot%2B2018-07-02%2Bat%2B12.43.40.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394036901-26ILJCUFAKOMLUEOX2SV/Screen%2BShot%2B2018-07-02%2Bat%2B12.49.20.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394039322-6CG3PYDO0SBMOS83QWUP/Screen%2BShot%2B2018-07-02%2Bat%2B12.56.01.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394042305-BUQ2QKFIEGL2KT2N311N/Screen%2BShot%2B2018-07-02%2Bat%2B12.58.45.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis Party actions: Career/hobby progress unlocks objects the host placed in the house. The real party trick though is the fact that a player can chat with other players attending the party. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394045137-KQ77GPN668X16FK7Z8VR/Screen%2BShot%2B2018-07-02%2Bat%2B22.11.59.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis Sims without blue plumbob (that is the actually how Maxis call it) are players; others are NPCs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394047883-YED3TTFW32BK8SMRH41V/Screen%2BShot%2B2018-07-02%2Bat%2B22.12.11.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis Map of all the locations in the game https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394051144-OWDJM7T0HMEX2TC9A2LX/Screen%2BShot%2B2018-07-02%2Bat%2B22.23.18.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis Without feedback, doing actions like the ones in this picture is simply unnecessary https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394053065-6DPNEXEDLCOPUKXJC9VD/Screen%2BShot%2B2018-07-02%2Bat%2B22.28.55.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis Player chooses a story for every new Sim https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394054983-3JMZ1UKOKXWNSMJ10M68/Screen%2BShot%2B2018-07-02%2Bat%2B22.29.02.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis Oddly enough, each story is pre-scripted which lowers its replay value https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394057101-OSS9CUGTCUIQNK2KJ1YW/Screen%2BShot%2B2018-07-02%2Bat%2B22.37.06.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis The event system is a main source of the player progression and coins https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394058598-TDUJXGBTCSZ3H3AYE6IU/Screen%2BShot%2B2018-07-02%2Bat%2B22.42.05.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394059871-VRHXQPTUGJQTW7N2YJNH/Screen%2BShot%2B2018-07-02%2Bat%2B22.45.28.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis Reward is usually a function of game progression and duration of the quest. Quests either reward less but pull players back faster or reward more and keep player away for longer period of time. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394062243-6ROSADKD0ZMNHUQFT8CG/Screen%2BShot%2B2018-07-02%2Bat%2B22.50.56.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis Note the level difference in two different stories, yet the Simoleons earned are the same https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394063628-70MEEDRW3ZLSVEOOSNXK/Screen%2BShot%2B2018-07-02%2Bat%2B22.51.03.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394064938-ISKGDCTDUEU9U2SHR4KL/Screen%2BShot%2B2018-07-02%2Bat%2B22.51.11.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394067008-8WCHRJ835D6MBTTTN5N4/Screen%2BShot%2B2018-07-02%2Bat%2B23.00.31.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis Reaching maximum stars in a party is only possible if you’ve unlocked actions that score higher https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394069574-JHIUUO4FW91ZYJUNR643/Screen%2BShot%2B2018-07-02%2Bat%2B22.51.25.png Media - 3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis Energy, hygiene, hunger and happiness were the needs in the early version https://www.deconstructoroffun.com/blog/2018/5/11/bs monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394079029-XXIYQ0ZH619PLTD05NO1/Screen%2BShot%2B2018-06-06%2Bat%2B10.05.32.png Media - What the H _ _ _ Happened to Brawl Stars? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394080575-FCL1GBHIPTXEWXVFNUS2/Screen%2BShot%2B2018-06-06%2Bat%2B9.42.15.png Media - What the H _ _ _ Happened to Brawl Stars? Each of the three overhauls of the game can be seen as massive spikes in the revenue after which Brawl Stars has declined rapidly. Simply put, Brawl Stars can't hold its position in the grossing ranks in current form. data: Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394082392-GOVLE8YMRJU0JLZIM9EM/comparison.png Media - What the H _ _ _ Happened to Brawl Stars? Several MOBAs have made valiant attempt to become the League of Legends on mobile, but none of them had meaningful success in the Western market. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394084045-SH8BK1H7BM5V9PIIB2AU/download.jpeg Media - What the H _ _ _ Happened to Brawl Stars? Vainglory is an excellent example of a game that mimicked League of Legends on mobile offering largely the same gameplay but just a fraction of the content. Ultimately, the combination of limited content and inaccessibility in conjunction with rising competition and user acquisition costs proved to be too much. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394085825-RLGLM6GYP56CS4GDQLC0/shooter2moba.png Media - What the H _ _ _ Happened to Brawl Stars? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394087874-NCY22GMEZ9WLXECYUFKO/Screen%2BShot%2B2018-05-11%2Bat%2B15.48.47.png Media - What the H _ _ _ Happened to Brawl Stars? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394089798-DBXOG195DHMKZPTFRKIO/Screen%2BShot%2B2018-05-12%2Bat%2B21.53.11.png Media - What the H _ _ _ Happened to Brawl Stars? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394095831-UYVYRK533ACVHH9PIWMZ/Screen%2BShot%2B2018-05-12%2Bat%2B21.44.44.png Media - What the H _ _ _ Happened to Brawl Stars? Objectively speaking, Brawl Stars' quality is nowhere near the competition of today. Character driven games like Paladin Strike (top right), Arena of Valor (bottom left) and Vainglory (bottom right) are simply better. Comparing Brawl Stars to these games is like comparing Fiat to Mercedes, Audi and BMW. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394098570-X6PFFOKSGUZTVSK1N2JU/Screen%2BShot%2B2018-06-06%2Bat%2B9.45.17.png Media - What the H _ _ _ Happened to Brawl Stars? The biggest issue in the launch version was the gacha. 1) It lacked content, 2) made poor use of duplicates and 3) was paced in a highly stingy way. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394100588-YODUFABNTKDA2D34VC6S/Screen%2BShot%2B2018-05-12%2Bat%2B22.33.47.png Media - What the H _ _ _ Happened to Brawl Stars? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394103508-3XILCB65P8CWOEMDSTH5/Screen%2BShot%2B2018-06-06%2Bat%2B9.32.29.png Media - What the H _ _ _ Happened to Brawl Stars? With the last update, the amazing UI and UX of Brawl Stars got even better. And the Trophy League system offered much needed reason to grind for the Trophies. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394104998-IP8O88KPZKVTA68GT9Q4/Screen%2BShot%2B2018-06-06%2Bat%2B8.52.41.png Media - What the H _ _ _ Happened to Brawl Stars? https://www.deconstructoroffun.com/blog/2018/5/7/will-clan-wars-save-clash-royale monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394114968-N50T63TDJVV5SV2CBCIV/Screen%2BShot%2B2018-05-08%2Bat%2B21.04.06.png Media - Will Clan Wars Get You Back to Clash Royale? A keen gamer since Prince of Persia - Tom has been focused on mobile experience since the 3G. He’s helped publish, design or produce over 150 mobile products and loves growing games into smash hits. He writes and consults over at mobilefreetoplay.com and DJ’s in dark nightclubs when they let him out! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394116613-4O82KQ9CKTRHVEX2FFZX/Screen%2BShot%2B2018-05-08%2Bat%2B6.15.09.png Media - Will Clan Wars Get You Back to Clash Royale? source: Matchmade.tv https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394118038-FJJTEO29ZPXXMBIZJVHL/Screen%2BShot%2B2018-05-08%2Bat%2B6.17.14.png Media - Will Clan Wars Get You Back to Clash Royale? source: Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394119420-7M28BR6FEN6HWIGF5HLA/Screen%2BShot%2B2018-05-08%2Bat%2B6.21.05.png Media - Will Clan Wars Get You Back to Clash Royale? source: Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394121494-UEYOL270UPN69KINAU6A/Screen%2BShot%2B2018-05-08%2Bat%2B6.27.38.png Media - Will Clan Wars Get You Back to Clash Royale? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394124108-M2EH90A2U435BVRX7AMX/Screen%2BShot%2B2018-05-08%2Bat%2B6.27.03.png Media - Will Clan Wars Get You Back to Clash Royale? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394126027-SHMW4BPVCRPQJDCXEZO5/Screen%2BShot%2B2018-05-08%2Bat%2B10.09.37.png Media - Will Clan Wars Get You Back to Clash Royale? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394127712-5CQ5ZAPBX1KFST14D4N4/Screen%2BShot%2B2018-05-08%2Bat%2B10.14.30.png Media - Will Clan Wars Get You Back to Clash Royale? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394129047-YHHIN6KTG9OOAVWX95U7/Screen%2BShot%2B2018-05-08%2Bat%2B20.51.15.png Media - Will Clan Wars Get You Back to Clash Royale? Clan Wars is definitely an impactful update. Question is, how long does the impact last with the current design. source: Sensor Tower https://www.deconstructoroffun.com/blog/2018/4/21/aegai526kyjvsn69xm6uc2x02we48x monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394138929-5B19LAEPLRFUILD52F8K/Screen%2BShot%2B2018-04-22%2Bat%2B13.45.23.png Media - $126 Million and Counting: Fortnite, How Do They Do It? As always, the views expressed in this post are their own and may not reflect the views of their employers. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394141210-PXTB1CUG0KYTPJIJ5I2Z/fort.png Media - $126 Million and Counting: Fortnite, How Do They Do It? Fortnite is by far the most viewed and streamed game on YouTube. source: Matchmade.tv https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394142628-CWQV3HSO80X6CUFF07I1/Screen%2BShot%2B2018-04-22%2Bat%2B10.43.31.png Media - $126 Million and Counting: Fortnite, How Do They Do It? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394145974-3ZM6L0HMF5DW3DG9B9JU/Screen%2BShot%2B2018-04-20%2Bat%2B15.02.40.png Media - $126 Million and Counting: Fortnite, How Do They Do It? While Fortune does have loot boxes, they are not the drivers of monetisation, unlike the case with the competing titles. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394147934-NOJA57NC207855AVBB2O/Screen%2BShot%2B2018-04-20%2Bat%2B15.02.52.png Media - $126 Million and Counting: Fortnite, How Do They Do It? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394153761-8D3F1KMZS063JNSKSBMF/Screen%2BShot%2B2018-04-20%2Bat%2B15.03.06.png Media - $126 Million and Counting: Fortnite, How Do They Do It? Outfits is one of the main cosmetic elements desired by players. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394157949-ZQ76QCYUOP8ZGOAFZWRA/Screen%2BShot%2B2018-04-20%2Bat%2B15.03.16.png Media - $126 Million and Counting: Fortnite, How Do They Do It? Fortnite features a full cosmetics driven economy. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394160334-MV29GDV11C42DH29ZDWS/Screen%2BShot%2B2018-04-20%2Bat%2B15.03.25.png Media - $126 Million and Counting: Fortnite, How Do They Do It? Challenges give players additional goals to think about while playing, and can make even a losing round feel like progress. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394162994-UKBZ87C6UZKYI0PMX9BN/Screen%2BShot%2B2018-04-20%2Bat%2B15.03.34.png Media - $126 Million and Counting: Fortnite, How Do They Do It? When purchased, Battle Pass allows player to earn significantly more rewards during a seasons than free players. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394165594-1XXMR5KKH2RYS7MM7XZG/Screen%2BShot%2B2018-04-20%2Bat%2B15.03.41.png Media - $126 Million and Counting: Fortnite, How Do They Do It? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394167348-SVZYVDCUH6L26FNZUMG9/Screen%2BShot%2B2018-04-20%2Bat%2B15.03.49.png Media - $126 Million and Counting: Fortnite, How Do They Do It? PUBG's loot crate system is less than perfect compared to industry standards. For example, it doesn't allow 'dusting' unwanted items to acquire desired ones. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394170579-FK5H3UZ8FXPJ0X0GRBHQ/Screen%2BShot%2B2018-04-20%2Bat%2B15.04.04.png Media - $126 Million and Counting: Fortnite, How Do They Do It? While the Fortnite's Battle Pass system looks unique, it's, in fact, a system that heavily borrows from Valve's DOTA2. Just like the gameplay borrows from, well, you know... https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394173397-5NRYNQG2VE055FIYI26W/Screen%2BShot%2B2018-04-20%2Bat%2B15.04.13.png Media - $126 Million and Counting: Fortnite, How Do They Do It? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394174661-DIWUB71TOO2Q9ZG9RVXD/Screen%2BShot%2B2018-04-20%2Bat%2B15.06.32.png Media - $126 Million and Counting: Fortnite, How Do They Do It? *Note: Rules of Survival does contain some weapons in its loot box, while they are balanced it is not strictly a cosmetics gacha Source: ARPI based on Sensor Tower data https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394176051-VIVLVISI232YUW9GTB6X/Screen%2BShot%2B2018-04-20%2Bat%2B15.06.51.png Media - $126 Million and Counting: Fortnite, How Do They Do It? Note the number of months since launch in the lifetime ARPI (avg. revenue per install) chart above. Generally speaking, the longer a game thrives in live operations, the better the game’s ARPI becomes (as the installs decrease and existing users spend more during their lifetime): Source: Based on SensorTower Data https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394177261-CVDS3H6OJEOUY0TNS9F6/Screen%2BShot%2B2018-04-20%2Bat%2B15.07.35.png Media - $126 Million and Counting: Fortnite, How Do They Do It? Source: SensorTower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394178517-WKFO1D0DJ4XS0TOB4NRV/Screen%2BShot%2B2018-04-20%2Bat%2B15.07.43.png Media - $126 Million and Counting: Fortnite, How Do They Do It? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394179782-8WS6VVWTFQKJA2EVM20K/Screen%2BShot%2B2018-04-20%2Bat%2B15.08.13.png Media - $126 Million and Counting: Fortnite, How Do They Do It? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394181063-16FTFKL585AOV1PDXCI8/Screen%2BShot%2B2018-04-20%2Bat%2B15.08.23.png Media - $126 Million and Counting: Fortnite, How Do They Do It? Source: Based on SensorTower data https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394182210-05500UMAAYOW5X17Q1QO/Screen%2BShot%2B2018-04-20%2Bat%2B15.08.46.png Media - $126 Million and Counting: Fortnite, How Do They Do It? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394183370-G4S52SXSISIUXDWZDNJI/Screen%2BShot%2B2018-04-20%2Bat%2B15.09.06.png Media - $126 Million and Counting: Fortnite, How Do They Do It? * Less than 2 months of data only and currently only on iOS ** Puzzle & Dragon started off in Japan only Source: SensorTower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394184561-C4VEUC57U3LEIP66FTAM/Screen%2BShot%2B2018-04-20%2Bat%2B15.09.06.png Media - $126 Million and Counting: Fortnite, How Do They Do It? https://www.deconstructoroffun.com/blog/2018/4/9/why-girls-are-ready-for-hardcore-game-systems monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394194018-KLO54BG2ALISJ5N04WN7/Screen%2BShot%2B2018-04-11%2Bat%2B8.49.09%2BPM.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394195146-GF0EOOMLDY01D723R4RM/pasted%2Bimage%2B0%2B%25281%2529.png Media - Love Nikki - a Dress-Up Game to Rule Them All Data provided by Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394196410-U7HRDKWF6WEY7OW5KRBW/pasted%2Bimage%2B3.png Media - Love Nikki - a Dress-Up Game to Rule Them All Data provided by Sensor Tower https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394252242-C9ECX9MPOMCQK45316A9/pasted+image+0+%283%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394254234-O3E36880XHTHCSSM4AHT/pasted+image+0+%284%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394256195-L32X18GCUTFP5GZOWNWL/pasted+image+0+%285%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394258134-GYBMI1KURQRBOGMML5QA/pasted+image+0+%286%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394259377-IFJIGXSSAOUXC5V4LVZO/pasted+image+0+%287%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394261120-BWVQ6876ZFIHEMH3Z2EY/pasted+image+0+%288%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394262831-UUOPFC73CEZLQTN2YL1F/pasted+image+0+%289%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394264510-HOLIVSJEMQFXBWFW0DSZ/pasted+image+0+%2810%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394266261-7XH5NFFTYDYUW7OS7DQD/pasted+image+0+%2811%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394267533-RXB6AW1262C6S5L4RB60/pasted+image+0+%2812%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394198356-L216SU0RLUIKGYXLGONA/pasted%2Bimage%2B0%2B%252813%2529.png Media - Love Nikki - a Dress-Up Game to Rule Them All There are 5 main features in the meta. Each contributes towards completing the player’s wardrobe collection sets - the ultimate goal of the game. Each feature has a shop and a new type of currency. So the player is forced to play all of them to get all the clothes. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394200422-5TO8SNCNKBNOXNAWAB11/pasted%2Bimage%2B0%2B%252814%2529.png Media - Love Nikki - a Dress-Up Game to Rule Them All The main purpose of having two difficulties is to put less valuable content in Maiden and more valuable in Princess. And to make Princess missions more restricted and more expensive to play. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394202038-ZFXTBWEK13W0AI7HMMUC/pasted%2Bimage%2B0%2B%252815%2529.png Media - Love Nikki - a Dress-Up Game to Rule Them All Players have a chance to get these rewards after the mission is completed for a certain score https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394204327-1V0RVCOCDIO060O0IKES/pasted%2Bimage%2B0%2B%252816%2529.png Media - Love Nikki - a Dress-Up Game to Rule Them All Tips appear only in Maiden missions, but for Princess missions the same clothes also work https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394206107-LE5RKI6NBVXK1O6PI1VO/pasted%2Bimage%2B0%2B%252817%2529.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394208557-0NNVYND6U14S4ZT9H720/pasted%2Bimage%2B0%2B%252818%2529.png Media - Love Nikki - a Dress-Up Game to Rule Them All There are also upgradable skills (below the characters), that can be activated to boost personal score or to lower score of the opponent https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394210454-SH9W8UFTB6V0BFYD1REM/pasted%2Bimage%2B0%2B%252819%2529.