Influencer Marketing - What You Need to Know Right Now
As we all know, influencer marketing is about as hot of a buzzword as eSports. And just like with eSports, the key questions revolve around ROI, targeting and scaling. But what makes a good influencer campaign and what are the trends in the world of streaming? This podcast answers those two and many more questions.
I'm joined by Jiri Kupiainen, CEO of Matchmade. Jiri is an old skool game developer who dropped out of high school to make games and ended up building a game company which he sold to Disney. After working as a VP at Disney, Jiri got back to making indie games, where he faced the issue of discovery. This issue got him pivoting his company from building games to helping other game companies to get their games discovered - through influencers.