Mobile Publishing - the Good, the Bad and the Ugly
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In this episode, I discuss mobile publishing with Anil Das-Gupta who is a Product Lead at Wargaming and a frequent blogger on Deconstructor of Fun.
For a long time, mobile publishing has been reserved for gaming companies that lack the needed resources or the required competence to self-publish their games. I mean, the whole idea of App Store is to allow developers themselves to create and distribute their content with Apple and Google assuming the roles of both platform and a publisher.
But times have changed. With the ever increasing amount of games in the market combined with outrageous and ever growing user acquisition costs even the most well-rounded developers are having trouble to succeed on their own. Thus, more and more developers are choosing willingly to partner up with a publisher.
While both publisher and developer are after the same goal, which is launching a financially successful game, the relationship can go south in more than few ways. In this podcast, we discuss the common pitfalls as well as ways to make the relationship between the two parties flourish.