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394211885-ZKZ0GQ3YKT32TTDMZJUX/image-asset.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394213088-MXXVPJHH26HBS4NNQ7X0/pasted%2Bimage%2B0%2B%252821%2529.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394215223-WVT0U7BMM7SRWA26EEPI/image-asset.png Media - Love Nikki - a Dress-Up Game to Rule Them All To craft any item the player would need a recipe (1) and required clothes components (2). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394216958-7NJ05ET76A7LLUGEDMLD/image-asset.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394269392-LVIBDQQJULL28BBM5RVC/pasted+image+0+%2825%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394271308-PZN6IY5IQUHEPZQ1OBV1/pasted+image+0+%2824%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394273974-WLL3V7H9IZVGLQKH6VKW/pasted+image+0+%2826%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394275743-H9L7QVWBY77GEJIWQONF/pasted+image+0+%2827%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394218466-O02MKZ6EDXGKAE44MX1P/pasted%2Bimage%2B0%2B%252828%2529.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394220868-N5UTMW254PF3DO78VGAV/image-asset.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394278046-WR6V4KOYPP1IADM2TR8L/pasted+image+0+%2830%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394280384-9PRBD7WK264H5K50WDQY/pasted+image+0+%2831%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394283167-UANYK5VNM91SESYX7KJ2/pasted+image+0+%2832%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394286190-VQZK7STDR4FKRA5Y1ULC/pasted+image+0+%2833%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394222103-2YXW7WSGQD8KO9XT3OXX/image-asset.png Media - Love Nikki - a Dress-Up Game to Rule Them All Example of rewards: https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394224149-WYT0VYX7119Z21HZG2Q0/pasted%2Bimage%2B0%2B%252834%2529.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394226632-X581SFT002U0M29MF6Y0/pasted%2Bimage%2B0%2B%252835%2529.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394228929-EXXANNMZU0Z8V5MRFCU5/pasted%2Bimage%2B0%2B%252836%2529.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394231248-2PQG5WS9YELEGYROEUZ8/image-asset.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394288807-HW1UM6PGI6P5LCKK9IK3/pasted+image+0+%2838%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394290978-ANZVHDQ3UFDSVMXQF1VF/pasted+image+0+%2839%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394293410-H53107CD1AOWRTXIGCWF/pasted+image+0+%2840%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394233497-VAV8CPI4ZC935IIMD0LA/image-asset.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394234801-KQXSL6I5SSP5INPQBGR6/pasted%2Bimage%2B0%2B%252842%2529.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394237412-4AQSQS4JZ07WJD3J38CA/Tiers.PNG Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394239590-NV31AACOYEKLP0WYI956/image-asset.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394241557-P2Z9GPZ5OWB3XORBDH8V/image-asset.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394298250-5QR1ULOIOG44UCI14L86/pasted+image+0+%2850%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394302237-N31K9AYJWXC1ZOWQQCBJ/pasted+image+0+%2851%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394304338-P047EB7NS4MNQ77E3OO6/pasted+image+0+%2852%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394306151-IBH7Y7TEDWTHD3ENFYV7/pasted+image+0+%2853%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394308491-AEFNSXT7M9LAXQVZWGYN/pasted+image+0+%2854%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394310682-2G3YJXZWWUYHSJMOWG1S/pasted+image+0+%2855%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394313868-X7GPGGT7FCKZPRG98DS1/pasted+image+0+%2856%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394315553-ZJ3RNMKV9AER6FDLLARY/pasted+image+0+%2858%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394317914-PIU28LIAO2LB5U9VP5DN/pasted+image+0+%2859%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394320137-104AEO8V4VKOIVCJ2EMN/pasted+image+0+%2860%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394322373-5CTTJFBKAQBB4TC44MPJ/pasted+image+0+%2861%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394325168-KY3OAF969UWATBVCVVEU/pasted+image+0+%2862%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394327599-V9DRYX7GAI3G1BAEOZSI/pasted+image+0+%2863%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394329492-SPVGV7RJYTJPTT9K2ZP8/pasted+image+0+%2864%29.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394243875-1XI4OMHR9GRZEA621Z9Y/pasted%2Bimage%2B0%2B%252865%2529.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394245376-JJVHS3PU98L4YRGDRSBF/pasted%2Bimage%2B0%2B%252866%2529.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394248473-OEAF20DI3BVYLP9WKOYM/NewLoop.PNG Media - Love Nikki - a Dress-Up Game to Rule Them All https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394249893-0ORF78S3WKODFOBOLAX3/Screen%2BShot%2B2018-04-11%2Bat%2B9.45.38%2BPM.png Media - Love Nikki - a Dress-Up Game to Rule Them All https://www.deconstructoroffun.com/blog/2018/3/27/how-counter-strike-can-sell-a-single-skin-for-60000 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394338186-K3732VWEVUK1B0KUHR2D/Screen%2BShot%2B2018-03-28%2Bat%2B11.29.40.png Media - How Counter Strike Can Sell a Single Skin for $61,000 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394341936-IMDVDJXZT0PC69B7ZWCE/Screen%2BShot%2B2018-03-27%2Bat%2B19.19.32.png Media - How Counter Strike Can Sell a Single Skin for $61,000 A Counter-Terrorist takes aim at an enemy Terrorist in Counter-Strike: Global Offensive https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394345308-I7NE5XF2ZZOS2FVA1AW8/Screen%2BShot%2B2018-03-27%2Bat%2B19.19.43.png Media - How Counter Strike Can Sell a Single Skin for $61,000 An impressive collection of weapon skins in CS:GO https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394346994-V18BKDXCNS0WW6R36B3W/Screen%2BShot%2B2018-03-27%2Bat%2B19.19.55.png Media - How Counter Strike Can Sell a Single Skin for $61,000 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394350942-N73MGLHRXG3E1ON9NW4E/Screen%2BShot%2B2018-03-27%2Bat%2B19.20.06.png Media - How Counter Strike Can Sell a Single Skin for $61,000 Spectator mode on display in an esports match for CS:GO https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394354637-EGMYFKTKFX6RRO8MC851/Screen%2BShot%2B2018-03-27%2Bat%2B19.20.14.png Media - How Counter Strike Can Sell a Single Skin for $61,000 A “Souvenir” quality weapon that dropped for a small amount of Dreamhack 2013 viewers https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394356766-VT37IBAIKEM0997TP0J1/Screen%2BShot%2B2018-03-27%2Bat%2B19.20.30.png Media - How Counter Strike Can Sell a Single Skin for $61,000 On the left: a Factory New skin and its price ($50) vs. Battle Scarred in the bottom right ($14) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394358491-VOA8SP1GFY8LEK87TEWO/Screen%2BShot%2B2018-03-27%2Bat%2B19.20.51.png Media - How Counter Strike Can Sell a Single Skin for $61,000 Now retailing for $1,400! (Seriously!) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394361416-GCSY5LD2GDW5I5J8YYU3/Screen%2BShot%2B2018-03-27%2Bat%2B19.21.00.png Media - How Counter Strike Can Sell a Single Skin for $61,000 A player receiving a duplicate skin in Overwatch. Note the “Duplicate!” tag awarding a currency. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394363481-RNJFYGTXAZ8P9U2UEOSF/Screen%2BShot%2B2018-03-27%2Bat%2B19.21.11.png Media - How Counter Strike Can Sell a Single Skin for $61,000 The StatTrak module on a USP-S in CS:GO https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394365826-XBYDTKKSREERVU13PFMA/Screen%2BShot%2B2018-03-27%2Bat%2B19.21.22.png Media - How Counter Strike Can Sell a Single Skin for $61,000 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394369120-L82IDBYH8PC091ZGPJT1/Screen%2BShot%2B2018-03-27%2Bat%2B19.21.32.png Media - How Counter Strike Can Sell a Single Skin for $61,000 You can make a living designing content for CS:GO https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394371522-HP5JKLWUSJ4FQ5F5OWXR/Screen%2BShot%2B2018-03-27%2Bat%2B19.21.44.png Media - How Counter Strike Can Sell a Single Skin for $61,000 You don’t need half a million CCU, but it certainly helps https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394374674-RWX1GRNNKH5EOE5S15L4/Screen%2BShot%2B2018-03-27%2Bat%2B19.21.59.png Media - How Counter Strike Can Sell a Single Skin for $61,000 Steam’s current Marketplace interface is not exactly noob-friendly https://www.deconstructoroffun.com/blog/2018/3/15/deconstructor-of-fun-gdc monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394385330-T4LV3GPTRSYFHQ0M2MCH/Deconstructs.PNG Media - Deconstructor of Fun @ GDC! Adam and Anil will be breaking down two of the big titles in 2018; Golf Clash and Rules of Survival. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394387717-FBEKI1C4TNGYAUEBQZPG/image-asset.jpeg Media - Deconstructor of Fun @ GDC! For those of you planning to attend any of the events, we look forward to seeing you in person! https://www.deconstructoroffun.com/blog/2018/3/6/facebook-instant-games-designing-games-for-chat monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394393365-LPTZWSCP6WH32T0UACC8/image8.png Media - Facebook Instant Games: Designing Games for Chat Player base delta from Feb 19 to Feb 26, 2018 Source: Data as displayed via Instant Games loading screens https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394395448-DL3YHZEIQG9YRWTZ3GPG/image10.png Media - Facebook Instant Games: Designing Games for Chat Having no install is great for discoverability, but not great for retention https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394396779-ZR7Z5LKJPOWRAL2R62B1/image2.png Media - Facebook Instant Games: Designing Games for Chat https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394398252-BTXGAFCEHNPY0WX6O82F/image6.png Media - Facebook Instant Games: Designing Games for Chat Creating multiple social contexts are imperative for messenger games. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394399606-26S58A7SXE5KWZ9DSXJE/5a9e758571c10b81e42bc853 Media - Facebook Instant Games: Designing Games for Chat https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394400965-LV2E8Z8HR35E9W6YF462/image5.png Media - Facebook Instant Games: Designing Games for Chat https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394402401-ZFY9MLB9F2L7ARRWN62A/getting-the-message-why-2018-will-be-the-year-developers-master-messenger-gaming-mobile-free-to-play-2018-facebook-facebook-messenger-growth-messenger-messenger-games-mobile-social-channels-12.png Media - Facebook Instant Games: Designing Games for Chat https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394405743-K4NB4Y8WBQUMPV0GDW65/image9.png Media - Facebook Instant Games: Designing Games for Chat Games: Quest Friends by Mojiworks and Everwing by Game Closure https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394407033-8IMF61HIIBYN1I9UVB04/image1.png Media - Facebook Instant Games: Designing Games for Chat https://www.deconstructoroffun.com/blog/2018/2/27/u6ap146ff5rkmm7fj1qzuhggp395l4 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394413329-EGRADW1URZ4S0H7TQQXB/Screen%2BShot%2B2018-02-27%2Bat%2B17.40.43.png Media - How Idle Heroes made $100M in a Year https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394414721-N6V9YUFBB3R8NLSYGI16/Screen%2BShot%2B2018-02-27%2Bat%2B17.32.27.png Media - How Idle Heroes made $100M in a Year Since Idle Heroes launched in June of 2016, it has grown its revenues rapidly across several key markets racking up over $71 million in net revenues and with around 12 million installs. Very impressive, considering that the initial average daily rev during first 3 months from launch totalled $1,075 compared to $264,663 in January of 2018 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394416063-86QZHNKNC4AHELEID38G/Screen%2BShot%2B2018-02-27%2Bat%2B17.45.36.png Media - How Idle Heroes made $100M in a Year https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394418057-VVKU2X0ERLDQPU2XB6WN/Screen%2BShot%2B2018-02-27%2Bat%2B16.29.30.png Media - How Idle Heroes made $100M in a Year https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394419259-AZGMFK62NVO79L11RKU8/Screen%2BShot%2B2018-02-27%2Bat%2B16.32.01.png Media - How Idle Heroes made $100M in a Year https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394421658-I2CE7LB7TZSOZWM15LAG/Screen%2BShot%2B2018-02-27%2Bat%2B16.36.47.png Media - How Idle Heroes made $100M in a Year Idle Heroes offers simplified automated gameplay bundeled with elaborate RPG mechanics https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394422901-RIZHW88MMU31W5I94J13/Screen%2BShot%2B2018-02-27%2Bat%2B16.38.57.png Media - How Idle Heroes made $100M in a Year Simplified diagram of Idle Heroes core loop https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394424326-4I5WTEEGIUGUI0BLHJEV/Screen%2BShot%2B2018-02-27%2Bat%2B16.39.52.png Media - How Idle Heroes made $100M in a Year Example idle progress collection in AdVenture Capitalist vs. Idle Heroes https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394425505-DN4ZA6ETBSVX8FLGWGCX/Screen%2BShot%2B2018-02-27%2Bat%2B16.55.26.png Media - How Idle Heroes made $100M in a Year Idle Heroes employs traditional color-coded faction system https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394427373-AF8ZKXDLCUY3NUQAIJ2I/Screen%2BShot%2B2018-02-27%2Bat%2B16.56.46.png Media - How Idle Heroes made $100M in a Year https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394429345-EVQD0PN4M4VG68FR1DOB/Screen%2BShot%2B2018-02-27%2Bat%2B16.59.30.png Media - How Idle Heroes made $100M in a Year example of Star upgrading requirements https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394430955-PLSZGZK8XHMRC3WYMQRR/Screen%2BShot%2B2018-02-27%2Bat%2B17.00.37.png Media - How Idle Heroes made $100M in a Year Leveling increases characters base stats https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394432741-GDDZWVWYX0G81B9X2S3J/Screen%2BShot%2B2018-02-27%2Bat%2B17.00.46.png Media - How Idle Heroes made $100M in a Year Additional skills are unlocked and upgraded with level ups. Level up tiers, on the other hand, are gated by Evolutions. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394434838-HUJISWH08KRRUPSE3GIQ/Screen%2BShot%2B2018-02-27%2Bat%2B17.07.28.png Media - How Idle Heroes made $100M in a Year Screenshot of Character Equipment Screen https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394436141-8SXVZ2I9TVNME09FL0H3/Screen%2BShot%2B2018-02-27%2Bat%2B17.09.13.png Media - How Idle Heroes made $100M in a Year Overview of the Stone upgrade flow https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394438187-MRM9Z3K9N5V68LWQXXHG/Screen%2BShot%2B2018-02-27%2Bat%2B17.11.16.png Media - How Idle Heroes made $100M in a Year source: Jeff Witt https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394439546-ELA4U7IF4RR3JPE8ZP4A/Screen%2BShot%2B2018-02-27%2Bat%2B17.13.26.png Media - How Idle Heroes made $100M in a Year https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394440911-34RBW1ZMF3MF07NP6E9Z/Screen%2BShot%2B2018-02-27%2Bat%2B17.13.31.png Media - How Idle Heroes made $100M in a Year https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394442441-R9YT7OOEOBJFQLJAQJXV/Screen%2BShot%2B2018-02-27%2Bat%2B17.15.46.png Media - How Idle Heroes made $100M in a Year Example of All Green-type Enemies in Celestial Island - Motivates building a Red Team https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394446013-9A1OU27VFYZMPJFCYQN3/Screen%2BShot%2B2018-02-27%2Bat%2B17.15.53.png Media - How Idle Heroes made $100M in a Year https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394447641-YV7H2LBU8T9LH891JQRP/Screen%2BShot%2B2018-02-27%2Bat%2B17.15.59.png Media - How Idle Heroes made $100M in a Year Arena Mode That Requires Three Full Character Teams https://www.deconstructoroffun.com/blog/2018/1/16/a-master-class-in-live-events-legendary-game-of-heroes monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394454558-V5TF64LTY2HSK7FXL3V7/Screen%2BShot%2B2018-02-14%2Bat%2B8.41.32%2BPM.png Media - LEGENDARY: Game of Heroes - a Master Class in Live Operations One single image tells it all. LEGENDARY has been growing month and month for a year an a half reaching new heights with every update. Ladies and gentlemen, this graph is a result of mastery in live operations. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394458472-DRFUMZZPAK4660H3VT8Q/HeroCard.png Media - LEGENDARY: Game of Heroes - a Master Class in Live Operations A Hero card and the core gameplay in Legendary: Game of Heroes. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394459751-9NGKQLXNOCE9NEXVFPMO/Loop.jpg Media - LEGENDARY: Game of Heroes - a Master Class in Live Operations The core loop drives deep engagement via its social and competitive systems. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394462666-ZYKP94F9EDTQT3FH88JP/WeeklyEventScreen.png Media - LEGENDARY: Game of Heroes - a Master Class in Live Operations This is the main Weekly Event screen, which puts the Bosses at center stage.) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394466860-E94KO6Y6ZW5B7WSTPUC7/EventRewards.png Media - LEGENDARY: Game of Heroes - a Master Class in Live Operations Top rewards based on your ranking in your individual League, for placing in the Top 100 as an individual, and for your guild ranking. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394468250-TJJBC26JWP0EFH6J8W0V/EventHero.jpg Media - LEGENDARY: Game of Heroes - a Master Class in Live Operations Example of the primary Event Hero. The red box highlights that the Hero that provides a 10x buff for this week’s Slayer event https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394469777-327XG1VDO0VVXNUB3EVC/StepGacha.jpg Media - LEGENDARY: Game of Heroes - a Master Class in Live Operations Various steps in the Step Gacha used for the primary event hero. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394473103-HN5T4OS625VG2GSRNGA2/CoinBox.png Media - LEGENDARY: Game of Heroes - a Master Class in Live Operations Screenshots showcasing the coin box system that is integral to upgrading the weekly Event Hero and Gear.) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394476469-Y7UL7C68E5KE8U5J9IJI/CollectionMechanics.png Media - LEGENDARY: Game of Heroes - a Master Class in Live Operations Collection mechanics drive deep engagement and monetization in weekly events https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394477758-DT53O9SQXFK9FE6UTK0T/MoneitziationDepth.jpg Media - LEGENDARY: Game of Heroes - a Master Class in Live Operations https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394479763-ALIOF240YFH6UGGJFV79/AdIntergration.png Media - LEGENDARY: Game of Heroes - a Master Class in Live Operations Legendary uses an excellent “Fortune’s Favor” system to allow players the chance for bonus XP if they watch an advert. