How to Work With BIG IPs on Mobile
What are the pros and cons when working with a big IP? What are the common challenges and pitfalls when working with an IP holder? And most importantly, how to avoid those pitfalls while reaping all the benefits that an IP provides.
In this episode, your host, Michail Katkoff, is joined by Joseph Kim (SVP Games and Digital Platforms @ NBC Universal), who will provide the answers to the questions above and help you to navigate the challenging waters of big IPs.
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