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394483020-B1QMR3VYF83HNC3NZDN2/VIP.png Media - LEGENDARY: Game of Heroes - a Master Class in Live Operations The VIP System: VIP Subscription and Daily / Lifetime Rewards for having an active VIP Subscription.     https://www.deconstructoroffun.com/blog/2018/1/31/prediction-for-2018-mid-core-games monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394492538-OO6IIKZ3LIMA9185EY01/GamingSpectrum2.PNG Media - Prediction for 2018: Mid-Core Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394494538-W09VQLKTMYBH6SQLAMXL/2017-mobile-game-revenue-vs-2016.jpg Media - Prediction for 2018: Mid-Core Games Midcore games generate the highest revenues in mobile games. In 2016, 11 out of 15 of the top grossing games globally could be categorized as midcore games. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394498249-9BU3673IGXWS8R473S11/VirtualDPad.PNG Media - Prediction for 2018: Mid-Core Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394499487-8GXR6KHV6M5AN99P4B2L/Screen%2BShot%2B2018-02-05%2Bat%2B20.20.16.png Media - Prediction for 2018: Mid-Core Games This post is brought to you by Matchmade. A powerful marketing platform connecting relevant influencers with performance based user acquisition campaigns. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394500701-6MTV4V24LRV22MA4LGBK/4XRevenue.PNG Media - Prediction for 2018: Mid-Core Games The decline of revenue of MZ games in 2017 can be described as dramatic. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394501987-C9EBW6N55KLD3269RLSO/4XDownloads.PNG Media - Prediction for 2018: Mid-Core Games Downloads of MZ titles worldwide. It seems like the marketing on both Game of War and Mobile Strike stopped as soon as Final Fantasy XV was globally launched. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394504323-4XCU15JJVOW4E0KZA51C/Screen%2BShot%2B2018-02-05%2Bat%2B18.49.47.png Media - Prediction for 2018: Mid-Core Games message from our sponsor, Matchmade https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394509809-0SOJD2JFPDK40W6T1IT9/4XGames.PNG Media - Prediction for 2018: Mid-Core Games ^ Some breakout 4X games over the last 18 months going clockwise include Lords Mobile (IGG), King of Avalon (Fun Plus), War and Order (Camel Games), Game of Thrones: Conquest (Warner Bros), and Guns of Glory (also Fun Plus). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394511459-HDSD12NRUDI762VQDL9E/RPG_Stats.PNG Media - Prediction for 2018: Mid-Core Games the revenues of top 10 RPG games have been growing as have been the downloads. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394515162-H8SMG41V0WGZCTEXNKUY/RPG.PNG Media - Prediction for 2018: Mid-Core Games What makes the RPG category very interesting and highly attractive is the diversity tha ranges from idle games to puzzle and strategy games. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394519911-B8HGMRZ1BH8O9LCGDENP/wardragons-atlas-screen.PNG Media - Prediction for 2018: Mid-Core Games ^ War Dragons recently added a Wars feature with Guild versus Guild territory control. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394522213-X07YKCX6TIX4IDSPB1Y7/Idle-Heroes-Campaign.jpg Media - Prediction for 2018: Mid-Core Games Idle Heroes showed a new way on how to win in the diverse RPG category https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394525501-08QC60MMWST1MF0ZPA1R/Lineage.PNG Media - Prediction for 2018: Mid-Core Games Lineage is one of the most prominent MMORPG hits https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394527360-PAUC4TCD0YRCB089GOAL/image-asset.png Media - Prediction for 2018: Mid-Core Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394531683-TDOW85UN7C9U0Q787402/Competitive.PNG Media - Prediction for 2018: Mid-Core Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394533038-0DDINC0HWK52ZI93PVTL/Synchronous.PNG Media - Prediction for 2018: Mid-Core Games Several high-profile Clash Royle type of games launched during the year, yet none of them made a dent in the revenues of the category showing the power of Supercell's monopoly in the synchronous strategy games. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394534551-YWUHO6SVRLQA3W9I38J7/ClashRevenue.PNG Media - Prediction for 2018: Mid-Core Games The graph above shows the power of Clash of Clans and Supecell over three years. The most important takeaway is that any fast-follow to Supercell's category defining hit is doomed no matter how good it may be. Unless it's a fast-follow by Supercellians themselves. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394536169-M9C6U7AOEMBRLQHSGGHU/030-Clash-Royale-World-Finals-2017-900x450.jpg Media - Prediction for 2018: Mid-Core Games The Clash Royale World Championship Finals held in London were truly extraordinary to witness and a testament of how far mobile gaming has developed over the last 10 years. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394537661-1F4CF9UHECV3PKQJY134/MOBA_Stats.PNG Media - Prediction for 2018: Mid-Core Games Moonton's Mobile Legends beat Tencent to a punch and became the prominent mobile MOBA of the West. A position, which Vainglory failed to capture after giving their all for the past 3 years. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394539579-GL20XEP0XUBAZYTE1DDV/Shooters_Stats.PNG Media - Prediction for 2018: Mid-Core Games Shooters category has seen several market entries that grew the market and took it from Wargaming, the creator of the category. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394541200-31I3WGTTLBP6G8ZJ11K2/image-asset.png Media - Prediction for 2018: Mid-Core Games Brawlers is the new emerging category which takes the progression mechanics from Shooters and combines it with the gameplay of MOBAs. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394545317-4DL24JD57FPWQRYXEJ9Y/BattleRoyaleGames.PNG Media - Prediction for 2018: Mid-Core Games Chinese publisher NetEase jumped on the PC phenomenon that is PUBG with multiple attempts on mobile already out worldwide. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394546678-TJGM3R7V2LEJJFD0IDW4/BattleRoyaleStats.PNG Media - Prediction for 2018: Mid-Core Games *numbers not inclusive of China Android https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394548536-320QBGEZ9TR5K3C1V6ZG/PUBG_Preregs.PNG Media - Prediction for 2018: Mid-Core Games Tencent is releasing two versions of PlayerUnknown’s BattleGrounds on mobile in 2018. One version already has at the time of writing more than 17M pre-registrations in China alone. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394551536-M2PFJIW0K6VM2WB03QVP/HuntingGames.PNG Media - Prediction for 2018: Mid-Core Games While we saw the birth of the new categories in 2017, we also saw death of others. Hunting games are all but done by now. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394553198-DYF4ZAOXDXSPECBA0WV9/image-asset.png Media - Prediction for 2018: Mid-Core Games Deer Hunter was once a category leader. It still is, only the category is not much to be marvel at. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394554533-LE1OXXLRS8ZETNXINLWW/UGC_Stats.PNG Media - Prediction for 2018: Mid-Core Games For years no-one was able to touch Minecraft. This has changed with the rise of Roblox that is destined to surpass Minecraft in the near future. https://www.deconstructoroffun.com/blog/2018/1/25/from-the-trenches monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394565491-DZGICGM0G7DI8DWHAJU9/Screen%2BShot%2B2018-01-25%2Bat%2B21.14.35.png Media - From the Trenches: How to Grow a Live Game https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394567676-2FAF36FH189JM0T2D01D/Screen%2BShot%2B2018-01-25%2Bat%2B20.54.20.png Media - From the Trenches: How to Grow a Live Game Animal Jam World Gift, Battle Bay Epic Loot, Marvel Contest of Champions Global Chat https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394569193-DDKY5FP05RN9EHBD5RX3/Screen%2BShot%2B2018-01-25%2Bat%2B20.59.48.png Media - From the Trenches: How to Grow a Live Game the OODA loop (wikipedia) https://www.deconstructoroffun.com/blog/2018/1/16/hq-trivia-and-the-rise-of-mobile-streaming monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394578760-ORQYLL8C7TY4B4T6C87B/Screen%2BShot%2B2018-01-16%2Bat%2B20.49.35.png Media - HQ Trivia and the Rise of Mobile Streaming https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394580243-XY1P8QF92X3K09BVOR2F/Screen%2BShot%2B2018-01-16%2Bat%2B20.55.04.png Media - HQ Trivia and the Rise of Mobile Streaming https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394581636-M2SWOUUVS9ED9FI29Z2H/Screen%2BShot%2B2018-01-16%2Bat%2B20.57.16.png Media - HQ Trivia and the Rise of Mobile Streaming https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394584227-UM50FYRAG5HO93A00WQS/Screen%2BShot%2B2018-01-16%2Bat%2B20.58.26.png Media - HQ Trivia and the Rise of Mobile Streaming https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394585683-LH5C95MAV4ARYYO9T1OG/Screen%2BShot%2B2018-01-16%2Bat%2B21.32.09.png Media - HQ Trivia and the Rise of Mobile Streaming HQ Trivia’s downloads graph showcases pure organic growth with no trend of UA driven traffic. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394587068-DIOSTO9K7AZ7MGJENYVZ/Screen%2BShot%2B2018-01-16%2Bat%2B21.01.11.png Media - HQ Trivia and the Rise of Mobile Streaming https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394588749-LWUCF9UT318CNPUFZWBX/Screen%2BShot%2B2018-01-16%2Bat%2B21.02.21.png Media - HQ Trivia and the Rise of Mobile Streaming https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394590129-LA2F5S34T4VWQ631FKCD/Screen%2BShot%2B2018-01-16%2Bat%2B21.04.11.png Media - HQ Trivia and the Rise of Mobile Streaming https://www.deconstructoroffun.com/blog/2018/1/9/prediction-for-2018-casual-games monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394601693-S0TVIDQITFZ3CHU24GXK/Screen%2BShot%2B2018-01-09%2Bat%2B9.41.04%2BPM.png Media - Prediction for 2018: Casual Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394603021-9RHGIWR2A7DO26O7DMN6/Screen%2BShot%2B2018-01-09%2Bat%2B8.37.29%2BPM.png Media - Prediction for 2018: Casual Games In the puzzle category, top five publishers have seen their downloads stall while the revenues have continued to increasing with double digit growth. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394604938-XGU6VRVPFVULCXMTTZ1A/Screen%2BShot%2B2018-01-09%2Bat%2B8.47.15%2BPM.png Media - Prediction for 2018: Casual Games Peak Games has gone on the offense on the installs while on the revenue side Playrix has taken bigger market share with three consecutive hit puzzle titles. Jam City has seen its share melt during 2017. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394607441-E49KMZ0NPTO8C5EOZ5ZN/Screen%2BShot%2B2018-01-09%2Bat%2B9.49.19%2BPM.png Media - Prediction for 2018: Casual Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394609370-G9435R46SVC2ZK7U8I49/Screen%2BShot%2B2018-01-09%2Bat%2B8.53.46%2BPM.png Media - Prediction for 2018: Casual Games SOOM.LA’s prediction of the IAP vs Ads growth https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394612774-XRJ5K7N6WGF924HZ4UP6/Screen%2BShot%2B2018-01-09%2Bat%2B8.53.36%2BPM.png Media - Prediction for 2018: Casual Games 3 Games, 3 Different Developers, all in the Top Downloaded Charts. There are only as many clones the market can handle https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394615066-HNJ3TITIQJGY1GX51YZU/Screen%2BShot%2B2018-01-09%2Bat%2B8.53.10%2BPM.png Media - Prediction for 2018: Casual Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394616390-HB93EQUNCZKTP1AE9M2P/Screen%2BShot%2B2018-01-09%2Bat%2B8.53.23%2BPM.png Media - Prediction for 2018: Casual Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394620574-XQP0LZBF36TNX36RLTSZ/Screen%2BShot%2B2018-01-09%2Bat%2B9.46.10%2BPM.png Media - Prediction for 2018: Casual Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394622005-FF0TENA70XGFVETOB2OH/Screen%2BShot%2B2018-01-09%2Bat%2B9.07.24%2BPM.png Media - Prediction for 2018: Casual Games While the combined downloads for the top 9 simulation games are going down, the revenue stays the same month to month. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394623883-6YJYGT3NKRCFP2V809BK/Screen%2BShot%2B2018-01-09%2Bat%2B9.07.56%2BPM.png Media - Prediction for 2018: Casual Games For last three years, the market share has been pretty much the same with Hay Day, Township, Sims, and SimCity https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394627240-RXSGE8W87EZVZ90XZ0VC/Screen%2BShot%2B2018-01-09%2Bat%2B9.43.46%2BPM.png Media - Prediction for 2018: Casual Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394628526-FACWKFLZF24QSEISW6SA/Screen%2BShot%2B2018-01-09%2Bat%2B9.14.43%2BPM.png Media - Prediction for 2018: Casual Games Covet Fashion and Design Home built and grew a niche into a lucrative segment. This is an extremely admirable long-term approach that Glu is now reaping benefits off. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394630143-800XIUYJVGX28E3SPYUL/Screen%2BShot%2B2018-01-09%2Bat%2B9.14.53%2BPM.png Media - Prediction for 2018: Casual Games Just a year after Pocket Gems broke through with Episodes it was followed by Pixelberry's Choices. The two games are in intense competition and there are more similar titles creeping from behind making the market less attractive for new entries. https://www.deconstructoroffun.com/blog/2017/5/15/strike-of-kings-the-billion-dollar-mobile-moba monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394643077-UTBZY6EFO2CWF1PR5F3Q/Screen%2BShot%2B2017-12-19%2Bat%2B11.11.39%2BPM.png Media - Arena of Valor - The Biggest Hit You've Never Played Arena of Valor has experienced an unbelievable growth in China surpassing games like Clash Royale, Pokemon Go, Puzzle & Dragons, and Candy Crush Saga to become the top grossing game worldwide. And all of this happened before it was officially launched globally. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394646179-YQ62Y240LC400R2JF4VB/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played Despite low ARPU’s, both League of Legends and DOTA 2 (Valve) make an extraordinary amount of money yearly. These numbers are now dated, as LoL is rumored to make over $2B a year making it the world’s most lucrative PC F2P game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394649207-72JP9H92ZCJLGFLRKT3C/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played Many companies have tried to make a MOBA work on mobile with Vainglory, Fates Forever and Mobile Legends being 3 of the most high profile ones. However, none of these titles have yet reached the level of success that MOBA games on PC have achieved. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394651438-J3M5UOMCSVPLWX197AIR/image-asset.jpeg Media - Arena of Valor - The Biggest Hit You've Never Played Despite having a hardcore audience and making a lot of money, MOBA games have a very low monetization per user rate compared to many other top MMO games. Part of this is due to game's audience, with many teenagers and students playing MOBA games. However, it also shows you that despite being a hardcore game, MOBA success comes from having a large reach. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394653345-VA0NXLBCROSCUHBD30F7/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394654886-AJPRRMWM3CQEQC4DE5XW/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played In just China alone, App Annie estimates that Arena of Valorhas made over $600m on iOS alone. Add in Android revenues and the discrepancy AppAnnie usually reports and it's safe to say that this game has grossed well over $1B since launch. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394656751-Z7R3E4P7HB1I0SXTB5TQ/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played The core loop of Arena of Valor (and most MOBA games) is fairly simple to understand. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394660081-W6ORWIS14SSS2ZUYF7DV/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394661587-XA3YJQIF987602KB6XQV/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played Arena of Valor uses a number of gameplay optimizations successfully to incorporate key game mechanics from League of Legends on smaller mobile devices. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394663623-GXR8RXC9PPZK33KTTWL9/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played In 5 on 5 mode, battles take place over a 3 lane battlefield with a central “Jungle” area. Between a team, it’s important to have a balance between attacking each lane and defending key areas from combined enemy pushes.   https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394665153-S7Z7VCLKHTCBTKI3N84C/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played Neutral creeps can be found in the Jungle areas. Killing these can earn bonus battle gold and XP to help level up a hero in battle quickly. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394666475-Q2CQKMQDSGS1IBIRELZV/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played The enemy generator. Destroy this to win the game for your team. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394668474-34V09ZT6EKKAMTBCNNF7/image-asset.jpeg Media - Arena of Valor - The Biggest Hit You've Never Played Abyssal Clash Mode has only a single lane and other unique rules making it feel very different to the traditional 5 on 5 arena. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394669771-I11LF5AVJBM3P0WV8UGU/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played Arena of Valor (Strike of Kings in the above chart) is a really feature-rich game. Compared to any of it's rivals, it has a ton of content and game modes. Vainglory is due to have its 5v5 mode in Q1 of 2018. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394672627-XRTHR0RZ9Q1V5TTPF0DY/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played Arena of Valor is heavily tuned towards getting players to play 6 battles a day. Players are incentivised to play with a nice visual on the mian UI screen that updates every time you battle. Importantly players are rewarded regardless of if they win or lose. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394675643-XE16UMOK52BFLQBHTO8X/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played Like many games, Arena of Valor has an Achievements system. It's the primary place to collect Gems from in the game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394677409-WSOKR2S54E0UUS4WUGGF/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played A list of the primary items and currencies that can be purchased / acquired in the game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394679957-X8QNXAUR5HY96LKFW95M/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394683538-Y7630KGGC7YD5HMBEVW1/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played The first voucher purchase a player makes is incentivized with a special offer. Players are given a free hero when they make any Voucher purchase, which makes it very tempting to do so.   https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394689005-MUY1HC1UF2RFZNEUPB5J/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played There are already a vast number of different characters of 6 class types: Tanks, Warriors, Assassins, Mages, Archers and Support.   https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394692883-9CVF1S5O0Q1ZQSVT31IN/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played Arena of Valor is introducing a range of licenced characters into the game starting with Batman. The Chinese version has many characters from several different licences that could also come over to the Western version. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394694271-3H1S4PIKL3L9ZDK7W3JW/image-asset.jpeg Media - Arena of Valor - The Biggest Hit You've Never Played Every week, Arena of Valor has up to 6 heroes available to try and play with for free. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394696274-AUP0XPI7XBM7YGKXSTNV/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played MOBAs rely on creating new characters to sell to players over time. This can take up a lot of time in terms of development and balancing, but given the team size on AoV, is unlikely to be a problem long-term. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394701345-JHCZAXUU16Q6XMQX66ZH/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played The game has multiple skins in the game, some of which look really cool and give some characters an entirely different and cooler visual appearance. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394705800-JOVQQH210AVV5PPP128C/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394709516-IN7A3N0JBN62MKOS1BMP/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played Unlike PC MOBA games, Arena of Valor has a Gacha system. Some exotic skins heroes are placed here, which creates motivation to play it and expands the monetization capacity of the game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394712691-FBOSQASYKQ50LIPJZVHG/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played The Arcana Pool is used to make Hero stats stronger.   https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394715224-8S34PAEIU8DW0TQB4XT0/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played Arcana can be purchased from the shop, and excess Arcana can be sold for Gold to spend on other items in the game economy. Arcana Prices Arcana Level I = 10 Gold / Sell for 1 Gold Arcana Level II = 200 Gold / Sell for 20 Gold Arcana Level III = 2000 Gold / Sell for 200 Gold https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394718658-FDQQGWPZAS86NGEP1NN0/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played Equipping Arcana improves Heroes by increasing stats or giving them new passive abilities, e.g. gaining life when damaging another hero. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394720358-UMHTWQUMBEL725LFW0XF/image-asset.jpeg Media - Arena of Valor - The Biggest Hit You've Never Played https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394722428-L7SIR0KUHMDJQN27NWQT/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394723686-AYPY4VVA8GWBDCT6582B/image-asset.jpeg Media - Arena of Valor - The Biggest Hit You've Never Played The Chinese version of the game has a mentoring system which provides rewards and items to both new and old players. A Mentorship score is used between the two players, much like the Friend score, with the score increasing based on progression the newer player makes, e.g. reaching certain player levels or achieving certain ranks in Ranked play. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394725238-6K7XXJBUK44WVYLXLCEO/image-asset.jpeg Media - Arena of Valor - The Biggest Hit You've Never Played Tencent themselves recognize the importance of fostering a strong community around their games. Over 90% of content is created on Social Media is by players. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394726576-XFPRQUYRJ5V94JSK2OMZ/image-asset.jpeg Media - Arena of Valor - The Biggest Hit You've Never Played The communtiy team recently ran an impromptu leaderboard to reward players who were trying out Batman. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394727912-93ULWF997P3DP4XF8O2O/image-asset.jpeg Media - Arena of Valor - The Biggest Hit You've Never Played League of Legends frequently runs it's finals in Madison Square Garden, New York and can fill out the entire arena. An incrdible testament to the eSports appeal of hit competitieve games. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394729499-SF9QGEI944DDY3GE2SU8/image-asset.jpeg Media - Arena of Valor - The Biggest Hit You've Never Played More incredible stats from the Chinese version of the game. Almost 5m people a day watch footage of the King Pro-League setup for the game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394732765-4OBSJJPQYBDE8T8EMEI1/MOBACompetition.PNG Media - Arena of Valor - The Biggest Hit You've Never Played https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394734292-07CPG2VMTII8L6XVM5SI/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394735430-UPKH7VRTVRE2VRUEB0OG/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played During the early part of Arena of Valor's soft launch (when the title was known as Strike of Kings), it's revenue per install was sub-par to say the least. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394738012-RXS10JOD2AIH9I7FDK7A/AoVPerformance.PNG Media - Arena of Valor - The Biggest Hit You've Never Played Arena of Valor is trending at over $1 per install on iOS. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394740394-WGQHGZDFO3C39Q15WRSQ/image-asset.jpeg Media - Arena of Valor - The Biggest Hit You've Never Played At the recent GameFirstHelsinki conference, Tencent revealed retention stats for the Chinese version of the game. As the game is so much fun, it results in an incredibly sticky app that retains players. Proof of the quality of the fun of the game and a major component of the game's success. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394742134-TDHSILKMKPRN2NZJN2QC/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played Arena of Valor already has a very pro-active community approach even during Soft Launch, with regular updates and Q&A sessions. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394748250-HVCQJ1APH7IZRYU7K8M7/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played The official mobile version of PlayerUnknown's BattleGrounds is also being published by Tencent with over 12M players already pre-registering for the game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394749652-C5W3WVSZ3P1UUCM3YHFU/MarketSize.PNG Media - Arena of Valor - The Biggest Hit You've Never Played As of 2016, mobile games overtook console and PC as the biggest gaming platform in the world. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394751128-DZBDT6LSRQWT1W1Q8T87/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played Time to lose the old man syndrome! Mobile revenues have grown year-on-year for the last 10 years and will grow further in 2017. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394752529-G52N9ZC9B0S8HO26U4WC/image-asset.png Media - Arena of Valor - The Biggest Hit You've Never Played According to the Financial Times (and cross-posted by Pocket Gamer, the Chinese version of the game has over 50M DAU. https://www.deconstructoroffun.com/blog/2017/12/12/following-the-crowdstar-how-one-studio-ripped-up-the-female-first-gaming-rulebook monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394761186-53ZFUW373OSBJ61DLH6B/image2.png Media - Design Home and the Art of Monopoly https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394763591-21AIA6MZ28J97I3BF32E/image8.png Media - Design Home and the Art of Monopoly source: AppAnnie https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394765254-Z27R4CM5909V8RQVK3OB/image5.png Media - Design Home and the Art of Monopoly source: PocketGamer.biz https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394767273-TEEIGKZL0V9O6FSL70SK/Screen%2BShot%2B2017-12-12%2Bat%2B1.42.30%2BPM.png Media - Design Home and the Art of Monopoly https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394773258-45A37RD3XYXR3TITW7AE/Screen%2BShot%2B2017-12-11%2Bat%2B3.24.06%2BPM.png Media - Design Home and the Art of Monopoly Challenges are timed and offer a light backstory that is tied to a location. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394776578-P33BUSXWNLZDHLAT5TGB/Screen%2BShot%2B2017-12-11%2Bat%2B3.25.59%2BPM.png Media - Design Home and the Art of Monopoly Decorating is simple. A player can decorate a full room in a matter of minutes. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394778822-87432T5KAFYS90357Q9O/image11.png Media - Design Home and the Art of Monopoly Reward for design comes in two phases. First reward is tied to submission while the second is tied to the voting results. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394780872-U6CQ8900Z01DUMOBKOL6/image1.png Media - Design Home and the Art of Monopoly Voting is done by simply choosing one design over another, https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394785942-P9BZD7WETVW1TAMNFCIU/Screen%2BShot%2B2017-12-11%2Bat%2B3.26.18%2BPM.png Media - Design Home and the Art of Monopoly https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394789152-TGFE6W456B0SB4P31W0J/image10.png Media - Design Home and the Art of Monopoly https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394791147-SUTILJGF2T2XQXM12B6S/Screen%2BShot%2B2017-12-11%2Bat%2B3.26.56%2BPM.png Media - Design Home and the Art of Monopoly https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394797342-CESVHJZX37RS37PCXZ1N/image13.png Media - Design Home and the Art of Monopoly https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394798670-LO9L9YM55CD29K2QLXY5/image12.png Media - Design Home and the Art of Monopoly Design Home has a tie-in to real-life design brands. This makes the experience more authentic. https://www.deconstructoroffun.com/blog/2017/11/29/animal-crossing-pocket-camp-can-an-old-dog-learn-new-tricks monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394807356-ZUL54A5GLUA3JZ0ELYPA/TotalSales.PNG Media - Animal Crossing Pocket Camp - Can an Old Dog Learn New Tricks? At over 30 million copies sold, Animal Crossing is a big franchise for Nintendo. Though some way short of the Super Mario (311m), Mario Kart (110m) and Zelda (86m) franchises, it’s comfortably ahead of the Fire Emblem (10m) and Metroid (17m) franchises in terms of sales. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394809656-H8374DL8XETKEZG2SYGL/AC_GC_Tasks.PNG Media - Animal Crossing Pocket Camp - Can an Old Dog Learn New Tricks? Console and Handheld versions of Animal Crossing involved you exploring a town, meeting it’s residents and completing various tasks. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394810948-TZK1J1ENWT4TJ09VI1YB/AC_Christmas.JPG Media - Animal Crossing Pocket Camp - Can an Old Dog Learn New Tricks? Animal Crossing was famous for using the console’s internal clock to trigger in game tasks and events. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394812617-GISCYPZXOWE5OKVUWLD1/Animal%2BCrossing.png Media - Animal Crossing Pocket Camp - Can an Old Dog Learn New Tricks? The game loop for Animal Crossing: Pocket Camp is fairly simple and relies upon impatience thrugh timers to gate progression. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394813960-TMZKB6YV6CS6M191YWWN/Goals.PNG Media - Animal Crossing Pocket Camp - Can an Old Dog Learn New Tricks? Animal Crossing : Pocket Camp has time limited goals to reinforce core game mechanics and to encourage engagement with the title. This is a new addition compared to the console and handheld titles and follows examples from other mobile games to keep players interested and invested. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394816455-OGOQC4GUK485KNLMRTE5/CraftFurniture_Large.PNG Media - Animal Crossing Pocket Camp - Can an Old Dog Learn New Tricks? You can craft a variety of items that can be placed in your campsite. This acts as the progression and sense of fulfilment piece of the game. It’s rewarding to spend time to make the campsite look just the way you want it and to see other people send you kudos for the job you’ve done. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394820473-APR8LW46EO38K81YETYG/Arrange.PNG Media - Animal Crossing Pocket Camp - Can an Old Dog Learn New Tricks? After crafting furniture, you can place items in your Campsite to express your own sense of creativity and decorative sense. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394822299-54UXDHLR2QLZKY6ON2J8/KeyActions.PNG Media - Animal Crossing Pocket Camp - Can an Old Dog Learn New Tricks? Catching Fish, Collecting Fruit and hunting bugs are just some of the actions you need to complete in Animal Crossing in order to collect items and craft furniture. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394824010-XKN9KFJYVJJOSMR7YO3X/Criteria.PNG Media - Animal Crossing Pocket Camp - Can an Old Dog Learn New Tricks? In order to add a new animal to your Campsite, you need to fulfill a list of criteria the animal wants. Talk about high maintenance! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394825491-9ZLNE0WKAR1S2W6MVZGU/Intuition.PNG Media - Animal Crossing Pocket Camp - Can an Old Dog Learn New Tricks? Animal Crossing does a good job at allowing players to quickly move between functions that will allow them to progress without getting lost in endless menus, a good improvement on the console versions. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394826856-NC2F8W4C0TAUX4DDH1W0/Map.jpg Media - Animal Crossing Pocket Camp - Can an Old Dog Learn New Tricks? ^ There are various locations you can visit in the game. The animals move around every couple of hours, and the items you can find vary depending on what time of day it is. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394829076-J5T8022XZUZFTB37RDK8/Social.PNG Media - Animal Crossing Pocket Camp - Can an Old Dog Learn New Tricks? ^ Animal Crossing allows you to meet other players and visit their Campsites. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394830977-BCX9RQK8D2GNISN31MGV/Shovelstrike.PNG Media - Animal Crossing Pocket Camp - Can an Old Dog Learn New Tricks? The Shovelstrike Quarry is a time-locked area, which requires the player to assemble friends or spend their leaf tickets. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394832407-ZFB8M78NL74RK0WHT22S/Monetization.PNG Media - Animal Crossing Pocket Camp - Can an Old Dog Learn New Tricks? Monetisation is fairly simple in the game, with players being able to but a Hard Currency called Leaf Tickets and various packs that contain Had Currency and useful items. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394833941-Y6EP45MDFECMFCOA1O7L/KK.PNG Media - Animal Crossing Pocket Camp - Can an Old Dog Learn New Tricks? One of Animal Crossing’s most beloved characters K.K. can be added to your Campsite if you purchase his chair, a unique item that can only be purchased with Leaf Tickets. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394836327-ANR1U0XERW8M3SPEKY89/Emotion.PNG Media - Animal Crossing Pocket Camp - Can an Old Dog Learn New Tricks? Animal Crossing has always done a wonderful job with is with the feeling of emotion between characters and the player in the game. It’s hard not to fall in love with this veritable cast of misfits! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394838403-N6NLYNGJ4S9C4QCFLEN4/Neighborhood.png Media - Animal Crossing Pocket Camp - Can an Old Dog Learn New Tricks? Hay Day has an Alliances feature in it’s game known as “Neighborhoods.” These are collections of players that are given common goals to strive to achieve. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394840255-QCM1PV32SKT1IGBD96R9/e15d73114020d95bd9cca024fb90b09a%255B1%255D.jpg Media - Animal Crossing Pocket Camp - Can an Old Dog Learn New Tricks? Candy Crush Saga was the pioneer of using subtle competition to drive progression in casual games. Being able to see how much progress you’ve made compared to your friends creates competition via the fear of being last among your peer group. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394843180-RRHODOTQHJT9EH2I7XAY/Champions_League_Leaderboard.png Media - Animal Crossing Pocket Camp - Can an Old Dog Learn New Tricks? ^ In Hay Day, Neighborhood derbies are Alliance versus Alliance events that push players to be subtly competitive with one another through a collective experience. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394846402-J9WMCYCFDAMH7KZLI5S3/GrandHeroBattle.PNG Media - Animal Crossing Pocket Camp - Can an Old Dog Learn New Tricks? ^Fire Emblem Heroes also by Nintendo run “Grand Hero Battles” to increase retention and monetization. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394847975-LAQBTJ8MUA3VPURM2O17/Events.jpg Media - Animal Crossing Pocket Camp - Can an Old Dog Learn New Tricks? At the time of writing, Nintendo have begun their first event in the game. Players collect an event currency used to craft time limited equipment. Liveops like these will be vital to sustain long term interest in the game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394849484-7234V29YX6OMPAU0MR3K/Screen%2BShot%2B2017-12-06%2Bat%2B10.53.55%2BAM.png Media - Animal Crossing Pocket Camp - Can an Old Dog Learn New Tricks? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394851276-8V72J4XKS1PL1UV03SP3/Screen%2BShot%2B2017-12-06%2Bat%2B10.54.13%2BAM.png Media - Animal Crossing Pocket Camp - Can an Old Dog Learn New Tricks? Animal Crossing became the most downloaded app in North America even before it received feature placements from Apple and Google. Despite this it has a modest revenue per install, which is to be expected with a family friendly game with low monetisation depth. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394853142-R6LF7SJAOUQO5TAJ12W5/H2x1_NSwitch_SuperMarioOdyssey_image1280w%255B1%255D.jpg Media - Animal Crossing Pocket Camp - Can an Old Dog Learn New Tricks? Super Mario Odyssey for the Switch has widely been considered as one of the best console games of the year, whereas as 2016’s Super Mario Run on mobile was largely considered a disappointment. https://www.deconstructoroffun.com/blog/2017/11/20/deconstructing-the-star-wars-battlefront-ii-controversy monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394863652-RRVDK5QAQ1LVZPBFWTRX/Battlefront_2_Controversy_-_Google_Docs.jpg Media - Star Wars Battlefront II: The Only Analysis You Need to Read https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394865096-00FWB19PVLXD00AW65N5/Authors_%25E2%2580%2594_Deconstructor_of_Fun.jpg Media - Star Wars Battlefront II: The Only Analysis You Need to Read https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394866937-P80S3AV3COHB2F3DJ7CY/Untitled.jpg Media - Star Wars Battlefront II: The Only Analysis You Need to Read The progression design in a nutshell: Players earn Credits by playing matches. Credits are used to purchase Loot Crates. Loot Crates contain Star Cards. Star Cards are equipped on characters to boost or replace abilities. Star Card can be unlocked and upgraded with Crafting Parts. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394868546-53JPVKN2EMNA23SKB9DV/I_spent__90_in_Battlefront_2__and_I_still_don%25E2%2580%2599t_have_any_control_over_my_characters_-_Polygon.jpg Media - Star Wars Battlefront II: The Only Analysis You Need to Read https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394870243-VG5JQ2FM48XRH67GU83R/star_wars_star_cards_-_Google_Search.jpg Media - Star Wars Battlefront II: The Only Analysis You Need to Read Star Cards, especially when upgraded to their maximum level, provide overwhelming boost to abilities, which is against the principles 'fair' free-to-play multiplayer game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394872212-MSBLMXCW10FN8DQ609OY/loot_crate_overwatch_-_Google_Search.jpg Media - Star Wars Battlefront II: The Only Analysis You Need to Read Blizzard's Overwatch has been extremely successful in monetizing through purely cosmetic items. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394873809-PKEGAQ8D2DLFR0XEWUO7/ultimate_team_fifa_card_pack_-_Google_Search.jpg Media - Star Wars Battlefront II: The Only Analysis You Need to Read EA's FIFA Ultimate Team is one if not the most successful drivers of digital revenue on consoles. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394875524-LI4GH7LPES5ZSADH0H2L/world_of_tanks_tech_tree_-_Google_Search.jpg Media - Star Wars Battlefront II: The Only Analysis You Need to Read Wargaming has a great framework for building progression mechanics in free-to-play first-person shooters. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394876865-HAIDHQS8FLB601DOVHT6/Authors_%25E2%2580%2594_Deconstructor_of_Fun.jpg Media - Star Wars Battlefront II: The Only Analysis You Need to Read https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394878274-4A76T74YJAQ0KLW598TK/Battlefront_2_Controversy_-_Google_Docs.jpg Media - Star Wars Battlefront II: The Only Analysis You Need to Read EA has spearheaded microtransaction monetization on console https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394879797-0X7LCIU6CVSXFLDHH7UJ/Battlefront_2_Controversy_-_Google_Docs.jpg Media - Star Wars Battlefront II: The Only Analysis You Need to Read NBA 2K18 has a very low user score as a result of microtransactions added to the game. But it has reportedly not harmed it’s performance on the market at all. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394880925-J2BKKPO468F4KYD495OT/Authors_%25E2%2580%2594_Deconstructor_of_Fun.jpg Media - Star Wars Battlefront II: The Only Analysis You Need to Read https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394882610-W5K00WSPGJCR83D3UC4Q/Battlefront_2_Controversy_-_Google_Docs.jpg Media - Star Wars Battlefront II: The Only Analysis You Need to Read The % of revenue coming from digital content and microtransactions is massive. You can’t ignore the importance as a console developer. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394884192-38I4YHEIXOY7W6846ATJ/Battlefront_2_Controversy_-_Google_Docs.jpg Media - Star Wars Battlefront II: The Only Analysis You Need to Read What really blew up the controversy was the balancing for unlocking heroes. To the point that EA dropped their costs by 75%. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394885315-0KAWTCP424JR1FKM1U2Q/Authors_%25E2%2580%2594_Deconstructor_of_Fun.jpg Media - Star Wars Battlefront II: The Only Analysis You Need to Read https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394886749-YE19LXJWCDLTB66ZRO9U/Battlefront_2_Controversy_-_Google_Docs.jpg Media - Star Wars Battlefront II: The Only Analysis You Need to Read I pay a fixed cost of $60 to buy a game, but the value that I get increases over time. The old school model of games. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394888319-2J3Z07Z6K1PC8R2ORP04/Battlefront_2_Controversy_-_Google_Docs.jpg Media - Star Wars Battlefront II: The Only Analysis You Need to Read I pay a fixed cost of $60 to buy a game, but the value that I get increases over time. The old school model of games. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394889524-8SYQITXFOJ7Z9VLKAOJO/Battlefront_2_Controversy_-_Google_Docs.jpg Media - Star Wars Battlefront II: The Only Analysis You Need to Read I get an abundance of consumer profit in the beginning with a free-to-play game because the cost to me is zero. However, as I progress I get pinched and I end up paying. At an aggregate level (i.e. across all players) users are paying for the product after trying it for free. Users get all consumer profit up front, but the profit is then split between consumer and producer later. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394890906-M5ES9E7GKXKMB7BY68ZH/Battlefront_2_Controversy_-_Google_Docs.jpg Media - Star Wars Battlefront II: The Only Analysis You Need to Read Compare the “Old School Games Model” (left) and the “EA Battlefront II Model” (right) to see where consumers are getting angry. You get an abundance of consumer profit on the left; you are squeezed heavily on the right. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394892275-VEY8KWB9U8QW7QPQT1IM/Authors_%25E2%2580%2594_Deconstructor_of_Fun.jpg Media - Star Wars Battlefront II: The Only Analysis You Need to Read https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394893648-T3EZ0YXITTY3QEE0NHFK/Battlefront_2_Controversy_-_Google_Docs.jpg Media - Star Wars Battlefront II: The Only Analysis You Need to Read The Dunning-Kruger effect describes the path of anybody learning a new skill, following them from their point of lowest wisdom to their highest enlightenment. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394895670-9NZHEXLB3V18USQ3JVRR/clash_royale_defeat_-_Google_Search.jpg Media - Star Wars Battlefront II: The Only Analysis You Need to Read In Clash Royale, you’ll lose a lot, sometimes to people who clearly have dumped $100s more than you have into the game. And that’s okay, because they’ll move up out of your league so you don’t have to play them anymore. https://www.deconstructoroffun.com/blog/2017/11/6/fj7k5up2nv7hscrf99h3cyvpi64bsv monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394906832-9KIGNJJC6XR4RV8XYPND/toon-blast-the-death-of-saga-mobile-free-to-play-2.png Media - Toon Blast and the Death of Saga Two versions that Peak Games was testing in August. One version with the Saga map, another without it. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394908783-7VDTGH1AYD2C5Q56P9AP/toon-blast-the-death-of-saga-mobile-free-to-play-3.png Media - Toon Blast and the Death of Saga https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394911430-UH5AISW5T8721V9ZBX8E/toon-blast-the-death-of-saga-mobile-free-to-play-6-300x257%25402x.png Media - Toon Blast and the Death of Saga Toy Blast, Peak Games big hit, was one of the last games to see success with a pure saga based model. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394912919-2QY48OYYH92O7KB8YBHJ/peak-games-revenue.png Media - Toon Blast and the Death of Saga Peak Games has experienced sustained exponential growth after the release of Toy Blast in mid-2015. This growth is expected to continue powered by Toon Blast and the massive $100M war chest Peak gained from selling its card games to Zynga. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394915418-QJ60KLQMOVNRW4X01094/toon-blast-the-death-of-saga-mobile-free-to-play-9.png Media - Toon Blast and the Death of Saga https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394916944-1CSBMHR8XRF1UWI3VUF8/chartoftheday_2496_facebook_revenue_by_segment_n.jpg Media - Toon Blast and the Death of Saga https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394918843-RX5DOIRQ7IA2K285N4JR/toon-blast-the-death-of-saga-mobile-free-to-play-20.png Media - Toon Blast and the Death of Saga https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394920699-G8N0J5KANYUVF94PDR0Y/toon-blast-the-death-of-saga-mobile-free-to-play-21.png Media - Toon Blast and the Death of Saga https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394923334-AQFD7FB436LUZU52QHZ8/toon-blast-the-death-of-saga-mobile-free-to-play-17-300x300%25402x.png Media - Toon Blast and the Death of Saga https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394924893-77AZAHK73YDOWYBINXLU/toon-blast-the-death-of-saga-mobile-free-to-play-22.png Media - Toon Blast and the Death of Saga https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394927743-TQ65SD30UJF7O3ND7M6E/toon-blast-the-death-of-saga-mobile-free-to-play-4-1024x576.png Media - Toon Blast and the Death of Saga https://www.deconstructoroffun.com/blog/2017/9/29/why-capcoms-puzzle-fighter-fails-to-make-a-match monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394934328-ZTCWNS2ADLV97777D8PG/Bundle-Stars-Capcom-750x422.jpg Media - Can Capcom's Puzzle Fighter Deliver a K.O? ^ Some of the titles Capcom have developed or published over the years include Monster Hunter, Dead Rising, Street Fighter, Megaman, Devil May Cry and Resident Evil. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394936275-HRJQBFFW35OSYV28F7WA/J2ME_Games.PNG Media - Can Capcom's Puzzle Fighter Deliver a K.O? ^ Some of Capcom’s games running on older handsets, including an earlier port of Super Puzzle Fighter. Yes, that is Street Fighter 2 running on a Nokia 6080 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394937836-IPGLDYUYBEMVHV24FIGG/image-asset.jpeg Media - Can Capcom's Puzzle Fighter Deliver a K.O? ^ 2010’s Smurfs Village was the first Free to Play games on mobile to reach the top-grossing position in the USA. Such was this game’s impact that Apple had to change their IAP flow to create an option to ask people to put their password in for every purchase made. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394941992-II0KY9PMY4M71K44N4VU/monster_hunter_collection_02_20_by_iceman_187-d4v6cy5.jpg Media - Can Capcom's Puzzle Fighter Deliver a K.O? ^ Some of Capcom’s Monster Hunter titles released for the Sony PSP. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394943224-PD67YBEFAN7P6XD8VLJH/JP_Revenue.PNG Media - Can Capcom's Puzzle Fighter Deliver a K.O? ^ A comparison of estimated mobile revenues generated from traditional physical game companies in Japan. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394944581-X1O3ZNKI4LPGGJYD4ID9/1625726_10152131632533634_7428153450657069787_n.jpg Media - Can Capcom's Puzzle Fighter Deliver a K.O? ^ An intense puzzle fight starting your truly! The original Super Puzzle Fighter 2 Turbo is an incredibly fun and addictive game. Easy to pick up and play yet with a lot of depth and skill involved, it’s a perfect party game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394946195-5PF6NRM700V243U6VKPB/super-puzzle-fighter-ii-turbo-hd-remix-xbox-360-screenshot.jpg Media - Can Capcom's Puzzle Fighter Deliver a K.O? ^ 2007’s Super Puzzle Fighter 2 Turbo: HD Remix updated graphics and added new modes. It was a digital release available on Xbox Live Arcade and the PlayStation Store. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394949393-E548YBBZFWEGBMPNO9VG/image-asset.png Media - Can Capcom's Puzzle Fighter Deliver a K.O? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394952010-RNV6RE95ENRV3X64MNDC/image-asset.png Media - Can Capcom's Puzzle Fighter Deliver a K.O? ^ The older style of artwork used in previous versions of Puzzle Fighter was bright, vibrant and appealing. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394953803-PY4E9MX9C3FMF4CSMUT0/fight.jpg Media - Can Capcom's Puzzle Fighter Deliver a K.O? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394955891-B4X1W9YM74TMWXGDSHDO/Core_Gameplay_1.PNG Media - Can Capcom's Puzzle Fighter Deliver a K.O? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394957820-7TH0GSI8WT0XT4HD9ONU/Core_Gameplay_3.PNG Media - Can Capcom's Puzzle Fighter Deliver a K.O? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394959719-7N7RA6Q1TAATR85VLK0A/DenjinHadoken.PNG Media - Can Capcom's Puzzle Fighter Deliver a K.O? ^ A new addition to Puzzle Fighter not present in Super Puzzle Fighter is that each character has access to a Super move like in regular 2D fighting games. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394961705-NEEPHH1E4SS6UEA7T0MY/Puzzle%2BFighter.png Media - Can Capcom's Puzzle Fighter Deliver a K.O? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394964024-EOXTM9HW4POEKSG1PTAR/image-asset.png Media - Can Capcom's Puzzle Fighter Deliver a K.O? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394965535-5AV8QU10GTHHRFYZGNLP/Design_Home.jpg Media - Can Capcom's Puzzle Fighter Deliver a K.O? ^ Initial reviews for Puzzle Fighter are low. Most players complain about technical issues and the obvious feeling of the pay-to-win feeling involved. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394968347-H2J4IJL2UW70DK1MYUR2/image-asset.png Media - Can Capcom's Puzzle Fighter Deliver a K.O? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394969765-TC7LSSQEYW9HVX89S457/SL_Performance.PNG Media - Can Capcom's Puzzle Fighter Deliver a K.O? ^ It’s early days but the revenue per install ratio of the title is alarming given the title is Soft Launched in both Canada and Australia - two of the highest spending countries in the world. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394971286-YI04TTWSGZAI2H9QH3VG/homescapes.jpg Media - Can Capcom's Puzzle Fighter Deliver a K.O? ^ Current superstars of the causal match-3 space Playrix use an upgradable area meta as seen in hit titles Gardenscapes and Homescapes. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394972984-BSXOEPYG7PXL9UNF0YH6/image-asset.png Media - Can Capcom's Puzzle Fighter Deliver a K.O? ^ I am not the only person on the app store that has been disappointed with the metagame execution in Puzzle Fighter (source: AppAnnie) https://www.deconstructoroffun.com/blog/2017/9/28/move-over-minecraft-monetising-new-wave-of-user-generated-content monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394981365-IUTUHF8VL02CV1VZNP9N/2.jpg Media - Move over Minecraft - Monetizing User-Generated Content https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394982935-0QW6FILN41LKPLEOZWMF/7_Reasons_Why_You_Can_t_Stop_Playing_Clash_Royale_%25E2%2580%2594_Deconstructor_of_Fun.jpg Media - Move over Minecraft - Monetizing User-Generated Content Clash Royale is a perfect example of ever evolving meta game https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394984669-8TV3IRS5JRHCGKRJTB8J/5_Stats.jpg Media - Move over Minecraft - Monetizing User-Generated Content *Daily rank & revenue charts. Source - Thinkgaming https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394985989-H8TC761N5R8LZ054TJI1/45.png Media - Move over Minecraft - Monetizing User-Generated Content The app has a minimalistic 'no nonsense' interface - just images and a story title. Click a story and you will see a familiar messaging app interface with dialogues to keep reading. A Simple tap and the next line of message will appear. Thats it! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394988004-E8SGFRD8PHQC6QU3Q4YH/4.jpg Media - Move over Minecraft - Monetizing User-Generated Content https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394990275-IOB53M2LH6Q4DQCNU2VR/10.png Media - Move over Minecraft - Monetizing User-Generated Content Hooked is essentially breaking apart bulk-sized story content that you see on kindle or iBooks and turning them into bite-sized text snippets for modular consumption. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394991920-57MN6VLQIY5F7WE44DUW/9.png Media - Move over Minecraft - Monetizing User-Generated Content Hooked encourages players to write their own stories and publish in 3 easy steps (as above). The app has a plethora of popular user generated stories at this very moment. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394993461-SFPLGGU1TLPIOZDMZ04K/46.jpg Media - Move over Minecraft - Monetizing User-Generated Content https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394995480-WUQAUM807N4DBKB16RPB/11.png Media - Move over Minecraft - Monetizing User-Generated Content The sheer amount of comments from genuine users on the Hooked chat stories itself is mind boggling. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394996700-6XLKI6JHAFB26D670C2Y/8.jpg Media - Move over Minecraft - Monetizing User-Generated Content https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771394999462-4LKXUL4FAQ8XX1SWOJPR/48.png Media - Move over Minecraft - Monetizing User-Generated Content https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395002127-WUSDJF8U8O7KUJZ7BKY9/13.png Media - Move over Minecraft - Monetizing User-Generated Content https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395003857-GO4JSSAYD113VCS3PQSQ/49.jpg Media - Move over Minecraft - Monetizing User-Generated Content https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395007081-V6ICO9MES3NS1DDLEKWT/17.jpg Media - Move over Minecraft - Monetizing User-Generated Content https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395008685-OUOAGHX1LVM6B2UHTRJC/50.jpg Media - Move over Minecraft - Monetizing User-Generated Content https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395010851-7ZVVT54U0JF7Q7C6NTQC/image-asset.jpeg Media - Move over Minecraft - Monetizing User-Generated Content https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395014258-8ZJTNIZ09DDWH3PQ9TL7/19.jpg Media - Move over Minecraft - Monetizing User-Generated Content https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395015941-DGJDDZ5UUBO4D8MEHSOE/52.jpg Media - Move over Minecraft - Monetizing User-Generated Content https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395017386-U7UZ4FRDBYFS3A98Z5JV/20.jpg Media - Move over Minecraft - Monetizing User-Generated Content https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395019130-ANHAAFLZZ3RYWI8LGVTE/twist-screen-r471x.jpg Media - Move over Minecraft - Monetizing User-Generated Content https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395020450-QN1QPTNWSOXFKYLWA6PV/image-asset.png Media - Move over Minecraft - Monetizing User-Generated Content https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395021692-BHGE2VZ84BVB6EOCUKZ0/AAEAAQAAAAAAAAwRAAAAJDhiYmE0YzI3LWVmM2UtNDU2NS1hYmJiLTU3N2E3ODEwNWNjYQ.png Media - Move over Minecraft - Monetizing User-Generated Content https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395023161-I1KJBW4I7GXKMTIWWFNQ/Move_over_Minecraft__Monetising_new_wave_of_User_Generated_Content_-_Google_Docs.jpg Media - Move over Minecraft - Monetizing User-Generated Content https://www.deconstructoroffun.com/blog/2017/9/13/how-monetize-using-behavioural-economics monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395035618-DK2TRTCQ3L1GTTJ6RSCA/5_Incredibly_powerful_monetisation_patterns_-_Google_Docs.jpg Media - Monetization with Behavioral Economics Consumer spending is inversely proportional to buying pain, which reflects how much pain spenders feel after parting with a dollar. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395036807-NKWAFY2V21K5BHLJCZFG/image-asset.jpeg Media - Monetization with Behavioral Economics https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395038173-WZXD6JTVVEXG4TI8GVKA/5_Incredibly_powerful_monetisation_patterns_-_Google_Docs.jpg Media - Monetization with Behavioral Economics People tend to feel they can get way more value by paying just marginally more and therefore feel smart about it. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395039663-NNQDBO2BVYKRW93Y1H4U/Untitled_2.jpg Media - Monetization with Behavioral Economics https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395041531-2ICS95JBYQI7W8FEZXC1/image-asset.jpeg Media - Monetization with Behavioral Economics https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395043130-W7AJN978FUD0O43ARLP0/5_Incredibly_powerful_monetisation_patterns_-_Google_Docs.jpg Media - Monetization with Behavioral Economics https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395044609-6DFMUWFMKV5YGKGBVB9I/5_Incredibly_powerful_monetisation_patterns_-_Google_Docs.jpg Media - Monetization with Behavioral Economics https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395046332-825HUD0YR129MJM35SO7/Untitled_2.jpg Media - Monetization with Behavioral Economics In in King's Farm Heroes Saga the first offer when player runs out of moves is 5 moves for 9 gold . However, if the player doesn't convert, they will receive a discounted counter-offer next time they run out of moves. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395047960-0EEIDTR9FHA4G3TXPXZC/5_Incredibly_powerful_monetisation_patterns_-_Google_Docs.jpg Media - Monetization with Behavioral Economics https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395049781-7KCHG604HOQ9NI6F3LDB/5_Incredibly_powerful_monetisation_patterns_-_Google_Docs.jpg Media - Monetization with Behavioral Economics https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395051457-GJ6P902JMJR5AJU5M4DN/5_Incredibly_powerful_monetisation_patterns_-_Google_Docs.jpg Media - Monetization with Behavioral Economics https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395053148-6UCPBW2K6GWVM76F0F4U/5_Incredibly_powerful_monetisation_patterns_-_Google_Docs.jpg Media - Monetization with Behavioral Economics This is the de facto store layout strategy is used by majority of supermarkets around the world. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395054777-SBUF6AHIFDPNPH2KTS4T/Untitled_2.jpg Media - Monetization with Behavioral Economics https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395056414-6LPUAGOHT4RQIOL7VUDX/5_Incredibly_powerful_monetisation_patterns_-_Google_Docs.jpg Media - Monetization with Behavioral Economics The five elements of behavioral economics are decoy effect, reciprocity, haggling, super market psychology and endowment effect. https://www.deconstructoroffun.com/blog/2017/9/6/merge-town-rise-of-hyper-casual monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395063275-80PPRWE7S382Z2DZ8WR8/image-asset.png Media - Merge Town: Rise of Hyper Casual Source: SOOMLA Blog https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395064802-K7V6FH48TR40O1TPP8BL/image-asset.png Media - Merge Town: Rise of Hyper Casual The core gameplay mimics that of Threes! and Triple Town in that you attempt to combine multiple of the same block to upgrade the square. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395068517-LGNGKJEDWWKL57O8FNHA/image-asset.gif Media - Merge Town: Rise of Hyper Casual https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395071255-YD07K1LVMTU3SJE5BJ1B/image3.gif Media - Merge Town: Rise of Hyper Casual With the generated pieces, players combine them to upgrade them and make space for more land and new pieces to fall. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395074777-GWF6TV8QKVOCKA15K2HN/image-asset.gif Media - Merge Town: Rise of Hyper Casual https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395080828-KD9J4G4MI9DI1DHNWH1B/image11.gif Media - Merge Town: Rise of Hyper Casual https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395082315-MRJKH6NUW13T4I7HP8GF/image-asset.png Media - Merge Town: Rise of Hyper Casual https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395084091-SZMLM7GC6AQOW3TMF0XM/image4.png Media - Merge Town: Rise of Hyper Casual https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395085784-LYZX74I0FNE6PE79NDKT/image-asset.png Media - Merge Town: Rise of Hyper Casual https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395087310-NF8J9NZ8EW8C4ATA6HFF/image-asset.png Media - Merge Town: Rise of Hyper Casual https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395088632-2LUERCUWMVFXA0QCTQVW/image-asset.png Media - Merge Town: Rise of Hyper Casual https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395090048-G0L8QTO3QO6BHWOKFCS1/image6.png Media - Merge Town: Rise of Hyper Casual https://www.deconstructoroffun.com/blog/2017/8/31/designing-a-strong-gacha monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395098432-CU3P1DH92TP79KH11A8A/Mobile_Free_to_Play___Brawl_Stars_vs_Clash_Royale___Designing_a_Strong_Gacha_%25E2%2580%2593_Mobile_Free_to_Play.jpg Media - Designing a Strong Gacha A “drop” in a gacha is defined as giving away a single item. For example, in Clash Royale a drop would be synonymous with a single card dropped from a chest. Some designers also call this a “pull” — but for this article, I will call them drops. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395100416-KIB03QR8OWZ2QSPGCVE1/Untitled.jpg Media - Designing a Strong Gacha Clash Royale paces the content via Arena tiers. This not only drives the player to progress to the next Tier but also increases the size of the gacha pool, making cards a bit rarer. Because Brawl Stars had only 15 characters at launch, they were in an inflexible position and couldn't divide their pool into tiers. This led to quick saturation of content. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395102048-UDI4SSOQ7I6L09X6H6K2/Mobile_Free_to_Play___Brawl_Stars_vs_Clash_Royale___Designing_a_Strong_Gacha_%25E2%2580%2593_Mobile_Free_to_Play.jpg Media - Designing a Strong Gacha The most terminal problem that was introduced with Brawl Stars was the mechanic for handling duplicates. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395104162-UUD9O8L42DOEMLJGBJ2Z/Mobile_Free_to_Play___Brawl_Stars_vs_Clash_Royale___Designing_a_Strong_Gacha_%25E2%2580%2593_Mobile_Free_to_Play.jpg Media - Designing a Strong Gacha Unlike Brawl Stars, Clash Royale has created a progression mechanic that drives significant value from its duplicates. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395106743-G5MNLGIZAXBI6N9CNNQE/Mobile_Free_to_Play___Brawl_Stars_vs_Clash_Royale___Designing_a_Strong_Gacha_%25E2%2580%2593_Mobile_Free_to_Play.jpg Media - Designing a Strong Gacha https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395108358-KCL4N99JB6CTH0GOD1L9/Mobile_Free_to_Play___Brawl_Stars_vs_Clash_Royale___Designing_a_Strong_Gacha_%25E2%2580%2593_Mobile_Free_to_Play.jpg Media - Designing a Strong Gacha Gacha openings are paced in Brawl Stars at significantly slower pace than in Clash Royale and the rewards feel mostly very underwhelming. https://www.deconstructoroffun.com/blog/2017/8/10/what-should-ea-mobile-learn-from-zynga monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395116258-EZS6HZ0WTFJLAERV5VIB/Store_Intelligence_-_Sensor_Tower_-_Revenue_estimates__app_rankings_and_downloads_for_iOS___Android.jpg Media - EA Mobile: Can the Giant Climb to the Top? Despite all its resources, know-how, and IPs, EA hasn't broken into the top 10 of mobile game publishers. Even if we include only Western publishers, EA sits far off from the top three. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395117743-8N9RSS8XHKX15JHHQ4XI/image-asset.png Media - EA Mobile: Can the Giant Climb to the Top? The broadness of EA's portfolio is in full display when looking at the downloads. During the last 12 months FIFA Mobile was the biggest contributor of downloads as one of the biggest launches of 2016. What should be noted is how well the 'legacy' titles such as 7 year old Plants vs. Zombies, 6 year old Sims FreePlay and 5 year old Real Racing are still among the biggest contributors of downloads. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395118981-KTWDN5VD5T03WKZWVFCS/image-asset.png Media - EA Mobile: Can the Giant Climb to the Top? EA is not relying on a single franchise like its main competitors such as King and Supercell. While Star Wars is by far the biggest hit in EA's portfolio, it still brings only quarter of overall revenue. King's and Supercell's top titles account for over 40 percent of the company's early revenue. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395120934-R85V6LX9X61DBKHRSISB/Untitled.jpg Media - EA Mobile: Can the Giant Climb to the Top? This modified growth share matrix is populated with EA's top 14 titles in terms of revenue and downloads from the last 12 months. The Growth axel represents a combination of downloads and growth in revenue. Share in Category is a combination of ranking in category grossing list as well as the contribution to EA Mobile's revenues. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395123149-FKI1Q8LLZ28S1FCUIE2Z/image-asset.jpeg Media - EA Mobile: Can the Giant Climb to the Top? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395125171-R1A9L3PDI1OLGWEDV3A9/image-asset.jpeg Media - EA Mobile: Can the Giant Climb to the Top? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395127594-9C2UAA5FW2YMV30EEEWI/image-asset.jpeg Media - EA Mobile: Can the Giant Climb to the Top? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395129266-4VQ70OR0IEVQRA7HKPGM/image-asset.jpeg Media - EA Mobile: Can the Giant Climb to the Top? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395130902-TCJOLYN4B16J5XYE1ZLO/Untitled.jpg Media - EA Mobile: Can the Giant Climb to the Top? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395132911-5IZAD87A1O2EB8JIH5P4/image-asset.jpeg Media - EA Mobile: Can the Giant Climb to the Top? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395135276-LUUYB8DFUAW1FO8SU5IK/image-asset.jpeg Media - EA Mobile: Can the Giant Climb to the Top? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395137045-QPZ859RZ5XB8C9IINOCR/image-asset.jpeg Media - EA Mobile: Can the Giant Climb to the Top? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395139297-HAPOUXQK8086BZCOBNUP/image-asset.jpeg Media - EA Mobile: Can the Giant Climb to the Top? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395140952-NO1JKU81EY5OCZF1OLPG/image-asset.jpeg Media - EA Mobile: Can the Giant Climb to the Top? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395142581-8AMLHVKAYWNTF9IIGID1/image-asset.jpeg Media - EA Mobile: Can the Giant Climb to the Top? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395144282-N695K7U6ETLRLMV6PDMT/image-asset.jpeg Media - EA Mobile: Can the Giant Climb to the Top? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395145864-G3T9SZP0UKC23O7S102H/image-asset.jpeg Media - EA Mobile: Can the Giant Climb to the Top? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395147571-T24PKAH3S7JXST4UL8AT/image-asset.jpeg Media - EA Mobile: Can the Giant Climb to the Top? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395149026-E64ZUU0KB8SDRVEZR02E/image-asset.jpeg Media - EA Mobile: Can the Giant Climb to the Top? https://www.deconstructoroffun.com/blog/2017/7/21/4x-games-the-secrets-of-machine-zones-success-syhyh-r2wf8 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395155939-M12LCY4JZEPFVS6997RR/image-asset.png Media - The Secrets of Machine Zone's Success Part 3 - Monetization and the Future of 4X Games Spending in Game of War is handled almost in the same way that a Casino would. The game is always looking to move you up to the next tier of spending, and will give you better and better offers until you get there! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395157162-09WE7UESRIQPG50C0AYX/image-asset.jpeg Media - The Secrets of Machine Zone's Success Part 3 - Monetization and the Future of 4X Games This is a bill for $170K for a single night out spent by NBA hall-of-famer Lebron James. I wished I was there! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395158372-VJA1RYVMMRCR427LBZAK/image-asset.jpeg Media - The Secrets of Machine Zone's Success Part 3 - Monetization and the Future of 4X Games A comparison of the same offer viewed from different accounts taken from PunchAndPie's Game of War blog. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395159637-N0SURSNWZLUYWIU8BS7F/image-asset.jpeg Media - The Secrets of Machine Zone's Success Part 3 - Monetization and the Future of 4X Games Game of War has a casino-game style VIP system to encourage you to keep spending lots of money. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395161424-HBHEESWBIXRLJ5RLX1FZ/image-asset.png Media - The Secrets of Machine Zone's Success Part 3 - Monetization and the Future of 4X Games The amount of creatives used and local optimizations MZ run is staggering. Quite simply they are streets ahead of anyone else in this area of mobile. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395164681-ABE6GQWWZ6YTMMVCUYE5/image-asset.png Media - The Secrets of Machine Zone's Success Part 3 - Monetization and the Future of 4X Games Despite a slew of copycat titles, often with better visuals, features and IP than the Machine Zone games, none have seriously dented the huge revenues Machine Zone make. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395166276-BOFNLGOBSUYGK3V7UG4S/image-asset.png Media - The Secrets of Machine Zone's Success Part 3 - Monetization and the Future of 4X Games Is this the end for Game of War? Since the launch of Final Fantasy XV, downloads have decreased as spend has been allocated for the new title. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395169783-KQQJS4NAIKJPNQ6DKHP5/image-asset.jpeg Media - The Secrets of Machine Zone's Success Part 3 - Monetization and the Future of 4X Games Final Fantasy XV is Machine Zone's third 4X title. Despite prettier graphics, it's the same game game you've already come to love or hate in Game of War and Mobile Strike. Despite this, it's drawn a large numbers of players to the title already. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395171389-OIV17RV4N83GCS74NZID/image-asset.png Media - The Secrets of Machine Zone's Success Part 3 - Monetization and the Future of 4X Games A recent look at the top grossing games in the USA. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395174208-O15G2NHOU1YZNE980MM5/image-asset.png Media - The Secrets of Machine Zone's Success Part 3 - Monetization and the Future of 4X Games Is Midcore evolving once more? Brawl Stars and Strike of Kings have proven hat Moba and Moba-light games have appeal and games like Crusaders of Light and Lineage 2 show that even an MMO has potential in some parts of the world. Contra in China is making bank despite being a 2D shooter on mobile! Whilst I wouldn't expect many of these titles to succeed in the west, it will influence the next generation of mobile midcore hits. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395176259-1PIEOU739ZFXHBQYAO7G/image-asset.jpeg Media - The Secrets of Machine Zone's Success Part 3 - Monetization and the Future of 4X Games Lords Mobile by IGG is an example of a "5X" game. It has a character battle game loop on top of the traditional as battle reports seen in most 4X games. https://www.deconstructoroffun.com/blog/2017/7/21/4x-games-the-secrets-of-machine-zones-success-zpm56 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395183068-I6XIKBK5FPC4WNTTJPHN/image-asset.png Media - The Secrets of Machine Zone's Success Part 2 - Design The most successful 4X games tap into the desire to want to rule and become the King! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395184422-KBGW27WA6N0SQ86C25ON/image-asset.jpeg Media - The Secrets of Machine Zone's Success Part 2 - Design The above diagram shows the Feudal Power Pyramid. Game of War creates a game structure and social framework that is very much in line with this diagram, where the ultimate aim is to become the King. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395185642-N8IELWF7NFXP6N8075VO/image-asset.jpeg Media - The Secrets of Machine Zone's Success Part 2 - Design Walder Frey the leader of House Frey is despicable man who is in it for himself! And a great example of some of the social dynamics possible in Game of War and 4X Games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395188223-C00K2NO7OLJ1ZO4FUQV4/image-asset.png Media - The Secrets of Machine Zone's Success Part 2 - Design The Kingdom Map in Game of War. Each one of the Strongholds shown here is a real player that has invested many hours into the game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395190440-3RHXU2D7DAWNL0HGX9V8/image-asset.png Media - The Secrets of Machine Zone's Success Part 2 - Design An army is marching towards an enemy city to attack it. 2:51 remain until the army reaches it's destination. The amount of time it takes to reach a target is a huge part of gameplay and balance in Game of War and mobile 4X games https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395192758-C3NF2B5H0MOZUWHWVIH8/image-asset.png Media - The Secrets of Machine Zone's Success Part 2 - Design A simplified diagram of the absolute core actions in Game of War. The game is extremely deep, so it's hard to encapsulate everything on one diagram. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395194538-2308I8091GARVGNHOID0/image-asset.png Media - The Secrets of Machine Zone's Success Part 2 - Design This player is carrying out most of the core actions in the game: building, researching, training an army and crafting. They have the option to speed up some of their actions and can request help for building their Level 4 Academy. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395196506-80H75ELK5RLD11HUWR9S/image-asset.png Media - The Secrets of Machine Zone's Success Part 2 - Design Sometimes when playing the game, Alliance members will request help, making the highlighted icon appear. Tapping on it takes the player to the Alliance Help screen where they can help their Alliance members. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395197944-H5STCCN3G49HWYH37G6Z/image-asset.png Media - The Secrets of Machine Zone's Success Part 2 - Design Speed-Ups are available in GoW ranging from a very short period of time all the way up to days. This helps balance the session design between short and long sessions as well as benefiting the reward loop and monetisation opportunities. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395199460-XMVFR4WLVEBZ6EA5Q9PB/image-asset.png Media - The Secrets of Machine Zone's Success Part 2 - Design Basic actions tie into the test of the core game. Players are encouraged to complete quests which push them to make actions that will help them progress and get more powerful. This makes them more proficient in PvP and in the Kingdom View where the elder game lies https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395201258-AUO8787X6OI1YCFE1P6U/image-asset.png Media - The Secrets of Machine Zone's Success Part 2 - Design A brief look at how PvP works in Game of War. Notice how there is no actual battle. It takes place entirely within a spreadsheet and algorithm hidden to the player. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395203360-ZLBXUO2WC7B584SPKI3D/image-asset.png Media - The Secrets of Machine Zone's Success Part 2 - Design A look at Game of War's hero and crafting systems and how they tie together. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395205055-LKJKQZMJCB8CWIL116PS/image-asset.jpeg Media - The Secrets of Machine Zone's Success Part 2 - Design A screenshot from Snow_1021 showing the battle for the Kingdom of Fire Super Wonder last year. Look how many players are battling it out for this one! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395206883-K66U14YNSFMA5XB7HGE6/image-asset.png Media - The Secrets of Machine Zone's Success Part 2 - Design This player lost over 40 BILLION power in an attack against them. It literally makes me cry just thinking about it... https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395208230-O5AZL8B2WTBIOVE66JA8/image-asset.jpeg Media - The Secrets of Machine Zone's Success Part 2 - Design Game of War has a myriad of tech and research improvements, hero abilities, etc. It just goes to show the bewildering depth the game offers https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395209486-4EWHKBFZ2MGPI3TZCXZS/image-asset.jpeg Media - The Secrets of Machine Zone's Success Part 2 - Design https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395211832-NZOL9DF09M5UL7UTUD05/image-asset.png Media - The Secrets of Machine Zone's Success Part 2 - Design A unique feature of Game of War is that chat is translated from other languages into the language the player is playing in. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395213203-P3Q0UAIDYHEO2O3XGYR6/image-asset.jpeg Media - The Secrets of Machine Zone's Success Part 2 - Design Gifting to and from Alliance Members is a huge part of Game of War https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395214459-AV7VPZRKCR8LXIJ7SDKW/image-asset.jpeg Media - The Secrets of Machine Zone's Success Part 2 - Design The players of Game of War are effectively a social network with one hobby in common - the game. Dramas, friendships and stories are made every day. https://www.deconstructoroffun.com/blog/2017/7/21/4x-games-the-secrets-of-machine-zones-success-3jm39 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395221052-SW20EXB6MBP0W1APNRE1/image-asset.png Media - The Secrets of Machine Zone's Success - Part 1: The History Machine Zone has dominated the revenue charts with their two monster titles Game of War and Mobile Strike. In July the user acquisition focus shifted on their latest title, Final Fantasy, which is has caused their other two titles to drop. Is it a dip or a permanent slide? This series will aim to answer that question among others. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395222728-GM8PVQZVOKB1YXJ7CFF9/image-asset.jpeg Media - The Secrets of Machine Zone's Success - Part 1: The History The Master of Orion series developed by NGD is a classic 4X game involving space exploration and trading. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395225428-HT2QT6MFM2E0J6ZO98PH/image-asset.png Media - The Secrets of Machine Zone's Success - Part 1: The History Some of the most successful 4X games over the last 5 years on mobile include Clash of Kings, Vikings, Mobile Strike and Kingdom of Camelot. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395227794-DLXQSGMT52VTB5XZMVWX/image-asset.jpeg Media - The Secrets of Machine Zone's Success - Part 1: The History The now familiar portrait style and isometric city view can be traced back to Kingdoms of Camelot on mobile, released in 2011. 3 whole years before Game of War, and a game that GoW borrowed very heavily from. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395229166-LO6LNUNPYE8L0EQ0FW4M/image-asset.jpeg Media - The Secrets of Machine Zone's Success - Part 1: The History An early Machine Zone game called iMob. This was a multiplayer game in the vain of Zynga's Mafia Wars on Facebook but on mobile. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395232045-3G2UO4AZEHUS218J7CVU/image-asset.png Media - The Secrets of Machine Zone's Success - Part 1: The History Machine Zone has released back-to-back mega hits, but unlike Supercell, remains largely berated by the mobile gaming industry professionals. https://www.deconstructoroffun.com/blog/2017/7/25/can-activisions-king-its-lead monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395238370-VN7EI88FZ865JLGU3LEI/image-asset.png Media - Has King Peaked? sponsor https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395239703-HOYU56IO2HPONOW06HJG/image-asset.png Media - Has King Peaked? While King has a broad portfolio of dozens of games, 93% of the net revenue comes from three six titles. Furthermore, 68% of all revenue comes from the Candy Crush franchise (Candy, Jelly, Soda). https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395241057-CDF893HRGCWFJE5RVHWT/image-asset.png Media - Has King Peaked? It is important to notice few thing in this revenue breakdown. Firstly, Candy Crush Saga and Candy Crush Soda Saga show tremendous staying power. Secondly, the Candy Crush iterations (Soda and Jelly Saga) are always significantly smaller than the previous game. Thirdly, the potential cannibalization of iteration titles. For example, Bubble Witch Saga 3 was launched in December 2016 causing Bubble Witch Saga 2 to taper off rapidly. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395242381-FWPMKNXUCNWVM5RIF4NI/image-asset.png Media - Has King Peaked? Whenever King launches a game, they drive massive amounts of users into it through cross-promotion. Just like with revenue, Candy Crush franchise with its three titles dominate the installs. What's important to notice is that despite receiving one of the biggest installs pushes, Candy Crush Jelly Saga has been unable to grab a more domi https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395244680-3I6AX6EFDCSTT0A29P1Z/image-asset.jpeg Media - Has King Peaked? Farm Adventure is one of the latest King's games in soft launch. This game introduces a light simulation component, where instead of traveling through a Saga map, a player receives in-game currency by beating levels and spends this currency to build their farm. This game follows largely the hyper successful model developed by Playrix. While it is great to see King implementing learnings from other puzzle game makers, you can also make the case that the first time King has become a follower instead of the one who everyone else tries to follow. And that is an alarming trend. https://www.deconstructoroffun.com/blog/2017/6/20/fire-emblem-heroes-its-gacha-a-hand-on-your-wallet monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395356125-4AM9Q38HGV53DFSCCC8B/image-asset.png Media - How Fire Emblem Heroes Made $100M from 10M Installs Despite Global featuring on both Apple and Google Play Stores, Fire Emblem Heroes has only had around 10M downloads worldwide, suggesting a lack of User Acquisition and niche appeal. Despite a lack of installs, revenue for the game hasn't slowed down. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395359883-SW745N1ST4CVM1XH63PC/https%253A%252F%252Fbothgunsblazingblog.files.wordpress.com%252F2017%252F02%252Ffe1.jpg Media - How Fire Emblem Heroes Made $100M from 10M Installs The original Fire Emblem box art from the 1990 Famicom game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395361317-YQ62SMW31UXES809GG2D/image-asset.jpeg Media - How Fire Emblem Heroes Made $100M from 10M Installs One of the Game Cube versions of the game, where the series has moved to 3D and started to ramp up it's complexity. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395362686-9987IE0UDC3MIP70VQL2/image-asset.png Media - How Fire Emblem Heroes Made $100M from 10M Installs The Core Loops in Fire Emblem https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395364379-ERX4026VV2XDP9NQDVYV/image-asset.png Media - How Fire Emblem Heroes Made $100M from 10M Installs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395366155-DBKVVCIDC138CR2TGYYI/image-asset.png Media - How Fire Emblem Heroes Made $100M from 10M Installs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395367961-IBPOKUZGES1I8ZMK268Y/image-asset.png Media - How Fire Emblem Heroes Made $100M from 10M Installs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395369975-F0P8GK2N7EOB73FAJNHK/image-asset.png Media - How Fire Emblem Heroes Made $100M from 10M Installs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395372113-NCFQOECERLH8K2G57KHQ/image-asset.png Media - How Fire Emblem Heroes Made $100M from 10M Installs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395373682-I8O38B8H1RKMB2VDVUXU/image-asset.png Media - How Fire Emblem Heroes Made $100M from 10M Installs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395375186-197LLU6A8P1CFWYWGKYY/image-asset.png Media - How Fire Emblem Heroes Made $100M from 10M Installs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395376816-JA97E9TO6TD7BX2RMN4W/image-asset.png Media - How Fire Emblem Heroes Made $100M from 10M Installs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395378708-1ED80I3NTDUO8P0GKUQV/image-asset.png Media - How Fire Emblem Heroes Made $100M from 10M Installs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395380471-1QIB160M5GG7HCP0MRTC/image-asset.png Media - How Fire Emblem Heroes Made $100M from 10M Installs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395382240-FFVR5VQERCEO2VJX31NM/image-asset.png Media - How Fire Emblem Heroes Made $100M from 10M Installs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395384184-3JQANFG18MHTAKMNHG8D/image-asset.png Media - How Fire Emblem Heroes Made $100M from 10M Installs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395386097-YTBN8DQ6WLLN0GB70ZG3/image-asset.png Media - How Fire Emblem Heroes Made $100M from 10M Installs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395387713-98TO4MHQDMWV8J8YGIEZ/image-asset.png Media - How Fire Emblem Heroes Made $100M from 10M Installs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395389365-0PM3TRQ3BO4JJHY3OBPJ/image-asset.png Media - How Fire Emblem Heroes Made $100M from 10M Installs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395390739-WC7RCAQE8ULEFAE4FHVR/468px-counters%255B1%255D.png Media - How Fire Emblem Heroes Made $100M from 10M Installs The PvP Arena is dominated by characters with deadly Counter Attacks such as Takumi and Hector. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395391804-QYR24SPLRTH7Z32D9P5Z/image-asset.jpeg Media - How Fire Emblem Heroes Made $100M from 10M Installs The Voting Gauntlet feature in Fire Emblem Heroes https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395393015-Y5B0LOZMADB1WFHBZSZ5/image-asset.jpeg Media - How Fire Emblem Heroes Made $100M from 10M Installs Skill Inheritance allows players to build their own custom Heroes by taking skills from one hero to another. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395394180-L7MQ2FJLOZNBRL23TLTC/image-asset.png Media - How Fire Emblem Heroes Made $100M from 10M Installs Around 66% of Fire Emblem Heroes' revenue has come from Japan, a largely unsurpsiing facet given the immense popularity of both the RPG genre and the franchise there. https://www.deconstructoroffun.com/blog/2017/6/11/how-angry-birds-2-multiplied-quadrupled-revenue-in-a-year monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395402100-7MH9IUWAJCDUH71A7W5I/image-asset.png Media - How Angry Birds 2 Multiplied Revenues in a Year After the initial launch, Angry Birds 2 declined and had stable relatively low revenues for few months. The growth was achieved through the launch of several key features that all built on top of each other. Post launch there hasn't been any significant spikes of installs, indicating that the growth of revenue is sustainable. In addition to launching key features, the game has been updated rigoroulsy with new levels. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395403694-45LWVQ6SQ7S8AYX67POB/image-asset.png Media - How Angry Birds 2 Multiplied Revenues in a Year I made an argument that by turning a paid game into a free game we could increase revenues and engagement. My powerful team of five proved this argument with three critical changes, which led to sustained increase in revenues. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395405059-Y2BRRYFCDD55LQ0X0FZR/star_levels.jpg Media - How Angry Birds 2 Multiplied Revenues in a Year Replayability of each level increased with the introduction of Star-gated levels. Suddenly earning more Stars mattered as you were able to unlock few more levels with them. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395406497-BDA8F452YA6EB2D7SDBF/image-asset.jpeg Media - How Angry Birds 2 Multiplied Revenues in a Year After getting players to crave more Stars, we introduced boosters that made it easier to get those coveted stars. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395407821-AYJ75JEKURM919UM0L1Q/image-asset.jpeg Media - How Angry Birds 2 Multiplied Revenues in a Year Finally, we added a drip of boosters, which increased retention and conversion. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395409816-4YDJH13BECOHV83PQYE2/randomized_levels.jpg Media - How Angry Birds 2 Multiplied Revenues in a Year Not only does Angry Birds 2 look better, it has also multi-stage randomized levels. The image above shows the same level at two different tries. As you can see, the design of the Pigstructure has changed. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395411044-30ZAC8KDRXO30TICQ5T9/image-asset.jpeg Media - How Angry Birds 2 Multiplied Revenues in a Year Every birds can be upgraded in the game, you just need the right colored Feathers. A lot of right colored Feathers. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395412705-RTQA8FHVZ3IKPSTWQ4H0/slingshot.png Media - How Angry Birds 2 Multiplied Revenues in a Year Players can level up their Slingshot by collecting a hat collection. Leveled up Slingshot generates more destruction points. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395414361-658CRGJDZPTZ8TFCOG2R/image-asset.jpeg Media - How Angry Birds 2 Multiplied Revenues in a Year Players can send gifts to each other in Angry Birds 2. Sounds boring but it's actually well implemented. To send a gift, a player has to first find it on a level and catch it with a bird. So you actually work for a prize that you can't keep. This type of donation makes you feel generous. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395415783-ADYXH30531F9E86V6BJ3/image-asset.jpeg Media - How Angry Birds 2 Multiplied Revenues in a Year Even the shop in Angry Birds 2 is fully specked out. With every Gem purchase player makes, she receives VIP points (Stamps), which reward player with more rewards. This feature increases both repeat purchases and purchase sizes. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395418294-IBKUNR773DNXEQCHYK56/image-asset.png Media - How Angry Birds 2 Multiplied Revenues in a Year Lives is a retention mechanic first and foremost. Every time player fails a level, they lose a life. Once all five lives are lost, player has to either wait or pay for the lives to be refilled. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395421134-X8S1R4FCI5UQ8ZK2POLU/image-asset.png Media - How Angry Birds 2 Multiplied Revenues in a Year Extra move is how puzzle games monetize. You're just so close to beating a level that you might as well pay and get it done with. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395422389-IUPLX692DYW00BAGCCBE/chests.jpg Media - How Angry Birds 2 Multiplied Revenues in a Year There are three Chests in Angry Birds 2. Each Chest, when opened, presents the player with 5 Cards out of which player picks one. Ads are linked to the Free Chest allowing player to open up multiple Free Chests if they watch ads in between. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395424049-XL1YWPYMESMZMWZO9BJY/image-asset.jpeg Media - How Angry Birds 2 Multiplied Revenues in a Year The Arena mode is like an another game in Angry Birds 2. It has its own energy, the Tickets, a Winning Streak feature that rewards for consecutive wins and a league structure, that creates a feeling of progress. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395426173-KYTIKMUURVU9WYP2YEQS/image-asset.jpeg Media - How Angry Birds 2 Multiplied Revenues in a Year Tower of Fortune is essentially a gambling feature. A player draws one of the four cards. Three of the cards are bonuses while one of them is a pig. As the levels go up, the prize grows. Drawing a pig ends player's progress and takes away all of the prizes collected till that point - unless the player pays premium currency. This feature is enabled because of all the resources and sinks that have been added to the game. https://www.deconstructoroffun.com/blog/2017/6/22/brawl-stars-can-supercell-do-it-again monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395432848-S2KLZ075IK9JFEIGF7JL/image-asset.jpeg Media - Brawl Stars - can Supercell do it again? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395434231-UKDHB40DRVWPL07PIYC6/image-asset.jpeg Media - Brawl Stars - can Supercell do it again? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395435287-OEAISQSB9L68MA4GRCK7/image-asset.png Media - Brawl Stars - can Supercell do it again? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395436309-X3SUHEYIHEXX477FGSCD/image-asset.jpeg Media - Brawl Stars - can Supercell do it again? ^The way the game was revealed on a live stream with teams of YouTube influencers battling staff at Supercell was unheard of for a mobile game and speaks volumes for how far the industry has come. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395437444-4FQ8R0FTS51UPPRDT2ZT/image-asset.png Media - Brawl Stars - can Supercell do it again? ^ “The controls seem a real mess,” says resident author Anil Das-Gupta https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395438657-AWR12X5NZBPOJDHLEX7C/image-asset.jpeg Media - Brawl Stars - can Supercell do it again? ^ Anil thinks upcoming MOBA Strike of Kings by Tencent is a better experience on mobile than Brawl Stars. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395440056-KTNZMWY1NXZVQ9HBXMAP/image-asset.jpeg Media - Brawl Stars - can Supercell do it again? a message from our sponsor https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395441592-U54EKEJZPSLNSUFVPR1Y/image-asset.png Media - Brawl Stars - can Supercell do it again? Brawl Stars makes it easy to play the game in the best way possible -- with your friends! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395442876-YF1HPPWXFNMI78GUL6Q9/image-asset.png Media - Brawl Stars - can Supercell do it again? League of Legends and Dota 2 are two games that, much like Brawl Stars, were doubted when launched due to their lack of progression and frustrating controls. Can Brawl Stars do for mobile MOBAs what these two games did for the genre on PC? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395444066-D0H2CBGBAK3CX6NI5FLJ/image-asset.jpeg Media - Brawl Stars - can Supercell do it again? Adam feels that the Gacha impementation in Brawl Stars is flawed. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395445084-P4WZXX6K16GXCRXWE6QE/image-asset.png Media - Brawl Stars - can Supercell do it again? Elixir is collected from Chests in the game and used to upgrade your Brawlers. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395446336-5X8MRLDQZ7GXJNWJ4597/image-asset.jpeg Media - Brawl Stars - can Supercell do it again? Supercell are infamous for their small autonomous teams. https://www.deconstructoroffun.com/blog/2017/6/18/the-good-bad-ugly-of-clash-of-clans-builder-base monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395454085-VJLEBX2FU6PXBXJU4L2O/51F86B69-6D44-4811-B548-824424013196.JPG Media - Deconstructing "Clash of Clans 2: The Builder Base" https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395459927-P4ASJ5D6XBG5487H9ZD7/image-asset.png Media - Deconstructing "Clash of Clans 2: The Builder Base" https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395461044-II1AGHN2HQ8RLE3ORRZ4/image-asset.png Media - Deconstructing "Clash of Clans 2: The Builder Base" https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395462360-R878XP1U9F5IYDI1BEOT/image-asset.png Media - Deconstructing "Clash of Clans 2: The Builder Base" https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395463929-3R2C1RUR1ZO8VLS1O64O/image-asset.png Media - Deconstructing "Clash of Clans 2: The Builder Base" https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395465360-MV4FBQA1K38APQPYBTDQ/image-asset.png Media - Deconstructing "Clash of Clans 2: The Builder Base" https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395466852-XI7I5ENEYM4AP6RNH1TY/coc-minions-about.png Media - Deconstructing "Clash of Clans 2: The Builder Base" https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395474085-B69FBGVVYHGHSN5OV8EK/image-asset.png Media - Deconstructing "Clash of Clans 2: The Builder Base" https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395475406-R0E1JXDWKBKHE8J9D13Y/image-asset.png Media - Deconstructing "Clash of Clans 2: The Builder Base" https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395476648-H0BTJGQH6NW9J1R4ODOA/coc-archer-tower.png Media - Deconstructing "Clash of Clans 2: The Builder Base" https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395477779-0NHZA8XSM1G9GM2QQCE1/image-asset.png Media - Deconstructing "Clash of Clans 2: The Builder Base" https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395479054-NWX07WN0BAOCWFNHCRBC/hearthstone_graph.png Media - Deconstructing "Clash of Clans 2: The Builder Base" https://www.deconstructoroffun.com/blog/2017/6/6/nba-live-mobile-why-ea-cant-replicate-madden-mobiles-success monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395488724-NRNBAL0JLQ7EKIWIO0TU/image-asset.png Media - NBA Live Mobile: Why EA Can't Replicate Madden Mobile's Success During its peak time (playoffs), Madden Mobile is able to be a Top 10 game on iOS, whereas NBA Live Mobile is not (US Top Grossing Figures) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395490949-BMZYRE62BF551MI1V5L5/image-asset.png Media - NBA Live Mobile: Why EA Can't Replicate Madden Mobile's Success Marketing screenshots of NBA Live Mobile on the App Store, emphasizing gameplay, live events and team building / collections https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395492043-I4T53Y10GXUOQI2ZEYAC/image-asset.png Media - NBA Live Mobile: Why EA Can't Replicate Madden Mobile's Success The Game Hero Journey in the EA Sports Mobile titles is about making the "Ultimate Team", and all core systems reinforce that aspiration https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395494672-CA6ULMMDHDM4849TRI49/image-asset.png Media - NBA Live Mobile: Why EA Can't Replicate Madden Mobile's Success Gacha is the heart of NBA Live Mobile's core loop, much like Madden Mobile; card packs are the main way to unlock new content https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395495909-AG61Q91LR7OW1W215GBW/image-asset.png Media - NBA Live Mobile: Why EA Can't Replicate Madden Mobile's Success The Auction House provides a refreshed catalog of content to buy at any given time, and hunting for deals is a big part of upgrading your team https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395498460-WL4Q7R7IT4RCEN1AACD4/Events.png Media - NBA Live Mobile: Why EA Can't Replicate Madden Mobile's Success Events introduce different challenges to create variety in gameplay; in this particular event, you must successfully make a basket on the designated spot on the court in order to earn crafting cards to unlock new stars https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395499999-5YZ4NOQ99WR4RYVX1QNJ/image-asset.png Media - NBA Live Mobile: Why EA Can't Replicate Madden Mobile's Success Legend players Larry Bird and Magic Johnson were introduced into the game to coincide with the 2017 All-Star Game; special new cards released throughout the season provide new reason to buy card packs https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395501548-G1OVZOBS7YAROA1PK0CD/image-asset.png Media - NBA Live Mobile: Why EA Can't Replicate Madden Mobile's Success 3-Point Shooting Contest was a new event mechanic introduced as part of All-Star Weekend game content https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395503177-0AJMQM0KWT8NRWRI5PDJ/image-asset.png Media - NBA Live Mobile: Why EA Can't Replicate Madden Mobile's Success As the current season expires, Madden Mobile deprecates your current team by labeling them "Legacy" and only making them available for select events https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395504424-TIXGXMZ2P9VWZ1R5HL9B/image-asset.png Media - NBA Live Mobile: Why EA Can't Replicate Madden Mobile's Success Strategy, Team and Unit are the core elements of "the puzzle" on Madden Mobile and NBA Live Mobile; while both games are not strong in hitting the Team element of the puzzle, Madden Mobile is able to satisfy the Strategy and Unit elements of the puzzle and create meaningful gameplay https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395505512-6351KMSCOIOL65QDZLF1/image-asset.png Media - NBA Live Mobile: Why EA Can't Replicate Madden Mobile's Success The PvP puzzle in short; the meta-game is about figuring out where in the Strategy-Team-Unit framework you are going wrong when you are losing; in the most dramatic scenario, you change your entire strategy, which results in a new team and new units https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395506726-I9RE4KPYVGH8L5LGFJY1/image-asset.png Media - NBA Live Mobile: Why EA Can't Replicate Madden Mobile's Success https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395507711-X0A3190QO6RBXHXW1LUP/image-asset.png Media - NBA Live Mobile: Why EA Can't Replicate Madden Mobile's Success While Madden has natural breaks between every play to plan, NBA action is continuous and there isn't a place to abstract strategy (PLAN) and run the floor (EXECUTE) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395509713-OM7JE9W5SHB0EC4JZILR/image-asset.png Media - NBA Live Mobile: Why EA Can't Replicate Madden Mobile's Success Shaq is one of the greatest centers of all time, and is a very highly rated player in EA's NBA Live Mobile - but he is too slow and not versatile enough to execute the Golden State Warriors' fast style of motion-heavy play (play diagram courtesy of FastModelSports.com) https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395511753-GL47YSGRJODG9TLCUFLY/image-asset.png Media - NBA Live Mobile: Why EA Can't Replicate Madden Mobile's Success The "Pick and Roll", a classic basketball play; Steph Curry (#1 position) moves around a screen set by Draymond Green (#2 position) - Curry passes to Green for the drive to the basket https://www.deconstructoroffun.com/blog/2017/5/15/gardenscapes-one-big-pivot-to-success monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395518182-NWBIZPVO6XETWL2X93D2/image-asset.png Media - Gardenscapes : One Big Pivot to Success https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395520016-D9KREYLLLY7SKJDJWQ0G/image-asset.png Media - Gardenscapes : One Big Pivot to Success https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395521447-233MQF868U3E959HKAPC/image-asset.png Media - Gardenscapes : One Big Pivot to Success https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395522765-O2Y403DXAZVU6JWU2MVC/image-asset.png Media - Gardenscapes : One Big Pivot to Success https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395524453-BSISTZX02FW0UECP93EH/image-asset.png Media - Gardenscapes : One Big Pivot to Success https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395526129-BQ6DMK1O6OFMMUGMO1FZ/image-asset.png Media - Gardenscapes : One Big Pivot to Success https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395527478-H9LNBVWWSJB5KYS0VVKE/image-asset.png Media - Gardenscapes : One Big Pivot to Success https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395528600-ZP9HF0P8Z7CR3BH2AZ1Q/image-asset.png Media - Gardenscapes : One Big Pivot to Success https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395530395-QMKFHVBILDZ3N6MQK17B/image19.png Media - Gardenscapes : One Big Pivot to Success In Gardenscapes, players can only purchase boosters in the core gameplay. Unlocking Narrative and Decorations can only be done by winning the match 3 levels https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395533056-L152NW0IRXHLM4FCZ10N/image-asset.png Media - Gardenscapes : One Big Pivot to Success https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395536461-6FHIZ56ZYNJL694B9CLK/image-asset.gif Media - Gardenscapes : One Big Pivot to Success https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395537759-XAXTTO6JWDZSZB0UVXYM/image-asset.png Media - Gardenscapes : One Big Pivot to Success https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395539090-MD36XWRKQRHKIPU0QA3A/image-asset.png Media - Gardenscapes : One Big Pivot to Success https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395540919-DV6G7V6U07REBYHTV5NA/image-asset.png Media - Gardenscapes : One Big Pivot to Success https://www.deconstructoroffun.com/blog/2017/4/18/transformers-forged-to-fight-a-game-worth-paying-750m-for monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395549594-G3QHC2TFTB9MU3FIUUQ0/image-asset.png Media - TRANSFORMERS: Forged to Fight - A Game Worth Paying $750M For? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395551071-2XFLGR207PLGZ1B4T06S/image-asset.png Media - TRANSFORMERS: Forged to Fight - A Game Worth Paying $750M For? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395552781-IMA3QN21AAGZCMD6ABOP/image-asset.jpeg Media - TRANSFORMERS: Forged to Fight - A Game Worth Paying $750M For? Warner Bros. released Injustice in 2013 to coincide with the console release of the same name. 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These diagrams are taken from Vinayak’s Contest of Champions deconstruct, as they are applicable almost 1-1 to Forged to Fight. Items are given different names, for example Shards are known as Sparks in Transformers, but their purpose is the same. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395572383-BJV3M2RF0WW986INW0U5/image-asset.png Media - TRANSFORMERS: Forged to Fight - A Game Worth Paying $750M For? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395574594-WUZNJUERMUBRHYKTARVH/image-asset.png Media - TRANSFORMERS: Forged to Fight - A Game Worth Paying $750M For? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395576669-GU2I9GPUK52NCW37VVY6/image-asset.png Media - TRANSFORMERS: Forged to Fight - A Game Worth Paying $750M For? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395578313-B689Y49RETKJFP1ID6IT/image-asset.png Media - TRANSFORMERS: Forged to Fight - A Game Worth Paying $750M For? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395579731-1NEYYWMPH9JLCLEUR9AL/image-asset.png Media - TRANSFORMERS: Forged to Fight - A Game Worth Paying $750M For? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395581357-C78G621BJWR7M2L6PLKU/image-asset.png Media - TRANSFORMERS: Forged to Fight - A Game Worth Paying $750M For? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395583018-NWI6B2WEY0BMCTY3MSHM/image-asset.png Media - TRANSFORMERS: Forged to Fight - A Game Worth Paying $750M For? https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395584655-PPKMSZXD4KPPO0Y2QUKA/image-asset.png Media - TRANSFORMERS: Forged to Fight - A Game Worth Paying $750M For? https://www.deconstructoroffun.com/blog/2017/4/18/4-reasons-people-quit-playing-hearthstone monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395616013-KVFMW55WLAYJ0YZATL4I/hearthstone_expansion_teaser.jpg Media - 4 Reasons Why You Want To Quit Playing Hearthstone https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395618658-MVL0S15PM280FYT8PH13/hearthstone_tgt_teaser.jpg Media - 4 Reasons Why You Want To Quit Playing Hearthstone https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395619984-XXP6A9J6PTFGY70R6S8F/hearthstone-curse-naxxramas.jpg Media - 4 Reasons Why You Want To Quit Playing Hearthstone https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395621574-XT7DC16TK4SARRLVL9FP/hearthstone_Whispers_of_the_Old_Gods_banner.png Media - 4 Reasons Why You Want To Quit Playing Hearthstone https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395593864-6GRQI3Z4Z4JO9L5OPRBW/image-asset.png Media - 4 Reasons Why You Want To Quit Playing Hearthstone Unlike when Hearthstone was released, it’s no longer good enough to have a strong understanding of how to play each class individually -- you now also have to know how to cross them over and make the best of random selections of spells and abilities! https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395596921-SAX5V3JTM9ZUHAW914LR/image-asset.png Media - 4 Reasons Why You Want To Quit Playing Hearthstone Certain strategies, such as the “Patron Warrior” deck, were extremely potent in the right player’s hands. Instead of minor tweaks to make these combos not quite as terrifying, Blizzard removed them from the game entirely, leading to outrage from fans who had spent countless hours practicing some of the most intricate and difficult strategies in the game. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395609380-XWZ2S4NLFSEMK0BS4U89/image-asset.gif Media - 4 Reasons Why You Want To Quit Playing Hearthstone https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395610887-ZILDJ149P0ZUJGU1Y6KG/image-asset.jpeg Media - 4 Reasons Why You Want To Quit Playing Hearthstone Hearthstone’s revenues always spike in the month an expansion comes out, but then decrease steadily until the next release. If players had a reason to keep spending, for example to gift cards to their guild members, engagement and spending would likely not drop quite so dramatically between content drops. https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395613393-2VFK94SREXW351HM6OKJ/image-asset.png Media - 4 Reasons Why You Want To Quit Playing Hearthstone https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395614340-4EDKIQEES1CHWGZEXKBK/hearthstone_expansion_gameplay.jpg Media - 4 Reasons Why You Want To Quit Playing Hearthstone Adventures are used as a way to allow players to earn the most important Legendary cards available in an update, such as the mighty Emperor Thaurissan. However, there will be far fewer Adventure releases moving forward to make way for more full-size expansions. https://www.deconstructoroffun.com/blog/2017/4/21/3-reasons-why-dokkan-battle-reached-1-top-grossing monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395628213-GJN6BQOBYJF50GF0HFUP/image18.png Media - How One Event Shot Dokkan Battle into #1 Top Grossing https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395629275-SIF8E1QKRMVYN20VMJFB/image14.png Media - How One Event Shot Dokkan Battle into #1 Top Grossing Even with Nintendo's major featuring, Dokkan Battle surged to #1 on the Grossing Chart https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395630538-GZ85HFOS63Y39LJQEI1Z/Screen%2BShot%2B2017-04-21%2Bat%2B5.57.15%2BPM.png Media - How One Event Shot Dokkan Battle into #1 Top Grossing https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395631573-LACAJ2WXF3FK1OK566IH/image-asset.png Media - How One Event Shot Dokkan Battle into #1 Top Grossing https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395632856-O8PG0H2HNAU1DVFK1K1X/image-asset.png Media - How One Event Shot Dokkan Battle into #1 Top Grossing https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395634230-E9EP7O7QTJPURO1UEU24/image-asset.png Media - How One Event Shot Dokkan Battle into #1 Top Grossing https://images.squarespace-cdn.com/content/v1/6983d2b9cde8d50f1d1674c7/1771395635750-DAT26NNBCVKLHDIVBRW7/image-asset.png Media - How One Event Shot Dokkan Battle into #1 Top Grossing Goku + Vegito's abilities were meta changing. 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